SECTION TWO
Pages! to 16
CLASSIFIED ADVERTISING
SPORTING AND MARKET
REPORTS
I
I
c
i
c
I
i
e
i
c
I
t
c
s
c
c
I
c
I
c
c
i
I
c
I
I
c
I
o
I
c
I
c
I
o
i
I
I
I
c
I
I
c
I
c
I
c
I
c
I
i
c
c
I
o
I
I
I
I
e
!
i
I
VOL. XXXVI.
PORTLAND, OREGON, SUNDAY MORNING, MAY 13, 1917.
NO. 19.
CAPTAIN "IAN" HAY, Author of
the "First Hundred Thousand
will lecture at the Heilig Theater, Thurs
day, May 24!
Benefit of American Red Cross.
Tickets for sale here 50c, 75c and $1.
Main floor Lipman, W olfe 6r Co.
WIDE, WIDE RIBBONS, 39c YD.
They are well worth twice this price!
They're splendid moire taffetas and French
frills, in all sorts of lovely colors! You'll
want ever so many yards when you see
them! Seven and one-half inches wide.
Main floor Lipman, Wolfe & Co.
JupmanWotpc & (So.
c) "Merchandise of cJ Merit Only"
NEW MOTOR HATS
$3.75 and $4.50
They're soft hemp, narrow-brim hats,
than which nothing is more smart. All
of them are two toned, sport like, with
braided straw or narrow ribbon trimming.
Main floor Lipman, Wolfe & Co.
Dr. Dallas will relieve
EYE STRAIN
If you are troubled with headaches, come
see Dr. Dallas. He will examine your
eyes without charge, and if you don't need
glasses he will tell you so.
Second floor Lipman, W olfe & Co.
An extraordinary purchase has just brought
Cold black and white print no matter what words it tells is a poor proxy for such exquisite fresh wash
weaves as these we are exploiting today -
The first thing we want to tell you, naturally, is that they are really "way, way underworth not a few are
close to half price but you're going to forget all about price when you see them and you're going to buy not
one dress pattern, but two or three and possibly more and had the price been more than 49c it would have mat
tered not at all!
Monday morning.
Second Floor, Lipman, Wolfe & Co.
YOU will note that we make
no comparison of prices in
our advertisements I We
have found the quoting of worth
prices to be misleading in most every
case for no two people have ex
actly the same idea as to the worth
of an article and further we
have found that untruths are liable
to slip in with comparative prices,
even when the greatest care is ex
ercised! And so we never say "$1.00
merchandise for 69c" we simply
say, "It's very specially priced at
69c" ! Isn't that the fairer way
the better way? Wouldn't you
rather find an article better than the
advertisement led you to believe
it was? wouldn't you have more
confidence in the store that adver
tises that way wouldn't you have
more confidence in all advertising?
Hundreds of stores in every sec
tion of the country have eliminated
comparative prices we are, in
deed, proud to be numbered among
them I
Fnr lVTnnrlav
We announce a sensational '
Sale of SUITS
at
$15.00
If we were to quote the worth prices of these suits in this advertisement it would i
quite like a fairy tale! None were marked less than double $15. and a great many
three times that price The six pictures give you an idea of what to expect, but it's only
an idea! It will take the suits themselves to convince you that such a remarkable of
fering can be true!
Most all good materials and colorings are included! Wise women will come for
theirs sharp at 9 o'clock Monday 'morning! 3d Floor, Lipman, Wolfe & Co.
None of these suits will be sent C. O. D. or on approval, and none will be reserved !
r
1
To be found
first and only
at this store
The new TRENCH coats for
women! They smack of war-time
Paris!
And there are new TRENCH
dresses, too, that are captivating!
Listen! Skirts of gingham are
here, the famous KORRECT make!
They're smart enough for wear any
where I
Some of the prettiest Summer
frocks are of gingham, too!
You remember we were the first
to exploit the new capes.
June weddings are near!
That means "SILVERWARE
99
bride would be exceptionally hard to please who refused to
go into raptures over the new silver pieces in the Sixth Floor Gift
Room. One of the patterns that she's sure to "dote on" will
be the Hand-Hammered Heraldic pattern.
It comes in tea sets, coffee sets, cracker and cheese dishes,
bread trays, toaler pitchers, sauce boats. Vases and sandwich
trays all heavy silver plate on nickel silver and the prices
range from $525 for the sandwich trays to $48.00 for the
five-piece tea sets.
Sixth floor Lipman. Wolfe & Co.
We've taken sharp reductions on these
Rich FANCY SILKS at $2.19
There are silks and silks and these are wonderful silks for $2.19. In fact, it's just about cost
price! Rich, dark colorings that seem to glow and gleam or melt into warm shadows beautiful
weaves that every woman will fall in love with these are silks that we're proud of all the way
through! They're faille stripes and gros grains but you won't have the ghost of an idea as to how
lovely they are until you come and see them! ' Second Floor, Lipman, Wolfe & Co.
It's here I The Summer
Pictorial Review Book
with its scores of new Summer fashions,
and, then, too, there's the new Embroid
ery Book, with over 50 crochet patterns
and filet yokes.
Also the June Pictorial Review Mag
azine and all the advanced June dress and
embroidery patterns.
"American Dressmaking Step by Step."
by Mme. Lydia Trattles Coates. $1.25.
Second floor Lipman, Wolfe & Co.
Twelve-yard bolts
English longcloth $2.59
It isn't every day that you'll have a chance to buy a bolt of
finest longcloth for so little as this ! In fact, it's such a rare value -that
we're going to limit only one bolt to a customer.
Special
Mohawk SHEETS 97c ea:
These are sheets any housewife will be proud to own, and at this
price they're sure to go flying! For 97c is less than you'd have to
pay for them if you were to buy them by hundreds of dozens as
we do! We want to distribute this saving as widely as we can, so
we're going to sell but six to a customer. Size 8 1 x99 inches.
Second floor Lipman, Wolfe & Co.
Announcing---
what we believe to be the greatest
purchase and sale of men's ath
letic union suits ever advertised by
any store on the Pacific coast!
8900 of the famous "Shedaker"
trouser-seat UNION SUITS
We contracted for these union suits months ago, and as a conse
quence the sale prices we are able to announce for Monday are in
many cases less than we would have to pay for them were we to place
our order today.
There are some for as low as 69c others at 79c and at 98c,
at $1J29, at $1.39 and $1.59 you'll recognize their unusual
ness even though you are no judge of fabrics and values.
There are some of nainsooks, of corded madrases; of soisettes, and
then there are others with tops of silk and of silk mixed fabrics with
the lower parts of sturdier materials!
Each one is made with an elastic trouser-seat that will give with
any strain.
The values are so extraordinary that we advise men to buy six or
more suits, for such an opportunity is not apt to present itself again
in years.
Washington-street entrance Lipman, Wolfe & Co.
Specials in
UNDERMUSLINS
$1.19
And they're specials that will make women glad
they read this advertisement.
Night gowns
Of crepe and longcloth. They're such
gowns as you'll be surprised to see marked so
low as $1.19. Lace trimmed and embroidered,
and just plain tailored, too!
Envelope chemise
Brand-new ones that have just come out of
their boxes! And 'you'll agree that $1.19 is
a wonderfully low price for them!
White skirts
You'll appreciate what a wonder sale this is
when you see these deeply flounced, embroid
ered and lace-trimmed petticoats at $1.19.
Silk camisoles ' (
So daintily exquisite in their lacey beauty
are these crepe de chine camisoles that every
woman will want at least one, especially when
they're to be sold at so low a price as $ 1 . 1 9.
Fourth floor Lipman. Wolfe & Co.
Half-price and less
T Tt 1 OTJ A TDT7C - L d 1 OC
5 Ljntrimmea oi ii-i io at d i .uj
( The hals in our windows today tell a story that is bound to be of
intense interest to you.)
Black and white are the accepted thing in hats, says a line from New
York ! And as quick as the line came the hats came, too I
You'll marvel at the hats, and you'll marvel at the price for it's 'way,
'way less than the regular cost price.
The hats are just a windfall of good fortune and we want you to
enjoy the advantage of it! Come as soon as you can. Third Floor,
Lipman, W olfe & Co.
6th floor specials for Monday
Here are some every-day table needs that housekeepers
should be glad to buy, for not' only are the prices remarkably
low, but it will practically be impossible to get many of these
things at any price!
26-piece dinner sets at $1.98
The well-known Edwin M. Knowles ware! Set consists
of six 7-inch plates, six soup plates, six teacups and saucers,
one meat dish and one vegetable dish!
Silk flounce r
petticoa rs H2. o y
A splendid value! The flounces are of splendid
quality changeable taffeta,' frilled and hemstitched
and tucked ! And the tops are of the very serviceable
new taffatine. It's a much more wearable; petticoat
than an all-silk one, and looks just the same!
Fourth floor Lipman, Wolfe & Co.
Seven-piece berry or cafce sets, very
special at 95c
42-piece Knowles dinner set, in white
and gold or in thistle-spray designs, extra
special at $3.95
M ahogany finished tambour alarm
clocks at ................. $1.65
51 -piece sets of the well-nown Theo
dore Haviland china in dainty spray de
sign have just come to sell at.., .$18.45
100-piece French and Austrian china
dinner sets (classed "as is" because some
sets have one or two pieces missing) to
go at $23.95
Sixth Floor, Lipman, Wolfe & Co.
i
2000 yards of exquisite TUB FABRICS at 49c yd.
There are pieces and pieces and pieces no two alike so you can form your own opinion as to the variety c
of patterns there is to make your selections from!
A point that we want to emphasize most emphatically is that the patterns are all woven in that means they
are absolutely fast colored or as near fast colored as any tub fabric can be!
Make it a point to see the window displays of the fabrics today then plan to be here buying bright and early
I
i
i
i
o
I
I
5
J
i
i
i
i
I
s
3
i
I
I
6