THE SUNDAY OREGONIAN, PORTLAND, DECEMBER 3, 1916.
SERIES IB -MODELS
STUDEBAKERS OUT
TWO ORIGINAL AND EXCLUSIVE FEATURES OF NEW STUDEBAKER
JUUDfcLS JUST ARRIVED IN PORTLAND.
Added Refinements and Im
provements Result in
Smoother Operation.
COMFORT ALSO INCREASED
5
V. J
Sales Manager of Portland Retail
Firm Declares Xew Cars Are
Destined to Stand as Pre
eminent Leaders.
With added refinements and improve
dents resulting- m smoother running:,
more comfort and greater convenience,
the series 18 models of the Studebake
car are announced for the first time all
over the United States today, and ac
cording: to Assistant Northwest Man
ager A. E. McKenzie and P. M. Leeston-
Emith, sales manager of the Northwest
Auto Company, the new cars, samples
of which are already on the sales floor
of the Oregon Motor Car Company, are
destined to stand out pre-eminently as
the leaders of all studebaker models
yet produced.
A. H. Brown, Northwest manager of
the Studebaker Company, and W. C,
Garbe. head of the Oregon Motor Car
Company, together with the territory
men from the Northwest, have been at
the Studebaker administrative offices
in South Bend, Ind.. and Detroit, learn
ing the good points of the new car first
hand.
It is understood that the Studebaker
men are about to uncork some right
lively news in every nook and corner
of the country on top of the announce
ments made today, so motor enthus
lasts had better hold their breaths for
a bit until they see what Mr. McKen
zie, Mr. Smith, Mr. Brown and Mr.
Garbe have up their sleeves.
Basic Design l'nchnted.
"This new Studebaker is unchanged
in basic design, yet the many improve
ments and refinements noticeable
throughout make the new models in
finitely better in every way. said F
SI. Leeston-Smith in discussing the
specifications of the new models yes
terday.
"At first glance It Is evident that ex
terior changes have been made in the
new Studebaker. The new models are
finished in a gun-metal gray. A fine
white stripe running around the top
of body adds Just the right decorative
touch to the dignified beauty of this
soft tone of gray. The radiator, fen
ders and apron are enameled in lustrous
black. Twenty-five paint and varnish
operations are required to finish a
Studebaker car. but the strikingly
original and exclusive effect secured
Roes far in substantiating the claim
lor a quality car.
"Studebaker has adhered to its CUS'
tomary lines in this year's cars, simply
improving them in Borne slight details
that add to effect. Beauty is th
dominant note of the whole design and
there Is nothing about the general ap-
pearance of either the four or the six
which is not in accordance with con
servative ideas on body design.
Front Seat Arranged TTnusually.
"One of the notable features of the
ears is the new unique arrangement
or the front seats. As in the series
17 models, they are separate and built
to conform with the contour of a per
son s DacK, but In the new cars the
eat next to the driver's is reversible.
It Is a new and exclusive Studebaker
idea and it permits the passenger in
front seat to become more intimately
a memDer or the motoring party.
"Operating easily and simply upon a
oracKet arrangement, the passenger
may face forward or face tonneau, as
It suits his or her convenience. Both
front seats are adjustable to meet the
requirements of persons of different
leg lengths. A flexible leather robe
strap, which, fastens to the backs of
the front seats, will be found botjj
serviceable and convenient.
"The tonneau is roomier than ever,
because the auxiliary seats are now ol
an entirely new design, developed by
Studebaker within the last year. In
stead of folding back against the sides
of the car, up against the back of the
front seat or down into a recess in the
bottom of the floor, these new Stude
baker auxiliary seats fold up and com
pletely disappear under the rear seat
"when not in use.
Chairs ' More Comfortable.
"These new Beats are now armchairs,
adding greatly to the comfort of the
extra passengers. The new type of
B'.ackmore door curtain opener is an
other innovation which will be appre
ciated in inclement weather. , It repre
sents an entirely new idea from a con
venience standpoint and by its use the
storm curtains open with the doors
from top to bottom. This patented
feature does away with the necessity
of crouching or sliding when alighting
from the car and prevents crushed
hats and broken feathers.
"Both the careless and the unfortu
nate motorist will find reason to en
thuse over the new protection feature
afforded In the new models. To protect
the owner against theft and unauthor
ized use of his car Studebaker this
year adds a Tale pin-tumbler lock to
the equipment on dash. Without its
own proper key. to unlock ignition
switch, the Studebaker cannot be op
erated. Every-Weather Top Is Handy.
"The new Studebaker every-weather
top wm remove one of the bugbears of
Winter motoring in touring cars. This
convertible top. made exclusively for
Studebaker. really gives you the use
of two cars for the price of one. It is
designed and fitted to the body bo well
that It becomes a part of it there's no
suggestion whatever of a makeshift or
compromise. It adds not only to the
. pleasure of motoring, but to the utility
and convenience of the automobile.
"The same powerfuj Studebaker mo
tor that brought fame to the series 17
models has been retained in the new
cars. It has been refined in detail,
but no radical changes have been
mde. The principal feature and one
-of deep concern to motorists, is the
elimination of all noticeable vibration.
"This his been accomplished by
using a piston of superior design and
the lightening of certain reciprocating
parts. The chassis frame la the same
light construction which has charac
terised all Studebaker cars. Slight
changes have been made in some of
the chassis parts."
New Car Owners in County.
ACCORDING to the reports of M. O.
Wilkins, publisher of the Automo
bile Record, the following temporary
police permits were issued in Portland
last week to the purchasers of new
cars, pending the arrival of the official
state license tags from the office of
Secretary of State Olcott:
Herman Netsch, R95 Rodney avenue. Ford.
KIpH Acklet, 210 Rothschild building-.
Tell.
Archln X. Fair. 188 Tenth. Ford.
C. M. LeValley, 429 Eut Thirty-ninth,
Ford.
C. D. Mctabe, 8T Killinirworth. Ford.
H. E. Burchell, 763 Tibben, Ford.
H. L, -Corbett, 711 Corbett, Hudson,
I -v ''S'Wr'''''-'', iinym, 3 K"-ex--9:"
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May A BI1. B89 Sixth. Wlnton. .
F. W. McCIellan, 1233 Eut Twenty-
eventh Korth, Ford.
George F. Sullivan. 192 First, Ford.
Glen Townaend. 55 Union avenue ICorth.
Ford.
J. C. Deaver. Corbett, Or., Ford.
F. C. Jackson, IS East Elxty-aixth. Kissel.
O. E. Wellington, 620 Northwestern Bank
building. Maxwell.
J. S. McKlnney. 215 North Jersey, Ford.
S. Conn. 6S5 Hoyt. Ford.
Dr. H. Peterson, 150 Bast Emerson, Ford.
A. L. Harvey. Fairview. route JL box 80.
Ford.
E. "W. Matthews. 1021 Teon bulldlnr.
Buick.
C R. Lane. 391 Broadway, Ford.
A. J. Hughes, Venable Hotel. Ford.
M. C. Purdtn, 668 East Taylor. Ford.
T. D. Thomas, route 1. box 119. Fairvlew.
Ford.
K. Iada, Troutdale. route 1. Ford.
E. C. Shevlin. Spalding building. Pierce.
E. G. Gudhart. 986 Garfield avenue. Ford.
George t. Full. Xorthwutern Bank build
ing. Cole.
C. C. Patrick. 80s Chamber of Commerce
building, Studebaker.
Dean Vincent, 201 Broadway. Ford.
J. P. Anderson, Villa 6t. Clara, Chal
mers.
Ray King, 61T Salmon, Ford.
James JO. Campbell. McMinnvIlle. Or.
Hupmobtle.
W. Wright, care Northern Pacific Tor.
mlnal Company. Hupmobile.
Jonn Bliss, Troutdale. Or.. Oldsmoblle.
Robert KImmel. 1209 East Taylor, Bulck.
Mrs. W. R. Whitehead, 983 Stevens street.
vvenana.
R. R. Quick, 605 Journal bullalnr. Ford.
, Elmer JB&ahor. Hazelwood Creamery, Ford.
J. B. Ettlnger, 456 East Twenty-third
ortn, Wlnton.
Sam Strebln. Troutdale. Or.. Ford.
A. L,. Balzer, 395 North Eighteenth. Etude-
Diier,
P. A Worden. LInnton route 1. Ford.
M. B. Bergsvlk. Front and Overton. Ford.
i l.. i-iesse, -Zi North Third, Ford.
J. Nelson, 306 College, Overland.
J. C. Droulllat, 361 Eaet Morrison. Ford.
E. W. Capen. Ladd -A Tllton bank. Brlacot.
E. C. Garcia, 69 Broadway. Ford.
King Buys Willys-Knight Cars.
A high compliment to American man
ufacturing supremacy was paid recent
ly by Alfonso. King of Spain, when he
ordered four .Willys-Knight cars two
touring cars' and .. two limousines
through the European headquarters of
the Willys-Overland Company, of To
ledo, Ohio. This oraer is all the more
notable because of the fact that King
Alfonso ordered one Willys-Knight
touring car last Spring through . his
Ambassador at Washington. This car.
especially equipped with wire wheels,
was forwarded to him. last April.
SPEEDY RACE CAR CUTS TWO TREES IN TWO AND KILLS
f UUK fttltsorss BEFORE COMING TO HALT.
If: 'ft ,UU '.'. .K'-.J.W
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Photo by Underwood.
I,ouU Jackson' Marmon Car as It Loeked After Belnjr Wrecked on
Santa Monica (Cal.) Rnce Course Recently.
The above photograph shows the wreck of Louis Jackson's Mar
mon car on the Grand Prix race course at Santa Monti Monica, Cal
on November 18. Jackson, the driver, a movie man, S. L. Jenkins, and
two spectators were killed. The car cut two trees in half before it
finally came to a stop at the base of the third tree. The trunk of
the first tree was thrown 100 feet across the track, and Jackson'a
body was cut cleanly in two.
l
The Buick SeveiiPassenger Sedan
$1950, F. O. B. Portland
Also built as a three-passenger Coupe, $1575.00 ,
In these closed cars -will be found all the conveniences of an electric Combined with t he powerful yet economical Buick Valve-in-Head Motor.
Both models on display. Phone and we will send a car for yon.
Fourteenth and Davis Streets
HOWARD AUTOMOBILE CO.
Main 1130 A2550
HORSE SENSE URGED
Auto Game Essentials Set
Forth at Banquet?-"
MAXIMS AND PUNS HEARD
Dinner " in Compliment to Paige
Dealers of Oregon Is , Followed
by Sloving Pictures of Races
and Unusual Events.
The ilrst essential in the auto aafhe
is a little horse sense.
Auto men are never afraid to part
with a dollar it won't go far.
Don't worry, gasoline is only 20
cents a gallon.
Let your lights so shine before men
that they may dodge your motor.
Sell yourself and you can sell your
prospect.
'What has become of the standing
broad jump record since automobiles
came into use?
The saddest words of tongue or pen:
"I've fcoi to buy new tires again."
Unique Dinner Is Held.
The above sayings, maxims and puns
appeared beneath the delicacies on the
menu card at the "Ijet er Kide JJinner
given at the Hotel Portland last Mon
day evening by the Paige Motor Sales
Company.
The dinner, was given in compliment
to the Paige dealers, who came in
from various parts of the state to look
over the newest cars to arrive at the
Portland headquarters and to sign up
for additional deliveries.
A number of other guests were also
present, including A. O. Clark, who
read a witty biography of w. B.
Doan. head of the Paige Motor Sales
Company: Burt W; Richards, of the
Gerlinger-Richards Company, and W.
J. Carkeek, the wlsard piano player oi
Sherman, Clay & Co. Several musical
numbers were rendered by Mrs. Viol
Clark. Miss Bess Meeker and Miss
Stevens.
Kaclnic Pictures Are Viewed.
Before the banqueters adjourned to
attend the "Punkin Festival" at the
Armory, moving pictures were flashed
on the screen of the recent Vanderbllt
race, of the Paige factory buildings
and department activities and 50 slides
of the famous climb of Mount Hood
accomplished last July by a Paige car
sent out by Mr. Doan.
A colored picture of the ear climbing
up the side of the mountain was shown
on thai iront of each menu pamphlet.
During the course of the - programme,
which was arranged under the direction
of w. S. Barnes, Mr. Doan s chief
lieutenant in the Paige Motor Sales
Company, a number of "fake" tele
grams were read, each of them con
taining a sidelight on one or other of
the visiting dealers.
WnfTER TROUBLE AVOIDABLE
Solution for Prevention of Freezing
Recommended.
C. M. Menzles, general manager of
the Northwest Auto Company, says that
GASOLINE
21V2 to 30c
Distillate Iflc Per Gal.
Answer This HIGH COST OF GASO
v LIXE BY USING DISTILLATE! .
We Absolutely On a rant re- to
Barn DISTILLATE) Without
CARBON, SMOKE! OR ODOR
Showing Perfect Combustion.
THE BRONSON
0XY-GEN-ERAT0R
' Gives Perfect Combustion by In
creasing, the .Oxygen.
It is easy to put on or off. Nothing
to harm the engine. Nothing to re
new. Will last the life of the motor.
Tou will get more mlleaae. more
power and a smoother rnnnlns; en.
prlne with Distillate than Gasoline
if you use the Oxy-Gen-Era,tor.
TRY IT AND SEE. GET YOUR
MONEY BACK IF IT DOESN'T
PRICE, PUT ON, S12
(It takes about H hour to install.)'
The Bronson Shop
Bnrnstde at 14th. Phone Main 395
Make an Appointment by Phone.
most of "Winter trouble in driving is
due to the neglect of owners to pre
pare for it at this time of the year.
Of course, most people will use an
anti-freeze solution and the best and
safest is that made from denatured
alcohol and water. If the alcohol is
renewed from time to time a it evap
orates this strong solution will keep
the circulating system from freezing
even on the coldest days. The radiator
should be drained . and the solution
mixed and stirred and then poured in.
This is very Important in cars uelng
the thermo-syphon system of cooling.
The next step is to check over car
buretion and ignition. The carburetor
should be adjusted to give a rich mix
ture. This wilt enable the engine to
start quickly and- save the battery. In
Checking the Ignition syetem it may
be well to have the spark-- plugs set
for quicker starting. The matter of
checking up the ignition system is a
mstter of not more than half an hour,
and it is best to let an expert attend
to it. Then you have your battery
fully charged at the beginning of Win
ter. Use your lights economically.
Good tires in Winter are a big comfort
and it's easier to change poor ones on
nice days than it is in sloppy and cold
weather. Keep the hands warm and
study your instruction book.
VTXin COMPANIES MERGED
Capital Stock Raised to $2,000,000
and Directors Hold Over.
At a meeting of the stockholders
of the Velle Motor Vehicle Company,
manufacturers of the well-known Ve
lle "Blltwel" Six, and the Velie En
gineering' Company, builders Of the
Velle motor trucks, held at the offices
of the companies In Moline, 111:, recent
ly, the two companies were merged
Into one under the title "Velie Motors
Corporation."
In the light of more efficient and
economical operation the merger was
deemed expedient at this time. Here
after with the buying power consoli
dated, and the best of sales and manu
facturing talent of the two companies
devoted to the development of the one,
even more rapid strides may be ex
pected of the Velie organization.
The capital stock of the Velie Motors
Corporation has been increased to $2,
000.000, which has been accomplished
without the introduction of new capital.-
Velie stock Is not available on
the open market.
The personnel of the directorate re
mains unchanged. . as follows: W. L.
Velle, S. H. . Velle, F R. Todd, C. B.
Rose. F. E. Bradfleld. O. E. Mansur
and I E. Nutt.
CADIIiliAC OUTRACES AIRCRAFT
Curtisa Flier Near Buffalo Defeated
by Gasoline on Wheels.
Gasoline on wheels' proved victorious
over gasoline on wings In a recent race
between a Cadillac Eight and a Curtiss
aeroplane near Buffalo.
Road and air races are becoming
quite thethlnr at the Curtiss aero-
dome on Kiagara Kalis boulevard. They
usually are staged at early morning
hours, when the roadway is clear of
traffic.
In this one. Phil Rader drove the
flying machine, and Hal N'ester tha
Cadillac The car belongs to Nester.
who says that a short time ago he
made better than 91 miles an hour.
When all was ready Rader swung out
into the road from the hangars at 30
miles an hour. He was flying 60 feet
above the motor car. The speed in
creased until the aeroplane's tractor
screw was roaring. Yet neither gained,
until the Cadillac's speed reached S5
miles an hour. This left the flyer be
hind and put the motor car across the
finish line as the winner. The race was
over a four-mile stretch of the boulevard.
Hil C. L. BOSS & CO., iStJ
Jim 615-617 Washington St. K 1
. Portland, Or. gJ
gTOtnaiTGCAR$595 ROADSTER 58Q fgjjl
Hauling Costs Placed on Definite
Economy Basis
Smith Form-a-Truck has accomplished In
a few months what hundreds of manufac
turers haVe been trying to do for ten years. .
It has placed hauling on a definite econo
my basis established the lowest ton-mile
hauling cost ever obtained by any farm of
service.
It has been found equally adaptable to
every line of hauling and delivery work,
ranging from the service demanded by the
smallest users to that demanded by the
biggest contractors, manufacturers and
stores in the country.
The Smith Form - a - Truck Attachment
combines with any Ford to make a one
ton truck. Big, new manufacturing de
velopments now adapt it equally well to
the power plants of the Buickr Dodge,
Maxwell, Overland and Chevrolet cars.
Attachments adjustable to an even greater
list of power, plants will follow.
Smith Form-a-Truck is being bought
by thousands of users whose require
ments call for but one or a few units, and
by big business concerns whose orders
include entire fleets.
Smith Form-a-Trucks are in the service
of Cudahy, Armour, Standard Oil, Indian
Refining Co., Montgomery Ward, Schlitz
Brewing, Morris & Co., Fleishmann Yeast,
U. S. Mail contractors, and many other
nationally known concerns demanding
maximum service and proved economy.
For local contractors, department stores,
grocers, provision stores, dairymen, and
the farmer, single Smith Form-a-Truck
units are performing their work in from
one-third to one-quarter of the time re
quired by horses and at a cost of about
one-third as much.
The first Smith Form-a-Truck ever sold
has already covered 18,000 miles at a total
cost of $8.00 repairs, and is still hauling
an average load of 2200 pounds in daily
service, totaling from forty to fifty miles.
The demand for Smith Form-a-Truck has
exceeded that for any other form of motor
delivery .vehicles. Sales have always
exceeded production capacity, despite tre
mendous factory facilities and every con
venience of modern manufacturing methods.
The Smith Form-a-Truck Company now
ranks as one of the biggest and best motor
truck manufacturers in the1 world.
Arrangements have been completed for
doubling our present big factory.
30,000 Smith Form-a-Trucks will be the
prdduction limit for next year, and even
this tremendous production will be -even
too small. ' , v
Ssmtfe Irbrm-a-Hruck Cb
1470 Michigan Boulevard, Chicago, U.S. A.
F". H. Downea, Starr.,
BALLOU 8c WRIGHT
Broadway at Oak, Portland, Or. Phone Broadway 307.
Smith Korm-a-'I'ruclc D-pt.
DISTHIBT.TOR9
COR OREGON
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