The Sunday Oregonian., November 25, 1917, SECTION FOUR, Page 7, Image 57

THE SUNDAY OKEGOXIAX, PORTLAND, NOVEMBER 23, 1917.
WAR BRINGS TRUCK
IN GREAT DEMAND
world. was ever built to perform, but-
well, those Indianas were doing it.
While in Portland Mr. Barley
chummed with K. W. Vogler. president
of the Northwest Auto Company, dis
tributor for the Indiana truck in Ore
gon, part of Washington, Idaho and
Montana. Mr. Vogler took Mr. and
Mrs. Barley out on the river for a spin
in his new 110,000 cruiser.
From Portland Mr. and Mrs. Barley
ent to Seattle.
Superior Efficiency and Lower
Costs of Motor Vehicle
Supplant the Mule.
TRUCK DOES WORK BETTER
C. G. Barley, Head of Indiana Track
Corporation, Discusses Great
Development of Industry and
v Sees Even Greater Future
The mule has always been accounted
mighty husk j and efficient individ
ual, but the time has come when any
work the mule can do the motor truck
can do better. Hence, good-by mule,
trood-by horse, in all up-to-date busi
ness organizations. Enter the modern
motor truck.
So declares C. G. Barley, president
f . the Indiana Truck Corporation, of
JIarion, Ind. Mr. Barley was in Port
land last week, and while here he dis
cussed the truck situation most inter
estingly. Not that Mr. Barley is reading the
mule and the horse off the earth. He
doesn't do that. But he does emphasize
Jiow the motor truck is demonstrating
more and more every day its superior
reliability, its greater efficiency, its
cheaper costs than that of the horse
T.nd the mule.
40O Per Cent Gain In Two Years.
"Any work that requires half the
energy of one mule," Mr. Barley ex
pressed it, "can now be done by the
mutes pijay good footbaix
V
Goodyear Tire & Rnbber Company
Has Team Called "Silents."
One of the most popular football
teams of Northeastern Ohio is the
eaf mute team of the Good
ear Tire & Rubber Company, of
kron, known as the Goodyear
Silents." Their ability as football
rtists, coupled with the novelty of
the team itself, has caused them to re-
eive offers from many other teams
scattered throughout the state. A num
ber of the "silents" have played with
mute college teams and are gridiron
eterans. Their classy work would at
tract attention even were they without
the natural handicap they labor under.
During the baseball season that has
ust passed the Goodyear mutes proved
that a lack of speech and hearing is
more of a barrier in baseball than
it is in football, for in their league they
won the Akron city championship for
lass B baseball. The company has
bout two hundred mutes in its em
ploy, whose skill as workmen Is equal
to that of any other class of workmen
t the plant.
STEPHEN'S VISITS FACTORIES
Elgin and Hayncs Plants to Be Seen
In Course of Eastern Trip.
A. C. Stephens, president of A. C.
Stephens & Co., Winton, Haynes and
Elgin distributors, has gone East on a
trip that will keep him away from
Portland until December 10 or 15. He
will visit first the Elgin factory at Chi
cago, from there will go to Cleveland,
Kokomo, Ind., where the Haynes fac
tory is situated, and thence to Mary
land, where his parents live. He will
return to Portland by "way of Seattle.
AUTO BUILDER SEES BRIGHT
F UTERIS FOR INDUSTRY.
One of the best-posted automo
bile manufacturers in the United
States offered this estimate of
the existing motorcar market last
week:
"There are approximately
1,000,000 possible purchasers of
Fords, 300,000 possible purchasers
of cars costing less than flOOO,
other than Fords, and possibly
60,000 in the class between $1500
and $2600.
"Under the influence of in
creased list prices and taxation,
the number of cars in certain
price fields may be reduced, but
the aggregate sales seem to be
increasing. The saturation point
in motorcars will be reached
when everybody has one and
when no car ever wears out."
motor truck better and at less cost
than by the mule or the horse. And
American business men are realizing
It. Sales of motor trucks are greater
xnan tney ever have been in the his
tory of the ind.ustry, and the demand
Is for more, more, more trucks.
"Just as an example of how tremen
dous has been the growth of the truck
Industry, the output of the Indiana
uruck Corporation alone has increased
400 per cent in the past two years.
Next year I would not be surprised to
eee all that huge increase doubled
again.
"In 1915 the output of motor t-upIch
In the United States amounted to about
sizb.uuu.uoo. Last year it had grown
to $165,000,000. Complete figures are
not available for the value of this
year's truck production, but there Is
mo doubt that it will be close to 100
per cent greater than last year.
War Calls for Trucks.
"Of course a great part of .this in
crease has been due to the war. Aside
from the use of vast numbers of trucks
by the warring governments, the war
has made business efficiency necessary
to a greater extent than ever before.
It has increased transportation needs
and strained existing facilities. The
motor truck has come to the rescue.
"Not all the increase in the call for
commercial trucks is to be attributed
to the war, however."
Truck manufacturers are not affected
by the voluntary agreement of an torn n
bile manufacturers to curtail their pro
duction of passenger cars 40 per cent
during the war, so their volume of out
put will not be reduced. But automo
bile trucks are affected by the priority
shipment rule on the .railways, and
inerein win arise the difficulty of mat
ing deliveries to distributors.
Mr. Barley looks for this to lead to
truck deliveries overland bv rnad un-
er their own power for hundreds of
mnes rrom the factories. If the freight
congestion becomes serious, he expects
to see fleets of trucks setti n o- nut In
ell directions from the factories for
towns as tar distant, perhaps, as 1000
Truck Goes Right to Work.
Already several trucks have been
driven from the Indiana factory in this
way. Mr. Barley told how one pur
chaser of a two-ton Indiana truck only
this last Summer came to the factory
for the truck and drove it from Marion
to Memphis, Tenn., a distance of 500
or 600 miles. He got there all safe
and put the truck immediately to work
Mr. Barley is a veteran in the auto.
mobile manufacturing line, though he
xias Deen in the truck business only
about six years. Some 17 or 18 vpr
ago he was associated with other pio
neers of the business in the manufac
ture of the old Rutenber motor.
He told amusingly how they all used
to gather about the stove at the olant
and there argue mournfully over the
prospects for the future. All hands
believed that the bottom was due to
drop out' of the automobile business
ncure lung, unu trial 1 t was only
question of how long It would Usl
Finally, Mr. Barley sold out his in
terest in the motor. He went into
other lines of manufacturing, but six
years ago he began to make trucks in
a corner of the plant at Marion. Ind .
in which the company of which he was
president was then building metal bed
leads.
Trucks m. Bedsteads.
"Well." said Mr. Barley, "that littl
auto truck department simply grew an
grew until it had pushed its way from
its corner clear across that building
ana shoved the bedsteads into th
street. We dropped bedsteads and de
voted our whole attention to automo
bile trucks.
Mr. Barley is a brother of A. C. Bar-
Icy, who makes the Roamer passenger
car. Mr. Barley was in Portland in th
course of a swing about the country
irom the plant at Marion, on whic
he has already visited . Chicago, Des
Moines, Trinidad, Colo.; Albuquerque,
J.os Angeles and San Francisco. He i
accompanied by Mrs. Barley. The
have been enjoying every moment of
the trip.
In California they were driven up to
Tosemlte isatlonal Park and, inclden
tally, saw the new Hetch Hetchy reser
voir project, which will supply San
! ranclsco with water. Mr. Barley foun
two Indiana trucks making trips
the mountains to an elevation of 7000
feet, bringing concrete for the reser
voir.
It Wis service that no truck la the
imrroiiOTiwiiitnmniHiiwniiiHiirin
jiiii. miiii Milium it,
SHtiiNiunuiuiHitijiiiiiiiiMnia
New Car Owners in County.
TEMPORARY police licenses were is
sued in Portland last -week to the
following buyers of latest model motor
cars, pending arrival of the official
tate licenses from Salem. The list is
compiled by M. O. Wilkins, publisher of
the Automobile Record:
A. F. Nlcolal. 493 Holladay are.. Chand
ler.
H. Edward Arer. Hotel Benson. Chand
ler.
Claud D. Starr, 821 East Yamhill. Hudson.
J. A. Lyons, 222 Union avenue. Xodge.
Claude Mulholland, 1005 East Fifteenth
street North, Ford.
1. Ryman, Alder-atret dock. Ford.
Lu B. Jeffries. 902 East Couch, Ford.
W. B. Beebe, Northwest Steel Compity,
Pierce-Arrow.
H. W, Baybrook, Llnnton, Ford.
A. A. Auaplund. Jr.. Irvtneton Apartments.
Ford.
O. L. Duff. 930 East Eighth street North.
Ford,
H. 8. Flnley, Council Crest. Maxwell.
Bureau of Water Works, car No. 18, Ford.
William Uornshuh. 743 East Tenth street,
Ford.
G. IT. Fullenwider, 511 Worcester build-
ins. Ford.
King-Fisher Mattress Company. 478 Alblna
avenue, Hudson.
J. E. Verley, 239 East Seventy-third street
North. Ford.
J. B. Oberly, 1480 Fainnount, Elgin.
S. W. Nielson, 44 East Kllpatrlck, Elgin.
E. J. Chatfield. J28 Fourteenth, Ford.
Gua Kermaidaa. 2tt North Fourth street,
Hudson.
J. P. McEntee, 3 Broadway, Chalmers.
CommlHioa of Public Pocks, foot of Stark
street. Ford.
Peter Ackerrnan, 204 Columbia. Ford.
Ward C. Smith. 408 East Thirty-third,
Liberty.
Homar D.. Brown, 108S East Twenty-first
street North, Mollne.
George G. Guild, S10 Henry building,
Overland.
Carrie E. Stevena, Palace Garage, Ford.
H. A. Cushlng, 174 Front street. Oldamo-
bile.
Mrs. Nellie Viggera, Brown Apartments,
Fourteenth and lamhill. velle.
Mrs. Elsie Joat, 8'2 Cook avenue, Velle.
O. K. Boeke, 696 East Twentieth, Ford.
W. H. Leonard, 134 Fremont, Ford.
Mrs. F. K. Chandler, 1204 Union avenue.
Maxwell.
Captain L. P. Hosford, 64 East Sixty-sec
ond, Chalmera.
13am Hall, 271 Ross, Hupmoblle.
Bank of Kenton, Portland, Dodge.
Department of Publltt Works. City Hall,
Ford.
Department of Public Works, City Hall,
Ford.
John States, 1711 East Thirteenth, Stude-
baker.
G. M. Vinton. 802 Central building. Dodge.
City of Portland. 802 City Hall, Ford.
J. S. Moore, D83 M Belmont, Dodge.
Florence E. Kllppel. 28 East Fifty-second
street. Franklin.
Manclnl se Crucchlota, 361 East Seventh
street. Ford.
Merrill B. Moores, Covey Motor Company,
Dodge.
W. B. Taylor, 06 East Humboldt. Ford.
Martha E. Plummer. Route 1, Hillsdale,
Ford.
Am. San. Carpet A Window Cleaners, 705
Board of Trade, Ford.
Bureau of Health, City Hall, Ford.
Portland Taxlcab Company, 261 Twelfth
street. Dodge.
E. B. McDaniel. 023 Electric building,
Stearns.
Carl F. Herrlll. 414 First street. Briscoe.
W. A. Lelth, 68 Grand avenue. Ford.
Ralph GrUfen, 148 East Twenty-third
street North, Ford.
City of Portland. 401 City Hall, Ford.
City of Portland. 401 City Hall. Ford.
C. A. Virgil. 824 East Thirteenth street
worth, Paige.
Jease F. starks, 205 East Twenty-seventh
street North, Ford.
F. C. Hageman, 984 Raleigh street. Max
well.
P. E. Eabenshade. 830 East Morrison,
Mitchell.
A. Horn. 640 East Main street, Chevrolet.
E. J. Keller, 49 sixth rtreet North. Ford,
C. W. Nash. W. C Durant and J. D.
Dort, three prominent captains in the
automobile industry, were formerly
fellow directors of the Durant-Dorr
Carriage Company.
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Palace Gaira
Commpainiy
(Formerly, at Twenty-second and Kearney)
AUTHORIZED
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DEALER
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CS. GOODSKUU
12th. and Stark:
Now Located Downtown in Their
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C. W. PILCHARD
Near Washington
5 5
151
We are prepared in our new building1, modern in every respect, with every
late convenience and appliance to care for the desires and need3 of Ford own
ers, both present and prospective. Equipped solely for serving the owners of
the Universal Car. We solicit a continuation of the business of our friends
and a trial of those whom we have never had the pleasure of serving.
SALES In charge of competent, capable men who are thoroughly
acquainted with both the pleasure cars and trucks.
SERVICE We have two service cars ready at any time, day or
night, to serve Ford owners.
REPAIRS Our mechanics are thoroughly skilled and trained in
the repair of Ford cars none others employed. Our shop equip
ment is second to none.
PARTS We have on hand in our stock room and accessory de
partment a full line of every part needed for Ford cars.
YOURS FOR UNIVERSAL SERVICE
Palace Garage Co., 1 2tHi audi Stark:
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Phones: Broadway 1572, A 2442 iiiiiiiiiiiiiiiiiijiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiir;
FORD HOT TO STOP
Passenger Car Output to Con
tinue, Says Secretary.
CURRENT STORY DENIED
Plant Will Be Subject to Same 40
Per Cent Curtailment as Other
Auto Manufacturers, but Will
Continue on That Basis.
Henry Ford will continue to manu
facture passenger automobiles. Krnest
Liebold, Mr. Ford's private secretary,
has come out with a formal denial of
the story extensively published that
Ford had offered to stop manufactur
ing cars entirely during the war.
Mr. Liebold in his statement says
ttva the making of pleasure cars is
the business on which the Ford plant
was founded, and that there is no in
tention of discontinuing it during the
war. He also declares that if the Gov
ernment later requires that all auto
mobile plants be devoted to the manu
facture of munitions, Mr. Ford will
then acquiesce without a. protest, but
that until then he will manufacture
passenger cars as before.
Of course the Ford plant, like all
others, is affected by the voluntary
agreement of automobile manufactur
ers to curtail their production ot pas
senger cars by 40 per cent.
Hundreds or ForoL dealers through
the country will breathe easier now
that his intention relative to passen
ger cars are authoritatively known.
These dealers are held by exclusive
contracts, and they would have- suf
fered heavily had the making of fur
ther Ford passenger cars been stopped.
. From all the indications, the demand
for Fords through the war is going to
be greater than before, with a. 40 per
cent lower output to meet it. Of course
this will bring up the prices asked for
second-hand cars.
War Tax Absorbed.
K. S. Lee, Jr., manager of sales for the
United States Motor Truck Company,
of Cincinnati, advises that the company
is simply adding the net Government
tax to the Invoice and has no intention
at the present time to increase the
price to cover this amount.
GOODBYE, HORSE, TO CITY WAYS1
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Here Ia Good Example of the Modern Tread. Mlra Paula Kopf Haa Jant Driven Oat From Town for a Conn
try Horaebaek Hide on Juliette, the Red Croaa Home. Aiiwada) the I'enoa Who Lovea Horavea 31 at or a Oat in
the Country to Kind Them.
The old horse is not through yet, though the automobile is fast, chasing him to the far-away pastures. It
used to be that folks would drive miles behind a pair of horses to see an automobile. While the time hasn't quite
arrived, it's fast on the way when they will be driving their autos to see a horse. Kven now many Portland
lovers of horses drive out in their carg to ride their steeds. Just for example: Of the last few KisselKars sold by
Del Wright, manager of the Pacific KisselKar branch in Portland, three of them went to persons who are active
members in the Waverley Country Club or the Portland Hunt Club. One is the owner of some fine polo ponies
and the others drive to the Hunt Club frequently to try out their horses there. Miss Paula Kopf is another ex
ample of the motoring enthusiast wh0 is also a fine horsewoman. She doesn't drive her horse downtown. Khe
uses her new KisselKar coupe for city driving, but when' she wants a Jaunt oa horseback suo motors out to the
country and, there takes the horse. - ......
fSSf I Imj an ajla i mnUa JO' M
r0j Iffcirj'fGrf thai bava armptlta valcalrtw4 f 3 JM
&&MiyCw1JcG Migration. MUfciag. fricnoa . 5 I A
THE SAVAGE TIRE CORPORATION
Saut Diego, California
W hmvt a dittribator ntar you .
R. W. PRICE
14 N. Broadway
Portland, Or.
anfesgiving
for Savage goodness. Goodness'
highest quality is the foundation
of Savage mileage. As you spin
along, miles and miles beyond
the limit you have found in other
tires and tubes, you will join with
the thousands of members of the
"heap big" Savage "tribe" in
thanking goodness Savage
goodness every day in the year.
ft
I
ffzap big missgci
'jjLnsk far ihs Red 5svsns Sign
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