f THE SUNDAY OREGOXIAN", PORTLAND, JULY 14. 1918. " 11
1 .
YES, it's beginning to look dusky around the edges of the
cuff. There's a suspicious looking shadiness along the
roll of the collar. Your precious new Georgette You
haven't the heart to dump it in with the general laundry. And
yet you daren't wear it another time. It will only get duskier,
and meet a still harder treatment from the heartless laundress.
If only you knew that that woman would not rub the life
and the newness out of your dainty things !
Remember how she yellowed that gleaming white satin
blouse in one washing? And the flesh colored crepe de
Chine that everybody liked so much? Ruined! the very
first day you trusted it out of your own hands I
You cannot afford to have your nicest . things go
I so fast.
Don't hate the laundress! Don't squander your energy
feeling murderous towards her ! She has no grudge against
your filmy things. She doesn't want to ruin them. She's
simply keeping on washing them in the only way she knows
the old, old way that was good enough when materials were
coarse and heavy and could stand hard usage.
You, yourself, with a fraction of the energy you once
spent hating the laundress, can now gently rinse the dirt out
of your filmiest things take them from the pure Lux suds
6oft and gleaming and new!
The secret? No rubbing of a cake of soap on fine fabrics!
. No rubbing again to get the soap and the dirt out. Just the
if gentle cleansing with pure Lux suds that frail things must
have to icep them, unhurt.
neoer put in the
Silk Underwear! Silk stockings!
Lacy jabots washed like new!
Ask any friend of yours how she keeps her
dainty things so new. Her white satin collar and
cuffs. Her silk undcrweap that does not turn yel
low. Her fine laces that do not weaken or tear.
It's the Lux way that does it.
Lux is the most modern form of sosfp. Thera
is nothing else like it. Lux comes in wonderful,
delicate white flakes pure and transparent. You
tumble a tablespoonful of them into hot water,
whisk them immediately into the richest, sudsi
est lather, add cold water to make lukewarm,
then drop your most exquisite blouse into the pure suds.
A few minutes soaking to loosen the dirt then you dip your
precious blouse, your daintiest silk underwear, up and down in the
warm suds, gently press the cleansing suds through the fabric again
and again. The Lux suds leave it clean and new not a fiber rough
ened or torn or weakened in any way.
Lux is so pure that it will not harm anything that pure -water
mlone will not injure.
Just try a package of Lux today. Try it on the most precious
thing you have. You'll never again trust your fine things to the old
way of washing nor blame the laundress for her cruelty to delicate
things. You'll simply keep pn dipping your daintiest things in the
Lux suds, and having them back like new in less time than you ever
dreamed was possible.
Baby's little woolens
how you dread to trust
them out of your own
hands!
Try the new way the
Lux way. It's the free
alkali in ordinary soaps
that makes the wool fi
' bers mat and shrink. It's
the rubbing that shrinks
and stiffens them.
Thehot Luxsuds yes.
very hot will give them back to you soft and
woolly with not a thread shrunken.
To wash baby's woolens
Mix very hot suds (two tablespoonfuls of
Lux to the gallon), drop the flannels in, and
let them soak till the water is cool enough for
your hands to bear. Then swish the flannels up
and down in the suds, till the dirt has been car
ried out of them into the suds. Rinse twice with
clear water just as hot as the first water.
Then a third rinsing of hot water in which you
have dissolved a little Lux. (This leaves them
wonderfully soft and woolly.) No twisting.
Just squeeze the water gently out of the flan
nels, then hang them to dry in the shade.
(.Wash colored wooens in lukewarm suds
and do not soak.)
You will bless Lux. You will always remem
ber your delight with those first little flannels
and bootees that came so soft and new from
their Lux tubbing.
Blankets,
too. The mir
acle of Lux is
not in cleansing
sheer things only.
Lux is wonderful
for woolens.
Think of the
luxury of not hav
ing to rub blan
kets I Just trusting
them to the hot
Lux suds very hot suds then swishing them
up and down till every speck of dirt is out.
To wash blankets
Two tablespoonfuls of Lux to every gallon
of water will give you a tubful of the richest
lather, enough for a pair of large blankets. Then
rinse twice in clear water, hot as the water in
which you washed the blankets, with a little
Lux dissolved in a third hot rinsing.
Don't twist the blankets just pass them
through a loose wringer, then hang to dry in
the shade. You'll never believe until you try
it yourself that blankets could remain so soft
and fleecy, so clean and new.
After that, you'll hardly wait to drop your
most expensive sweater into the Lux suds, your
sport stockings, caps anything that's woolen.
Lux will always be a wonder to you. You will
always take a fresh pleasure in the newness of
the things you wash in Lux. (Wash colored
woolens in lukewarm suds and do not sooJc.)
Have you a rare piece
of lace? Something that
you have treasured and
laid away?
Don't keep it laid away!
Trust it to the Lux suds.
Lux makes it possible
for you to use your finest
laces and table linens often.
They will last you long,
because you wash them yourself the modern
way without a bit of trouble just gentle,
pure Lux suds and no rubbing
To wash laces
Whisk a tablespoonful of Lux Into a thick
lather in very hot water. Put the lace in and
let it stand in the suds. Do not rub. Squeeze
gently and dip up and down, unless very
tender, in which case simply let stand in the
suds. Rinse three times in water the same
temperature as the water in which you washed
it. Do not starch. -
If the lace is 1 very frail, before washing, it
should be basted on a piece of shrunken cheese
cloth which may be pulled taut and pinned
for drying. Otherwise it should be carefully
pulled, every point pinned into shape and
left until dry. This leaves the lace fiat and
makes ironing unnecessary.
Be sure to get your package of Lux today.
Your grocer, druggist or department store
has it. Lever Bros. Co., Cambridge, Mass.
O In. c, INI
These things need never be spoiled by washing Try washing them the Lux way
Lace Collars
Lace Jabots
Washable Satin
Collars And Cuffs
Sweaters
Crepe de Chine
Dresses
Corsets
Georgette Blouses
Washable Satin
Blouses
Crepe de Chine
Blouses
Blankets
All Fine Fabrics
Baby's Woolens
Children's Fine Frocks
and Lingerie
Washable Satin Skirts
Corduroy Skirts
Linen Skirts
Silk Underwear
Silk Curtains
To wash silk blouses
Whisk a tablespoonful of Lux into a thick
lather in half a basinful of very hot water.
Add cold water to make suds lukewarm. Dip
your blouse through the foamy lather many
times. Squeeze the suds through it do not rub.
Rinse in three waters of the same temperature
as the water in which you washed it. Squeeze
the water out do not wring. Dry in the shade.
When nearly dry press with a warm iron
never a hot one. Georgette crepe blouses should
be gently pulled into shape as they dry and
also should be shaped as they are ironed.
Philippine Underwear
Silk Stockings
Fine Table Linens
Washable Gloves
Washable Spats
Georgette Dresses
Lace Curtains