THE STJXfcAY OltEGOXIAX, -FORTLAXD, FEBRUARY 27, 1916.
1G
MULTNOMAH COUNTY ASSESSOR, WHO ANNOUNCES CANDIDACY
FOR RE-ELECTION.
ASSESSOR H. E. REED
SEEKS RE-ELECTION
Said the Critic-
"Give us TRACTION;-
Candidacy is Based Upon Rec
ord Established . During
First Term in Office.
without Friction!"
POLICIES ARE OUTLINED
Patronage of Home Industries,
Work Along Standardized Iilnes
and Budget System for AH
TTnlts of Government Favored.
Henry E. Reed, Assessor of Multno
mah County, announced his candidacy
yesterday for re-election to a second
icrrn, subject to the Republican pri
mary. So far, he is the only candidate
mentioned for the Assessorship, either
by Republicans or Democrats.
"I will seek re-election as County
Assessor upon the record of my first
tern' said Mr. Reed in a formal state
ment of his candidacy.
"It has been my endeavor to dis
charge mv duties with courtesy, effi
ciency and economy and with the ob
ject in view of establishing the office
in the public confidence. The result
which has attended this effort will be
left to the Judgment of the public
"In announcing my candidacy, I will
refer the voters to a few things ac
complished during the present term.
.Personal Supervision Cited.
"All branches of the work have had
jny constant, personal supervision.
Knowledge of the details Justifies me
in Baying that the office under the pres
ent administration 1b handling each
year as much work as it handled in
1912, If not more, and for a cost ap
proximately of J9000 less per year.
"At the beginning of the current
term, the office had beea allowed for
the year, 1913, an expense account of
$60,000. Notwithstanding that the
legislature of 1913 so changed the as
sessment laws as to require the roll to
be completed 43 days earlier than
-usual, the office saved more than $19,-
000 of the allotted amount.
"Each year of the present adminis
tration the office has spent less than
the face of the budget, the total saving
for the three years being about $27,000.
In the seven years before 1913 the ex
penses of the- office exceeded the bud
get allowance from $2300 to $8700 per
year, the total deficit for the seven
years being nearly $34,000. These fig
ures are taken from the County Com
missioners' Journals and the official
reports of the Cojinty Auditor.
Measure Standard Adopted.
"Conforming to the practice of other
communities where system has been
Introduced into assessment methods, the
office has adopted, subject to such re
vision as experience may dictate, a
normal lot as a standard of measure, a
depth curve for inside lots, a scale for
corner lots, factors for valuing build
ings and a table for the depreciation of
buildings. Committees of the National
Tax Association have approved the plan
of adopting tested rules instead or
using arbitrary Judgment in the val
uing of property.
"The methods which have been In
troduced and applied in Multnomah
County have eliminated guesswork In
the computing of values. As a further
step in the direction of certainty, the
office this year installed a permanent
record of realty sales as representing
cash value of property conveyed, of
loans as indicating the value of the
real estate security accepted by the
lender, and of leases as representing
values based upon capitalization of
rental.
Tax Kate Sheet Published.
"Each year, beginning with the roll
f 1913. the office has published for
the information of tax payers, a tax
rate sheet containing the rates of levy
and summary of all taxes levied for any
purpose in any taxing district in the
county. This information had never
before been available to the public, ex
cept in a limited way. Its annual pub
lication now gives the public full in
sight into the amount raised by taxa
tion for the conduct of the various
functions of government.
"Believing in the principal of patron
izing home industry, one of my first
official acts as. Assessor was to put a
stop to the custom of sending out of
Multnomah County for the printing and
binding of the assessment rolls. While
the rolls were in transit from and to
Portland they were in great danger -of
destruction by fire, or otherwise, to
say nothing of the possibility of alter
ations. "The practice was an injustice to
local printers and binders, who have
their capital Invested in this county
and employ labor and pay taxes here.
1 adopted the policy of keeping this
work at home and have been well ,
served at reasonable prices by our
home manufacturing institutions.
State Census Opposed.
"At the County Assessors- Conven
tion at Salem in December, 1913. I in
troduced and obtained the adoption of
a resolution recommending that the
Legislature of 1915 repeal the law re
quiring a state census. So far as my
Information goes, this was the first
move in this direction. The law re
ferred to was repealed in 1915 and the
taxpayers of the state 'were saved a
cost of collecting Information which in
the past has proved valuless. Multno
mah County saved $18,000 by the re
peal of the census law.
"I have kept the promise made In
my first campaign to the effect that
if elected, I would make the office an
open book to the people. There is
nothing mysterious about the assess
ment of property, nor is there any in
formation which an Assessor should
conceal or has a right to conceal from
any one. Therefore, the office since
1913 has made accessible to all per
sons, not only the books which the law
designates as public records, but also
field books and other reports and docu
ments bearing upon the subject of as
sessments. Budget System Favored.
"I am In favor of the budget system
for all units of government, which
have the authority of law to levy taxes
and expend public money. As a mem
ber of the Multnomah County budget
committees of .1914 and 1916 and ad
visor to the committee of 1915, I en
deavored to do my share of the work
of installing the system in this county.
1 am also in favor of an effective tax
limitation law and have publicly ad
vocated amendments which will
strengthen the present enactment on
that subject. Tax limitation, properly
framed and administered; will not
hamper government.
"On the - contrary, ik will promote
economy and efficiency. It will shed
needed light upon the details of all
budgets and the purposes of expendi
tures of public funds, and bring to
the people full value for the money
which they pay into the treasury.
"Beginning with 1913, the office
established a rule of assessing all land
with regard to its physical condition,
ownership and value on March 1, the
assessment date, as the law seems to
contemplate. This action brought to
an end the custom which had prevailed
for some time of assessing as lots and,
blocks, land which was in acres on
the assessment date and platted subse
quently thereto."
SCHOOL WIIIS PRAISE
Scope of Medical Branch of
University Explained.
LACK OF MONEY HAMPERS
Officials Point to Unbiased Sur
. veys by Great Organizations
and Tell Civic League of
Plans for New Building.
That the school of medicine ol tie
University of Oregon is 'Jf illiiV ' a
remarkable degree- its ntece Se
Northwest in research work, in educa
tion of young men for the efficient
practice of medicine and in co-operation
with the state ana county Doaras ol
health in an advisory capacity in mat
ters concerning the public health,, in
spite of the limitations of equipment
and financial resources that hamper it,
was the opinion expressed by members
of the faculty of the school at the
luncheon of the Civic League yesterday.
In making this assertion they
pointed out, that they did not depend
upon their own opinions, but were
backed by the official finds of surveys
by great school foundations.
Dr. K. A. J. Mackenzie, dean of the
school of medicine, pointed out that
there are 80 teachers, men of promi
nence and weight in their department
of medical practice, who are giving
part of their time as instructors with
out pay. All of the state appropria
tion for the school goes into mainte
nance and into the pay of the six or
seven full-time professors.
"The cost of training a young man
in the school of medicine is about $450
a year, he said, as win De reaany
understood when one remembers the
expenslveness of the equipment neces
sary to carry on such work. The fees
from the students are only $150 a year.
From this it can be seen readily that
the school must depend for its continu
ance in its work upon the appropria
tion from the. state and upon private
donations."
Dr. Mackenzie mentioned the cam
paign that is now on for a building
fund, and predicted that within the
next 60 days he would be able to an
nounce that they were ready to begin
building with'a fund of not less than
$100,000 on the new campus donated by
the O.-W. R. & N. Company.
Dr. R. B. Dellehunt outlined the act
ual service that the school is doing for
the state in its three essential lines of
activity, and pointed out that as its
financial backing increased the scope
of this service would increase incalcu
lably. Professor W. H. Norton, assist
ant to the dean of the school of medi
cine, also spoke.
Before the opening of the regular
programme. J.' W. Bengough. Canadian
cartoonist, gave a short "chalk talk"
for the entertainment or tne league.
President P. L. Campbell, of the Uni
versity of Oregon, was chairman.
STEVENS BILL DEFENDED
W. 1'. Woodward, Says Price-Cutting
Is Dishonest Advertising.
PORTLAND, Feb. 26. (To the Ed
itor.) A recently published dispatch
under the head "Trade Bill Fought
Price Cod for Designated Goods Is Op-
nosed." describes the formation of an
organization for the purpose of oppos
ing what is termed the "Stevens Dill.
There are some statements in this
article which call for a reply. In order
than the features and purposes of this
proposed legislation may be more
clearly understood by tne consumer.
who Just now is being brought into the
limelight by department and mail
order Btores, as the ultimate victim or
the evils which the proposed legisla
tion will compass. The organization
seems to contain very few "ultimate
consumers" department stores, princi
pally, and other names unknown to
the consuming public, either as manu
facturers or in any other way.
There is now before Congress, in the
hands of the interstate and foreign
commerce committee, a bill introduced
by Representative Stevens, of New
Hampshire, and an amended bill Intro
duced by Representative Stephens, of
Nebraska. In the latter bill there are
amendments which were 'inserted for
the purpose of meeting the objections
of certain manufacturers and merchants-
as to certain conditions of sell
ing. They do not materially affect the
principle of standardization, but they
make a little clearer the evil of price
cutting and the remedy which this bill
seeks to provide.
The article referred .to above says
that: "If this bill should be enacted
into law nearly every manufacturer
would obtain a trade-mark for his
product and thereby obtain a monopoly
which would enable .him to control the
price of the same even after It had
passed Into the hands of the Jobber
and retailer. This is manifestly unfair,
as the manufacturer has it within his
power to fix his price at the time of the
first sale and then obtain whatever
profit he is entitled to. It Is certainly
contrary to public policy to permit him
to dictate the price after he has sold
his product to the Jobber or retailer
and received full payment therefor."
First of all, a manufacturer whose
product is unknown, is scarcely likely
to avail himself of this privilege. - His
trade-mark has acquired no especial
monetary value neither he, nor the
retailer, nor the consumer having be
come interested in-his product. How
different the case with the manufac
turer of a nationally advertised arti
cle, standard in quality and possessing
a standard value and selling price!
There attaches to the trade-mark
of this manufacturer a different
responsibility. His trade - mark means
something; carries the guaranty
of quality of uniformity a value
which has been created by the expen
diture of much money, effort and time,
quite apart from the intrinsic value of
the article to which It is attached.
These are the goods to which the 'gen
tlemen controlling the great mail-order
houses and department stores today
are directing their attention, as out
lined above. i
Standardization by law or a widely
known article sold under a trade-mark
takes away the privilege of "baiting"
the public by cutting the price of this
well-known article, and one of the
principal weapons of ; the cutter Is
wrested from his grasp. A cut price,
fundamentally, is the selling at less
than the marked price less than a
pTlca which will yield a fair margin
of profit, an article which is known
to the world as possessing a standard
of quality and uniformity. .
There are but two reasons . which
stimulate price cutting, one that the
customer, attracted by the "bait," may
be induced to purchase a substitute
which will yield a larger margin of
profit. The other is the presumption
which cut prices create in the minds
of the public, that all merchandise of
fered by the dealer . Is sold at corre
sponding reductions. Either or .both
of these Incentives constitute in the
last analysis a dishonest type of ad
vertising. It is selling merchandise
under a false pretense. So far from the
bill being contrary to the interests of
the Jobber and the retailer, it makes for
the best interests of manufacturer, job
ber, retailer and consumer alike. There
is no permanent advantage in deceptive
merchandising. The consumer may,
with cut rates, be able to buy a single
article for less than cost; sooner or
later that consumer of "cuts" will have
to pay for the overhead expense which
must be met at some time, by the mer
chant in conducting his business. He
must make up his loss on the articles
sold at a cut price by marketing some
thing else at a correspondingly higher
figure. This is axiojnatic.
If any person has a doubt as to the
ulterior purposes of cut prices. let him
read the . advertising of this nature
and note the various and sundry
clauses attached: "No telephone orders
received for these"; "customers must
call In person"; "only a limited amount
sold to each." Occasionally, and very
rarely, staple commodities are offered
at what are termed cut prices: for In
stance, sugar will be heralded In the
public prints at a very low price, with
the qualification that- this article,
alone, cannot be purchased other
groceries or merchandise must be
bought at the same time, and further,
no telephone orders will be taken.
Here is a store where there is a dis
play of these cut-rate items. Note how
skillfully they are displayed alongside
of "orphan" brands; the long aisles
of other merchandise which must be
traversed before the unwary consumer
can reach the offered "bait."
The article says further: "How mani
festly unfair to force the merchant -to
hunt out the manufacturer In order to
obtain permission to sell at prices less
than dictated." The merchant is under
no obligation ever to buy the mer
chandise, hence, the necessity of chas
ing the manufacturer across the coun
try to get permission to sell at a
lower figure is not a necessity at all.
The bill does riot create a monopoly.
It- will destroy. one of the greatest
monopolies In our country ' today, a
monopoly by the existence of .which
one or. two great mall-order houses,
department stores or general stores in
a town may, by singling out spoclal
lines of merchandise for their predat
ory cuts, ruin the business in that par
ticular line, selecting well-known, na
tionally advertised articles and slaugh
tering them, making an excellent prof
it the while, on other lines of which
they have many, proceeding from that,
to neck ware, toilet articles, groceries
and the like; saddling the overhead
of their business on lines which are
not cut, while the public Is being led
to believe by skillful advertising that
the articles offered at cut prices are
only indicative of similar cuts on every
other line. All of this is patent and
requires no elucidation..
A great department store not long
ago advertised the Ingersoll watch at
69 cents a watch which should retail
for $1 and which costs the dealer 67
cents. They made the statement that
they were able to do this because their
overhead expense was so low; because
they so skillfully conducted their busi
ness they could afford to do it. Along
side the Ingersoll watch was displayed
a watch of Swiss manufacture and an
American case, priced at $3.40. Inves
tigation proved that this watch yielded
this store a profit of over $3.50; it
was an unknown brand, however, and
was skillfully placed alongside a well-
WHEN there arose, in the Tire Industry, a sound of
Many Voices. each clamoring; that it3 Owner had
the very best ''Non-Skid" design that ever did happen
on a Tire, our Professional Critic said, with much Chuckle, "Give
us Traction, without Friction 1"
We are glad to have met that "Poser" more than half-way.
Here's how and why.
Makers of "Non-Skid" Tires, in a mad effort to produce maxi
mum Traction, have done the very natural thing of being too sue
ccssul Too successful in gaining Traction, not merely through "Non
Skid" designs, but through providing a sandpapery texture in Tire
Tread Rubber which grinds against the pavement, wearing out as it
grinds.
Of course such Treads HAD to be made very thick, and the
Tires very HEAVY, in order not to wear out too soon under such
constant grinding, with such constant strain on the Rubber Adhesive
between the many layers of Fabric in their necessarily cumbrous
construction.
Of course, such Tires were heavy in that part of the Car below
the Springs where Engineers say that every pound of weight counts
as more than twenty pounds placed above the springs.
But beyond all this, their great thickness, the many layers of
Fabric and the stout Tread of gritty, sandpapery, Rubber, made them
naturally stiff1, unyielding, hard to bend, and conform where obstacles
were struck, hard to drive with moderate power, and slow to coast
down hills (which proved all this).
The intention wa3 good, but the result was a relatively hot,
stiff, Tire, with a Traction-wave to overcome that went far toward
boosting the Sales of Gasolene.
Well,
Making the Silvertown Cord Tire, taught us a few lessons
in the manufacture of lighter, cooler, more flexible and enduring
FABRIC Tires.
n
HE VSilvertown" Tire, you know, gains its marvellous
Speed (and the Coasting qualities that demonstrate its
Speed) primarily through having only TWO layers of
Cords, laid transversely.
Of course, these TWO layers bend more itadily than Five, Six,
or Seven Layers of Fabric do (or of Cord would).
But, we found it necessary, in order to conserve that flexibility
(in the Two-cord construction), to put a Rubber Tread over it
which was equally flexible, equally strong, and elastic enough to act
as a sort of spring between the Earth and the Tire-Basing, when
Brakes were thrown on at stopping, or clutch thrown in at starting.
So, we had to devise practically a next) kind of Rubber, for
this purpose TWO YEARS AGO.
This new type of black "Barefoot Rubber" now does for
GOODRICH Tires a work similar to that done by the wonderful
Alloys of Steel and Bronze in modern Motor Car construction.
It multiplies Rubber Efficiency, for Tire purposes, while decreas
ing its Weight, and without increasing its Bulk, or its Cost to you.
NOTICE.
"No Concern in America made,
or sold, during its latest fiscal year,
nearly so many Motor-Car Tires as
did The B. F. Goodrich Co.
"Our published Challenge, still
unanswered, proves this."
S we cannot yet supply half the demand for "Silvertown
" 1 T; ' ..M;i ti.irrVk tviiniifnrtitrinfT fmuinmnnt
can be constructed) we decided to use this wonderfully
efficient black "Barefoot Rubber" in all Goodrich FABRIC Tires lor
1916.
This makes them the most Resilient and Responsive-to-Power.
the most Long-Lived and Lively, of all FABRIC Tires, at ANY
price, without increasing thei price to you.
We call this new Hyper-Rubber by the name and brand of
"Barefoot Rubber."
Because, it CLINGS to the pavement for the same sort of
reason that your bare foot clings to a slippery floor, while being flex
ible, stretchy, springy, and light.
TENACIOUS, resilient, enduring, this "Barefoot Rubber
you today get in all black tread Goodrich Fabric Tires Goodrich
Motor-Cycle Tires, Goodrich Truck Tires Goodrich Bicycle Tires,
Goodrich Rubber Boots, Overshoes, Soles and Heels, and in none
but GOODRICH products.
Get a Sliver of it from your nearest Goodrich Dealer's or Branch.
Stretch it thousands of times, but break it you can't.
Then test out a pair of these very moderately priced black
tread FABRIC Tires, and see ! B p G:odrich Rubber Co.
AKIln, OHIO
LOCAL AIfRKSS.
HROVUW AY AT 111 HNMDi: ST.
NX asv xz&f JJ i dJ 11
g'EAEEFOOT 7 fljjp
known, well-advertised, standard ar
ticle, being sold at a loss, for what
reason merely that the public might
be led to believe that this Swiss watch
with an American case was being sold
at a relatively low figure with the
Ingersoll watch.
It is such transactions as' these
which place the cutter in the predatory
class, and as long as this kind of ad
vertising and this form of merchan
dising can endure just so long will the
small merchant be squeezed out and
the . mercantile monopolies continue to
wax. W. F. WOODWARD.
NEW COURSE ANNOUNCED
O. A. C. Adds Work In School of
Home Economics.
rT?TWirVNT AfJTiTOrTTvTTTRAL. COLLEGE.
Dean Fawcett! chairman of the faculty
or nome economics ol me uicum
ricultural College, has announced a new
BtiiHv rcHlfh will hn offered
next year in the school of home eco
nomics, leading to tne Dacneior 01 set
ence degree.
The course will be designed to fit
young women in a scientific but liberal
way for the duties of home-making by
allowing a greater range of elective
i .ham i. Yi rmr nArmittpd In the
WVIA L in. . . o . " i
regular home economics course, which
prepares stuaents lor pmiuom . as
teachers and dietitians.
Competition Develops at Klamath;
KLAMATH FALLS, Or.. Feb. 26.
(Special.) A second Democratic can
didate for the office of County Com
missioner in this county -appeared
when William L. Welch, of Dairy, filed
his petition with County Clerk De Lap.
Mr. Welch will oppose Burrell W. Short,
who filed only this week for the same
place. Both men are strong In their
districts and In the city and a lively
contest is probable.
EASTERN WOMAN GUEST
MISS MEME BROCKWAT TALKS OF
SUNDAY-SCHOOL WORK.
Score Members of Workers' Union Bold
Monthly Luncheon at Rome of
Mrs. C. A. Mortlcn.
Twenty-five members of the Sunday
School Workers' Union met on Friday
at the home of Mrs. C. A. Morden in
Irvington for their, regular monthly
luncheon.
The guest of honor on this occasion
was Miss Me me Brockway, & prominent
elementary Sunday school worker from
Philadelphia who has been one of the
most popular speakers at the Wllliam
ette Baptist Institute, which has been
In session during the past week In the
White Temple.
The Sunday School Workers' Union
entertained for Miss Brockway five
years ago, when she last visited this
city, and the occasion on Friday was
a happy reunion of old friends. As ele
mentary secretary for the American
Baptist Publication Society, Miss
Brockway is in close touch with Sun
day school affairs throughout the coun
try, and in an informal way she gave
a most interesting talk about the work
both throughout the East and on the
Pacific Coast.
P. 1. O. Sisterhood Now in Albany.
ALBANY, Orl, Feb. 26. (Special.)
A chapter of the P. E. O. Sisterhood
has been established in Albany by Mrs.
Seymor, of Forest Grove, head of the
state organization. The officers ot
the new organization are: President,
Mrs. H. S. Logan; vice-president. Mrs.
J. K. Weatherford; recording secretary,
Mrs. A. S. Hart; corresponding secre
tary, Mrs. D. H. Bodine: treasurer,
Mrs. I. A. McDowell: chaplain, Mrs.
John Fenland; Journalist, Mrs.. L. E.
Tracy; guard, Mrs. Mark Weatherford.
"U" AFTER PHI BETA KAPPA
Eugene Petition Being Drawn Up to
Be Presented at March Meeting.
UNIVERSITY OF OREGON, Eugene,
Feb. .26. (Special.) When the senate
of Phi Beta Kappa, National honorary
scholarship fraternity, convenes March
10, It will be presented with a petition
frqm 12 Phi Beta Kappa members of
the university faculty for a charter for
an Oregon chapter. The petition is now
being drawn up and will be sent to
National headquarters during the com
Ins tvocIc
Members of Phi Beta Kappa In the
faculty are: Dr. R. C. Clark, Dr. H. A.
Clark, Dr. Timothy Cloran, M. H. Douglass,-Mrs.
Mable Holmes Parsons. Dr.
Joseph Schafer, Dr. Warren D. Smith,
Dr. Roy M. Winger, Professor F. L.
Stetson. Professor O. F. Stafford. Dr.
W. P. Boynton and Mrs. Ida E. Allen.
AD CLUB GETS NEW HOME
Headquarters at Imierial Will Be
Occupied Wednesday.
The Portland Ad Club has arranged
for its permanent headquarters in the
Imperial Hotel and will hold Us weekly
luncheons there In the future, begin
ning with the luncheon next Wednes
day. A suite of rooms on the second floor
is being fitted up most attractively for
the clubrooms and will be occupied at
once. The Ad Club has had its head
quarters successively in the Oregon,
Portland and Multnomah hotels and
was temporarily moved to the Henson
after the closing of the Multnomah
Hotel. Tho arrangements with the Im
perial will be for headquiirters of com
parative permanence in that hotel.
Junction City Sees Mclodrnmn.
JUNCTION CITY, Or.. Feb. 1!G. (Spo
cltl.) "The Night Riders." a melo
drama, was presented Friday night by
the Hiph School Dramatic Club. Pro
ceeds went to start a play-shed fnml
and to assist with the annual publica
tion of Junco-Kd.
HAVE COLOR IN YOUR CHEEKS
Be Better Looking Take
Olive Tablets.
If your skin is yellow complexion
pallid tongue coated appetite poor
you have a bad taste in your mouth
lazy, no-good feeling you should take;
Olive Tablets.
Dr. Edwards' Olive Tablets a sub
stitute for calomel were prepared by
Dr. Edwards after 17 years of study
with his patients.
Dr. Edwards' Olive Tablets are a
purely vegetable compound mixed with
olive oil. You will know them by;
their olive color.
If you want a clear, pink skin, bright
eyes, no pimples, a feeling of buoyancy
like childhood days, you must Bet at
the cause.
Dr. Edwards' Olive Tablets act on
the liver and bowels like cnlomrl yet
have no dangerous after elfecta.
They start the bile and overcome
constipation. That's why millions ot
boxes are sold annually at luc and 2 on
per box. All druggists.
Take one or two ntfctuly and note the
pleasing results.
The Olive Tablet Company. Column
bus, O. Adv.