" - ' l U I
I LaFger Wttfii . a New Trsad
CORD TERES
NOW READY the Firestone Cord Tire
with its newer, larger standard of size and
with its new tread. Car -owners will be
interested to know that they can secure immediate
delivery of this improved Firestone Cord.
The discussion regarding this tire has' centered
about its two most noticeable features: larger
size and new tread.
When the tire industry approved larger tires in
each rated size, Firestone decided to build the
largest the industry would indorse. You'll be
impressed by the extra girth and air capacity of
these Firestone Cord Tires. And you'll see for
the first time the new tread the cross and
square construction.
This represents the work of Firestone engineers
over a long period. The angles of this tread'
provide against side slip or skid. With a "toe
hold" in mud or snow for traction, it moves
forward easily, with no suction hollows retarding
progress or consuming extra power.
That this tread could be brought out first on the
new, larger girth cord tire makes it a doubly
attractive purchase for car owners.
In addition to the advantages of great size and
special tread, superiorities that can be seen at a
glance, this tire has below the surface the quali
' ties that count in rolling off the miles. More
rubber in the cord and between the cord layers.
Protection, life, buoyancy, quicker action. Less
heat, slower deterioration. More miles and more
months jof use. The quick action and resilience
of this new Firestone Cord reduce drag on the
engine and make a larger percentage of its power
available for use.
The first iisers of this new Firestone Cord tell us
that nothing to equal it had been produced before.
It is the cap sheaf on the remarkable Firestone
record during the last twelve months. Surprising
as are the results from this tire, it is the sort
of surprise Firestone users expect.
This, tire is just another materialization of the
Firestone idea- travel on rubber at lowest cost,
or, briefly" stated most miles per dollar.
That is the Firestone creed, developed from the'
ideal of one man, Mr. Harvey S. Firestone and
now not only the working rule of his organization
but the guidepost of the whole industry.
The fact that over 90 of the Firestone workers
. own stock in the Company adds a practical angle
to the working out of that idea that every car"
owner will understand. It means that the entire
organization is intent on making Firestones earn
first place. Most miles per dollar is earning, it. 4
In this bigger, better cord tire jthe Firestone "
builders have put their best. You are entitled ;
to the economy, comfort and satisfaction which
that means. Good dealers are ready for your
demand now.
MO
ST
MEL
DOLL AM