The Sunday Oregonian. (Portland, Ore.) 1881-current, December 31, 1916, SECTION FOUR, Page 7, Image 45

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    7
WEATHER NO BAR
TO HIGHWAY TRIP
COMFORT OF DRIVING AUTOMOBILES IN SNOW
DEMONSTRATED BY TOUR ON PORTLAND HILLS
A. S. Robinson, Manager of Portland Offices of Pacific KisselKar Arranges Trip Snow Said to Smooth Out Sur
face of Road and Add Greatly to Joy of Riding.
Motor Excursion Will Be Made
Tomorrow Rain, Shine,
Sleet or Snow.
ROAD REPORT FAVORABLE
THE SUNDAY OKEGONTAN, PORTLAND, DECEMBER 31, 1916.
.Public Is Invited to Join In Fes
tivity Lunches Will Be Eaten
at Becker's Hall Music and
Dancing Arranged For.
Rain or shine, snow or Bleet, tomorrow
Is the time set aside Cor the New
Tear's run over the Columbia River
Hlphway, and the members of the
Dealers' Motor Car Association of Ore
gon are prepared for anything short of
tornado.
When Portland motorists saw the
land last week they feared for a time
that the run would have to be called
off, but investigation proved that no
snow to amount to anything- had fallen
on the highway, and that the stand of
snow on the high elevations was not
as heavy as it was a week or two ago.
H. A. Bell, of the Brida.1 Veil Lumber
Company, who drove in from Bridal
Veil on Tuesday night, said that he
hardly encountered any snow until he
got this side of Gresham. George
Chambers, assistant secretary of the
Portland Automobile Club, who lives at
the clubhouse on the banks of the
Sandy River adjoining the highway, re
ports that snow has been falling in
that vicinity but that wind has proved
to be the principal difficulty.
Little Trouble Expected.
There was Ice, but little snow, along
the highway last week, and no trouble
Is expected tomorrow in pulling the
proposed run off according to schedule.
Anyhow the members of the dealers'
committee in charge of the run, A C.
Stevens (chairman). E. C. Habel, E.
N. Howe, W. S. Barnes and F. M.
Leeston-Smith, have made arrange
ments to send a snowplow out on the
highway' to scrape the road clear, pro
viding their reports tomorrow Indicate
that the stand of snow might "prove an
impediment. Chairman Stevens yester
day said that he expected in the neigh
borhood of 130 cars to gather at noon
tomorrow around the park blocks at
Couch and Park streets, where the run
will be started. Accommodations will
be provided for 500 people at Becker's
Hall at Corbett, where the motorists
are to eat their basket lunches follow
ing a drive out the highway probably
as far as Latourell StUIs.
Hot Coffee to Be Donated.
Each party will be required to carry
their own lunches except that hot cof
fee, donated for the occasion by Dwight
Edwards Company, will be provided
free of charge at Becker's Hall, where
music and dancing will be provided
gratis by the dealers. The big slogan
of the trip will be "Oregonlans Motor
All the Year," the happy thought which
brought Mrs. D. S. Robinson $10 in the
recent essay slogan contest.
The dealers will furnish their own
German band. Keystone police, police
patrol and Charlie Chaplins. The warm
ing has been sounded that anyone
troubled with a grouch will be arrested
and probably tried and punished on the
spot. The general public is invited to
Join in the festivity, dressed in fantas
tic disguise, or as they see fit.
AS: ZzZ. Z). 5f72S7?0-ts- target cT . OcfcJy s'n 2? ctcAcprovsjaf.
vr
TUST by way of proving that Ore
gonlans motor all the year and
NEW MANAGER ARRIVES
C W. CORNELL TO TAKE CHARGE
OF" "WHITE COMPASV BRA2VCH.
that the Kissel "all-year" car is
amed and advertised truthfully, A S.
Robinson, manager of the Portland of
fices of the Pacific KisselKar. arranged
for a special KisselKar tour through
the snow last week.
There were not enough enclosed cars
on hand at the Kissel store to stag
the tour, for. truth to tell, the last
one of the sedans went to Mrs. B. D.
Simmons as a Christmas gift, but the
resourceful Mr. Robinson made quick
use of the telephone, and soon the cars
of Mrs. Simmons, Ralph Blaisdell and
S. L. Eddy were ready for the drive
through the snow along the western
hills of Portland.
At all stages of the tour the comfort
Promo Ion of Young Man Is Reward
(or Remarkable Record in Selling?
Trucks and Pleasure Cars.
C. "W. Cornell, the newly-appointed
manager of the white Company s Port
land branch, arrived Christmas and
has spent the week with R S. Hurd,
the outgoing manager, familiarizing
himself with local conditions and his
new position.
Mr. Cornell is a young man, with
most pleasing personality. He is in
his early 30's, is married and the father
of one son, 9 years old. Mr. Cornell's
family will follow him to Portland
with the expectation of making their
home here.
Mr. Cornell's promotion to the im-
AMIITE OFFICIAL. ARRIVES
FROM SAX FRANCISCO TO
MANAGE PORTLAND
BRANCH.
HsE&T v IsssHB
C. W. Cornell.
wafiJIgtlil
v'ilL i v3B 'fip - S S'iiihir liBsssssSi
THE UNIVERSAL CAR
AUTHORIZED SALES AND SERVICE
ANNOUNCEMENT
We take pleasure in announcing to the public that we have been
appointed an authorized agent for the sale of Ford cars in Port
land. We will carry a complete line of Ford cars and parts in our
new building, centrally located at Broadway and Davis street.
Our service department is modern and equipped for quick service.
Touring Car $360
Runabout 345
Coupelet 505
Sedan 645
Town Car 595
Prices F. O. B. Detroit
SOLD ON EASY TERMS
THE PACIFIC KISSELKAR BRANCH
San Francisco
Pasadena
BROADWAY AND DAVIS STREET
Phone Broadway 321
Los Angeles
San Diego.
Portland
Oakland
GARS CONQUER ROAD
Myrtle Point-Roseburg High
way Is Negotiated.
IMPROVEMENT IS SOUGHT
highway and funds are now available
fur grading" and planking about one
half of that strip during the coming
season. Coo. County will soon have
Its end In shape alao, providing state
authorities fulfill promises already
made on that point.
New Car Owner in County.
and gives to motion a degree of silence
that Is not attainable even in the Sum
mer months. The snow packs all the
little chuck holes and smooths out the
.surface In a fashion that reminds the
speed fiend of the racetrack. The
modern car givey an enclosure that
prase? the windblting of Winter, as the
famous cross-country pilot. Ray Mc
Xamara, remarked recently.
of Winter driving In closed cars was
manifest to the members of the party,
the only difficulties with the weather
coming during various pitched battles
In the snow at occasional intervals.
Snow and sleet have no terrors for the
sedan nor for the passengers sitting
within snug interiors, protected amply
from the inroads of storm and cold.
In fact experienced pilots of the open
road declare that Ideal conditions for
pleasure and exhilaration at the wheel- M"tor Trek.W.rk In t.o,v.
are attained where there is a sufficient Motor trucks as well as closed cars
fall of snow to blanket the earth and had their Inning last week because the
to meet the wheels of the motor like slippery streets made horses look like
so much velvet carpet. two spots alongside motor livery en-
If you don't Believe this sweeping gaged in hauling big loads. Along
statement follow the courser of your many of the Portland streets horses
favorite boulevard when It Is padded ' were almost helpless in pulling heavy
with several inches of snow. As has I loads up steep hills and many a con
been aid. snow gives the boulevard servatlve business man scratched his
the softness or tread that is compar- head twice as he dwelt upon the ad
able with the pad of the leopard's foot. vantages of commercial car delivery.
AUTO RECEIPTS BIG
State Motor Vehicle Depart
ment Gets $146,232.
office that license plates must be mailed
to the motor vehicle owner upon the
day the application is received, pro
viding it Is In proper form. Tuesday
was no exception to this rule and be
fore the force left for their evening
meal registration had been made and
license plates mailed to 830 motor ve
hicle owners, 66chauffeurs and 12 dealers.
ADMINISTRATION COST LOW
Of Total Sam Recoived During
19 16, 26,244 Went for Ex
penses and $119,987 Will Go
to Counties for Cse on Roads.
portant post of manager of the Port
land branch comes as a reward for
his unusually efficient record in the
retail sales department. Before join
ing the Pacific Coast branch In the
Summer of 1913, he sold 21 Jobs In new
territory in Alabama- One of his nota
ble sales in San Francisco was an en
tire fleet of 14 White trucks to a large
department store in that city. His
sales in trucks alone in one year
amounted to more than $100,000, exclu
sive -of pleasure cars.
R. S. Hurd, who has ably managed
the Portland branch for more than a
year, leaves at once for his new post as
salesmannger for the Pacific Coast
branch, with headquarters in the White
Company's building In San Francisco,
where offices have been fitted up for
him.
The White Company expects to show
in Portland its new models with tho
16-valve "Four" motor immediately
A statement prepared by Ben W. Ol
cott, Secretary of State, of the different
transactions In the automobile depart
ment for the year 1916 shows tne
amounts and the various sources from
which the receipts are obtained.
Total receipts are shown to be $146,
232, derived from 46,006 different trans
actions, segregated as follows:
Thirty-three thousand nine hundred
seventeen automobile registrations.
$121,204; 3368 motorcycle registrations,
$10,104; 4019 chauffeur licenses. $7342;
278 dealers' licenses, $2780; 389 dupli
cate motor vehicle plates, $389; 95 du
plicate motorcycle plates, $96; 2 dupli
cate dealers' plates. $2; 61 duplicate
chauffeur badges, $61: 262 additional
dealers' plates. $630; 3626 transfers of
motor vehicles and motorcycles, $3625
Average Fee la 93.17.
The average fee received by the auto
mobile department for all transactions
is $3.17, while the average fee received
for the registration of automobiles is
$3.57. Inasmuch as registration fees
for automobiles range from $3 for cars
below 26 horsepower to $10 for cars
above 40 horsepower, the fact that the
average fee Is but $3.57 shows to what
extent the smaller cars predominate.
The following statement shows the
different items constituting the entire
administration expense, which includes
number plates, clerical service, postage.
printing and the stationery oi me
automobile department, and the sum of
$119,987.45 that will be turned d&ck to
the several counties for use upon their
roads:
CADIIiliAC ASKS INJUNCTION
Infringement on Company's .Make
Charged in Suit.
Charging that Its exclusive owner
ship of the name "Cadillac" as applied
to motor vehicles is being infringed
on, the Cadillac Motor Car Company,
of Detroit, has filed suit for injunc
tion against the Cadillac Auto Truck
Company, of Cadillac, Mich. The court
is asked to restrain the latter company
from using Its present name or the name
"Cadillac" or any other name prejudi
cial to the interests of the plaintiff.
The basis for the suit is the manu
facture of the Cadillac truck, of which
the plaintiff says It has sold 275 in the
last three years. The plaintiff further
recites that the defendant has adver
tised its product, the Acme truck, in
such manner w to lay undue emphasis
on the name "Cadillac." The Cudlllac
Motor Car Company says It has re
ceived many letters which show that
confusion exists in the public mind.
HORSE VS. MOTOR IS ARGUED
Basic Kact Is Cost of Generation of
Horsepower.
"The average well-kept horse con
sumes a quart of oats for each of the
eight to 13 miles a day that it is able
to travel." says A. S. Robinson, of the
KisselKar branch.
"A motor-truck big enough or small
enough to haul the same load con
sumes a gallon of gasoline to each 15
or 16 miles that it travels.
"Therein lie the basic facts whereby
statisticlaps may figure the relative
expense of horse-power engendered by
grain and oil. respectively. The result
will emphasize one of the many rea
sons why nearly all business houses
will eventually motorize their delivery
departments."
Agitation Is Now On for Putting In
Better Condition for Truvel
This Route Roseburg
People Interested.
Although this is the first time that
motorists have ever attempted to ne
gotiate the Myrtle Polnt-Roseburg
road during the month of December,
advices received by The Oregonlan
from James E. Montgomery, chairman
of the pubillclty committee of the
Marahtield Chamber of Commerce, are
to the effect that cars have been going
back and forth every few days.
"It Is no picnic, but It can be done,"
writes Mr. Montgomery laconically.
Recently lidward Llndberg. of Port
Orford. drove T. B. Davidson's fcftude
baker car from Port Orford to Myrtle
Point and over the Camas Valley road
to Roseburg afterward. proceeding
south over the Pacific Highway to Mr.
Davidson's new home at Dunsmulr.
Cal.
No Accidents Knooun ter-a.
"Mr. Li nd berg reports that h found
very good roads until he reached the
Camas Valley country," says the Coos
Bay Times. "From that stage on ho
was troubled once in awhile with snow.
Roseburg was reached without acci
dent, however.
"But the real 'Joy of the trip came
when the party entered the higher
levels of the Slsklyous, where snow was
sometimes 18 Inches deep and of such
consistency as to bind the wheels
Many times the party was obliged to
leave the car and assist In clearing the
wheels, which had become wedged
with half-frozen snow."
Read Improvement Wanted.
There is at present considerable agi
tation for the Improvement of the
Douglas County end of the Rosenurg
Myrtle Point highway over the moun
tains, the Roseburg people having been
awakened to action by the prospect of
a road up the coast and along the
Siuslaw Hlver from Coos Bay points to
Eugene. A survey has already been
ordered for the Douglas end of the
ACCORDIJ0G to the records of M. O.
Wllklns, publisher of the Automo
bile Record, the following temporary
police permits were Issued in Portland
las-t week to the purchasers of new cars
pending the arrival of the official state
license tags from the office of 8ecretary
of State Olcott.
liuel A. Uynn. 1314 East Clay, ford.
A. E. Id vera. lone. Or., Paige.
E. O. Simmons, 480 Height Terrace,
KlseaL
W. F. Dillon. 1022 Kelly. Mitchell.
F. S. Smith. M. U . Stevens bulldlnc.
Bulck.
Virgil W. Weckert, Sherwood. Or., Kord.
James McNaugtiton, 717 lat Twenty
seventh Norm. Reo.
A A Price, S27 Mala street, Oregon
City. Cole.
Mrs. John lrvln. Ients, Or., Ford.
K. P. Scrltsman. S45 Capital avenue. Hud
son. Dr. J. Harxey Johnson. Medical build
ing. Saxon.
A. O. Ounnlssn. 90 Broadway. Maxwell.
R. B. Beat, tilt East Twelfth North,
Chslmers.
Ferl Neubsuer, 770 Macadam, Psigs
Uet rolt.
Carl Allard, 331 Washington. Ford.
D. W. Psttoo. New-berg. Or., Ssxon.
East Side Mill A Cuuitrtr Company, foot
of Spokajie avenue. Kissel.
A. E. Rivers, lone. Or., Palge-Detrolt.
E. W. Manning. 1139 Hawthorne, Hup
moblle. R. C. Keeney, 3O0 East Forty-ninth.
White.
U R. McDonald, 872 Yale, Ford.
A. W. Clark, WOO Northrup. Studebakrr.
.or B. Raymond. Plttock block,
Studehaker.
W. D. ALBRIGHT VISITOR
ORTHEST GOODRICH MAN At KB
HAS OFFICE AT SEATTLE.
Automobile Trade Has ot Yet Attained
Its Zenith. Declares Man
- From Visit In East.
Back
After being absent from his territory
for three weeks, during which time he
attended a general conference of branch
managers at the big plant of the B. F.
Ooodrlch Rubber Company In Akron. O
W. D. Albright, Northwest manager of
the Goodrich activities, arrived in Port
land last Sunday night to spend Christ
mas in Portland. He left for his head
quarters In Seattle on Thursday night.
"The automobile business has not yet
reached its genith." said Mr. Albright
at the company officaa on lower Broad
way. "Wo believe that more cars and
more tires than ever will be sold next
year and that there are big things
ahead for the industry in all parts of
the country.
"In the East and Middle West every
one seems to be rolling in money and
it is almost scandalous the way they
are spending It.
"The Goodrich factory Is working II
hours a day in three shifts. At the
present time three new buildings are
going up on the grounds and it Is hard
to get enough help to handle our busi
ness. "The city of Akron has doublcrl In
population during the, past five years
and has almost outgrown itself. Th
rubber trade Is the principal Industry"
Number platea, badges
Clerical services
Postage expresssge, etc...
Printing blanks, forms
lists, etc . .
Stationery, supplies
Refunds
turned to
road purpos
counties
Pet.
$ 10.410.98 7.1
8.801. d 6.8
8.466.11 2.4
2,690.03 1.8
917.05 .
128.50 .1
.9 26,244.35 17.9
119.8T45 82.1
1OO.0
Total receipts $146,232.00
Last Tuesday, according to Mr. Olcott
was the biggest day In the history of
the automobile department. On account
of the accumulation of mall Incident to
Sunday and Christmas, the clerical
force was faced by more than 1000 let
I ters on arriving at their desks Tues
following the New York and Chicago I day morning.
automobile salona. Without exception. It is a rule of the
The Product of Experience
Valve-in-Head
Motor
Cantilever
Springs
CHEVROLET
8000 Miles to Set
of Tires
r
7
25 Miles to
Gallon of Gas
The Lowest Priced Electrically Equipped Automobile
in the World
Touring Car
in and Inspect Our
Enclosed Car for $650.00
$570.00 Roadster
All Prices F. 0. B. Portland
$570.00
Large two-unit starting and lighting system, Willard storage battery, Stewart
speedometer, electric horn.
NOTHING EXTRA TO BUY
Terms $228.00 Down. Balance $33.00 Per Month.
Benj. E. Boone & Co.
514 ALDER ST.
MAIN 3966
LAST CHANCE
Save $40 Advance
on the
BSHSBh.
We Will Hold the Old Price Open
THREE DAYS LONGER
The Factory Advance Was
Effective January 1st
14 WERE SOLD LAST WEEK
For Spring Delivery Buy Now
Boss & Peake Automobile Co.
Successors to C. L. Boss & Co.
615-617 Washington Street
Portland