SECTION FOUR
Pages 1 to 12
Dramatic, Photoplays and
Music
AAl.v.
PORTLAND, OREGON, SUNDA MORNING, NOVEMBER 14, 1920
NO. 46
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SEVEN PAGES of Extraordinary
Offerings Stamp This Event as the Most
IMPORTANT of Its Kind Ever Pre
sented to Residents of Portland and Its
Environs
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Merchandise of cJ Merit Only"
SE VEN FULL PAGES in This Section
All Teeming With Jnterest. Read
Each One of Them Carefully!
A NEW SALE in the Annals of Department Stores
Seasonable Merchandise at Next Season's Prices
Yesterday
Today
Is9 PRICE ?J
V8 TIME j4
A Bom.
Stoke!
Operafinoori eiB&Segf
weir-Tinie Costy
We have done more than turn back the hands
of the "old price time" clock, which was regu
lated by war-time costs we have discarded it
altogether, and in its place have installed the
"new price time" clock. ,
ON MONDAY, NOVEMBER 15,
LIPMAN, W.OLFE & COMPANY
iff ..,ropfr 1
PRICE
$8 TIME
0pereiin3 on Bo.se of
Present Costs
Will inaugurate the greatest sale in its history in which regular merchandise from every department will be sold, irrespective
of former markings, at amazingly low prices in order to make this event stand out pre-eminently as the
BESX SALE EVER HELD IN PORTLAND
iTo do this we have resolutely determined to take these daring reductions Not a few things at half-hearted reductions
BUT SEASONABLE MERCHANDISE FROM EVERY DEPARTMENT Without a Single Exception
at Next Season's LOW
CES
SUCH A MOVEMENT as this calls for courage, and in
doing it we take, the lead, as our patrons always look for
and expect us to do. We are going to dismiss the thought
of profit in this Sale. We are going to sell merchandise
at next year's prices based on NEW advanced wholesale
costs, established by many mills and already in our possession.
Silks Reduced to $4.95
Four of the Finest and Most Beautiful
Weaves We Have Ever Shown
Silk Brocade Heavy Fancy
THE SILK BROCADE is in the shades of orchid,
sea foam, new rose and jade that light up most beauti
fully for evening wear. 39 inches wide.
THE HEAVY FANCY is most effective for big
evening wraps, combining well with plain material.
40 inches wide.
Printed Warp , Rodyair
THE PRINT WARP SATIN-AND-TAF-FETA
combination displays the most wonderful
changeable color effects that we have ever shown. 36
inches wide. ' ' ' . '
RODYAIR is the newest and best of knit fiber
weaves for dresses and blouses. In black, navy seal,
taupe and Copenhagen. 42 inches wide.
$1.35 The Lowest Price to Be Quoted on Such Fine Black
Messaline and Taffeta as These '
. Both these silks are 35 inches wide the messaline is a
heavy weave, in the best black, and the taffeta is in the
soft Swiss finish none better. Fashion demands at least
Second Floor Lipman, Wolfe & Co.
one black silk dress in the wardrobe and here is
opportunity to save on the silk.
real
AND WHILE WE have been candid and outspoken in tell
ing you the why and wherefore of this Sale, we want
YOU our patron to remember that this great move
ment is also for you. You will gain in distinct savings.
In the end we will both profit we shall have gained
your patronage and confidence and a great future for
this Store will be assured. -
Incomparable Velvets and Velveteens
In Our Greatest Sale of Pile Fabrics
These are the fabrics incomparable for color that shimmers and glows and changes.
Every woman will welcome the opportunity to choose from the finest collection of these,
fabrics ever assembled in Portland and right at the beginning of the season at end-of-the-season
reductions !
36-Inch Velveteen
$3.35 Yd.
This is the best quality of boulevard velvet, superior to all
other velveteens for style and service; black, navy, African,
taupe, Copenhagen.
48-Inch Velveteen
$4.95 Yd.
A lustrous serviceable velvet in black, midnight, navy, Fast-color, fast-pile velveteen, just the right weight for suits,
brown, taupe ; greatly reduced for this sale. coats and dresses ; in black, seal, midnight, plum.
. - Second Floor Lipman, Wolfe Sr Co.
40-Inch Chiffon Velvet
$7.45 Yd.
This is a wonderfully fine and becoming weave in black,
midnight, brown, taupe, plum, sapphire, wine, dark green.
$7.45 is the lowest price that has been announced for such
superfine velvet.
36-Inch Paeon Velvet
$5.45 Yd.
THIS STORE USES NO COMPARATIVE PRICES THEY ARE MISLEADING AND OFTEN UNTRUE
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