The Sunday Oregonian. (Portland, Ore.) 1881-current, November 16, 1919, SECTION SIX, Image 82

The Sunday Oregonian., November 16, 1919, SECTION SIX, Page 4, Image 82

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Newspaper Page TextTHE STJSDAT OREGOX1AX. PORTLAND. NOVE3IBER 16, 1919. i lOfiT R. C . Rueschaw Has Apole Orchard of His Own Here. THIS IS COUNTRY FOR HIM tiig Man in Auto Industry, Head of Mitchell Motors Company, Says Roads Will Be Big Asset. One of the best evidences that the iitchell Motors comnanv of Rnrirtp. Wis., has an abiding interest In the progress of the Pacific northwest lies in this fact: That R. C. Rueschaw vice-presiaent and general manauer way, travel over It betna a matter of j considerable peril; I But now he is prond or the lact tni he is one of the few persons who went over that road. During his vis it here he went out the new Columbia highway and his praises of it were all the warmer for having known the old road as it was. Mr. Rueschaw was accompanied to Portland by C. W. Arthur, western manager for the Mitchell Motors com pany. While in Portland Mr. Reus chaw spent considerable of his time with the Mitchell, Lewis & Staver company, which has been northwest distributor of the Mitchell for many years. FORD CARS FOR SALESMEN New York Firms Supply Their Men With Small Runabouts. . "Three hundred Ford runabouts sold in one lot to the Liberty Yeast com pany of New York City is indication that modern industry and competition in business have become so keen and thoroughly developed lhat the heads of America's great commercial firms are convinced that business does not come, but it is gone after," says C. E. Francis, Ford dealer. "T. ..mmiinlHnn frnm tViA lTnrd Motor company we are informed of the bis sales or commercial cars in the east to bring more forcibly to the AUTOMOBILE EXPERTS IN NEW FIRM. speech rr-nr aaaar J)5&0JTiPJL- ' r - - j w .a Y. WUI J. ester Earle Heym Will J. Lester, former head of the automobile department of the Portland T. M. C. A., and Earle Heym have established the Lester-Heym company at 49 Sixth street, just next to the Y. M. C. A. automobile school. Both are automobile mechanics of many years' experience and they are specializing In .Dodge repairs. Mr. Heym was for several years Dodge specialist with the Covey Motor Car company. Both he and Mr. Lester have had experi ence in automobile factories. thereof, has an apple orchard in the Yakima valley. Wash., that is truly th- apple of his eye. Mr. Rueschaw, one of the big men of the automobile industry, was in Portland last week. An Interviewer discussing the automobile situation with him learned also that his orchard has 22 Vz acres; that it is named the liuebow fruit ranch; that it Is now producing and paying dividends, and that the Pacific northwest is. after all. the only place even for the head of a big automobile industry to live. Mr. Rueschaw frankly likes the Pa cific northwest. When it rains out here he rambles around without an umbrella like any native. When there is a piercing touch of autumn weather he draws deep breaths and opines that, the ozone is finer than any they have back east. In short, he is "sold" on this country, and any old thing the climate does is all right with him. f'omins Port of Country. But more than that, Mr. Rueschaw declares that the Pacific northwest is the coming Bection of the country. As to being an automobile market it has already arrived, but the number of cars now sold here are few, he says, to what will be sold in the next few years. "You have a fresh outlook on life out here," said Mr. Rueschaw. "And opportunities! I never have seen such opportunities. Looks to me as if a man can go into almost any line, wait a little while, and turn every thing he touches into dollars. That is how your business prospects im press an easterner like myself. "1 like the way you do things here In the west. As an example, your road building activities. Back east we are slower, though we have so many more people, to improve our highways. Here you consider it as a J job that must be done, plunge into it, tear up every road you have. .and re build them all over again into mod ern highways. Perhaps it costs a pood deal in the rebuilding process, I MTV belie'V-e me, you will reap the '"profits many, many fold when the job is done. "It is a progressive business man who knows when to scrap the old out-grown machinery and substitute it with new. The executive who does that must have vision and imagina tion. The same applies to states and road building. You have the vision and the imagination and you will benefit from it more even than you calculate. Good Roads Great Assets. Your roads will become highways for motor truck lines, and your scenery arid fine highways will at tract tourists here in vast numbers More than that, you have something to show them. And behind your great scenery you have great oni-h as mv anule ranch.' Mr. Rueschaw spoke Interestingly if the automobile ituation, so far as -, ha factories are concerned. He said ...v. will be scarce next spring and told the reason why. This reason, he aid. is that -while most factories are r.lrlv well suoplled with materials there are virtually none of. them that all tne materials iney neea. "So small a thing as a little bolt r nut." he said, "can hold up the .ntlra production of a factory. Ma terlals such as these are being used in the great programme of building construction that is just starting to .ika un for lack of building in the past three years. That is making these mrtirles scarce and tnis scarcity win unauestionably affect the output ..ra I don't look for any factory to be able to produce more than three quarters of its capacity for some tim to come. So. naturally, there is bound to be a scarcity of cars next spring. As to the effect on production of the steel strike and the coal strike an other strikes, he declared it to De rood deal of a gamble. One man could ht one way. as he put it, and might win. or the winner might be the bet tt,r on the other side. .NoDoay Know vet just what toe-effect will be, an whatever it is it will be more appar ' nt in a month or so from now tha i it is Just at present. i Went Over Old lllghvray l Mr. Reuschaw left Portland Friday 1 for Salt Lake. From there he will i co to San Francisco and Los Angeles. 5 nd thence back to the factory. He Is no stranger to tnis part 01 , he country, though it is six or sevc vcars since he was here last. At that time he had the unusual privilege though he hardly considered it so at rnc time of being taken out the old Columbia rtvei road as far as Multno man falls- Tls was In the days be fore the hijfhw. y, when a steep, climb inc. winding, d-ingerous string of road edged aions the cliffs out that IHIIIIIIIMMIIIIMIIIMIMIIMIIIMIIIIIIIIIIIIMIIIMIMMMIIMMMIMHIIIMiniM!!!!!!!!! IIII II II LI II 1 1 1 II II il 1 1 1 tl 1 1 illlll llllllll l III! li II Mil II I Itl 1 1 1 1 III! I If 1 1 II ll.l l.f l llllllllllllllllllllllillliilillllliillllllililllillllllliiilMIUIIIillliiUlllilMIHIIIIIIIllllMllllilllllllilllillllllillllilUllillllllli nun SR. n umnmmii miiiiimiiii nit tiiiiiiiii A.ce Here iimmiimm iiiiiiiiiiiiini iiiiiiiiiiiu 1111 attention of western business men the necessity of hustling business in the car that gets you there and brings you back. "The Winchester Repeating Arms company of New York City has pur chased 41 Ford coupes and 28 Ford runabouts for its outside salesmen. Many of the large concerns through out the Unit-id States are supplying salesmen with the Ford, a light car that is sold for less and maintained for less than any other car on the market. Spokane business houses are I rapidly catching the eastern idea of getting there for the least money and this winter and next spring will see in this city the greatest commercial car business in trucks, light deliveries and salesmen's conveyances since gas propelled vehicles first made their ap pearance." BRISCOE STOCK IS ACTIVE Company as Yet Not Able to Keep l"p With Orders. Briscoe Motor Corporation stock is ow listed on both the New York and Chicago curb and has lately been howlng considerable activity. The company's financial statement shows total assets of $6,910,410, of which $2,000,000 is good will. There is 1.500.000 preferred stock outstanding. nd the assets applicable to the com mon stock are put at J4.464.757. At present the Briscoe Motor Corpo ration is holding at auction all gov- rnment machinery that was in store tor the manufacture of munition dur ing me war. as soon as this equip- ent is sold, additional buildings ar-5 to be erected, and the company ex pects to increase production by 50 per cent. In spite of constantly reasing production, the Biscoe fac tory is unable to keep up with the orders. Announcement We are pleased to announce that we have been appoint ed distributors for the state of Oregon and Southwest Washington for the Ace Truck. We are now appointing dealers -A Completely Equipped Truck! Including Cab, "Electric Starter, Elec tric Lights, Steel Bumper, Trailer Connection, Odometer, Governor and a full three coats of paint. All of these items are standard equip ment on the Ace truck, and we deliver them to you cheaper and better than you can buy the truck and add them to it. AUTO ALES CO Oregon Distributors for the Auburn Beauty "Six" and ACE TRUCKS Ninth and Couch Streets 99 Ten years of truck making ex perience be ll i n d each Atterbury A Real Truck! That is the answer you will receive if you question an Atterbury owner or driver. Especially if he has owned or driven other makes of trucks. The harder the work he has given his Atterbury, the steeper the hills, the deeper the mud, the more he admires his own judgment in picking a real truck. We would like to show you some actual figures showing cost-per-ton of hauling with Atterburys over long periods. They will surprise you. ATTERBURY Truck Sales Co. Truck Specialists 343 Oak, Near Broadway Phone Bdwy. 354 ATTI MOTOR. TRUCKS OF V MAXIMUM SERVICE S iniiiimitiiiiiiiitii!!!! mm illiniu m IIIIIIIIIIIU milium IIIIIUIIIllllHUIinilllinillllMIIIIIIIIIIIIIMiniUHIHIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIItlllllllllMIII nil ( i i 1 1 1 1 n 1 1 1 1 1 1 1 1 1 1 1 1 m 1 1 1 n ; 1 1 1 1 1 iiiii i un iiimiMiiiiiiiiim iitmin'immimiiimiimn llhll I IIIMI lllll Mlllllllll illll lllililllllliUilllllliliiiillllliillllllllilllllllllllllllllllllllll lH-Ton Truck 2M-Ton Truck CUTTING CORNERS TABOO CALIFORNIA TRAFFIC COPS IN STITUTE CAMPAIGN'. resources HERE'S DANGEROUS CUSTOM Don't Iip Cotton Waste Into Gaso line for Cleaning. Don't dip into the easoline tank with a handful of cotton waate when you have something to clean. Cotton waste can cause more trouble with the carburetion than ay amount of dirt. Incidentally, every precaution should be taken to keep the gasoline tank clean. Always strain the gaso line through a chamois filter and if you use a measuring stick be sure that it is always clean before it is inserted. See, also, that the surface around the tank is clean before re moving the filler cap. Motorists Who Follow This Prac tice in South Sure to Get Into Trouble. LOS ANGELES, Xov. IB. There will be no more "cutting of corners" on country roads by motorists in south ern California, according to a warn ing sent out by traffic officers throughout the southern part of the state. Many and serious accidents have resulted from carelessness in this re spect, even on rural highways, says the Automobile club of Southern Cal fornia, and that organization is now co-operating with the various ener iffs' offices, in trying to curb the practice and to enforce the Motor Vehicle act, which provides for just such a contingency. Practically every city In the state maintains a special clause tn an ordi nance against corner cutting, it is pointed out, but motorists have de veloped the impression that when in the country they can lew recklessly round corners to their heart's con tent. No longer will this Be counte nanced by traffic officers and motor cycle cops, warns the auto club, and arrests will follow wnerever a ariver is found not making a well-rounded turn at a highway Intersection. There is now a state law to this effect, and the law Is to be enforced to the min ute. On the other hand, there is a warn ing Issued for urban motorists by the club in regard to lighting tail-lights after coming out of a theater or other place of amusement at night. Many motorists forget that they have shut their lights off when leaving the car and fail to light them again, thus lay ing themselves open to arrest. MUST GIVE CLERK DATA Applicants for Licenses in Buffalo Must Give Many Family Secrets. ji imtSf l'i j 1 to 5 Tons r Residents of Ing for license Buffalo, when apply to drive either a car or truck. In the future will have to answer many extremely personal questions. Applicants must tell whether they have ever been convict ed of felony, whether they have ever been Incarcerated In an asylum, whether they are drug or liquor ad dicts and whether they suffer from nervous disorders. BIG CHIEF OF MITCHELL SIX. WHO WAS PORTLAXD VISITOR LAST WKEK. V , i . A X V'7 1 y j W'. V I Ilk-'-' 'r ry j R.G.xuesch8f One of the big men In the automo bile industry. R. C. Rueschaw, vice- president and general manager of the Mitchell Motor company of Racine. Wis., was in Portland last week. He considers himself almost a westerner, having an apple orchard at Yakima, Wash. Life or Death The life or death of your Storage Bat tery depends largely upon the care you give it. But it depends EVEN MORE ' upon the ABILITY and EXPE RIENCE of the Service Station where it is RECHARGED OR REPAIRED. Our constant endeavor to1 send our customers away HIGHLY SATIS FIED is giving us an enviable reputa tion. We test any make of battery free. Simply drive in and one of our men will tell you the exact condition of your battery. Columbia Storage Batteries r : . Columbia Storage Battery Co. MOTOR TRUCK A Size for Every Business Service for Every Owner A "good name" is built by years of making good. The strength of the name of FEDERAL as applied to Mo tor Trucks lies in the good will of Federal owners through a decade FED ERAL means more than just a motor truck it is a guar antee of Haulage Service. You get value received from every Federal. Send for Prices and Specifications William L. Hughson Company 60 N. Broadway at Davis Broadway 321 Oldest Motor Car Organiza tion on the Pacific Coast. . San Francisco,' Oakland, Los Angeles, San Diego, Seattle, Portland. M 109 N. Broadway Broadway 546 H. M. NISBIT, Mgr. IAMQND The Nation's Freight Car Ask B.GOLDBERG LIBERTY MARKET What he thinks of Diamond T Trucks and Service Diamond T Truck Sales Agency 89-91 N. 9th St. Phone Broadway 476 AlITO ACCESSORIES AND PARTS Broadway 1764 Aa-eata for Disco Electric Ford Starters 70 (. a. b. Detroit. r?l . fi A A r 391 Oak meciric service miio o. street Specialists on Electrical Troubles Free Inspection EXPERTS . ARCHER & WIGGINS Distributors of AUTOMOTIVE ACCESSORIES Sixth street lit Oak. ?al GOODYEAR TIRES IIatiSn Fcr EXIDE BATTERIES The Storage Battery Co. 348-350 COUCH STREET. NEAR BROADWAY p.ysy CCi BOLTON SERVICE STATION J trj 1 j A 3 Tcmth and Coach. Bron.nij 10. REMY We specialize on Ignition. Starting and Lighting, Auto Repairing David Hodes Co. N. Broadway and Flanders AUTOMOBILE GEARS ARTS AND ACCESSORIES AT REDUCED PRICES ENGINES A SPECIALTY Ouarantcd 6rvie 4SO Stnrk 5tret. Near Thirteenth. Phone HrowdnaT HE! fAREPAIR STATION I,IKHTIB A'D IRXITIOSf TROIRLKS ((IHRK.l'TK.n. IKE2 AUTO SFESai 10,000 Springs Carried in Stock Let Us Repair Your Springs Where You Get Service 15TH AND COUCH STREETS hitcd States Two-Stage Air Compressors niOH-PRESSlRK AIR TAKS EVEHVTHlMi FOR THE AIHUK. -HOSE. VALVES. COI PLINKS. BUI'I'INfi HKADS AND CR1.NDEH.S ALSO ISfeD COMPKESSORS A M MOVORS. AIR COMPRESSOR EQUIPMENT CO. buy. asoo s rot rn fT, New Light Six, $1475 Factory Mitchell, Seven-Passenger, $1675 Factory MITCHELL, LEWIS & STAVER CO. Broadway at Oak SUNSET ELECTRIC CO. AUTOMOBILE ELECTRIC EQtlPMEJST ACHATS BATTERY REPRESENTATIVES STARTING AND LIGHTING J .A.T T E R I E S OUT11 EIGHTH AND DA VIS STREETS. PHONE BROADWAY 138. AUTO DIRECTORY STANLEYS STEAMER formance of the Stanley Is at all times tne aemanag maae upon it, and tna f the performance is so satisfying fNiley owners soon foreet they have an engine tn the car. V. H- WALH.VGFORD. 623 ALDER ST. LIBERTY SIX The car which sells best in direct com parison with others. W. H. WALLINGFORD, 522 ALDER BRISCOE The Car With a Half-Million-DoUar Motor. W. H. W'ALLLNGFORD. 522 Alder St. Atterbury Truck WITHOUT A SUPERIOR l'i. 2, 3!i and 5-Ton Capacities ATTERBURY TRUCK SALES CO. "Truck Specialists" 343-315 Oak St, Portland. Phone Broadwy 354 Franklin offers more of "what you actually need and want in an automobile." BRALY AUTO CO. Main 48S0, A 3S81. 19th and Washington Sts, GARAGES AND REPAIRING Speedwell Garage I Day Storage $3.50 14th and Couch. 'ashing Polishing Simonizing Day and Night Service. Phone Broadway 3974. "v .A