TITE SUNDAY OKEGOXIA rORTLAXD, JAXUART 8, 1922
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When we say Today's Franklin goes farther than any other car in
meeting present motoring requirements, we mean exactly this:
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the most comfortable car to ride in
the easiest and safest car to handle
the most economical car to operate
the car that is freest from trouble
and can cover most miles in a day
There are good reasons for these broad state
ments. Reasons which begin with essential dif
ferences in construction and end with marked
differences in actual results.
People now fully realize that a car's value
involves how it is built and what it does .
All of these things account for last year's
splendid sales record and the fine reception of
Today's Franklin.
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Sold twice as fast as the industry in general in 1921
'"jpHE following points are different from
common practice, and important in
meeting the requirements of to-day:
Gase-Hardened Crankshaft
Outlasts any other three shaft9. The only car with this
big endurance feature. Seven main bearings (instead of
the usual three) reduce vibration.
Direct Air Cooling No Water
More efficient, weighs less, has 177 fewer parts. Does
away with radiator troubles, cuts routine care, allows
chassis flexibility, reduces carbon.
Laminated Wood Frame
More costly to build, but lighter, stronger and more
shock-absorbing than steel. Increases comfort, permits
wheels to conform to road without straining body.
Four-Point Body Suspension
Here agcin is flexibility, impossible with cars having
body rigidly bolted to frame the entire length. Prevents
squeaks and strains.
Two-Point Spring Suspension
See what this does to rigidity, the enemy of comfort,
safety and long life. And to noise no shackle bolts.
No Torque Tubes or Strut Rods
Another contribution to flexibility. Allows springs to
absorb jar of starting, stopping and road jolts. Also
eliminates unnecessary weight and noise.
Full-Elliptic Springs
Give almost twice the usual spring movement. Deaden
road shocks. More costly than semi-elliptic or other
kinds, but important for comfort. Absorb the forces that
cause skidding.
Light Unsprung Weight
Less weight below springs than any other car. Reduces
reaction of road roughness against tires, body and
passengers.
A New Standard for
Demonstrations
A lot of cars have been bought in the past
on impression, a short demonstration, and a
big hope for the best. We want people to
know what they are getting before they
buy. So we have set a new standard of
demonstration 50 to 500 miles, or more.
You will like the Franklin's simple starting
system, the security you feel when driving,
the absence of radiator and tire troubles,
the freshness after the trip. The harder the
going, the better, because the Franklin pos
sesses advantages that no other car has.
It goes when and where others cannot.
Go to any Franklin dealer. His time and
car will be at your service for this purpose
at any time convenient to you. It will pay
you to know the Franklin.
Tubular Front Axle
Made of drawn steel tubing. More expensive to produce,
but Is stronger, lighter and free from hidden flaws.
Scientific Light Weight
Quality materials of great strength properly used to
equalize stress. Distributes load evenly. Lengthens
tire life, gives comfort, easy handling and economy.
Generous Use of Aluminum
In body, engine base and oil pan, rear axle housing, etc;
Saves 440 lbs. in enclosed types, 350 in open. Costs
800 more than materials it replaces. A big factor in
Franklin light weight and quality.
Patented Long-Type Aluminum Pistons
Combine advantages of cast iron and of ordinary
aluminum types. Silent, longer-wearing, allows higher
engine compression, quick acceleration.
Non-Stalling Engine
A cowl switch does it. No pushing of pedals no mesh
ing of gears. A powerful safety factor.
Carburetor Adjustable From Dash
Carburetor adjustment possible with car in motion,
meeting varying conditions. Prevents gasoline waste,
insures maximum power.
Cold Weather Starting Devices
Strong starter, improved electric vaporizer, closed circuit
ignition systems-hotter spark. Makes starting instant,
easy and dependable, regardless of temperature.
Elimination of Grease Cups
Wick oiling eliminates all but three, which are easily
reached. Lightens routine care, guards against damage
due to neglect.
Pressure Oiling to Bearings
Makes oiling positive, constant, and equal not a matter
of chance. Saves many repair bills. Reduces carbon.
New Use of Drop Forgings
In load-carrying parts. Increases endurance, saves repair
bills. The first car to embody this advance in construction.
Safer Braking System
Service and emergency brake areas separated, insuring
cool brakes. Service brake on transmission acts through
differential equally on both wheels. Multiplies braking
force, prevents skidding.
Automatic Spark Control
Relieves the driver of guessing. Insures correct timing
. at all speeds. Saves engine saves gasoline.
20 miles to the gallon of gasoline
12,500 miles to the set of tires
50 slower yearly depreciation
(National Averages)
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rpl A W 1he ret stoclc Sedan in America,
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built. Enclosed car comfort for 5 passengers, at no sacri
fice of Franklin readability. Two doors, wide widows,
slanting V front, giving broadest vision for driver and
passenger.
The DEMI-SEDAN
bines the advantages of open and enclosed types. Quick
removable, non-rattle glass panels permit three distinct
degrees of weather protection. Seats arranged as in Touring
Car. Four doors.
The BROUGHAM
special features which
distinguish it as a personal car for men in business or pro
fessions, and for women in their social duties. Cosy for one
or two, commodious when carrying four. Another typ
original with Franklin.
OTHER FRANKLIN TYPES: TOURING - - DEMI-COUPE - - RUNABOUT - - TOURING LIMOUSINE
FRANKLIN AUTOMOBILE COMPANY, SYRACUSE, N. Y,
Franklin dealers in this vicinity:
BRALY AUTO CO., 501 Burnside St., PORTLAND
SALEM Marion Auto Co
THE DALLES Franklin Motor Car Co
YAKIMA Henry H. Schott
CHEHALIS J. F. Boughton .
PENDLETON Pendleton Auto Co.
LA GRANDE David I. Stoddard
WALLA WALLA Franklin Sales Co.
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