TIIE SUNDAY OIIEGOXIAN. PORTLAND. K AUGUST 11, 1913.
VOGLEB SEES CAUSE
TO BE OPTIMISTIC
Head of Northwest Auto Com
pany Back Home From
Visit in East. ,
LIBERTY MOTOR PRAISED
I factory orders for 75 cars and trucks.
at another over 50 and at two others
25 cars each. It is not believed the new
tax contemplated will stop the sale or
production to any great extent.
"There is no threatened shortage of
gasoline in the United States, and there
is no reason to believe that the Gov
ernment Intends placing a prohibitive
tax on gasoline, either.. Of course, there
will be a tax placed on it, but not pro
hibitive. It Is declared there is a visible
supply of gasoline above ground at this
time to last the country for the next
two years.
I found an optimistic feeling among
the big business men of the country.
all having confidence in our Govern
ment and willing to boost the Govern
ment In its efforts and work at this
time- Of course, you run across a few
old pessimlstswho see nothing but dis
aster and ruin In store for us and see
dividends go glimmering for some time,
but they are few and far between.
"I come back much encouraged over
conditions and more than satisfied re
garding the outcome of it all."
Automobile Man Greatly Impressed
With Henry Ford's w Eaglo
Submarine Chaser Plant and
Speedy Work Being Done.
IDEAL STATION CLEAN
THE
WAR-TIME GAR
HYATT ROLLER BEARING CHIEF
DESCRIBES PERFECT SHOP.
T. W. Vogler. president of the North
west Auto Company, returned to Port
land last week after an absence of
about a month in the East. He has
some mightily interesting observations
to make regarding conditions in the
automobile Industry, and the progress
being made In constructing Liberty
airplane motors and building Ford
."Eagle" submarine chasers.
"Of course, the absorbing topic of
the East at this time is the war, said
Mr. Vogler. "However, It has been de-
elded by unanimous consensus of opin
ion that it is to be short-lived, particu
larly so in the light of events transpir
ing over there at this time.
"Do not misunderstand me in this
statement. There is going to be no
let-up In carrying out war activities.
Personally. I feel as sure of tne out
come of the war as I am living after
"Clean Cars, Clean Shop, Clean Talk,"
la Mott. of Service Station
In Kewnk, If. J.
"Clean cars, clean shop, clean talk."
These three phrases, hand-lettered
on a pasteboard square, impressed
themselves so deep In the minds of
B. G. Koether, manager of the Hyatt
Roller Bearing Company, Detroit,
when he saw them In a Willys-Over
land service station In Newark, N. J.,
that he wrote an article about them
in the little Hyatt business magazine,
which he calls the Quleterlon. About
these three phrases he writes a de
scription of an ideal service station.
These three phrases might have
been reversed and would have more
seeing the shipbuilding on the Coast I dearly shown the cumulative, effect
and the building of the Liberty motors
and aircraft production, as well as the
manufacturing of all lines of war equip
taent.
Vast Work Being Done.
The average cltlsen has no concep
tion of the tremendous work the auto
mobile Industry Is doing for Uncle
Sam in making munitions, guns, trac
tors, trucks and aeroplanes. No other
Industry is doing so much outside its
regular sphere as is the automobile In
dustry. The shipbuilding and aircraft
programme would be impossible with
out the aid of the automobile factories.
- "I was fortunate in having an lnvl
tation extended me through a personal
friend, E. LeRoy Pelletler. of Detroit,
a very close friend of Henry Ford,
through whose courtesy we were given
access to the wonderful . agle plant.
"Now, a few facts about the Liberty
motor. This motor develops 100-horse-power
more than any other motor in the
world. It has a- longer me or service,
notwithstanding the fact that It is the
lightest motor In the world in propor
tion to its horsepower. I saw this motor
on test turn over better than 1650 R. F
M. At I860 R- P. M. It develops 450
horsepower. This motor weighs 802
pounds and will make better than 135
miles per hour.
"The best German motor, the Mer
cedes, weighs six pounds to the horse
power: the average English, French
and Italian motors weigh three to four
pounds per horsepower these in com
parlsbh with the Liberty motor, which
produces a horsepower to every 1
pounds.
. Liberty Plane Described.
, "The Liberty airplane, of the DeHav
lland type, is the most practical of all
forms now in use. It Is a. two-seated
combination battle and reconnaissance
plane, as well as a bomb plane. It car
ries two merf, four machine guns, ten
bombs, wireless and photographic out
fits, and with all this load is still as
fast as any In present use.
, "European engineers said It would
be Impossible to build such a plane, as
It -was impractical to build motors of
greater power than they were building.
Still, we did it.
"The airplane body is now being built
and assembled In Detroit, and on our
way out to the Ford shipyards I saw
six of them In practice.- I saw -one
making ISO miles per hour. I also saw
It making loops, nose dives, spirals and
very other movement of wnlcn any
plane is capable.
"It has climbed 10,000 feet In less
than 7 minutes and has made 21.600
feet In 50 minutes a record attained
by no other machine. It uses ordinary
oil of any one of the several standard
cylinder oils, and the average gravity
gasoline.
"There were lots of things we could
not do before we started into this mix-
up. according to our European advisers.
For example, we could not make air
plane blades. My friend. Mr. Pelletler,
advised me that he saw a little town In
Ohio turning out 100 blades a day of
as fine a quality as were ever made on
earth and they could make 1000 per
day by enlarging their plant. Not only
that, but he told me that, whereas the
cost had originally been $80, It had
been reduced to $40 and then to $20,
and nobody knows at this time how
much more American process and Amer
ican skill will reduce cost.
Hew Eagles Are Built.
"How many airplanes can this coun
try produce? I do not know; but I was
given to understand that we will pro
duce more airplanes during this and
the coming month than England and
France together have produced In the
whole of the past year; and, from what
I saw. I would believe It.
"The work and production at the
shipyards where the Eagle submarine
chaser Is being produced is nothing
less than marvelous. In view of the fact
that the plant was started on the 22d
day of this last February.
"The plant consists of one building
1700x400 feet and another of 400x175
feet. In the larger building there are
three railways, side by side, running
the whole length of the building, on
which run flat cars. On these the keel
of the chaser Is laid, and to this the
hull is built.
The boat is started one-quarter mile
from the water. When it is finished it
is ready for launching at the water's
edge. It Is 200 feet long with 25-foot
beam and equipped with a 2000-horse
cower steam turbine capable of mak
Ing 22 miles per hour, or plenty fast
enough for Its purpose.
"In the construction of this craft
246.000 rivets are used, giving yon some
Idea of what it means to build one a
day. which will be the production In a
very few days.
"I could tell you a lot more about
teem, out on account of restrictions
Imposed will have to refrain. Suffice to
late, nowever. they will be swift
enougn ts move fast at maneuvering,
large enough to keep the sea in rough
weather, let light enough to go seeking
submarines in any waters where the
U-boats dare to operate. They will
both patrol and fight.
'Too much praise cannot be given to
Mr. Ford, who is producing this ship,
and his executives for undertaking and
carrying to completion this wonderful
" work. It will stand In the chronicles of
Industry as a great- work and In the
books of the German Admiralty as an
entry of calamity.
' Government Tikes MnterlnL
t ' found -fthe automobile Industry
hampered by the fact that materials
are taken over by the Government.
Most factories I visited were piled up
.with orders, which condition will be
relieved. It was believed. In a short
time, as It Is believed that the Govern
ment will be able, to release material
after Its own requirements are filled.
Factories, however, for the most part
are kept busy on war orders. As for
the Reo Company, It ha on file at on
of the three virtues, thus: 'Clean talk.
clean shop, clean cars, says Koe
ther. "And after them might well have
been added, 'Satisfied customers.' You
will find that a clean car Is the result
of a clean shop, and that a clean shop
Is the result of that habit of cleanli
ness, both moral and physical, which
is indicated by clean talk."
An extract from Koether s article
follows:
'The sign was tacked to the wall.
right over a big washstand; right
where anyone entering the station
would see it. And it was a big service
station, too. The building was of con
crete, white and clean. To the right,
and left of the entrance drive were of
fices, and in the back a big room
where many cars were placed in order
ly rows. And attached to the front of
each car, in a case to protect it from
dirt, was a card listing the work to be
done. Many of the cars were Just on
storage placed there for the day by
business men who use their cars as a
means of transportation (and there are
some which still say pleasure cars ).
And the cards on these cars were just
marked 'Storage.'
'A women came In for her car. She
was escorted from the office by one of
the service station men, and he was
dressed as a business man, not as a
mechanic who had just cleaned out a
transmission case. And no smoke from
a cheap Turkish cigarette was blown
In her face as he talked with her. - He
took the card from the case and
checked over with her the work that
had been done. And then he helped
her Into the car and drove It out for
her. And the car was clean; there
were no marks of greasy hands.
A man drove In a car for some ad
justments and repairs. The car - was
promised for 5 o'clock, and I knew by
the way the man said it that the car
ould be ready by that time, for it
was said quietly and in a gentlemanly,
business-like way.
'The whole service station reflected
the sign that was on the wall up over
the washstand. Not a fancy sign, un
derstand, but just a simple, homely
sign that held a message for each em
ploye. And the sign read:
"Clean cars ! Clean shop! Clean
talk!"
And why not. Brother O'Mine?"
ends Koether"s article. "Why not clean
cars and clean shop and clean talk?
"It Is just as easy as dirty cars and
dirty shop and dirty talk. Many a
salesroom with its leather lounges
and big chairs, its palms and ferns
and Eastern rugs, is only the exterior
to a dirty, disorderly interior an in
terior that you would not wish your
wife or mother to enter because of the
foul language used by the hangers-on;
an Interior from which It would be
almost Impossible to send out a really
clean car. The service station has got
to be- maintained. It Is a mighty Im
portant link In the merchandising
is the
Chevrolet
"490
99
f. o. b.
Portland
We Are Able Again
to Make
Immediate Deliveries
The Chevrolet "490" is the proper practical car
for you to own because its whole scientific con
struction spells "ECONOMY." It comes fully
s equipped with electric starter and lights. It uses .
very little gas and oil. Its tire mileage is. very
long and in performance it far outshines higher .
priced cars.
What More Could
You Ask?
REGNER & FIELDS, Inc.
Distributors
CHEVROLET PASSENGER CARS
COMMERCIAL CARS
SCRIPPS-BOOTH
SIXES.
Grand Ave. at E. Bjurnside
FORESIGHT HAS
WESTERN AUTO COMPANY ABLE TO
GET CHALMERS CARS. . I
Fortunate Situation Due to Action of
Roy Hemphill In Ordering All Hot
Spots Possible. . ',.
One automobile dealer who is for
tunate these days in having cars to
meet the big demand for automobiles
is Roy Hemphill, manager of the West
ern Auto Company, Chalmers distribu
tors. It is all due to Mr. Hemphill a
foresight a few months ago when he
was East in taking a chance and or
right, and he placed his orders for-a
big allotment of the Chalmers "hot
spot" models. Now the Western Auto
Company is reaping the reward of his
foresight, for it has been receiving cars
when other firms have not been able
to do so, or have obtained limited ship
ments only.'
The Chalmers hot spot is becoming
widely known throughout the Oregon
and Washington territory for its ex
cellent record on gasoline consumption
made possible through the hot spot de
vice which enables the car to burn even
distillate without difficulty. Chalmers
owners are reporting to Mr. Hemphill,
not only'high gasoline mileage records,
but non-repair records, as well.
JustfHink What 22,022 Miles
Without Stopping Means !
"Mor e Miles per Gallon '
"More Mile on Tires"
Maxwell
Motor
2S
ws
5-Paeaencar Car,'
Roadster - - - -5-Piwwpf,
with
AU-WmUm Top ;
Rsadrter, with
All-Weather Ton (10
J-Pkm. Mu - - - 1271
t-Paa. Town Car - 127S
' An rttmtL . v Pin in, -?
Wli.whnh ngalar mqolvmmt
C. L. Boss
Automobile
Co.
' Vancouver ' Branch -"
110 W. Sixth St. : j
615-617 Washington St.
" Portland '
You have read of course, that the "life" of the best
aviation motor is 150 flying hours.
And you must know that an aviation motor repre
sents the highest development of gasoline engine
building.
Must be to withstand such strains for so long
for when you consider all the conditions, that
150 flying hours constitutes a terrific feat of
endurance.
Figured in miles at the rate of speed our own Lib
erty motor has shown 144 miles per hour it is
21,600 miles.
And in order to sustain its load in the air that
motor is working to capacity all the time. '
Now consider the performance of that Maxwell
motor which, in 44 consecutive days and nights
running -never stopped, and covered, with its pas
sengers, 22,022 miles!
It is a strange fact but true as any metallurgist
will demonstrate for you that a motor, like a
man or an horse, will do better with a rest from
time to time.
For motors and the metals of which they are made,
. ars also subject to "fatigue."
So the crucial part of that test was in its constant
running not a moment's relief allowed from the
heat to cylinders or the motion of reciprocating
parts.
Our records show many cases where, according to
owners' statements, motor cars have gone 100,000
miles 150,000 and even 200,000 miles.
But we don't consider those cases exceptional.
Any Maxwell motor car will live to do that if kept
oiled and given reasonable care.
And we are frank to concede that some other
makes of cars can show similar mileages for, a3
indicated above, .intermittent service with rests
between, is what the car is intended to do.
That is normal service.
But to withstand the terrific fatigue involved in
that 44 consecutive days and nights "non-stop"
test; and to cover, with four passengers, 22,022
miles ; and, doing that, to average 25 miles per gallon
of gasoline too that car must be a Maxwell.
A
plan, so why not a business-like Berv-! derin ahead a" th? cars he could con
ice station with the motto, "Clean cars.
clean shop, clean talk?"
VESTA BATTERY HERE NOW
Gibson Electric Garage Distributor
for Well-Known Line.
The Gibson Electric Garage & Stor
age Battery Company, at Twelfth and
Alder streets, which recently took over
the distributorship of the Vesta battery
in this territory, is having much suc
cess with it. F. H. Hlldebrand, man
ager, haa calls for the Vesta almost
every day. The Gibson Electric Garage
Jt Storage Battery Company also spe
cialises in electrical trouble work of all
kinds, and has a large business of this
nature.
To Make Handy Tool.
For use In certain conditions the or
dinary type of straight pliers are inef
cient. It is possible to heat an ordi
nary pair of pliers and bend them Just
below the Jaws and above the pivot.
After' they have been tempered again
you have a useful tool for getting at
nuts, bolts or anything else In an In-
aecessable location.
tract for from the factory.
At that time there was still a lot of
doubt in the minds of most dealers as
to Just what would happen in the au
tomobile business. Some of them were
fearful that the bottom would drop out
of the market and that there would be
no demand for automobiles.
Everybody knows what happened.
The demand became greater than ever,
and with fewer cars with which to fill
It, an automobile shortage developed
which is becoming more acute.
But Mr. Hemphill had read the signs
Your Week End
Motor Trip
The two-day run over the
Pacific Highway to
S BRTtSH COLUMBIA.
an ideal trip at this season
of the year.
See British Columbia
some of the grandest views
and displays of nature's
rugged grandeur on the
Pacific Coast all within
easy reach of the center of
Vancouver reached by
good auto roads.
Hundreds of miles of mag
nificent auto drives.
For road maps, illustrated
"Where to Go" folder and full In
formation, address
3. n. DAvisonr.
City Publicity Commissioner,
Board of Trade Bids;., Vancouver,
B. C.
Vancouver Exhibition,
Aug. 19-24
Full display of natural resources
and manufactures of British Co
lumbia livestock and agricultur
al exhibits from entire North
west holiday attractions horse
racing motor racing dally.
NEVER BEFORE In the history of the country was
there such an urgent demand for efficient tractors.
To produce the food for our country and allies we
must use scientific and modern farm implements. The
Heider Is a practical one-man tractor for Northwestern -farmers.
It Is easy to control stop or reverse all with Z
one lever. The photograph above shows the simplicity of .
the Heider the boys are doing the plowing. - The Heider .
is cheaper to operate burns kerosene and saves the
gasoline for war purposes. '
Used a Heider Two Years Not a
Cent of Expense Working Every Day i
CLEVELAND, Oregon.
R. M. WADE A CO., Portland, Oregon. . -
Centlemeni I purchased one of your 12-20 Heider
Tractors two yearn ago.
I am farming over 24M ncren and cultivating n 4,-HCrc
orchard. The orchard ban very steep hills, but I expert- ,
enced no difficulty in climbing these hills with the Heider.
I find the Heider Tractor Is nil that Is recommended .
to he. even more, it has done nil the work for me, nnd .
for leM money than all the horses I have had heretofore.
I am pleased with my purchase, aw there hna been no
expense for upkeep. I have not spent a cent for repairs.
Yours truly, . JOHN KHKON. .....
Oldest Farm .
Machinery
House In the
Northwest
m
H wrie Todr
I
I
3
I
1
rf!
Ever since man
ceased to depend
on wind and oats
to move from place to
place, a pneumatic tire
superior to the GORDON
Tire has not been pro
duced.
It is guaranteed 5000 miles,
!o3 6000 miles
An adjustment percentage under
i 1, resulting from 75000 tires out
16 months, bears evidence that the
EQRDDN Tire is not giving the car
owner any trouble to speak of.
Excess mileage gives a cost as low as
" . a-mill-and-a-half-a-mile"
7aWaWaWaWAvaWa
Pacific Tire & Rubber Co.
445 Stark Street
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3
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