THE SUNDAY OREGONIAN, PORTLAND, MARCH 5, 1022 - . for his "Orphans of the Storm" after the produteion had its premier in New York, has created a stir in pro fessional circles. Usually after a pro ducer has once launched a pictifre AUTHORITY FOR SAKE OF ACCOMPLISHMENT, NOT POWER, IS VIEWPOINT OF MARY GARDEN General Director of Chicago Civic Opera Company Declares She- Is Against Individual Stars, but That American Patrons Insist on Continuing System; Work, of .Discovering and Training Talent Fascinating. there is no taking it back to amend. The ordinary picture must go on with its faults or its omissions. Griffith, who controls his own product, all the way from plot to public, by his initia tive in retaking several scenes, has added - telling power . to the story, which now being sent to all the large cities for exhibition. Since Charles Ray has affiliated himself with United Artists corpora tion, much interest is expressed in his first picture for distribution through the new channel. He will not begin on the produteion before May, and it will be one of greater magnitude than any he has made heretofore. It will follow several which he has finished under an old contract. Newspaper Inserts Costly Branch of Film Studio. Expert Editors Are Employed to Prepare TIHb Feature. . l 3 ft I" tft - Wlii Vvs Ju& t, V---v' i 4 Y ' ? ' " ' 4; Y Y " Yii! :': ! : v; Y '. . Y ', Y;f v V Y'. AiF-Vilii iiBtill .. ' f . . .' wsbow:vm . ! - I C I i ? 1 - . ' ! . )k ' ? i - ' 1 : : DID you ever stop to t-Wirnk who writes th newspapers ' yyu see 'reproduced in motion- pictures? There is scarcely a. film released In wMch journalistic "inserts" of one eont or anotner do not . make their .ppara.nce. Perhaps the heroin first learns of the hero"s- false arrt through an excerpt flashed on the screen or the character of a certain role Js "ptanited" by a. magazine lay out of the "prominent clubma.n" In charaoteri-atio poses. At any rate the modem motion, pic ture etuddo fi'iwia It desira-ble to re tain in its ta.ff of film editors sev eral exnewspa-per edVitioirs particu larly qualified to duplicate style of newspaper "make up." The Paramount west coast studio. for Instance, has for thira type, of work Frank X. F.innegan, formerly of the Chicago News; .Alfred Hustwick, Winnipeg Telegram and Victoria Times; Lee Daugherty, Baltimore American; Brown Holmes, and sev eral others. Besides this the studio printing de partment carries a large and expen sive supply of type, by which any make-up can be"- duplicated, either I American or foreign. Instances galore will be recalled of-the use of newspaper inserts. There was a four-column newspaper "lay out" of racing cars at 'the start of a dash in "Too Much Speed'' a picture where through a trick the cars were made to eeem actually in motion on the page of the paper. In Across the Continent. an other automobile picture, with Wal lace Reid, a page "ad" is seen In a nationally known magazine; an ad designed and set up right in the studio. Placing the star as a person j of f uturiist "fads" was a two-ipage magazine layout In Miiss. Hobbs. And so it. goes. Newspaper or magazine 'Inserts" vary from three I to 50 in tihe average motion, picture And so the vigilant producers have experienced journalists right on hand to write them. Talmadge Pictures Are to Be Calif ornia-Made. BT HERMANN HOEXTEH. MARY GARDEN, the super woman of Hunecker's "Bed ouins," impresario of the Chi cago Opera company and the greatest power and a hit of prophecy to her utterances. , "You ask. me to tell you something of my brief managerial experience. Really" at this moment Miss Garden Los Angeles Declared to He Best Place for Movies. of singing actresses, wishes to be re- became the dreamy Melissande membered in history a9 the creative and interpretative artist, first and last; an artist who has constantly sought to realize the glorious dreams and inventions of the modern French, German and Italian poets and Com posers, particularly through those masterpieces which present a new problem, a new complex, a new phase of the eternal feminine. To those so fortunate as to be per mitted to interview Miss Garden, who have at some time seen her as Melis sande, Flora, Carmen, Thais, Louise, Monna Vanna, Jongieur, and even Salome, there is a constant reminder of now one, now another of these feminine types in the dramatic in flections of Miss Garden's voice, the wonderful play of her sensitive hands, the fascinating expression of her eyes and the compelling charm of her at tractive personality. Her mind keen, alert, swift throws her speech irts hi eft that i fnirlv hlihhloa along, vital, exhilarating, lending! really, I would rather not talk about it. What I mean is that there is so little that I can say. It is fas ciating work when I consider the op portunities the position brings with it for discovering new talent and pre paring this for the public. Nothing gives me quite as much pleasure as that thought of the future for which I, as director, am planning and build ing now. These two phases of my managerial activities, combined . with the co-operation of the board of di rectors of the reorganized Chicago Opera company, are sum and sub stances of all that I can tell you. "The new boaTd of directors who created the Chicago Civic Opera com pany"' 'Miss Garden spoke seriously now "have elected' me general di rector of the company for another season. With this backing, an ele ment so vital to success, I feel that I could put into my work the same high purposes and ideals which I have always endeavored to demonstrate in my work as an artist, planning not for just this season and the next, but for a permanent and brilliant future j "Furthermore," Miss Garden went' on to say, "I might as well be per fectly frank and admit that I have always accomplished what I have set out to do, and I have always kept my faith with the. public. The mere idea of power has no appeal to me at all; it is only when I realize what I can l'iAmtslick " f nafm o nan t- volim in t Vid I r,r t,,i tt, t Thanksgiving time last year some tion of director entertains the least' doubt was expressed that they would w HEN Norma and Constance Tal- fascination -for me. . I would, if 1 could, as one of my 'Official acts, dp away with the pernicious star system, because to my -mind the minor roles Are iust as important as the major ones. "But the American public will have its favorites, and I suppose it wiil continue to do so as long as people will naturally show preferences. Be cause there is no remedy for this and a great many other things pne meets with in the course of an operatic ex perience like mine, I return to my first premises building for the fu ture. "I (Miss Garden spoke dramatic ally) have very definite ideas in this direction; I see far ahead. It remains to be seen if the public is as vitally interested in the future of American permanently remain in Los Angeles. But all suoh rumors were dissipated week when Joseph M. Sohenck announced definitely that his future pictures would be filmed in" Los An geles, no matter what inducements might be offered him elsewhere. The way the erection of the giant sets for "The Duchess of Langeais,' Norma Talmadge's latest picture, wa carried through, and the mechanical precision with which 45 wardrobe women, more than 1000 actors, a half dozen cameramen, 35 electricians, 25 hairdressers and the gang of carpen ters, plasterers, painters and property men went about their work absolute ly convinced me that ,Los Angeles is the ideal place to make motion pic tures. , I am absolutely certain that mo- Jfy Zona Gale TttiKoriSiUs and tieieu b NOTE: Knowles and the Picture Players have a splendid score for this feature. opera as I am. As far as Chicago is Mon pictures can be made more oheap- concerned, I have no hesitancy in af firming that the new organization will bs firmly established and that the sponsors will see to it that it be comes a permanent institution." America's Lead in Screen World Is Problem. Art Director Sassresta Sytem to Perfect Production. S AN effective step toward American-made pictures that Bill surpJIs any other country's screen product and will re-establish our own producers as world leaders," said Wilfred Buckland, art director, at the Richard Walton Tully Holly wood studios, "the functions of the art director should be enlarged to in clude some of those of the director proper." Mr. Buckland. who was one of the first art directors to be ap pointed when that studio office was originated some years ago, suggests the title of art co-director, as con veying the larger functions he advo cates. . ' "The chief hindrance to effective work on the part of the art director,' said Mr. Buckland, who is busy upon "The Masnuerader." which" is to be released through. Associated First National, with Guy Bates Post as the star, "lies in a condition which is forced upon him, and for which he is not at all responsible. Studio neces sities compel him :to supervise the art work on a number of productions at one time (in one year Mr. Buck land supervised 54 pictures). As a consequence the art director becomes an architect or perhaps merely a scenic artist, instead of the illus trator of the dramatic story. As art co-director he would be in a position to give his fullest value to the film. He should have to work on only one picture at a time and should be able to spend ample time"on the set while the actual 'shooting Is taking place. "More can be done with lighting effects than with any one other me dium of picturizing, and for this work the art co-director must be on the spot, to which the dramatic di rector and the players under him. Hb must follow the picture through from the very inception of. its visuali zation, leaving nothing- to chance. "Much of the task of the art co director lies, of course, in the . ad vance preparations before the actual fiimlng. An accurate foreknowledge of th lines of shooting will enable him to get the greatest effect out of each scene, instead of forcing him merely 'to build the particular set and then to leave it to the dramatic director and the camera man to study out the best angles. He should not leave a production until it is cut and i. H n if u final fnrm. ThA art fo- director, in short, should be with the production from the moment the scenario is being prepared until the iim is all ready for distribution. "His object is to strengthen the dramatic effect of the photoplay's story. This can be done only by pic turizing it In the most vivid fashion, paying personal attention to the three factors that .make up a picture from the art side composition, light ing and background. He must assist in the arrangement of the people in the set for this he must have his foreknowledge of the angles of the shooting and some dramatic experi ence of his own. Thus the director of the picture can concentrate on the dramatic aspects of the work, and get far better results. Experiments in lighting and backgrounds will often result in novel shots that will please and at the same time heighten still further the dramatic value of ly in Los Angeles than in New York or Florida. And I have had proof that they can be made better, too. I saveed many, many thousands of dollars by filming the big scenes of The Duchess of Langcaiis in Los An- the photoplay by forcing the atten- geles, an dthat's an argument which tion of the audience on the high has a strong- appeal to a producer lights of the story itself. when the respective merits of New To sum it all up, the art director York and Los Angeles as producing has suffered, like the actor and the centers are compared." dramatic director, from the evils of A statement made by Mr. Schenck overproduction. Let him handle one to Captain John D. Fredericks, preei- picture at a time and give it all he dent of the Los Angeles Chamber of has. Then you will see American- Commerce, who visited the studifl, made pictures that will surpass' any other country s product and will re establish our own producers as world leaders." ' The enterprise of D. W. Griffith in filming additional and revised scenes STAR IS FEATURED AS "THE WORLD'S CHAMPION." emphasized the value of Los Angeles as a motion ploture center. I will make every one of my pic tures here in tbe future," the producer said . "I have been worrying about this picture for some time. I know I could never make it in New York, for there was nothing for me there with which to make this ballroom. T could not have secured the period furniture. There is not a stage in New York big enough to erect suoh a scene." Larry Trimble Goes to Northern Canada. Canines and Wolves Sought Use la Film. for LARRY TRIMBLE, the young pro ducer, who introduced Strong heart, the dog star, to New York at the Capitol theater recently in "The Silent Call," left Broadway this week for northern Canada in quest of more canines and a bunch of wolves which he will convey to California for use in a forthcoming screen production. Probably no man in the movies, not excepting Charlie Chaplin, himself, knows a dog's life more intimately than does Mr. Trimble, who, to use his own words, "lived day and night with Strongheart for a period of eight months, never leaving the dog out of his sight." Northern Ontario and the region where landed the famous navy balloon whose venture into the Cana dian wilderness thrilled the country some time ago, is the present objec tive of Mr. Trimble. There he is to pick up some 30 sled dogs which have already been pre-empted, including the team winners of the Hudson Bay sweepstakes. Awaiting him, too, on the northern ranges is a pack of 25 timber wolves collected for him since last autumn. The wolves will be transported to California in piano cars and in like cars will travel Trimble, his helper, camera man and the sled dogs. Arriving on the coast the animals, wild and otherwise, will immediately be taken up into the snow country of the high Sierras to await the coming of the company of actors that Mr. Trimble will select for his next pic ture in which Strongheart again will be starred. ' Allen Holubar spent last week shooting scenes for his latest produc tion. "The Soul Seeker," in which Dorothy Phillips is being starred. McCulley Aids in Fairbanks' New Production. Story Will Be I'uhllnhrd Serinlly In Popular Mnunlnr. ntinuitj; of Marshall Neilan's oduction, "Fools First," has The co next prod been finished. Shooting began this week. Meanwhile "Freckles" Barry is touring the east with "Penrod.' I ?A " - i " - - " l t v J& " 1 it " - V C ' 't - , s X ) ' ' :f -b fy " ' ?" ' " .1 i ? J, . y ' i , TY i J ! Popularity of Movies Is Re ported Increasing. Statistics Announced in Thomas 11. Ince Survey. WALLACE REID. Wallace Reid as, a prize fighter, and a champion prize fighter at that, is the startling role which America's matinee idol successfully carries out' in "The World's Champion," which is to be shown at the Liberty theater soon Wally, as the cast-off son of a rich English family, comes to America- lays 'em low in various battles, then wrests the belt from the middleweie-ht champion, goes back to England and both honors and disgraces his family by his achievement. - , tor the championship battle, which is shown in the film, the famous Kid" McCoy, one-time middleweight champion of the world, was useH as Reid's opponent. Wallace, being no slonch with the gloves, nut un a hitrhlv realistic battle against the old ring master. POPULARITY of the motion pic tures is steadily on the increase in all parts of the country, accord ing to statistics developed by the Thomas H. Ince world-wide survey of the motion picture. People attend movie theaters today who never went before, regular pa trons go more often and the scope of picture exhibition is being broad ened to use in schools, clubs and at semi-private affairs, it is declared m the 782 answers received to this query sent ,newspaper and magazine editors. ' Of the total number of replies, 522 stated that the popularity of the films was on the increase, 152 thought it was on the wane and 108 declared either that it . was at a standstill or were otherwise non commital in their answers. The . survey established the fact that in many parts of the country, although financial depression had caused heavy losses in other lines of business and prohibited the produc tion of stage plays, the movies have continued to draw crowds and those who formerly sought their amuse ment in other directions, now attend the picture theaters where they are afforded entertainment at a mini mum cost. 7 Clarence L. Brown, who has been diecting Hope Hampton in her forth coming feature, "The Light in the Dark," is confined in his apartment in the Commodore hotel. New York city, with an attack of influenza, j Shooting of the final scenes has con tinued at the Paragon studio in Fort Lee, N. J., under the direction of "Jack" Hyland, assistant director, a number of big sets having been com pleted under his guidance. Miss Hampton's next starring vehicle will probably be "The Isle of Dead Ships." ' tif niliil' a, : ... Jt.. jj. f SINCE completing his new story, temporarily titled "The Further Adventures of Zorro," Johnston Mc Culley, who wrote "The Mark of Zorro" for Fairbanks, has been co operating with Doug's scenario de partment in the preparation of the star's new vehicle which has been given the working title of "The Spirit of Chivalry." The McCulley story, which fea tures the further adventures of the dashing character so strikingly pro trayed by Doug in "The Mark of Zorro," will be published serially by one of the popular magazines, after which Fairbanks plans to put it into celluloid as a sequel to the first Zorro film. By waiting until the story appears in print, Doug will be enabled to take full advantage of Die advertising thus obtained mid can also count on support from the reai ing public for the film vernlon. it will be nece.HHary to produce tl second Zorro featuro at a time wl the services of those players wl took part in the firot fiicture can I obtained. At prenent practically i of these are under contract wi other companies. No definite tin can be announced for the start production on the McCulley stoi but it if believed now that it w follow "The Virginian." which Doi plans to do this summer wh' weather comlltionn are favorable f piuture-tukliur in the country whi' Winter ul as the locale for I famous book. One of th. two dainty slipper I) lieved to have been worn by Jin .Marie Antoinette on the guillotine a pears in a practical motion plctu produced in the Chicago Kolhaek. studion. This slipper, and other pric less shoes, were borrowed from famous Boston col!etclon. The moth picture is for exhibition before scho children. It Is a "history" of foo wear, showing not only what curio shoes people wore during dlffere periods of history, but bIho nomethli of customs nd mode of living CECIL TEAGUE At the Wurhtzer And in con cert today at 1 :SO P. M PROGRAMME. T.lght Cavalry Ruppe Don't Leave Me, Mammy -santly Gems from "Red Mill".. Victor Herbert Memories of Aula Scot laud arr. by league I L tree tion o Jensen and yon HerDerg fyj?. II NOW ' fAMBf AND I, I TODAY wlflLI MONDAY "FLOWER 0. OF THE I iNUKlll iY-fjKlV'l 1 James Oliver Curwood's ' JTO vfii Jy "I I famous novel picturized A 'jFtvM. I in a mammoth production j U,V 'm I featuring- IC I """A g Henry B. Walthall B y UlX ' .:. ! 4?V n and Pauline Starke XslX . ' w comedy V 'w' yw:? I "DOWN AND OUT" 9 PATHE NEWS A itSfi4""'' , ' " I MUTT AND JEFF 1. 1 J jC? ' a Admission to This Special - "'A' $ ' f I Program: C..: , : a Sunday .... 5 jY . Yi-'. B Monday .... f V V VL indrpeadratly Owned a Indrprnilcatly Operafea I I OPENS AT TIE X CLOSES AT M I 9 O'CLOCK Off THJ OT I f't'I'(HK fA I IX THE- SJ.l Aifj? f FOLLOWING 1 1 ImQRXIXC Tmmf MOKXIXO "mmmM A Caapera L'sker Alnas ia Atlradaar aBGj i