The Sunday Oregonian., November 19, 1922, Section One, Page 15, Image 15

TIIE SUNDAY OREGOXIAX, PORTLAND, NOVEMBER 19, 1923
15,
uxnmm
B.R. Parser
System
Steady Growth of Custom at Portland Office Indicates Public
Approval of Dr. Parker's Methods
Largest Dental
Organization in the
World
25 Offices on the
Pacific Coast
Modern fully equipped
Offices in Portland
Over 1,000,000
Patients cared for -
Permanent free dental
clinic maintained
in Portland
450 Dentists, Turses
and Employees
working under-co-operative,
profit
sharing plan
Vordone by sped'
alization, assuring
better dentistry
Organization, big
purchasing power,
system, permits most
reasonable prices
W6r performed on
sensitive teeth
without pain
Guarantee on all
wor, good in any
office
Nearly nine years ago Dr. Parker opened his The old idea tuas for a dentist to try to spread
his first office in Portland. He had a new idea in himself thin over all branches of dentistry. Naturally
dentistry, an idea that the public could be served he did some things better than others and just as
better, faster, easier" and at less cost by what has since naturally the things he didn't do well were slighted,
come to be known as group dentistry (a" number of They did not understand the logic of specialization
specialists practicingtogether under one head) than as practiced in the E. R. Parker System. Here each
under the old method of one man, in one pffice, hand' man was given that part of dentistry to do to which
ling all the various branches of dentistry alone.
He tuas a keen student and thinker as
well as a good dentist and business man.
Statistics showed that 80 of thepeo'
pie never went near a dentist1 people
whose health and very life were threat'
ened by neglect of their teeth.
There seemed to be three outstand
ing reasons for this condition fear of
pain cost of dentistry and ignorance.
Dr. Parker believed there was a remedy
for all three, and there was, as he has
since demonstrated. Dentistry could be
he was best adapted and naturally he became highly
skilled and efficient in that work. Here
dentists through association had the ad
vantage of study and comparison of work.
lb overcome the prejudice of dentists
to organize and practice together and
to attract the most skillful dentists to
his organization, Dr. Parker put his
business on a cooperative basis. He
made partners of all his associates, and
while he still maintained control of the
E. R. Parker System, each dentist was
permitted to buy an interest.
DR. PAINLESS PARKER
performed painlessly and he perfected a local anaes' This step had a great effect on the morale of the
thetic that permits working on the most sensitive System. Every member is constantly striving to bet'
tooth without pain by simply blocking the nerve at ter.his work increasing his own efficiency and that of
the base of that tooth. By a system of organization, his associates. The E. R. Parker System is his busi-
grouping a number of specialists together under one ness and he guards its good name as he does his own.
roof with but one overhead expense, buying supplies That Dr. Parker's idea uas sound is shown by the
in large quantities and handling more patients, the record of the growth of the E. R. Parker System both
cost of good dentistry was reduced very materially in Portland and in other large cities (see list below).
By public lectures, distribution of booklets on the During the past year over 250,000 patients have had
care of teeth, by paid newspaper space and other their dental needs taken care of in the 2 5 Parker offices
means of advertising it was possible to inform the
public of the necessity for the proper care of their teeth.
There tuere many doubting Thomases in those
daysfolk who saidthe idea was not practical that
dentistry was a profession and to mix business with
on the Pacific Coast. In Portland alone over 50,000
patients have been treated in the office at Sixth and
Washington Sts. Each year has shown a consistent
increase in the number ofsatisfied people supplied
with good dentistry at a moderate cost.
it would spoil the whole scheme of things. They ccf cesoftheER. Parker System are different
r j j 7 than the average dentist s office. Here you will find
even went so far as to say advertising dentistry was . . b . , . . ' .
- A,, W a. .nil a Jrfr of h, u no elaborate Wshings-no costly rugs or pictures
i i t l j 1. j. j al but, and its a great big but, too you will find
school who have not learned that advertising is the , ? . .5 . .... .
, , r r u a 1 cJF a every modern and scientific appliance, including the
most powerful force for the development of the good v ' .' ,. , rrr . ' - 6
i- xt j . . ? ATay. There is nothing here for show: the offices are
in all things. No service or product will stand the ...... ? c ' t
1.1- iTr r ui- -r-u" va -uut.-jv plam and simple, but they are comfortable and scni'
searchlight ofpubhatyifithasnt solid worth behind it r . m. j i i
. , pulously clean. There are trained attendants who
Like any neu) idea; it took'a long time to make will take care of your every want down to minding
otherdentistsbelieveintheE.R.Parker System. They, the baby when necessary. There's a cheerful, clean,
disliked the idea of joining forces with some one else, glad to-see you, willing to help, come again atmos-
It took a lot of work and patience to convince them phere that you'll like.
tha by associating with a successful organization You are cordially invited tocall at our Portland
they could do more for their profession, the public .office for examination of your teeth and advice,
and themselves than they could alone, There is no charge or obligation for this service.
PAINLESS PARKER DENTIST
USING ' '
KM
VSYSTEPJ
PARKER SYSTEM
326 Washington Street, Corner Sixth
OPEN NIGHTS
Offices
San Francisco
Los Angeles
Sant)iego
Bakersfield -
Fresno -
Santa Cruz,
San Jose
Oakland
Sacramento
'Eureka
jj l 1?
Open nights
Offices
Reno
Portland
, Salem
Eugene
Seattle
Tacoma
Spokane
Belb'ngham
Lewiston
Twin Falls
tminn