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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Jan. 14, 1917)
V T1TE SUNDAY OTIECOXIAX, rORTt.AXT), JANUARY 14, 1917. vestment that should bring direct and profitable returns in cash business and added good will and prestige for their businesses. "Take the automobile industry as TO BE SPEEDED UP an example of the success and failures directly traceable to advertising. Look around you and see what cars are mak ing: good. You will note a good dozen DAY IS BIG SUCCESS from a low price car to the top one on the market; then recall or look up the advertisements that have intro duced these cars to the present users. implies Interstate Assocaition Wants I am willing to bet the price of Studebaker Corporation Sales Manager Praises Idea for Originality. Power Ranges Personality" Car any one of those cars that the manu facturers as well as the dealers of these cars stated and even under stated the facts about these cars and the service they were giving to buyers. They told of the car and what might Conference at Pasco Next Month to Lay Plans. be expected of it if it did not make good they did. "That is why those cars are among the leaders of today the world over the advertising was simply the printed word of their verbal statements in selling the cars; they had the ring of sincerity, and made good." ALL-YEAR ROAD BACKED 6000 ARE QUICKLY SOLD WORK ON HIGHWAYS PROMINENT BUYERS -UJ that the name r Two a "Dual Evergreen Highway to Be Most Prac tical, Not Only for Tourists, brut Also for Local Taxpayer. Freight Rate to Be Lower. To encourage the early completion of the principal highways in Washington which will form connections with the highway systems of Oregon, Idaho and Montana, and with transcontinental auto routes, at a meeting held in Walla Walla on December 15 delegates from seven counties in Southern Washing ton and from Missoula and Lewiston proposed the organization of the In terstate Highway Association. They authorized the Pasco Chamber of Com merce to extend invitations to the com mercial bodies and automobile associa tions in 17 counties of Southern Wash ington, and in Portland, Lewiston and Missoula, to send delegates to a meet ing to be held in Fasco on February 2 and 3. The secondary object of the associa tion is declared to be the hastening of the completion of the Evergreen Highway an all-the-year-roun-d" highway from Lewiston to the Pacific Coast. This route would follow the Inland .Empire Highway and state roads Nos. 8 and 19 to connections with the Columbia River Highway, the Pa cific Highway and the National Parks Highway. CroH-Stnte Route Proponed. This new association results largely from the late awakening of good-roads sentiment in Idaho and Montana. Idaho proposes, through the co-operation of the state and Federal government, with counties and highway districts, to construct a permanent highway through the state from south to north which will form a link In the National Sunshine Highway to extend from the Mexican border to the Canadian line; also a highway from Lewiston east, by way. of the Clearwater Valley and Lolo Pass through the Bitter Roots, to connect with a Montana highway into Missoula. Connecting directly with' these, the Evergreen Highway, following the windings of the Snake and Columbia rivers, will furnish a water-grade route between mountain and sea that can be traveled every day in the year. The Evergreen Highway will be the shortest route between Portland and Spokane or Lewiston, and, at the same time, a route that will be open for travel when other east-and-west, high ways are closed. It will be a highway not devoted entirely to tourist travel, but one of practical, perennial benefit to the local taxpayer. It will serve also as a main artery, from which ar terial highways will eventually be built to connect the interior with the two great navigable rivers, and, by combined use of boat and motor truck, cheapen the movement of freight from the Inland Empire to world ports by way of Portland and Astoria. Road Is Early-Day Way. It is nature's route the route that must eventually be the main channel of commerce from east to west; the route of Lewis and Clark in 1805; the route of the fur traders, missionaries pioneers and gold seekers; the route of the first railroads of the Pacific North west. Mitchell Extensions Large. The capacity of Mitchell Motors Com pany. Inc., plant at Racine is being doubled for the coming year. Large additions are being made to the ma chine shops. And a five-story body plant is now ready for occupancy. All the Mitchell bodies, open and enclosed will hereafter be built in the Mitchell factory. TRADE FIELD IS LARGE MANY Al'TOMOBILB TRUCK TACHMEXTS SOLD. AT- Portland Manufacturer Places IS Vehi cles en Orders From Salem and Portland Is SacouraKlng, There is a large field in and about Portland for the manufacture and sale of automobile truck attachments, ac cording to F. A. Hawks, manager of the Western Oregon Truck Company, which, is now engaged in the construc tion of tractors and trailers in the large garage building at Twenty-sec ond and Kearney streets. Wthir . the past few months Mr: Hawks has sold 18 truck attachments in Salem, which Is more than the Port land field has absorbed, although he Is quite encouraged by the number of sales closed in Portland recently. Mrv Hawks feels that Portland is bound to become a great market for attachments in the near future, as soon as mer chants and business men have become accustomed to their use. Just last week Mr. Hawks delivered a two-ton rig to the Edlefsen Fuel Company and his men are now building a lumber tractor for the West Oregon Lumber Company. Mr. Hawks, who is now also sales manager of the Palace Garage Com pany, retail dealers in Fords, was for merly with the factory at Seattle where the Western truck attachments are made for Fords as well as for all makes of car or the market . In com ing to Portland to locate Mr. Hawks brought Frank Neilson, formerly fore man of the factory at Seattle, and at the present time tractors of all sizes, two-wheel trailers of- 1000 and 1500 pound capacity and four-wheel trailers of one, two and three-ton capacity are being built in Portland, with Mr. Neilson directing the machine work. For the attachments, at least the springs, tires and all other material supplied in this field, are bought in Portland. Mr. Hawks opened his connection with the Seattle factory two years ago as territory man for Montana, Idaho, Washington, Oregon, California, Utah, Colorado, Arizona, New Mexico and Texas. He has been engaged in the business of selling automobiles for the past six years, four years of which time he has been affiliated in one capacity and another with truok concerns. New Car Owners in County The travel along the lines proposed A QCORDING to the reports of M. O. will have to be diverted over the Columbia River Highway for the next few years, until the completion of the road . along the north bank of the Columbia can be accomplished. The Evergreen Highway will also be a link in the Yellowstone Trail, a Na tional route from Plymouth Rock to Puget Sound. And in conjunction with the Interstate Highway meeting there will be held a meeting of delegates from the cities and towns of Washing ton interested in the Yellowstone Trail. The tentative programme of the meeting follows: "The Late Federal Aid Road Law," by a highway engineer connected with the United States office of public roads. 'The Highways of Washington. " by a rep resentative of the State Highway Commis sion. The Highways of Oregon." with llustra-tior-.s of Columbia River Highway, by a rep resentative of the Portland Chamber of Com merce. Tho Highways of Idaho." by a repre sentative of the .North & South Idaho Hign way Association. The Highways of Montana," by a repre sentative of the Missoula Commercial Club. "Highways Connecting Our Rivers With Inland Cities," by a representative of tn Port of Astoria, and a representative of the Farmers I'nlon. of Oregon. "The Yellowstone Trail. From Plymouth Rock to Pueet Sound," by officers of the Association, from South Dakota. "All-the-Ycar Motoring," by a represen tative of the Dealers' Motor Car Association of Orerron. "Planting; of Evergreens and Fhade Trees Along in Hignway." open discussion led by J. L. Dumas, of Dayton. Wash. "Lniform Road Markings." Open discus sion, led by W. H. Castner. of Missoula, jnom., ea-ior or ine ortn western Motorist. "Municipal Free Camp Grounds for Tour ists." Open discussion. GRANT SIX RUN REMARKABLE Trip of 3850 Miles In Mountainous Northwest Country Sets Record. To have conquered mountain passes. ploughed through mire and sand hub deep, and covered some of the worst roads in the country, and still maintain an average of 18 1-3 miles a gallon of gasoline, and 900 miles a gallon of oil, was the remarkable record achieved by E. M. Cox. factory representative of the Grant Six, in a two months' tour throughout the Northwest. Mr. Cox covered a total of 3850 miles and penetrated Idaho, Montana, Eastern v ashington. Utah, Oregon and West ern Washington. En route he crossed Snoqualmie Pass, the Klockum Moun tain Pass out cf North Yakima, the Rockies in Montana and the Cascades near The Dalles. That such a splendid record should be achieved in mileage, considering the roads and route traversed, is consid ered remarkable. Another interesting feature was that immediately upon his return to Seattle, after two months' absence, he sold the car at tho full retail price to a local physician. CARS MUST BACK CP ADS Concerns That Suceed ' Are Those That Make Good, Says Manager. "I often wonder," said C. M. Menzles, sales manager of the Northwest Auto . Company, "how many concerns really appreciate what they are doing when . they advertise. I know many and many a concern that is doing it sim ply because it sees some successful firm doing it. These are the men who cay they do not see how advertising pays. xmera are others who like to see their names in print and are satisfied If that Is the only result from an in- IX Wilkins publisher . of the Auto mobile Record, the following temporary police permits were issued in Portland last week to i the purchasers of new automobiles pending the arrival of of' ficial state license tags from Secretary of State . Olcot: George Schwalm, 1116 Tenino, Oak land. L N. Fleischner, 231 Broadway, Pierce A. Thomas Farrell, 320 Oregon street. Overland. B. Hite, 443 Stark street. Ford. R. C. Loucks, Oswego, Or., Stude baker. G. M. Lock, 207 Manchester building. Ford. - . . Dr. S. LeFevre, Bridal Veil, Or., Reo. 173 North Sixth Announcement of New Model Series 18 Car Is Followed by In crease in Sales Buyers Are Prominent. Monday, December 4, 1916, was des ignated as prominent buyers' day by the Studebaker Corporation, and it will go on record as a great day. There never has been any question concerning the originality of automo bile men. but it was left for L. J. Oilier, vice-president in charge of saHes of the Studebaker Corporation, to evolve an idea so distinctly new and original that it has almost startled. Coincident with the announcement of the new series 18 cars, it occurred to Mr. Oilier that if the wonderful lue and quality of the Studebaker series 18 cars was brought to the attention of people who have been in the habit of paying from $2000 to $5000 for their motor cars, such people would be quick to recognize that value. Mr. Oilier immediately instructed Studebaker dealer's all over the coun try to get In touch with the most prominent people in their vicinity. Six Thousand Orders Are Plnced. Dealers and salesmen, rreatlv n musiastic over the new models, lost no time in interviewing the most prominent people in their territory and, upon an inspection and thorons-h demonstration of the cars, soon after ine announcement of the new series 18 models, December 3. 6000 of the most prominent business, professional ana public men in America, nlaced their orders for Studebaker automo biles. It was precisely as Mr. Oilier had anticipated. Insofar as the city of Portland was concerned the following prominent peo ple purchased new Studebakers during tne time set aside as prominent buyers' perioa: City Commissioner Bigelow District Attorney Evans,- Will Knight, . L. saizer. manager of the Con tractors Equipment Company. and James F. Clarkson. of the Standifer Clarkson Shipbuilding Comnany. In addition three Studebaker buses were sold to the Multnomah Hotel. At Walla Walla prominent buyers included John Ankeny and Georec urumnener, wnose wheat check may run to I3OO.000 this year. Before leav ing Iwaba, L. A. Keller, new Northwest manager, sold Studebakers to Grover Cleveland Alexander and Joe Stecher. . lne list of prominent buyers from the Nation at large includes members of the President's Cabinet. Governors of seven states. United States Senators, State Senators, United States Congress men, State Congressmen, Mayors of large cities, noted Jurists, bank pres idents and directors, great manufac turers, presidents and directors of great corporations, nationally known; famous authors, champion athletes, famous big league baseball players and favorite stars of the stage and screen. Rockefeller Is Purchaser. The Cleveland, O., dealer reported the saie of a Series 18 Studebaker "Six' to Frank Rockefeller, brother of the oil king. Secretary of the Navy Josephus Daniels couldn't resist the luxury and refinement of a Stude baker limousine, and "Uncle Joe" Can non. ex-Speaker of the House of Rep resentatives, at once concluded he wanted a Studebaker. Norman E. Mack, former chairman of the National Democratic Commit tee: Senator Smoot.. of Salt Lake City Victor L. Berger, first Socialist Rep resentative elected to Congress; Sen ator Lafe Young and other men high up In political and public affairs ex amined the new series 18 Studebakers Monday, December 4, and by placing their orders helped to make prominent buyers' day a great occasion. CADILLAC GIVEN HIGH RANK 241 East Twenty Ford. 1011 Mississippi, 567 Nehalem, Mit- W. T. Learning street. Ford. H. D. Anderson, first street North, Mrs. Ida West, Ford. L. H. Alexander, chell. Ruby S. Firebaugh, 187 Seventeenth street. Maxwell. Mrs. H. J. Murphy. 1009 East Thir tieth. Oakland. Dr. Karl P. Moran. 1002 Stevens building. Oakland. William Jacobs, 92 Sixth, Ford. - Guy R. Porter. 524 Royal Exchange building. Ford. A. R. Johnson, 1330 Northwest Bank building. Saxon. A. Craig. 1180 Williams avenue. Ford. R. J. Cleary. 923 Irving, Ford. George B. Hageman. 306 Oak, Ford. A. L. Lawler, 1554 Vincent, Maxwell. S. S. Arnold, Route 4, Box 82, Salem, Overland. George M. Robb. 14.7 Front, Ford. Steep Climb Made at Chattanoog: "Without Going Into Second. Different communities -usually have different standards, to a certain tent, by which to Judge motor car per formance. In flat or level sections o the country, with good roads, for ex ample, people are interested chiefly in a car's power of acceleration, it speed, and like features. Where th roads are not so good, people look es pecially for stamina and the ability to negotiate rough going with ease and comfort. Power and hill-climbing ability, in addition to the foregoing, are among the qualities chiefly sought in hilly or mountainous country. Chattanooga, Tenn., is in such a- sec tion, and its favorite climb is Signal Mountain. If a car makes the Signal Mountain climb on high gear, as the new Cadillac eight did the other day. it Is given a 100 per cent rating in pub lic estimation. . The Cadillac was fresh from the factory, having been driven but little The Loafing" Range Economical Operation In it's "loafing range it exhibits all the admirable traits you would expect in an eighty horsepower eight of real class. And through all its varied performance m its loal msr range, it is automatically operating on half fuel rations in fact it uses fuel so spar ingly as to shame many a. lesser powered six even many a four. The "Sporting" Range Extravagant Performance You have only to open the throttle wider to release her double poppets and give her full fuel rations and utterly change her whole character. ' . Now you have brute power and speed that puts all ordinary con tenders at your mercy you have nothing to fear from even the few cars that rightly claim the distinction of real class. Let us give you a demonstration unlike any you ever had. PRICES On orders accepted by the factory for shipment lentil February 28th, 1917 Roadster $1890 Touring $1890 Sporting Roadster $2250 Coupe $2700 Sedan $27 SO Limousine $3260 On orders accepted by th factory for shipment, after February 28th, 1917 ' Roadster $1980 Touring $1980 Sporting Roadster $2250 Coupe $2700 Sedan $2840 Limousine $33 SO Alt prices. . b. CZwlmnd ereJmbjeet to chmte without notice H. L. KEATS AUTO CO. Broadway at Burnside Street Phones: Broadway 5368, A 1170 The Peerless Motor Car Co. Cleveland. Ohio Ji V- a. tf v- o, y I :.'"A r r ' " - i ; ' si 2 I' i; t I .;-V;i ;: '1 s$ ; ; y- it i I-vi j:, more than 50 miles. From the heart I . . . . . . . f i i i oi unattanooga to ine cresi ui oieimi Mountain was made,. on high gear. Tne pace at the beginning of the climb was three miles an hour. On the way lip, several difficulties were encountered in the way of partly blockaded road way and meeting several down-coming cars at sharp, steep turns. Yet it was not necessary at any time to shift gears. 205,000 OVERIiAXDS SOLD Dealers' Convention Contracts for $175,000,000 Worth. In the dealers' convention recently, the Willys-Overland Company broke all records for business gatherings. A total of 8600 dealers and their guests were entertained in the days between December 4 and 21. No dele gation numbered less than 800. High water mark reached 1500. Figures showing the purchase of cars are astounding. In all 205.000 cars, with a value of 175,000.000. were contracted for by United States dealers alone. MODERN AUTOMOBILE IS FURNISHED WITH CONVENIENCES OF HOME. i - ' , " - Sg3SS8 . . . j L--.iiriiiMiiriii)iirrriYitfi'iiii''irini .ii i. viiwi -- - . , t "' ' REO PLANT GROWS Oldsmobile Factory Also Modern and Expanding. Is EMPLOYES OWN HOMES DR. I- B. HARVEY A NO FAMILY "AT HOME" WHERE XI EI It DODGE CHANCED TO CARRY THEM. Dr. L. B. Harney, of Los Angeles, has solved the home problem and how to be indoors while out in the open. Determining several weeks ago to spend a year or more traveling about the country. Dr. Harvey purchased a Dodge Bros." car and had tha body reconstructed according to his own design. A glnce at the picture shows how it was transformed into a comfortable traveling home. Dr. and Mrs. Harvey have the upper berth, while sonny finds a cosy bed on tho front seat. Provision is made for carrying Clothing and food, and it will be noted that the doctor has his typewriter for chroni cling the story of the trip, while the phonograph is along to afford amusement. Good Salaries re Paid Workers, Hoars and Iittfeor Conditions Are Attractive and Inspiration tor Best Effort Given. ' LANSING. ' Mich., Jan. 13. (Special.) This busy little city can only be given credit for two automobile fac tories. but these two . are real fac tories and the industrial .backbone of the community. Of course Lansing is the capital of the State of Michigan and during the legislature the politicians disburse a little money up here but thr neat homes of some 7500 workmen are not due to this but to the liberal payroll of the Reo and Oldsmobile automobile factories. The Reo is one of the largest fac tories is the world manufacturing auto mobiles. While this factory occupies 45.16 acres of floor space an idea of its importance cannot be accurately ob tained from this as the Reo officials are great on efficiency and believe in making one foot of floor space do what twrt ffft Hid hcfnrfl The Reo factory now employs close to 5000 skilled workmen. These work men are not foreigners but skilled "Yankee mechanics-of the best type. They are paid good salaries. their working conditions, hours, etc, are particularly happy, they all own their little homes in Lansing and with this condition of affairs these men are nat urally loyal to the Reo factory and put their best efforts into their work as Is shown by the finished product. Hardly a week passes that the Reo factory is not enlarged. At the present time they have under construction new parts stock department and ma chine shop also a new heat treating department. The new parts stock build ing will be five istories high. 175 by 100 feet, and is located conveniently along side the railroad track for shipping purposes. What is true of the class of work men at the Reo factory is also true of the class of workmen at the Olds Motor Works where the famous Oldsmobile is manufactured and Fred Wellman. late Indianapolis - speedway publicity -ex pert. Is now holding down a revolving chair In the capacity of advertising manager. The general type ana character of the buildings occupied by tho Olds mobile factory Is much the same as the Reo, for in one sense of the word, the Olds is the father of the Reo. Both factories were founded by R. E. Olds, the Oldsmobile being the first and as he took many of the former Oldsmobile employes with him when he started tne new concern the ideas that they worked out in the Reo factory were along similar lines. This of course, merely applies to up-to-dateness of equipment and buildings, for these two concerns now manufacture different type auto mobiles, both high-class. The Reo truck factory, which has been operated as a separate unit until recently, is now under the same man- agement as the pleasure car plant. al- though located at different ends of, ta city. Truck Tire Immense. Truly a "Colossus of Roads Is th New Giant truck tlr now being pro-, duced by the Firestone Tire & Rubber Company, the dimensions of the equip ment giving it the distinction of beina; the largest single tread solid tire, ever, built. Forty-two by fourteen inches, the New Giant marks an achievement in Firestone tiro construction. Larger than two seven-Inch duals, it was con structed to meet the commercial de mand for a tire that would give aden quate service on the largest trucks those of 6 and 8-ton capacity. " ; t Read The Oregonlan classified ads. Announcement ON MARCH 1 Western Truck Attachments One and two-ton for Fords and all other cars will raise in price from. 3SO to 37C Orders placed now for future deliveries will be closed at old prices. FEATURES Two-inch Timken bearings, Ford breaking system eliminated, extra large springs, etc WESTERN OREGON TRUCK CO. Phone Main 90. 22d and Kearney.