7 THE SUNDAY OREGOXIAX. PORTLAND, JANUARY 1, 1922
E
FIRST OF NEW ESSEX COACHES TO BE SOLD IN PORTLAND, AND ITS OWNER, WHO BOUGHT
PRICE DROPS SET
.' IT ON FIRST SIGHT.
EO
Special Oakland Guarantee
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Hudson, Essex, G, M. VC,
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Auditorium to Be Beautified
Buick, Nash, Cadillac Act.N
for Big Auto Display.
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(jmaitatml OaklasJ Motor C Compos
STEP PROVES SURPRISE
PRICES AGAIN INTEREST
No
Decline Anticipated by Ford
Drops In Cars Focus Keen Atten
tion on Annual Auto Show
January 23 to 28.
Says Telegram Received at
Local Branch. ,
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BTH.W. LYMAN.
Harmonious decoration of the pub
lic auditorium as one complete unit,
from basement floor to balcony, with
individual display spaces carrying out
the same general design, is planned
for the 30th annual Portland Automo
bile show, scheduled for the audi
torium for the week of January 23
to 28 inclusive.
A contract for decoration of the
, big building: which will insure the
Bbove plan, and will mean the beautl
fication of the auditorium beyond that
achieved at any previous automobile
show was let by the board of direc
tors of the Portland Automobile
Dealers' association last week to John
Li Stark, Portland decorator, who
with several others, had submitted
elaborate plans to the directors for
decoration of the building-. With
Ir. Stark is associated Benjamin I.
Larsen, an experienced Interior dec
orator, and the two men promise
something in the line of decoration
that will be entirely new and highly
errecuve.
The Portland Automobile Dealers'
association has charge of the show
agar this year, and the board of dl
rectors is meeting nearly every day
to ueciae important matters of de
tail In connection with the big event.
Not a stone is to be left unturned
that will go towards the success of
the big show, and an event that will
surpass anything heretofore held in
Portland from a standpoint of beauty,
entertainment and educational value;
is promised. The decision to carry out
the handsome decoration scheme for
the auditorium, in spite of the fact
that this 'work will cost a large sum.
Is an example of the way in which
the directors are going ahead to make
the show the greatest ever.
Decoration Pinna Outlined.
Under the decoration plan of
Messrs. Stark and Larsen, which has
been tentatively selected, the entire
auditorium will be given a touch of
pagan splendor. Wall decorations de
picting a pagan temple will be pro
vided and unusual lighting effects
will be worked out in keeping. One
feature that will be entirely .new
this year is the arrangement whereby
all display spaces are to be decorated
in harmony with the general decora
tion scheme. Heretofore each auto--mobile
dealer displaying at the show
decorated his own space as he chose,
and while the Individual effects were
frequently very beautiful they were
sometimes not in harmony with the
general scheme of decoration or with
each other. Under the new arrange
ment one car of each dealer, what
ever car he may designate, will be
framed in a decorative setting worked
out in harmony with the general dec
oration scheme. One of these set
tings will be prepared by the decora
tor for each dealer displaying at the
show.
Sensational price reductions which
have been announced on a number of
lines have again focused the atten
tion of the motoring public on the
subject of automobile price and value.
and this keen interest will undoubt
edly be reflected in the interest dis
played at the forthcoming show. The
show will be essentially a value show,
and because of this fact thousands
of people are expected to throng the
big show every day that it is open
to compare values and to make up
their minds relative to the purchase
of cars.
Dealers' Banquet Plnnned.
The occurrence of the Portland
show will be taken advantage of by
automobile dealers throughout the
entire state for the holding of a
big dealers' conference. Details of
this event, which it t expected will
be beneficial to the entire automobile
industry of Oregon, are being worked
out by officials of the Portland Auto
mobile Dealers' association and the
Oregon-State Automotive Dealers'
association. While the programme
has not yet been settled, one of the
big events In connection with this
gathering has been decided upon in
the way of an automobile dealers'
banquet on Wednesday night of show
week. Every automobile dealer in
the state holding an authorized con
tract for the sale of new cars will
be invited to attend.
Plans for the accessory and auto
mobile equipment show, which will
be held In the auditorium balcony, are
going ahead rapidly. Contrary to
first plans the Automobile Dealers'
association will have direct charge
of this event also, and present indi
cations are that the balcony will be
crowded with interesting displays
Last year this feature of the show
proved one of the most interesting,
and no pains will be spared to bring
about the same result again this
year. Ralph J. Staehli, secretary of
the dealers' association, who is mak
ing the arrangements for the show,
states that reservations for display
spaces are rapidly coming in and
present indications are that all
spaces will soon be sold. Some of
the best spaces still remain unspoken
for, however, he states, and accessory
and equipment manufacturers and
dealers who desire space and have
not already secured it are urged to
get in touch with Staehli at his office
in the Henry building at the earliest
moment.
On the flrnt day tlie new Essex coach reached Portland, Charles. A. Rnaco, president of the Thompson Optical Insti
tute, went up to the aalearonma of the C. L. Boas Automobile company to take a look at It. He liked It ao well
that then and there he boueht the car. Mr. Ruaco aaya thla new, eompact, little. Inclosed car la exactly what
he has been looklne for since he became the owner of one of the first Olda ateamera a rood many years bro. He
has owned 22 cars, Including that firat one, but the Eases coach takes his fancy more than any of them. Mr.
Rusco is shown at the aide of the car, and on the other side is John Vaughn, territory man for the C. L. Boss
company, through whom the sale was made.
AUTO HAUTE EAST ! EN
XORTII BANK ROAD AND FERRY
MAKE TRIP POSSIBLE.
NEW FORD AGENCY UNDER WAY
Attractive New Building Occupied
by Armentrout-Wicke.
The new Ford agency In the Lents
district, the Armentrout-Wicke Motor
company, has moved into its new
building and is now a going concern,
dispensing both sales and service for
the "universal car." The firm is
composed of T. J. Armentrout and
Paul A. Wicke, both former sales
men with a Portland automobile con
cern and well known along automo
bile row.
The agency of the company Is lo
cated in a new building at the corner
of Eighty-second street and Foster
road, built at a cost of $15,000 espe
cially for the new firm. In addition
about (3000 was spent on shop equip
ment. The building is a one-story
structure of concrete and tile, 70 by
100 feet. The firm Is also agent for
the Fordson ractor apd expects to
handle this line actively with the
farmers of that section.
Despite the enormous tourist trade
ihrough the- beautiful playground of
-.".Zetland, the native population of
' - i'dine has steadfastly refused to
allow the roads to be opened to auto
mobiles and bicycles.
Pendleton Can Now Be Reached but
Run Not Advisable, Says
Motor Association.
Motorists seeking to go from Port
land to eastern Oregon or vice versa
will now find the trip possible, al
though difficult and inadvisable, ac
cording to latest Information received
at the office of the Oregon State Mo
tor association, 273 Pine street, which
since the recent storms has done al
uable work in securing latest road
information and giving it out to mo
torists. '
The trip eastward Is made by mak
ing use of the North Bank highway
as far as Stevenson, then taking a
ferry, which has been placed In op
eration from Stcvensctn to Menominee,
a station about two miles west -f
Hood River. From this point to Hood
River and on eaBt to Pendleton the
Columbia river highway is open and
may be used, although there are several
places where caution and careful driv
ing are necessary The Columbia river
highway is still closed from Mist falls
to a point east of Shell Rock moun
tain, and from all present indications
will remaim tied up until the spring
thaw.
In. regard to the North Bank route
the Oregon . State Motor association
reports that the road is paved to
Camas and excellent to Washougal.
From Washougal to Stevenson the
road Is graveled, but rough with some
high centers. It is not an advisable
road to travel except from necessity.
The trip on the ferry is a long one.
as Menominee is several miles up the
river from. Stevenson. The ferry
makes but one trip a day each way.
leaving Stevenson at 8 A. M., and
Menominee on the return at 12 o ciock:
The fare is J6 for small cars and ?8
for large ones, this including passen
ger fares and war tax. The ferry has
a capacity ot i or io cars, ana tnus
is capable of taking care of the traf
fic. Following the original storm
which closed the Columbia highway
at the gorge this ferry was put into
operation, but was forced off the run
after a short tune because of the ice
In the river. B the middle of last
week storm conditions had so sub
Sided that the ferry resumed the run.
The Columbia river highway from
Menominee to Hood River is good,
but from Hood River to The Dalles
there are a number of difficult places,
where narrow lanes have been cut
through the snow, and . where the
pavement is slick and icy whenever
the temperature is below freezin
East of The Dalles the highwar
open to Pendleton and reported 'if
good shape.
The Pacific highway is open
throughout its entire length, although
too trip to California is not advisable
at this time, the-Oregon State Motor
association reports. Snow is falling
in northern California frequently, and
the road from Weed to Dunsmuir is
difficult to negotiate. A report from
California to the Oregon State Motor
assocaitlon is to the effect that cars
continue to get through, but that the '
trip is not advisable. Throughout its
entire length In Oregon the highway
is in good shape and no difficulty of
any kind is being encountered. North
ward the road is open as usual, al
though some rough road is reported
between Kelso and Castle Rock. Those
making the run north are advised to
go to Goble on the lower Columbia
river highway and ferry to Kalama.
rather than to go direct via Van
couver, as the road between Van
couver and Kalama is rough at a
number of places and some grading
work is in progress.
BIG TRUCK ORDER IS PliACED
City of New York Gets Fleet of 8 7
Plerce-Arrows.
In competition with leading-' truck;
makers of the country the Pierce
Arrow company was recently the suc
cessful bidder for a big contract to
New Tork cjty, according to word
received by C. C. Fagan company,
local Pierce-Arrow distributors. As
a result of its bid the company was
awarded a contract for 87 five-ton
dual-valve trucks to be used by the
department of street cleaning of the
I city of New York. This is one of the
largest truck contracts of the year in
' . I. 1 J L' ...... Ca.ran v& rt
the trucks are to be equipped with
dumping bodies and 12 with flusher
tanks.
Another large award secured by
the Pierce-Arrow company within
the last month, according to the bul
letin received by the local distributor,
was one from the Ohio River Sand
company of Louisville, Ky. This com
pany, after an unusually painstaking
Investigation lasting three months,
'during which truck factories were
visited and the various trucks under
construction given a series of rigid
tests, decided upon the Pierce-Arrow
and let a contract for a fleet of the
dual-valve equipment for immediate
delivery, the bulletin said.
EMPLOYE PARTY' IS BIG EVENT
Auto Department of Mitchell, Lewis
& Staver Is Host.
Employes of Mitchell, Lewis Sc
Staver company enjoyed a big dance
end party last Wednesday evening
on the sales floor of the company's
building at Broadway and Everett
street. The event was given by the
members of the automobile organi
zation of the company in honor of
the members of the farm machinerj
department.
The big floor was cleared of cars
and waxed for the occasion. Music
was furnished by a five-piece or
chestra and games were arranged for
those not dancing. During the even
ing short talks were made by H. W.
Mitchell, president of the company,
and W. O. Munsell, general manager.
These officials expressed their pleas
ure in the get-together spirit man
ifested In the evening's festivities.
During the evening refreshments
were served. The party broke up
in the wee small hours, and aromises
were exchanged that this would be
the first of a series of such employes'
parties. The committee selected
from the employes of the automobile
department to have charge ,of the
event were: Mrs. Charlotte Alexander.
Miss Olga Doehrlng, Miss FlorenK
Morrison, H. E. Jaggar, Ed Ostendorf,
and J. H.Madden. The committee
received a vote of thanks from the
175 guests for the efficient way'Jn
which- it handled the event.
COLYEAR TO HANDLE PARTS
OX PACIFIC COAST.
Important Step to Benefit Motor
ists Taken by Big Axle and Gear
Company of Detroit.
FRUIT Wi BOLD DRIVER
MOTOR PARTY FIGHTS SNOW
TO REACH PORTLAND.
Kntlat, v Wash., Orchard 1st and
Daughter Here- on Way
to California.
HOOD RIVER, Or.. Dec. 31. (Spe
cial.) Local garagemen declare that
J. Ellis Slater, manager of a large
orchard at Entiat, Wash., is the bold
est motorist who has recently visited
Hood Iliver. Mr. Slater, who left his
home the mlddleof last week, started
on the last Jap of the Journey -to
Portland, Thursday, aboard a scow,
headed for Stevenson, Wash., whence
he took the North Bank highway.
Mr. Slater,' accompanied by his
daughter Miss Katherine Slater, at
tempted to reach Goldendale, after
touring through the Yakima valley.
Their automobile became stuck on the
desolate region south of the Yakima
country, and thj t-vo were forced to
spend an entire night in the open.
"Getting our car free at last we
headed for Roosevelt," said Mr. Slater,
"expecting to ferry across to Arling
ton, but the ferry was tied up because
of floating ice. We drove back to
Walla Walla and crossed over to
Pendleton, coming on uown through
Umatilla to The Dalles, thence here."
Mr. Slater was sV.'anded here for
two days, ferry service between here
and Stevenson having been inter
rupted by floating ;e. The visitor
ani his daughter are en route to
southern Caiifcrnla to spend the re
mainder of he winter. Mr. Slater's
orchard place yleldec" 45,000 boxes of
apiiles the past seasdh.
"I have shipped all of the apples,"
said Mr. Slater. "They are sold and
paid for. We are on the way south
to relax follow'ng the strenuous days
of harvest." .
Announcement has been made that
the Colyear Motor Sales company, one
of the largest distributors of automo
bile parts on the Pacific coast and
representatives for Continental mo
tors and motor parts, has been ap
pointed as the official distribution or
ganization for Timkin axles, gears
and parts. The Colyear company
maintains a large Portland store on
upper Washington street and will
shortly stock up with a complete line
of Timkin parts, it was stated.
The announcement on the part of
the TImkin-Detroit Axle company dis
closes the fact that that company is
embarking on one of the biggest serv
ice plans which the industry . has yet
seen. Authorized distributors for
Timkin axles and gears are to be
named in all parts of the country, and
these distributors will maintain com
plete stocks of Timkin products both
for old and new model cars.
There are now over 170 different
truck and car manufacturers using
Timkin axles and worm glaring and
the steps taken by the Timkin com
pany will mean, it is declared, that in
no section of the country will a
vehicle using these parts be distant
from authorized parts and service.
Formerly some of the Timkin users
had to wait several days when re
placements were needed. The new
plan will cut .this delay to the mini
mum and will Insure genuine Timkin
parts, it is declared. v
LIGHTHOUSES ARE PLANNED
State of Nevada to Put Lights to
Flash Warnings on Highways.
RENO, Dec. 31. The Nevada high
way department has announced that
two highway lighthouses, flashing-f
red danger signals at ten-second In
tervals, are to be immediately in
stalled on the Reno-Sparks road. An
other lighthouse is to be erected on
the WarSTToe summit of the Reno-Carson
City concrete highway.
The Reno-Sparks highway is con
sidered the most heavily traveled
night road in Nevada, and the light
houses will be built at each end of the
reverse curve. If the signals prove as
satisfactory as anticipated other im
portant highways will be likewise
protected.
Drops In prices of some of the best
known makes of automobiles have
again broken out along automobile
row and focused the attention of the
public to the question of automobile
prices and values. Following the
action of the Hudson and. Essex in
making the initial drop December 24
the Nash announced new prices, ef-
fectlvewDecember 28, while the Buick
Cadillac and G. M. C. truck, these
last three all General Motors lines"
came out with new prices effective
today.
The decline in the price of the Cad
iliac was not unexpected, as no re
duction since high war figures had
been made. R. H., Collins, former
head of the Cadillac, had guaranteed
the price cf the car to January 1, and
then had stepped eut of the company.
The new Cadillac officials stayed by
the agreement, but new prices were
looked upon as a certainty when the
guarantee expired on New Year's
day. The new prices were a surprise
in one way, however, and that was
that they showed a greater reduction
than even the most sanguine had
been looking for. H. M. Covey, local
Cadillac distributor, acknowledged
that the reduction, which amounted
to approximately 800 on the touring
car and corresponding amounts on the
other models, was several hundred
dollars more than he had anticipated.
The drop in the Hudson, Essex,
Nash, Buick and G. M. C. truck, all
of which had already made substan
tial reductions since war-time prices,
did come as a surprise, however. Well
informed men along automobile row
who have recently returned from the
east or have . kept in touch with
friends in the automobile Industry In
the east are unanimously of the opin
ion that any further reductions which
are planned will come almost imme
diately, prior to the national automo
bile shows in New York and Chicago
in January.
It Is generally believed that these
shows will see all the new models
and the new price schedules definite
ly established .for the year, and that
after the show no further reductions
will come. Many hold to the opinion
that Increases in prices for spring
or early summer, particularly if fac
tories do not run at full capacity, are
far from being an improbability.
"No change in Ford prices are antic
ipated for the first of the year orfor
the immediate future, according- to a
telegram received by Manager Good
win of the local Ford branch. The
telegram, which is from the Ford Mo
tor company main office at Detroit,
says: "Our attention has been called
to recent newspaper articles and ru
mors to the effect that there is to be
a price drop January 1. There is no
foundation to such rumor and as we
are not contemplating any price
changes, we have no hesitancy in
making a denial of the report."
SHASTA MAY BE CONQUERED
Los Angeles Man Proposes to Build
Highway and Cable Line.
SISSO.V, Dec. 31. Returning from
Washington, D. Ci H. D. Brown, Los
Angeles man who is finishing a
palatial summer home here, has an
nounced that he submitted at Wash
ington a proposal to build a highway
up the sides of hoary old Mt. Shasta
to the timber-line, then a cable line
These Oakland Features Make Possible
The Special Guarantee
0 The new and remarkable features embodied in the Oakland
v engine features which have made possible the sweeping
Oakland guarantee are causing considerable comment
throughout the automotive industry.
' Oakland's special design and construction of cylinders,
t pistons and piston rings have supplied the much-sought-for
means of eliminating an annoying trouble familiar to drivers
of motor cars "oil pumping".
Just how fully Oakland engineers have solved thi3 problem
for motorists particularly in these times of low grade fuels
and oils is best proven by the terms of the Oakland 15,000
v mile written guarantee against "oil pumping."
Read this unusual guarantee when you come in to inspect
the five attractive models on exhibition.
Northwest Oakland Company
WHOLESALE DISTRIBUTOHS,
844-346 Burnslde St.
Automotive Sales Company
PORTLAND CITY DEALERS.
Morrison at 14th. Phone lid try. 3000,
53r-:rr;-"- :--- '," "J'
Oakland Motor Car Company, Pontiac, Mich.
DMmVm efGmmlilatort Corpuntkm
to the top, where he would erect a
giant searchlight.
Brown says he submitted the propo
sition that if the government did no;
care to construct the road he would
build It, the government to give him
a franchise until his money was re
turned with reasonable Interest, when
he would turn it back to the govern
ment. The matter. Brown, says, will be
taken up by western representatives
In congress.
SEW LINES FOR CONTINENTAL
Motor Company Announces Light
Six and Special Bus Model.
DETROIT, Dec. 31. Continental
Motors corporation is about to start
production on two new distinct lines
of engines a light six to be known
as 'model 6Y, which Is designed to en
able manufacturers who have been
building big ixes exclusively to build
a smaller vehicle, rounding out their
line; and a special bus model for
vehicles of 4U to 5 tons, which wjll
be known as model 4L,.
Manufacturers using the light six
engine will build it into cars selling
at about $1000 to $1200. and it is ex
pected that .cars thus equipped will
be seen at most of the shows of the
1922 season. With the light six, -the
Continental passenger line will now
Include the light, medium and big six.
,n addition to its special models manu
factured for special factory designs.
The bus model Is epeclally designed
to meet speed requirements and lubri
cation facility. The truck models
made by the company are also under
going revision along lines permitting
of greater speed.
Drive as If all children and most
pedestrians were bent on suicide be
neath your wheels.
WINTHER TRUCKS
A Better Truck Iltts Not Been
Built to Date.
P. H. BUCHHOLZ
Stuto IHntrlhiifor.
S27 IVualitns-ton Street.
I'hone Broudwuy 4'233.
New Top
New Paint
MAKE CAR
LOOK NEW
Let the Covey Motor Car Co.,
Washington at 21st, paint
your car and re-cover your
top at prices reduced to suit
the times.
I " I
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i L
HERE'S A GLIMPSE OF THE 1922 OLDSMOBILE SEDAN.
v , ii fr - - sit - v?vJt. $i
a . - A J, ; , ' 7,-
This popular enclosed car will be more popular hn ever In the eomtng
season, for It has many improvements over previous models. Including: a
fine kntlss and ventilating system, arm rests on the rear seat and shook
. absorbers. This model, the Oldsmeblle elttht sedan, scats seven passengers.
J'ORD
AN
$735
Reduced
SINCE OCTOBER, 1920 '
Jordan took the lead in price adjustments giving the
public from time to time the benefit of lowered costs of
materials and production.
In October, 1920, the Jordan Five sold at Portland for
' $3150 '
Today a new and finer Jordansells at Portland for
. - , . $2415
COME AND SEE THE NEW MODELS
BROADWAY
at EVERETT
1 1
I r-
WITT TIRES
Fabrics
Cords -
- -.7,000 Miles
- 10,000 Miles
Backed by 12 Years' Eecord
Hewitt qnality is the result of the
constant evolution of 12 years' work.
Hewitt Tires are made by men wlio
average over ten years' tire-making
experience.
Factory Distributor
MALC0M TIRE CO.
Brpadway and Everett St. PORTLAND, OR.
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I 1
BEsa
ore Light! NoQlahe!
Iriti- Glare
JightBoosto?
rw
VLJi
If
Post,
Used with plain 01
patented lens. Willi
increase road light
all -your llIit onJ
the road. Inde9tmctiblc
yits any lleatUight
4
jLjii.lt ViV ' .it'i t. .1. irr.fM .- I - .a. mn
I
K-S RiANUFACTUfflNG CO.
1 102MU24SoGranqAve.-LosAneiesUi.
AUTO DIRECTORY
Auto
Accessories,
Equipment
and
Parts
64"66Broadwair
distributors for Across From
Building
V crqlidE compound, m and 0ne Door
TIRES North