THE SUNDAY OREGOXIAX, PORTLAND, FEBRUARY 12. 1922 DON'T FORGET US WHEN MOTORING, WRITES WHISKERS, MALTESE CAT. : STORAGE BATTERY A TOO, SAYS WHISKERS s ' 5,. .. ' . .. GOLN Handsome Maltese Forwards Much of Advance jf Civiliza Letter to Auto Editor. tion Due to Device. M R ROVER'S PLEA INDORSED CdAL BILLS ARE REDUCED ' CATSLIKEMOIOflll USED nmm " 'tk&t: .V J MVS. sj O TO cars, mi Trip to Vanvoutrr. B. C, and Tilt With Customs Officers Is Inscribed by Pet. roRTI.AXD. Feb. . (To the Auto mobile K'ittor.) I enjoyed Rover teller in last Sunday's renonlan very much. .My master read It to me. 1 am writing thin letter to let Rover and Kido and all the rest of their friands know that they have nothing on me when It comes to enjoying a irood automobile ride. I am not a dog:. bat a beautiful Maltese cat. (My mistress tells me I am beautiful, so I know It must be true.) I take real long automobile trips every summer I la my master's ear. I have been twice to Cannon Beach twice to Til lamook beaches and only last sum- i -V ', " -4 V t ' - , 1822 PLANS ARE DMIi sr I went as far as Vancouver. K. C I COMIXG YEAR "vTlI.1.1 BE ACTIVE lopping on my way to visit at uay Island. Tacoraa. with Tlge Reynolds and his family. Had a real good visit with too tiger, too. He Is really quite tame. I do not ride en the seat of the car. nor on the running; board, but like to be In ray own basket, which has nice wire window In 4L I prefer to -Jds this way because I am rather aei iuus. and also because I must have my nap both In the morning; and In the aXternoon then. too. If I should seo a bird, or a squirrel, or a dog I am aura I would spring right out of the car to chase It. and In this way I might loss my happy home, and I do not want to do that. I acre with Rover that every dog owner ahould buy a car. and I also thtnk svery owner of a tine cat like myself should have a car. too. aa It Is much kinder to take a pet cat along on a trip than It la to leave him home alone with a can of salmon and ran opener for an Indefinite period of time. I Ilk to camp out. too. and we do this on some of our trips. I must tell you an amusing Joke I played on the customs officer at Blaine, V.'ah. last summer. He saw my basket, which my mistress was guarding very carefully, and he evidently thought OXE FOR MOTOR BOpY, Committees to Lead Various Activ ities to Be Named by Presi dent lies This AVeek. i'te-n for the coming- year, a year which It is declared will be the most active thus far tn the history of tho organization, were tentatively drawn up by .president A. H. Lea, and the Ti-ew board of directors of tho Oregon state Motor association, and during tns coming week committees to ban die all tho varied activities of the organization will be announced, Mr. Lea stated. These committees, whien will, to gether with the, board of directors, guide tho state motor organization during 123. will Include tho follow- tag: Legislation, auto theft, finance. touring and road information, public alety. membership, auto camps, high way maps and highway activities. In addition to tho usual information service and aid to members, among tin particularly important features of the coming year will be leglslat-ivs matter! and imtmhAmhln TLf- Tjq no was going to find -something" In rtated. The legislative committee will mi wnsi no eapecieu a uuu v uow. be appointed at once and will bee-in i lnar motorists, with a view to aldins- I didn't seem to be what he was look ing for. He seemed to Ilka me' and to think It real nlos that I was hav Ing auch a lovely trip. 1 was glad to get home to my own country again, however, and especially to my own Portland. tn tha solution .of some of the prob lems. -Which It is felt at present are far from being solved. Motorists and automobile dealers in considerable number have felt that changes should oe mao In existing license laws, and with this in mind the Oregon Stats Rover doesn't like The Oregoalan Motor association will be resdv to co- any better than I do It la my favorI operate with the Portland Automobile Ite newspaper I listen to my master association, the Oregon Stats Auto- read the headlines every morning I motive association and other organ while he Is standing around waiting 1 nations in the drawing up of a pro- for his breakfast and 1 like It even I gramme of prospective legislation felt better when It la a day or mors old. It Is so nice and warm to curl up on. and It also serves very nicely for tablecloth for me. I want to Join my plea with that to bo fair and equitable; Mr. Lea said. In the matter of new members that association -will also Joe most active during the new president stated. The new membership commute will f Rover's for the master of every I be announced during the coming week dog and cat also to buy a car. be- I and will bs expected to start work at eauss It gives us a great deal of l ones. The association has been carry pleasure as well as themselves and I ing on a membership contest for sv- tneir families. Respectfully yours. I era.1 months past with exceJlent mo- wiiif.ii.truj. cess, and it is clannod to continue P. S. Tou can use my name If you this drivs actively during 1922 in ant to. J don t care who Knows It- I many parts of ths state. Co-operation with other organiza- ATJTO MAKERS GIVEN MEDALS tions In the stats devoted to supplying I road servioe to members will be an- Adiievemente of Six Loading Man ufacturers Fittlncly Recognized. NEW YORK. Feb. 11. Judge Gar rett Wallace of New York became fa mous as a wit" at the annual dinner sf the national automobile chamber of commerce during the New York show, when he drew speaking carica tures of six of ths leading manufac turers and presented them with med als of distinction for notable achieve nentN during the past year.' C. H. Wills, president of C. H. Wills A Co.; Howard C Marmon. president of the Ncrdyke sc Marmon company; a. R. Ersklne. president of the Stude baker corporation; Edward S. Jordas, president of the Jordan Motor Car company: David S. I.udium. president of the Autocar company, and George M. Graham, vice-president of the t handler Alotor tar company, .were the six manufacturers who carried, away medala the size of a motorcar wheel and were otherwise the sub jects of a humorous entertainment at the merry of Judge Wallace tor the . guests. This dinner was not unlike the fa mous Gridiron dinners, except that the speakers were limited to Kdwin Denby, secretary of the navy and him !elf a former automobile manufac turer, and lrvln S. Cobb. Cobb tn his characteristic manner lauded the automobile Industry as be ing the second in size and Importance in the country. The first, he said, was bootlegging. NEW CLOSEO MARMON PI T OI T Tour-IKxir Jcilan fs Latest An nounced by Indianapolis Company. The latest of the new closed cars recently Introduced by -Nord ke Marmon company and formally pre sented at the New Yorok automobile show, is the four-door, four passen ger sedan. In outer appearance the four-passenger sedan is similar in its lines to the seven-passeniter sedaji. with the exception of the trunk placed on the rear. There is the same quality of lownes and light weixht thiyl are distinctive of the entire Marmon group. In interior appointmeuts there is no departure from the design of the other closed cars, with the exception that there is but one dome l;ght and that the foot rest is stationary. The rear aeat. intended primarily for two, is only slightly smaller than that of ths seven-paswen er sedan. lord Output Heavy. Henry Ford turned out 1.OS3.00 i Ford cars Ford trucks and Fordson tractors in 1SJ1. This figure was 104.211 more than 1:4 saies. Ford looks on ls:J with optimism. The December. 1SC1. s)fs exceeded De cember, 1 !'. by per cl. snd Fordson tractor retail saies were 100 per cent greater. Vibration Loosens Parts. Because of the vibration, practic ally every part of an automobile be comes loose. Apply the wrench and screwdriver occa:orai:y to make sure that everything is tia-ht. Much trou ble and expense may be saved through this attention. Squeaks and rattles will likewise be suppressed. - Isleaboro has the distinction of be ing the only town in Maine where a motor vehicle is not allowed. other aim of the organization in 192 it has been decided. The Orogon State Motor association will aim to get Into closer touch with the Eastern Oregon Auto club, which has headquarters In Pendleton, and with ths Klamath County Auto club of Klamath Falls, so that there will be an interchange of courtesies among members and road information will be freely swapped between all three. DOUBLE-HEAD PLUG INVENTED To Get s Clean Plug Just Turn Over, Says Factory Description. News of the Invention and manufac ture of a double-headed spark plug by company in Peoria, I1L. known as the Reardon Co.. Inc. has been re ceived here and is attracting interest. The new spark plug fires at both ends at the same time, according to the description, one end in the motor and the other on top. Ths top end Is described as acting a9 an intensifler and forces the working end to fire through oil and grease. The air cir culating under the hood dries up the oil and the continual spark cleans the top plug automatically while the mo tor is going. To put in a clean plug is merely a turn-over proposition. Also it is declared the top end of the plug shows the operator the kind of spark being delivered to the working plug at all times. y ' i f " j V Tension in Big Plants During Peak Hours Relieved and Lights Pro vided for ' Every Machine. Above One sf beautiful esunplag places enjoyed by Whiskers and his snaater and mistress on motor trip last avnamer. Below Close-as of Whiskers, beautiful Maltese eat be- loaglaar to Mr. asd Mrs. Iewls J. Kohl. 1314 Garfield avenue, who has written a letter to the editor sf the antoawobile section au-gias; all eat owners to have automobiles and te take their pets ont for rides fre- sjaesitly. The letter comes sequel to the one written .by the dow. Rover, and appearlns; oh the. front paste of the automobile tloa last saaday. Preserving electric eneTy the pewer that keeps tn worm irem slipping back 100 years is the func tion of the storage battery. Without it the use of electricity would be greatly restricted. So writes an elec trical engineer m an interesting ar ticle in a recent issue of The JJany Colonist. Victoria. B. C entitled! "The Romance ox ths Storage Battery. The article continues: The storage battery bears the same relation to electric science as the cold storage of the banking system bears to our economic life. It is these sys- LESS THAN HALF OF C03IMON J"8 that. help ns to save enough dur ing tho seven years of plenty to STOCK NOW OUTSTANDING. tidie us oyer the "seven years of fam ine." When one gazes at the lines or tne Reserve Is Being Built Up and powerful dynamos generating great VUlUincs Ul guiiein., ii a GENERAL MOTORS STRONG Company Is Adjusting Itself to Changed Conditions. chronicle happenings In motordom of interest to car and accessory dealers. and, as well, to serve as an idea ex change in which dealers may Instruct one another in successful sales and service methods. Charles V. Gilbert, formerly editor of the Mason Mail, is editor of the new Maxwell-Chalmers trade paper. ROJID FUND DEGISIO:: UP ECGENE-FLORENCE HIGHWAY TO BE DEBATED. NEW YORK, Feb. 11. Of the Gen eral Motors corporation 60.000,000' shares of common stock1 carrying no par value, only 20,646,397 shares are outstanding. On these a recent di vidend omission saved the company more than $.5,-000.000, and if the omis sion were continued a year, more automobile owner is the battery that than 20,OO0.OO would accrue. furnishes ignition and lighting. This Wall street apparently expected weighs approximately BO pounds. tne passing ot tne common biock ai Imagination to tie up the idea or great potential energy with these whirring machines. The storage bat tery is not a thing of motion or noise, but rather a plain box affair, rang ing in. size from that of a camera. to the proportions of a house. As a atter of fact, a storage battery can weigh a few ounces, such as a labora tory cell, or 450 tons, which is the weight of a central station sia-nuDy battery, but more Important to the vidends, for General Motors was of fered in single lots up to 10,000 shares at a low record of S. The stock. however, rallied with the general list at the close. Although carrying no par value, the I aDi hie yourself away from c'viliza- Many Uses Are Possible. The storage battery is often re ferred to as "canned electricity. With It you can take a load of elec trical energy (volts) on your shoulder MAXWELL PAPER PUBLISHED Maxwell-Chalmers News to Bo Is sued as Monthly Magazine. The first Issue of the new Maxwell- Chalmers News, a monthly periodical published by the Maxwell-Chalmers organization, has just been received by those Interested in automotive trades. It is a newsy paper designed to Commissioners to Discuss Matter at Meeting in Portland February 21. EUGENE. Or., Feb. 11. (Special.) The question of the amount of money that the state hignway commission and the forest service will furnish for ths construction of the Eugene Florence highway this year will come up ac a meeting in fortiana re-Dru ary 21, when representatives of the commission, the federal government and the Lane county court will con fer, according to announcement of County Judge Barnard yesterday. The question of where the money will be laced this year win also corns up at that time, said the judge. A stretch of 11 miles of this high way extending over the summit of the coast mountains by way of the low pass was built last year, and it Is likely that another stretch of similar length, or perhaps longer, will be ordered built this year, according to county officials. The highway commission soon will have its engineers at work north of Florence and the Si.ushvw river, lo cating ths route of tho Roosevelt highway through that portion of Lane county, said Judge Barnard. The engineers will make two surveys, one irectly north from Florence, close to the ocean, and the other, following the north fork of the Stuslaw for some distance, thence leading over toward the ocean further north. It Is the belief of many road men and others interested that the latter route will be preferable on account of so much sand encountered on the route nearest the ocean. Energy Needed to Move a Motor. Picture 264.000,000.000 foot pounds of energy-r power more than three times sufficient to lift for a distance of one foot ths great Japanese Mutsu dreadnought. This is no greater than the amount of work required to give an average 5000-pound car momen tum sufficient to carry over 10.00C miles of average roads. This momen tum is transmitted to the car through the rear tires. Miller tire test men say these figures take no account of possible exceptional mileage. Report all accidents common was placed on a cash and stock dividend fcas's in March, 1920, with quarterly disbursements of 25 cents a share cash and l-40th of share stock. In December, 1920, stock dividends were discontinued. Pierre Dupont, presldentiof the cor poration, in a statement asserted ac tion on cash dividends had been taken not only to strengthen the corpora tion's position, but also to maintain the investment character of Its de benture and preferred stock. "The past year," he said, "has dem onstrated satisfactorily the large earning capacity of many of the more important divisions, the aggregate profits of which, even under the ad verse conditions in the automobile in dustry, are estimated to have been in excess of the amount requested for di vidends of debenture, preferred and common stocks. "On the other hand, substantial losses were made by other divisions. due mainly to large Inventories car ried at high prices in the face of a constantly declining range of prices for the finished product, and also to extensive commitments entered into in the earlier part of 1920 for parts and supplies at high prices. "Moreover, in closing the books as of December 31. further charges will be made against surplus to write down Inventories to market prices and set up reserves to provide, for losses properly chargeable to prior years. "The corporation is in a strong po sition financially. Inventories have been greatly reduced and bills pay able, which amounted' to about $72.- 000.000 on December 31. "1920, have been reduced to about $49,000,000 as of December 31. 1921. "Cash on hand amounted to ap proximately $41,000,000; accounts pay able and other quick liabilities have likewise been reduced from $49,000.- 000 to $42,000,000. After writing off all determinable losses and writing down inventories, the ratio of current assets to current liabilities, as of De cember 31, 1921 win be approximately two "for one.' STANDARD ROAD SIGNS URGE! Uniformity Would Insure Fewer Accidents, Is Belief. Standardize danger signs along American roadways. Make them alike from coast to coast. So urges the bureau of public roads. United States department of aarriculture. The. recommendation is mads for the consideration of high way officials, automobile organiza tions, municipal officials, and other tion. and there, in some dark corner of the earth; write letters to the folks at home by the light of the electric lamp. Some batteries have frequently been referred to as a contrivance used to store electrical energy, hence Its name, "storage battery." It has beem pointed: out. however, that, strictly speaking, it stores the energy of the charging current from the generator, .either from the powerhouse or the generator under ths hood of your car. The storage battery 's said to have been actuaLly Invented in the year 1860 py Plante, a Frenchman Plan te's battery was composed of two lead plates Immersed In diluted sulphuric aci-d and then charged with electric current. He discovered that this ar raxigement would hold part of the charge, and thus he stumbled on ths idea of "canning" electric energy. By passing an electric current through the acid, electrolysis was caused!, the -lead plates were changed, one of them becoming coated with lead peroxide and the other with met allic- lead in a spongy state. This proc ess was known as "forming the piatea," and consists of sending the electrical current through the battery first in one direction and then pass ing it through again in the opposite direction. This alternation of direc tion is repeated a number of tim The storage battery then becomes source of electricity, and the electric current that flows fSom it flows in the opposite direction to that of the current which was required to charge it. . Battery Is Improved. . In 1880 another Frenchman, Faure (in France) and Brush (in the United States) produced an improvement over Plantes 'battery. This consisted in the .use of the lead. grids, into which were pasted lead oxides. It was at this point that an American company stepped in and developed the stor age battery as we know it, beginning with Faure's principle and developing to the type as we know the storage battery today It was not, however, until 1887 that the storage battery industry was really founded. This was made pos sible by another Frenchman, Clement Payen, who came to America with storage battery radically different In design and superior to all other types then existing, but the lead grid prin ciple. So impressed were the men who afterwards became the founders of the storage battery business in America that they immediately pur chased the patent rights. Progress was slow during those days, as prejudice, always the barrier to every radical or unique idea, had to be overcome before the storage nnronr, iilmr,t oH tn Ufa rirlvin-p .-- I ...... i i ...! By standardization of all highway uilllery i'1 i danger signs the department believes cal engineers. They were skeptical automobile accidents may be less ened. Deaths from automobile acci dents have nearly doubled since 1915, and the rapid Increase of such acci dents, the department believes, can be appreciably checked by the adop tion of standard danger signs, easily read and distinctive, along American highways. and characterized the idea as "a cloak of poor engineering." 'They always declared it a commercial impossi bility. "Elide" Declared First. In 1911 the Electrical Storage Bat tery company produced the first com mercially successful starting and lighting battery for an automobile. A tourist at the present time will This was the "Exide" battery, used on see almost as many kinds of signs as there are states he visits. Also, in some cases, the style of sign changes In going from one county to another. The subject is now under consider ation by a committee of the Amer lean Association of Stats Highway Officials. HERE'S THE FIRST PICTURE OF THE LATEST THING IN" CLOSED CARS THE NEW HUDSON COACH. r i ' - J . ' . c - The Eases eoaek was a el ed ear acasatloai whea it appeared a few months fiarav and mmmr comes Its bis brother, the Hadaom eoaek. Simplicity sf maasfaetsure. Improved methods sf assembly aad economy In balldlng are said to save mads It oaalbls to nrodsiee this new eauk to sell at m airles very little more thazt that of an ordinary tn toerrtzta; ear. Tka first ef tae Badsom esaehes will arrive shortly at ths ahswrsoma of the C. L. Boss Anto- meblle the Cadillac car. The same skepticism however, was encountered, and- those who invested in self-starting systems for their cars were warned to be ware of "the box of tricks." Probably the most popular concep tions of a storage battery is a small black box as used on automobiles. Yet there are batteries used to light entire cities. The batteries adopted for this purpose are huge affairs, large enough to house, a family of six" with probably more comfort than they could find in an average city flat. All the large cities and the majority of the smaller ones use storage bat teries in connection with their light ing systems. The. largest on this continent, and said to be the second largest in the world, is that used to light the city of Detroit. - This bat tery weighs 4o0 tons and m known as a "standby" battery, held principally for emergency. When storms gather over the city during the day and darkness drops, everyone naturally reaches for the electric switch and thousands of bulbs sparkle as the current Is turned on. This . sudden demand for light would be too heavy to 'be met with normal daytime con ditions, and it Is the storage battery that is called upon to help until, the dynamos are set in motion. Battery Reduces Bills, it you have just been down in your coal cellar comparing the size of your- coal pile with your -pocketbook, it might be interesting to know that the storage battery is a- means of reduc ing your coal bills.. Those who have visited the coal mines will remem ber the old blind mules that pulled the coal laden cars to the foot of the slope. Now this. In all efficiently operated mines, is changed. The small but powerful electric locomotives have supplanted the old mule, one of these locomotives doing quite easily the work of five mules. These locomotives are propelled in the majority of cases Leland-Ford Organization announces new prices on Lincoln cars as follows: Seven-Passenger Touring $3300 Permanent Top Touring....... 3400 Five-Passenger Phaeton... 3300 Phaeton de Luxe 3800 Two-Passenger 'Roadster 3800 Coupe v 3900 Five-Passenger Sedan . . 4200 Town Car 4800 Seven-Passenger Sedan 4900 Seven-Passenger Limousine . 1 . 5100 F..0.B." Detroit We will be pleased to demonstrate this won derful car. Phone today. Prasp Motor Car Co. Distributors Eleventh and Couch Sts. Broadway 3495 LELAND-BUI LT I by the storage battery, and by this means the highest cost in a-coal mine, which i3the hauling, has made a tre mendous reduction possible in mar keting the coal. Do you ever marvel at the easy manner in which a drawbridge swings aside or a cantilever is raised to per mit a ship to pass? Storage batteries are the unit that supplies the power for this work. As your train threads its way through the maze of switches entering or leaving the terminal, you may wonder that more accidents do not occur. Storage batteries are used to furnish current that instantane ously locks these switches and pre vents accidents. ' When you turn the switch that floods your Pullman berth with light you again open current from storage batteries. Then comes the advancement in telephone engineering. How many of you cussed, a few years ago, because you couldn't get the right number from the "hello girl." Now in all prin cipal cities we have the automatic system, which allows us to obtain our own number without assistance. Here again the storage battery figures prominently. In the Alberta govern ment telephone system the storage battery is used to .make all this auto matic phoning possible. Wireless Also. Helped, Everyone who hears, sees or reads of wireless invariably thinks of the 'S. O. S." The reason is quite appar ent- Jack Binns used it possibly for the first time to call for help and the S. O. S. that -sputtered from the steam ship Republic a few years ago brought relief and saved hundreds of lives and became history. But for the storage battery the Republic's wireless would have been speechless with Its silence to mock th.e despairing victims. Nor mally the wireless is operated by a generator, but in wrecks, as in the case of the" Republic, the dynamos were soon put out of business by the flooding of the engine room, and the storage battery did Its duty as an emergency when all else failed. For eons of time the Aurora uore- alis. or "northern ligbjta, had no competition but the sun, but a few years ago Eskimbsof the polar re gions gazed Jor the firs time on an electric light. 'This was the light furnished by storage batteries in the eauipment in the Crocker land expe dition, which was headed by uonaiu B. Mae-MUlan, the explorer, me re turned only a few months ago and led another expedition to the polar re gions. The second party, needless to say, was also equipped with storage batteries. To submerge a submarnne is a com paratively simple matter, and to speed along the top of the waves is a ques tion only of fuel for the oil engines. But to swim around under the sea is adlfficult feat, and to do this stor age batteries must be used; there is no other way. Batteries used for this purpose by all nations are charged by the oil engines and dynamos wniie the submarine is resting or cruising on top of the waves. Back on the farm nowadays pa reads the political news to ma whilst she darns his socks by ihe electric ight. In the parlor sister Sue is vamping her "steady." The old game. but the glances exchanged are no softer than the subdued glow of their electric light. All this is largely due to the development- of the storage battery. So the wheels of progress are ever revolving. Whilst the big cities are using storage batteries to solve their problems, your small boy squats on the. floor, building in his own childish way the great railways of tomorrow, with his toy electric train propelled around the miniature track by the current from a storage battery. .Tire Company Official Promoted. John V. Mowe, general sales man ager of the Kelly-Springfield Tire company, was elected vice-president of that company at a recent meeting of directors. The promotion of Mr. Mowe w-ith this -company has been rapid. He joineu the organization January 1. 1915, as assistant general sales 'manager, and- was located (at the general sales offices, which were then at Cleveland- Five years later he was made general sales' manager. At that time the sales department was moved to New York City. Mr. Mowe, prior to entering the, rubber business, was in the wholesale wood enware business in Chicago. He was secretary and treasurer of the Henry Knight company. He disposed of these interests in 1906, and joined the Firestone Tire & Rubber company at the Chicago branch. He was trans ferred later to the Philadelphia branch, of which he was made man ager, and In- 1907 was transferred to Detroit as manager of the Firestone branch in that city. He remained in this position until January 1, 1913, at which time he Joined the Goodyear Tire & Rubber company as special representative. His duties with, the Goodyear were the handling of the manufacturers accounts, and in tak ing care of much special- work for that organization. Car, Tracks Injure Tires. With nearly a million new drivers on the roads this year one may b ex cused for reiterating the suggestion that running on car tracks is a deadly habit as regards the tires. The small, sharp pieces of steal that flake off from the tracks cut the rubber and tear the tread, and cost the motorists of America many miles of honest tire wear every year. Keep off the tracks as much as poswible. Gasoline Logic Illustrated. A simple but frequently forgotten precaution in regard- to filling the gasoline tank is that the mouth of the gasoline can should be carefully wiped off before filling to remove any dust or dirt that may have lodged there. Otherwise, in the absence of a strainer, the gasoline will carry the accumulated dust into tho tank and later there will be trouble with cloprged1 pipes or carburetor. New Top New Paint MAKE CAR LOOK NEW Let the Covey Motor Car Co., .. Washington at 21st, paint your car arid 1 re-cover your cop at prices reduced to suit the times. WINTHER TRUCKS A Better Truck Has Hot Bees Built to Date. P. H. BUCHHOLZ State Distributor. -577 Washington Street. Phone Broadway 4233. IT'S A REVOLUTION IN TIRE SELLING There has always been - too much lost motion .in tire selling; too many middlemen too much ex pense loading; too many ' ways to increase the price before it got to the user. The Culp plan, on which , we are now operating, eliminates all that waste. We are, oife of 2500 retailers who are taking the entire output of the Empire factory. We pay the factory one small profit and that, plus the freight and our profit, is all you pay. This is why we can sell you Empire tires -at these prices: . ' Non , Skid Fabric 30x3 Clin S 8.25 30x34'CUn 9.25 Non- Non- Non- Skid Skid Skid Cord Fabric Cord 33x4 J33.20 32x3 31X4 32x4 33x4 34x4 32x4 SS. 14.85 Clin 16.55 SS. 14.S0 34x41,4 19.75 35x4 22.80 3-6x4 , . l.i!i 2a. ltt 33X0 , . 20.30 25.90 35x5 . 20.80 26.55 37x5 . 32.45 (These prices include war tax.) 34.00 35.05 35.75 40.40 42.45 44.65 They Cost Less at Coffey & Conway's COFFEY &, CON WAY 27 N. PARK STREET Auto Accessories, Equipment and Parts 64-66roadwat distributors for TIRES Across From the Artisans' Building and One Door North