THE SUNDAY OREGOXIAX, rOHTLAXD, 3IABCII 21, 1D20
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or the small gasoline truck rery seri
NEW YORKERS WIT
ously.
Hand In hand with expansion by
means of trucks comes the means
FOR ORIGINAL COST
for advertising. Advertising creates
more business, and more business can
only be handled successfully by faster
equipment working a given number
of hours daily. The average small
merchant is lacking in his ability to
expand rapidly because he always
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thinks of himself as a small dealer
Investment
: paid by
More- Than Re
New Economy.
Fight On to Have Car Tracks!
he hardly ever considers the large
teritory around him -which he could
serve if he had the equipment, with
' Taken Out.
which to do it.
TOLL BRIDGE IS DISLIKED
RUCK
SOU
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BUSES
BROAD!
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DOUBTERS ARE ANSWERED
Merchant of Low-Priced Commo
dities Often Declares Use or
Auto Is Too Expensive.
One of the first arguments that a
merchant of low-priced commodities
pives against truck operation in place
of horses Is that the track is tpo ex
pensive. The small profit on a small
volume of business, he claims, doesn't
Aberdeen Motorists Want to Elimi
nate Charge for Passage.
ABERDEEN', Wash.. ' March 20.
(Special.) The Grays Harbor Motor
Car association has appointed a deal
era" committee to confer with the
county commissioners on the elimina
tion of toll over the Northern Pacific
bridge now being used as a temporary
outlet to the east from the Harbor.
The association hopes to secure county
aid in maintaining the bridge and
believes that Aberdeen and Hoquiam
motorists should not be made to pay
the costs.
Jack Sims of Hoquiam was elected
president and J. C. Ueily, Aberdeen,
secretary. Thirty dealers, represent-
CONGESTION IS TOO GREAT
Nationally Known Firms in Move
to Substitute) Bus Lines for
Trolley Cars.
A . ,,,..( mootin ET nf the hoard
of -directors of the Broadway asso-
niaitnn. nf "Vpw York citv. it waft de
cided to raise a special fund of 125,000
tv ha ftrnnnHiiH in flTI ftffnrt for T&-
moval of streetcar tracks from Broad- I
IIOTEL MAN PROUD OWNEII OF NEW PATERSON SIX.
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4 t,'X kIms
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Mrk Rnptakio (front) of the" Ulentvood hotel bought thin ear taut week from the Lnni fc.. bye Motor company.!
I'atrrxon distributor here, the air hrina; made by U. s. KBIe, nno la on me otner aiae oi ine car. nil i-ateraon
is apreially painted in a handsome derp jcrrrn. ,
permit of the expenditure of a truck,
the hiring of a driver and the main
tenance of it in the proper way. The
first thins this merchant does when
he says that is that he doesn't want
to expand his business. Those are
not the exact words he uses, but un
knowingly that is implied. Expansion
cannot be had with the horse equip
ment because it requires a truck to
cover a greater area, hence supply
more customers. Some typical ex
amples and comment on them follow:
A dealer in bottled beverages does
a town business exclusively and uses
one horse-drawn vehicle, which is
worked to the limit. No further ex
pansion can take place unless another
horse and wagon are secured. The
frequent starts and stops, this mer
chant says, make it impossible to
operate a truck economically.
Has he ever considered the electric
truck or the low-priced gasoline
truck, such as the Ford, Dodge, Max
well. Reo. etc.? The electric espe
cially does away with the objection
that frequent starts and stops are ex.
pensive, and this type ol venicie can
be operated at far less cost than i
horse and wagon of the same ca
pacity. Above all. this truck will
work a greater radius, does not re
quire much experience for operation
is easily garaged and can be charged
by the owner or driver.
Few Parts in Electric.
The mechanical parts are very few
and hardly ever gel out of order;
the electrical side or the truck is
easily understandable by the town
electrician, or in a large community
by dozens of garage men and service
station hands.
It is quite true that the initial cost
of such a vehicle is higher man me
horse eouinment. but if business ex
pansion is to take place it cannot be
done more economically unless
truck is brought into the business.
Take irrnceries. for example. In the
smaller towns the progressive mer
chant uses, some such small gasoline
vehicle as those mentioned above,
whiio ihn backward one uses the
hors eouinment. The latter will al
wavs do a "one-horse" business. He
must make his delivery schedule, the
size of the load. etc. with the corses
ability constantly in mind.
Th small erocer. butcher, vegeta
He store and hundreds of others will
hrinir ud the subject of increasea
prices due to the truck equipment.
One such merchant recently told the
writer that he could not sell even cer
tain staples at the same price as the
competitors in the town because the
competitors either did a carry-home
business or used horses. An investi
gation showed that this merchant was
right so far as prices were concerned,
but he gave the wrong reason for the
difference in prices, and his own rea
son was proof sufficient that he
wasn't using his trucks right.
The competitors who used no wagon
er truck delivery were of the chain
store variety, and these stores buy
their goods In such immense quanti
ties and have such a rapid turnover
that they can afford to sell at a
lower price. But rapid turnover is a
function of the number of customers
you have.
Better Syiitem Needed.
The more customers the more busi
ness, naturally. It is obvious that
the greater territory you serve the
more customers you will get, and the
large territory can be covered prop
erty only with trucks. A fish store
in one town near the writer serves
customers six miles away, and those
same customers can buy their sea food
only four blocks from their homes.
They don't buy from the local store
because one can never depend on the
delivery of the goods oecause ooy
delivery is used. The dealer six miles
away has a regular schedule, but he
also guarantees that you will get your
order delivered at any reasonable time
you state. Such service is appreciated
hv the customer.
Th small merchants like those
above mentioned also state that it
often Is very expensive to make de
liveries because you never can fill
the wagon and it doesn't pay to send
it out with goods for four or five cus
tomers. If you do send it out the
cost of delivering eats up the profit
on the sales. When operating motor
driven wagons it is essential to work
them continuously, if possible,
through given hours of the day. ay
between 7 and 8 for early morning
deliveries, between 10 and 11 for noon
work and for two hours at night be
tween 3:30 and 5:30. When a truck is
standing idle it isn't eating oats, and
during the time it works it can cover
twice to three times the territory
that a. horse covers.
' It is a fact that the small merchant
tus not considered the electric truck
ing the entire county, attended the
banquet. S. C. Davidson was appoint
ed chairman of a committee to direct
the handling of the state auto con
vention here in July.
Several interesting talks were given
on business practices and conditions,
among which the used-car situation
was thoroughly discussed.
FEDERAL TRCCK SOLVED MAR
. KETING PROBLEM.
Before Truck Came Producers in
Fertile District Could Xot
Sell Their Produce.
Fertile agricultural ground which
way and the installation of a motor
bus system.
This action was taken following
report of the transportation commit
tee, which on a referendum submitted
to the association's members found
that 80 per cent favored "removal of
the street car tracks and the substi
tution of a modern bus system."
It was announced that special coun
sel had been employed to conduct such
legal and legislative procedure as is
necessary and also that a special force
be employed to collect and prepare
data and Information to assist the
transportation committee in conduct
ing the campaign.
Two Car I.Ine in Street.
At present the surface transporta
tion service in Broadway is conducted
by two traction lines, which charge
separate fares and do not issue inter
changeable transfers. One line runs
from the lower end of the city
through the financial and retail store
section to the theatrical district.
while the other runs from the theatri-
rin.1,,r -H.if.H nn ca1 oi&irici inrouttn part oi me resi-
inconvenience of changing cars when
abundance of marketable crops, but
lack of facilities for marketing these
crops quickly in the populous nearby
markets was a keen source of worry
for producers, who were unable to
cash in on the bounty of nature.
In June, 1914. R. B. Briscoe pur
chased a li-ton Federal truck. His
attempt to solve the local problem
was watched with interest by the
hundreds of farmers beset with the
same problem.
Up to this time the raising of prod
uce and marketing it by rail had
been unprofitable and unsatisfactory
because the trip to Los Angeles, the
nearest large market, could not be
accomplished by their teams in one
day. The town bid fair to slide into
a rut of obscurity.
The first year Briscoe marketed his
crops in Los Angeles with little trou
ble, no delay, and at prices that gave
him a good margin of profit. He was
able with his truck to make the round
trip in three hours, with the result
that he had plenty of time for his
farm work. He soon learned that by
making two or more trips a day he
could market his neighbors' as well
as his own crops. The profit of the
extra trips more than made up for the
labor he hired for his own farm.
The following year he easily made
two 30-mlle trips each day at an ex
pense of J7.20, including all items and
$2.50 a day for himself. This was at
the rate of $1.80 per ton, hauling two
tons on each trip and four tons when
necessary.
With this one truck Briscoe has
been able to market the produce of
both his neighbors and himself by ob
taining orders from produce men in
Los Angeles and other markets and
guaranteeing shipments on schedule
time. In addition he was able to hunt
other markets where the commission
men were not so well supplied, such
as Long Beach, Pomona, San Pedro
and Santa Ana.
Briscoe and his truck proved to the
farmers of this section of the country
that the motor truck is the answer
to the economical marketing problem.
Essex Tops Hand Tailored.
Tops on Essex touring cars are
hand-tailored to each car in the big
body-trimming department at the
Hudson factory. The tops are cut by
expert .designers, the material is
sewed by a small army of women and
then both curtains and top are care
fully fitted to each car.
Akron's great tire is The General Cord. It was one
of the first successful cords so successful that The
General factories have had to work day and night
ever since to make enough to go around and six big
new additions have been built in the last four years.
You can have General Cords on your car by order
ing them now.
Built in Akron. Ohio, by
The General Tire and Rubber Company
goes a long way to make friends.
Bdwy. 180
going from one of these districts to
another have been causes for many
complaints.
Two even more serious complaints
are the congestion in vehicular traf
fic and the absence of the logical mo
tor traffic Street cars stop to take
on and let off passengers at nearly
every corner and frequently between
street corners. Passengers must pass
across the space reserved for vehicu
lar traffic to reach the sidewalk. The
law requires all vehicular traffic in
the lower section of this street to stop
when a car stops until the passen
gers get on or off and the car re
sumes its headway.
Even Narrower Than Here.
Broad-way. in its narrower districts, I In European cities and in some Amer
" ieet wme. ine street car lines lcan cities accommodates under cover
occupy ii ieet oi tnis space, mean-
While Rrnadwav 1 fh niv -ft operated in Broadway. It is
on Manhattan island running from ita I mobile than the street car because It
lower end to Kingsbridge, a distance is not .c(J.flned to rails and stops at
of about 20 miles and. therefore, the the curb, and while it prevents many
logical through highway for automo- accidents by letting the passengers
bile traffic, it is not so used because alight directly on the sidewalk, it also
of the congestion caused by street would permit all other vehicular traf-
cars and tracks. Motor traffic has. fic to move uninterruptedly In the
AMERICAN TIRE & RUBBER CO.
Distributors
On the General Corner, Broadway at Oak
Two Phones If One Is Busy, Call the Other
Bdwy. 2300
ijw.imiw.iinjimm) i
inereiore, Deen using jntth avenue,
with the result that that street has
to carry a traffic greater than any
other, in the world. If conditions in
Broadway can be improved as desired.
much of the traffic now in Fifth ave-
lanes now provided for it. In case of
a breakdown the bus can be moved
to a side street Instead of blocking
the entire line as the street cars now
do.
'Reliable information is that a bus
nue will be diverted to Broadway andlline can profitably be operated on the
trartic conditions in both streets I entire length of Broadway on Man
greatly improved.
In a statement by the managing
director of the Broadway association
he says: "Nearly all cities in the
United States and on the continent
hattan for a single fare.
Included among those in favor of a
motor bus line for Broadway are
United Cigar Stores. Chatham & Phe-
nix National bank, Gimbel Bros, Man
refuse to let street car tracks be laid hattan Life Insurance company, Con
intheir finest streets. I eolidated Gas company. Hotel Inv.
"The modern motor bps as used ' perial. AJax Rubber company. N'a-
Itional Cash Register company and
Park & Tilford. This list gives only
a few or the nationally Known con
cerns engaged in different lines of
trade that advocate the proposed
change.
Cowl Ventilator Convenient.
A popular Essex feature la a cowl
ventilator, easily operated from the
dash, .which regulates the tempera
ture in the front compartment. This
eliminates necessity of prying open
the doors on hot summer days to let
the heat of the engine escape and thus
adds to the comfort of anyone in the
front seat.
Sheridan to Have) Stw Garage.
SHERItVAN, Or., March 20. (Spe
cial.) A new brick and tile garage
will be erected in the business section
of the city by Henderson & Houser
alongside of their present garage and
will be one of the best equipped in
this section.
We wish to announce the opening ot our
new store 1n Pottland, where we will carry
one of the most complete stocks ot patent
rings in this city.
Oversize .015 to ..". 1 and run in size
from lVi Inches to 12 inches in diameter.
If you are having compression and oil
trouble you should see us before having
cylinders ground or other rings Installed.
We guarantee to give perfect compression
and stop otl trouble.
We specialize on tractor, truck, marine
and stationary engines, alfo air compres
sors and aimnonia machines.
We have oversizes made especially for
rebored cylinders.
Double Seal Ring Co.
iXOn Bunuide Street
The reputation for square dealing we have made
the past five years will not be lost now
by selling Republic Trucks with
questionable contracts.
Republic Trucks Are
Sold on Their Merits -
Roberts Motor Car Co.
Vancouver, Wash.
Portland, Oregon
Boise, Idaho
INVESTIGATE
A SIZE FOR EVERY REQUIREMENT
34, 1, iy2, 2 and 32 Ton
Broughton Motor Truck Co.
( 325-327 Glisan Street
PORTLAND OPvEGON
Distributors
SALES SERVICE
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