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IIOME AND FARM MAGAZINE SECTION
4
Editorial Page of Home and Farm Magazine Section
Timely, Pertinent Comment Upon Men pnd Affairs, Following the Trend of World News;
Suggestions of Interest to Readers; Hints Along Lines of Progressive Farm Thought.
TO ADVERTISERS
Advertisers In this locality who wish fully to
cover nil section of Orcfron mid Wellington
and a portion of Idaho will apply to local pub
lishers for rates.
(General advertisers may nddress C. L. Bur
ton, Advertising Manager Home and Fnrm
Magazine Section, OrcRoninn HuHtling, Port
Innd, Oregon, for rates and information.
TO READERS
Headers arc requested to send letters and
articles for publication to The Editor, Home
and Farm Magazine Section, Orcgonlan Uulld
Itipr, Portland, Oregon.
Discussions on questions and problems that
bear directly on the agricultural, livestock and
poultry Interests of the Northwest nnd on the
uplift nnd comfort of the farm home always
arc welcomed. No letters treating of religion,
politics or the European war are solicited. Wc
proclaim neutrality on these matters.
ron.nnffiu-.itr i.tlnf rnni film! Inns arc ore-
fcrred to long ones. Send us also photographs
of your livestock and farm scenes that you
think would be of general interest. Wc wish
to make this magazine of value to you. Help
us to do it.
THE GLAMOR OP THE EAST.
WHY is it tlmt since U10 beginning oil
tlic "West, the people of. this great
country have nlwnys regarded ilie
East as Unit section from which comes the
best o everything? "Why is it Unit the
pioneer iden, tlmt only from the East conies'
the superior article, prevails loday?
The East has been n felich for too long.
Because for many years the "West was the
frontier of the Nation, because primitive
conditions prevailed hero perhaps longer
llian in any other section of the United
States, is no logical reason for supposing that
in the present day it remains behind the East
in progress and in accomplishment. While
I bo Kast neither retrogrades nor progresses,
tlio "West is steadily forging nhend, and the
day is not far distant when the EhsI, scorn
fully called the " effete East" by sectional
Westerners, will bo forced to admit herself
outstripped by the virile "West.
Because tlio East is forced by tbo high
price of lumber to advertise the use of con
crete and steel for many building purposes
wbcro lumber would servo as well, is no
renson why we of the West should succumb
to the wiles of steel interests' publicity, with
uiiljmitcd forests at our very doors. Wc nro
not denying the superiority of concrete and
steel construction over wood for permanence
in many instances, but very often wood may
hcrve the same purpose in constructive work
at cost far less tban steel.
Bceauso stump-pullers of many hinds arc
" manufactured and have been in use in tho
East for ninny years is no reason why they
cannot bo mndo as well, and even better
adapted to local conditions and problems, in
tlio Northwest.
Uceauso wo have been buying nationally
advertised breakfast foods manufactured in
Knstorn milling cities, docs riot mean that as
good and oven hotter cereal foods are not
produced in tho "West. For instance, Pearls
of "Wheat, Farina, Wlieat-Kats, Albcrs'
Rolled Cats and otbor foods placed on the
market in'tho Northwest are fully as good
as, if not superior to, Cream of Wheat,
Quaker Oats and other widely heralded
breakfast dishes milled in states to tbo east.
From building material to breakfast foods
is a long call, but it merely illustrates the
wide rnngo of articles in which tho North
west can compete with tho East. If only tho
idea of Eastern superiority can bo eradicated,
tho era of Western prosperity is at hand.
Those British vessels Ih.ii fly tho Slurs
and Stripes rill not long fool the man behind
the periscope, but may lead to unintentional
disaster to n ship that has the right to fly
Old Glory.
THE GLORY OF THE GARDEN.
IT IS not always tho largest enterprise
that gives the greatest profit On tho
farm it is often n small sido line that
gives better returns than tho regular lines of
effort. A few side lines and in every farm
scheme there ought to bo several will help
out wonderfully in the yearly profit. A few
dollars from this, a few from that, and ft
few from 0110 or more others means a good
deal in the course of a year. They often pay
outright for the luxury you have had in
mind; at least they plan tho way nnd set
the pace, and that done the end is not far
to reach.
The well-regulated farm is never without
it's garden. Tho man who lives in tho city
appreciates tho meaning and valuo of the
garden. You need only lo go from country
to city in order to become a stanch advocate
of a large, well-kept garden. Fresh vegetables
add much to tho attractiveness of country
life. They arc an asset of country living.
They are full of health and vitality. They
stand for tho broad outlook of life energy,
enthusiasm, red blood and joy. They arc a
constant benediction to right dieting.
Rut the farm garden includes more than
vegetables. Small fruits belong in its
dominion j they add to ils profit and
contribute to its health-giving benefits. Givo
tho garden a littlo attention and you get an
attractive income from the surplus. Not only
do you have for your own use vegetables and
small fruits, but a little extra money, and
yon save on other articles for the tublc that
otherwise would bo purchased.
Therefore, during tho year of J 015 let's
get more from the garden. Let us permit it
to add lo the income of the farm and to the
comforts of tho home. Let it do its share in
tho enlargement of life, character nnd right
living.
THE PARMER WHO ADVERTISES.
PR RO BABL Y no other class of manu
facturers do so little advertising as the
farmers. The fact that there is such
a wide difference between the price you get
for your manufactured product, the produeo
of your farm, and the price which the con
sumer pays for that product is good evidence
that advertising of the right kiud placed in
the right sort of papers would bo a profitable
investment.
A number of the foundation principles ot
advertising are well understood to every
body. For instance: Advcrtiso where tho
buyer is. If you have milk to sell you
wouldn't advertise it whero everybody who
reads has milk to spare. You would adver
tise it in your nearest homo paper.
If you have high-class pure-bred bulls lo
sell you would advcrtiso them in a paper
that is read by a great many thousand peoplo
who arc interested in building up their dairy
herds.
Tho average reader is going to say, "But
it costs .money to advertise." Advertising
properly done doesn't cost a cent. It is a
money-maker. It will make money grow
whore there 'wasn't any. Take those pure
bred bulls as an example again. You put a
price on them which reflects very naturally
the local demand for your stock. Very often
your stock is not fully appreciated locally.
In fact this is the great stumbling-block in
the way of tho young breeder. "A prophet
is not -without honor save in his own country
and in Inn mvn im,.,... ... 1
,,.:,"" "'""-' ,um yor nci,M...
.uu nut u,Ciy ,o pay you nnythlnip ill Vi
price you ought 16 bo able to Bi tl tt'
pure-bred stock. b t0r 'w
What's the next mnvn)
Advertise them.
By advertising you lap tho wider-mud, ,
You get next to the real average Sft
you can put a price on yor IntCiU
and get it, which will not only 1'
advertising bill, but show you nn l5?,.Wtt
profit over what you could E"
you sold the animal at home. d
One of our editors was asked on
what to do with the surplus you,, bu 11. !!!
he replied: "Let somebody dJi
Ho meant reach out for tho larger mi
Sell them at a profit and let somebody
buy tho gram and use tho bull who neeS
This talk about tho purebred animal i,
just a way of illustrating the points that w,
have surplus goods which arc of littlo n
to you, which cannot bring you any
nnd that there are within roach of you u
you use the right advertising method, v'crv
many peoplo who need thoso very things and
who would be glad to know you Imvo thm
for sole.
Advertising, real advertising, is tolling ft.
truth about the things you have for sala ia'
such a way as to reach nnd convince tho
peoplo who want to buy those things.
Look over your surplus produce, whatever
it is, that isn't bringing you tho profit it
ought to bring, nnd advertise it. Let some
body know about it that wants ft.-
Start in easy. Tell the facts in the fewest
possible words nnd watch results.
THE PLACE FOR FIELD PEAS.
Ttfl 1 S will be a year of breadth in field
crops; not only to cerenls, but legnniej,
alfalfas and grasses. Long established
in the affections of Canadian farmers, and
less known on this sido tho line, field pun
arc each season given a littlo moro consid
eration. For centuries a favored crop in
Northern Eurppe, and long since introduced
in this country from Virginia to tho St.
Lawrence River, this splendid legume, high
in protein, has much to commend it U
American farmers. Ordinarily used as a
livestock ration, field peas aro also to some
extent utilized by eanners for tho cheaper
trade. It is n question whether this is wise.
The business in canned goods should be so
fostered and protected that their use will hi
doubled. Consumers want the best, and
thcro would seem to bo a sufficiently wid
outlet in other directions for fieltl peas.
A single-tax advocate having discovered
that single tax would end war, it is now up lo
some doctor to announco a scram that will
accomplish the samo end.
The Japs are squeezing China too hard to
suit Great Britain and Russia, which portends
that friction may continue when tho present
war is over.
Tho Klamath Tndians must bo reading
automobile literature Thoy nro asking for
a million dollars lo help in ngriculturjl
pusuits.
"llouso of Ilapsburg Threatened. "War
dispatch. As it's, not a cathedral, it lias
chance to escape.
"What America Can Earn From the War"
is tho popular study nowadays.
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