THE SUNDAY OREGOXIAX, PORTLAND, OCTOBER 16. 1921
ing. Refinements have been made
from year to year in the outward
appearance of the closed car and in
the matter of comfort.
"In winter months and in stormy
weather the sedan of today offers
comfort almost comparable to that of
the modern living room, in mild or
warm weather there is freedom from
dust and protection from rain."
L
REPUBLIC BOARD IS ELECTED
Annual Meeting of Stockholders
Ex-Cadillac Official Acts
Solely for Himself.
Held in Xew York.
asaatti
NEW YORK, N. Y., Oct. 15. The an
nual meeting of the Republic Motor
CLEVELAND TO BE HOME
Truck company, Inc., was held in New
York this week, and the board of di
rectors was elected for the ensuing
year. Seventy-five per cent of the
CMS ASSUMES
PEERLESS dTllO
alas
wMa (suclmiie Mew Motor
at a new and Xower Firiee
Active Charge to Be Taken liiiwcdi
utely in Preparation for
Season of 1922.
CLEVELAND, O.. Oct. 15. Expan
sion of the Peerless business is pre
dicted by automobile men throughout
the country, as a result of the trans
action last week whereby Richard H.
Collins assumed the active manage
ment of the Peerless Motor Car com
pany. Mr. Collins recently resigned
as active vice-president and director
of the General Motors corporation
and president of the Cadillac Motor
Car company.
In financing the purchase of a sub
stantial block of Peerless stock, Mr.
Collins acted solely for himself. No
other motor car manufacturer or
(roup of manufacturers participated
in the transaction in any way. At a
meeting; of the directors of the Peer
less Truck & Motor corporation, Mr.
Collins was elected president and
teneral manager of the company.
The announcement came as the re
sult of negotiations which have been
under way for several months and
conclusively, sets at rest reports here
tofore current that Mr. Collins would
only become a stockholder without
assuming active management. That
Mr. Collins plans to make his home in
Cleveland and to assume active con
trol of the company immediately In
dicates thut.be expects to be fully in
tne saddle in preparation for the 1922
season.
Peerless Long Admired.
Mr. Collins has long admired the
Peerless principles of engineering,
intimate study of Peerless design and
construction has convinced him that
the line thoroughly embodies the
quality Ideals which have bean his
inspiration during his entire career.
With characteristic promptness Mr.
Collins already has formulated def
inite plans for the expansion of the
I eerless business. Details of these
plans will be announced from time to
time.
Mr. Collins has said that he would
give his entire time and attention to
the big Peerless plant in Cleveland
and that the company would continue
to manufacture one of the worlu'a
finest eight-cylinder motor cars.
"I am a firm believer in the prin
ciple," he said, "that the director or
general manager of a big business
like the Peerless company is only a
trustee who must, at all times, be
mindful of the Interests of the fou"
groups that make for the success of
any enterprise the stockholders,
because they furnish the capital to
carry on the business: the men who
make the product, because they givt
it its intrinsic value; the- men who
ell It because the success of tho
manufacturer depends on the success
of the merchants who put the product
in the hands of the public: and the
....... u, ,i, ureause, arier ail, a
large body of satisfied owners is the
greatest asset that any business can
possess and this satisfaction results
aolely from the policy of giving the
customer a full dollar's worth of
value."
Mr. Collins Versatile.
Mr. Collins Is considered one of the
most versatile men in ih m.fA- -
Industry. While much of his effort
has been alonK merchandising line,
he has a knowledge of manufactur
ing second only to his knowledge of
selling cars. He went to the utmost
pains to gain his intimate knowledge
of manufacturing, because he has al
ways held that only by knowing what
was going on In the factory could he
most intelligently interpret his prod
uct to the buyers outside.
Mr. Collins' accomplishments with
Cadillac are still fresh In the memo- j
nes oi men wno are conversant with
the outstanding developments In the
automobile Industry. As director of
the policies of the Cadillac Motor Car
company ne doubled the company's
r revenue, opened a branch
nouee in cmcago. whose business
panded so quickly that within less
man a year it wns necessary to dou
ble the floor space of the building:
anu iinisnea In Detroit a
new sales and service building de
scribed as the most beautiful
complete structure of Its kind in the
world, and designed and erected a
new Cadillac factory that is said fo
oe me world s most modern automo
bile plant.
Mr. Collins began his automobile
career back In the early davs of the
Industry as general manager of the
Kansas City branch of the Bulck Mo
tor company. He directed Buirk dis
tribution in this Important territory
with such pronounced success that
three end one-half years later he was
called to Flint. Mich., to sesume the
larger responsibilities of general
sales manager of the Bulck Motor
company.
He was Inter appointed assistant to
tns president of the General Motors
corporation, maintaining office in
New York and Detroit for the man
agement of the large affairs of the
corporation before becoming presi
dent and general manager of the
Cadillac Motor Car company.
Men who knew him weli cay that
K. H. Collins Is the easiest man in
the country to work with. His en
thusiasm for his work and for the
good results accomplished by his sub
ordinates Is so Intensely sincere and
so contagious that his men strive
constantly for greater achievements,
both for the pleasure of achieving
and for the pleaure. as one of them
expressed it recently, "of hearing
Dick Collins say. 'fine and dandy.""
I nVi ii iTiirii,-i t A s.r ii -m-it- - Bui ij f
Rlehard H. Collins, ex-C'adillae
president, who has become
president and general manager
of Peerless.
stock holdings were represented by
individuals or proxies, and voted as a
unit for the new board and the exist
ing management.
The only change in the directors
was occasioned by the resignation of
A. H. lde of Troy, N. Y.. and the elec-
. In his stead of T. A. Burt of
Urbana. 111., representing large hold
ings of Republic stock in the Chicago
district.
The new board elected for the com
ing year was as follows: John N.
Wlllvs. Xew York! W P nhrvaler
New Ycrk: J.E. Kepperley. New York;
Frank E. Smith. St. Louis. Mich.; W. J.
Baxter, New York; T. A. Burt, Urbana,
111.; Francis KKing. Alma, Mich.; E. C.
King, New York; H. I. Shepherd. New
York.
DEALS OX TOR PURCHASE OF
TIRE PROPERTIES.
E-XCLOSED CARS ARE POPULAR
Approach of Winter Emphasizes
Xced or ThU Type of Auto.
With th approach of winter atten
tion Of 4he aiilnmnhila hiii.- I.
- vuci ib cen
tered on the enclosed type of vehicle.
Dealers generally throughout the
country anticipate an Increasing de
mand for the sedan and the coupe
th's season. They point out that the
closed car has been growing in favor
each year with the buying activity
heaviest In the cooler months.
"A few years ago the closed car
was looked upon as a luxury to be
Indulged in only by those who could
afford two cars one for winter and
one for summer," said Chairles B.
Voorhis, vice-president and general
salesmanager of the Nash Motors
company. "At that time production
of enclosed vehicles was limited and
the cost of manufacture was relative
ly higher.
"Since then the enclosed type of
motor vehicle has become more wide
y accepted by the automobile owner
as a car well fitted for requirements
of all ioni. This has been due. In
a large measure, I. believe, to the de
velopment of the art of t oack-1 uild-
Ex-Prcsident of Goodyear Company
Plans boon to Have String
of Producing Plants.
AKRON. Oct. 15. Frank A. Seiber
ling, founder and former president of
the Goodyear Tire & Rubber company,
soon expects to be in control of prop
erties of the Portage Tire & Rubber
company at Barberton.
Control of the Portage plant will
practically complete Seiberling's plans
for the staging of his "come back
in the tire industry, following his
resignation as Goodyear president
under the refinancing and reorganiza
tion of the company seevral months
ago. Edward G. Wilmer, representing
eastern financiers, is his successor at
Goodyear.
Seiberling already controls the Star
Tire & Rubber company of Akron and
the Lehigh Rubber company of New
Castle, Pa. He is negotiating both for
the Republic tire plant at Youngstown
and the Marion Tire & Rubber com
pany at Marion. O., it is reported.
Acquisition of these, together with
the Portage, will give him a chain of
small rubber companies capable of a
combined production of over 10.000
tires daily.
Seiberling's offer of $750,000 for the
Portage property, made before Judge
Westenhaver of the federal court at
Cleveland, is the highest offer made,
and its acceptance has been recom
mended by deposed Portage officials
and by George D. Bates, trustee of the
company. The court's approval of the
Seiberling offer is expected soon
Seiberling plans to resume production
immediately with a force of several
hundred men and eventually to em
ploy 1500 men in the plant.
The Portage company has
capacity of 3000 casings and 2000
tubes daily.
Albright Is Visitor.
W. D. Albright, district manager
of the B. F. Goodrich Tire company
with headquarters in Seattle, was
visitor in Portland during the past
week, conferring with C. B. Caldwell,
local manager, relative to the inter
ests of the company in Oregon.
SALF.S OFFICIAL FOR DURA NT
MOTORS OF CALIFORNIA 13
l'OKTLAM) VISITOR,
y ;
The new Durani four, which re
cently arrived in San Francisco. Is a
wonder, if th word of Harry True
blood, former Fortlander who was re
cently named assistant to C. M. Steves,
vice-president and sales manager of
the Durant Motors company of Cali
fornia, can be accepted. Trueblood
was in Portland last week from head
quarters at Oakland. Cal., and prom
ised Portland's motor row an early
glimpse of the new Durant. One ot
the new cars will reach here within
ivo weei.? b eiiirese. bo uetlareo.
ST NEW bright star has risen.
g And a lucky one.
I X A wonderful new motor
V S JL car is here.
It's a Jordan.
Built and priced to lead the field of
fine quality light cars, it is distin
guished by a new and exclusive Jordan
motor.
A thrilling dynamic bundle of fasci
nating power is the heart of this the
best automobile ever built in America
to sell around $2000. That1 s value.
You have never ridden in a motor
car just like this.
No man will be able to judge it's
exceptional personality until he has
known this rare experience. No
man will beable
to classify it as
merely a remark
able six. There's
a nimble, elec
trifying some
thing in that
burly motor,
which small boys
ft LC 11
Kiw Jordan Motor Call SL WallOD.
Pep Punch Performance
Call it Pep Punch Performance.
It makes the old driver turn and grin.
Prove it? Just come and drive it
yourself. Scores of people we never
hope to sell are invited to do this daily.
The motor is chain driven of course
as all modern motors must be. Gears
never remain si
lent. Four bear
ings to defeat
vibration. Econ
omy? Yes, twen
ty miles to the
gallon. Above
all it's exclur
sively Jordan.
2iai S distinction Uilrumtnts Under GUut
Women Who Know
Women who know how ancient ap
pears the gown of days gone by can ex
plain the charm of Jordan appearance.
Jordan has always dared to lead in
body styles. It was Jordan who made
the old-fashioned beveled edge body
look as antique as grandmother's hoop
skirt That's style.
In this new fashion car all instru
ments are under glass, lighted from
I 3
.4
firm Cowl Ventilator
without. Protected in washing and
from rain. A concentrated beauty
spot taken in at a glance.
A Little Touch of Charm
Women who first learned to drive
old-fashioned heavy cars quickly sense
that subtle some
thing the feel
1 of the wheel of
a Jordan car.
Taat's ease in
handling.
Drive all day
and you'll re
turn happy and
exhilarated
mentally and physically unconscious
of the city speed laws enthralled by
many easy miles per hour on country
roads. That's comforf.
Rare comfort is yours, however warm
the day. The new cowl ventilator
keeps the fore compartment cool. Op
erated with a twist of the wrist from
the driver's seat.
The ventilator adds a little touch of
charm a little bit of something that
every good car eventually must have.
Imagine 'yourself approaching this
trim, graceful car low hung, with
lines inspiring speed.
The colors are as interesting as all
Jordan ideas. You have your choice of
the most enduring bright finish or the
new opaque velvet finish. If you
choose the latter, drive your car a
month turn on the hose and it's clean.
No polishing
no scratches will
show.
Women as
usual are de
manding it first,
because it has a
custom appear
ance and because
it is dust-proof.
Drive 'the Car Yourself .
Step into the Jordan. You know
you step you never climb into a
Jordan. Experience only, not words,
will reveal the feeling when you take
the wheel. You are more a part of
this car than any you ever sat in. It
has a solid, sturdy feeling. You know
that the car is all one piece. It stays put.
Balanced better than any car built,
this nimble Jordan hugs the road, mov-
i
i i8llllllill!l Ifl N
Took in Ihi Door
Ntm Barrel Lamp
ing constantly forward never side
ways. No wiggling, wabbling or twist
ing. No tail wagging behind.
A new lubricating system insures the
long life of this Jordan. Alamite
throughout. But that's not enough
for Jordan a new independent system
reaches . inaccessible places under the
car no more crawling under.
A new trans
mission and a
positive lock
saves insurance
protects against
theft annoyance.
A new type of
clutch, instantly
responsive, long
control lever
reaching into your very hand.
It is a rustless car. Every nickel
plated part on a foundation of brass.
There's a new swanky Jordan barrel
lamp custom style with broad band
of nickel on non-rusting brass.
No more unloading passengers to
'find a dirty tool roll, usually empty.
Tools in padded locked compartment
in left front door.
Jordan Has The Courage
Success Vision and the lucky
Jordan star made possible this timely
announcement.
Success enabled Jordan to avoid tho
deadly struggle to cut quality to quickly
attain a lower price. It gave him cour
age to build a vastly better car instead.
Old Jordan owners knew that Jordan
would do just that thing.
Vision enabled Jordan to know that
Service defines Value and motor cars
will henceforth compete not alone in
price but in service.
So Jordan has built a vastly better
car. An enduring car. Cut his own
profits. Staked his all on the positive
belief that 10,000 men will buy this
car when they realize that it will run
200,000 miles with reasonable care and
last ten years, if the owner treats it
fairly. That's endurance.
NBW JORDAN PRICES
SilhouetM . . . $2093 Plsyboy .... $2093
Lsndsulet . . . 2995 Sedan 3200
Broughsm . $3200
DEALERS No matter where yon are write or wireyonr
terrritory may be open.
This is the best car that can be built at the price. You may Buy Now with confidence.
Distributors for the
Pacific Northwest
Broadway at Everett
Phone Broadway 4675
Jordan Motor Car Company, Inc., Cleveland, Ohio