THE SUNDAY OREGOXIAX. PORTLAND, NOVEMBER 5, 1916.
PRIGESOFAUTOSTO
PRODUCTS OF THE FARM ARE DISPLAYED ON MOTOR TRUCKS AT PRIVATE SHOW IN PORTLAND.
jump mm i
'l
Reo Sales Manager Predicts
i. f t ,t
I
V
Virtually Every Standard
Car Will Cost More.
t 1z? &U,-
9
V 3 WW,"
MATERIALS STILL SCARCE
- ft''
8
f '
tsQilltJ IfJ-
ft. AfOH
'High Price of Labor in Eastern
Market Another Factor Pros
perity for Years After War
Is Also Forecast.
The price of virtually every standard
make of automobile will be raised on
or about January 1, according to a
prediction made in Portland last Tues
day by R. C. Rueschaw. sales manager
of the Reo Motor Car Company, while
in conference with F. W. Vogler and C.
M. Menzies in the offices of the North
west Auto Company.
Mr. Rueschaw figures that the de
mand for automobiles will be increased
materially next year, but that produc
tion cannot be as large, due to a con
tinued scarcity of materials and the
iact that there is now no cheap labor
to be had on the Eastern market, due
to the rush of factories on war orders.
He also predicts that the railroad car
shortage will grow worse rather than
better during the coming 12 months,
and points to the fact that while there
was a shortage of only 7000 cars a
year ago, that now the shortage is 40,
000 cars. This situation will not only
hinder automobile manufacturers in
distributing the finished products, but
also in assembling raw materials. Re
cently 875 Reo cars have been deliv
ered overland by dealers, who went to
the factory ready to drive the cars
borne.
Government Buys Trucks.
A contract has Just been closed by
the Reo factory for the delivery of all
three-quarter ton trucks to be pur
chased by the United States Govern
ment and Mr. Rueschaw says it means
the sale of 900 trucks. Within the
past year the Reo factory has refused
to accept any war orders on account
of the increased demands of local busi
ness. Previously nearly 700 trucks
were sold to the warring allies. The
truck and pleasure car departments of
the Reo factory have recently been
consolidated in order to effect econ
omy in sales and manufacture.
Mr. Rueschaw is a concrete argu
ment against the popular cry that all
of the money "made" in the automobile
industry nourishes the Eastern cen
ters. Together with his associates,
the Reo sales manager owns nearly
$200,000 worth of timber in Oregon and
operates a $35,000 fruit ranch in the
North Yakima country. He says he Is
coming to Oregon for the next Pendle
ton Round-up without fail. He had
hoped to come this year, but unfore
seen circumstances prevented.
The Reo sales head is famous as be
ing, in point of service .with the one
company, the oldest sales manager in
the automobile industry, and he is un
doubtedly one ' of the best informed.
He has a genial personality and is a
gold mine of information.
"This is my annual swing around the
circle." he said. "and my trip will take
me from Lansing to tne Pacific Coast
by the Northern route and back by way
of Salt Lake and Denver. I will have
time to stop at only the principal
cities along the route, but will have the
pleasure of meeting several hundred
Reo distributors from various other
points.
Distribution Is Problem.
The principal purpose of my trip. Is
to- study conditions and to lay our
plans for distribution for the comln'g
year, but I find myself occupied most
ly with the task of conciliating dealers
and distributors who have been unable
to get enough Reo cars to supply their
customers.
"During the past year the Reo busi
ness increased 50 per cent. However,
. that isn't much of an increase in a busi
ness where delirium seems to be the
normal state. We could easily have
Increased our business 300 per cent If
demand was any criterion.
l want to say this, though," and for
a moment the sales manager was dead
ly serious, "that this was the worst of
all years in which to try to increase
output.
High .Standard Maintained.
"Tn the making of automobiles we
have developed and must use only the
highest possible grades of alloy steels.
Only those concerns who were 'covered'
months in advance for these materials
could hope to get their normal require
ments this year. When it came to
doubling or trebling the quantity, it
resolved itself into a matter of substi
tuting poorer materials.
"This we Reo folks would not do. We
resolved from the first that we would
make only as many Reo cars as we
could make and have every one up to
the Reo standard, and while it has
been most discouraging at times in the
past few months to turn down orders
and to try to placate distributors,
nevertheless I feel certain that the Reo
policy will, in th long run, fully vin
didcate itself. We would rather dis
appoint a prospective customer than a
real customer."
In speaking of conditions In the in-
PORTLAND GIRLS STAR
t
3li miiw ana jit snea at iiei
-rrP1r--rrur .P TS V
INTERIOR VIEW OK KISSELKAR BRANCH SALESROOM, WHICH WAS VISITED BY MANY TRUCK PEO
PLE LAST WEEK.
Cordwood, milk cans, pumpkins, apples and boxes of chocolate were loaded high on the bodies of the
Kissel trucks on display at the first annual commercial car show staged last week in the store of the Pa
cific KissalKar Branch, at Davis street and Broadway. There was. a rule asainst stealing apples, but it
was violated many times, so 'tis said. And to make things right. A. s. RoblnAn, manager of the branch,
opened up his heart on Halloween night and served cider, doughnuts and apples.
Mr. Robinson left late in theweek for Seattle and also will tour Eastern Oregon before returning to
Portland to pack his suitcase and start for Southern California, where he is to act as a Judge at the big
Vanderbilt cup and grand prix races.
dustry generally Sales Manager Reus-
chaw was very optimistic and especial
ly as to conditions after the war.
Mr. Rueschaw was the author of a
lengthy article which recently was
published in the press throughout the
country, in which he showed by logi
cal deduction that the good times we
are now enjoying muse continue long
after the European war closes.
-Prosperous Years Predicted.
"With the shelves empty in every
line of business and the cash boxes
full, with stocks to be replenished and
the wherewithal to buy, I can't see
anything to it but good times for
many years to come.
"At the same time we Reo folk have
not let ourselves be carried away by
the conditions that have obtained dur
ing the past few months. It is all right
to talk about Increasing your factory
capacity to meet the tremendous de
mand of this year and next, but the
sober business man looks to the future
and he also considers how gready his
competitors are increasing their ca
pacity." Mr. Rueschaw is accompanied on his
swing around the circle by J. C Brandi
more, one of his ablest lieutenants and
one of the best known and most popu
lar young men in the automobile indus
try. H. C. Harris, Western traveling
representative, was also with Mr. Rues
chaw during his Portland visit.
It is a notable fact that the Reo
SALES MANAGER OF PROMI
NENT EASTERN AUTOMO
BILE FACTORY VISITS
PORTLAND AGENTS.
sales organization is the smallest in
the Industry. Mr. Rueschew. with
only six assistants, this year markets
an output of $35,000,090.
Difficulty. Over Kace Settled.
SANTA MONICA, Cal.. Nov. 4. The
controversy which has arisen between
the city of Santa Monica race com
mittee and the Board of Public Works
of Los Angeles will be settled in the
near future, is the Information given
out by the race management recently.
Despite all rumors to the contrary, the
races will be run as scheduled, if it
is necessary that that portion of the
course lying within the Los Angeles
city limits be eliminated. This is pos
sible, according-to E. E. Randall, man
ager of the contest, without impairing
the spectacular or fast features of the
fours.
t i Hi - t
t" f" st
t . t
i v '-f T ' 1 I
X j" o -9k X
' - j!
4 R. C. Rueckw. X
. . . t
IN MOVIE FILM STAGED IN LAlfRELHURST DISTRICT.
i Muutuurr vwr, auuui to Ale
Company.
BUS ESS
BASS
Committee to Seek to Take
Roads Out of Politics. .
NEW LAWS MAY BE ASKED
4-
Proposals for Highway Manage
ment, Increased Taxes on Auto
mobiles and Designation of
Roads to Be Considered.
Highway matters are to be removed
entirely from political influence and
placed on a strict business basis with
a definite programme mapped out. if
the hopes and plans of the Oregon
good roads committee, organized in
Portland last week, are carried out.
urbanization or tne commiuee was
effected by representatives of 11 civic
bodies of the state who answered the
call sent out recently by Robert E.
Smith, secretary of the State Tax
payers League.
The members of the committee,
through their executive officers, ex
pect to map out a programme for the
improvement of state highways which
they are to submit to the next State
Legislature for adoption. They will
try- to designate the highways which
are properly entitled to state support,
in conjunction with- the Federal aid
made possible under the Shackleford
law.
The officers of the committee will
also try to determine whether or not
the present highway laws should be
recodified and who should be placed
in charge of the highway management.
They are to consider also the feasibil
ity of raising the present taxes on
automobiles, the funds accruing there
from to be devoted to general road
purposes.
O. W. Taylor, of Portland. was
elected president of the committee at
the organization meeting. C. E. Spence,
of Oregon City, vice-president; Robert
E. Smith, of Roseburg, secretary, and
J. C. Ainsworth, of Portland, treasurer.
E. E. Brodie, J. F. Daly and J. . D.
Brown form the executive committee,
each member being designated as
chairman of a sub-committee
The following bodies were repre
sented at the gathering by two dele
gates: Portland Chamber of Commerce,
State Grange, State Realty Association,
State Taxpayers' League, State Bank
ers' Association, State Hotelmen's As
sociation. State Federation of Labor,
Portland Automobile Club, Association
of Daily Newspaper Publishers, State
Editorial Association and the Farmers
Union. At the conclusion of the gather
ing the names of 16 prominent citizens
representing communities in various
parts of the state were appointed to
serve on the general body.
CALIFORNIA ROADS VIEWED
Hupmoblle Tourists Report Covering
Distance of 0756 Miles.
FRESNO. Cal.. Nov. 4. (Special.)
The Hupmobile United America roads
tour reached Fresno Monday morning
after a week spent in California, dur
ing which a detour was made from the
regular route to take in San Francisco
and Los Angeles, as well as to travel
i " -
uot" by Camera l Orricou FMni
r', ': . . "--f
'J ' "t:- - i"
- " - i-
over both th Coast and valley routes
to Southern California from Sacra
mento. The party went to San Fran
cisco to be the guests of the Lincoln
Highway ofTlcials. Next the tourists
proceeded to Santa Barbara, where the
film people took charge.
Harry von Meter, one of the American
stars and an enthusiastic auto driver,
met the party at Santa Barbara and
escorted them to the Los Angeles City
Hall, where the message from Mayor
Rolph. of San Francisco, was delivered
to Mayor Woodman, of Los Angeles.
In the evening the members of the
party C. E. Salisbury, Oeorge R. Lipe,
W. A. Krohn and J. S. Patterson were
the guests of P. II. Greer and H. C
Robins at the Los Angeles Automobile
Show. The party started north for
Carson City, making Bakersfleld for the
night stop. Carson City was reached
Tuesday noon and Reno for the night.
Every member of the Harty is enthn
elastic over California roads, which
they declare are the best of any state
so far visited. Total .mileage to date,
9756 miles. .
FACTORY HAS FIXE OFFICE
Administration Building of Wlllys
Overland Company Is Handsome.
Towering far above acres of factory
buildings on the western outskirts of
Toledo stands the new, white adminis
tration building of the Willys-Overland
Company another center of automo
bile activity.
It is a large and commodious build
ing of seven stories, with moj-e than
160.000 square feet of floor space, every
detail of which Is planned so that the
tremendous task of carrying on the
business of making, selling and keeping
up more tnan 400,000 Overland and
Willys-Knight cars in use in all quar
ters of the globe, may be more ef
fectively carried out.
The dimensions are 63x373 feet. This
proportionately narrow construction
affords exceptional facilities for light.
There are 6&8 windows on the seven
floors. Architecturally the building
ranks In beauty with the fin'est office
structures in the world. Constructed
of sandstone and brick, terra cotta anu
granite ornamental coping and trim
mings, the. building gives the appear
ance of simple strength and solidity.
STARTIXG, STOPPIXG COSTLY
Amount Is in Proportion to Weight
of Automobile.
How buch does It cost to start and
stop your motorcar? What is your
annual bill for starting and stopping a
dozen to 60 times each day?
Every owner is Interested, soma more
than others. In the cost of operating
and maintaining his automobile, but it
is a fact that most owners consider
that all of the expense of the machine
Is Incurred while it is running. Very
few probably ever stop to consider
there Is a real actual charge incurred
in starting and stopping a machine and
that this cost is almost in direct pro
portion to the weight.
New Car Owners in County
ACCORDING to the records of M. O.
Wllkins. president-manager of the
Dealers' Motorcar Association of Ore
gon, the following temporary police
permits were issued in Portland last
week to the purchasers of new cars
pending the arrival of the official state
license tags from Secretary of State
Olcott:
A. B. Concord, Troutdalr. Or., Faxon.
A. M. Cronln. Garden Home, Ford.
Otto Ulubal, i05Vj Xorta KlghteenUi.
Ford.
F. J. Newman. SI First, Dodge.
W. D. Krlti. Troutdale. Route 1, Ford.
O. M. Donaldson, Vosan Candy Company,
Ford.
Juliua Ramd&zzo, 41 North Second, firis
coe. )
Mrs. H. Charlton, 147 North Twenty-first,
Ford.
Mrs. M. C. Welford. 681 Weldler, Chand
ler. .
TP. M. Sanderson. Broadway Zye Works.
Ford.
RuMell Pmlth. Northwestern Bank build
ing. Hudson.
s. C. Jarxer. Ill West Park. Hudson.
M. W. Aykeson. 70O1 Howell Valley. Ford.
W. Clements. Tillamook. Or.. Quick.
K. A. Culp. 83T East Franklin. Ford.
Oeorge R. Wilson. 970 East OILsan. Bulck.
W. F. Plllster. Lents. Or., Route 1. Ford.
M. T. Johnston. Sherwood. Or.. Ford.
J. C. Kendrick. Jefferson Hish School,
Ford.
K. Friedman, 448 Broadway, Chevrolet.
J. S. Moltsner, 4T4 Everett, Ford.
O. B. Henson. Menlo Hotel, Overland.
Jay Smith. Marshall-Wells Company, Hud
son. Dave Depp. 174 Grover. Ford.
J. S. Brown, 674 Hood street. Ford.
A. s. Wilcox. 14 Twelfth street. Maxwell.
B. B. Brumwell. 1008 Foster road. Ford.
J. W. Neudel. Meier A Frank Co.. Ford.
Herbert Gordon, 87 Fourth. Chandler.
K. K. Manning". Ninth and Hoyt. Stude
balter. Hev. J. H. Boyd, Thirteenth and Alder,
Bulck.
W. H. Crullers, Northwest Steel Company,
Hudeon.
Frank J. Stebtnirer, Inman-Poulsen Lum
ber Company, Ford.
Ous Emrlch. 125 North sixteenth. Ford.
Elsie Braun. 1083 Tillamook. Ford.
Bertha Stewart. Reed College, Ford.
" Charles L. Owens, Evening Telegram,
Paige.
J. R. Wright, Hillsdale. Or.. Ford.
R. L. Benbow, U08 Beck building. Ford.
W. E. Van Deusen, E. A W. Lumber Co.,
Overland.
O. G. Ooldlng. 09 Spokane. Ford.
J. W. Heinecke, Lum-berxnens building.
Overland.
s. A. Oibbs. Lang Co.. Kissel Kar.
C. C. Smyths, 503 East Seventeenth North,
Paige.
J. F. Klelnschmldt. 1407 East Seventeenth
street. Ford.
(Catherine V. Kerr, 9a Bavler street. Max
well. R. W. Cameron, 1308 Northwestern Bank
building. Oldsmoblle.
George H. Olten, 1045 Chamber of Com
merce, Hupmoblle.
C-'A
m
m
F.
Some unoccupied territory Is
RESORTS SHOWED .IN
Motoring to Government Camp
Likely Ended This Year.
OVERLAND THOUGHT LAST
Preparations Being Made by Hosts
on Slopes of Mount Hood for
Winter Sports and Charge at
Toll Gate Suspended.
What automobile is to gain the dis
tinction of being the last one In and
out of Government Camp during the
year 1916?
Next to the Presidential election and
a few other minor matters, this ques
tion appears to be the absorbing topic
amontr automobile competitors for
stunt honors. Insofar as known, the
Overland model 83. owned by R. I
Mcleod. of the B. F. Goodrich Rubber
Company, was the last car to reach
the camp and return, and there is said
to be every likelihood that cars will
no longer this season be able to ascend
the famous Laurel Hill leading to Gov
ernment Camp on account of snow.
That is. perhaps no motoring party
will "make" Government Camp unless
a crew endowed with the grim de
termination of the Frank C. Riggs
gang of late November. 1915. make up
their minds to convert their automo
bile into a snow plow and crowd the
snow banks aside by sheer force of re
sistance. There never has and perhaps
will not soon be another snow fight
quite like the one staged by the mem
bers of the Frank C. Riggs Company,
who sent their Jeffery car through
nearly 10 miles of snow, of depth meas
ured by feet. It wss a valiant fight.
led by a valiant leader. Mr. Riggs. and
It endured four long, wet days and
parts of as mnny nights.
Trip Made Week Abo.
If Mr. Mcleod and his party win the
"last-car-ln" distinction for 1916. they
will come by It quite Innocently. Bound
for the glaciers to take some pictures.
Mr. McLeod, with B. C. Markham, of
Pike & Markhsm: Jack Sneed. T. R.
Conway and Robert Williams, left
Portland Saturday a week ago at 7
o'clock P. M.. arriving at the camp at
10 o'clock. Much of the road leading
to the mountain was wet. but they
found they didn't need chains.
As announced in The Oregonian a
fortnight co. the residents alonir the
Mount Hood road have banded to
gether to finance repairs that will
WILL THIS BE THE LAST
.: J:
1"
'iff
n
': " i
. .. i
r-aar. . . "lv-, ..XT,1:- J ? - L
Overland Car of R. L. McLeod
m
SSa!i IrH v itArK ' ' 'tSl- ''IVr A
it','.-T-A ssssasssi sai
byiD ir.jw.- . a- IB
"It Has the Stuff in It'
F. O. B. Flint. MicV.
Weatinghoume
Electric
Starting and
Lighting
"It has the stuff in it" a sincere, rock
bottom tribute shorn of frills a tribute that the
thousands of Dort owners pay to this honest, sturdy car.
And no more expressive compliment could be uttered.
It means that under the external beauty and comfort
of the Dort is strength quality backbone energy. It
means that the Dort is honest in construction and design- It means that the
Dort has made good and proved its ability under every condition of service.
See the 1917 Dort at our showrooms.
NORTHWEST AUTO CO.
Broadway at Couch, Portland. Oregon.
W. VOGLER. Pres. C. M. MENZIES, Sales MgT.
DORT MOTOR CAR CO MP ANT. Fust. MUMgaa
"Built in Hint"
open for dealers la the Pacific .Northwest. Write for free particulars.
make the road to the mountain vir
tually an all-Winter proposition. The
notorious Cherryville and Whisky
Creek Hills have been well planked
with new lumber and there now re
main only a few places to be remedied.
Mr. McLeod says. Work was dropped
for a while because the ground was
too hard, making the Job of digging
out a trough for the stringers difficult,
but the rain has helped this situation
and the prospect are that the repair
Job will be completed shortly.
First Snow Is rencountered.
When the Portlanders awoke at Gov
ernment Camp Sunday morning the
first snow, of tho season was falling
and when they left for home late in
the afternoon, after making a trip up
to the timber line, there was a stand
of seven or eight inches of snow.
"We had to put on all four of our
anti-skid chains to plow through the
snow coming down the hill and at the
rate snow was falling I believe no
other oars will make the climb up the
hill again this season." said Mr. Mc
Leod. "The last snow of any depth
was at Twin Brldses, above which
point it Is usually impossible to motor
In the dead of Winter. The snow ap
peared to be comlnsr down for an all
Winter stay and Mr. Pridemore and
Mr. Fox at the camp remarked that It
was one of the heaviest "tirst falls' they
had ever seen."
Mr. McLeod reports that all of the
resort operators at the base of the
mountain are preparing more than ever
before for an active season of Winter
sports. He also says that the toll gate
was opened to free passage Sunday and
that It will not cost S2.50 to pass
through the gates until the 1917 tour
ing season.
PAIGE CAKS WIN TWO AWARDS
Diploma and Medal Given for Kx
cellcncc ut San Francisco.
Announcement has Just boen made
of the distinctions won by Paige cars
at the Panama-Pacific International
Exposition held In San Francisco last
year to signalize the completion of the
Panama Canal.
The Paige-Detroit Motor Car Com
pany made an elaborate exhibit of its
various models at the Exposition and
the authorities have awarded this com
pany two noteworthy distinctions, a
diploma of award and a bronze medal.
These two awards are made because
of "the general excellence of Paige
cars." In comparison with similar com
peting products.
The Paige is thus rapidly increasing
its collection ot awards and trophies,
having but recently added the perfect
certificate of the Lake Tahoe endur
ance run and the silver cup for climb
ing Mount Hood, to the highest point
ever reached by any motor car.
The work connected with the issuing
of awards granted at an exposition as
large and comprehensive as that held
on the Pacific Coast in 1916 is very
formidable and each product has to
be taken n turn which accounts for
the fact that the Paige honors are only
Just announced.
AUTOMOBILE IN AND OUT OF GOVERNMENT CAMP IN 1916?
Mil
-r" J J -r l'"-r - ' r'" '
M
!i : r,m .. i.. ia-w. VV . - f
and Portland Party Tbey Appeared In Front of Csreranest C'anio Hotel
Before Departing for Portland Last Sunday. s
W W
9 IN
!l
F. W. VOGLER ON TOUR
FIRST VISIT OF DEALER WILL BE
TO FLINT, MICH.
Plants at Other Cities on Itinerau-r
Where Arrangements for Deliv
eries Will Be Made.
Fred W. Vogler. president of tho
Northwest Auto Company left last
week for the centers of automobile,
production. His first stop will ba
at Flint, Mich., where the Dort car
is manufactured. His object in going
personally to Flint is to arrange for
larger and faster deliveries of the Dort
cars into the Pacific Northwest.
From Flint Mr. Vogler will visit
the home of the Keo at Lansing for tha
purpose of discussing the forthcoming
Reo Six and the hurrying forward of
the trucks now being built for business
concerns of Portland.
At Indianapolis are located the Cole,
and the Marmon plants and his chief
reason for visiting that city is also to
hurry forward the regular modele as
well as the individualized cars heins
produced there for those who prefer
custom Jobs rather than the standard
finish and equipment. Before return
ing home the plant of the Stewart
truch at Buffalo. N. Y.. will be vis
ited, as this department of the North
west Auto Company has developed into
one of Its strongest lines.
Mr. Vogler will brine: with him on
his return the latter part of the month
photographs and drawings of the best
service garages and shops In the East
to be used by him and t"ales Manasrer
C. M. Menziw In planning the bisr
building to be erected on Broadway
for this company.
BETTER ROADS ARE ASSURED
KUsrlKar Manager Talks of Impetus
to Business.
"Now that both Hughes and Wilson
have declare! themselves enthusi.is
lastically for more good roads we
know that, whatever happens In tha
November election. th most powertul
National Influences will be exerted to
promote this great work." says A. S.
Robinson, the KisselKar branch man
ager. "When the candidates for office vol
untarily assume this position it is a
certain' sign that the people are prac
tically unanimous for continued work
on the highways. If there were need
for confirmation of this fact, one need
only to have talked with any of the
many cross-country tourists this year.
We have entertained several KisselKar
owners who are making the trans
continental tour and every one of them
remarked about the favorable attitude
toward more good roads wherever they
had been."
t
X
t
i!Viti.
wss j ;
5 ' iw