TIIE SUNDAY OREGOXIAX, PORTLAND, AUGUST 34, 1919.
CAR OWNERS, MEET THE STUDEBAKER
BOSS FOR THE NORTHWEST.
25
66 TRUCK BUREAUS f
1920
Models
Ship-by-Truck Movement Fast
Spreading Over Country.
BUSINESS FOOTING SOUND
Cotiins of Transportation try Motor!
Truck Brings Xew Lio Into
Old Communities.
HBESnnE INSTALLS
(MpJ "K"
JlV) Series
Th automobile, which history pro
tests as the lather of th railway loco
motive, was legislated off the roads of
England in 1830. Its wheels were
breaking- op the highways.
The situation is quite different to
day. Its wheels are building up the
highways making hard roads of the
type that will esdure for many genera
tions.
The passenger car came and the
farmer desired good roads as an aid
In breaking down his social isolation.
'inally. cow that the freight truck and
the express truck are coming into their
own, the farmer, the business man and
the ultimate consumer are demanding
good roads in many sections of the
country as a means of breaking down
the last economic barrier between pro
ducer and consumer.
Incidentally, it may be Interesting to
know that the reason the automobile
with Its steam engine, outlawed in
1830. was able to come back upon the
highways with a gasoline engine three
quarters of a century later was that a
process had been discovered by which
rubber could be vulcanized. This meant
m layer of protection for both, between
wheel rim and built-up highway.
Glut Pnramatie BIsT Fmetaiw
The development of the giant pneu
matic cord tire and Its use by motor
express and freight operators, who
want It because It means a quicker trip
and more protection to the goods
hauled, has taken away the last possi
bility that the motor vehicle will in
Jure the road more than does any other
means of road transportation.
It was the army's experience In
France that caused the American peo
ple to awaken to the possibilities of
motor transportation combined with
good roads. It was only because of
the splendid webwork of hard roads in
1'rance that the fighting army of
America was fed by a wonderfully ef
ficient system. These improved roads
gave the bis army trucks an avenue of
approach.
Meanwhile. In America the railroads
found themselves much overworked.
The trucks came to the rescue here as
on the battle front. They relieved the
railroads by carrying freight long dis
tances in those sections where there
was need and stretches of good high
way could be connected up. Because
speed was highly essential and demand
required even the gleanings of produc
tion, they also acted as feeders of the
railroads.
Patrlotio civic agencies aided the ef
ficient functioning; of the motor truck
during this period by keeping shipper
in touch with truck operator.
Alter the war it became apparent
that if motor truck transport was to
attain Its real development and per
form its real service in the national
scheme of transportation, in a perma
nent way, it must be guided along
sound business lines and placed on
sound business footing.
Slxty-alx Cities Have Branches.
To assist in this work, the Firestone
vhip-by-truck bureau was established.
Today the central bureau at Akron has
branches in the 66 largest cities of the
United States.
The branches bring shipper and op
erator together on a basis of mutual
profit.
The central bureau is searching
throughout the country for those
routes which will support the motor
express. It is finding many of these
routes already have good roads. But
also it is finding many routes with
good possibilities of profit both to
shipper and to truck operator, but
without road improvements sufficient
to afford fast and economic operation.
In such cases, when the fact is pointed
out. producers and consumers who
would benefit most are not slow to de
mind highway improvement.
The bureau is finding old communi
ties brought back to life by the motor
truck, for example, by good roads and
the motor truck Sykesville, Md., is be
in r put back on the map. As many
Pykesvilles must be revived in the
United States -as possible, the ship-by-trurk
interests declare, and they are
backed by townspeople and farmers in
thousands of communities in the United
Etatra.
The Portland branch of the bureau is
t fi Fark street, north. Its director
declares that this section of the conn
try is keenly alive to the possibilities
of the ship-by-truck movement.
22
The eleasast-loofclas; arentlemaB Im the picture la E. H. McCarty himself, northwest miugtr for the Studebaker er-
poratloat of America, with headquarters In Portland. The car la one of the new Studebaker llsht sixes.
DEIJTEHT CARS BREN'G JS DXYI-
VEXDS TO OWNERS.
Installation of Jlotoriied Service by
Business Firms Solves Prob
lem of Efficiency.
"Most of ns look upon the practical
delivery car about as we would an old
plug horse nothing beautiful, possibly
not even interesting, and about as
pleasing to the eye and unromantic as
wedding by proxy, said Sales Man
ager Chillis of the Covey Motor car
company.
As a real passenger car, though, it
makes a stripped chasis owned by
12-year-old boy look like a tin rattle in
the hands of a bank president. The
owner of a fleet of modern delivery
cars expresses his pleasure in medita
tive smiles and an intermediate series
of thrills as his eye peruses his month
ly balance sheet. A return to the horse
drawn delivery would at this time seem
more than one step backward and
would, even in these few years, be
return to primitive methods.
Light delivery cars have practically
displaced the horse in every branch of
industry and the service to the borne
is at least 100 per cent better than a
One laundryraan said the other day that
he had never been able to show a rea
sonable profit until he had installed
an automobile delivery system.
"One-half of each team's time was
formerly consumed in going and com
ing on the delivery route; it did not
take long to pick up or deliver a load
after the team had arrived at its par
tlcular section of the city. The first few
cars put on by this business man were
used to carry the loads to the wagons
on their respective routes. The saving
was so evident that soon many more
cars were bought, until now he has no
horses in use, for any purpose. Many
Dodge cars are making dividends for
Portland firms today and the number
is constantly increasing."
BOW THEY DO I JAPAN.
WASHINGTON, Aug. 23. Re
gardless of how one feels toward
the Japanese, he must admit they
do things in an original way.
Speed limits for motorists, for in
stance, vary according to the
width of the thoroughfares.
On roads between 12 and Is
feet wide machines may run 8
miles an hour, between 18 and 36
feet 12 miles an hour, above 36
feet at 16 miles an hour.
Within the city limits machines
must not travel on streets less
than 18 feet wide. They may run
at 13 miles per hour on streets
between IS and 36 feet wide and
on those wider than 36 feet 16
miles an hour Is the limit.
REAL TEXT FOR MOTORISTS
Roadside Home Makes Lonz Dis-1
(a nee- Touring m Pleasure.
The up-to-date cross-country motor-
l.t may now equip himself with a most
elaborate roadside home, described and
pictured in the Aucust Popular Me
chanics magazine. Weighing complete
only 124 pounds, the entire equipment
may be lashed to the running board;
yet. when erected, it will furnish, four I
pen rooms, a xii-root dining room.
with a similar room for general pur
poses, and a 20x6 -foot garage.
fHrreeued windows with storm flaps
heep out mosquitoes and bad weather.
Another feature which recommends
this new accessory la the fact that the
tent Is not dependent on the auto for
support. Hence the family may take I
an evening ride to the local movies or I
other trip, after the labor of pitching
the tent and cooking supper.
few years ago supplies of all kinds.
especially milk, fresh bakery goods and
garden truck, are received in less than
one-half the time from the point of
production. Department store deliver
ies and laundry service are more than
satisfactory. Mailed letters are gath
ered and speedily started towards their
destination.
Sometimes known as the 1000-
pound delivery, speed wagon, commer
cial car or business car, the light de
livery car is successfully fulfilling a
task that has confronted manufac
turers and retailers for many years.
NEW ELG INS ON WAY HERE
FACTORY RESUMES PRODUC
TION FOULOWIXG WAR.
Many Improvements in Car of Me
dium Price Handled by Moltz-ner-Westcott
Motors Here.
Jay S. Moltsner of Moltxner-West-cott
Motors, Washington and Burn
aide at Sixteenth street, announces ar
rival here within the next few days of
a shipment of Elgin sixes. Owing to
demoralized production conditions in
the automobile industry, incident to
after-war problems, the Elgin factory,
like all other auto plants, has bad
trying time getting back into the
swina- of production. The result has
been here, as elsewhere, practically
complete suspension of Elgin sales ac
tivity, but now that factory deliveries
have been resumed, with good promise
of Dlenty of cars to meet local demands,
Mr. Moltzner says that he will push
the Elgin with a view to reviving gen
eral interest in the car.
"Owners of Elgin sixes need not be
nursed by us," said Mr. Moltzner, "be
cause the cars themselves take care of
that. AH we have to do Is to extend
our Elgin six clientele and to this end
we are prepared to show perlormance.
comfort and economy in the New jMgin
six that cannot help making the pros-
Dect an Elgin owner. In its price
class the new Englin six not only
maintains its past splendid reputation
but offers many new features and re
finements in construction.
"In short, we believe the new Elgin
six will give to the average motorist
that real car satisfaction that makes
motoring- actual joy."
Battery Connector.
A Tery convenient battery connector
may be made trom a piece or neavy
steel coil spring. The spring wire at
each end is fashioned Into a hook and
these are slipped into the battery posts.
the tension of the spring insuring per
feet contact.
C03IPLETE IXTORMATIOX
TEXT BOOK FOR TRADE.
IX
Keaton Tire & Rubber Company
Issues Publication Codifying
Rim Data and Prices.
&Q JACKS SEEDED FOR CHAIX
Chain Invention Can Be Pnt On in I
Mad.
A quick detachable non-skid tire
chain that is said to be the tlrst tire
chain Improvement In IT yeara has
been patented by the Bear Manufac
turing company. Rock Island. I1L This
new chain can be put on or taken off
In a few seconds without the use of a
ja.-k or an other tools and it makes no
difference whether the car Is already
In the mud or on a dry road. A sales
organization is now being formed to
cover the hardware and automobile ac
cessory trade.
CORX PLASTER GOOD WASHER
Placed Cnder Iron Washers, Keep
Threads From Stripping.
Most car owners know that the use
of felt washers under the iron wash
era In certain instances is a. useful
idea. The felt washer gives an elastic
hold, allowing for expansion or con
traction, and may keep the threads of
an overtight bole from stripping.
However, most of them do not know
the ordinary ccrn or bunion plasters
make acceptable felt washers and axe
aiwaja easily obtainable.
It Might Pay
to let us fix that
Starting Battery
We will give you an honest answer one way
or the other. It's often cheaper to buy a
new battery, but if a repair job is possible
and really economical, we will recom
mend it
Our policy is to make "satisfied customers"
to nelp you keep your battery out of the
repair shop to do a good repair job when
needed to sell a good battery when wanted.
Give us a trial.
RATHKEY
Battery Co.
Expert Repairing and Recharg
ing on all makes of
Batteries
389 Oak SL Bdwy. 2604
SERVICE STATION.
We Recommend the Battery
With the DREADNAUGHT Plates
Square Deal
Repair Service
An announcement of interest to the
automobile trade has been made by C.
S. Orand, Portland manager of the
Keaton Tire & Rubber company, to the
effect that his company has just pub
lished a 48-page text book and price
catalogue on rims and rim parts of all
makes.
This rim book will All a long-felt
want. It Is the first attempt systemat
ically to codify all standard rim in
formation under one cover. Hereto
fore fragmentary price lists and manu
facturers' separate and individual rim
prices, highly techincal in text descrip
tion, have been a wilderness of infor
mation wherein the dealer soon became
helplessly lost.
The Keaton rim book is written in
plain, clear style, with illustration of
every rim and rim part to make the
text more readily understood. The rims
are arranged alphabetically, with ex
clusive sections devoted to such makes
as Firestone, Kelsey and Stanweld
rims. Price schedules In every In
stance follow the text and illustration.
The Keaton rim book has been in
preparation for several months in the
advertising department of the Keaton
organization under the supervision of
F. T. Faircloth, director of publicity.
It promises to become the standard in
dex to automobile rim equipment. The
Keaton company is presenting the book
to the automobile trade on request
without charge.
Removing Ford Spindle Bushing.
When it is found impossible to drive
out the spindle bushing of a Ford car,
try cutting through the bushing longi
tudinally with a hacksaw, in two places.
When this has been done it will be
found easy to drive out the two sections
of the bushinjr.
Buick Seven-Passenger Touring Car
THE BUICK Model-K-Six-49 is a big, roomy, open car for
seven persons, with a range of service in keeping with its
powerful Valve-in-Head motor. The long wheelbase, the
extra size tonneau, the completeness of all details making
for comfort and convenience give it an air of unlimited
capacity that is amply borne out by its continued and
consistent performance.
This body is divided by a double cowl, into which the fold
ing seats disappear when not in service. These extra seats
are so arranged as to give liberal space to all occupants in
the tonneau, thereby avoiding any possible crowding.
The slanting windshield braces form the front support
for the high-grade top, which is also equipped with well
made side curtains that swing open with the doors.
When Better Automobiles Are Built BUICK Will Build The-
Howard Automobile Co.
FOURTEENTH AND DAVIS STREETS
Phone Broadway 1130
SOUTH PORTLAND SECTION TO
HAVE REPAIR FACILITIES.
to
Shop Opened by S. T. Bornstein
Be in Charge of O. S. Peabody,
Recently Back From France.
Under the name of the S. D. Born
stein service station, a garage and
service station will be opened today by
D. Bornstein at 104S Corbett street.
between Hamilton and Bancroft ave
nues.
O. S. Peabody is manager for Mr.
Bornstein. Mr. Peabody recently i
urned from France, where he was first
lieutenant and mechanical officer in
the 148th field artillery. He was one
f the officers in the Oregon cavalry
before it was transferred to the artil
lery.
The new service station will occupy
building 67x140 feet, just completed
at a cost of 122,000 without equipment.
It will be equipped with machine shops
for all kinds of repair work.
Don't Abuse Starter.
The starter should not be abused.
the engine does not staxt on the first
few turns stop and look for trouble.
Do not keep cranking until the battery
is badly run down. Usually the diffi
culty is something simple. Lack of
gasoline or a switch-off are common
causes.
Thi-
Speckled Varnish,
varnish on the new car fre
quently becomes speckled after its first
encounter with a rainstorm. The spots
are hard to get off, but a treatment
with raw linseed oil and salt and malt
vinegar applied with plenty of elbow
grease will come as near turning the
trick as anything.
Have mud bolls cleaned out and re
paired at once.
CTTaaT t! if STORAGE'f!
Service First
Advice Second
Sales Third
There's our policy in a nutshell
First When the customer comes in, find
out what HE wants. Give him satisfac
tion at the lowest charge consistent with
a oocf, thorough job.
Second Tell him how to prevent bat
tery trouble. We're not anxious to repair
his battery, except to make it last longer.
Third When he really needs a new
battery we want him to buy it from us;
naturally, and to buy a Willard with
Threaded Rubber Insulation because that
battery will last longer and give him less
occasion for expense on repairs than ny
other battery ho can buy.
1 Come in and find out the wonderful
service records of Willard Batteries with
Threaded Rubber Insulation.
Willard Service
DONT FORGET OUR NEW ADDRESS
NINTH AND EVERETT
EXPERTS
Guaranteed. Service
450 STARK STREET, NEAR THIRTEENTH.
The Spark Does
the Business!!
If the spark is not there, you can't run
your car.
Don't neglect your electrical troubles
let us correct them for you.
We Can Do It!
and promptly that is
our business
450 Stark near 13th
II Testing
II ' Recharging
: I
Diamond Tires
Sales
Kelly - Springfield Tires
Sales
h
Drive In for a Tire or Electrical Service
W ' ' H O W F, LL-SWI FT TIRE CO. AND
3 PACIFIC TIRE L RUBBER CO ;
I 445-47 Stark St., Bet. 12th and 13th. Fhone Broadwar 290. '-