THE SUNDAY OKEGOXIAX, PORTLAND, OCTOBER 21, 1917."
rr!Zjf yLt2-- ir 2CSwJ NV tTiZr LV 1 'ux cleanse silk underwear without turn- 1
I ' UeUW' Read. th" direction for SILK I
P "0 Tk I HI) Jt
lux icifA Aof water is perfect for woolen. No
rubbing; no friction; leave woolen and flan
nel bo toft, so fluffy.
onoerru
"VWrnt. shrink woolens ! "Vforvt turn silks yellow! Wont injure even craffons!
'OTHING else like it made anywhere. Not a soap powder. Not a chipped
soap. Not a cake of soap! But wonderful flakes I nven in looks entirely
different from anvthinsr vou have ever seen. Ready to use: no shaving- or chin-
ping required; pour boiling or very hot water over the flakes, whisk into a lather, and
instantly you get just the rich, creamy lather you have always wanted. Dissolves
1
dirt and cleans perfectly without rubbing. These flakes won't hurt any fiber,
whether cotton, silk or wool! Can't injure anything that pure water alone
won't injure. Order a package today and make some of the tests shown
below. That is the way to settle for all time the product you will use for all
fine laundering.
Dissolves instantly in hot water
This wonderful new product is not only new,
different, but it actually looks different.
The moment you open the package, you will
discover that you have never seen a soap
product anything like Lux.
Lux is made in the form of flakes. These
flakes are thin, delicate, pure, actually trans
parent. They dissolve immediately in hot
water. This makes Lux unequalled for the
speedy production of an excellent lather.
It is the modern form of soap no shaving
or chipping required. It makes an instant
lather which dissolves dirt without rubbing.
In fine laundering soap should never be rubbed
directly on the article. Lux is such an advance
over all other forms of soap that once you have
tried Lux, you will never again be satisfied
with anything else for fine laundering.
Why you need these wonderful flakes for
all fine laundering
Lux is made in flake form because in these
tiny flakes is condensed more real cleansing
value than is possible in any other form of soap.
Lux needs only to be used in small quantities
owing to its absolute purity and wonderful
richness.
This is due to the fact that in flake form, Lux
can be kept pure and concentrated; in this form,
there is no need for any air, any moisture, or
any kind of "filler," which has no cleansing
value. Lux will not harm anything that pure
water alone will not injure.
These flakes melt the moment you throw
them into hot water. They are so completely
soluble that not the slightest trace of soap is
left in the garment to yellow it.
Lux positively won't shrink woolens; It leaves your sweaters,
blankets, crocheted articles, all your woolens,
just as they were when new!
How to wash woolens so they
will not shrink
Woolen fabrics differ wholly from any other fabric.
In wool, the surface of each fiber is made up of scales,
overlapping like tiny fish scales.
Ordinarily, when wet, these fibers expand, but the
moment alkali in water comes in contact with wool
fiber, these little scales interlock, the fiber draws up
and the fabric has "matted" and shrunk.
The sensitiveness of wool fiber to alkali and to rub
bing: are the causes of shrinkage.
In the choice of your soap product, and in the way
you handle woolens, lies the secret of safety, of com
plete success in laundering woolens.
Lux actually won't shrink woolens. It contains no
free alkali; its thick, hot lather dissolves dirt without
rubbing; its wonderfully pure, mild flakes leave
woolens soft and fleecy, just as they were when new.
So many other products have claimed that they
won't shrink woolens, and you may have had so many
woolen garments shrink until they were no longer
Try Lux for all these things
Flannels Muslins Babies' clothes White spats
Sweaters Chiffons Children's white dresses White washable shoes
Blankets Fine hosiery All delicate fabrics Silk waists
Knit leggings All worsted garments Lace curtains Georgette, crepe da
Knit mittens Knit sacques or shawls Chenille scarfs Chine waists
Fine linen Corduroy Lingerie dresses Silk underwear
Fine laces Chinchilla coats Washable gloves . Lingerie waists
i J
usable, that when we tell you that Lux positively won't
shrink woolens, you find it difficult to believe. But will
you not order one package and try it on some woolen
article in your home ? Use it the Lux way with hot
water. Think what it means to you to have found at last
something which will wash woolens wonderfully !
Why silks turn yellow
Authorities on silk say' that the action of alkali on
silk makes it acquire a yellow color which cannot be
washed out. Also that when an alkali is combined with
hot water, it affects the silk fibers, breaking them
down very easily. Lux contains no free alkali and
gives a remarkable lather when used in moderately
warm water. You jean wash silk with Lux over and
1!
over again, and it will stay as white as when you
bought it.
Remember these precautions:
Never rub silks.
The Lux suds when used must be lukewarm. .
Rinse perfectly in lukewarm waters.
Never dry in the sun.
Stretch thoroughly and press when nearly dry.
Never have your iron very hot.
What its users think of Lux
"Before using up one box of Lux, the uses had all
been justified to my complete satisfaction and delight.
Does not shrink woolens ' proved by washing a white woolen
sweater. 'Does not turn silk yellow' the constant laundering of .
crepe de Chine and silk waists justifies this claim. I get twice as
much wear out of my silk blouses. Have found Lux especially good
Throw the flakes of Lux into hot water; whisk into a lather ami
instantly you will have just such a rich, creamy
lather a you have always wanted.
for fine laces and lace curtains because no rubbing 13 required.
A white lace Syrian scarf with silver in it, which had previously
been sent to the cleaners, looked like new when washed with Lux,
and saved me one dollar besides." D. Fullarton, N. Y. City.
"Lux has greatly prolonged the life of my chamois and silk
gloves. For washing Dlankets I consider it quite the most won
derful Boap ever made. And I use it for unusual things which you
wouldn't ever dare to try to wash with any other soap. For in
stance, I washed my silk lamp shades in the bath tub with Lux.
and they came out in absolutely perfect condition, quite as good
as the day they were bought. There i3 nothing like Lux."
Mrsi J. R. Barker, Cambridge, Mass.
"I used your Lux for some very fine lace? with better
results than I could get from other preparations, using less soap,
time and energy." Mrs. P. Dreyer, 522 East 89th St., N. Y. City.
Now on sale at grocery, drug" and
department stores
The claims for Lux sound so remarkable, they have been made
50 often for other products when they were not really true, that
you may not credit what we have told you about it. But will you
not get just one package of Lux and make these tests yourself ?
If you are not entirely satisfied, your dealer has been instructed
to return your money. Once you have actually seen Lux and used
it yourself, we know you will tell other women that you have aty
last found the ideal soap product for all fine laundering.
ITS A
HA
Fine
1
LEVER BROS. CO., CAMBRIDGE, MASS.