THE SUXDAT OREGONIAJT, PORTLAND, SEPTE3IJ3ER 7, 1919.
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THE dealers say there is no argument the Firestone
Cord, compared side by side with any other, sells itself.
No wonder. It is so much bigger. It is built to the
largest standard oversize of the industry. For example
It has much greater air capacity than the average.
It contains much more material than the average.
And it delivers extra mileage in proportion.
The thicker, heavier tread that looks and feels the part of
h extra mileage is another reason why it sells itself.
So if you are not "in the know" about the mileage
Firestone Cords are giving, don't buy another tire until
you find out.
They are built like the Firestone Giant Cord Tire for trucks,
only more supple, more resilient, tensioned exactly to the
character of the car that their size is intended for.
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This Cord is not only the largest standard oversize,
but it has a thicker, heavier non-skid tread, good for
thousands of extra miles of travel.
And that tread is as good as it looks from the standpoint
of preventing skid, slide or spinning of wheels. It has a
tractive power never before equalled in a rubber tread,
yet it has no inclosed hollows or suction features to be
a drag on speed or a drain on power.
The cords are treated and the tire is built by the same
methods used in the Firestoie Giant Cord. And this
Giant Cord is one of the reasons why over half the truck
tonnage of America is carried on Firestones.
That indicates what Firestone has done for Cord Tires.
The buying of tires for trucks is a cold-blooded business
proposition. Mileage must be the answer. And Firestone
gets the business;
Business men who operate trucks
have Firestones on their passenger
cars. Profit by the experience of
those who make a business of buy
ing tires.
Firestone has built an organization that is known as the
dynamo of the industry.
Firestone has done the things that attract the men who
think, and a Firestone man is so situated that he thinks
clearly and intensively on the job. He is getting more
out of life than the average man, his future is more
assured.
Over 90 of the Firestone workers own stock in the
Company. . Firestone men have homes of their own in
Firestone Park. There is a Firestone insurance fund, a
Firestone bank, a Firestone cluBhouse.
These are reasons why Firestone gives more.
Firestone men have established themselves in Singapore
to buy rubber at a saving for you. They established a
fabric mill to save more for you. They built a separate
factory and designed special machinery for it to make a
big saving for users of 3Vfc-inch tires enabling the main
plant to concentrate on this new standard oversize Cord
Tire.
Get the benefit of this Firestone man power and Firestone
resources. Ask your dealer for Firestones he has the size
and type you want.