SECTION FOUR
Pages 1 to 12
f
I (
t-TfeisyNy y s
YQT WWT ' " x
x k . ' ' PORTLAND, OREGON, SUXDAY 3IORXIXG, OCTOBER 21, 1917. yQ, g
HATS
PLUM COLORED HATS.
NIGGER BROWN HATS,
METAL HATS, VELVET
HATS
Big hats, tiny hats, dinner
hats, theater hats, street hats,
ostrich hats, sophisticated
hats, demure hats
"OH. WE HAVE THEM
ALL," said the enthusiastic
saleswoman, posing one beauty
on her head after another.
v i i
i uu Know, our Duyer is
noted for his excellent taste
and he was in New York only
last week
"For the Season's Big Open
ing Display.
"Why, nobody is back in
New York before October,
you know the very newest
styles aren't shown until then!"
And it's no wonder the most
fastidious women are so en
thusiastic about the Lipman,
Wolfe Hats.
They are bought with an eye
to beauty smartness chic
and better than that they're
sold with the idea of becoming
ness of adding just the right
note to your costume.
We cannot put most of these
Ha ts in our windows because
well, to keep styles exclusive,
we find it better to show the
hats in our Millinery Salons.
You'll enjoy THIS DIS
PLAY TOMORROW!
Third Floor.
I styles aren t shown until then " irji r i i. . 37T .. V
ft And it'snnwnntU m ' en in the daintiest of flower j?T 7K
i fastidious women are so en- clusters, delicately trimmed and J&t' l&t
thusiastic about the Lipman, fitted with supporters. h& fW I)
" Wolfe Hats. Our expert corsetieres will I I
( give you a special fitting. Csk--Z- I r -!
s They are bought with an eye Xn--7rM f3bc frK. JtTV
(to beauty smartness chic Fourth Floor. ill xW?
s and better than that they're " ' jO I fEWi JlwM'l I
(sold with the idea of becoming- f a j I W-X fflS5"'w frlM I I
a ness of adding just the right ur Advertisement jo I r i
(note to your costume. T . 1 l I 5 I I I
m the Uther I J$M&StF. I I I
(We cannot put most of these C J r T y Y I '
Hats in our windows because Olinday helper Is I vflPSw l J
well, to keep styles exclusive. 'V ' S f8r JuC
I we find it better to show the 17 M T T D IT T & ftL Ijm
j hats in our Millinery Salons. HiIN 1 llJl.L-, I fefeH TWWtV A
pkv Tigw?13' DIFFERENT, Sr lllf K 7rJil
1 -ThM F w' . Read It! llpP-
LESTELLE fiM ' IJJ fff!
CORSETS fcfn 'A U
-$4 1 ff 4
Lestelle corsets receive their
introduction to Portland wom
en tomorrow. Lestelle Corsets
are extremely popular through
out the East, being featured in
the finest corset shops.
The makers of Lestelle Cor
sets never allow them to be sold
at any but the established price.
By a concession granted us
for this one sale, we are permit
ted to sell these wonderful
front-laced corsets
AT HALF PRICE
Two of the most popular
models made by the Lestelle
Corset Company were sent to
us especially for this event.
Models of pink broche, wov
en in the daintiest of flower
clusters, delicately trimmed and
fitted with supporters.
Our expert corsetieres will
give you a special fitting.
and if we were resorting to the "camou
flage" of comparative prices, the revelation
would be startling but the COATS them
selves tell you that without the aid of com
parisons. Astonishing results have been accomplished
in the face of seemingly impossible conditions.
Our Coat Buyer was right in the market at
a time to accomplish a master stroke that
accounts for this sale of coats.
THESE ARE NOT $35 COATS THEY
NEVER WERE $35 COATS AND WERE
NOT DESIGNED AND MADE JO SELL
FOR ANY SUCH MODERATE PRICE
But Nevertheless Here They
Are for You Monday at $35. 00
And SUCH coats as they are Real
Bolivia Cloth, Zibeline, Pebble Cheviot,
Wool Velour and . Bolivia Cheviot in
Beetroot, Amethyst, Mole, Taupe,
Navy, Russian Green, Brown, Plum,
Mouse in a word, all the newest and
most-asked-for shades!
Fur Collars, Fur Cuffs and Deep Bands
of Fur around the bottom form the
most effective trimming you could
wish and many are Untrimmed, with
large Cape Collars. But all are lined
some fully lined and some just half
lined with beauteous, shimmering
satin.
fust look at the sketches on this
page that will give you an idea
of the ultra-smartness of their style.
Come down and see our window
today then you'll know about
the colors but really to appreci
ate these coats you'll have to
actually see them tomorrowmorn
ing and (just a hint) don't delay
about coming for every woman
who sees them will appreciate the
wonderful value represented by
these coats at $35.
Third Floor
C" Merchandise of J Merit Only"
Dramatic, Photoplays
Autos and Real Estate