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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Feb. 3, 1918)
' 20 TIIE SUXDAT OREGOXIAX, TORTLAXD, FEBRUARY 3. 1918. rrnniriipv ii cmuiutui ! : 1 m DOUBLED BY AUTOS rimi mm DddgeBrqtherb CL05EDCAR It Saves Valuable Time of Men and Horses and Increases . Food Acreage. COSTS ARE REDUCED, ALSO fr ry TmnKr At-t Mf One Ic Home and Five Acre More Available Land for Growing Wheat and Other Staples. On thm American fanner rst the re- ponntbtlity of r4in the allied arni.M In Kurop and alio the civil population f the tnttd State aad to a vry lre extent that of England. France. Italy mmA Hflrium. At the varoe time the farmer 1 confronted with a shortage of labor, htrh nixri and Tall3r In red coat of kp.nc howe. Th-e condition make It n-ary for him to inrr'ane M own effirlney and that f hi mn and his land. T do ihi h muit make more ne f trmf-vlr and labor-eavlna; ma cknrr Mid CharU Clifton. prl itr ni of the Nat too 1 Automobile Cham ber of Commerce. In an Interview. The farm trartor for plowlnr. har row in c and cult I valine- afford the frmr the mot advanced mean of a-rratlr Incremaina hi production with out hirlne more men or u.n more aorea The automobile and motor truck furnish a mane of Independent tmnvportation that I eentll to the farmer nnder prepent condition. a la Hoalioa A d "No element of our population 1 o dependent on Individual transportation a the farmer. l'uilr he I mile from the nearest railroad station, and he ft. a aret volume of haultna to do. With a motor truck he ran haul Urirr load than with a team of I horse and can make several trips to market in a dar for every one with team. The horse ran be kept on the farm fr ue In the fteidr fur hauline; wood from the wood-lot and for van c n other work. Wita a motor trti.k tt is entirety practicable to haul a load of farm produce to citir 4 to i miles mm my end return home the same dav. This Is hiehlr important la viw of the critical freight conception on the rail rwads and the neod of reltevlns; them f short-haul work. "Thf superior sped of the motor :ruck enable the farmer to take ad vantaee of dry weather, when the roads are in rood condition, to do the bulk of hi haultn c. continued Mr. 'liftnn. lt alo pormit him to vet Immediate benefit of market condition when price are hich. "Farmer appreciate the many ad -ntase of the passencer automobile. This is shown by the fact that there r two to three times as many motor tar In proportion to population In Jowa. Nebraska and other agricultural state in the lidlte West aa In New York. Nw Jersey. Connecticut. It h ode Island. Massachusetts and other Indus trial states In the Kasf. Farmer are estimated to own ftearlv half the auto mobiles in the e-'niled States, and are th-r Lara est buyers at the present time. The larsrest increase in registrations dunna the first half of occurred la agricultural state, as follow: Ar kansas. 4 per cent. Louisiana. SI; Iowa. 41: Oklahoma. 37: New Mexico. , and irregon. 3. In the manufac- 1 luring tate the Increase were: New I York, ri per cent ; Connecticut. 13; Khoda Island. . 1 : Ielaware. re; Illi nois. 13. and Michigan. IV "The farmer uw hi car as a utility vehicle almost entirely, lie drives Into town and back In an hour where the trip would take half a day with a horse and bucr. II.- fills the tonneau with ra of eggs, a tub of butter, rana of intik. sacks of rwtorii, or even a calf, sherp. or crate of chicken, and bring back roll of wire fencing, roofing. papr. fools or anything elsa needed o the farm. If some part of a mow ing machine, reaper, cultivator or other farm machine bra ka. a quirk run to town In the car will bring the rcplaco ment part In an hour or two so that the time Iom hr the men and machine Is reduced hr several hours. Also AM to !-oetal Life. "The automobile makes It possible for the farmer to keep In cloee touch w tth hie neighbor a nd w Ith the out side world He and his family and farm hands" can attend church, soctal gatherings. entertainments. political meeting, lecture on Improved agri cultural methods, good roads meeting, etc. in the evening and on Sunday and return home at a reasonable hour. Moan while, the horses get necessary rest In the stable. Thus all are re-f-shd and fit for the neat day's work. The yorjngee children can be driven to and from the graded schools that are replacing the old Tne-room district sehee!s and regularity of attendance g retv Increased. "This facility of getting about easi ly and eutcklv relieves the monotony of farm life, make the bo and girls aad 'help' more contented and tends to retard the movement from the farm to the eitv. -fcvere passenger automobile used ate an that at t one hnrte ran be tlpensed With." eonclO'fe.l the head of the Automobile Manufacturers Asso ciation ' h hore requires five a-res of ln. for his support. ly using toe car. the farmer can devote fivr a res of good land to raising wheat, potatoes or vthrr staple f.r human cnsumpt ton or for raimg beef or mutton A motor truck take the place of at Uast on team, and on a Urg irrm rrnumn a deal of hauling, wi l do the work of five or sis horse. Tht wi:l r:ae from 1 to - acre, sufficient for the support of three to ten human beings At present hmh rrn-eo of farm product the farmer lese mop. on evrrr horse he keepa." A car which thoroughly deserves its very remarkable popularity. Eminently practical in all kinds of weather. Finished and fitted in excel lent good taste. Hie gasoline consumption is unusually low. The lire mileage is unusually high. Sedan or Coup,' $1330 Commercial Car, Touring Car or Roadster, $883 Winter Touring Car or Roadster, $1050 (All prices f . o. b. Detroit) COVEY MOTOR CAR COMPANY Washington at Twenty-first The IDA Tire iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin NEW ANDERSON PATENT AUTOREELITE Dirigible Searchlight and Automatic Extension Inspection Light THE 3-1X-1 LAMP Spot-Light. Trouble-Light. Pleasure-Light H Something MORE. Than Just a Spot-Light Silver Parabolic Reflector Makes tire changing and repairs as easy by nijrht as by day $8 at Portland W. S. FLEMING. Distributor for Oregon Auto. Plumbing and Electrical Supplies 112 FOURTH ST. nilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllimilll In that interesting race between speedometer and tire to the guaranteed 5000-mile mark you will never find your General Tire a quitter. Whatever the pace whatever the condition of the track, so long as you don't neglect and abuse the racer, youH find that sturdy old tire right in the race to the finish. Yes and when he's passed the 5000-mile wire he will still be ready and willing to go a few thou sand miles more. Stamina just that ,same stamina, based on the same qualities, that makes winners of athletes. 1 - ' - Every- General Tire comes from the right stock the best stuff that can be put into a -tire selected by test for quality and proof of ability to stand up. With that foundation, the tire is built up like an athlete to meet and unfailingly respond to all conditions of service. Tread designed to travel with the greatest smoothness and the least wear. Fabric the backbone and muscle of the tire so harmoniously knit to gether and so accurately shaped and tempered to resist wear and strain that the stamina that guarantees mileage is built right -into the tire. . Nor is this accomplished by any haphazard or rule of thumb methods all is as accurate and precise as an athlete's training routine. The very last word in modern, scientific appliances, machinery and methods superintended by the best tire brains in Akron build every General Tire to the same standard of excellence. That is why when you put General Tires on your car you know they will serve you to the limit. The GENERAL Cord The GENERAL Fabric RIBBED NON-SKID 8000-MILE GUARANTEE The tire that gives double the wear. Put on GENERAL CORD tires and coast easy go easy on gasoline, and rest easy as you ride. EVERY SIZE IS AN OVERSIZE PLAIN NON-SKID 5000-MILE GUARANTEE Its service begins below the surface and does not end at the surface it is built to be soundly good all the way through. We are building our business not on advertisement promises, but solely on SOUND TIRES The GENERAL JUMBO Tire A SPECIAL OVERSIZE TIRE FOR FORDS, MAXWELLS, CHEVROLETS AT ONLY S3.00JIORE THAN REGULAR 30x3 Vz BUY ON OUR REC03LMENDATI0N WE'RE HERE TO BACK IT UP DEALERS WANTED American Broadway at Oak Street Tire Distributors & Rubber Co. Phone Broadway 180 or 765 FredW.Vogler By Himself ! far .tat ts Kam la laaaa Mlalas Iran (1IXTEKX years ago I drova the nrst Oautomobllc Into Rlj;kfoo Idaho, and then and thera began my connec tion with the Industry. Gold duat was legal tender In that part of tha coun try, and I collected considerably mora than a -cent fare for rides. That same year I started an automobile line be tween Tonopah and C.oldrleld. Nev.. with the fare f 1 ea-h way. $l an hour for us- of the car. 1(0 a day. HUKlnesa was Kummlnl. The first Mix months 1 carried mora than 12.009 pa-i.-ner. However. expenses wera heavy, loo. Tire expenses then were al moet unbelievable. My tire costs for me (IrM year were :S.OO0. This was due to the rocky road between Gold tleld and Tonopah. and to reduce the ex pens on tires I constructed a private road of my own. That was much bet ter. I have always been a strong advo cate of good roads. The Northwest Auto Companv and I nut aa well admit that I am the com pany was formed In Portland In ISO. It I ii been since Its formation the largest wholesaler of automobiles on the Pacific foast. and lt business is crowing constantly. Ijist year we es tablished a Seattle branch, which is doinr a fine business. endless trouble, as In this method of wiring only one ground is necessary to cause a short circuit. In making these Inspecttona. each wire should be traced from end to end. and every Intermedin j ate contact should be examined. AUTOMOBILE REAL XECESSSITY ProUurtion of Cars In 117 Reached Huge Total of 1,814.988. The automobile I an Integral neces sity of modern life. We can no more do business or maintain our efficiency without cars than we can without tel ephones or lights or sewage in cltle?. or any other of the thousand and one things we have today our grandsires wot not of. says Milestones. The modern car ia Just as much a neceslty as a team derrick, a delivery truck or a locomotive. Its manufacture would not reach the astonishing pro- ml mi MMIIMauMMHHIaMMlNaMnmiNaiwiMMINMSliMiMU BJ portions of the present Industry if it weren't. The estimated 1917 produc tion was almost two million passenger cars 1.814. 988. to be exact with a ralue of 81.069.05t.073 wholesale, ex clusive of 10,000 commercial cars with a wholesale value of 8272.7S9.S00. We produce trucks and commercial vehi cles today worth more than half the value of all cars made three years ago. Three years ago 145.000 people were engaged in automobile manufacture. Today there are oyer half a million di rectly engaged, and no one knows ex actly how many more produce parts, accessories, garages, oils, tires, etc. Some people who ought to know, say that the automobile industry will be rated as the first in the country in 1918. Auto Revenue. Registration of motor vehicles in Pennsylvania has reached 550.000 and the revenue has passed 83.250.000. This breaks all records. More than 5100 ap plications for 1918 registrations have been received already, yielding 840, 35. r J. T. Keen By Himself. ar Ialrar Htasaelf ta rwrSlaad watwrtac Patt'sr. "4II.Ii: lOMIMW Mts AITOS All .Mollae Midler Are ttroacht Hume fnr f hrttma. TVhea the War TVrartmfit first wia4 It. rulirs that ixldlrri should not trwxtl trains djrlns t.'.a :.iritma '". tier. a keenj di--: pomtm.nt la thousand. f homes a.l over tha count rv . w- ! Velle. pravldent of the Veil Motors Corporation, at Malm. J'l. im mediately rame forward and offered l being horn a 1 Moitne oop within ree-h, entirely at his oaw personal ex ree. using as many Velle cars as nec essary for the p i r rve. A big H MM'r.r VrTle bus ami iriAav toarin cars from the Velle fac tory went u I-es Jluiv. la. where ramp Ivdge Is located, and brought t.-.e l M i bova brk In a glorioua trie. Farmers and townspeople turned at along tha route and greeted caravan wttri great enthu.ia.m. , xfter a Christmas day in the mint aaenea e-- unexpected'? made happ. the bo were returned .afrly and prosaptly to their military lare. grate, ft! to the an who brought pleasure to M saaay. XAM a newcomer to Portland, having arrived hero only recently from Se attle to become manager of the Port land Motor Car Company. Packard and Nash Mx distributors. My connection with the automobile Industry dtes back to IJ"1. when' I went Into the factory of the I'ackard Motor Car Company at letroit. During .ka Wiirf nns.h.lf veara 1 araa at the factory I went successively through every department, from the bottom up. In that way I gained a first-hand knowledge of every end of the busi ness. I trawled on the road for them, also With this experience. I went to Se attle and took the Packard agency there wlh W P. Nate, aa the firm of Xute A Keena. Tnla later became J. T. Keena a Co. Kxcept for the past two years. I have been In the automobile business in Seattle continuously since I;, handling the Packard car during that wbole period Inspect Wiring &)tent. One of the Inspections that should be frequently marie is of the wiring sys tem, to see that Insolation, eonlatt. etc.. are intact. Kspecially In the one- wire pvstem. rtoor Insulation will caused Baked Enamel On Your Hood and Fenders. Makes a Difference The Enamel Bake Ovens rhones . C Warnock, Prop. oOl Burnside St. Broadway 3435, A V 4249 USINESS BALANCE must be maintained by spending spending wisely that the most may be saved. To save without spending disrupts business. To spend and save insures Good Business. Spending money" for delicate, "wear off quick" non-skid tires or "near" non-skids or skid chains is Waste in disguise. Buying such makeshifts to prevent skidding accidents is extravagance, and therefore not "Good Busi ness," especially in war times. It is the acme of Economy to take advantage of our Special "War Thrift Exchange, which has been extended for the full month of Febru- ary. This offer enables you to cash in your inefficient tires for more than they can be worth against the price of Keaton Tires, the best non-skid in the world. .. Winter is here with its skidding auto, the "danger car," that nothing can hold in check but Keaton Non-Skids. We prove this by giv ing a free demonstration on your car before purchase. BUY UNITED STATES THRIFT STAMPS KEATON NON-SKIDS WILL HELP YOU KEATON TIRE AND RUBBER COMPANY .Main 3210 Sixth and Main Sts Portland il APPERSON MOTOR CAR CO. BROADWAY AND AXKEXY, PORTLAND (i. F. Hara, President. iu, ! n ; ! u i 4