The Sunday Oregonian., May 13, 1917, SECTION FOUR, Page 10, Image 60

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THE SUNDAY OREGOXIAX, rORTXAND. MAY 13, 1917.
TOO MUCH ECONOMY
DURING WAR SCORED
Howard M. Covey Declares
Strained Conditions Will
x. React Unfavorably.
UNCHANGED LIFE FORECAST
Individual Who Thinks That lie Is
Helping Country's Cause by
Stinted Expenditures Is Mis
v taken, Says Auto Man.
BY HOWARD II. COVET.
President of Covey Motor Car Company.
With the entrance of the United
States into the world conflict, there is
eral prosperity, and therefore place
ourselves in a position to render the
maximum aid to the Government in
providing the means with which to
prosecute the war to a successful con
clusion in' the shortest possible time.
FliAGS GIVEN" WITH EACH CAR
Cole Motor Company Places Emblem
on indshlelds of Autos. i
An American flag with every car is
the latest patriotic step taken by the
Cole Motor Car Company, of Indian
apolis. Kvery car that leaves the Hoosier
plant has the National emblem in a
prominent place on the windshield, and
thousands of these banners have been,
sent to Cole distributors and dealers in
every city in the country so that every
owner of a Cole car may procure' one
for the asking.
The windshield emblems show the
American flag unfurled to the breeze.
They may be pasted to the glass and
are visible either from within or out
side of the car.
Recently the Cole company adopted
American flag blue as the standard
color for its all-season Springfield mod
els. The color reproduces exactly the
shade of blue that, according to rec
ords, constituted the field behind the
stars in the original ag made by Betsy
Ross during the republic's infancy.
Pierce-Arrow Elects Officers.
At the annual meeting o't the board
of directors of the Pierce-Arrow Motor
Car Company, Buffalo, N. T., last week.
FALLS MAY FLAME
C. IVL Menzies Would Make
Ribbons of Light of Streams.
COST WOULD BE SMALL
Illumination of Largest of Water
falls on Highway Proposed for
Two Weeks of Festival.
Big Reflectors Xeeded.
To make electrical displays of sev
eral of the water falls on the Columbia
River Highway and Oneonta Gorge, on
the two festival weeks of the present
year, C. 3d. Menzies, sales manager of
the Xorthwest Auto Co., Is backing a
plan which he says has the approval
of several engineers who believe the
work could be accomplished at small
cost.
His scheme is to get current, either
through a temporary installation or
UNITED STATES NAVY OFFICIALS USE AUTO BUS TO GATHER RECRUITS.
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STl'DEBAKER VEHICLE DELIVERED TO SAVAL AUTHORITIES IX PORTLAND LAST WEEK.
After a thorough investigation of their needs the Government authorities decided recently to pur
chase a number of Studebaker cars to be used by officials of the United States Navy to gather recruits
and last week one of the standard Studebaker buses arrived in Portland scheduled for delivery into the
hands of the local recruiting office. P. M. Leeston-Smith has received word that the British and Cana
dian governments also have purchased a number of Studebaker buses, and vehicles of this type are now
scattered in various parts .of the United States, Canada and Great Britain, engaged busily in doing
their bit for the common, cause. ' .
no occasion to fear that business will
Buffer as a consequence.
Quite the opposite is true. Business
Is merely the exchange of commodities
the exchange of one man's product
for the product of another, with money
as the medium of exchange, and the au
tomobile business is no exception to
the rule.
The mistaken idea that because the
Nation is at war people should there
fore skimp and economize and deny
themselves the things which they
would purchase under normal condi
tions would, if followed, be calculated
to bring about the very condition that
It is most necessary to avoid.
To prosecute a war successfully re
quires money, and lots of it. The only
source from which money can be ob
tained is from the people who have it.
The only way that people can get
money is by producing something,
whether the product be that of brain
r brawn, and exchanging that product
for money. .Then, the use of that
money to purchase something which
somebody else produces keeps it in
circulation, encouraging production and
furthering business activity.
Loans to Remain.
A single dollar in active circulation
contributes more toward promoting
jirosperity than the entire wealth of the
Kation, allowed to remain dormant.
There is more money in the country
today than ever before In our history.
The Government is preparing to raise
several billions of dollars. But that
does not mean that these billions are
to be withdrawn from circulation.
Just the contrary is true. For the
most part, this money will be raised
from funds which have been inactive
end every dollar of it will soon find its
way Into the channels of trade. It will
mean the production and purchase of
itTunitions, of textiles, of ships, of food
stuffs, and of the innumerable other
things necessary for the equipment and
maintenance of our Army and our
Navy.
..Even the funds which are lent to the
European allies will not leave our
shores, but will remain in our own
country, and they also will bo used to
purchase war material.
-.The colossal purchases made in this
country by the European allies during
inn pasi two years have resulted in
unexampled prosperity here, and now
with more billions which must be ex
panded In the same direction that urns
perity is bound to be greater than ever.
- Innlif Economies Crittclxed.
The individual who thinks that he
Is helping his country's cause by prac
ticing unwise economies and encour
aging others to do so is doubtless well
meaning but sadly misguided, and' his
activities can tend only to weaken
rather than strengthen the situation
The only economies which are at all
justifiable are those which will serve
to assist In prosecuting the war. In
this list the most essential is the con
serving of cur food suDnlies. . It i
probably safe to say that the value of
the foodstuffs wasted in the United
S-tates is enough to feed an army of
million men.
One of the most important factors
which have contributed to making ours
the most -prosperous country in the
world is the inclination of the great
mass of our people to spend their money
in providing themselves liberally with
the things they want, whether those
things be necessities or luxuries. In
this way each has been instrumental
in keeping his . fellow-man busy, and
that fellow-man by his liberality in
supplying his own wants has enabled
other fellow-men to supply their wants,
no nation whose people confine
themselves to the bare necessities of
life has ever become rich and pros
perous.
We shall continue to live as we have
jivea, mucn the same as lr we were
not at war. -We shall continue to be
clothed: we shall continue to build
homes; we shall continue to supply our
selves witn me tnousana and one
things which contribute to our needs
and to our enjoyment.
Manufacturers will continue to keep
their fires burning; they will continue
to keep their-men employed. The far
mer will continue to buy implement
and machinery. The building of road
so much needed, and other public im
provements, will be continued as be
fore. '
And it Is well that it is so.
One of the best ways for us to show
our patriotism Is to do the things
which will promote our country's gen
the following officers were elected:
President, Charles J. Clifton; vice
president, Henry May; second vice
president, W. J. Koss: secretary, L. H.
Gardner; treasurer, W. C. Wrye.
MAGNETIC GRINDERS BIG AID
Four Men in Willys Plant Increase
Yearly Output $30 0,000.
Just two men now produce more than
$300,000 in additional yearly output in
the Willys-Overland factory with the
help of four magnetic grinders, used to
machine and polish push rods for Over
land Big Four motors. This is a typ
ical example of the vast economies
made possible through enormous pro
duction in the automobile industry.
At present these men can grind 242
push rods simultaneously on their
magnetic grinders so called because
the push rods are held in place on steel
plates by magnetic force.
One man operates two machines. The
daily output of the two men and four
machines is 2600 ground and polished
push rods. .
Before the installation of this equip
ment each push rod was laboriously
ground by hand. The machining and
polishing of 600 to TOO push rods was
then-considered a big day's work for
these two men. This product, besides
requiring more time, was not to be
compared with the present output for
finish and accuracy.
SPRING WELCOME TO MOTORIST
Motoring Out in Open In Order Now,
Says A. S. Robinson.
'With the coming of the month of
May owners of KisselKars, with one
accord, remove their all-year tops,"
says A. fa. Robinson, of the KisselKar
branch.
'Just as In the Spring we gladly
drop our Indoor Winter pastimes and
modes of living for those that take us
out of doors, so the same desire prompts
the all-year car owner to enjoy the
pleasures of Summer motoring out in
the open.
"It Is my opinion that the big in
crease in the demand for all-year cars
is due to the fact that present-day car
purchasers want to get out into the
open, where they can see the trees and
flowers and sky overhead back to na
ture, so to speak."
from one of the lumber mills on the
Highway and lead that throjgh a tem
porary, installation to some of the more
famous points on the Highway.
Ribbona of Fire Planned.
Probably one of the greatest features
of the Panama Pacific Exposition was
the nightly Illumination and the special
color light display which took place
every night on the Marina. Illuminat
ing engineering was brought to the
highest point at that great exhibit by
the famous D'Ar'cy Ryan.
Mr. Menzies' plan is nothing more or
less than the adaption of some of the
ideas of the exhibition, to the illumina
tion of these falls for display purposes.
By means of large reflectors and sub
merged lights the falls could be
changed to great ribbons and cauldrons
of fire, and the spectacle would un
doubtedly bring thousands out on the
road on the nights of the illumination.
Cost Would Be Small.
. The kettle at the base of Multnomah
Falls would resemble the crater of
Kilauea, while Into It would pour the
stream of blue-green fire.
As the falls of the highway are usu
ally entirely Invisible on an. average
night, even the most aesthetic could not
object to augmenting nature in this
way and making a spectacle out of
those wonderful streams.
The cost of the feature would be
trllval even for war times. Mr. Menzies
declares the venture to be worth seri
ous consideration, and from the war
standpoint, takes as an example British
Columbia, where they have just held
one of the biggest and most successful
carnivals in years. There the people
have come to realize that they need
prosperity and diversion from the matter-of-fact
affairs of war.
Tire Company Has 15,000 Stations.
In the Goodyear Tir & Rubber Com
pany's plan for rendering specific tire
service to the 3.000,000 motorists of
the United States 15,000 service sta
tions are now included all identified
by the familiar Goodyear sign, and
scattered throughout the entire coun
try, reaching even the remotest hamlets.
Good Mileage on Kerosene.
The Doble steam car. with all the
power and speed claimed for it, is said
to make 15 miles on a gallon of kero
sene. The Doble carries no other fuel
than kerosene, which is ignited by an
electric spark and consumed in a com
pletely enclosed combustion chamber.
Chalmers Makes 95 Miles Per Hour!
A New World's Record for Cars in 230-Cubic-Inch Class "
One Mile in 38 Minutes, 10 Seconds
Chalmers Stock Chassis Driven by Joe Dawson on Florida Beach
SPEED
ECONOMY and FLEXIBILITY
Chalmers made this fastest
mile ever made by an automo
bile in the 230-cubic-inch class
under the supervision of, the
American Automobile Asso
ciation. This is within nearly
3 seconds of the record roade
by a car with 25 per cent
larger displacement. It dem
onstrates the wonderful power
and stability of the small and
compact Chalmers motor. If
it's speed you want and power,
you get it in a Chalmers.
Chalmers stock Sedan in non-motor-stop
run in high gear
last week in 364.2 miles,
through Boston's congested
traffic, average 11.9 miles per
gallon of gas. This with the
handicap of 350 stops and all
in high gear. Average speed
was 14.4 miles per hour. Rec
ord certified to by Jos. Tracey,
representative Three A's.
Chalmers gives what you
want power, speed, economy
and flexibility.
Chalmers 7-passenger stock
car averaged 14 miles to gal
lon in 24-hour non-stop-motor
test through dense traffic of
Chicago for 586.8 miles. All
in high gear. Another demon
stration of flexibility, ease of
control and economy in a car
selling for several hundred
dollars less than you are asked
for cars not giving the econ
omy and ease of operation.
We are now showing the new series Chalmers in touring car, sedan and roadster. It's a pleasure to explain
their superior points. Phone, write or call for demonstration.
Phone
Broadway 5368
H. L. KEATS AUTO CO.
Broadway at
Burnside
AUTO MEN TILL LOTS
Tractors Turn Soil for Covey
Motor Force.
OFFICE GIRLS WILL HELP
Products of 2 1.2 -Acre Tract Will
Be Divided Among , Members of
Force, From Manager Down
to Smallest Office Boy.
Howard M. Covey, head of the motor
car establishment which retails Cadil
lac and Dodge automobiles in this ter
ritory, is not only patriotic, but also
far-sighted, and. Incidentally, he isn't
afraid of work himself.
Just last week Mr. Covey, after in
forming himself thoroughly on the
seriousness of the food conservation
problem, made arrangements with the
King estate for the use of two and
one-half acres of land situated directly
east of the Covey building at Twenty
first and Washington streets. With
the understanding that the 50 or 60
employes of the Covey institution will
cultivate the ground to the best of
their ability this season, the King es
tate donated the land.
It wasn't long after arrangements
had been made that an International
harvester, donated for the purpose by
H. A. Yeager, local representative for
that company, and equipped with trac
tor plows, donated by C. W. Harrison,
of the Oliver Chill Company, was busy
turning over the soil. The entire per
sonnel of the Covey establishment has
entered Into the spirit of the enter
prise, as was evidenced when Mr. Covey
himself took a hand at driving the
VETERAN AUTO DEALER OF PORTLAND PUTS HIS 60 EMPLOYES TO WORK RAISING "SPUDS"
AND BEANS ON CO-OPERATIVE BASIS.
Howard M. Covey at Helm of Firm Tractor Pn-parlna- ITpper Washlng-ton-Strect Tract for Diversified
. ' Cultivation.
tractor with the same arms which In
days gone by have steered many a
racing car to victory on local courses.
Under the plan being worked out by
Mr. Covey, every person in the employ
of his company, including the girls in
the office, the salesmen and the boys
in the shop and parage, are to spend
some time each day on the garden
tract. Diversified crops will be plant
ed, but the tendency will probably be
towards staples, such as potatoes and
beans.
Whufi the crop is finally harvested
each member of the co-operative com
pany will receive his stipend in pro
portion. In other words, Mr. Covey's
time on the vegetable patch isn't worth
any more than of the boy who swings
the hose and sponge on the wash rack.
and, what's more, he won't receive a
cent of favoritism.
If you will carefully watch the
small plot of ground east of the
Covey building and back of the gaso
line station on the corner it will not
be long until your eyes will be treated
to the sight of pretty girls dolled up
n sunbonnets and such other variety
of attire as they may deem appropri
ate for digging away at the soil.
GASOLINE PUTtlPS TESTED
BIRU.tl Of STANDARDS F1MIS
MAM ARE INCORRKCT.
WOMAN EXPLAINS FEAR
BENEFITS OF MOTORING TO FAIR
SEX ARE EMPHASIZED.
Seller of Cara Declare Moat Difficult
Thine I to Learn Not to Be
Afraid of Belnsr Afraid.
"From my own experience and the
experience of other women to whom I
have talked I believe the most difficult
thing a woman has to overcome In
learning to drive a car 'Is not to be
afraid of being afraid," writes Mrs.
Patricia K. Webster, saleswoman with
the John F. McLaln Company, Franklin
distributors In Ban Francisco, and the
first woman in the country to sell
Franklin cars. "Probably this sounds
a little complicated." she continued.
"and an easier way to say It would
be that women as a whole, I believe,
lack confidence in themselves to han
dle the unexpected, should the unex
pected occur."
"A lot has been said about driving.
Much advice has been offered as to
what to do and what not to do. I be
lieve that good driving is simply a
state of mind, and that as soon as any
one discovers how easy It is to handle
a car and how near an Impossibility
It is for an emergency to arise that
cannot be met with little effort, when
the simple mechanism of the modern
car is mastered, she has learned about
all there Is to know in order to drive
car.
"Of course, one might know what to
do under practically all conditions and
still not do It. Here is where lots of
women fail as good drivers; their fear
of doing the wrong thing Is so great
that they do nothing at all.
"I have yet to see any woman who
has not been materially benefited by
driving. The fresh air, the co-ordina
tion of eye, mind and muscle, the ex
hilaration of feeling that you are mas
ter of the powerful and yet tractable
motor and that it -will answer your
every whim, cannot help but have a
beneficial effect on the terves. In
fact, I firmly believe that driving la
the greatest nerve tonic In "the world.
"I have driven ray Franklin over
thousands of miles of all kinds of Cali
fornia roads, boulevards, deserts and
mountains. The fact that I have never
had an accident of any kind adds
lot to the sum total of my pleasure,
of course, but I know that even had
I experienced a lot of trouble, I -would
not sacrifice for a great deal the
actual gain in health and the Joy of
dy-lvlng that 1 have experienced in my
car."
la Several Cities II lit Percentage of
Outfits Found l naultable for Re
tail Liquid Dispensing.
The Bureau of Standards, Department
of Commerce, has recently published a
report. "Technologic Paper No. 81. per
taining to the accuracy of liquid meas
uring pumps commonly used in dis
pensing gasoline.
The development of the cheap motor
car resulting in a phenomenal increasa
In the number of cars in use. has
brought about a steady Increase in the
quantity of gasoline consumed, and
this, together with the present higrh
price of gasoline, makes the method and
accuracy of the retail dispensing of
gasoline a question tf the highest importance.
On account of the convenience of th.i
measuring pump in delivering gasoline
to the consumer with a minimum of
evaporation, spillage and fire hazard.
by far the greater part of this com
modity is sold through this type of
measuring apparatus.
There are several types of measuring
systems in use in this country, "the
most common being the piston type. In
principle the same as the ordinary
plunger pump, equipped with stops to
define the volume discharged. Other
laminar types or gasoline measuring
apparatus are: second, the meter type.
In which the gasoline Is discharged
through a meter by displacement of
the oil over water, or by pneumatic
pressuie or by mei-hanical pumping:
third, the overflow measuring chamber
type. In which an excess over nominal
delivery is supplied to a visible meas
uring chamber and the excels removed
by air pressure or other means to a
definite level; fourth, the gangs glass,
or float gauge type in which tae
amount of liquid drawn off Is read on
a transparent gauge glass or by a float
traversing a scale graduated in suit
able units.
The principal cause of short delivery
are leaks in valves or piping; forma
tion of vapor due to excessive suction
lift, or the introduction of air under
the piston; failure to correct for the
inertia of a long column of moving
liquid: the use of long filling hoses
with a low connection at the pump,
making proper draining of hose an Im
possibility: "short stroking" or opera
tion of pump at less than full stroke
(usually deliberate); and slippage past
valves and piston.
A proper routine for inspectors to
use in testing measuring pumps, as
well as the requisites for sealing and
the manner of keeping detailed record"
are completely described in the fuli
paper.
Of numerous measuring systems r t
various types chosen at random and
tested by the Bureau of Standards' ir -spector
in a number of different cities.
70 to SO per cent had rn,iv. or,-.
There were many outfits so constructed
as to be absolutely unsuited for retail
nquia dispensing. Of those outfits
which were Incorrect, nearly all were
delivering in deficiency, which is un
fortunately a characteristic of the
types of measuring pumps now most
commonly used. This tendency toward
deficient measurement is worthy of
careful consideration as It results in
the aggregate to enormous monetary
lo3.ses to the public.
Since this paper was written, subse
quent tests in many cities corroborate
the figures given above In every es
sential, and it Is safe to say that In all
localities not under an efficient and
competent weights and measures ad
ministration, and in a large majority
of those which do have a relatively
competent weights and measures ad
ministtation. the condition of measur
ing pumps is such that the motoring
public Is being subjected to regular
and continuous shortages in its pur
chase of gasoline. Figures based on
the best estimates obtainable show
that in the State of Illinots. the losses
to the people of the commonwealth due
to short masure In gasoline, are not
less than S5.10.000 annually.
Copies of this paper may be obtained
by applying to the Bureau of Stand
ards. Washington. D. C.
ft
It Does the Work
Writes a DODGE Owner
"My Dodge never ran so well
on gasoline as jt now runs on
distillate with your Oxygen
Maker. "I was doubtful before I put it
on. but after nine davs constant
use find it DOES THE WORK.
Not only has it saved half my
gasoline bill but my motor runs
sweeter. Is cleaner. Idles better
and has more power. It certainly
does fine work on my car "
DICK MAURICE.
What the Oxygen-Maker is
doing for that Dodge It will do
for yours ANT CAR. It gives
complete combustion by increas
ing the oxygen.
A booklet on request.
BR0NS0N
Distillate Burner
Bnrnalde at I4h.
Phone Main 3S.
VULCANIZING
Having purchased the vulcanizing plant of The Western
Hdw. & Auto Supply Co., and added to the stock, we
are prepared to satisfactorily meet the requirements of
auto owners. Our purpose is to give the best service
to be had in Portland.
Tires, Vulcanizing, Re-treading, Etc.
C. M. HARRISON CO.
328 Pine Street, Near Broadway
Phones: Broadway 759, A 2016