7 WEATHER NO BAR TO HIGHWAY TRIP COMFORT OF DRIVING AUTOMOBILES IN SNOW DEMONSTRATED BY TOUR ON PORTLAND HILLS A. S. Robinson, Manager of Portland Offices of Pacific KisselKar Arranges Trip Snow Said to Smooth Out Sur face of Road and Add Greatly to Joy of Riding. Motor Excursion Will Be Made Tomorrow Rain, Shine, Sleet or Snow. ROAD REPORT FAVORABLE THE SUNDAY OKEGONTAN, PORTLAND, DECEMBER 31, 1916. .Public Is Invited to Join In Fes tivity Lunches Will Be Eaten at Becker's Hall Music and Dancing Arranged For. Rain or shine, snow or Bleet, tomorrow Is the time set aside Cor the New Tear's run over the Columbia River Hlphway, and the members of the Dealers' Motor Car Association of Ore gon are prepared for anything short of tornado. When Portland motorists saw the land last week they feared for a time that the run would have to be called off, but investigation proved that no snow to amount to anything- had fallen on the highway, and that the stand of snow on the high elevations was not as heavy as it was a week or two ago. H. A. Bell, of the Brida.1 Veil Lumber Company, who drove in from Bridal Veil on Tuesday night, said that he hardly encountered any snow until he got this side of Gresham. George Chambers, assistant secretary of the Portland Automobile Club, who lives at the clubhouse on the banks of the Sandy River adjoining the highway, re ports that snow has been falling in that vicinity but that wind has proved to be the principal difficulty. Little Trouble Expected. There was Ice, but little snow, along the highway last week, and no trouble Is expected tomorrow in pulling the proposed run off according to schedule. Anyhow the members of the dealers' committee in charge of the run, A C. Stevens (chairman). E. C. Habel, E. N. Howe, W. S. Barnes and F. M. Leeston-Smith, have made arrange ments to send a snowplow out on the highway' to scrape the road clear, pro viding their reports tomorrow Indicate that the stand of snow might "prove an impediment. Chairman Stevens yester day said that he expected in the neigh borhood of 130 cars to gather at noon tomorrow around the park blocks at Couch and Park streets, where the run will be started. Accommodations will be provided for 500 people at Becker's Hall at Corbett, where the motorists are to eat their basket lunches follow ing a drive out the highway probably as far as Latourell StUIs. Hot Coffee to Be Donated. Each party will be required to carry their own lunches except that hot cof fee, donated for the occasion by Dwight Edwards Company, will be provided free of charge at Becker's Hall, where music and dancing will be provided gratis by the dealers. The big slogan of the trip will be "Oregonlans Motor All the Year," the happy thought which brought Mrs. D. S. Robinson $10 in the recent essay slogan contest. The dealers will furnish their own German band. Keystone police, police patrol and Charlie Chaplins. The warm ing has been sounded that anyone troubled with a grouch will be arrested and probably tried and punished on the spot. The general public is invited to Join in the festivity, dressed in fantas tic disguise, or as they see fit. AS: ZzZ. Z). 5f72S7?0-ts- target cT . OcfcJy s'n 2? ctcAcprovsjaf. vr TUST by way of proving that Ore gonlans motor all the year and NEW MANAGER ARRIVES C W. CORNELL TO TAKE CHARGE OF" "WHITE COMPASV BRA2VCH. that the Kissel "all-year" car is amed and advertised truthfully, A S. Robinson, manager of the Portland of fices of the Pacific KisselKar. arranged for a special KisselKar tour through the snow last week. There were not enough enclosed cars on hand at the Kissel store to stag the tour, for. truth to tell, the last one of the sedans went to Mrs. B. D. Simmons as a Christmas gift, but the resourceful Mr. Robinson made quick use of the telephone, and soon the cars of Mrs. Simmons, Ralph Blaisdell and S. L. Eddy were ready for the drive through the snow along the western hills of Portland. At all stages of the tour the comfort Promo Ion of Young Man Is Reward (or Remarkable Record in Selling? Trucks and Pleasure Cars. C. "W. Cornell, the newly-appointed manager of the white Company s Port land branch, arrived Christmas and has spent the week with R S. Hurd, the outgoing manager, familiarizing himself with local conditions and his new position. Mr. Cornell is a young man, with most pleasing personality. He is in his early 30's, is married and the father of one son, 9 years old. Mr. Cornell's family will follow him to Portland with the expectation of making their home here. Mr. Cornell's promotion to the im- AMIITE OFFICIAL. ARRIVES FROM SAX FRANCISCO TO MANAGE PORTLAND BRANCH. HsE&T v IsssHB C. W. Cornell. wafiJIgtlil v'ilL i v3B 'fip - S S'iiihir liBsssssSi THE UNIVERSAL CAR AUTHORIZED SALES AND SERVICE ANNOUNCEMENT We take pleasure in announcing to the public that we have been appointed an authorized agent for the sale of Ford cars in Port land. We will carry a complete line of Ford cars and parts in our new building, centrally located at Broadway and Davis street. Our service department is modern and equipped for quick service. Touring Car $360 Runabout 345 Coupelet 505 Sedan 645 Town Car 595 Prices F. O. B. Detroit SOLD ON EASY TERMS THE PACIFIC KISSELKAR BRANCH San Francisco Pasadena BROADWAY AND DAVIS STREET Phone Broadway 321 Los Angeles San Diego. Portland Oakland GARS CONQUER ROAD Myrtle Point-Roseburg High way Is Negotiated. IMPROVEMENT IS SOUGHT highway and funds are now available fur grading" and planking about one half of that strip during the coming season. Coo. County will soon have Its end In shape alao, providing state authorities fulfill promises already made on that point. New Car Owner in County. and gives to motion a degree of silence that Is not attainable even in the Sum mer months. The snow packs all the little chuck holes and smooths out the .surface In a fashion that reminds the speed fiend of the racetrack. The modern car givey an enclosure that prase? the windblting of Winter, as the famous cross-country pilot. Ray Mc Xamara, remarked recently. of Winter driving In closed cars was manifest to the members of the party, the only difficulties with the weather coming during various pitched battles In the snow at occasional intervals. Snow and sleet have no terrors for the sedan nor for the passengers sitting within snug interiors, protected amply from the inroads of storm and cold. In fact experienced pilots of the open road declare that Ideal conditions for pleasure and exhilaration at the wheel- M"tor Trek.W.rk In t.o,v. are attained where there is a sufficient Motor trucks as well as closed cars fall of snow to blanket the earth and had their Inning last week because the to meet the wheels of the motor like slippery streets made horses look like so much velvet carpet. two spots alongside motor livery en- If you don't Believe this sweeping gaged in hauling big loads. Along statement follow the courser of your many of the Portland streets horses favorite boulevard when It Is padded ' were almost helpless in pulling heavy with several inches of snow. As has I loads up steep hills and many a con been aid. snow gives the boulevard servatlve business man scratched his the softness or tread that is compar- head twice as he dwelt upon the ad able with the pad of the leopard's foot. vantages of commercial car delivery. AUTO RECEIPTS BIG State Motor Vehicle Depart ment Gets $146,232. office that license plates must be mailed to the motor vehicle owner upon the day the application is received, pro viding it Is In proper form. Tuesday was no exception to this rule and be fore the force left for their evening meal registration had been made and license plates mailed to 830 motor ve hicle owners, 66chauffeurs and 12 dealers. ADMINISTRATION COST LOW Of Total Sam Recoived During 19 16, 26,244 Went for Ex penses and $119,987 Will Go to Counties for Cse on Roads. portant post of manager of the Port land branch comes as a reward for his unusually efficient record in the retail sales department. Before join ing the Pacific Coast branch In the Summer of 1913, he sold 21 Jobs In new territory in Alabama- One of his nota ble sales in San Francisco was an en tire fleet of 14 White trucks to a large department store in that city. His sales in trucks alone in one year amounted to more than $100,000, exclu sive -of pleasure cars. R. S. Hurd, who has ably managed the Portland branch for more than a year, leaves at once for his new post as salesmannger for the Pacific Coast branch, with headquarters in the White Company's building In San Francisco, where offices have been fitted up for him. The White Company expects to show in Portland its new models with tho 16-valve "Four" motor immediately A statement prepared by Ben W. Ol cott, Secretary of State, of the different transactions In the automobile depart ment for the year 1916 shows tne amounts and the various sources from which the receipts are obtained. Total receipts are shown to be $146, 232, derived from 46,006 different trans actions, segregated as follows: Thirty-three thousand nine hundred seventeen automobile registrations. $121,204; 3368 motorcycle registrations, $10,104; 4019 chauffeur licenses. $7342; 278 dealers' licenses, $2780; 389 dupli cate motor vehicle plates, $389; 95 du plicate motorcycle plates, $96; 2 dupli cate dealers' plates. $2; 61 duplicate chauffeur badges, $61: 262 additional dealers' plates. $630; 3626 transfers of motor vehicles and motorcycles, $3625 Average Fee la 93.17. The average fee received by the auto mobile department for all transactions is $3.17, while the average fee received for the registration of automobiles is $3.57. Inasmuch as registration fees for automobiles range from $3 for cars below 26 horsepower to $10 for cars above 40 horsepower, the fact that the average fee Is but $3.57 shows to what extent the smaller cars predominate. The following statement shows the different items constituting the entire administration expense, which includes number plates, clerical service, postage. printing and the stationery oi me automobile department, and the sum of $119,987.45 that will be turned d&ck to the several counties for use upon their roads: CADIIiliAC ASKS INJUNCTION Infringement on Company's .Make Charged in Suit. Charging that Its exclusive owner ship of the name "Cadillac" as applied to motor vehicles is being infringed on, the Cadillac Motor Car Company, of Detroit, has filed suit for injunc tion against the Cadillac Auto Truck Company, of Cadillac, Mich. The court is asked to restrain the latter company from using Its present name or the name "Cadillac" or any other name prejudi cial to the interests of the plaintiff. The basis for the suit is the manu facture of the Cadillac truck, of which the plaintiff says It has sold 275 in the last three years. The plaintiff further recites that the defendant has adver tised its product, the Acme truck, in such manner w to lay undue emphasis on the name "Cadillac." The Cudlllac Motor Car Company says It has re ceived many letters which show that confusion exists in the public mind. HORSE VS. MOTOR IS ARGUED Basic Kact Is Cost of Generation of Horsepower. "The average well-kept horse con sumes a quart of oats for each of the eight to 13 miles a day that it is able to travel." says A. S. Robinson, of the KisselKar branch. "A motor-truck big enough or small enough to haul the same load con sumes a gallon of gasoline to each 15 or 16 miles that it travels. "Therein lie the basic facts whereby statisticlaps may figure the relative expense of horse-power engendered by grain and oil. respectively. The result will emphasize one of the many rea sons why nearly all business houses will eventually motorize their delivery departments." Agitation Is Now On for Putting In Better Condition for Truvel This Route Roseburg People Interested. Although this is the first time that motorists have ever attempted to ne gotiate the Myrtle Polnt-Roseburg road during the month of December, advices received by The Oregonlan from James E. Montgomery, chairman of the pubillclty committee of the Marahtield Chamber of Commerce, are to the effect that cars have been going back and forth every few days. "It Is no picnic, but It can be done," writes Mr. Montgomery laconically. Recently lidward Llndberg. of Port Orford. drove T. B. Davidson's fcftude baker car from Port Orford to Myrtle Point and over the Camas Valley road to Roseburg afterward. proceeding south over the Pacific Highway to Mr. Davidson's new home at Dunsmulr. Cal. No Accidents Knooun ter-a. "Mr. Li nd berg reports that h found very good roads until he reached the Camas Valley country," says the Coos Bay Times. "From that stage on ho was troubled once in awhile with snow. Roseburg was reached without acci dent, however. "But the real 'Joy of the trip came when the party entered the higher levels of the Slsklyous, where snow was sometimes 18 Inches deep and of such consistency as to bind the wheels Many times the party was obliged to leave the car and assist In clearing the wheels, which had become wedged with half-frozen snow." Read Improvement Wanted. There is at present considerable agi tation for the Improvement of the Douglas County end of the Rosenurg Myrtle Point highway over the moun tains, the Roseburg people having been awakened to action by the prospect of a road up the coast and along the Siuslaw Hlver from Coos Bay points to Eugene. A survey has already been ordered for the Douglas end of the ACCORDIJ0G to the records of M. O. Wllklns, publisher of the Automo bile Record, the following temporary police permits were Issued in Portland las-t week to the purchasers of new cars pending the arrival of the official state license tags from the office of 8ecretary of State Olcott. liuel A. Uynn. 1314 East Clay, ford. A. E. Id vera. lone. Or., Paige. E. O. Simmons, 480 Height Terrace, KlseaL W. F. Dillon. 1022 Kelly. Mitchell. F. S. Smith. M. U . Stevens bulldlnc. Bulck. Virgil W. Weckert, Sherwood. Or., Kord. James McNaugtiton, 717 lat Twenty seventh Norm. Reo. A A Price, S27 Mala street, Oregon City. Cole. Mrs. John lrvln. Ients, Or., Ford. K. P. Scrltsman. S45 Capital avenue. Hud son. Dr. J. Harxey Johnson. Medical build ing. Saxon. A. O. Ounnlssn. 90 Broadway. Maxwell. R. B. Beat, tilt East Twelfth North, Chslmers. Ferl Neubsuer, 770 Macadam, Psigs Uet rolt. Carl Allard, 331 Washington. Ford. D. W. Psttoo. New-berg. Or., Ssxon. East Side Mill A Cuuitrtr Company, foot of Spokajie avenue. Kissel. A. E. Rivers, lone. Or., Palge-Detrolt. E. W. Manning. 1139 Hawthorne, Hup moblle. R. C. Keeney, 3O0 East Forty-ninth. White. U R. McDonald, 872 Yale, Ford. A. W. Clark, WOO Northrup. Studebakrr. .or B. Raymond. Plttock block, Studehaker. W. D. ALBRIGHT VISITOR ORTHEST GOODRICH MAN At KB HAS OFFICE AT SEATTLE. Automobile Trade Has ot Yet Attained Its Zenith. Declares Man - From Visit In East. Back After being absent from his territory for three weeks, during which time he attended a general conference of branch managers at the big plant of the B. F. Ooodrlch Rubber Company In Akron. O W. D. Albright, Northwest manager of the Goodrich activities, arrived in Port land last Sunday night to spend Christ mas in Portland. He left for his head quarters In Seattle on Thursday night. "The automobile business has not yet reached its genith." said Mr. Albright at the company officaa on lower Broad way. "Wo believe that more cars and more tires than ever will be sold next year and that there are big things ahead for the industry in all parts of the country. "In the East and Middle West every one seems to be rolling in money and it is almost scandalous the way they are spending It. "The Goodrich factory Is working II hours a day in three shifts. At the present time three new buildings are going up on the grounds and it Is hard to get enough help to handle our busi ness. "The city of Akron has doublcrl In population during the, past five years and has almost outgrown itself. Th rubber trade Is the principal Industry" Number platea, badges Clerical services Postage expresssge, etc... Printing blanks, forms lists, etc . . Stationery, supplies Refunds turned to road purpos counties Pet. $ 10.410.98 7.1 8.801. d 6.8 8.466.11 2.4 2,690.03 1.8 917.05 . 128.50 .1 .9 26,244.35 17.9 119.8T45 82.1 1OO.0 Total receipts $146,232.00 Last Tuesday, according to Mr. Olcott was the biggest day In the history of the automobile department. On account of the accumulation of mall Incident to Sunday and Christmas, the clerical force was faced by more than 1000 let I ters on arriving at their desks Tues following the New York and Chicago I day morning. automobile salona. Without exception. It is a rule of the The Product of Experience Valve-in-Head Motor Cantilever Springs CHEVROLET 8000 Miles to Set of Tires r 7 25 Miles to Gallon of Gas The Lowest Priced Electrically Equipped Automobile in the World Touring Car in and Inspect Our Enclosed Car for $650.00 $570.00 Roadster All Prices F. 0. B. Portland $570.00 Large two-unit starting and lighting system, Willard storage battery, Stewart speedometer, electric horn. NOTHING EXTRA TO BUY Terms $228.00 Down. Balance $33.00 Per Month. Benj. E. Boone & Co. 514 ALDER ST. MAIN 3966 LAST CHANCE Save $40 Advance on the BSHSBh. We Will Hold the Old Price Open THREE DAYS LONGER The Factory Advance Was Effective January 1st 14 WERE SOLD LAST WEEK For Spring Delivery Buy Now Boss & Peake Automobile Co. Successors to C. L. Boss & Co. 615-617 Washington Street Portland