if
' THE SUNDAY OREGOXIAX, FORTLAyPj FEBRUARY 37, 1916.
AUTO NO LONGER IS
FOR PLEASURE ONLY
A. D. Rlughoff Declares That
99 Buyers Out of 100 Now .
Are Business Investors! . .
FAULTS TRACED TO DRIVER
Lire r .Machine Depends Exactly on
How It Is .Vscd, 'Says Overland .
and Willys-Knight Agent.
. Abuses Pointed Out.
!!Y A. D. PLUGHOKr.
Vice-rrexidcnt and General' Manager J.
W. Leavitt & Co.. Pa.dnc Coast Dis
tributors Overland and Willys-Knight
Motor Cars. '
Xlnety-nine out of 100 who buy au
tomobiles today consider that they are
number of speeds forward. These vari
olas speeds are for the purpose of giv
ing the car momentum with the least
possible strain. A car should be start
ed "gradually on first speed.
As the momentum is picked op the
driver shifts so that the motor does
nnt hpr unusual strain. If you make
. ..i..ir ,,n habH wplpht it will
juur.uiuiui 1"' 11 1 -m , n,i
after a time, -develop noises. There vwu
also be noises and grinds in tne trans
mission gears or rear axle.
nwnm nsuaHv attribute such trou
n.. ... f.iiita in thn mr. when as a
matter of fact it is the driver's own
carelessness that is to blame.
It is not unusual to hear that certain
-r are hard on tires. Some cars
are, through improper balance or
small tires. Yet
how many drivers do you see on the
street every day who stop their cars in.
say, 20 feet, when there is no reason
on earth why they snouia not use i
fcetT
Sudden Stops Harmful.
Often in approaching- a corner where
.t J ,.,4r4 trnftiP 9.. PTA11 1 many
LI1CIO IS l , u " ' ' ' ' ' -.1.1 J
driversxmaintain their speed to witnini
a few yards or tne crossing, men
a vigorous application of tne oranw
they come to a sudden stop. In such a
case the pavement acts uae n , cuf.c
file on the tires and wears away vai-.
uable rubber. Quick stopping is some
times necessary, but very rarely so,
when one is driving in city traffic
Discussion in the matter or tramc win
save much or tne tire wear jiuuui
which. - owners have 'sometimes com-
1 ......
m i ni.u. .
The question of brakestoo. is one of
the roost important in driving. Brakes
are not put on an automobile for the
purpose of stopping the wheels, but to
compel the wheels to travel slowly. It
is a well-known fact that if the brakes
HUPP SERVICE iHS
Company . Has 1 Established
2100 Stations in 7 Months.
OTHER CONCERNS TRY PLAN
Mr. Drake Says That Coupons Goocj
for 50 Hours' ' Free bcrvicc, Is
sued to Buyers, Being Used
to Advantage by Owners. ,
i munthn of Dractical demon
stration of the Hupirtobile Nation-wide
service plan for automobile, owners
has convinced J. Walter Drake, presi
dent of the Hupp Motor Car Corporation.-
that it is the most valuable in
novation for the automobile owner in
the last year. . .
"We have now had our ation-wiae
service plan, which we inaugurated at
the start of our present season, in
practical operation for seven months.'
said. Mr. Drake, "and we find that it
has met with the most hearty approval
BIG SIX-CYLINDER RESPONDS TO 52-POUND YANK OF HUMAN ARM.
y
I- t
V1 vmMm&&v$
A? k.' " I
OVHRLD SIX ANSWKRIXC CALL OP J, W. LEAVITT 4 COMPAXY SALESJIAH,
" To deinon-trate the lifrht weight and the perfect balanced the new Overland Six automobile one of the
.in Tih. l w Leavitt & Company pulled off-a stunt the other day that is apt to startle the unin
HlateT The cSwaV-K nd the brakes released. An ordinary scale then was attached
to ! tho bumpe" in front Then the salesman set his muscles and pulled until the machine moved. It required
only 52 pounds to pull the six-cylinder, seven-passenger car across the street. -
making a service investment.- The au
tomobile has ceased' to .be-regarded as
a luxury. The general utility, as well
as the pleasure-giving quality ofa
motor car, has .been so well demon
strated that owners no longer regard
their cars as mere toys.
An automobile is. alter all, simply a
marhjne. A new oar is a potentiality
which will run (satisfactorily for a
i:iven number of miles, carrying its full
qfiota of .passengers and equipment,
and which will accomplish the various
things for which it is desired for a
'ivtn length of time ihe life of the
mechanism.
Driving is the service a car ren
ders the themes by whi'-h the ma
chine delivers its quota. Good driving
enables the owner to ' realize the full
altie of his investment.. Careless driv
ing and lack of care depreciate the In
vestment out of proportion to the serv
ice .rendered. Only by good driving
I"cs one get the most out of his car.
Technique .erded In Driving.
Driving an automobile consists of
more than merely operating the clutch,
changing gears, applying- brakes and
steering.
To drive well, and therefore get the
best service "from your car, requires a
little study of the machine. Many of
the minor troubles which private own
er have with their cars result from
not having attached the. proper import
ance to the minor points of driving.
It. does not necessarily follow that
tlie owner of a car must take a special
course in mechanics or serve an ap
prenticeship in an automobile factory.
It is the effort rf the Willys-Overland
Company to make its cars so nearly
troul-U; proof that very little tech
jiirarnowledge is required to set sat
isfaction. Probably nil companies pub
lish complete instruction books, which
thould enable an owner to handle his
car well. And I do believe the greater
number of owners today understand
the general principle of ' their cars.
They may occasionally be very careless.
in such matters as luorjcation, aajust
inents, etc.. but I am convinced that
where dissatisfaction exists -it is large
ly due to careless handling rather than
to absolute abuse of the machine.
One of the most common faults of
driving is starting away too fast.
Transmission 'gears invariably have a
of a streetcar or .a locomotive are ap
plied so hard that the- wheels stop
entirely the result-is a flat wheel.
The same conditions apply in apply
ing the brakes to a.n automobile. Of
course you don't hear the flat wheels,
but J-ou have, nevertheless, worn flat
spaces on your rear tires.
Don't Let Your iJotor-"Race."
Another common fault in driving -is
allowing the motor to "race." Espe
cially in crowded traffic you frequently
see driver throw out Ills clutch and
apply his brakes, reducing the speed
from 20 miles an hour to. say five miles
without reducing the speed of his mo
tor. Allowing the motor to ,race simply
uses up some of the efficiency of the
car. which ought to be conserved for
mileage. This fault permitted fre
quently means loose valves and knocks
in the motor. , When these develop
don't lecture the repair man with a
complaint about your ear,- but study
your own driving a little and lind out
if perhaps you are not at fault.'
It is in the matter of turning corners,
perhaps, that the average automobile
driver is most greatly at fault. It
remains to be proved that dashing
sound corners at high speed saves any
time for the driver. - lb certainly does
not save tires, wheels, gears and mech
anism genera-Hy. There is no reason
in the world why a driver should not,
in 999 cases out of a thousand, reduce
his speed one-half when turning cor
ners. .
Car's Fault Laid to Driver.
Almost every driver of a car has no
ticed other cars with th? wheels out of
alignment, noisy beveled gears, imper
fect action of the differential and sim
ilar defects. This Is, in many instances,
not all the fault of the car, but rather
the fault of the unthinking driver, who
turns corners at too high speed and
places wholly unneeessary-strain tkpon
everv part of his car and extrava
gantly wastes his tire service.
In hill work, too, many drivers lit
erally abuse their cars.. There seems
to be a personal satisfaction to the
average driver of a car to say that his
car will take such and such a famous
hill "on high." There seems to be a
prejudice against the use of the inter
mediate transmission speed. 1
of all owners. Hundreds of. letters
have" been received by our company
commending us on the excellent serv
ice rendered to the owner, and we feel
well-repaid for the great effort we
Wive made to put this plan into ef
fect. -, -
"The greatest tribute to the Hupmo
mile Nation-wide service plan hae been
the" attempted adoption bsi other com
panies of service systems of similar
natures. Special equipment concerns,
such as lighting and starting, battery
and speedometer companies, have also
adopted our plan and are making much
capital of it in an advertising way.
"We now have over 2100 service sta
tions throughout the United States and
Canada and are increasing this number
at the rate of about 120 a week. Over
95 per cent of the coupons are being
redeemed monthly. We have service
stations all the way from Juneau,
Alaska, to Miami , 'Fla. We have es-
nablished service stations in the high
est altitude, such as Ljeadvuie, coio.,
which is about the highest point an au
tomobile can go, as well as at Coach
ella. in Southern California, which is
200 feet belew sea level.
n rti jC- Ttiess. our Newark.
tf. J., dealers, have made the best record
with !4 service smuuuo m uoac
County.
"Hverv Hunmobile purchaser is en
titled to and is given with his car a
Hupmobile service coupon book gooo
for 50' hours' free service at any one
of these 2100 stations in the United
States and Canada. '
"Our Chicago distributor, T. J. Hay,
has established 89 stations in Chicago
alone. This means, that every Hupmo
bile owner can get service in all parts
of the city."
Vernon Castle Buys Hupmobile.
" Vernon Castle, who,-"with his wife,
has revolutionized modern dancing by
introducing some original movements
of their own, is now the proud pos
sessor of a model "N" Hupmobile, which
he has-just purchased from George
Leghorn, of the Atlantic Automobile
Company, distributors for the Hup
mobile in Boston
Parachutes to trine an aeroplane safely
to land after it had met with a mishap in
flight are a French invention.
GINT MOTOR TRUCK COMBINES WORK OF HAULING, DUMPING, SPREADING AND ROLLING
ROAD MATERIAL, AS WELL AS PULLING AUXILIARIES.
' '...I."".!. ...... .:
-
I : t'i-r
.CC- - - . 4 . -
. r - , - m ; . i -1i . ' "
t - WHITE GOOD HOADS TKl'CK, HBST MODEL OP WHICH ARRIVED IX PORTLAND LAST WEEK
' -Tk. r.r huiiriins- or maintaining a road depends largely upon the equipment that is used." remarl
WHITE GOOD HOADS THICK, riUST MUUKL Of viiii.i Aivm,c.u v, ...,
' "The cost of building or maintaining a road depends largely upon the equipment that is use
R S Hurd manager of the Portland branch of the White Company, last week, as he admi
good' roads truck to reach this territory. ' ..-,.h
ised," remarked
red the first
te emilnment
"Without modern macninery a iarg pari or eveiy u h , i U
,m of rnnd costs less and is built faster. Old-fashioned equipment is being replaced by a
new md more efficient type. Mules and traction engines are being supplanted in every form of road con
struction and-thereby labor is reduced, work is simplified, roads are Duut better ana iunas go iurinei.
"Tv, white irood roads truck, the only 6ne that has been designed and built especially for highway
nite fioou roaus iiuuRf mc uinj who " " v ' ' '
work combines hauling, dumping, spreading and rolling road material' as .well as pulling graders, leveiers.
drags' scarifiers and trailers. Its broad,-gauge steel wheels enable it to operate on soft ground .and fresh- ,
marie 'surfaces without any danger of cutting its tires on rocks and other sharp obstacles." t
ighway
leveiers.
7
I i ll
When your wife
a Reo-
drives
i '
Ml!
You are ' certain rtZ
the mere knowledge of how, to start, steer and stop it.
The accessibility to the simplified mechanism gives her
a full understanding; of the, power plant in its entirety. .
This new interest-- ?k
knowledge assures of stronger and better nerves of
self-reliance of better health with its resultant pleas
ure and happiness, not only for her but for the entire
family who share in this economical investment.
The present low prices on
T? -rc, cannot be guaranteed after our original
XvCOo allotment for this season has been sold.
Prices f. o. b. factory:- Reo Four $875. Reo Six $1250.
ft!
:. - v
Nor tli west
Auto Company
Broadway at Couch Street
(Our Only Location)
t '!
i :,:
hi'
I .'I
p.l!
he
Portland
P. W. VOGLER
President
Oregon
C. MMENZIES
Salesmanager
i 'i.
I
,1
"The Line Complete" Marmons, Coles, Reos
FUTURE DEFENSE SEEN
ALTO TO BE VSJJD TO THA.MSPORT
TROOPS, SAYS W. K. FLASDERS,
Motors Are Declare" to Be BIB Factor
in I'laas for American Ire-pnredness.
When X'ncle Sam goes again to war
he will go in a motorcar. So declares
President Walter E. Flanders, of the
Maxwell- Company. Therefore, Mr.
I'liTiion. oHHs. a hi- factor in Ameri
can preparedness will be our large sup
ply of motorcars ana our ipimr 10
build more of them in large numbers
and on short notice. '
Mr. Flanders points out that there
are many spots on our coasts avail
able for the landing of a hostile force,
but not accessible by railroad. An in
vader mght therefore mask his attack
long enough to beat our defending
force tc one or these points, mereuy
'establishing a foothold. But there are
no landing places on either Atlantic
or Pacific coasts not reached by coun
try -oads roads which light, powerful
cars are able to travel handily the
year round, and at more tnan moderate
speeds. Provision by which these
nnn h. mi ci hv crreat num
bers of motorcars would be obviously
part of any riationai pian ui ji eola
tion. Mr. Flanders believes. . -
".;.. v- AmAt1rnn Alltnmohllft IT) .1T1 -
vi . v. um j, ...... - -
ufacturens a month or 'two of warn
ing," declares the Maxwell cnier exec
utive, "and they could turn out enough
.. A.fn nn uTTnv of 2o.ouo men
on each coast with vehicles that would
enable them to shift position iuu miies
In- any 24-hour perioa. oucn an enuni-
. ....1.1 .- . . i . . ,Kam fpnm t h f-i r hll T -
lllt.iii. tjwwtv ...... . .
racks to the very point they, might be
needed. It would mane tne mnvenism
of troops independent of railroads,
which, it is fair to assume, might sur
, i-..1-nrj. i u fmiYi fttruetive attempts
of the enemy's secret service during
the davs immediately prior to an at
tack."
the event of war Uncle gam will make
great use of thousands of privately-owned-
care. These probably will be
attached to the citizen soldiery, -fn
manv cases, he predicts, they will bo
driven by their owners. Definite pro
vision for such a citizen motorist re
serve may already be part of the War
Department programme. Mr. Flanders
points out. At any rate, it is plain
that Uncle Sam has apparently ceased
to regard the motorcar as an object
of double or treble taxation."
New Car Owner in County
THE following residents of Mult
nomah County -have just received
license tags for new automobiles reg
istered this year for the first timet
according to the records of M. O.
Wilkins: '
N.- Anderson. Teon building. Ford;
A. A. Bailey, 109 Second. Studebaker;
C. E. Brown, Linnton, Reo; W. E. Bur
dett, 321 East Taylor, Buick; City M6
tor Truck Company, 315 Hawthorne
avenue, Marion; R. D. Cruikahank, the
Cudahy Packing Company, Studebaker;
Halvor Dahl. 400 Jefferson, Oakland;
D. J. Ellis. 415 Oregonian, Ford: N.
Freedman, 61 West Je.-sup. Ford; K. L.
Griffith, 3.11 ' Fremont. Ford; I. B.
Haye.. 48 Broadway, Case; A. Humph
ries. 300 Williams avenue. Hupmobile;
W. F. Jeffress, Fourteenth and Irving.
Haynes; C. E. Manning, 54 Colorado
boulevard, Jeffery: H. A. Maloney. 61
Seventy - fourth. Ford: Lorin Mclvin,
503 jr.. Ankeny. Studebaker; J. D.
Mickle. 510 Worchester building. Ford;
Mrs. Etna C. Hanson, 767 Madison.
Ford: Rushlight & Hastorf. 354 Haw
' i.n,n. Html, .hnkr! A. E. Shank. 1-111
rKast cilisan. Ford; Western Transpor-,
tatlon Company, Flret and Ankeny,
Ford; John E. Wittman, 202 Grand
avenue, Hupmobile
Coquille prclers New Paving.
MARSHF1ELD, Or., Feb. 26. (Spe
cial.) The City of Coquille' has or
dered paving by bituminous rock with
a five-inch concrete base on three
blocks Third. Elliott and Henry. The
bids will be called for some time dur
ing March. The Council at a recent
meeting considered both bitullthic and
bituminous covering Tor Tne improv.-
Automobile Agency
- Open
Manufacturer of a good line of touring cars, the
quality of which cannot be questioned, selling at
popular prices and well known in this territory,
desires an. aggressive dealer for Oregon. An
opportunity to line up with a good seller. Don't
overlook it. Address AP 316, Oregonian.
menii aim me miiu-i
. t ii... i
was cstimutt.'d uL $1.02 ii urd.
pa v In. if done hi-retoioio in v-oi
conts eutirt'iy ol uiiununous i
Wanlilnfctnn. D. f.. It now n nn thn
..r in., rii-uu hlalorv tho cHv km
.1... tn m ..f n..1lt h iuMM hikI ttal rlulu
FOR SALE
A REAL BARGAIN
OVERLAND
ROADSTER
11(13 m del. clrrtrlmllr
started and Hahlrd, with
new ' battery tin manthH
uariiBlff I. Strombrra mr
burctttr aad raaay other ae
rrorr. Paint In vend
ronriltloa. Tlrf f.lr I. irrj
Kood. Hua M.ooo mllr.
tiiapy-appeaHna enr, vtar
raotrd alve enfllrt rr
lec. A baraain S7U under
market prlee are want
ndM. Owner lealna for
California.
$380 All Cash
fall tnilayi i:at H.1IT or H
2.V. Call tomorrow i II S.'NI
or Main tt1-. Write ll
ltr, Oreuoiilmi.
4Miv Flanders also believes that in