EDITORIAL
AND SOCIETY
SECTION THREE
Pages 1 to 12
w vifssy&z&e&r - .
VOL. XXXV. . " rOItTLiAND, OinXtON, SUNDAY MORNING, FEItRUABY 20, 11UC. xo- 8"
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iVgjcf irgdngsdat IVif Be "Red Letter Day99 10 FREE STAMPS Will Be Given to All Visitors to &K Premium Parlors on theJFourth Floor
You Are Not Required to Make Any Purchases Whatever in Order to Get These Free Stamps Open a Charge Account at This Store and Get Stamps With Your Purchases
All Orders
Received from
Out-of-Town
Customers Will
Receive the Im
mediate Attention
of Our Expert
Shoppers.
Garden Seeds
Fourth Floor
None too early to select your gar
den and flower seeds. We have a
complete stock of tested and well
chosen varieties in Grocery Dept.
EXCLUSIVE
Portland Agents
for
the famous
GOSSARD .
front-lace;
CORSETS
Department on .
Second Floor.
Olds
fWortman
K
tug
Reliable Merchandise Reliable Methods
Pacific Phone Marshall 4800
Home Phone A 6231
MONDAY
Opening Night
"It Pays to Adver
tise" Company,
Ileilig Theater
Benefit
Crittenton Home
Dont Fail
to Attend.
REST ROOMS
Second Floor
Every modern convenience for the
comfort of our patrons rest
rooms, public telephones, writing
rooms, retiring rooms, etc., etc.
The Only
Retail Store in
the West
Occupying
An Entire
City- Block.
Perfect Daylight
on All Sides
Authoritative Spring Styles on Exhibition in Fashion Salons .
Opening Sale Women's Dresses at $19,85
Fashion Salons, Second Floor
Charming Models of TaffetaSilk and
Georgette Crepe All Colors
CRISP, NEW MERCHANDISE, made up for Spring, 1916, season. Dainty
models suitable for wear on all occasions, with the very latest style
touches. Affortunate purchase by our garment buyer enables us to
give the women of Portland a bargain in Dresses long to be remembered.
One model is of Georgette crepe, in. mart bolero effect, V-shape neck
and novelty vest. New full skirt with seven two-inch folds of taffeta silk.
Others in high waistline effects, some with cape collar over shoulders. Also
styles with jacket finished with tie and embroidered collars and cuffs. Many
other styles equally as attractive from which to choose. Trimmings include
buttons, fancy braids, laces, etc. Shown in white, plum, pearl gray, Gait
rose, bisque, black, Alice blue, green, pink, etc. Complete range of sizes for
women and misses in the assortment. All are beautifully C7Q fi
made and are right up to the minute.Opening sale price
New Spring SUITS New Spring COATS New Spring SKIRTS
$15.00 to $98.50 $10.00 to $52.50 $5.00 to $18.50
Second Floor-Fashion's new models in Worn- Second Floor-You will be pleased with the Second Floor-The separate skirt is indispensable
en's and Misses' Suits are here ready for your new coat styles, of this we are sure, for never to the woman who would be correctly dressed,
choosing. Smart belted and novelty styles, in were they so charming as this season. Many For street wear, for sports and general use, they
checks, stripes and plain colors. Serges, pop- of the new models have novelty belts and new are decidedly smart for the coming season. Our
lins, gabardine and other woolen fabrics, also cape collars. Others are trimmed with leather Spring lines are now on disp ay, showing the very
many beautiful new models in combinations of and buttons. An unlimited range of materials newest ideas in wool, silks and combination
silk and wool. All sizes, including extra are shown. Plain colors, checks, stripes, plaids, effects. Don't fail to see these when you are
large. Prices range from $15 to $98.50. etc. Prices range from $10 up-to $52.o0. in the store. Prices range from $o to $18.o0.
Model Grocery
Fourth Floor
Experienced telephone clerks at
your service from 8 A. M. to 6 P. M.
Great Three-Day Sale
Canned Goods
Fourth Floor Entire carload of
high-grade canned fruits and vege
tables on sale Monday, Tuesday
and Wednesday" at special low
prices. Order by dozen or case.
Our 25c Canned Goods
$2 Dozen
Peaches, Pineapple, Pears, Apri
cots, put up in rich syrup. Our
famous "OWK" brand. Assorted
in case if desired. ff
25c goods, per dozen
Fountain Peas, dozen cans, $1.25
Monopole Dimple Peas, dz., $1.50
Conqueror Corn, doz. cans, $1.35
OWK Tomatoes, doz. cans, $1.25
25c Asparagus Hickmotts at 200
Spring Fancies
Spring styles in Men's Hats are
now being shown in our Men's
Store on the Main Floor. Soft and
stiff blocks in black and leading
Spring colors.
Crescent-shape Hair Ornaments,
set with rhinestones, are to be seen
at the jewelry counter, on the
Main Floor.
Beautiful, indeed, are the new
Spring Waists of dainty, sheer
materials now ready on the Sec
ond Floor. Modest prices.
Dainty Brassieres for wear under
the new sheer blouses are to be
had in any number of pretty styles.
Second Floor.
Spring Draperies are now of
special interest to those who need
new hangings. Third Floor.
Get the Garden in Shape
For the Spring Planting
Third Floor Standard Garden
Tools from well-known manufac
turers. Our prices are right
Long Handle Shovels, 75c to $1.50
Short Handle Shovels, 75c to $1.50
Long Handle Spades, 75c to $1.50
Short Handle Spades, 75c to $1.50
Garden Rakes at 25c to 95c
Lawn Rakes at 40c to 95c.
Garden Hoes at 25c to 50c
Cultivators priced at only 75c
Lawn Edgers, priced at only 60c
Spading Forks, priced at $1.00
Pruning Shears, at 250 to 500
El GrillstOVO 5m5rf
THIS WEEK Special Demonstration
New Spring Models
Bien Jolie Corsets
Now on Display
Corset Salons, Second Floor Before you choose your
new Spring gown or suit let our expert corsetieres
show you the new models in the famous Bien Jolie
Custom-made Corsets which have just arrived.
One Model at $6.50
is of beautiful pink brocade material, styled with
new high bust fend medium short skirt. Finest of
workmanship and handsomely finished at top and
fitted with best kind hose supporters; also in white.
One Model at $5.00
This model is one of the very newest Spring num
bers, especially adapted for the average figure. New
high bust and medium short skirt. Shown in white Klt&aue
coutil or in dainty pink brocade. Best quality hoseTneco-Vee
supporters. Shown in all sizes from 20 up to 30.
$5 to $12.50 Corsets $2.48
7 J U
New Ribbons
On Sale Corset Salons, 2d Floor
Sale extraordinary, of' high-grade Bien Jolie and Gossard Front-Lace
Corsets at a price that will close the lot out in a single day. Models
which the factories have just decided to discontinue. They are all good
fresh stock such as you would be willing to pay regular price for. Not
all sizes of each model but all sizes in the lot, ranging tfJO j Si
from 20 up to 36. $5.00 up to $12.50 Corsets, priced at only V '0
Girls9 New Spring Coats
Electrical Appliances
Third Floor An expert from the "Hotpoint" factory will be here for a
short time and will be pleased to give you a practical demonstration of
the various "Hotpoint" Electrical Appliances COOK ELECTRICALLY.
Hotpoint Irons, $3.00 and $3.50
Hotpoint "El Grillstovo," an elec
trical stove and griil combined, very
useful, priced at only $5.00
Hotpoint "Ovenette," an electrical
roasting or baking oven, at $2.50
Hotpoint "Boudoir Set" for milady's
dressing table. Small, compact
and safe. Priced at only $4.00
Hotpoint "El Glostovo," an elec
trical range, makes toast, coffee,
waffles, fries eggs, chops $4.50
Hotpoint "Safety Comfo," an elec
trical, flexible, adjustable pad, ex
tremely useful, priced at $($.50
Hotpoint "El Cooko," cooks a whole
meal at the same time. Beauti
fully finished. Priced at $30.00
HOTPOINT "EL BACKO" PORTABLE OVEN PRICED ONLY $1.00
Sale of 1000 Casseroles
65c Size at 45c Each
90c Size at 55c Each
Third Floor At these ' special
prices Monday and Tuesday only.
Splendid quality brown earthen
Casseroles, with enameled white
lining. Made exactly like this il
lustration no handles. Better or
der one or more of these and save.
90c large-size Casseroles, only 550
65c small-size Casseroles, only -150
(T v
Are Now on Display
Children's Wear, Second Floor Here's good news for mothers who have
been inquiring about the new Spring Coats for girls. We have just
opened up a big shipment of latest models in sizes 6 to 14 years of aae.
Smart sport coats of plaids in beautiful colorings. New full-length coats
some have silk trimmings, others with leather collars and belts. Also
new Silk Coats in black and colors. The new styles are much fuller
than heretofore. Prices range" from $1.98' on up to $14.75.
Embroideries UNDERPRICED
75c Embroidery Flouncings 39c
$1.50 Dress Flouncings at 79c
18c to$l Yard
Main Floor For millinery pur
poses, for neckwear, for dress
trimmings, etc., we show the very
newest Spring novelties in stripes,
plaids, figures and floral effects.
NEW NARROW RIBBONS in nov
elty effects. New gold and silver
Ribbons and new satins, moires and
taffetas in the latest colorings.
New Novelty Veils
75c to $2.25
Fine Mesh Drape Veils with new
vinet border, priced $1.50 and $2.25.
New Ruche Veils in latest novelty
patterns, priced at 75c and $1.00.
New Circular Veils in black, very
stylish, priced $1.65 and $2 each.
The NewSpor t Ties
Sell at 50c
Styled similar to Windsor ties, only
much larger. To be worn with
middy suits or blouses. Various
colors. Have silk or pearl EZff
slide to hold in place. Atv"
Venise Collars and Sets
Main Floor New Venise Collars
and Sets, Embroidered Organdie
and Voile Sets, new Net Fichus,
Organdie and Net Guimpes, Or
gandie Vestees and Flare Turn
overs. Priced at 35c to $1.25.
New Millinery Modes
For Spring
Captivating Styles for Wear
With Earlu Spring Suits
Millinery Salons, Second Floor If you would
see the newest in Spring Millinery come to
this store. Every day we arc receiving new
shipments direct from New York and other
style centers of the very newest creations as
fast as they appear on the market. - Come
tomorrow and look over our fine showing.
New Pattern Hats $10 to $25
NewTailored Hats $7.50to$12
mm
.-.I
NEW SPRING MODELS in Untrimmed Hats
in all the latest shapes and materials. New
Millinery Trimmings in wonderful assortment.
Sale Extraordinary !
Dr. DierneVs Linen Mesh
Underwear for Men
$3.25 Linen Mesh Shirts and Drawers at $2.44
$6.50 Linen Mesh Union Suits Special at $4.88
Men's Store, Main Floor Owing to the sharp advance Jn prices of Dr.
Diemel's Linen Mesh Underwear, we are unable to buy n't a figure which
will enable us to sell at the long-established prices, therefore we have
decided to close out the line entirely and give our patrons the advantage
of buying at regular factory prices the same prices quoted to us by
the manufacturer. No doubt hundreds of men will be anxious to supply
their needs, not for one season, but for a couple of years, at these low
prices. We are now out of some sizes, but still have a good assortment.
DR. DIEMEL'S Linen Mesh Union
Suits for men. Grade always sell
ing at $6.50. Priced
special the garment
4.88
DR. DIEMEL'S Linen Mesh Shirts
and Drawers for men the quality
usually priced ut (J O i i
$3.25. Priced now at v5
MAIL ORDERS FILLED WHILE QUANTITY LASTS
Latest Novelty Footwear
Of Black and Bronze Kid or Patent Colt
WOMEN'S BOOTS of black glace
kid. Very fine, soft texture. New
high-top model, so popular at the
present moment. Fancy buttons
and leather, half -Louis heels with
neat narrow toe and hand-welted
sole. An elegant boot that fits
beautifully. In all
sizes. .Priced, pair
$7.00
WOMEN'S BOOTS of bronze kid.
Very smart model for street and
dress wear. Button style, with
Louis XV heel and welted soles,
closed-trimmed, giving strength
without excessive weight. Button
stvle. tipless. 3xceedingly at
tractive. Shown in
all sizes. The pair
$6.00
Main Floor Practically half price
for these pretty Embroideries for
those who come tomorrow. 18 to
27-inch flouncings in many dainty
patterns on fine grade Swiss and
cambric. Also corset-cover Em
broidery. Grades worth OQ
up to 75c. Special, yard'''
Main Floor A good opportunity
to buy that white dress you have
in mind! Dress Flouncings of or
gandie and voile, 27 to 45-inch
widths, in great variety of patterns
in bund and open ettects. Worth
to $1.50 the yard. Priced
special tomorrow, the yard
79c
WOMEN'S SHOES OF PATENT COLT New high-top model, with
cloth topping, and triangle tip. Lace stay trimmed with strips of
enameled leather. Leather half-Louis heels, light-weight ZJ f )
welted soles. Sizes 2 to 8. Priced at, the pair, only -''
Dress Goods Sponged
and Shrunk
Main Floor Don't make up your
new dress, suit, coat or skirt until
you have the materials sponged
and shrunk properly. Our "Spot
less" Sponger does the work to
your entire satisfaction at the
low price of only 5c the yard.
Dress Skirts Plaited
For Onlu $1
Main Floor Purchase the ma
terial for your new skirt here
wool goqds, silks or chiffons
and we will accordion, knife or
box plait, ready to put in band,
for only $1. See model of work
in Dress Goods Dept., 1st floor.
Basement "PIT"
Sale of Women's Waists
$2.98 Silk Waists at $1.25
$1.25 Waists Offered at 25c
At "The Pit" 128 Women's
Waists in this great sale. Odd
lines in a broken assortment of
sizes. Taffetas, messalines, etc.,
also some in combinations of
silks and chiffon. Waists for
merly selling up
to $2.98 Monday
KEEP YOUR EYE ON
$1.25
At "The Tit" 172 Waists in
the assortment. Odd lines which
have become soiled and mussed
from display. Sheer materials
and good styles. We also in
clude a number of black sateen
Waists in this sale. O IT
Waists worth to $1.25 '-
THE BASEMENT "PIT"
iVcii; WashGoods
For Spring
Main Floor A bewitching array of
the choicest weaves here for your se
lection at the right prices. Sec them.
New Gabardine Plaids
At 43cYard
.Main Floor These make up nicely
for waists and drosses. Shown in
various color combinations ami
full 36 inches wide. Friend
at the low price of only, yd
KFLEURK and novelty stripe voilps
in beautiful new patterns and color-
ings for waists and dresses. CZff.
Priced, the yard, 35? and ''
NEW ZEPHYR CLOTH in plaids,
checks, stripes and embroid- O CZg
crrd effects. Priced, yard -Printed
Silk-Mixed Marquisettes 500
Printed French Cambrics, yard, 200
New Percales, Ginghams, Devonshire.
New White Goods
Main Floor Hundreds of new pieces
of White Goods New Crepe do
Chine, Embroidered Voiles, Swisses,
Colfine, Mulls, Flaxons. Nainsooks,
Longcloth, Plissc, Madras, Oxford
Shirts, etc., etc., at lowest prices.
43c
Annual Spring Sale of Room-Size Rugs Starts Monday
$37.50 Bigelow ff 1 T& ilkE?
$28.50 Bodu Brus
sels Rugs Special
$1 7.85
Third Floor High-grade Body Brussels Rugs in attractive
pattern and rich colors. Size 8:3x9:4. This rug was formerly
marked to sell at $27.50 and is worth every fT y O J
cent of this price. It is now offered at P O
$28.50 Body Brussels Rug; size , 7:6x9; sale price $19.75
$35.00 Body Brussels Rug ; size 9x12; sale price $24.50
$45.00 Royal Wilton Rug; size 8:5x10:10; sale price $29.90
$60 and $65 High-grade Wilton Rugs; size 9x12; for $50.00
$65.00 Cross-Seamed Wilton Rug; size 9x12 ft.; for $39.50
$35.00 Seamless Chenille Rug; size 9x12 ft; special $24.75
$35.00 Seamless Axminsier Rugs; size 9x12 ft; spe'l $28.50
$ 6.75 Reversible Wool Art Rugs; size 9x9 ft, for $4.98
$ 8.00 Reversible Wool Art Rugs; size 9x10 ft, for $6.48
$9.00 Reversible Wool Art Rugs; size 9x12 ft, for $7.45
$35.00 Wool Scotch Art Rugs; size 9x12 ft, for $27.50
Axminster Rugs
Third Floor High-grade Bigelow Axminster Rugs
ventional design. Very attractive rug for any room in
house. Rich colorings. Size 0:4xll. This
rug was formerly priced at $37.50. Specia
n con-
thc
II $19.95
CARPET KUGS made up
from high-grade Bigelow Ax
minster carpets. Choice pat
terns and colors Size 10:6x
10:6. $42.50
Kugs now
$29.75
WILTON RUGS, in
size. Neat patterns.
Wilton rugs;
27x54 in., now
$8 Rugs, size
36x72 in., now
small
$5.00
$3.69
$5.48
Remnants $1.80 Carpets, 97cYd.
Third .Floor Odd patterns in short lengths ranging from
3 yards up to 9 yards. Body Brussels, Axminster and Wil
tons. Grades worth up to $1.80 to go at only 970 a yard.
1