11
HORSE AND AUTO
VALUES COMPARED
SCENE ALONG UPPER COLUMBIA RIVER HIGHWAY, WHICH IS NOW ACCESSIBLE TO PORT
LAND MOTORISTS THIS WEEK. ............
" -t . Vm.1 LTT
v- r 72.
J
Motor Truck Proves Its Effi
ciency Through Tab Kept
on Deliveries.
SERVICE IS INCREASED
THE SUNT) AT OEEGONIAX POTtTLAD, MAY 7, 1916.
02,y - ; . J ;p5j :
Greater Utilise of Work Noted AVitli
Machines Economy Is Ob
tained Even Allowing for
depreciation of Cars.
Concrete illustrations of what a
motor trucK will do in comparison
with a horse-hauled burden equiva
lent, are not as easily obtained aa
laudatory generalities on the subject.
The motor truch is unquestionably
doin preat work in nearly all lines
of busciness, but to get accurate fig
ures for comparison is difficult, be
cause the average business man doesn't
seem to keep his books carefully
enough to bo able to furnish them.
The Kissel Motor Car Company has
duff up one firm using a fleet of Kis
selKar trucks, that knows ju.t what
they are doing and also just what
horses in the same duty, formerly did.
Their report therefore is extremely in
teresting. It says:
Tab Kept on F.ath Track.
"Last year we kept an account of
each of the trucks we own. We found
that in the case of the four-ton truck,
it cost us for gasoline, oil, tires and
repairs, including all new parts used,
per day. for 300 working days.
"We consider it advantageous to use
a driver and helper in the operation
of our trucks, which is an additional
expense of about ?5 per day. We have
also estimated as depreciation, 15 per
cent on our present Inventory valua
tion, which amounts to about $1 per
day. Now let us add the items to
gether and bee what we have.
Oayoltn, oil, tirrs and repairs $2.flS
l"river ami helper 5.00
Depreciation 1.0O
Total for one Oay - $S:6S
Record of Oellveriea Kept. -
"We have no trouble delivering each
day four loads of four tons each with
in a "radius of five miles, which you
can see gives us a delivery charge
of 55 cents per ton. You
course, xi nder stand as you
will, of
decrease
the distance, you may
increase tne
number of trips.
"When we first thought of uing
trucks for this delivery, we asked our
selves this question: 'Can we deliver
as quickly and as positively with auto
mobile trucks as we an with horse?
After five years of test our answer is:
"Five years ago we were using 25
horses and this one four-ton KisselKar
truck. Tod"iy we are using a five
ton, two and a half-ton and one-ton
KisselKar truck and four horses.
Eighty per cent of the orders that
come in over the telephone are accom
panied with the request, send it in one
of those KisselKar trucks
KxpfnNfN of II re AotrH
"A horse-drawn-" .vehicle, 'ith two
good horses drawing at the must, three
tons would not make more than two
trips each day within a five mile radius-
Such a team will cost to operate
at least $5 per day, o it is quite easy
to figure which would be the cheaper,
forgetting the convenience, rapidity
up-to-datp ness of the truck over the
horse. Again, barring serious trouble,
when the truck conies in at night, it
can, if necessity calls, again go on an
other long journey after a good drink
of gasoline, while the horse must be
put in the barn for many hours rest
bt-fore we can safely use him.
"With horses our deliveries were
confined to a comparatively small cir
cle; now we think nothing of going
10, 15 or even more miles and compete
with railroad tates. when you take
into consideration that we deliver di
rect from the store house to the spot
where tho product in to he used. For
this reason, the up-to-date auto truck
user will get the preference often at
a better pricp.
CAISBCRCTOK POSITION VITAL
Iocatioii hs Near Cylimlrr Block afe
TosHible la lmiwrlant.
"The advantages of having the car
buretor pet as near as possible to the
cylinder block are recognized by moto
car ensrineeri'." ipvs H. Ij. Mann, dis
tributor for the Maynes "Ijtarht Six."
"Where the carburetor is not joined
directly to the pap passaec in the cyl
inder block, a connecting pipe, known
as the intake manifold, irf made neces-f-axy.
Thit means that the vaporised
crasoline must pa.a throuprh this pipe
before it reaches the cylinders.
'All carburetors will vaporize the
prasoline in some sort of fashion, but
means must be taken to prevent the
vapor or gas from condensing on its
way to the cylinders. An intake mani
fold must necessarily be out where the
rtrautrht from the fan can strike it
which keeps it cooler than the car-
buretor. When the warm gases strike
the cold wrIIs of the manifold, the
erases connense exactly rne same as
one's breath does when blown against
n com window pane.
kisslxkaii moras rorciiAU
All-Venr Model Is Making Hit Tha
Promises to Keach Europe.
Tho Breat popularity of the Kissel
All-Year Car promise to extend to
Rurope if tile judgment of . Joseph
niuman. of Farts. France, is accepted.
Mr. 1- luxman. who distributes Kissel
Kar and has offices in several of the
large continental cities, havs there are
no convertible cars abroad that
compare with the Kissel invention
Mr. Fluxman. having; just received
shipment of All-Year Cars, is enthusi
astic over the favorable comment and
ready sale they have met with, and has
ordered more.
In his message to the Kissel Moto
Car Company. Mr. Fluxman is particu
lar to compliment the finish of the Al
Year Car.
MOltK AUTO OWNERS DRIVE
Percentapo of Chauffeurs Drops Off
Rapidly In Year.
That the . percentage of private!
owned automobiles being driven by
chauffeurs is diminishing at a rapid
rate Is one of the conspicuous develop.
ments or the last year.
The automobile industry feels the in
nuence of a condition like this in
(trowinjr tendency to balance one car
acalnst another on the standard of its
being: owner-driven pr chauffeur
driven.
Where the owners requirements are
the ones to bo met the element of aim
plicity comes in for an Important share
Of consideration, for a simple car i
easy to understand, easy to irive an
easy to take care of.
, ' . , - - v . --r 1 1 ;
VCs'i ' J""1-.''V'nx :
- fin, , r -- - ..1- r..' . . '
STKliTCU OF
W. D.ALBRIGHT IS HOME
TRIP PAID TO OFFICES OP MAUI.X
ADVERTISIXi COMPANY.
Mystery of Great Business of Han
dling National Publicity Is Found
Interesting; Stndy.
XV. D. Albright, Seattle Pn'l Portland
manager for the B. F. Goodrich Coic-
ny, who returned recently from a
isit to the Goodrich fastory at Akron,
O., stopped off in Chicaeo, at the
offices of the Mahin Advertising Com
pany who handle all of the Ooodrich
National advertising.
I was greatly interested in the size
nd efficiency of the Mahin organiza
tion." says Mr. Albright. "William II.
Rankin, their president, who made a
recent tour of the West and whom I
ad the pleasure of first meeting in
Portland, at that time, certainly did
not exaggerate his company's ability
and facilities one whit.
"The Mahin Advertising Company
occupies the entire tenth floor of the
eautiful Monroe building, on Michigan
boulevard, overlooking Lake Michi
gan. About 100 people are employed
in the various departments including
he copy department, where adver
tisements are designed and written; the
rder department, where art-work, en
raving, printing, etc., are ordered: the
ewspaper department, which deals
with thousands of newspapers all over
he country; the magazine department.
hich negotiates with all the maga-
ines, farm papers, weeklies, trade
papers, etc.; the composing-room wnere
dozen expert compositors are Duay
etting advertisements for Mahin
customers, and in the service, account
ing, fling, representative and shipping
departments.
"Just how an advertising agency
works has always been somewhat of
mystery to me. as to many others,
suppose. I had this quickly made
clear.
A concern contemplating advertis
ing signs a contract with the Mahin
people. The Mahin agency then studies
the proposition, and recommends how
to go about the advertising, what sort of
advertisements to run, where and when
to run them and how to cash in on
them with salesmen, Jobbers, dealers.
tc.
"When the plan is all threshed out.
EXPERIENCED Al'TOHOBlLE
SALKS11AX COPIES TO
PORTLAND AS MANA
GER. OF" NEW PIERCE
BRANCH.
4 . , 5s
' - f KX!
- 3 'v lot
- A5ii
i
it.
!
Charles C. Pagan.
!
Charles C. Fagan, who came to
Portland recently from Seattle
to establish a Portland head
quarters for the distribution of
Pierce-Arrow motor, cars in this
field, has opened his branch
office In th Speedwell building,
on the southwest corner of Four-,
teenth and Couch streets, where
Justy Jay reVaux also main
tains wholesale headquarters for
the Chevrolet car.
Mr. Fagan. though still a
young man. has been affiliated
with the automobile business
since li0fi. when he was asso
ciated , with Seattle's first big
garage: the Pacific Coast Gar
age, which bandied the Thomas
Flyer, the Thomas Detroit and
the Locomobile. He was subse
quently sales manager of tbe
Klectrtc Vehicle Company in
Seattle before casting his lot
several years ago with the
Pierce-Arrow car.
- Fred S. Haines, of Seattle,
Northwest manager of the
Pierce-Arrow Pacific Sales Com
pany, still will exercise advisory
jurisdiction over the Oregon ter
ritory, just as tie has ever since
the official Portland branch was
' withdrawn about a - year ago.
Mr. Fagan will act as- resident
salesman for Portland and Ore
" gon.
Already Mr. Fagan has sold
several new cars for June deliv
ery, and today he is busy demon
strating the superior qualities of
the new Series 4-38 Pierce,
which arrived Friday. The Port
land office will also handle the
Pierce truck line and go after
the commercial business in a vig
orous way.
ROAD BbTWEES IIOOI RIVER AND
the Mahin people write the advertise
ments and care for all details in
finishing them up. They contract with
publishers for the space to be used
and arrange for insertion dates. They
prepare follow-up and trade literature
as it is necessary. The advertiser
O K's the various steps, of course.
Then the advertisements are sent to
the publications.
"The Mahin agency attends to check
ing up all the advertisements to see
if they are rightly inserted and pays
the bills for space, in turn billing
the advertiser."
.MOTORCYCLE UPKEEP LOW
Macliine With Side-Van Used in De
livery Work Is Economical.
As evidence of the increasing utility
of the motorcycle in industrial appli
cation, come some interesting figures
from an enterprising department store
in Birmingham, Ala., which made use
of a modern twin-cylinder motorcycle
with, side van for general delivery
purposes all during 1915 at a cost ot
operation of only 1 and 1-20 cents a
mile.
In view of the fact that horse deliv
ery costs from 10 to 12 cents a mile,
the figures submitted by the firm in
question J. Blachs & Sons hold more
1 than passing interest, not only for
large merchants, but also for small re
al lers in every branch of trade, to
whom they point the way to a per
fectly reliable delivery system at a cost
hat, for iowness. cannot be approached
y any other vehicle.
Little Vehicles May Enter Races.
Although designed with a view of
reaching" folks without the pale of
tne "sporting element," it is not at all
nlikely that the new lightweight mo
torcycles will play an Important part
in the race meets, endurance runs and
hillclimbs of the coming riding season.
ready there is considerable agitation
o so alter the competition rule of the
f . A. M. as to give the "little fellows
n even break alongside the larger and
more powerful twins.
New Car Owners in County
ACCORDING to tho records of M. O.
Wilkins the following police per
mits were issued In Portland last week
to purchasers of new cars who have
not yet received their official license
tags from the Secretary of State.
James G. Kelly. Ford.
H. fr'roeliiich, Chevrolet.
Ktlith K. Backer. Hudson.
X'. Lowengart, Cadillac
J. A. lfrzos. Ford.
J. H. Huddleoon.' fitfcdebaker.
K. W. I'atUsou, Ford.
II. L. Combe, Packard.
O. S. Freeburger, Ford,
M. J. Delahunt, Paige.
Perry A. Piper, Ford.
X. S. Imury, Oakland.
C F. King-, Ford.
J. I. Montgomery. Ford.
. D. Buetgcn, 795 Commercial, Overland.
Harry T'rvsen. Studebaker.
I. P-wartc. Ford.
II. Hm Leabo, Ford.
Archer Iangguth. Oldamobil.
t?ol Harris. Buick.
Graca . Hobbs. Hupmobile.
C. J. Alia way, Oakland.
Nellie I. Monleal. Chalmer.
Ida Benltnk. Buick.
.Ithn A. Perl, Vfe.
K. K. Warinner, Bulrk.
H. C Morse, t'halmerp.
J. W. Mason, Ford.
f. C. Bayer. Saxon.
Mrt, c J. Pen nt cord, Studebatoor
John Combs. Chalmers.
M. Ia nen, Fo rd .
C W. Spencer, Ford.
Richard Becker, Chevrolet.
J. H. Helm. Ford.
Dr. J. W. Morrow, Packard.
J. E. Jar!. White.
A. T. Schouboe, Maxwell.
Flowden 6tott, Maxwell.
C B Mat, Hupmobile.
K. W. Ring. Chalmen"
J. F. Klelnschmldr, Maxwell.
C. Kerron. Ford.
Jean Perry. Hudson.
R. B. Brown, Hudion.
A. M. nibble. Hudcon.
M. A. Palland, Frd.
W. E. Brown. Ford.
Dr. U. K. Anderson. Overland.
Tr. J. K. Ross Chalmers.
TV. C. "Winters. Studebaker.
P A. Forney. Ford.
Mary Reld, Studebaker.
c. Van Orsdall. Studebak-sr.
William Owens, Ford.
F.. H. IVEepain, Hudson.
B. Mtlton. Ford.
O. Frhwerdtmann. Foi-d
lr. E. RoMman. Oakland.
H. r,. Kehbeln. Dodge.
A. D. Hosfeldt. Ford.
E. G. McGaw, Studebaker.
Olive T. Crosby, Ford.
R, I. McCarty, Ford.
I. . C. Metsger. Dodir.
J. 1 . J ud y, Overlan d .
J. H. Garnet, Overland.
J. C. Welch. Ford.
T. Silwy,. Ford.
Otto Friedli, Overland.
Tom Short, Ford.
D. M. Smith. Oakland.
Vera R. Kanne. MaxweM.
George A. Warren, Franklm.
J. W. Seavey-, Franklin.
Margaret H. Iewi, Dodge. -
M. H. Caler. Ford.
O. H. gchwerdtman, Oldsmobile.
Atiyeh Bros., Chalmers.
E. A. Leonard, Overland.
3. H. Gowens. Overland.
Father O. C. Chebot, Overland,
w. x. Smith. Dodge.
Peter Vetsch, Ford.
T. C. Benson. Velie.
Esther Crofta, Overlanfl.
Peter Xelaon, Overland.
A. B. Brown, Overland.
O. M. Jones, Hudson.
Curtis C. Hall. Ford.
Tallinn B. Ladd. Buick.
F. W. Wendler, Dodge.
John Boogaert, Ford.
W. Bradford. Dodge.
Mary W. Lantry. Ford
W. If. Carmichael. Ford.
Alex Routh ledge. Ford.
C. B. Murhead. Chalmors.
J. B. Pnrcell, Maxwell.
Mrs. C. I- Sersnu. Dodge.
H. F. Johnson. Dorfre.
W. H. Bradley. Saxon.
KMen arer. Chalmers.
Hrnry MIby. Ford.
Char lea A. MoaibeiL ford,
TUB I1ALLLS.
CHALMERS SOON SOLD
MANAGER II fcl M FH 1 1-L, MAKKS DKAL
IX 0 MIM'TKS FLAT.
Fcaturri of Car Are I'oiMtrd Oat by
II. I. Krats lentil a n
Hide In lmonstrntor,
on
This is a faithful chronicle of each
and every event leading to the sale
of a Chalmers cap a sale that perhaps
stands a a record for quick action,
Last Wednesday morning, down at H
L. Keats' salesroom, when all the boys
were ou t on dmonst rations and retail
sates. Manager Roy Hemphill had the
floor, a gentleman walked in who
happened V be a t ranger lo Mr.
Hemphill but not for Ion.
"My name Is Atiyeh," said the gentle
man. I want to look at a car."
"Certainly," said Mr. ilemphill. "Do
you wish a five or a six-passenger
car?
"This one will do," naid Mr. Atiyeh
indicating a sleek Chalmers tiix-39
that stood on the floor.
Mr. .Hemphill lost no time Jn point
ing out the features of the car. Flf
teen minutes were then spent in a ride
in Mr. Hemphill's demonstrator, which
stood outside. When they returned to
the salesroom, Mr. Atiyeh said; "How
soon can you deliver me a car?"
"You can take this one right now,
said Hemphill, indicating tho one on
the floor.
"Roll it out, said Mr. Attyeh, yeating
himself at Mr. Hemphill's dek and
writing out a. checH for the price.
When, he had blotted the check the
car was waiting outside.
Just 30 minutes had elapsed Mince
he had first entered the salesroom.
He climbed in the car and drove up
Broadway.
Mr. Atiyeh is on of the firm of
Atiyeh Brothers of this city, importers
of Turkish ruga. He owns another
Chalmers in California, but he wanted
one to use on - the many delightful
roads that lead out of Portland.
And Mr. Hemphill is willing to
lower his record of 3 minutes flat.
TOUR BOOK MOVE LOST
AUTO
Clin COMMITTER DtCIDKS
AOAIIVST PIDLICATIOX.
Support for Another Tear Will Be
Gives to Pacific Coast laane.
According; to Contract.
The directors of the Portland Auto
mobile Club decided at last week's
meeting; that no tour book would be
published by the touring: committee of
the club as has been suggested and
agitated, but that the club would for
at least another year support the Pa
cific Coast tour book purruiant to
contract that docs not expire until next
year.
In response to an invitation from tne
Chamber of Commerce the offices of
the club will be removed this Week
from the present location in the Selling;
building; to a new room that has been
created near the elevators on the
ground floor of the Orea-on buildinR.
C. C. Overmire. prewilent of the citio.
has appointed the following commit
tee, to serve during the coming year:
HlflT,v and tret Ira F. Powers, rhair
mn: H. P. Coffin. John B. leon. Walter
M. Cook.
Membership Tharl., F. WrluM, chair
man: C. C. Ov.rmir.. John K. Kelly. Jarnea
r Abbott. TValt.r M.i Cook. Ira F. Pow
ers. W. J. Clemenn, W. B. Fechhelmer, F,
A. Nltrhy.
Fntt-rtainment W. B. Ferhhrimer. chair,
man: R. F. Pra-I, C. D. Brunn, James D.
Abbott.
Public safety H. P. Coffin, chairman;
feoriee T. Brown. Frank C. Risgft. K. A.
Nitchy. John K. Kelly.
le,;platlon James D. Abbott, chairman;
3. I. Ijinr. John Hall, Oeor(e W. Btapla
ton. Tourlns W. J. Cl-mens, chairman: W.
p. Fechhelmer. Walter M. Cook, John K.
Kelly, Frank c Rlgic?.
Yearly Model Abandoned.
The yearly model the most confus
ing thing that was ever perpetrated
upon the automobile buying public
has been abandoned by at least one big
automobile concern. President J. Wal
ter Drake, of the Hupp Mot os. Car Cor
poration, has announced that, starting
with January 1. liupmobiles will be
designated by series and not by yearly
types, such as 1916, 1917. 1918. etc. The
present model Hupmobile. which waa
first brought out as the 1916 model
"N," will be known hereafter aa the
series "N" Hupmobile.
STORAGE
SO
Free intpeetlon of any
Motor Driven
$6
Right of Way
Many people pay little attention to anything but their own desire to
get some place in a hurry when driving an automobile.
To get the right of way you have got to put a Stewart Warning Signal
on your car and command it. The mild tone of an ordinary electric
buzzer is too weak to command attention or consideration.
It eats up gasoline, time and patience to always have to slow down or
stop because some other vehicle holds the right of way.
On a busy city corner the cars that volley out those clear, snappy,"
Stewart blasts are heard above all others and get the right of way. In
the country the penetrating Stewart Warning Signal commands vehicles
a half a mile ahead to turn out.
The Stewart Hand Operated Warning Signal is a handsome, durable
instrument that will outlast any car. The price of $3.50 is possible only
because of the tremendous quantities we produce.
You cannot get more quality and service in a motor driven horn at any
price than in the Stewart yet the price is only $6.
Look for Stewart Products the safe sign of quali'y on the next car
you buy. Most cars are Stewart equipped. See that the one you buy
has a Stewart Tire Pump; Stewart Vacuum System; Stewart Speed
ometer and Stewart Warning Signal. It should cost you nothing extra,
m
For Sale by Accessory Dealers, Automobile Dealers
and Garages Everywhere
Stewart Products Service Station
Thone Broadway 5666 . 333 Ankeny. St.
FT ZjCTVJk v ii ' li i i TV " ..i. lVSrzrrt
feV
PIERCE OFFICIAL VISITS
DKMASD FOR SIX-CYLIXOKH
DECURED EXCELLENT.
CAn
Portland Orders for 4- Horsepower
Toarina; Car Models Received, hnt
Supply Is Limited.
Fred S. Haines, of Seattle. North
west manager for the Pierce-Arrow
motor car interests, is in Portland, ac
companied by D. II. Robertson, factory
service department representalve for
the Pacific Coast, who has been de
tailed to visit the Oregon territory
several times every year to Blve ths
Pierce, owners in thia field the benefit
of his factory training and experience.
The wisdom of the Pierce-Arrow of
ficials In announdnr a continuance of
their adopted six-cylinder product and
the maintenance of existing; prices Is
reflected in the current demand for
their new car. Mr. Haines reports that
orders have already been received from
prominent Portland citizens for model
48-horsepower tourlnjr cars.
The series four 3S-horsepower. five-passena-er
touring; car has arrived at
the new salesroom of the Pierce-Arrow
Pacific Sales Company at Four
teenth and Couch atreets. Charles C
Fagan, the resident salesman In charge.
Is well pleased with the support al
ready given him by the purchasing
public of Portland since his arrival
and says the outlook-is very promising
for an extensive business In this field.
ffTOptACB af
sUTTIIV
Boosting the Average
Your starting and lighting system
will perform better if your storage
battery ic in good condition. Our
service is worth investigating.
BATTERY SERVICE CO.
Broadway North
battery at any time
Warning Signals
No car is better than it accessorits
The question of delivery seems to be
the only stumhlin? block, he says,
there belna; only three cars of thc
Northwest allotment for the coining
30 days rcmainins; unsold.
rto.n i.m.gi: tax advocated
Srwolar Iry on York Motor
Triii-k and Bnses Proposed.
There Is movement on foot In New
Tork State to have the Legislature Im
pose a special tax on motor trucka and
bue on the ground that these vphl-
ft t
1 - 1
Ever since there has been automobiles
the Reo has been the Gold Standard a
gauge by which all others are measured.
The Reo is as light as any car can be built
and be permanently durable.
The Reo cannot and will not rattle nor jar
loose in its joints in six months nor in six
years.
Forty carloads of Reos have been sold by
us in the past five weeks to discriminating
buyers, who looked for and found the most
for their money.
Northwest Auto Company
BROADWAY AT COUCH
K. v7. Vog-ler. Pres. C. M. Mensies. Salesmgr.
Prices remain unchanged for the present
- Four ?875 Factory Six $1250
Hand Operated
$21 50
rles dsmsge public highways. No don't
this kind of traffic gives a severer teat .
to the wearing qualities of the highst
ways than was anticipated at the lima
of the construction of many of the s-x".
called good roads.
In this connection, however, it must "
be borne in mind that It Is a. fund-!
mental proposition that the highways .
should be free .free for the benefit o-C
all the people, in other words, the
taxation of automobiles to maintain.'
road, or the Imposition of special
taxes on motor trucks, for example, ,
arc not in keeping with the time-hoiv
ored rnnf.ption of the public highway.