THE SUNDAY OREGOMAX, PORTLAND. JAM ARY 9. 1981
LOJH) REGULATION
HERE'S A FORETASTE OF THE WARREN MOTOR COMPANY'S ATTRACTIVE DISPLAY AT THE
TWELFTH ANNUAL SHOW.
OP TRUCKS LIKELY
New Jersey Is Installing
Scales for Weighing.
ROAD PROTECTION IS AIM
Rrports From All Ovr Country of
llighuav Bring Torn to
Pieces Cause Action.
Reports are coming in from all the
country to the effect that heavily
laden trucks are tearing: the roads
to pferes. Highways- for which we
paid great sums of money have dis
integrated and the construction of
our road system will probably have
to be undertaken all over again. The
state of New Jersey is Installing
scales to weigh trucks on the great
interstate highways to see that they
are not overloaded. And that is the
vital subject t odlscuss briefly.
Overloading has an evil effect in a
double sense. It Is, as we say, help
ing to destroy thousands of miles of
highways that ought to last for years.
And of even greater immediate in
terest to the truck owner, overload
ing is sending hundreds of thousands
of motor trucks to the junk heap long
before they ought to retire from ac
tive service. In the interest of road
development, which is vital to moto
truck development, and in the poten
aajne of economy the operator of
motor trucks should take every care
to see that his vehicles are not over
loaded.
Experienced truck Users understan
so well the penalties of overloading
that this evil is comparatively a rare
offense among them, but in the cas
of newer users overburdening thei
vehicles is just as pre-alent as it wa
in the early days of motor trucking,
, when we had nothing to ffo on bu
horse-drawn vehicle practice. If
team of horses could pull a certain
load at a fairly respectable speed no
one complained. There was a definit
limit to what the horses could pull
anyway; and the solicitude of the
owner for his animal property pre
vented any grievous overloading.
Trucks Save Money
But the case of the motor truck Is
different. It the mechanism, not
flesh and blood; humanity does not
enter into the question. "So why not
pile on all the weight the vehicle
can carry.'" thinks the new owner
Never was logic more faulty. Trucks
are bought to save money and to
make money for the owner and they
accomplish this end by working faster
than other vehicles and living longer
With less expenditure per ton-mile,
provided they are properly handled
But Just because a motor truck
mado of metal instead of bone and
vi news covered with flesh doesn't
mean that it will carry all that you
can pile on it and give the sort of
service for which it was bought.
Ton-mile cost reduced means
Saving;. Granted. By overloading
remarkable saving might be effected
temporarily; then what happens? The
truck strained beyond its capacity
disintegrates and repair costs, wfth
time lost in the shop, quickly eat up
all the fo,lse profit derived from the
overloading. So, you may make up
your mind that overloading never
pays. It cuts down the ton-mile
profits by reducing speed, wrecking
the vital mechanism, wearing the tires
out before their time and in many
other ways, also.
To the new truck owner it would
Seem impossible that overloading
could affect the engine, but it does.
Consider what happens to the whole
mechanism of the truck in pulling a
load. You know how the traces
tighten when a horse starts, to pull
uphill. The whole harness draw
taut when the added pull makes its
weight felt. When a truck makes a
start thip same thing happens, all
the parts suddenly tighten up; this
means wear. When the truck is over
loaded the tightening is greatly in
creased and the wear is correspond
ingly more rapid.
Evils of Overloading.
The new truck owner fondly im
agines that a truck designed to carry
S000 pounds can easily carry 4000 and
that no one will ever know the differ
ence. Perhaps not, but his bank ac
count will very quickly show the
effect of experiment.
It is quite true that the truck can
carry the overload and will do it,
shouldering 1000 or even 2000 pounds
more than its given capacity. But
the different parts of the mechanism
were not built to bear the added im
post. Soon engine bearings begin to
give trouble, the clutch goes bad, the
transmission bearings show the ef
fects of excessive work, the universals
ffhow igns of approaching dissolution
and the tires what happens to the
unhappy tires is. in the picturesque
vernacular, a plenty. Those tires were
built to carry a specified load and
every extra hundred pounds means
faster wear, the rate increasing pro
tUBgl I 111 J
When the truck owner has persist
ent tire truble he had better make up
his mind that his trucks are being
overloaded and take steps to stop it.
Some habitual overloaders should
have a look at the wheel bearings of
a new truck after one month's run
ning. They have a graphic lesson in
what overloading means.
Granting, then, that overloading
means eventual loss, despite apparent
Immediate gain, It Is necessary to
find methods of preventing this type
of abuse. The simplest way, of
course, is to weigh each load, but
often this is Impracticable, and al
ways it means time wasted. Another
method is by noting spring deflection.
In using this method the spring de
flection at full load must be known.
Recently a device has been brought
out which tells when the. truck Is
fully loaded to its rated capacity and
also indicates overload. Truck own
ers who handle material or goods of
the same kind all the time have no
trouble, since bodies have been de
signed to take only the rated load.
Estimating- the Load.
This is the case with coal trucks,
contractors' trucks, trucks carrying
sand, gravel and so forth. Difficulty
arises when the operaavr has no def
inite load to carry each time, as, for
example, express operators. Experi
ence is a good teacher, and often
the driver can be taught to estimate
within a hundred pounds or so of the
load's total weight.
Of course, the ideal is to carry ex
actly the rate of load every time the
truck makes a trip, ut frequently
this is Impossible. When a car is
carrying less than its rated capacity
It means Inefficiency, while an over
load means Inefficiency of another
and more serious kind.
It Is for this reason in mentioning
the racking of the trnck mechanism
by overloading so that much empha
sis h laid upon the truck buyer's get
tlngr vehicle of the largest capacity
needed rather than the minimum.
Alsov..thfj vehicle should bs bought
(roml reliable maker.
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Above One of the new Peerless seven-passenger models, similar to one which will be shown by the Warren
company, distributors here. Below A Velle "I!!" five-passenger sedan which will be shown, along with
another Velle or two, by .the Warren company.
PAYNE FOR PARK HIGHWAY
.NATIONAL IMPORTANCE NOT
OVERESTIMATED, IS REPORT.
Road Is Valuable in Developing
West's Resources; Playgrounds
Draw Thousands.
DENVER, Colo., Jan. 8. Commer
cial associations, radiating the ac
tivities of community progress, can
fnd the desired assurance for sup
porting the national park-to-park
highway movement in recommenda
tions made to congress in the annual
report of John Barton Payne, secre
tary of the department of the interior,
n the estimation of Gus Holms, sec-
rttary-manager of the association
that has its general offices in Denver.
The following paragraphs from
Secretary Payne's report are to be
used by state directors of the asso
ciation in seeking recognition from
western legislatures convening this
month :
"The year 1920 saw the establish-
ment and designation of the national
park-to-park highway. The national
mportance of this highway cannot
b- overestimated, for in extent and
grandeur of natural exhibits It sur
passes any other scenic drive on
eart h.
'The value of this highway as an
-r;ortant factor In the Industrial de
elopment of the west cannot be
overestimated. While the highway
follows a well-marked, definite route
the form of a great circle, it is
but the nucleus of a great interpark
road system , which will later be de-
eloped."
Motor travel to the national parks
i 1920 showed that 128,074 cars en
tered the playgrounds, against 97,721
l 1919. The 1920 report shows that
1 9.504 tourists visited 17 national
arks and 138.951 visited 11 national
monuments, making: a total of 1.058.-
Twelve of the 17 parks are on
he route of the national park-to-
lrk highway. In 1919 there were
11616 visitors to the park and mon-ments.
Officers of the national park-to-
ark highway association, aided by
state directors, are urging the finan
cial support of commercial associa
tions and automobile clubs in towns
on the route. They are also encour
aging support from other towns not
on the route, in states traversed or
encircled by the 6000-mtle wonder
highway, referring. In this matter, to
tho report of Secretary Payne, which
reads:
"All of the states already offer ex
ceptional smaller circle tours within
the limits of their respective boun
daries, which will considerably dis
tribute the inter-park travel through
their different communities as it
passes from one park to the other.
This great inter-park road system
will be rapidly developed now that
the national park-to-park highway
is designated."
NEED FOR CARS IS GREAT
Letters From Auto Field Indicate
Spring Shortage.
Some time ago Walter P. Chrysler,
chairman of the Maxwell-Chalmers
committee, made the statement that
"discontinuance of production and de
lay in resuming it will almost cer
tainly bring aTbout another shortage
of good motor cars in the spring."
This opinion is shared by a ma
jority of automobile editors and edi
tors of automobile trade magazines
in letters to the Maxwell-Chalmers
advertising department.
The general opinion of the several
editors is that the need and demand
for cars is as great as ever; that,
according to reliable statistics, there
will be approximately 1,500,000 re
placements needed next year in addi
tion to supplying the usual quota of
new owners, and that,' as a- result,
the demand will be greatly In excess
of the supply, since it will be some
time before production reaches full
swing.
GASOLINE FILM FEATURE
DISCOVERY OF MOTOR FCEI
THEME OF PICTURE.
Evolution of Travel, From Primi-'
tive Times to Modern Day,
Will Be Shown.
CAR NECESSITY FOR SALESMAN
Many Deals Are Carried Through
Because of Handy Machine.
"That the passenger car has be
come indispensable to the traveling
salesman is now recognized by nearly
every large corporation, as it not only
enables salesmen to cover more ter
ritory, but is proving more economi
cal than traveling on railroads, espe
cially on the small town divisions,"
says H. J. Mcintosh of the Mcintosh
Motor Car company, local Kissel dis
tributor. "Another good point is that a car
does not tie up salesmen to sched
ules. Many orders have been lost
where the salesman to make a certain
town cuts short a business call which,
if carried, on a little longer, might
end in a sale."
Would Sell Product Here.
French automobile manufacturers
are investigating conditions of the
United States as a market for their
new production of motor cars and
trucks.
Caterpillar tractors will be em
ployed In the lumbering district of
Vaidiva, Chile, and probably be the
solution of the difficulty in moving
heavy timber during the rainy sea
son, which often lasts nine months.
For the first time, the discovery of
gasoline is to be shown on the screen.
as part of a motion picture being pro
duced by the Coie Motor Car com
pany of Indianapolis, under the su
pervision of the Harry Levey Service
corporation. The picture is to show
the entire evolution of travel, from
primitive times down to the modern
day modes and methods of travel,
it is said by the technical staff in
charge' of making the picture, that
this scene is to be one of the most
difficult ever attempted in motion
picture photography, and at first it
was considered too dangerous to be
attempted. Mr. Levey decided, how
ever, that this story must be exact,
and true to history in every detail,
and it was the opinion of H. R. Hy
man of the Cole Motor Car company,
who prepared the script for this film,
that the discovery of gasoline was
too important a part of this story to
be omitted. He announced that this
discovery must be. shown by the ex
plosion of a lamp just as it occurred
back in an old shop in a quaint old
foreign village.
Accordingly, sets of the village and
the shop are being prepared on a
special location with strict attention
to historical corrections and plans
are being completed for showing on
the screen the exact occurrence that
led to the discovery of gasoline.
It is said that special asbestos-protected
equipment is being secured and
that the cameramen, the directors,
and everyone else who is to have a
share in the photographing of this
scene, is being fitted with special
asbestos suits, masks and hats to pro
tect them in case of an accident oc
curring as a result of the explosion.
The film shows changes in ways
and means of travel in every part of
the globe, from primitive days to the
present. Head's of travel societies all
over the country have been communi
cated with. and many of them have
already written to the studios of the
Harry Levey Service corporation,
which is pr-ducing this picture, sig
nifying their desire to co-operate on
this picture. Several of these soci
eties have already requested that du
plicate prints of the film be made
for them so that they be shown at
sessions of the clubs.
Many well-known magazines and
publications devoted to travel, his-
Another Year of Jordan History
During 1920 an increased number of folks found motor car contentment in
the ownership of a Jordan car.
Many were surprised to find that fascinating refinement of design, nicety
and completeness of appointments and distinction in finish hitherto associated
only with very expensive custom-built cars. Jordan is well named, "The Style
Leader Among Fine Cars."
Others found cause for wonder in operating costs. In July twenty-seven
Jordan cars in as many different states did 12,546 miles at 24.1 miles to the
gallon of gasoline. Locally a Jordan traversed 450 miles over commonly used
highways Portland to Hood River Portland to Scappoose Portland to Sa
lem to the tune of 21.3 miles to the gallon.
A little later the Jordan held a National Hill-climbing Contest. Everywhere
Jordans were put up against and conquered the steepest grades. The "Chassis
of Finished Mechanical Excellence" proved that which owners had long known
that it had in addition to perfect balance, making for remarkable freedom of
operation, and. riding luxury, red-blooded vitality and the power of the strong.
This year Jordan production will be taxed, very likely beyond its limit, to
meet the demand of those who will turn to Jordan for motor-car satisfaction.
Many will be folks of discrimination who could, if Jhey willed, buy cars of any
price, but who will recognize in the Jordar, the logical car, possessing individ
uality which awakens a healthy pride of possession.
BOTH OPEN AND ENCLOSED MODELS OF THE
JORDAN WILL BE EXHIBITED AT THE SHOW
Mitchell-Lewis & Staver Co.
Broadway
at Everett
i
Portland,
Oregon
i
torical research and news of indus
tries have responded to circulars sent
to them in regard to this film, saying
that they will be glad to co-operate
along lines of publicity when the
time comes.
Premiere showings of the films will
be given in several of the large
cities. For these the indorsement of
chambers of commerce of these va
rious cities is being licured, and in
vitations will be sent out through
them to prominent members of the
community and to members of so
cieties and organizations who will.
it is expected, be interested in this
film.
Protecting a Gasket.
Gasket material when applied in
place for some time will adhere so
well that it is difficult to remove it
without tearing the gasket. Before
a gasket of this type is applied it
should be given a generous coating
of graphite, which avoids sticking
and allows the gasket to be used over
and over again.
Beware of railroad crossings.
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REPUBLIC TRUCKS
GOOD TRUCKS
GOOD OWNERS
0
3'2-Ton Republic Owned by Hazelwood Ice Cream Co. I
5 After the showing this truck made in the snow of last winter five more Republics were bought
Roberts Motor Car Co., Inc.
Boise. Idaho. Largest Exclusive Truck Dealer in the Northwest Portland, Or.
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Winther Trucks
The rugged appearance and well balanced
proportions of Winther trucks are valuable
to the owner from an advertising standpoint.
Not only do they create an impression of
business stability, but their appearance
suggests the prompt and capable hauling
service that is accomplished.
It is a well known fact that Winther trucks
are Protectors, as well as Builders of busi
ness reputation.
On Display in Our Show Room
Winther Motor Truck Company, Kenosha, Wis.
Buchholz-Stater Motors, Inc.
351 BURNSIDE ST.
Phone Broadway 4234
H. Buchholx,
Pre.
Buchholz.
VIce-Pre.
C. Stater.
Mgr.
Live dealers write for territory.
28 Price
Reduction
Effective January 1st, the
price is reduced 28 per cent on
all automobile starting and
lighting types of
Exi6e
BATTERIES
The quality remains the same,
giving you the maximum com-.
bination of power, depend
ability and long life.
Official Distributor
The
Storage Battery Co.
348-50 Couch St.
Near Broadway
Phone Broadway 3043
Let Us Quote You