10 '
TIIE SUNDAT OHEGONTAX, POItTXAXD, DECEMBER .?, 1916.
1 IS LISTED
won
have a fair chance to protect the car
cass. "Ordinary tread cuts are noticed and
vulcanized by many motorists. But the
little cuts, caused by nails, broken
glass, etc. these are the ones which
cause so much trouble. These little
cuts suck in dirt and moisture, which
work Into the cotton fabric. The union
between the rubber of the tread and
the fabric of the carcass is soon de
stroyed. Sometimes a tread that .lias
been' cut badly on stony roads . will
separate all the way around the tire
as the result of a single rainy day's
driving. .
"A little time and care expended in
rilling these little cuts with tire putty
Is amply rewarded by additional mile
age. It ia. just like the care bestowed
on the grease cups. It, pays."
EMPLOYES' FUND SET ASIDE
Firestone Tire & Rubber Company
Provides Insurance.
Adding still another link to the great
welfare chain that binds its employes
closer together, stockholders of the
Firestone Tire & Rubber Company at
their annual -meeting, November 2,
voted to give Jl.090,000 for an employes'
welfare and" insurance fund. The call
for the meetutg. dated August 31, pro
posed the increase of the capital stock
to 50,000.00g and a stock dividend of
700 or 800 per cent be declared. Instead
of these proposals the stockholders
voted: -
First To set aside' $1.000,000, for an
employes' welfare fund.
Second To fix the authorized capi
talization at $15. 000,000.
Third To reduce nominal- valtijp'of
shares from J100 to $10.
Fourth To sell $500,000 worth of
aiiiiiiiiiiiiiiiiiiimiiiiiiiiiniiHiiiiiiiiiimimnimn iiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiimiiiiiiiiiiiiniiiiiimiiiHiiii iiiiiiiiiiiiimiiniiiiiiii:iiiiiiiiiiiininn;!
AS RECORD DRIVER
Established in 1852,-64 Years
Of Business Success
The World's Largest Manufac
turers Of Fine Cars
Mrs. C. L. Hansen, in Ford,
Last Motorist to Reach Gov
ernment Camp This Fall.
TO
Fo)fl
SNOW IS 18 INCHES DEEP
U
Dealers Motor Car Association Gives
Demonstration of How to Sell
Cars and Also Shows Kolly
of Some Methods.
It now looks very much as if the dis
tinction of being: the last person to
motor as near Mount Hood as Govern
ment Camp in the year 1916 is to fall
to a woman. Mrs. C. I Hansen, wife
of the forest ranger at Zip Zag Sta
tion, who drove her Ford from Zig- Zag
to Government Camp Hotel last Sun
day through a foot of snow.
News to this effect was received
Wednesday night ' from L. K. Pride
more, one of the proprietors of the
hotel, who said that the stand of snow
ft that time was about 18 inches. Mrs.
Hansen left Zip Zag. which is about 11
miles below Government Camp, at 11
o'clock and arrived at the hotel at 3
o'clock after burkine snow , pretty
much all of the way. The snow was 12
inches deep at the time Mrs. Hansen
made the t rip.
In view of the several-inch fall after
Mrs. Hansen's arrival Mr. Pridemore
expressed the belief that no other mo
torist will perform the. feat again until
after the Winter season is over. Last
November, just ' the week before
Thankpsi ving. Frank C. Riggs with a
Jeffery car, plowed through snow
ranging' to a depth of two or three
feet and arrived at Government Camp
after a four-day fight with the ele
ments. 1'nless . somebody is brave
enough to duplicate his performance,
Mr. Pridemore says the record for "last
car up in 1916'' will fall to Mrs. Hansen.
How to sell and how not to sell au
tomobiles was explained to the vari
ous automobile dealers and salesmen
in attendance at the first monthly
salesmanship meeting conducted by
the Dealers' Motor Car Association of
Oregon at the Press Club last Monday
evening.
SETT TH1 BSnAY IS TO BE
"SAFHTI-PIRST" BAY IX
PORTLAND.
At the instance of C. M.
Menzies, sales manager of the
Northwest Auto Company,
arrangements have been made to
have next Thursday set aside for
official observance as "Safety
First" day in Portland.
Every motorist in Portland
and pedestrians as well will be
called upon at that time to take
particular notice of the right-of-way
rule and the rule that pro
vides that all corners shall be
turned squarely. Stickers are to
be printed, placing emphasis on
these two rules, and all Port
landers will be expected to keep
their minds on the necessity of
keeping to the right in passing
those coming from an opposite
direction and of making square
and complete turns at intersec
tions. In order to assist in carrying
out the general programme, H.
P. Coffin. Public Safety Commis
sioner, has announced that on
Thursday he will distribute
booklets setting forth the pro
visions of the new traffic ordinance.
Arnold Cohen, acting as salesman
for the Oldsmobile Company, offered
to allow C. M. Menzles J250 for an old
"pile of junk" and later Mr. Menzies,
according to the burlesque, convinced
officials of the Francis Motor Car Com
pany that he had been offered an al
lowance of $525 for the same car. and
he forthwith persuaded Mr. Francis to
give him 36 months time In paying for
the car. and "worked" him for extra
equipment. With this sale as a sample
the salesmen were shown the folly of
such transactions.
M. O. Wilkins, president of the as
sociation, discussed "Automobile
Paper."
The Northwest Auto Company has
organized a hockey team composed of
Ollie, Roy and Stanley Hemphill,
Frank Pierce, of the Covey Motor Car
Company, and 'Tom Bradshaw. fore
man of the Overland shop. C. M.
Menzies Is president and F. W. Vogler
honorary president of the team. Games
are to be arranged with the Multnomah
Club. Policemen's and the O.-W. R. &
N. Co.'s teams.
The pictures of the famous "Death
Valley Dodge" trip through the wilds
of the desert shown at a local movie
house the latter part of last week at
tracted wide attention and gave the
Dodge car a tremendous amount of
valuable advertising. While the car
was being sent through capers that
seemed on the face to be impossible
there was always a hum of muffled
interest among the audience.
Accompanied by E. H. Cummings.
territory man. Leiand J. Sparks, man
ager of the Portland branch of the
Firestone Tire & Rubber Company, r
turned recently from a business trip
through the Western cities and towns
and Oregon where they found condi
tions good. Mr. Sparks left last night
for another trip out in the territory.
About December 15 the firm of J.
Lf ve, wholesale dealers in scrap rubber
and metal, will move from his present
location at 1S6 Columbia street, to his
new building at 189 Front street, tvear
Yamhill, which he purchased recently
from the Joseph A. Strowbridge estate.
The enlarged quarters are needed to
take care of an expansion in business.
A. L. Sollender. until recently con
nected with McArthur Bros.. of
Phoenix. Aria., where he saw some of
the trouble along the border, has
opened up a store at 369 Hawthorne
avenue, where he Is selling "Twentieth
Century Motor Fuel." which he claims
gives more power and more mileage
than gasoline. He also operates t a
service station for Dodge and Saxon
cars.
CARE OF TIRES RECOMMEXDEI
Ooodyear People Urge Filling of All
Tattle Holes In Case.
"The proper care of the tread is one
of the important elements in tire con
servation which we are trying to im
press on motorists." says J. A. Leather
man, branch manager the Goodyear
Tire & Rubber Company. "The tread
of a tire is one of its most Important
parts. Its purpose is to protect the
carcass from the wear and tear of road
travel and from deteriorating influ
ences, such as moisture and dirt. If it
becomes cut or torn the" tread docs not
common stock to employes and officers.
Fifth To enlarge board of directors
fromlve to seven.
NEW POST IS ACCEPTED
BALI.OV A WRIGHT.
Automobile Salesman Is Appointed to
Take Charge of Smith Form, A,
Track: Department.
After being associated in the automo
bile trade in Portland for four years.
three years as manager of the interests
of the Locomobile Company of Amer
ica, and for nearly one year as sales
man at the Portland headquarters of
the Pacific KisselKar branch, F. H.
Downes cast his lot with the whole
sale accessory firm of Ballou & Wright
last week, having been appointed to
take charge of the Smith form A truck.
Jack Turner, for some years con
nected with Fred Dundee, also joined
the force of Ballou & Wright last week
as a member of the salesforce.
Mr. Downes first went with the Lo
comobile Company' in 1897 and has been
through every stage of the automobile
business from the repair shop end to
the factory. For a time he was also
engaged in the industry In Kurope.
In becoming manager of the new de
partment . created by Ballou & Wright
to handle their added line, Mr. Downes
foresees a large field for the distribu
tion of the Smith form A truck. On
the commencement of his activities
last week two carloads of the new at
tachment were sold In the Oregon ter
ritory outside of Portland.
"The growth of the Smith Form A
Truck Company, manufacturers of the
attachment which combines with a
Ford power plant to make a one-ton
truck, reads like one of the romances
of the automobile industry in the tre
mendous achievements which have
taken place in the short space of 15
months," said Mr. Downes yesterday.
"From a manufacturing idea only 15
months ago, the Smith form A truck
has risen to a position .of being one
of the biggest single producers of motor-driven
hauling vehicles in the
country and the sales .demands have
already called for minimum produc
tion of :i0.00ii attachments within the
next 12 months.
"The Smith' form A truck attach
ment uses the power plant of the Ford
and several other small cars, includ
ing the Buick, Dodge, Chevrolet and
Mairwell. to make a- one-ton truck.
"It consists of a regulation channel
steel frame with individual rear axle,
chain and sprocket final drive sys
tem and fits Wer the frame -of the car
with whch it Is to be used through
out the entire length, giving a one-
ton truck with 12a-inch wheel base
and with a loading platform of nine
to 12 feet." .
TIRE DEVICE IS OFFERED
IXVEXTOR OF NON-SKID COVI5R
CONFERS WITH AGENTS.
George Gun t her Sayi Patent Saves
Road Surface and Prevents Car
From Slipping on Wet Street.
George Gunther. of Seattle, inventor
of a non-skid automobile tire belt, was
in foriiana last week to confer with
H. C. Huntington, manager of the Port
land Rubber Mills Company, and the
officials of the Lambert Multi-plus
Tire Company, relative to the manu
facture of his device, which has already
been Introduced into general use in
Southern California. He has also been
arranging to place an agency liere.
Mr. Gunther indicated last week that
one of the Portland concerns will re
ceive contracts to supply the stretch
less belts of hard-woven duck which
are placed over automobile ' tires under
the process conceived by Mr. Gunther.
"Lay your own road down and pick
it up after you," is the idea back of
Mr. Gunther's invention. wjich. he
says. Increases tire mileage, absolutely
prevents skidding and is not destruc
tive of highway surfaces.
The G. G. No-Skid'm is a broad belt
that encircles the rear tires seven
eighths of the way around and runs
ovtr a spindle or pulley attached to
the running board or frame of the car.
T:ie belt thu provides a continuous
non-skid pavement for the tire.
To test out his device Mr. Gunther
drove his automobile up and down the
full length of the Pacific Coast a year
ago and reports that it acted satisfac
torily. He does not pretend that it
works well In mud. but says It defies
wet pavements. and and other so
called obstacles to- the movements of
automobiles. Mr. Gunther will endeav
or to convince C.ie Commissioners of
Multnomah County that his device
should be adopted here to preserve the
pavement of the Columbia River High
way. COLE EIGHT 'TO ADVANCE $100
New Price on Tourjj Car Will Be
Put in Effect January 1.
Beginning January 1 191". the price
of the Cole Eight touring ear and the
Cole Eight roadster will be advanced
$100. giving models a selling price of
$1695.
This is the first official announce
ment of the exact figure which the in
crease amounts to. although the Cole
Motor Car Company stated a rouple
of weeks ago that an increase In the
list price of Its products after January
1 is imperative, due to the advanced
cost of materials and labor. While not
officially given out. it is understood on
the best of authority, that an increase
up to $200 may be expected on the
other Colo model after the first of next
year.
With Seven New and Exclusive Features
THE DAY OF IMtt PilGES FOB FINE GABS MS PASSED
STUDEBAKER NEW SERIES 18 CARS, with seven new, special and exclusive improvements are
FINE CARS, warranted by us to completely satisfy the most particular and fastidious persons. We be
lieve these cars represent the greatest automobile values ever offered to the buying public, and that persons
accustomed to paying $2000 or $3000 for cars will, upon examination concede that these Studebakers
equal ANY such cars in quality of material, design, workmanship and finish, and also concede the truth
of our statement that TH DAY OF HIGH PRICES FOR FINE CARS HAS PASSED.
Studebaker has centered its great resources and experience on ONE
BASIC DESIGN, with all ,parts interchangeable for both the FOUR
and SIX, except the motor. One equipment of machinery, tools,
character of manufacturing operations and quality of material suffices
for both models. .
No revolutionary changes have been made in the. basic Studebaker
design for four years.' The same group of EMINENT ENGINEERS
AND DESIGNERS are responsible for the evolution of the new Series
18 models, yet the many improvements and refinements adopted as the
result of our experience have made these new models decidedly the
best cars we have ever produced. They are sold with our guarantee of
prompt and efficient service and the replacement without charge for
defective parts, if any are developed, within one year from date of sale.
.We guarantee our cars to give absolute satisfaction, provided they
receive the care a highly developed piece of machinery should receive.
The Series 18 cars are leaders in the industry, history makers, which
put Studebaker in the lead with new and greater values at popular
prices. Studebaker has led the way in nearly every forward step in
automobile construction in which the owner profited. STUDE
BAKER WAS THE FIRST
to produce a six-cylinder car selling for less than $2000;
to produce a 50 horse power car selling for less than $2000 ;
to produce a seven-passenger car selling for less than $1000 ;
to establish a uniform, international service system for owners ;
to produce the now popular crown fenders ;
and, finally, Studebaker was the first manufacturer of FINE CARS
to offer its product at medium prices, thus leading the way to greater
values and compelling other manufacturers to increase values and
reduce prices. ,
Studebaker has $13,000,000 invested in the most efficient and mod
ern plants in which it manufactures all of its engines, axles, trans
missions, differentials, bodies and tops. Middlemen's profits (parts
makers) included in the price of assembled cars and small manufac
turers' cars are almost entirely eliminated in Studebaker selling prices.
It is necessary to pay from 50 to 100 more than Studebaker prices
for cars of corresponding value.
Seven New Improvements and Additions
GUN-METAL FINISH. Original, rich and exclusive finish of deep
lustre and permanency, applied in TWENTY-FIVE OPERATIONS.
No finer finish is possible than that of the Series 18 Cars. A perma
nent body finish depends largely on the slow and careful building up
of the different coats of color and varnish the Studebaker way.
Fenders and aprons are rich, black enamel.
NEW AUXILIARY CHAIRS. Arm chairs, original and exclusive
with Studebaker, patent applied for. These large, roomy and comfort
able chairs fold up and slide under rear seat when not in use. They
dispense with the unsightly recesses in the tonneau floor and with slit
carpets, commonly used in other cars. When these chairs are under
neath the back seat the Studebaker is a roomy, beautiful FIVE-PASSENGER
CAR instead of the regular seven-passenger car.
REVERSIBLE FRONT SEAT. Original and exclusive with Stude
baker, the front passenger seat is reversible so that passenger can sit
facing tonneau or facing forward. Both front seats are covered with
leather, have large and handsome robe strap, and are adjustable to all
leg lengths. No more comfortable seats are found in any car, re
gardless of price." '.
NEW STORM CURTAINS. Of the recent Blackmore. design and
patent, opening with the doors and thereby preventing crouching and
crushed hats. Studebaker, we believe, is the first maker to offer this
improvement as standard equipment.
IMPROVED BODY AND UPHOLSTERY. The body is elegantly
finished and equipped inside and out. The handsome foot rail, wide
scuff plates, wide doors, handsome door trim, carpeting, etc., all
demonstrate quality and refinement. The upholstery is semi-glazed,
straight-grained, genuine leather, made to special Studebaker forms,
with the best curled hair and long coiled springs. Tonneau carpet all
wool, bound with leather instead of cheap, raveling thread-stitch. The
top is made of the finest grade silk mohair, bound with leather edging,
a feature found on few cars at any price. The body materials, up
holstery and "workmanship of Studebaker cars are unsurpassed, and
the interior finish and detail of the bodies are LUXURIOUS and
COMFORTABLE. -
YALE SWITCH LOCK. Of pin tumbler type, Studebaker design,
insuring convenient and safe protection against theft or unauthorized
use of the car.
NEW WINTER TOP made exclusively for Studebaker cars. Noise
less. Quickly and easily put on or taken off, and fitting perfectly.
Mechanical Improvements
Improvements have been made in the Series 18 Motor, insuring
greater, smoothness, flexibility, quietness and economy. All notice
able vibration has been eliminated by superior piston design and the
stiffening of the motor frame.
The Studebaker-Schebler carburetion system has been developed so
that both the FOUR and SIX are the most ECONOMICAL motors
on the market in ratio to power.
Studebaker lubrication has been further improved. The system is
positive and eliminates all lubrication troubles. Waste through the
exhaust is overcome and practically no surplus oil reaches the com
bustion chamber to burn and form carbon.
The chassis frame is the same strong light construction which has
characterized all Studebaker cars. The perfection of our chassis de
sign is convincingly proven by satisfaction given in over 285,000 Stu
debakers produced and sold.
The full-floating rear axle construction remains the same in principle
as heretofore, but has been further improved and strengthened. This
type of axle is used by practically all leading manufacturers, thereby
proving its mechanical superiority.
The best qualitv of steel and alloy is used throughout. Every gear is
of CHROME NICKEL STEEL, specially cut by Studebaker.
In the differential, which has four bevel gears, Timken bearings are
used throughout. Only eleven of the three "hundred different cars on
the market use as many Timken bearings as Studebaker, and the
average price of these cars is $2,000.
The Wagner Lighting and Starting System is individual to Stude
baker cars and has been further improved by increasing the cranking
power 12 o.
The Willard Storage Battery is absolute assurance against ignition,
lighting and starting failure. Studebaker uses a 100 "AMPERE hour,
battery.
The Four-Cylinder Car Still Remains a 7-Passenger 40 Horse Power Car
The Six-Cylinder Car Still Remains a v 7-Passenger 50 Horse Power Car
The Most Powerful Cars in the World at Their Prices
FOUR-CYLINDER MODELS
FOUR Chassis .... $ 850
FOUR Roadster .... 930
FOUR Touting Car ... - 940
FOUR Every-Weather Car - -1140
FOUR. Landau Roadster - . 1150
1 All Prices F. O. B. Detroit.
STUDEBAKER
urn Band, Ind. Detroit. Mlh. Walkervtll. Out.
The Studebaker Corporation of America
SIX-CYLINDER MODELS
bolejtitle Only
Chapman mill Aliler Street
Oregon Motor Car Co.
Phone Broadway ,
SIX Chassis $1090
SIX Roadster - - - 1170
SIX Touring Car - - - 1180
SIX Landau Roadster - - 1350
SIX Every-Weather Car - - 1380
SIX Touring Sedan ... 170O
SIX Coupe ----- 1750
SIX Limousine - - 2600
Ail Prices F. O. B. Detroit.
Retailers.
Park and Davis Sts.
jniiiiiiiimiiiiiiiiiiHiiiimiiiHiiiiMiiiiiiiiiiiiiiiiiiiiiiiim
CODE FOR AUTOS URGED
.MGXALSi BY COMBINATIONS
, VSIXG HORN PLANNED.
IN
florae Telegraph System Is Taken
. aa Basis for Method to Be
Used by Drivers.
' A code of signals. . based on the
Morse telegraph code, and intended
principally for the use of drivers of
automobiles', although adaptable to
many other practiaal purposes, has
Just been published by O. M. Moore,
of Hoquiam, Wash., who suggests that
all' auto drivers should adopt a stand
ard . set of signals, well known to
each other and which wift soon be
come familiar to pedestrians as well.
The signals' may be conveyed in
various ways, as with a whistle, horn
or other wind . instrument or flash
lights. Mr. Moore contends that the
signals are needed and can be made
the medium of great good by provid
ing a method of quick vind definite
communication while operating a ma
chine in town or on the road.
For . instance. in approaching a
street corner or intersection, one long
blast, according to Mr. Moore's code,
indicates "going straight ahead": one
short, followed by a long blast. Indi
cates turn to the right" two short
blasts and a long one indicate turn to
the left, and so on with other com
binations meaning "to pass." "stop."
vslow down." "about to atop." "help"
and "hurry."
Rubber Company Declares Dividend.
A meeting of the board of directors
of the Federal Rubber Company was
held in the general offices of the com
pany at Cudahy. "Wis., November 10,
at which meeting the regular dividend
of 1.75 per share on the second pre
ferred stock was declared, payable
November 25. 1916, ;
AUTO PLANT TO RISE
BRISCOK PLANS ASSEMBLY IXIT AT
OAKLAND OR I. OS ANGELES,
A. S. Robinson. Manasrer of Branch
Here for KisselKar Reports on ,
Trip Through California.
An assembly plant will be located in
the near future by the Briscoe factory
either' at Oakland or Los Angeles. Cal..
according to A. S. Hobinson, manager
of the Portland offices of the Pacific
KisselKar branch. Kissel and Briacoe
dealers, who returned a few days ago
from a trip through California.- The
two cities are now fighting valiantly
for -the proposed new assembly plant.
Mr. Kobtnson reports..
Mr. Robinson's prime object in going
south was to serve as judge at the
.Vunderbiit and - Grand Prix races at
Santa Monica, lie says the events
were marked by "perfect weather,
great races and a bad accident." the
course being unusually fast. Both Mr.
and Mrs. Robinson had the time of
their lives renewing acquaintance with
their old friends in Los Angeles. Mr.
Robinson's old stamping ground. They
also spent one day in San Francisco on
their way down and two days there on
their return.
"The automobile show held in Los
Angeles recently was by long odds the
most successful exhibition of its kind 1
have ever 'been privileged to witness."
said Mr. Robinson. "The time was
once when any sale closed at a show
was regarded as remarkable, but down
there the sales were made by the doz
ens. Our own company sold 60 cars
at the show booths and 18 of these
went at retail."
Tpkeep Cost Is Small.
Sixty thousand miles of travel re
pair expenses less than $7. Just about
one. one-hundredth of a cent a mile.
C. W. Satterlee, of Independence, la.,
hasn't been, bothered with, repairs, nor
has his purse been flattened to any de
gree during the three years which he
has operated his Marmon "32." Mr.
Satterlee's car is not only economical
of upkeep, but, according to his letter,
it "makes all the other fellows sit up
and take notice when it comes' to
getting over the road."
Camp -Car Attracts Afleiftion.' ':
An Ingenious Chandler distributor in
Southern California has Inaugurated a
novel way of attracting attention to
the car he handles, by converting it
into a camping car. built on prairie
schooner lines. This car with its un
usual camping outfit is a familiar
sight along California roads. In every
respect the equipment of the car is
complete, including the Goodyear tires.
The front seats fold out over the run
ning board, making room for a mat
tress which rolls down from the rear
of the tonneau. providing a comfortahli
bed. A small gasoline stove is lur
ried on the running hoard. The tiip
rack serves in the dual capacity of
larder and table, the lid forming; a
table when dropped.