THE SUNDAY OREGONIAN, PORTLAND, JULY 30, 1933 7
DLDS FACTORY FAR
BEHIND Eff QRDERS
INTERNATIONAL MOTOR TRUCKS TO SPEED UP ACTIVITIES FOR TWO WELL-KNOWN
V PORTLAND BUSINESSS CONCERNS.
E1MI
TO GET FINE P.
Edw. Cohen Couldn't Have
Trainload He Requested.
'endleton-La Grande Jime
Will Be Shortened. ;
NEW 8 MODEL IS COMING
FASf PROGRESS IS MADE
Oldsniobile Distributor Says Busi
ness Conditions Are Good and
Strike Not Bothering Much..
Last Stretch of Old Oregon Trail
May Be Completed by End
of This Season.
4
;- - ' : . - - '
Times have changed in the auto
mobile industry. A year ago when
a distributor ventured near a fac
tory it was about as much as his
life was worth to get away without
loading himself up with automobiles
that he didn't want and couldn't use.
It's different now. The dealers want
more cars than the manufacturers
can supply.'
Edward E. Cohen, manager, of the
Oldsmooue company 01 Oregon, went
to the Oldsmobile factory at Lansing,
Mich., a couple of weeks ago to ask
for a whole trainload of .Oldsmo
biles. That trainload was to con
tain about 65 carloads, and Ed spent
most of his time en route east fig
uring how many carloads he would
allot to this dealer and that one
through his territory and how many
carloads he would keep for his re
tail trade in Portland.
He returned last week without the
trainload. He didn't get even half
a trainload or a quarter of a train
load. He asked for 66 carloads and
he got ten carloads. The factory
said he was lucky to be awarded
that many, considering the demand,
at present for its output.
Shertage of Standnrd Make.
"The Olds Motor works is far be
hind in its orders and I believe every
other manufacturer of standard
makes is having the same experi
ence," said Mr. Cohen. "I pressed
the claim of our big Oregon terri
tory as hard as I dared in the effort
to get that trainload, but they just
laughed at me. Distributors were
at the factory from other parts of
the country on the same kind of er
rand, so I had no chance. The New
York distributor, is as far sold out
proportionately as we- are and it 's
that way all over the country. Guy
Peasley, general sales manager, lim
ited us all to about the percentage
of the cars we asked for.
"In the face of the big demand
for Oldsmobiles, it is interesting to
note that the factory actually has
made a J50 reduction in the price of
the popular fouf-cylinder model,
which has been oversold ever since
production started. On the new lit
tle eight a $100 reduction has been
made, but none on the larger eight
or the Economy truck.
"This new eight, which is a five
passenger model in place of last sea
son's four-passenger, is a splendid
job. It is finished in detail as thor
oughly as the super-sport. The fac
tory expects a big call for this
model, which will be one of its most
popular cars.
"Business conditions are favor
able, despite the coal strike and the
railroad shopmen's strike. To tell
the truth I did not notice any bad
effects from either strike, though
come trains have been canceled on
various railroads.
Olds Factory Has Coal Supply.
But the coal shortage will not af
fect the Olds factory, for it has a
young mountain of coal piled in its
yards, erougn of it to last a year or
two years.
"Of course if the rail strike con
tinues there will be more and more
freight embargoes and that even
tually will hit automobile shipments,
Just at present, however, there are
so many empty freight cars in the
Detroit territory that belong to the
west and may be used only on west
bound freight that there has been
no difficulty making shipments."
Mr. Cohen says the prospects are
lor wonderful crops.
"On none of my trips east,"' he
declared, "have I seen at this time
of year crop conditions look so good.
I went east on the Great Northern.
Through Montana, North Dakota,
Minnesota, lowa and Illinois, crops
looked fine. In fact, in North Da
kota they say they will have the
best crop in five years.
"I returned via Union Pacific and
the crop prospects were just as good
in Nebraska, Wyoming, Idaho and
eastern Oregon as along the north
ern route.
! "Business has been steadily im
proving for the last year and my
own opinion is that with crop pros
pects so good all over the country,
and with the harvest at prices now
prevailing, we are certain to have a
prosperous year, indeed."
PRODUCTION TO BE PUSHED
New Associated Motor Industries
Will Continue Old Lines.
" Full capacity production of the
Rational, Jackson and Dixie Flier
automoDiies, now manufactured by
the companies merged in Associated
Motor Industries, has been defin
Itely decided on. The merger also
will push to capacity production of
the National, Jackson fdur-wheel
drive. Old Hickory and Traffic
trucks.
The first meeting of the board of
directors of Associated Motor Indus
tries adopted the policy of continu
ing the manufacture of ,its present
cars and trucks. It is announced
that the entire effort of the corpora
tion will be devoted at this time to
full production of these cars, and
to giving them the utmost in. in
creased service and distribution fa
cilities. -
-Operation in- all the plants will be
on full capacity and will be pushed
as rapidly as possible to a two-shift
basis, it was announced after the
board meeting by Chairman Will I
Ohmer.
L. r.:,,..n J
; I lw-4Y-''i --: -I
Equipment purchased recently from the Portland branch of the International Harvester company, Interna
tional track distributors here. The photos themselves tell the story. A one-ton track goes to the East
Side Transfer A Storage company for delivery duty, while a one and one-half-toa truck will do duty
hauling sash, millvrork, etc., for the Enterprise Planing Mill company. n
FLINT IS BEST AUTO
LIGHT SIX, CAR TO BE PUT
OUT BY W. C-pURANT.
to
Automobile Builder Elected
Position of President of
i - i
Locomobile Company.
NEW TORK, July 29. Reports to
the effect that Durant interests had
become identified with, the reorgani
zation plans of the Locomobile com
pany of America were confirmed to
day when it was announced that
W. C. Durant had assumed the presi
dency of the Locomobile company.
In connection with the announce
ment, Mr. Durant issued a- state
ment in which he said: "I regard
the Locomobile one of the most
wonderful accomplishments of pres
ent progressive age now built. I
esteem it honor to have the future
of the Locomobile entrusted to me,
and I am pleased to accept the re
Definite plans regarding the fu
ture were not made public, but Mr.
Durant emphasized the fact that the
identity of the Locomobile as a
high-class motor tar product would
not be disturbed. TheLocomobile
will continue to. be built at Bridge
port, Conn., and at no other place,
and . in quantities commensurate
with its price and class. One of
the older members of the Locomo
bile forces expressed elation - over
the fact that Durant interests had
assumed control of the company.
Mr. Durant, said he was in thorough
sympathy with the aims and pur
poses of the ortginal company, and
it would be his policy not only tp
seek to retain the present position
which the Locomobile holds, but to
entrench it in that position.
The addition of a popular-priced
six-cylinder motor car to the line of
the Durant enterprises ws an
nounced today by Mr. Durant,' pres
ident of the DuranMotors, Inc. -
The new car, to be known as- the
"Flint," will be ready for public in-
spection about September 16,- and
for delivery January 1, 1923. The
price has been established at (1180.
The manufacturing company the
Flint Motor "company will have
capitalization of $5,000,000. Appli
cation for its charter was filed at
Lansing, Mich,, today.
The "Flint" is named for the city
of Flint, Mich, where the main
manufacturing . plant will be lo
cated. Thus is (fulfilled a promise
made by Mr. Durant at the uicep
tion of Durant Motors, Inc., ayear
and a half ago, when he announced
that one of his manufacturing plants
would be located In Flint, his former
home. The promise was made
response to an appeal contained in
a petition signed Dy tnousanas oi
Mr. Durant's former' townspeople.
For convenience in supplying the
eastern market the "Flint" will also
be manufactured at Long Island
City, N. Y., in tHe plant about to be
vacated by Durant Motor company
of New York, Inc. The latest Du
rant product' is a refinement of. the
so-called "Chrysler" car, which was
acquired in the purchase of the
Elizabeth.JN. J., plant of the Willys
corporation. As re-designed; the car
will be somewhat larger than the
original "Chrysler" model, but will
retain the seven-bearing crankshaft
and othen special features for which
this car is noted.
The High Cost of Ownership.
THE PESSIMIST.
Cars on each side of you, jaywalkers
sassing you, .
Rules to the right of you, cop on
the left;
Wife telling what to do, horns honk-
- ing wildly, too.
Is it a wonder of brains you're
bereft?
Yours not to answer back, yours
just to get the sack; 1
You buy the gasoline, pay all the
lines.
Don't mind the wear and tear, yours
but to drive and swear;
If you remonstrate they'll take it
for whines.
You're not supposed to be fond of
the scenery,
Your nose to steering wheel grind
stone must stay;
Wife flirts at right of you, friends
spoon in sight of you
You play a lone, losing game all the
way. - - r
, THE, OPTIMIST.
Sing a song o" cylinders, pocket full
of well
What the pockets hold these days
will never do to tell, v
But when the road is open and the
- ' birds begin to sing,
Know ye any fitter sport or finer
. for a king
Than sitting at the steering wheel,
some one by your side,
Along the shining boulevards at
thirty per to glide?
Lunch, box In the tonneau, spring
time in your heart; ' -Cupid
for the 'sped cop zip, there
gores a dart.
Mustard in the meadows, sunshine
in the sky
AU the world's golden road, shift
yoiir gears for "high!"
L. H. MARTIN.
OREQON IS VISITED DURING
SUMMER VACATION.
Son
MOHAWK ROAD SURVEY ON
TjflnA rnnntr TAnlrinv FimiuddiI te
Next Year's Programme.
EUGENE. Or., July 29. (Special.)
A survey of the Mohawk high-
way between Hayden bridge and
Donna is being made by a crew of
engineers from the county sur
veyor's office. This i3 one of- the
- bond highway projects to be put
.; through next year and it is the de-
- sire of the county court and the
road department to make the sur
? vey and obtain data so that con
; tracts may. be let early next spring.
- Other projects to be covered by
; bond money will be surveyed this
i summer and fall, said members of
the county court, thus enabling the
; court to get a much better start on
. nignway construction than was
" made this year.
Surveys on all projects that are
V planned for 1923 will be made and
f everything will be made ready to
; advertise for bids as soon as win-
ter weather is over and ..the roads
can b worked.
Here's When to Blow Your Horn.
When backing the car.
Just before reaching the top of a
hill- . . .
Before "taking, dangerous curves
m the poaa. ,
Before 'crossing a road and before-
coming to a crossroad. . '
When desiring to pass nnother car
going" in the same direction. . '
Between 1,100,0.00,000 and 1,200,
000,000 gallons of gasoline are an
nually used for motor truck opera
tion -throughout the United States.
of Willys-Overland Official
. and Pals on Long Trip With
..Willys-Knight 'Car.'
"Here, my 'lads, take this auto
mobile and spend the summer tour
ing the country. You will then be
able to return to college in the fall
in splendid shape to tackle your
college work." -
Many college youth, as he has
done up his roll of bedding prepara
tory to hiking nut to the harvest
field for the summer, no doubt has
dreamed of some such words being
spoken in his ear by a kind parent.
To A. C. Barbur Jr. of Toledo, Ohio,
however, it was no dream. Maybe
the "old man1' didn't say exactly
the above words. Young Barbur
didn't say what he did say, but the
fact remains that Barbur, junior,
with three college pals, is on a sum
mer jannt just like that pictured
above and was in Portland last
week, passing through to California.
Young Barbur has the advantage
of the average youth, as his father
is A. C. Barbur, general sales man
ager of the big Willys-Overland
company of Toledo, Ohio, manufac
turers of Overland and Willys
Knight automobiles. He and his pals
are making the trip in a Willys
Knight touring car..
In the party in addition to A. C.
Barbur Jr. are J. M. Pomeroy of
Cleveland, D. F. Bowey and J. D.
Hollowell of Chicago. All four young
men are students at the Univer
sity of Illinois and are fraternity
brothers.
The start was made from Toledo
immediately after the end of the
university session and the men
strucic out for the automobile tour
of the west, coming westward from
Chicago to Yellowstone park, where
they spent several days. From there
they drove to Spokane and thence to
Portland. After a couple of days
here, during which they visited
Frank C. Riggs and other officials
of the Willys-Overland Pacific com
pany branch in Portland,' they re
sumed their trip, heading- south
ward. They will visit southern Ore
gon and California and then return
home via the southern route, arriv
ing back just in time to enter the
university for the fall term.
NEW HOME OF 0. V- BADLET, COMPANY OPENED.
Structure at 440 East Morrison street Jnst completed and taken over by
tractor dixtribating firm.
O. "V. Badley company, exclusive tractor and implement dealers, recently
moved into its new home at 440 East Morrison street, in a building
specially designed-and constructed to house the firm. The structure
covers 6000 feet, of floor space, with offices, .parts room, show room,
machine shop and. storage quarters. Tile building is said to be the largest
in the northwest devoted exclusively to tractors and tractor accessory
equipment. The company Handles the Cletrac, Oldsmar and Sprywheel
tractors, and has branches in Salem, As-toria, Corvallis, Clatskanie, Dallas
and; HoodVivesfj .
Wisconsin was the first and only
state in the Union (1875) to offer a
prize for the development of a
motor vehicle or tractor.
LA GRANDE, July iS-Penaie-ton,
which has always been considered
inccessible by road from La Grande
about six months of the year, will
soon be almost as close in highway
traveling time as is Baker, V
The Blue mountains will soon be
mastered with a complete state
highway and the steep grade of for
mer years will soon be a thing of
the past. The last stretch of the
old Oregon trail is now being con
structed and a finished highway
may be the result by the end ot
this season.
Since the building of the Cabbage
hill section of the trail and the im
provement of the highway from La
Grande to the Idaho line, just now
being completed, the 15-mile stretch
between Deadman's pass and Ka
me la, the crest of the Blue moun
tains, has been the blockade which
has broken a line of open highway
from the east line of Oregon to the
a.
When the highway is completed It
will mean the creation of an all-
year tourist business such as never
has been anticipated. Since auto
mobile traffic became of such Im
portance people have flooded the
Union County Ad club with inquiries
in the spring and fall to determine
whether or not the- road over the
Blue mountains was open. It was
the one block in the east and west
bound traffic which, eliminated, will
mean a- tremendous traffio through
this section.'-
Traffic may not start this winter
over the highway, but when the
highway department accepts the
finished road and the new grade is
heralded over the entire northwest
the traffic will start. All year tour
ists will pass over the mountain be
t'rtfeen La Grande and Pendleton,
traveling salesmen will make this
territory In automobiles, neyer be
fore possible, more business by
truck and car will be done with
Pendleton and La Grande, Inter
mediate towns like Meacham and
Kamela will have a good highway
as an outlet.
R. H. Baldock, state highway di
vision engineer, has deolared that
it is' entirely possible, to keep the
new highway open throughout the
year. The question is whether or
not traffio will justify the expense.
Work has now started on this last
stretch, it is reported from Pendle
ton. Carlson & Nyberg, who have
the contract to grade and surface
have sublet all the grading works
and each subcontractor will have
only about two miles to grade. The
15 miles Is split up between seven
of these subcontractors and. a month
of fast work will grade the total
stretch.
One rock crusher will be on the
ground In a few days and will be
set up immediately. Another will
come later. , As soon as there is a
grade to surface the first rook
crusher, which will be set up at the
high point on the road, will start
grinding rok. If there are no acci
dents or unforeseen circumstances
arising, the entire 15 miles will be
completed this fall, so that it will
have a chance to set with plenty of
moisture.
An incentive to finish the . sur
facing this year is given to the con
tractors in the form of a prize for
the 1922 work of $9000 additional
over the 1923 price.
GIANT. TREES THREATENED
California Auto Association Takes
' Steps to Protect Redwoods.
-SAN FRANCISCO, July 29. The
board of directors of the California
State Automobile- association have
taken the initial' step towards pro
viding protection for the big red
wood trees of northern California.
Reports have reached the associa
tion that such big trees as "Gen
eral Grant" and "General Sherman"
were being damaged by motor tour
ists who visit these attractions -hi
increased numbers each year. -The
directors of the association
have ordered its engineering depart
ment to obtain an estimate of cost
of erecting fences to insure proper
protection of these trees. These red
woods, now many thousands of years
old, are still growing, but motor
tourists, according to reports re
ceived by the association, are visit
ing these attractions in such large
numbers that continued growth is
being retarded. Upon receipt of the
estimate cost at its next meeting the
board will take the action of pro
tection up with the federal auwiori-
vhodeal
in futures
-
One of the best-equipped and best-known petro
leum research laboratories in the world is located at
the Richmond Refinery of the Standard Oil Com
pany (California). Many of the discoveries, inven
tions, and technical improvements now utilized in
the manufacture of Zerolene arid other lubricants
produced by th'is Company, grew out of the funda
mental research on which the chemists employed
in this laboratory constantly engaged.
These men are working not for today alone, nor
for tomorrow, but for the distant future. Their objec
tive is progressive improvement in the utilization
of our petroleum resources, and their efforts, white
serving to maintain the leadership of this Company
in its field, are of incalculable service to the consum
ers of petroleum products and the general public.
When you use Zerolene, you get the best lubri
cation that science has devised for the modern auto-'
mobile motor.
STANDARD OIL COMPANY?
IColtfbrntai
ore powspeed
essiniMiiaiiawear
thru Comet lubrication
ties and endeavor to bring about the
erection of suitable fences and the
placing thereon of appropriate tab
lets descriptive of the trees.
fTLrri I LW I CO
I HuptnobUe 1 f '
. m V The Hupmobile induces .
, y' a deep satisfaction which
sTf speaks strongly for the
Li I ; absence of constant petty J
V adjustntents. " j
. "Mauley" Auto Co. J
f . Eleventh ' and Oak at Burnside A
HlojipinniotoMe
liJJiljJjlLtoliiH
Ik v!
1,1 i.ulu JJh ELsf
Standard
Guarantee
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Fabricc .
$v6.90
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Sfze
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MALCOM
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tat is
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August ;
jirst
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Auto distributors for - Across From
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