TTTE StTXDAT OREGOXIAX, . PORTLAND, FEBRUARY 5, 1922
OPPORIIITY SEEN
IN OMENTAL FIEL
SCENIC OREGON WELCOMES THE TOURIST WHO LOVES THE OUT-OF-DOORS.
AUTO S
CIRCUIT
fr
ISS
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CES
American Parts and Service
Needed in Java.
U. S. BUSINESS IN INFANCY
lioad.i In Orient Still Good and Xot
s Bad as Pictured Fre
quently, bay Jobber.
Business conditions ia the orient a
the present time are nothing to borne
bout, but the future is full of prom
is for the aggresaive American mr
chandising organisations that pu
competent trained men in charge of
tbir export department.
This. In brief. Is the report on
oriental business conditions as given
out by P. H. Lyon of the big Pacific
coast equipment and accessory Job
ting firm of Chanslor Lyon. Mr.
Lron last week returned from, the
orient to San Francisco, where be
axes bis headquarters, and the Port
cs branch of the Chanslor A Lyon
company received a comprehensive
report of his trip and of his observe
lions wnile in the far east.
The party of which Lyon was i
member visited all the country ad
jacent to the China seas, notably
Jspan. Chins, Indo-Chlna, Java and
the Philippines.
V. ". Baalaeaa la lafaary.
Everywhere l.ycn found American
export repreeentatlves and American
merchandise as well as American
made motor cars, but as he expressed
It: 'American business In the orient
: (till in Its Infancy and the proper
spirit combined with hard work and
intelligent sales efforts In the next
few years will open a wonderful
market for our goods."
From the standpoint of the auto
mobile distributor and the automobile
manufacturer the orient should rep
resent a rich and fruitful field of
endeavor for Lyon reports that the
toads in a great part of the orient.
while not boulevards, are still good
highways and not so bad as they
have frequently "been pictured. In
Hongkong, a British possession, there
are miles and miles of -wonderful
toads and extensive plans are being
made In south China to build " net
work of highways that wl.l cover
that country.
In Japan and in the greater part
of Chins, however, not much atten
tion has been paid to the develop
ment of a htajiway system and they
sre still la a deplorsble condition.
Parts DeH esaary.
Automobile manufacturers who haver
eold cars In Java would do well to
bave their representatives there look
after the supplying of parts an
service, in the opinion of Lyon, who
talked with a number of American
car owners there. In fact there seems
to be a definite effort on the part of
foreign motor representatives there
to discredit the American-made car
by discouraging the merchandising of
car parte for American cars. This Is
a condition ' that the factories In the
cast or their distributors here should
reek to correct by the establishment
of parts depots and service stations
id the far eastern points.
In all parts of the orient. Lyon
found a goodly number of American
tars, In use and reported a good and
growing market for American-made
t.res. a subject Important to him as
l is concern Is coast representative
here for the Lee tires.
Lyon spent the first clay bsck In
ban rrsncisco In Interviewing his de
partment heads an. getting the final
reports on 1921 business done by
Chanslor A Lyon company. "All de
partments showed a good amount of
business done. We have every rea
son to be grstifled with the record of
the psst 13 months and believe that
1913 will set new hlghwater marks
for local and coastwide business
prosperity.'
AUTOS SHOW INCREASE
KOW OXE CAIt TO EVtllV TEX
PEOPLE IS COLXTItY.
Figures Given by Chandler Com
pany Show Big Growth In In
dustry During 1921.
CLEVELAND, O.. Feb. 4. One per
son out of every ten in the United
Males now owns a motor vehicle a
Frand total of approximately 10.500,
C00 passenger cars and trucks.
This staggering total represents
the registration of the various states
on December 31, 19-1. and is an In
crease of 1. 100.000 over J9.0. when
i.ZSi.Zil cars and trucks were regis
tered, according to Informstion sent
In to the Chandler Motor Car com
pany. This substantial gain during the
past year is considered remarkable
l-y officials of the automotive indus
try and surpassed by a wide margin
their most optimistic predictions at
the start of List year.
In some states the gain was as
much as Si per cent and ten states re
ported an increase of more than -CM
per cent. The leaders in this group
were southern states West Virginia.
Florida and New Mexico. Ohio, with
a gain of -3 per cent, led the indus
trial states.
The race between Ohio and New
Tork for supremacy became even
more heated than ever before, but
again turned out in favor of New
sork by a scant margin on some 11.000
cars and trucks. At the same rate of
Increase. Ohio will overtake New
Tork before spring. The figures are:
Nsw York. T55.00: Ohio. 744.000.
Although New York leads In total
motor vehicle registrations. Ohio pos
sesses more passrnser cars. The
buckeye state boasts sSO.OOO automo
biles against Sdl.Sli for the empire
tate. New Tork's truck registration
Is more than twice that of Ohio'a.
Among the 12 leaders severs! states
crawled up a notch or so. Pennsyl
vania maintaining 3d place, while
California replaced Illinois in 4th
place the" two states exchanging
places. Mirh-.gsn stepped up the lad
der from th to 6th place, outdis
tancing Iowa and Texas. Iowa
slipped two pegs into th place
while Texas remains in 7th position, j
Indiana held $th place, while Mas-
sarhusetts moved up from 11th to
10th. Missouri nd Wis.-onsin climbed
a notch to 11th and lttli positions, re
spectively, while Minnesota slipped ;
bark from 10th to 13th piace. j
Over half the cars and trucks of
tne country are registered in nine
states, which is more thin on the en
tire continent of Europe. These states
sre: New Yark. Ohio. Pennsylvania.
California. Illinois. Michigan. Texas
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TWO VIEWS OP
The expression, "scenic highway."
an automobile highway in the state
offer after a trip over one or
Its own. Some of the most beautiful
magnificent views are to be obtained
highway beauty In southern Oregon.
CUinps of the Umpqua as seen from
owa, and Indiana. Their registra-
ons total 6,500.000.
Comparison of the 1921 registration
gures with the 1920 census tabula
on shows that there Is new one
otor vehicle for every 10 persons, as
compared with one for every 12 per
sons in 1920. and one for every 14
persons In 1919.
These facts constitute the best ob-
tai
inable proof thst the automobile In-
uetry Is continuing in its remark-
ble era of expansion. Furthermore.
they emphasise the Indispensabillty
of the motor car. During a year
characterised by adverse business
conditions, a decided gain was made,
thereby presenting additional evi
dence that automobiles are purchased
chiefly for business purposes.
NEW HI PMOBILE ATTRACTIVE
Latest Addition Jo Manley Line Is
II tip Hoadster-Coupe."
Among the exhibits at the recent
auto show which received unusual at
tention this year wms the Hupmobile
roadster-coupe, a new model Just
added to the Hupmobile line.
The new roadster-coupe, it Is point
ed out In the factory announcement,
has practically all of the advantages
of the regular coupe at a cost of con
siderably lesa than that required for
the standard coupe.
"This new model was especially de
signed to meet a demand from doc
tors, business executives and travel
ing salesman for a low-priced car,"
said A. B. Manley. In discussing the
new car.
"In addition to providing riding
comfort in ait kinds of weather, the
body provides unusually ample carry
ing space in its two compartments,
for such things as brief cases, sam
ple cases and personal urs:age.',
Coast whenever possible to save
the vrakes.
BIG DEPARTMENT STORE ADDS ANOTHER WHITE TO
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ir
THICK WITH SifECIAI. DELItERr BODY JI ST DELIVERED TO LIFHAX, WOLFE CO.
This three-quarter-ton White truck Is the "bully" of the fleet of the big Lipman-Wolfe department store. The
lengthened wheeibaise accommodates an janusualty large and roomy top. thus enabling ru?s, linoleums and other
large or lencthy articles to be safely carTled. The truck was sold and delivered by the White company's Portland
branch and has Just sons into service.
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Fotos by Pieniiss.
THE PACIFIC HIGHWAY IJf SOUTBER.X OREGON.
as applied to a road In Oregon Is almost, unnecessary, for where Is thera
that is not icenc? Visitors who think
two Highways are far from correct,
roadway to be found In Oregon Is
from eastern Oregon road. The two
Above is shown a nalrpin turn in the
the Pacific highway.
loeuiio oimoMODfe
BUSINESS IX ENGLAND PBpM
ISES WELL.
Sir YVillliim Letts Thinks Hard
Work and Good Judgment
Will Solve Problems.
TOLEDO. Ohio, Feb. 4. An optimis
tic view of the future as regards
Willys-Overland business In Great
Britain is taken by Sir William Letts,
K. B. E.. managing director of Wlllys-Overland-Crossley.
Ltd.. Manchester,
England, who is making a short visit
to this country.
Sir William Lettes arrived In this
country Just in time to attend the
opening of the National Automobile
show at New York.
There is special significance in that
statement, as it was plain William
M. Letts who sailed for the United
States December 31. After the time
he sailed and before his arrival hers
announcement was made that In rec
ognition of specially efficient service
rendered to his country during the
great war he h&d been made a Knight
of the British Empire. News of his
appointment, was cabled here and
greeted Sir William on his arrival.
Sir Tllliam Letts visited the big
Willys-Overland plant at Toledo after
the New York show and, following a
conference with Willys-Overland of
ficials he made the following state
ment: "I am optimistic. Optimistic
yes. but not foolishly optlmlstio. The
outlook for the fuure In our country
Is better. There are many problems,
serious ones, still to be solved and
many obstacles to be overcome. Hard
work and good Judgment are going to I
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they have seen all Oregon has to
tacn uregon coaa has a charm ail
on the Pacifio highway, while msrhy
photographs above are examples of
SiaJrlyous and below is given a
olve these problems and over-
the obstacles.
e cars that are reaching us to
day from the Overland factory are
right. And they are going to continue
that way. There is a market for them
over in our country and ve are going
to do better than we have ever done
before. Since I have, had an' oppor
tunity to talk with Mr. Willys and
(lis associates here, I am more than
ever convinced as to the strength of
their organization here and their
ability to carry out the big plans that
have been made for 1922."
Sir William Letts' organization has
been remarkably successful In their
representation of the Willys-Overland
interests in Great Britain. They have
most effectively combined the Eng
lish and American ideas of merchan
dising and introduced a number of
ideas entirely new to that country.
Possibly the best known of these was
the big electric sign of the Overland
car with its wheels turning which
was given a most conspicuous place
on Picadilly circus. Sir William
Letts says he has many new ideas
which he is taking back to England
an which he states will aid in mak
ing the Overland the most talked-of
American car in Great Britain.
Cold Water Harmful
Never pour water rapidly into the
cooling system when a motor is hot
Cold water, when striking the over-
neated cylinders, is likely to cause
them to crack, because of the rapid
contraction which takes place.
Poor Brakes Dangerous.
Faulty adjustment of brakes causes
mre accidents than anything else.
Every car owner shuld adopt a fixed
habit of making systematic brake in
spection regularly.
Seven states In the Union register
motor trucks at the same rate as pas-
seneser cars.
ITS DELIVERY FLEET.
Small Towns Get Acguainted
With Latest Equipment.
SPECIAL EXHIBITS MADE
Mechanical Features ShowH Vis
itors Through Agency of
Cut-Out Chassis.
DETROIT, Feb. 4. The Michigan
automobile show circuit, undertaken
with the backing of the State Auto
mobile Trade association, started on
Its official course with the opening
of the Pontiac show. In its avowed
Intention of bringing a big town show
to a small town populace It has had
sji auspicious start and its progress
across the state will bring a new-
meaning to the term "automobile
show" from the Bmaller town view
point.
It means the presentation oi cars
and equipment in surroundings wun
which those attending have been un
acquainted, except on a greatly re
duced scale. It means the showing of
mechanical features through the
agency of cut-out chassis and special
exhibits, which for the most part
hitherto have fallen to the lot only
of visitors at big city shows.
As far as the dealer is concerned, It
has the advantage of permitting
rather elaborate exhibition without
the heavy expense that otherwise
would be incurred. By contracting
for the use of the same decorations in
each of the ten cities to be visited
the expense has been cut two-thirda
The cost of the decorations at Pon
tiao If bung for that show exclusively
would approximate 11500. They are
costing S500 and each city visited will
pay the same price for the same set'
ting.
The dealers are enthusiastic over
the amplitude of the show permitted
under the circuit plan. They are
agreed that It Is the prettiest display
ever staged in Pontiac and the per
sons attending on the first night were
similarly Impressed. A definite Idea
of the Impression made upon dealers
is found in the action of the Washte
naw County Dealers' Association In
voting to come hi to the Michigan
Automobile Trade association in a
body.
Special exhibits arranged for the
circuit through the agency of the
State association include a display of
chassis and engines by Buick, Nash,
Oakland and Willys-Knight. The
Packard Motor Car company will ex
hibit a special single-six touring car
each city of the circuit in which
there Is a Packard . representation.
Factory demonstrators will be in
charge of the mechanical exhibits.
The color plan of the decorations is
black and white. Shield-shaped pen
nants bearing the names of the cars
exhibited are placed on stands at the
entrance to each booth. Pillars are
marked off In hangings in white with
black stripes and gold fringed hol
ers. Bunting is suspended from the
celling to the pillars and along th
walls of the exhibit hall are hung
rops with brightly colored scenes.
These drops, resembling scenes used
n theatrical, performances, give back
ground to the show and take from
the bareness of plain walls.
From a business standpoint the
show started off briskly. At least
three sales were made in the opening
ours, although a snow storm usliored
n tne iirst day and there was anv
thing but a motoring feeling In the
ir.
U, 109 CARS SHN
MANY DIFFERENT' MAKES NOW
MANUFACTURED IN JJ. 8.
How -Many of- Cars Displayed at
New York Auto Show Can
You Name Offhand?
How'many different makes of auto
mobiles can you name offhand, with
out consulting some automobile publi.
catlonT If you are an average motor
tan you can name a goodly number
But nevertheless you would be sur
rised after you had set down your
list to find out how small a percent
age your list would represent of the
total number of cars made In the
United States.
If you are considerably above the
average perhaps you could name half
of tne cars manufactured in the
United States, and even at that there
would probably remain one fourth of
the total that you had never even
heard of before.
At the recent national automobile
show held in New Tork there were
94 different makes of automobiles
represented. All were American made.
Before you read further write down
your list and see what it totals. Leave
out tne f ora. ror mat car was not
entered at the national show. After
you have finished glance at the list
below and see how many you have
missed.
Following is the list of cars dis
played at the New Tork event:
Ambassador, Anderson, Apperson
Auburn, Bournonville Buick, Cadillac,
Chase, Chandler, Chalmers, Chevrolet,
Cleveland, Cole. Columbia, Common
wealth, Crow-Elkhart, Davis, Detroit
Electric, Dixie Flyer, Dodge Bros.,
Dorris, Dort, Dupont.. Durant, Ear!
Elcar. Elgin. Essfex, Franklin. Gard
ner. Grand, Handley-Knight, Haason,
Hatfield. Haynes. H. C. S., Holmes,
Hudson, Hupmobile, Itala. Jackson,
Jordan. Kelsey, King, Kissel Kar,
Kline Kar, Lafayette, Leach Biltwell.
Lexington, Liberty, Lincoln, Locomo
bile, McFarian. Maibohm, Marmon,
Maxwell, Mercer, Milburn. Mitchell,
Monroe. Moon. Nash, National, Noma,
Oakland, Oldsmobile, Overland, Pack
ard, Paige, Paterson, Peerless, Fierce
Arrow, Pilot, Premier, Rauch-Lang,
R. & V. Knight. Reo, Rickenbacker.
Roamer, Saxon, Sayers, Standard.
Stanley, Stearics - Knight, Stephens,
Stevens-Duryea, - Studebaker. Stutz,
Templar, Vauxhill, Velie, Westcott,
Wills-St. Claire, Willys-Knight.
PIERCE ADOPTS FOOT DIMMER
Unique Device for Controlling
Lights Increases Safety of Driving.
A foot switch for controlling the
4-headlight dimmers of an automobile
when driving at night is the latest
device to be addd to the eauipment
of the Pierce-Arrow car. One of the
new Plerce-Arrows equipped with the
foot dimmer was recently received by
the C. C. Fagan company, local dis
tributors. The fierce-Arrow foot dimmer is
located Just above the clutch pedal.
All the driver has to do to dim his
lights is to press the switch with his
Cadillac
foot. Releasing the pressure turns
the bright lights on again. The de
vice'is considered-important from a
safety standpoint by the Pierce-Arrow
engineers, as it makes unneces
sary releasing one hand from the
steering wheel to dim the lights.
Another change reported in Pierce
Arrow design looking toward greater
safety is one which eliminates the
"blind spot" in inclosed cars. The
new Pierce-Arrow closed bodies have
the body uprights at the windshield
and at the rear of the front door nar
rowed one-half over previous up
rights. This has been accomplished,
it is declared, without sacrificing
strength or rigidity.
DeLAY TAKES NEW LOCATION
Broadway Corner Taken by Peer-
Iess-Velie Dealer From W. C. Garbe.
The W. R. DeLay Motor company,
Peerless and Velle distributors, last
week secured a lease on the building
at the northwest corner of Broadway
and Burnside street, which has been
occupied by the W. C. Garbe com
pany, former Studebaker distributors
and will make the new downtown lo
cation its home. The building has
long been identified with the automo
bile industry of Portland and .is one
of the most central locations in the
citv trlven over to this Industry.
Through the arrangements or tne
lease the DeLay company will take
over the entire building, which is 100
by 100 feet and two stories in height.
on April 1. Until that time the com
pany will occupy the building jointly
with Mr. Garbe, giving tne latter time
to complete arrangements for a new
location. The DeLay company will
retain its location at 58 and 60 North
Twenty-third street, which has been
its headquarters for several years
oast, -until it takes over the entire
downtown location on April L
Exnansion of the business oi tne
company lsiven as the reason for se
curing the larger ana more cenirauy
located quarters. , Some time ago the
compan? secured downtown quarters
at the corner of Broadway ana An
kenv street for handling second-hand
cars, and with the jjning of the new
lease last week gave up that location
and moved its second-nand stock into
the Garbe quarters. '
MOTORIST, WATCH SMOKER
Match Scratched on Fender Leaves
Mark llard to Efface.
Motorists, watch out for smokers.
He was old, weatherbeaten, be-
whlskered. A miner, perhaps, just m
from the hills.
An old corncob pipe nung at a
precarious angle from his mouth as
he stood at the street corner. A new
with shining fenders stood near
hi. Hia oiDe was out.
Slowly and delioerateiy ne aug inim
canacious Docket. Drougnt out a
match and struck it on a soiled and
mud-caked leg of his overalls.
It failed to light.
-Slowly and deliberately he again
dug out a second matcn ana strucK
it on the near-by electrolier post.
Again it failed to ngnt.
A third time he dug out a match.
S-C-R-A-T-C-H!
This time he dragged it along the
shining surface of the nearest auto
mobile fender.
It burst into flames.
Drawine great clouds of pungent
smoke from the old corncob the owner
thereof ambled off qown tne street
Systematic Work Best.
The only satisfactory method of
handling the overhaul problem is to
begin at the front end or toe car, tne
..diatnr. and work backward, taking
each unit in turn, and giving it the j
proper iieeaeu an.eui.ivn. j
Approximately 300,000 carloads of
motor cars were handled by the rail
roads during 1919.
Every Car We Sell
Carries Our Good
V Name
Whenever an automobile
goes out of our salesroom, it
takes with it the good name "
of the Covey Motor Car Co.
As long as that car is in serv-
ice, its owner can count on
the ability and desire of this
company to see that it gives
constant satisfaction in day-to-day
performance. .
Maxwell
. Oakland
Covey Motor Car Co.
Twenty-first and Washington
. and
Broadway, Near Burnside
Broadway 6244
Complete Motor Car Service
Employing approximately 100 people.
C. S. HARPER OF HARPER.
BTJRG COMPANY IS ON TOUR.
Head of Portland and Seattle Or
ganization Thinks Business
Outlook Is Bright.
Portland was a gathering place last
week for men prominently identified
with the Willard battery service on
the" Pacific coast, Willard men being
here from Los Angeles, San Francisco
and Seattle.
The real occasion of the gathering
was a visit In Portland of Charles S.
Harper of the firm of Harper-Burg,
Inc., local Willard battery represen
tatives. Mr. Harper is well known In
both Portland and Seattle, having
formerly lived here and in the Puget
sound city, but now makes his home
in Pasadena. Mr. Harper was ac
companied by R. R. Brunton, Willard
dealer in San Francisco, and was
joined hero In Portlad by R. F.
Meggee of the firm of Harper-Meggee
of Seattle, with which Mr. Harper is
also identified. The three visitors
spent several dayB of last week here
as guests of" C. T. Burg and R. T.
Bowman of the Harper-Burg com
pany, and Mr. Harper studied business
conditions here relative to the battery
industry. Late in the week the three
men went on to Seattle for a visit.
Business in California continues
good, despite general unsettled con
ditions, Mr. Harper stated, and those
TIRES
FABRICS FIRSTS
Guaranteed. Backed by Service
28x3 Nonskid S 8.95
30x3 Nonskid.. $ 7.95
30x3 Nonskid. ......$ 8.95
32x3 Nonskid .$13.20
31x4 Nonskid ..$12.25
32x4 Nonskid SI 5.40
33x4 Nonskid $16.40
34x4 Nonskid ...$16.95
S6x4 Nonskid $29.50
32x4 Nonskid $21.50
33x4 Nonskid $22.85
34x4 Nonskid $21.50
35x4 Nonskid $20.50
36x4 Nonskid $29.00
... War Tax Included
CORDS FIRSTS
8000-Mile Guarantee
30x3 Nonskid .$13.95
32x3 Nonskid $17.95
32x4 Nonskid $23.50
33x4 Nonskid $24.25
34x4 Nonskid $25.00
32x4 Nonskid $27.50
33x4 Nonskid .$28.00
34x4 Nonskid $29.00
35x5 Nonskid $32.50
War Tax Included
GENUINE Tire Merchants
We carry largest assortment.
Large Buyers Small Cost
MalcomTireCo.
"Broadway and Everett Sts.
Portland, Or.
Established 1917
Chalmers
engaged In all lines of the automo
bile industry in that state ara looking
forward to greater activity than ever
before for 1922. The continued growth
in tourist trade will have great in
fluence (n maintaining business, he
said. Oregon and the northwest will
come in for a greater volume of tour
ist business in 1822 than ever before,
he forecast. Not only are California
people themselves becoming Interested
in the Pacific northwest, but tourists
coming to California are expressing a
keen desire to see this section of the
country, and as soon, as the spring
touring season opens the throng of
motorists from California will start
northward. Mr. Harper forecast.
Cylinder Head Wrench Easily Made.
It is possible to make a special
wrench for the back cylinder head
and rocker arm assembly cap screws
on six-cylinder engines by reversing
the handle of an open-end wrench de
signed for use on the Ford flywheel.
Method to Protect Screws.
When driving screws into bard
wood breakage is a trouble frequently
encountered. This may be prevented
by applying beeswax to. the screw, as
this removes the intense friction
which is the cause of the breakage.
There is undoubtedly no prod
uct of the fiuman hands and
brain in which the quality of
the unseen things plays so vita
a part as in the value and th
life of a motor car.
The New Prices
Touring Car - $24 75
Roadster - - -V2475 '
Coupe - 3275
Sedan - - - - 3475
Imperial Sedan - 3575
Limousine - - 3850
Town Car - - 3850
All t. o. b. MatyrWa
WILLS SAINTE CLAIRE
Tho Mo-lyb'den-um Cat
MARYSVILLS - MIC MO AM
CIMS. C. I'tii.iN CO., INC.
Cans. C. FngRii, Pres.,
Dlnfrilmtor,
Xinth at BurnMlde.
f. rfc r- f- a
Rare Opportunity for Tire
, Distributors
B s t a b liFhed manufacturer of
quality automobile tires seeks
connection with distributor in
position to give service to local
dealers In this territory. Our
products have made good for
over five years they are known
for quality, value, price. Favor
able contract, with advertising
assistance, that means profit
and satisfaction. Write or wire
for details. '
Sir. Kast Third Strret,
Des Moines, lovra.
I
t