THE SUNDAY OREGONIAN, PORTLAND, DECEMBER 31, 1923
OLD CAR PARADE TO
Ail OPEN SHOW
LOAD OF BRIQUETTES? NOPE, JUST A TON OR SO OF EGGS. IN BULK.
CI10LET OPENS
NORTHWEST ZONE
")icjunted on in 7anou3
Qeo'Six.' Chassis
Unique Event of Year Ago
Portland Headquarters of
Factory Organization.
Be Repeated.
DECORATOR IS CHOSEN
RICHMOND WILL RETURN i
Elaborate Persian Setting Decided
Upon as Background for An-
nual ' Auto Festival.
Ez-Portlander to Manage Branch
Here Covering Oregon, Wash
ington, Idaho, Montana.
New JReo 5-Passenger Sedan $1885
if) wAj,?
6
A
ft
t
A s
Portland's 14th annual automo
bile show, set for February 3 to-10'
Inclusive, will open on Saturday,
Instead of on Monday as has been
the case with past shows, and the
opening day will be one of the big
gest of the entire show, according
to tentative plans drafted at a meet
ing of the board of directors of the
Automobile Dealers' association of
Portland last week.
An "old car" parade, in which all
the relics of Portland's pioneer
motoring days, the "one-lungers"
which in their day were the pride
of the city, will occur Saturday
noon, the parade winding up at the
auditorium in time for the official
opening of the show. The old car
parade was first held in connection
with the auto show of a year ago
and proved one of the distinctive
events of that show. As was the
case last year, the general public
-will be asked to enter cars in the
old car parade and prizes will be
given for the oldest cars in line, the
only provision being that all cars
must run on their own power.
Monday to Be Trade Day.
Monday, as in the past, will be
trade day at the show, and will be
epecially given over to guests of the
automobile dealers and employes
along automobile row. Large num
bers of special invitations will be
sent out by the dealers for this
day. While the entire programme
lor the show has not been mapped
out it has been decided that Tuesday
shall be state dealers' day. during
which important trade conferences
will be held. Thursday will be the
day of the annual automobile fash
ion show, which is sure to draw
thousands of visitors.
Saturday, February 3, in addition
to being the opening day of the
show, will be children's day. It is
announced, and arrangements will
be made for letting all school chil
dren in free on that day.
Decorating Contract Let.
The contract for decoration of the
auditorium was last week awarded
to John L. Stark, a Portland man,
and as a result the most beautiful
decorations which the auditorium
has ever seen is forecast. Elaborate
drawings and designs submitted by
Mr. Stark were adopted. The dec
orations at the forthcoming show
will be a general Persian design.
The ceiling of the main floor will
be draped with red, yellow and blue
bunting, while pillars of bright
colors against a quiet background
will adorn the walls. Bright colored
vases and oriental rugs will be
clustered here and there, carrying
out the scheme. The lower floor
will be decorated along similar lines,
as will the stairways leading from
the main floor to the lower floor.
The Portland show has reached
proportions now where it Is ac
knowledged as one of the two most
important shows held each year on
the Pacific coast, the other being
the Pacific Automobile show at San
Francisco. The Pacific show this
winter will occur the week follow
lng the Portland show and It is ex
pected that a considerable number
of prominent automobile manufac
turers of the east will take advan
tage of this proximity of dates to
come west and take in both events.
Anticipating such a desire on the
part of many, the Automobile Deal
ers' 'association last week sent spe
cial telegrams of invitation to the
-following: Harry G. Moock, sales
manager of the Hudson Motor Car
company and formerly secretary of
the National Automobile Dealers as
eociation: Edward R. Jordan, presi
dent of the Jordan Motor Car com
pany; George M. Graham of the
Chandler Motor Car company; B. L.
Graves of Los Angeles, Pacific coast
representative of the Ford Motor
company; Captain E. V. Ricken
backer of the Rickenbacker Motor
company, and Ray Sherman, secre
tary of the Automotive Equipment
Manufacturers' association.
TIKE TRADEMARK ADOPTED
Local Concern Almost Ready to
Start New Industry Here.
The trademark of the Columbia
Tire corporation, Portland concern
which within a couple of weeks will
commence manufacture of automo
bila tires and tubes at its new plant
in Kenton, hna heen ndnnteri And
was given out to the public last
-week through the medium of an
enormous electric sign on top of the
building at the southwest corner of
Broadway and Burnside street. The
first floor quarters of the building
as Portland retail salesrooms.
The company trademark, declared
to be one of the most distinctive in
the tire field, consists of two sturdy
arms upholding an ' emblem upon
which are worked the letters
"C. T. C." in unique design. The new
tires will be marketed under the
trade name "C.- T. C." it is an
nounced, and the trademark will ap
pear upon the side of each tire. Ma
chinery for the plant at Kenton is
now practically all on hand and
i actual production will commence be
fore the end of January, it is stated.
When the wheels start moving at
the Kenton plant a brand new in
dustry, that of automobile tire man
ufacture, will start in Portland.
SEATTLE AT A V TS PRnvfATrn
E. G. Norris Pacific Coast Man
ager for MeQuay-Norris.
E. G. Norris, Seattle branch man
ager of the McQuay-N'orria Manu
facturing company of St. Louis has
been appointed western manager of
the company, effective January 1,
1923, according to announcement
made by C. L. Derrickson, vice-president
and general sales manager. He
-will have jurisdiction over the sales
and distribution of McQuay-Norris
piston rings, pistons and pins in
California. Oregon, Washington,
Idaho, Montana, Utah, Nevada and
Arizona.
The position of western manager
Is a new position, created for the
purpose of uniting the western
states under one central department
in-order to better serve the inter-
ests of Jobbers and dealers. Branch
SeattlA ara not affected hv thn
change. Norris will make his head
quarters at S14 Loew-Warfield
buyding, San Francisco.
HERE'S HOW THEY HANDLE "HENFRXJIT" IX DENMARK.
Every day brings news of some new uses for motor trucks, but one of the most novel recently received is
shown in the photograph above, which reached the International Harvester company of Chicago, makers of
International motor trucks, from Karise, Denmark. The Illustration shows & 3000-pound capacity Interna
tional with a load of 22,000 egg-s, weighing approximately 2750 pounds. The truck belongs to Axel Broagaard,
an egg 1uyer, and he purchased it two years ago from H. C. Peterson & Co., International representative at
Copenhagen. Since then he has been operating it continuously, calling upon about 400 farmers weekly, buy
ing eggs from them and hauling the product to the large centers. The above load is declared to be an aver
age one. A regular express body with high flare boards is used. In handling the eggs a layer of straw
three-quarters of an inch thick is placed between every layer of about 1300 eggs each for the first nine or
ten layers, and after that no protection is placed between the eggs. There is little loss from breakage, it is
asserted.
MISS OFFICER IRE
BIGGEST TEAR IX INDUSTRY
FORECAST FOR 192S.
Output at Cleveland Factory Sow
7 5 Per Cent Enclosed Cars
to 25 Per Cent Open.
With the last half of the present
year, the period since the new Peer
less models were brought out, eas
ily surpassing any like period in
the history of the Peerless Motor
Car' company, that big Cleveland
(O.) company Is swinging into 1923
on a larger scale than, ever before.
Such is the word of D. A. Burke,
general sales manager, who paid a
brief visit to Portland last week
and conferred with W. R. Delay and
others of the Delay Motor company.
Peerless and Velie distributors for
this territory.
The new Peerless model, which
has been well received in all parts
of the country, was brought out
about August 1. During the period
from last August to next August,
marking the first full year for the
new car, the Peerless company will
produce 10,0-00 automobiles," said Mr.
Burke. "This is nearly twice the
number ever produced before by the
company In any 12 consecutive
months."
Mr. Burke is making a swing
around; the west studying business
conditions and finding out
needs of the dealers. He arrived
here from San Francisco and left
for a brief visit la Seattle. He ex
pects to return to California again
before proceeding east.
Mr. Burke has been associated
with automobile production for a
dozen years and during almost the
entire period since then has been
with R. H. Collins, new head of the
iPeerless organization and recog
nized as one or tne leaders in tne
high-class motor oar field. Collins,
who was for a number of years
with the General Motors and was
president of the Cadillac under
Durant, purchased a big interest in
the Peerless a year or so ago and
became president and general man
ager. The new Peerless, which was
received in Portland last fall, is the
Collins product. Mr. Burke entered
the automobile field back In 1913
directly through the activity of Col
lins, he explained, the latter nam
ing him a district manager for the
Buick, when Collins was with that
division of General Motors.
"A feature of automobile produc
tion of the last several months has
been the preponderance of closed
cars built," said Burke. "The de
mand for closed cars has been
greater than could be cared for, ow
ing to the Inability of coach build
ers to keep up with orders. The
Peerless company closed car demand
grew so heavy at one time this fall
that we took up the problem of
turning to closed models entirely
and stopping production of the
open models. However, we decided
this would be unwise, as there will
always continue to be those who
prefer the open models, despite the
growing popularity of enclosed
cars. As it is, we have altered our
schedule to 75 per cent enclosed
cars and 25 per cent open cars. The
coming year looks like the biggest
ever experienced in the automobile
industry, and Peerless, along with
the other manufacturers, are pre
paring for the business."
SEDAN PAIlTITIOfi IS OUT
HUDSON INTRODUCES DEVICE
FOR ITS CLOSED CARS.
Glass Window on Top of Back of
Front Seat Transforms Se
dan Into Limousine.
The Hudson Motor Car company,
which-during,the past year has dis
tinguished itself as a leader in
closed-car development b and pion
eered the famous coach type of
closed car, which has been so pop
ular, has taken another interesting
step in this direction in the perfec
tion of interior window equipment
for the sedan, which turns the Hud
son sedan, with but little effort, into
a limousine.
News of the new device was re
ceived last week by C. L. Boss, head
of the C. L. Boss Automobile com
pany, Hudson and Essex distribu
tors, in the form of a bulletin from
the factory. It will probably be
late in January, however, before any
iliiMWiiea
6466roajdwav
distributors tor
Auto
Accessories,
Equipment
and
Parts
TIRES
of the new equipment is received
here, he stated.
The device consists of a series of
windows set within a frame, which
fastens securely on top of the rear
of the front seat of the sedan and
extends to the top. One broad win
dow is provided at the "center and
two narrower windows, one at each
side, these latter being set at an
angle to conform with the swing
of the back of the front seat at
either side. Thecenter window is
divided into two panes, which slide
back and forth so that as much as
half of the window may be open
at one time.
The effect of the device is to
transform the regular sedan into
a limousine with rear seat entirely
encased in glass and a partition
between the front and rear seats.
Ths sliding window provides com
munication when it is desired.
The ent're equipment, It is stated
in the description, la made to fit
securely into the regular.- Hudson
sedan without any alteration to the
rear of the front seat and is con
structed to be rattle-proof. The
finish is made to conform with the
interior finish of the sedan. Put
ting in or removing the entire
equipment is but a matter of a few
minutes, it is stated.
llTIi!5ED
RAINIER OFFICER AMAZED AT
OREGON ACHIEVEMENTS.
T. H. Martin Forecasts Pacific
' Highway Will Be Most Trav-
eled Road In Country.
SALEM, Or, Dec. SO. (Special.)
Admiration for the work that has
been done through the mountain
districts, of Oregon by the state
highway department was contained
in a letter received here today by
Herbert Nunn, state highway en
gineer, from T. H. Martin, general
manager of the Rainier National
Park company, with headquarters
at Tacoma.
"I have recently returned from
an automobile trip through Oregon
and California," said the letter. "We
drove with a party of six from Ta
coma to Los Angeles and return.
This was my first trip over the Pa
cific highway.
' "I am writing now to express my
appreciation for the work that has
been done through the mountain dis
tricts by your highway department
I was astounded to learn the extent
of your accomplishments through
regions where work has been both
difficult and expensive. I feel that
the country at large is greatly in
debted to Oregon for this splendid
accomplishment.
"I believe implicity that the Pa
cific highway will Immediately es
tablish itself as one of the world's
famous highways. Indeed, from
central Washington to Redding, Cal.,
this highway traverses a region of
marvelous country. In extent; as
well as in scenic interest, I know of
nothing comparable anywhere in the
world.
"I believe, too, that the Pacific
highway is to become one of the
most traveled highways in the world.
The people of the southwest coming
to the Pacific northwest in the
summer, our people traveling to the
southwest in the winter, plus the
travel from other states moving
over this highway during the sum
mer months, will make an aggre
gate of travel hardly equalled on
any other highway of considerable
length in this country, and possibly
in the world.
"It seems to me quite as import
ant for our people to visit Cali
fornia as it is for the people of
California to come to us. Our people
have a lot to learn about the mean
ing and value of tourist travel and
I know of no other way in which
they may gain this information so
well as to go personally to Cali
fornia and see what tourist travel
has accomplished there."
RACERS PREPARE FOR 1923
Durant Mounts Being Groomed
for Los Angeles Meet, Feb. 22.
OAKLAND, Cal., Dec. 30. Already
the drivers and mechanics on the
Durant racing team are preparing
for the opening event of the 1923
speed season, the classic to be
staged on the Beverly Hills speed
way at Los Angeles, February 22.
The racing cars are now in Oak
land, and Fred Comer, chief of the
mechanical staff for R. C. Durant
and, incidentally, the man who
rides with young Durant in the
local manufacturer's speedway ap
pearances, is preparing the speed-
Across From
the Artisans'
Building
and One Door.
North
eters for the next battle, which
Durant hopes to win, as he did the
recent 250-mile championship race
at Los Angeles, where both Jimmy
Murphy and Earl Cooper broke the
world s record and finished in the
first two positions. .
Art Klein and Eddie Hearne. two
of the Durant pilots, are due in Oak
land early next week to supervise
the work on their cars, while Comer
will handle Durant's car, assisted by
C. V. Pickup, former aviator, who ia
now riding mechanic with Eddie
Hearne.
Ernie Olson, Jimmy Murphy's me
chanician, is working over Murphy's
mount, but claims that there is
nothing much to do. as the car went
through its last race without meet
ing with any disasters.
BIG CAR DEMAND FORECAST
Western Swing Discloses Splendid
Business, Says Rickenbacker.
DETROIT, Mich., Dec. 80. Unpre
cedented business in the middle
west, the Pacific coast, with Los
Angeles and San Francisco report
ing the greatest volume of fall sales
ever known, is the encouraging re
port made by E. V. Rickenbacker,
vice-president and director of sales
of the Rickenbacker Motor com
pany, who on his recent return from
a study of conditions abroad imme
diately made a flying trip through
the middle west to the Pacific coast
and northwest visiting the distrib
utors of his product.
"My survey convinces me that
1923 will eclipse all previous rec
ords," says Rickenbacker, "while for
our own product there is an evident
demand greater than we can hope
to supply.
"There is no mystery in the won
derful demand the automobile in
dustry enjoyed during the past year.
We are now anid will be for the next
two years replacing the war-time
product whjch, truth to tell, was
not up to standard and filling up
the gap left by the war-time famini
of motor cars caused by turning
many plants over to war work.
"The demand will continue
through the-winter. I look for a
deluge of orders in the coming
months."
Touring
Roadster - - - - -Special
Touring Car
Special Roadster - -
New Two-Passenger Coupe $1385
Four-Passenger Coupe - - $1535
Sedan - - - - - - - - $1675
Effective January 1
These Prices F. O. B. Detroit Revenue Tax Extra
Have you noticed that this is steadily becoming a Hupmobile town?
Manley Auto Co.
A. B. Manley, President. K. E. Burkhart, galea Manager.
11th and Oak at Burnside St. Broadway 0217
Establishment of a separate zone
for the Pacific northwest by the
Chevrolet Motor company, with
headquarters in Portland, has been
announced at the Pacific, coast
headquarters of the Chevrolet com
pany at Oakland. Portland will bs
the headquarters of the Pacific
northwest zone, which will be known
as Zone No. 19, and will embrace
Oregon, Washington, Idaho and
western Montana.
The establishment of Pacific
northwest headquarters here by the
Chevrolet company Is looked upon
as a decided forward step for the
industry and indicative both of the
way the iadustry as recovered from
the period of depression and of the
way in which the larger manufac
turers are looking forward to 1923
as a banner year.
"W. J, Richmond, well known here
as traveling representative for the
Chevrolet factory for thiB territory
for a considerable period and for
the last several months assistant
to the Pacific coast sales manager,
with headquarters in Oakland, will
return as manager of the northwest
zone, and is expected here during
the coming week to take active
steps to open headquarters here. ;.
Zone Here Reopened.
Portland was originally made
headquarters for Zone 19 about
three years ago under an expansion
plan of the company and the large
warehouse at East Second and
Salmon streets was erected, being
completed a littje over two years
ago. Shortly after that, however,
.the depression forced a change of
plans and the local headquarters
were abandoned, the entire Pacific
coast region being consolidated Into
one zone. Under the new scheme
going into effect January 1 the
coast will be divided into three
zones, the Pacific northwest zone,
with headquarters in Portland; the
northern California zone, with head
quarters in Oakland, and the south
ern California zone, with headquar
ters In Los Angeles.
The big Chevrolet building at
East Second and Salmon will be at
once reopened under the new plan
and general offices will be main
tained there, and a stock of cars
sufficient to supply the needs of
the northwest territory will be kept
on hand. Gradually the force will
, be increased. It is stated, and large
supplies of parts and cars will be
maintained.. The "building, covering
an entire half block, and with two
stories and a basement, is one of
the largest and finest in the city
devoted to ths automobile industry.
It contains 60,000 square feet and Is
conveniently located on trackage.
It has facilities for storing from
300 to 400 cars at a time, in addi
tion to parts. This will care for
the needs of the Pacifio northwest
amply, it is stated. That the re
opening of the plan here will be a
big thing for the city of Portland
is shown by the fact that under
the new plan between 15,000 and
20,000 Chevrolet automobiles, rep
resenting around $10,000,000 in
value, will be distributed from
Portland to Chevrolet dealers all
over this territory, instead of being
Car - - - - - -
- -
- -
- -
Built and Priced to Establish a New
High Standard of Sedan Value
ENDURING steel pan
eling covers a sturdy
frame work of selected
hardwood, braced with
drop forgings and fitted
to foil the ravages of
time and travel.
The body interior is pleas
ingly attractive. The dignity
of straight lines from front to
rear is preserved; but the in
troduction of quiet curves
serves to prevent any sugges
tion of severity.
Inherent good taste prevails
in the low-hung body, in the
disc steel wheels, in the mod
ishly fashioned headlights
and innumerable other marks
of refinement. v
Window glass of unusual
clearness silently slides in felt
lined channels; all except the
rear window which rests in a
setting of soft rubber. Thus
is quietness pre-dctermined.
Inside is seen a true example
of how eye-pleasing and body
resting comfort are completely
embodied when master coach
builders do their best.
Enduring beau ty craf tsman -bailt body arm-chair
comfort costly materials that look the part down-to-the-minute
completeness mind-rating relia
bility. Where else will $1885 buy as much motor car?
REO MOTOR CAR COMPANY, LANSING, MICH.
NORTHWEST AUTO COMPANY, INC.,
Fred W.
18th and Alder Streets.
sent direct as during the last couple
of years.
Second Chevrolet Train Coming-.
An interesting commentary to the
announced expansion was the state
ment last week by LeRoy Fields,
head of the Fields Motor Car com
pany, Chevrolet distributors for
Portland and vicinity, that the com
pany had just ordered ' and has on
the way a second trainload of
Chevrolets coming- from Flint, Mich.
This shipment consists of 30 car
loads, or about 125 automobiles, he
stated. This is in addition to the
bis shipment of 50 carloads, con
taining 00 Chevrolets received here
a short time ago.
Roadside Paths Safety Proposal.
To keep pedestrians off the road
way, thereby greatly reducing high
way accidents, good roads enthusi
asts will present to the next session
of the New Jersey legislature a bill
providing for the construction of
footpaths along the state highways.
- $1115
- $1115
- $1215
- $1215
The seat cushions and form
fitting backs are unstinted in
their use of coiled springs,
curled hair and wadding. Over
them is a heavy woolen body
cloth, smoothly soft to the
touch but of leather-like wear
ing qualities.
Body longevity Is definitely
promoted through the bock
absorbing designof the double
framed chassis. Radiator, en
gine, clutch and transmission
are suspended in an inner
frame, cradled withinthe outer
member. Thus the weight of
these units, instead of being
superimposed at one point of
the main frame, is distributed
over half its length.
Fifty horse-power Is devel
oped by the famous Reo 6
cylinder motor, offering an
abundance of speed and stam
ina for highway or byway.
Whether high-gearing through
city traffic, or bucking the sand
and gumbo of the transconti
nental run, the Reo owner is
calmly confident of power
a-plenty.
Vogler,
President
Phonei Broadway 1460.
Dodge Brothers
U 5 ED CAR 5
Many people have the habit of
getting a new car every year, no
matter how good the old car may
be. It is a good habit. Good for
lis because it helps the sale of new
cars and puts some extra good used
cars at our disposal. And that
is what makes it good for yon.
Remember: A used car is
only as good as the firm
with which yon deal.
Braley, Graham & Child, Inc.
llth at Burnside St.
I A Storage Battery
I With j
I More Power
The Semi -Dry Battery
does not need constant
inspection or attention
2-Year Unconditional
Guarantee
ALLEN BROS
330 Flanders, Near Broadway
Portland, Oregon
Distributors Perlin Perpetual
"You Kant Kill It" Battery
Phone Broadway 1073
Where Closed Car
Dollars Are Most
Profitably Put
to Work
prevents the reflection of mo
tiiuiicttl xxotecs. Slstied cob
traction mad waterproof .
Dwip Moulding, to estcH ths
wur orainir off th roof.
Windshield, extzs Isrga; upper
pan aajusceoMk lower pare i
tknary. WinoUfatekf wt;
attached.
Stm Visor, kv ri Ifn. 4
ante to any angle.
RoarYimmMimr.
located at top of ailialeliaatil .
Carpets, in both front and
Step Mat, of flexible A,m
fiimi Kick pteasa
and ecrapege eetfontained.
Foot jtW.oarpetmnmil.iaVaal
eRlfr jReliZe. OQWCaMd 'WttitlMIpfaOar
aterins cloth.
XtfWM riff&4p, pfaaMataf 11 gig, lie,
fitted with frosted gimm.
Tommtmrn fleeter, functions
through floor register, fufty con
trollable UphalmtmriKt JVeterfaf is of a
duet-proof shade. Window cur
taine to match. Trimctiij.is in
gray satin finish .
Doors are each nunc on three
heevy hineea and are tageni-
cusiy fitted to hens true eMrxe '
end to never rattle.
FbrnUM Herdewre. dull silver no
un, and or pinning 'f
5reel Dun WtioUs, equiuped
with demountable rims and
32 a 4 cord tires.
Colors, hood and body finished
juom
dv.
oKray. Rat
gundy. Fenders and running
: in blsck.
Price tlSSS f. o. 6. Lansing
Plus Federal Tax
Broadway 3281