TIIE SUXDAT OREGOXIAX. PORTLAND, JULY 14, 1918.
EMPIRE IS TAKEN
BY J. S. MOLTZNER
HERE'S THE NEW EMPIRE ROADSTER.
New Car Brought to This Ter
ritory by Elgirr Six and
Harroun Dealer.
"IT" AT LAST MADE KNOWN
Question, "What Is It?" in Adver
tisements Proves to Be Automo
bile of Snappy Lines and
Distinctive Appearance.
The "What is it?" question with,
which J. S. Moltzner, Elgin Six and
liarroun dealer, has been tantalizing
the motoring public through newspa
per advertisements for the past several
weeks, is now answered.
"If is the Empire car, and "It" is
one of the classiest automobiles that
has been brought into this territory tn
a long time. Mr. Moltzner received his
first carload Fhipment of three Em
pires last week from the factory at
Indianapolis, whereupon he let the cat
out of the bag at last and announced
that he has been made distributor for
the Empire in the whole of Western
Oregon, and for Hood River County,
Or . and CLarke County, Wash., besides.
Mr. Moltzner will continue to handle
the Elgin Six and Harroun lines, for
which he is retail dealer here through
his connections with the Pacific ijotors
organization. He ia distributing the
Empire on his own account.
Look for Thin Car.
When you see the Empire, on the
street, and you are likely to see a good
many of them in the next few weeks,
for Mr. Moltzner has several carloads
en route, you'll know it at once, for it
is a car of very distinctive and attrac
tive lines It has an individuality all
its own that it doesn't share with any
other car on the market today.
Especially distinctive is the two-passenger
roadster with wire wheels, three
of the cars in the first carload being of
this type and the other two five-passenger
touring cars.
The body of this roadster, which is
known as Model 51, is something new
in roadster design. The body is of
hand-hammered, pressed steel, most
sturdily built and attractively designed.
To give easy entrance, there is a door
on the right side, but the left side is
closed. This model has wire wheel
equipment, including an extra wire
wheel carried in the rear deck. There
is a big luggage compartment beneath
this deck. The ensemble is decidedly
snappy.
Two of these roadsters were sold
within a couple of days after they ar
rived, one purchaser being so im
pressed with a view of the car on the
street that he hunted up Mr. Moltzner
and ordered it on the spot.
Sixes Kn Route Here.
The five-passenger model is equally
distinctive in its type. Both the two
passenger and five-passenger cars re
ceived in the first shipment have pow
erful four-cylinder Empire-Teeter T
head motors, which develop 40 horse
power. However, the Empire also has a six
cylinder model, which is larger than
the. four. Some of the sixes are due
any day now, 32 Empires being en
route for immediate delivery to Mr
Moltzner, and two of them have been
sold already before the purchasers have
even seen them.
The Empire is a car selling in the
medium-price class. It is made of
high-grade units, including K m pi re
Tee t o r T-head motor, with 2 bore
and 5-inch stroke, and three-bearing
crankshaft and camshaft. It is
equipped with Stromberg carburetor,
dry-plate disc clutch, three-quarter
floating rear axle. The wheelbase is
115 inches
This is the first appearance of the
Empire in the Northwest, though it is
by no means a new car in the market,
having been manufactured and sold in
the East for the past 10 years.
LONG TRAIL FOLLOWED
IIAXWGLL DIUVKX OV VACATION
TOtR TO CRATER LAKE.
Glpy- Method followed of Coins
Where Road Lead and Camping;
When A isht Came Along;.
The ideal vacation is one spent
Kipsyinpr."
So says Oeorere B. Hagreman. salesman
for the C L. Boss Automobile Company.
Accompanied by his wife and small son
and by Sir. and Mrs. K. Franks, of
Kifty-sixth avenue and Foster road, he
wet out recently in a Maxwell car to
enjoy in true gipsy fashion the lure
of the trail.
Originally San Francisco was the ob
jective. They followed the Facitlc
Highway past the California line, but
after traveling a few miles of the no
torious road between Keddintr and
lJunsmuir. in the Sacramento Valley,
they found the way so fraught with
dangers and difficulties that they aban
doned the attempt and decided to go to
Crater Lake instead. Viewing Crater
Lake for the first time, they found the
magnificent spectacle quite beyond the
ordinary vocabulary.
They left Portland with camping
equipment, determined to enjoy their
vacation in whatever method suited
their fancy at the time. When evening
came the party pitched their tent, built
their fire and ate dinner with generous
appetites.
On the road Mr. Hageman followed
the unique plan of wearing a bathing
suit under a pair of coveralls, so that
when he came to an inviting stream or
pool, off would come the coveralls and
into the water he would dive.
He found the roads along the Pacific
Highway somewhat rougher than usual,
owing to the long dry spell, very dusty
In places and hard on tires. But most
of the roads adjacent to Crater Lake
are in very good condition.
Notwithstanding the dust and the
heat and the heavy load carried on the
Maxwell. Mr. Hageman says he ob
tamed 24 miles to the gallon of gaso
line.
While on the way up the mountain to
Crater Lake the vacationists found
themselves in a region that was being
showered with sparks and embers from
a forest lire. So suddenly did this oc
cur that they were at a loss whether
to proceed onward or to turn back.
Judging from the direction of the wind
that it would be wise to go ahead, they
finally reached the lake in safety.
Mr. Hageman and his guests returned
to Portland enthusiastic over the trip.
They advise that motorists intending
to spend a vacation cannot do better
than by going to Crater Lake, especial
ly by gipsy method.
Do not start a field fire. It may burn
in a minute what it took, a; year to
trow.
'' '&sma 7 ill ilP' f-x-T W if " ' ,J
THIS S.XAPPT-LOOKISG CAR. FOR
Pacific KisselKar Now Is Will
iam L. Hughson Company.
SAME LINES TO BE CARRIED
Personnel of Organization Xot Af
fected In Least by Revision or
Xame, and Kissel. Doble and
Ford Are Still Handled.
Henceforth it will be the "William L.
Hughson Company instead of the Pa
cific KisselKar branch in Portland and
the same in every other city on the
Pacific Coast where the company now
has a branch.
The name of William I Hughson has
for so long- been prominent in Pacific
Coast automobile circles that in many
places and to many persons the firm of
which he is the head has always been
"Hugh&on's company," or in some other
way connected with him, as well as
with the name of car which for some
time was the only line carried by the
company.
The change of name In no way affects
either the personnel of the company
or the lines which it will represent,
but it was decided upon in view of the
fact that the company now represents
three lines of cars, the Kissel, Doble
steamer and Ford, and two trucks, the
Kissel and the Federal.
Employes were delighted when word
came through of the change of name,
for time and again even in Portland
they have had an answer aftirmatively
the question:
"Isn't that the company of which
William L. Hughson is president?"
This company is the oldest motor car
organization on the Pacific Coast. It
is now well along in its "teens, growing
constantly and having expanded from
the one store in San Francisco to the
branches in every important city of the
Coast. Mr. Hughson Is perhaps the
best-known automobile man from the
west in the East.
In San Francisco he was a director
of the Panama-Pacific Exposition and
responsible for the big races and sun
dry events staged there at that time.
He has been the originator of many
movements of importance to Western
motorists. His latest venture is to
have a factory build cars which embody
his own ideas and experience and
which are designed to give the great
est service on the Pacific Coast, where
conditions cannot be compared to any
other part of the United States.
The success of this car has been
marked, as in other movements. The
first cars so built have proved the value
of his suggestion, with the result that
aii Kissels coming West henceforth
will bear the Hughson approved de
sign. Temporary police licenses were is
sued in Portland last week to the fol
lowing buyers uL latest model motor
cars, pending arrival of the official
state licenses from Salem. The list is
compiled by O. M. Wilkins, publisher
of the Automobile Record:
A. II. Btrrell Company, 17 Northwestern
Bank building. .Bulck.
B. Simon, 7G6 Glisan. Buick.
Mrs. J. T. Ravston, 446 Washington, Bulck.
Charles Lark in, 5U0 East Twenty-third
North, Buick.
Frank Lucas, 12"7 Fourth, Bulck.
John Norman, 0rt7 Oregon, Chevrolet.
Robert L.. Heinhart, llsl Gladstone ave
nue, Chevrolet.
A. J. Harrison, 1174 Hoi gate, Chevrolet.
II. E. Couch, 817 Mississippi avenue, Chev
rolet.
J. F. Conner, 7rt Kelly street, Chevrolet.
F. W. Watson. 415 West Park. Elgin.
Sheridan-Beckiey Company, llltf Front,
Ford.
Ralph Rogers. 809 H Union avenue North,
Ford.
M. Awick, 42 Freemont. Ford
Frank Dixon, city. Ford.
Burdette Thayer, 96 East Glisan, Ford.
Joseph tV Burnett, 1560 Omaha, Ford,
Georse Harfas. 3494 Ankeny. Ford.
R. W. Bell. Regents drive. Ford.
Clifton Barron, 61! East Morrison, Ford.
Cleo C. Herron. Carlton Hotel, Hudson.
J. p. Finley & Son, Fifth and Montgomery,
Hudson.
W. Winkle. -411 Mill. Liberty.
J. H. Page. 129 Twelfth. Mitchell.
S. G. Myrin, TOO Journal building, Oakland.
J. L. Judy, l-So Kelly. Overland.
Oscar Poe. Couch-street dock. Chevrolet.
C. W. Merrltt, 7 Grand avenue North,
Chevrolet.
Firestone Tire & Rubber Company, 65 N.
Park. Ford.
Peter A. Johnson, 11236 Twenty-ninth
North. Ford.
Alice Varley, 6110 Sixty-fifth avenue
Southeast, Ford.
Irene McKercher, 553 H Latid avenue. Ford.
T'nion Oil Company of California, 611 Yeon
building. Ford.
Jessie McGearin. 1045 Alameda, Ford.
L. J. Schade. 351 East Forty-ninth North,
Ford.
Lang Co.. First and Ankeny. Ford.
C. A. Stone. e4 urooKiyn, r ora.
D. Ward, U6S Union avenue. Ford.
F. B. Mallory Co.. 215 Pine. Ford.
A. H. Tasker, 173S East Stark, Maxwell.
Mrs. H. E. Armstrong. 770 Multnomah,
Oakland.
Joe Porovlcka, 22A Grover. Oakland.
J. Norman, 545 Hood, Oldsmobile.
Lester A. Brix, 347 Pittock block. Olds
mobile. H. O. Paddock, 302 Customhouse, Olds
mobile. Alton "W. James. 840 West Glenft avenue.
Oldsmobile.
Chariea G. Olsen, 320 East Forty-first,
Overland.
Mrs. Jennie Bewley, 455 East Thirty
seventh. Overland.
W. F. Jewett, Gardiner avenue, Fierce
Arrow. William XL Van, Wickershaxn. apartments,
Saxon,
FIRM NAME CHANGED
New Car Owners in County.
WHICH J. S. MOTZXER HAS TAKES
LOT OP ATTENTION IN PORTLAND.
F. B. Stombauch.. 441 Sherlock buildlni.
Velle.
Carl E. Loll, Buxton. Briscoe.
J. A. Byerly, 9o Bryce avenue, Cadillac.'
Thomas G. Baguley, 445 East Forty-first
street North, Dodge.
u. E. Boyersmith, 150 Twenty-fourth, El
gin.
Delven D. Ogle, city. Ford.
J. B Ferrell, 407 Beach, Ford.
H. Neuman, Scappoose, Grant.
George D. Stewart. 634 East Twelfth. Max
well.
H. II. Emmons, 728 Morgan building. Max
well.
W. G- Howard, 340 Sherlock building.
Maxwell.
J. M. Coorger, 1401 East Eleventh. Oak
land.
Peter Herzog, 418 Monroe. Oakland.
Mr. Bergstrom. 492V Eighty-second street
South, Oakland.
Anna Snyder. 1100 East Taylor, Oldsmobile.
C. Fenning, 147 Killingsworth avenue. Olds-
mobile.
Nels Glad, Tillamook. Oldsmobile.
J. W. Farrell, 1 " East Pine. Oldsmobile.
C. A. Bigelow, City Hall, Oldsmobile.
E. W. Helm, 5133 Sixty-eighth street
Southeast, Overland.
George M. Sewall. 834 Yamhill. Overland.
Dr. H. F. Leonard, 757 Morgan building,
Bulck.
R. R. Seel, 203 East Twenty-seventh, Bulck.
Judson P. Howlett, 4232 Buchanan, Chev
rolet. Clyde Downing, 503 East Ankeny, Chev
rolet. Mrs. P. A. Bregman, 555 Montgomery drive.
Dodge.
Portland Marble Works. 206 Fourth street.
Ford.
M. W. Rasmussen, 326 Davis. Ford.
White Clover Ice Company, 505 East Burn-
side, Ford.
B. J. Sperry, 141 Morgan, iora.
F. J. Connally, Thirteenth and Thompson,
Ford.
J. M. Murphey, 416 Philadelphia, Ford.
Don A. Cole, 355 Russell, Grant.
Columbia Basin Wool Warehouse Company,
Hudson.
James P. Burness, 548 Belmont. Hudson.
Bam Billings, 884 Mllwaukle, Maxwell.
J. L. Hulund, 5931 Fifty-second street
Southeast, Maxwell.
Mat tie H. Richards, 553 East Ankeny,
Maxwell.
J. B. Risky, 999 East Fifteenth North. Max
well. L. H. Woods, 1426 Knowles avenue. Max
well. A. J. Hardly, 830 Rodney. Maxwell.
J. C. Douglas, 3110 Twenty-ninth street
North, Maxwell.
Mrs. L. O. Cottel, 607 East Thirty-ninth,
Oakland.
Danah S. Robinson, 819 East Thirty-third
North. Oldsmobile.
A. Berg, 405 Lewis building. Overland.
Mrs. H. M. Page, 1375 East Thirteenth
South, Overland.
J. G. McKay, Rainier. Paige.
Mrs. H. E. White. 810 Borthwlck, Stude
baker. Elizabeth Lupper, 266 North Twenty-fifth,
Buick.
Kate A. Holcomb, 261 East Sixtieth, Bulck.
S. P. Flemming. Hotel Mallory, Bulck.
Lee C. Stetson. Campbell Hotel, Chevrolet.
Mrs. C. V. Srhneelock, Oswego. Chevrolet.
J. E. Teak, H63 Aspen. Ford.
Grant Kmlth-Porter Company. St. Johns,
Ford.
F. D. Wheeler. 3S0 Eighty-fourth and East
Stark, Oldsmobile.
O. J. Bales. 595 East Alder. Stude baker.'
J. B. McKewon, 745 Clackamas, Buick.
Walter H. Evans, Courthouse, Chandler.
Charles E. Newell, 411 East Thirty-ninth,
Chevrolet.
W. H. Collett, 3307 East Fifty-first South
east. Chevrolet.
August Dendla. 54R Division street. Ford.
Portland Paper Package Company, 25 Hol
laday avenue. Ford.
Lurana L Terrell. 6027 Ninetieth South
east. Ford.
Otto W. Nelson. 1186 Rodney avenue.
Franklin.
Kenneth Beebe, 690 Patton road. Frank
lin. Rudolph Schneider, Columbia boulevard,
Hupmoblle.
T. R. Howltt. 612 Stock Exchange build
ing, Jordan.
J. G. Miller. 1321 Hood street. Maxwell.
J. H. Tomleson. 14s Derby, Oldsmobile.
M. I- McAIlls. lo7 Vaughn. Overland.
A. W. Ackerson, 41W Eleventh street. Over
land. C. W. Rust, 18 Revere street. Overland.
F. I. Randall, 1551 Jordan, Saxon.
Rebecca Jacobson, 542 Fourth. Studs
baker. FACTORUliTEALERS
OVERLAND ORGANIZATION STAN
DARDIZES REPAIRING.
Ovrmer'a Repair Bllla. HMult of
Labor-Smvlnff Appliances.
Art Kept Don.
In adopting; standardized repair
methods throughout Its service stations
all over the country, the Willys-Overland
Company is makitig a saving to
the thousands of Overland owners.
The factory is constantly figurine
time and labor-saving methods to cut
coHt of production. This gives every
dealer the opportunity to apply these
methods in his own repair shop so the
owner will get the advantage of this
factory knowledge and short-cuts In
reduced repair bills.
This system of service is making re
pairmen more effective. The Overland
company figures that good workmen
with good appliances are able to turn
out a much greater volume of work in
a given time without any additional ef
fort. This, of course, makes the cost of
each repair job considerably less.
A complete plan of shop equipment
has been worked out from suggestions
by the factory experts and the expe
riences of dealers all over the United
States. All these plans have been com
piled and are being supplied to every.
Overland dealer and branch organiza
tion. These are supplied In loose-leaf
form and are constantly added to from
time to time. One of these appliances
alone will save considerable time. It
consists of a universal motor stand
which makes It much easier to repair
motors. This stand will accommodate
any type of Overland motor.
The Overland company also makes
use of Its tool-designing department
and as soon as any labor-saving device
is found practical at the factory, it is
Immediately available to every Over
land dealer.
This system has in mind the training
of every mechanic in every city to make
him more efficient and skillful and' to
supply him with - the latest tools. In
the final analysis this means that
Overland owners are repaid by lessened
bills and Quicker service.
THE AGENCY, IS ATTRACTING A
SHOW TO BE HELD
Dealers Decide for Exhibit at
Salem State Fair.
TRACTORS TO BE FEATURED
Trucks and Passenger Automobiles
Also Will Be Shown, and Truck
and Tractor Demonstrations
Given on the Grounds.
The proposed automobile! truck and
tractor show at Salem in conjunction
with the State Fair from September
no to z is to be Held after all.
That, at least, is the latest decision
of members of the Dealers" Motor Car
Association of Oregon. It happens that
this ia the third time the matter has
been decided, pro and con. But three
times is the charm, it is said, and this
t;me, say the dealers, the decision real
ly and truly goes.
Action binding the association offi
cially to hold the show was taken at
the meeting of the association last
Monday night. A contract had previ
ously been closed for use of the new
pavilion now building on the fair
giounds.
This pavilion will provide 45.000
square feet of space and there will be
rocm, according to plat3 prepared by
M. o. W llkins, president of the asso
ciation, for about 160 entries. Un
doubtedly there will be applications for
much more space, but the early coirv
era will get the room and those who
are late will be sorry.
The previous decision rot to hold the
show was made at a time when it
looked as if freight conditions would
prevent many Portland dealers from
h&ving passenger cars, trucks and
tractors. But these conditions have
now cleared and it seems certain that
there will be no great difficulty in ob
taining cars. True, there will be
certain curtailment, but from all indi
cations now there will be no serious
automobile shortage here this Fall.
Tractors will probably hold the first
place of honor at the Salem show,
vhlle trucks will come second and
passenger cars third. All these details
hae not been fully settled, but that
Is the tentative arrangement.
A large number of tractors are now
represented in this territory and there
is an ever-growing demand for the
rroin the farmers. Trucks, also, are
Just entering a period of great devel
opment in this state. The truck field
has scarcely been tapped as yet. The
Salem show will feature both tractor
and truck demonstrations.
The tractor demonstrations will
probably be modeled after that re
cently held at Pullman. Wash., under
the auspices of Washington State Col
lege. 1918 Demand Who Can Guess?
Fifty thousand trucks in 1915
0.000 trucks in 1916 180.000 trucks In
1917 no one ventures to estimate Just
what greater figure will represent the
number of motor trucks needed to sat
isfy the 1918 demand of business and
Nation.
Complete line of Hennej and Barnett
Bodies for Ford cars. No waiting.
Immediate delivery.
Write for Catalogue.
Francis Motor Car Co.
East 3770. K. 13th and Hawthorne Ave.
ti pri
If Other Makers Use The "Hot Spot"
Why Don't They Know What It Does?
It has been amusing to us to see the avidity with which rival makers and
especially salesmen, have echoed the Chalmers statements 'about the
"Hot Spot" and its virtues.
If you believe all you hear, they all have the "Hot Spot" now.
But when you analyze the various assertions, you find that while they use
the term, it is doubtful if they really know what it means.
For example, one maker advertises that the "Hot Spot" makes his motor
start easier when cold. Now that is ridiculous. The "Hot Spot" does
not come into action until it is made hot by the exhaust from the run
ning motor.
So you see it has no bearing whatsoever on the starting of the motor;
easy or otherwise.
It is that other Chalmers feature, the "Rams Horn" manifold, that
. makes the Chalmers start easy at all times, in all climates and with all
brands of gasoline, good, bad and indifferent.
We have featured the combination of "Hot Spot and "Rams Horn
Manifold as giving to this car qualities possessed in the same degree by
no other namely; gasoline economy, smooth running, more power and
easy starting.
It's a pity there is no way of patenting adjectives or copyrighting coined
phrases it would protect copyists from falling into ridiculous errors I
The terms "Hot Spot" and "Rams Horn" are coined phrases originated
in Chalmers publicity and, according to all the ethics of advertising, they
belong exclusively to the Chalmers.
So far as we are concerned, we don't care how many copy the terms
imitation is the sincerest form of flattery.
Nor do we object to other engineers applying the principles indicated by
those terms if they know how.
One of the rewards of leadership is to be copied imitated.
But it would seem as if the . engineer who tries to achieve results by
adopting these Chalmers discoveries, might instruct the sales organiza
tion as to what each feature does for surely someone is in error as to
. that if we are to judge by the advertisements.
By the way; you have read and heard much about these two Chalmers
discoveries -do you really know what a tremendous improvement they,
together, make in a motor car?
If you don't, just ask a Chalmers salesman he will be delighted to tell
you, and then you'll understand why everybody in the trade says, "This
is a Chalmers year."
Towtnff Gar. 7-Pm
Tooiinc Cr, A-Pa
nrer
nctr
Portland, Or.
Before You Decide
On a One or Two-Feature Car. Examine
the "All- Feature" Case Six
YOU want a powerful, speedy car. An economically operated car. And
a beauty. Few cars have all. Some have one or two. Those that have
them all, plus all the other essentials, are rare, costly cars. All but the New Case
Six. Rather marvelously it combines in one supreme car all the wanted features
at a price within the reach of the average car buyer.
Therefore Dependable
Every feature is a known feature. From the
motor to the upholstering. Case Engineers have
searched and examined all the fine cars and
picked the proven, best known features.
And they have examined the lesser cars so as
to avoid their shortcomings.
We have known Case Cars for a long
time. But we can truthfully say that we
have never known one like the New Six.
Or any other car like it. for that matter.
Youll say the same.
And while you admire its mechanical
superiorities, your wife will proclaim it
the handsomest car she ever saw. She'll
m
L-
I
9161(1 Ttrarlnc Sxlmo 19M
tHOa CabrtoUt, S-PsViMBrer - 91775
- v I Mm Town Car, lPiMBgtr 999a Llmooslo L&ndalt
AU FrtMC F. O. B. Dtrlt 0abct t CkMf Wltfaat NoCJe
Western Motor Car Sales Co.
BROADWAY AT BURNSIDE
Immediate Deliveries
Case Six 'S)
admire the roomine
little conveniences.
And your friends, once you become an owner,
of a New Case Six, will admire your judgment. I
We are now showing the New Case Six to
those interested in the latest ideas. So come in.
whether or not you intend to buy.
J. H. GRAHAM
Distributor
Broadway
3231
PORTLAND, OREGON
SOME GOOD
Town Cw LaadMilet $30SS
IJmooilne, 7-raatoncer S9S
Phone Bdy. 5368
, the deep upholstery, the
n
k Sts. I
for Oregon
10th and Stark
TERRITORY OPEN