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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Oct. 8, 1922)
THE SUNDAY OREGON! AX, PORTLAND, OCTOBER 8, 1922 CLOSED CAR SALES NORTH BANK ROAD TO WHITE SALMON AGAIN OPEN, AFTER BEING CLOSED ALL SUMMER. BEG. L DOSS Dodge Brothers BUSINESS SEDAN Demand Increased 300 Per Cent Over Year Ago. . COMPANY SETS RECORD JjocaJ Flam Delivers Fire In closed Machines on Two Different Days. It ia only -with. ' exuberant en thusiasm that C I Bott of the C I Boss Automobile company talks a. bout the present unprecedented de mand for closed car. Mr. Boss haa reason for" his enthusiasm, for on two different days his firm ha de livered five closed cars to eager xmrchasors. Mr. Boss' company Is distributor for the Hudson and Essex. On Saturday, September 30, delivery of four Hudson coaches and one Essex coach wu made. Again on Tues day of the past week four Hudson sedans and a Hudson coupe were claimed by purchasers. Commenting: on the unusual de mand his firm has encountered Jhis fall for closed cars, Mr. Boss said it is 400 per cent ahead of the de mand a year ago. It has developed fco rapidly that the Hudson factory,' at least, has been unable to keep up with orders. Neither has the Boss company been able, even by wiring: to other dealers along the coast, to obtain sedans and coaches fast enough for its needs. By mid-week the firm had nelthe a Hudson sedan nor coach, which is the lighter closed car model, on its floor, other than one of each re tained as a demonstrator. Mr. Boss exhibited copies of telegrams he had sent to dealers and distributors up and down the coast in attempt to obtain extra sedan. From the coast dealers there came only the same familiar reply that they could not divert a single sedan to his firm. From Salt Lake he did obtain the promise of two sedans. Even with these, his firm closed the month of September one sedan short of its allotment because of the unexpected rush at the factory. It is due Mr. Boss and the Hudson factory management to present the two explanations that have bearing on the closed-car situation as they have encountered it. First, however, it may be well to state that other dealers handling closed cars have been highly pleased this fall with the increased business that Is com ing: their way. One of the slogans adopted by the Hudson people, according to Mr. Boss, is that of giving "a closed car at open car prices." This per tains to the coach. There is no denying that this slogan-feas about it a psychology which makes strong appeal, especially to prospective purchasers living in Oregon. The second factor on which Mr. Boss dwells is the fact that the Hudson management, taking the cue from Henry Ford, some time ago determined on quantity produc tion and the cutting of costs. This, he declared, has resulted in five price reductions to the purchaser since 1917. The price of the Bedan, for illustration, now at $2675 de livered. Is said to be $600 below ths pre-war price. Whatever other considerations enter Into the matter, the fact re mains that Mr. Boss enthusiasti cally pointed to photographs taken on last Tuesday and the preceding Saturday showing in each five closed cars sold to local purchasers. With the photographs go the names of the purchasers. In the Saturday drive-away delivery those who ac quired Hudson coaches were: Claude Starr. 206 Concord building: James L. Conlev, 1108 Wilcox building; William Smith, 701 East Nineteenth street, and Mrs. Lulu Ordway, Linn ton, Or. At this time F. T. McMul lan of Eugene, Or., claimed his new - Essex coach. In Tuesday's deliveries those who claimed Hudson sedans were: F. W. Leadbetter, 295 Park avenue; Dr. L. O. Roberts. 146: Killinicsworth ave nue; Charles J. McPherson, 1031 Qulmby street, and Miss G. Eck strom, Astoria, Or. In this delivery Mrs. Harry E. Coleman, 865 Overton street, took a Hudson coupe. my , ,. - i' I W " 1 Y- -i c J I i , - a , ) i rs?. Xyt x - - .J ' I liali'riitfKilN BEJAUTIFUL, SECTION OK ROAD BP NORTH BANK OF COLUMBIA M PER, ROIXDING "WIND MOUNTAIST, EAST OF STEVENSON. Motorists wishing to go eastward over the North Bank road will fini that highway open now all the way to White Salmon. During the sum tner the road eastward from Cooks and between that point and Underwaod was closed bf construction work, making it impossible to reach White salmon witnout crossing the river to the Oregon side. This work, which consisted of widening the famous Cooks grade up the Little White Salmon river canyon, was recently completea. however, and the hlshway is again open. The view shows one of the many scenic points along the Nonn Bank road, this particular one being at Wind mountain, where the highway clings closely to the riVer bank in the effort of getting around th giant bowlder formation at that point, which is quite similar to the Wind mountain formation on the Oregon side directly across the river. BODIES DO NOT CHANGE NEW TYPE NOT DEMANDED BY PUBLIC YET. Nearly Every Model Is Descend- of Carriage Body in ant Vogue for Centuries. BEACH DRIVE RECOMMENDED Route That Avoids Sand in Lane County Pointed Out. EUGENE. Or., Oct 7. (Special.) Possibilities of eliminating; the six miles of difficult sandy road leading; north from Florence in Lane county by using the beach in summer time are seen by J. W. Mc Arthur, county bridge superinten dent, who has just returned from a trip to that part of the county to look after bridge work. The sev eral miles of sand which have spoiled the summer drive up the coast from Florence may be avoided by driving first to the beach and then proceeding north, says Mr. Mc Arthur. After the rains start In the fall the old road is generally in good condition. The people of Florence have built a road from the town to the beach and Mr. McArthur said he traveled over it with ease to the water's edge, then up the beach for a number of miles to a point where the main road is only a quarter of a mile from the ocean. He said that by planking the distance between the beach and the old road at this point a fine driveway could be developed. The bridge superintendent said he found the eoast highway along Heceta cape In good condition. This is a new piece of construction and will form a link in the Roosevelt highway. Improvements have been made on the road through the light house grounds at the cape, also at Ten Mile, where the fire service is making a number of changes in the road. CHEVROLET ADDS FACTORIES Fisher Body Corporation Will Use Part New Buildings. William S. Knudsen, vice-president of Chevrolet Motor company in charge of operations. has an nounced that work will be started at once on new buildings at Buffalo, N. Y., and Cincinnati, O. At Buffalo buildings will be erected at once with 400,000 square feet of space for the Chevrolet Motor Car company and 200,000 square feet for the Fisher Body corporation, both of which are subsidiaries of the Gen eral Motors corporation. At Norwood, a suburb of Cincin nati, a new building with a factory apace of 200.000 square feet for Chevrolet and 150,000 square feet for the " Fisher body-building corpora tion have been started. The two new Chevrolet plants will emplov 3200 men and the Fisher por tions of the factories 2100. DETROIT, Oct. 7. Of late much has been said and written of the need for standardized nomenclature in designating autbmoBile body styles. Manufacturers, it is claimed, have given aliases and nom de plumes to recognized body types long known by names of original christening. Anything on four wheels, with the possible exception of a perambulator or, a roller skate, needs to be seen to be reccrgnized. ts cognomen, as applied by motor car manufacturers, tails to convey any sort of an accurate mind-picture of the vehicle. This failing is especially noticeable in the write- your-own-tlcket nomenclature of closed cars. E. W. Goodwin, one of the best known automobile - body designers in the country, a pioneer of the Industry who has made a life-long study of his work' and at present consulting engineer of the body di vision of tHe Maxwell Motor corpo ration, points out that almost every motor car type known, today is a direct discendant of some carriage body in vogue for centuries. A few bodies entirely new in conception may have been introduced in recent years, but theBe variations have not proved of much practical value, and accordingly have failed to survive in popular favor. "Carriage bodies, as known be fore the day of the automobile, were the result of centuries of de velopment." Mr. Goodwin states. "Often these vehicles were of sim ple, sometimes of very elaborate de sign, depending upon the transpor tation requirements of the owner and his position in society. "It was perfectly natural, when the automobile was introduced, that the body types should follow Iden tically those of the horse-drawn vehicles. Soon it was found, how ever, that the automobile demanded a body of stronger, more durable construction, due to the great mile age made possible by the motor and the greater speed. The need for quantity production likewise influ enced changes in design and manu facturing methods. In less than 25 years the art of body building pro gressed in far greater measure than It had in several previous centuries. Appearance was bettered, construc tion improved, production methods greatly advanced, but the body a3 a type determined by passenger-carrying capacity, number of passenger compartments and the extent of side and overhead protection to passen gers has known no new develop ments. A brougham Is as truly a brougham today as was Lord Bro gham's famous carriage; a landau let is as certainly a landaulet as those vehicles which were origi nated in the city of Landau. Their names may have changed, but not their types. "Neither ha." there been any dev iation in the alms and purposes of coach builders throughout the years. Always development has been to ward greater utility and service, finer, more complete luxury and comfort without extravagance. Mo tor body builders have adhered to this thought. Every resource of en gineering and every facility of manufacture have been exercised to meet the public demand for sturdy, reliable vehicles of beauty and sim ple luxury. "It is possible that some morning we will awaken to behold some ba sically new body style but not until the requirements of motorists insist upon a fundamental change. In the meantime body builders may continue to christen their products according to their fancy, refine ments may be instituted, appoint ments may be made more complete but it remains a fact that bodies have not changed in type, nor has the public demand which inspired those types." Cover Rust Spots. To prevent rust and decay, a small can of quick-drying black enamel should be added, to the equipment of the car. Cover every spot as it becomes damaged. All rust should first be removed by sanding before applying the paint. -STOP RUN IS L WILLYS-KNIGHT COMPLETES 5200 3IILES. LAKE ROAD UNDER WAY CASTLE LAKE TO BE ACCESS IBLE TO TOURISTS. Resort May Be Reached Within Hour From Sisson, Cal.; Camp . Site Is to Be Laid put. SISSON. Cal.. Oct. 7. Castle lake is being made accessible to the tour ist by the Siskiyou board of super visors and the Slssion chamber of commerce. A new road is now under con struction and shortly automobile parties may go to the lake shore from Sisson within an hour. On July 4 this year Miss Mary Brittan gave to the government this beautiful laake and 300 acres as a memorial to her brother, the late John Brittan of San Francisco. The property now is under the super vision of the Shasta national forest. Forest trails are being built on this property. A ten-foot trail around the edge of the lake is being built which will allow fishermen to fish without hin drance. A government landscape gardener will lay out a camp site and the government will spend some money in improving the camp. The local chamber of commerce also will cpend some money in making it attractive to the tourists. In years gone by many people have visited the lake on horseback, and it has been only the past two years that automobiles have been able to make the climb. Two years ago the people of Sisson raised a large sum o money to build a road so a moving picture company could take the picture, "The Barbarian," at the lake. The lake is about 5000 feet alti tude, and is one of the best fishing places in northern California. The local people have planted thousands of trout fry there in the past sev eral years, and there will be a large number put in the lake this year. The lake is about one mile long and three-quarters of a mile wide, and is bordered by Castle Crags on the south. In the winter it is en tirely frozen over. Car's ..Endurance and Economy Proved by Test in Moun tainous Country. BOSTON, Oct. 7. Completing within ten days' time what is gen erally a season's run for the average motorist, a Willys-Knight touring car has just concluded a 5200-mile non-stop, endurance-economy run of that distance without a repair of any character and without even a puncture. This test, made in the rugged mountainous country of northern New Hampshire by the Boston branch of the Willys-Overland com pany as a demonstration of the car's endurance and economy, is attested to by representatives of the various Boston newspapers and osher persons who were passengers at various stages during the trip. No less than 50 different passen gers rode In the car during the test, 1 and as many as 20 different drivers were at the wheel. While the passengers slept during the night stops, the motor purred steadily on In front of the hotel where they were stopping, one of the drivers and an official observer staying with the car to attest to this fact. The car never missed a single ex plosion in the 5200 miles and at the end of the run climbed Mount Washington, New Hampshire, to the extreme top, S300 feet above sea level, one of the steepest hills in that section, covering the eight mile ascent in 42 minutes. The road is a private road if it can be termed a road at all. Photographs of the trip bear testimony of the condition of some of the roads traversed. In many places the grade was 16 feet to the 100 and traction poor, automobiling, the Pennsylvania rail road, which in the year ending May 31 carried 152,000,000 passengers on 1.40-0,000 passenger trains over 11, 000 miles of roads without a pas senger being killed by a train ac- cident, has promulgated rules for auto drivers at railroad crossings. These rules briefly are: When approaching the railroad and before crossing the tracks: 1. Slow down. 2. Shift into lower gear to pr vent stalling on the tracks. 3. Look in both directions. 4. Listen. G. Do not try to beat a train over a crossing-; stop if tram is approach ing. 6. After a train has passed, make sure that no others are approaching in either direction. 7. Bp doubjy careful at night and on strange roads. The Pennsylvania urges all per sons who drive automobiles to co operate in the national careful crossing campaign by a etrict ad herence to these rules. ASSEMBLING TO EXPAND THREE PLANTS TO PUT CHEVROLET BODIES. UP 13,000 Persons Will Be Em ployed In Meeting Demand for Closed Cars. DETROIT, Mich., Oct. 7. Fred J. Fisher, president of the Fisher Body corporation of this city, today announces an expansion programme involving assembly plants at six points in the United States, aggre gating more than one and a half million square feet of additional floor space, which will be devoted exclusively to the manufacture of closed bodies for Chevrolet. The corporation, through a newly organized subsidiary, the Fisher Body St. Louis company, has taken ! r-y th. larva nnra1 AT ntnr. With this car, Vcize Brothers have literally created a new type of sedan. They have combined open car ruggedneaa closed car protection and smartness. They have demonstrated, once for all, that a sedan can be as practical and almost a inexpensive as an open touring car. The body is built of hand-welded steel because steel is sturdy, and will take a permanent, oven-baked finish, eliminating forever the cost of repainting. The seats are upholstered in attractive, genuine Spanish blue leather, because leather will wash and wear. To further enlarge the car's usefulness, the rear seat, back and side cushions, seat frame and foot rest are quickly removable, giving sixty-four cubic feet of flat loading space in the rear compartment- The manifold uses made possible by this unique feature are readily imagined. The top and rear quarters are of non-rumble, fabric construction, conforming with the present attractive vogue. From cord tires to curtain cords, the fittings, inside and out, are distinctive and complete. In fact, every detail of the car emphasizes its strik ing adaptability to business as well as social use. The price la I140J 00 delivered. Braley, Graham & Child, Inc. F.ITt at BarmaM. Pkoaa Brain; 3JM1. Piji3r Much of .the route lay through over the large General Motors city traffic In Boston at low speed, then over tortuous mountain roads and various altitudes. Yet despite all the hardships among which were some very heavy rains, the motor required , no mechanical attention whatsoever. Gasoline consumption for the trip averaged Zl miles' and a fraction to the gallon, 500 miles to the quart of oil. At the conclusion of the long journey the car required no atten tion whatsoever, excepting that the body bolts were tightened and the mud washed from its polished sur face, it is declared. When cleaned the car did not show a mas or a scratch at any place. There was not a single cut in any of the tires. Even during the stops for meals, the engine was kept running. It Is estimated that during the time that the motor was running while the car was stopped, it ran an equal distance to that actually traversed during the ten days, which Is equiv alent to the average yearly driving radius of most motorists 10,000 miles. SAFETY RULES ARE GIVEN Pennsylvania Road, Witb Splen did Record, Advises Drivers. Joining the nation-wide safety campaign to reduce the hazards of Buick plant In St. Louis, which will be devoted exclusively to the man' ufacture of closed bodies for Chevrolet. This announcement follows close ly upon the acquisition, of the O. J. Beaudette company at Pontlac, Mich., which will be devoted ex clusively to the production of open bodies for the Chevrolet. Aa the greater part of the Cleve land plant Is devoted to Chevrolet production, this will make a total of three plants with a Joint floor area of ever 3,000,000 square feet. t In addition to these tbiee manu facturing plants, six new plants are In process of construction, for the sole purpose of assembling, painting and trimming bodies for the superior Chevrolet models. - These assembly plnt will be operated In part by the Fisher Body Ohio company of Cleveland, O., and In part by the Fisher Body St. Louis company of St. Louis. Mc. The ss- sembly plants to be located at Flint. Mich.; Buffalo, N. Y- and Cincinnati. O., are to be under the supervision and operation of Fisher Body Ohio company and those at Oakland, Cal., and Janesvllle, Wis., together with the plant at St. Louis, will be perated as the r isher Body fat. Louis company. In an Interview Mr. Fisher stated: "The tremendous growth In the de mand for closed cars has compelled us to open plant adjoining the vari ous Chevrolet assembly plants In or der to give the Chevrolet much bet- er service and enable us to turn our finished product over to them in perfect condition and at the same ime avail ourselves of all of the manufacturing economies that re- suit from such plan of operation. "These new plants will employ upwards of 15,000 people and will unquestionably tend to improve the Industrial conditions of the various centers. To indicate what this tre mendous growth and demand for closed cars has been, T m'ght state that with the completion of these additional plants by January 1 we 111 be able to meet the demand of upward of 1000 Chevrolet closed bodies per day." , Rport accidents promptly. DAVS DELIVERIES OF CLOSED CARS MADE BY G L BOSS AUTOMOBILE COMPANY, -Hr "yy$ J f - " i ?" 4 an . FOES XTCDSOX CESAXS A5Xt A OEB CI.atMKn BT BUXEBfl LAST TIES DAI, lubricant You can fill yonr Alemite Compres sor in a jiffy if yon use Alemite Lubri cant because it comes in auto-load-. ingcontiiners. Itis pure solidified oil. Buy a can today! ALEMITE LU3RICATCR CO. lOtfc and Oak at Bnrnstde GOOD BUYS 2099 1918 Maxwell tourin? $150 2098 1919 Maxwell touringf $190 2095 1919 Chandler touring; $550 1994 1918 Winton touring;.. $383 20801921 Maxwell touring $473 1998 1914 Franklin touring $275 2084 Samson truck $163 2074 Model 85 Overland 4. .$145 1940 1921 Chalmers eport.. $925 17851919 ChevrTt, 5-pa. $223 1956 1918 Chalmers 6-pass. $275 19471920 Ford, 5-pass $323 1926 1920 Maxwell, 5-pasa. $323 2010-1918 Chev, OW top.. $273 1728 1919 Dodge, touring. .$300 1971 1920 Franklin, tour. $1150 2022 1918 Buick, touring. . .$423 17801918 Overland 6 tour. .$390 2048 1918 Overland, C. C...$285 2046-1912 Cadillac, touring $125 2105 1922 Ford, sedan $525 2066 1920 type Dodge, rds. $545 2059 1920 Ford, coupe ...,.$450 2062 1917 Oakland, tour. ..$275 Many Others to Choose From COVEY MOTOR CAR CO. 28-30 NORTH BROADWAY 21ST AT WASHINGTON BRoadway 6244 SPECIAL THIS BRAND NEW : tTi - - Premier Roadster Fully Equipped, Six Cord Tires, Mag netic Electric Gear Shift, Two Spot Lights, $249 Terms or Late Model Light Car Accepted in Trade i One 7 -Pass. Premier Demonstrator, especially equipped, $1000 less than new price. See these cars for genuine bar gains. PREMIER SALES CO. Ninth and Couch Sts. Open Sunday. Bdwy. 0564 IS"' MOTOR TRUCKS direct racroRT sales aid iiancs INTERNATIONAL HARVESTER CO. COR5ER BCLMOJfT AJVD KAIT WATtl T&XsPTtt. tst-m Auto Accessories, Equipment and Parts. 64"66roadway distributors tor f 'tRCLlDECCMPOUNgjM TiR5 Across From the Artisans' Building and One Door North ,