8
THE CKECCXIAX, PORTLAND, JUNE 24, 191T.
AUTOMOBILE MAKER
VISITS IN PORTLAND
Vice-President of Willys-Overland
Company Will See
Columbia Highway.
AGENTS CALLED TO CITY
Rise of Edwin B. Jackson in Auto
mobile World Is Rapid; Large
Production Makes for Iiower
Cost of Cars.
Edwin B. Jackson, vice-president of
the "Willys-Overland Company, of To
ledo, Ohio, regarded as one of the roost
efficient, energetic and popular execu
tive figures In the automobile industry,
arrived in Portland Friday from San
Francisco accompanied by a former
Portlander. Frank C Riggs. who is
now general manager of the Pacific
Coast district for the Willys-Overland
Company.
During his stay In Portland Mr. Jack
son will not only ride with Mr. Riggs
over the Columbia River Highway and
on up to Mount Hood Lodge for a taste
of typical Oregon scenery but he will
also meet with and address the entire
Overland organization of Oregon.
H.' H. Eling. manager of the Port
land branch of the Overland Pacific
Company, last week requested the
Overland agents over the state to come
to Portland and meet Mr. Jackson and
as a result a considerable delegation
arrived Friday and yesterday. Many
of these agents had already heard Mr.
Jackson under oratorical fire at the big
Overland convention at Toledo last
Winter and they knew they had anoth
er treat in store for them. A banquet
was tendered Friday night.
The visit of Mr. Jackson and Mr.
Ricrgs in Portland is part of an inspec
tion tour of the Willys-Overland Pa
cific Coast branches.
Mr. Jackson's Rise Rapid.
Mr. Jackson succeeded H. T. Dunn to
the vice-presidency of the Overland or
ganization last FalL Mr. Dunn having
resigned to become president of the
Fisk Rubber Company. . Mr. Jackson's
experience in the automobile business
has been almost meteoric in point of
success. He rose quickly to an impor
tant position with the Packard Motor
Car Company of New York, finally be
coming general sales manager of that
organization. He was later promoted
to the position of manager of the Pack
ard Company's Philadelphia branch,
and later became president of the
Tackard Motor Car Company of New
York.
The first duties assigned to him per
tained to reorganizing the Willys-Overland
Company's retail interests in the
metropolitan centers of the East. This
work was handled with such marked
success that Mr. Jackson was called to
Toledo and asked to fill an executive
position at the home office, A few
weeks ago he was promoted to the po
sition of vice-president of the Willys
Overland. Inc. a company whose activi
ties extend over the entire world and
whose working capital approaches the
seventy million dollar mark.
Mr. Jackson, now has entire charge
of all matters pertaining to sales,
branches, advertising, parts and serv
ice. Perhaps the greatest development
in the automobile industry of the Pa
cific Coast during the past year has
been the inauguration of the factory
branch system by the Wlllya-Overland
SSfOQTTAIiMIE PASS, BETWEEN
SEATTLE AND SPOKANE,
( SOON TO BE OPEN TO
MOTOR. TRAVEL.
The cheering word was sent
forth from Seattle last week to
the effect that the Snoqualmie
Pass, on the Sunset Highway,
connecting Seattle with Spokane
and points east, would probably
be open to travel before the
week was out.
Since last Fall a heavy stand
of snow in the pass has made
travel over the highway impos
sible, and those motorists going
east have been obliged to go
through Southeastern Washington.
Company, which has involved an In
vestment of millions of dollars. Six
new service buildings have been
rected In large Coast cities. Contracts
for a seventh have already been let,
and it is rumored that Mr. Jackson's
visit to the Coast will be the forerun
ner of still greater developments and
more extensive operations by the Willys-Overland
Company.
In speaking of the enormous opera
tions of the Willys-Overland Company
Mr. Jackson says: "The public would
be surprised if it knew to what extent
quantity production and modern meth
ods have reduced the price of making
automobiles. The type of car that sold
a few years agro for $4000 can be
bought today for less than $1000. This
change has been brought about by the
vast economies made possible by manu
facturlng on an enormous scale.
"When John N. Willys realized what
might be done in the way of reducing
costs he began to build up a business
which has resulted in the second larg
est automobile factory In the world."
Mr. Jackson emphasizes attention to
detail, honesty and service as three
necessary features in the building up
or a successiui business. "Attention
to detail may be considered by some as
unimportant, but it is the little things
that count,"' he says. "It is the small
matters that have to do with success
or failure. Save the pennies and the
dollars will take care of themselves.
One can easily get into the habit of dis
regarding the value of nickels 'and
dimes. An excellent way to get this
lata Jolted out of one s system, how
ever, is to take a trip to New York and
look at that building which. I presume,
represents the largest structure In
New York City the Woolworth build
ing 51 stories high and built entirely
on a 5 and ten-cent business. The
necessity for attention to details is
what makes the Willys-Overland Com
pany employ an army of Inspectors to
pass on every Overland and Willys
Knight car before It leaves the factory
88 men being required to Inspect the
various parts of the smallest car
which the Overland Company build.
"No business can be permanently
successful today unless It is honestly
conducted, and it is not enough that
this honesty should merely be a mat
ter of policy. It must be a working
practice throughout the entire organi
sation so that the public will come to
know that the product represents hon
est material, honest construction and
honest methods throughout every de
partment of the business.
"The Willys-Overland Company's es
timate of the importance of service in
20th century business methods is best
emphasized by pointing to the com
pany's service buildings which have
been erected on the Pacific Coast and
elsewhere during the last year."
i
HIGH OFFICIAL OF BIG WILLYS-OVERLAND COMPANY WHO
. VISITS IN PORTLAND.
J ' ' ' ' ""
, - -' . I i:-:
PACIFIC HIGHWAY
IS PARTLY FLOODED
Sections of Road Above Ka
lama Inundated by Waters
From the Columbia.
EDWIN B. JACKSOS.
TIRE AGENCY PLACED
Two Portland Firms Will Han
dle Ajax Product.
STOCKS WILL BE CARRIED
Covey Motor Car Company and
Mitchell, Lewis & Staver Com-.
pany Represent Enghson &
Merton, Coast Agents.
Arrangements were completed last
week by Manager Sheen, of the Port
land branch of the wholesale accessory
firm of Hugh son & Merton, whereby
the Covey Motor Car Company and
Mitchell, Lewis & Staver Company each
become city distributors for Ajax tires,
a line handled for the entire Pacific
Coast by the Hughson & Merton peo
ple. Both of the distributing firms will
Install a complete stock of tires and
handle service direct.
"We have acquired the Ajax line as
a running mate with the Kelly-Springfield,
which we eUready represent." said
Howard M. Covey last week in confirm
ing the agency deal. "We were desir
ous of taking on a line that carried a
lower, more popular list than the Kelly.
and we feel that we have in the Ajax
a list of wonderful quality which will
appeal to motorists. Ajax tires, like
the Kelly-Spsingf ield, are not factory
equipment, but are used entirely at the
owner's choice after using other makes.
"We are pleased to be able to an
nounce the appointment of A. C. Stepp.
who will take charge of the Ajax tire
line. Mr. Stepp leaves a position with
the Ajax Rubber Company to take care
of our local trade."
"We have for some time contemplat
ed the acquisition of a tire line and
have Just completed a deal with the
Ajax people." said H. W. Mitchell, of
Mitchell. Lewis & Staver Company, last
week.
"With the written guarantee we be
lieve the Ajax tire offers our custom
ers a great tire value. Combining the
wonderful Ajax quality with the fam
ous Ajax policy of making good makes
a hard tire combination to beat. It
means satisfied customers, and that is
what we want."
In addition to Mitchell, Lewis &
Staver Company and the Cover Motor
Car Company, Ajax tires are distributed
by Edwards 'Tire Shop. Mitchell A
Walltngford and the Pacific Kissel Kar
branch.
MAY A.M) APRIL SALES HEAVY
Increased Business Is Reported by
Maxwell Company.
Those who want "business as usual"
in the United States will find substan
tial comfort in the report of sales made
In April and May by the Maxwell Motor
Company.'Inc, of Detroit.
The Maxwell Company's April sales
exceeded by many hundred cars those
of any month in the history" of the
company.
The May sales, in turn, greatly ex
ceeded those of April.
Moreover, shipments on the last day
of May. 636 cars, were the biggest ever
made by the Maxwell Company in a
single day.
This, officials of that company as
sert, is substantial evidence that this
great increase in business. Instead of
being a mere spurt, is a definite move
ment, reflecting conditions generally
In all lines and dally gathering momentum.
USED CAR CENTER SOLD
W. A. CONLEY, AITO SALESMAN,
BUYS ROY HEMPHILL'S BUSINESS.
New Owner Well Known In Local Au
tomobile Field Second-Hand Stock
to Be Increased.
W. A. Conley, one of the most popu
lar "live wire" salesmen In the local
automobile field, last week bought out
the Hemphill used car center at the
southwest corner of Washington and
Lownsdale streets, where he will open
tomorrow with an extensive line of
second-hand automobiles.
Mr. Conley has been engaged In the
automobile business -in Portland for the
past seven years, during which time he
has been one of the most successful
salesmen for four different Portland
motor car firms. His most recent con
nection has been with the Manley Auto
Company, where he had charge of the
sale of used cars. Mr. Conley is recog
nized as a thorough and practical used
car salesman and appraiser, who can
shake hands with the owners of the
many second-hand cars he has delivered
while operating in the Portland field.
Prior to his connection with the au
tomobile trade Mr. Conley was for
nearly 15 years a commercial salesman,
being employed by a number of large
wholesale firms, which afforded a splen
did training in salesmanship.
Mr. Conley has taken a lease on the
building in which he is locating his
business. The predecessor on the prem
ises, Roy Hemphill, has decided to re
turn to the pleasure car end of the
business.
MOTORISTS USE TEAMS
Q CI CK -ACTION PHOTOGRAPH ILLUSTRATES HEIGHT OF
WATER ON PACIFIC HIGHWAY IN SOUTHERN WASHINGTON.
4?
; itTSaVt? f&li-'5- i tii; . a ' "' ' ' .
Mitchell Car, II. S. Bodebaaa-h at Wheel. Splashing Thronicb One of
Three Flooded Strips of Highway Between Kalama and Carroll's
Point.
Beyond Cbehalis Highway Through
Centralis, Olympla, Tacoma Into
Seattle Is Declared to Be
In Splenttid Shape.
All kinds of rumors have been sent
broadcast during the past few weeks
relative to the flooded portion of the
Pacific Highway in Southern Washing
ton between Kalams and Carrollton
and for that reason the experience of
H. S. Rodebaugh, sales manager of the
Michell. Lewis A Staver Company, who
drove a. new Mitchell from Portland to
Castle Rock and then to Mount St- Hel
ens a week ago, returning last Monday,
should prove helpful information to
motorists intending to make this trip.
The flooding of the road has been
caused by. the unusual volume of back
water from the Columbia River and
the height of the water on the road
will naturally' depend upon the stage
of the water in the river. Last Monday
three short strips of road were under
water .the maximum depth being about
one foot, or up to the running boards
of the average automobile.
. All day long a large number of au
tomobiles were making the trip through
the water without the aid of horse and
team. The only difficulty experienced
by any of the motorists was the danger
of "shorting" the ignition system by
throwing water from the road into the
coll. On this account a number were
obliged to stop temporarily to mop up
the water which chanced to strike the
vital parts beneath the engine hood.
Even when the water was considera
bly higher than it is at present ma
chines were making this trip by the aid
of a team, the charge being $2 a car
for the lift. In view of the fact that
the ferry charge from Goble, on the
Oregon shore, to Carroll's Point, above
the watered portion of the highway,
was $4. most motorists have preferred
to take a chance at the water and be
pulled out in the event they were
stopped. The principal danger of
plunging into deep water without the
guidance of a team is that the car is
apt to be steered off to the side of the
main road, where the water is deeper
than it is on the crown of the road.
Despite all reports to the contrary,
the regular Pacific Highway route
from Portland to Chehalls .and on to
Seattle is not in bad condition, judging
roads from a general standpoint.
From Portland the motorist finds
pavement all the way to Vancouver
via the Interstate bridge and for a dis
tance of 6.5 miles out of Vancouver.
The rest of the way on to La Center is
in fine shape except for a few short
rough stretches. The road from La
Center to Woodland may be styled as
good and fair.
Virtually all of the road-from Wood
land to Kalama is rough, the only
tasteful stretches being a mile of pave
ment leading out of Woodland and a
few miles of good road entering Kala
ma. From Kalama to Kelso, via the
watered portions this side of Carroll's
Point, some of the roadway is In fine
condition, other portions are fair only
and in some spots loose rock on the
road prompts a fellow to figure out tire
costs.
There is a good deal of dust on the
road between Kelso and Castle Rock
and some rough places as well, but a
considerable amount of good road is
sprinkled in between the fair.
Motorists coming south last week
reported that the road from Castle
Rock through Toledo to Chehalls was
closed for repairs and that tourists
were being guided by way of the free
Olequa ferry, Vader, Napavine and
Winlock to Chehalls. This is styled as
a fair roadway. Beyond Chehalls the
highway through Centralia, Olympla
and Tacoma into Seattle is said to be
in splendid shape, a greater portion be
ing paved.
Car Makes 2 7 2-3 Allies to Gallon.
Smith Bros.," Inc., a large stationery
firm of Oakland, Cal., recently Issued
written statement to the effect thst
The Many-Year Car
The newest cars are showing strongly the in
fluence of Marmon scientific construction and
long, low design.
The Marmon 34 now well in its second year
is unequaled by cars of this class for tire and
gasoline economy, light weight, balance, ease in
starting and stopping, rapid acceleration and lux
urious comfort at all speeds.
Except for a few mechani
cal refinements, this year'
Marmon 34." is hst year's
Marmon 34.
6 the simple process of
changing the color the Mar
mon owners of I916 become
possessors of cars as beautiful
and efficient as the buyers of
1917.
It is worth much to own
car that does not pot yon to
the necessity of buying so
other model each year to keep
in vogue.
That should not be neces
sary. With a Marmon it is
not.
We will welcome your re
quest to ride or drive in this
car over any stretch of road
you select.
Early Dtliveritt Can Be Mad
Northwest Auto Co.
Broadway at Couch Street
W. Vogler, President. . C. M. Menzies, Manager.
the Chevrolet "Four-Ninety" model, op
erated by the ftrm. is averaging 27 1-3
miles to a gallon of gasoline.
The figures were obtained by taking
into consideration all stops both in and
out of the city, which averaged ap
proximately 60 a day.
CROPS FORESHADOW BUSINESS
Returning Sales Manager Sees Com
ing Industrial Activity.
Good crops and an Increased indus
trial activity throughout the- Middle
and Far West foreshadow a big busi
ness during the Summer and Fall
months for these sections, according to
the report of J. E. Fields, sales man
ager, who has just returned from a
month's trip. In which he made an in
tensive study of business conditions In
the West.
"The rainy season has continued
longer than usual on the Pacific slope
and the crops are naturally backward,
but everybody predicts Increases in
every line," said Mr. Fields. "This Is
especially the case in Southern Cali
fornia, Oregon and Washington. The
mining industries throughout the West
are in a flourishing condition on ac
count of metals needed for war pur
poses. '"Shipbuilding yards have all been
opened up. New ones are being built
and the abandoned yards have been re
fitted to aid in the shipbuilding plan
of the Government. The lumber dis
tricts of Oregon and Washington are
eppeciaMy bu?y, but the wet and cold
weather delayed the work. The rainy
season is naturally hurting business
for the time being, but will only prove
to be an aid when better weather arrives."
Why consider a car less beauti
ful than the Hupmobile the
Year-Ahead Beauty-Car?
Why consider a car less famed
for performance than, the Hup
mobile which out-classes
other fours and other types?
Why accept value less sound
than the value of established
Hupmobile quality?
These questions are likely to
come to you during a Hupmo
bile demonstration.
Wh m pea nee Touring Cr - - $tt8$
Tma-pmmnmnqr ffotditw - -
Th Mark at
Supmrior
Motor Car
mnqmr ooczm
rraoom r. v. 0. uiiroii
1383
173 J
MANLEY AUTO CO.
Eleventh and Oak at Burnside St., Portland
rVra-yeana'ar Touring Car Whmoi Bass lit inchmm
1 raxsvisi jrasiw I i
j TIRES TUBES jj
-. ' ' ill
The feeling of confidence and protection from
trouble that goes with Marathon Tires is only
equaled by the satisfaction of knowing that you
have bought your tire mileage at the lowest mar
ket price.
Marathon Tires are built to meet the demand for
quality not the competition of price.
The P . J. C ronin C o .
DISTRIBUTORS
.129 First Street, Portland
Wsm
Like a Bond
The guarantee with an
Ajax tire is in writing
not a verbal promise.
It is for 5000 miles
not 3500. Ride on Ajax
and save 43 of your
tire expenses.
HUGHSON & MERTON
Pacific Coast Distributors
329 Ankeny St.
r " i r in
& a r
J