THE SUNDAY OH EGO MAX, rORTLAXD, FEBRUARY 13, 1916.
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OPENING EXHIBIT
1 HOME DECORATIONS I
WE INVITE the homemakers of Portland and environs, and
all others interested in economical home beautification,
to the opening of our new retail store and our first exhibit of
Modern Wall Decorations, at 248 Washington Street, from February 14 to 19.
During this week no sales will be made. We want you to feel free to come in, in
spect the hundreds of suggestions for modern interior decoration shown on our
great display screens, get acquainted with the remarkable values this store will of fer without feeling in
the least compelled to buy. Therefore, no sales will be made during this Opening Exhibit, though where
desired, reservations may.be made to avoid the necessity of returning later to purchase.
The Finest Wall Pdper Store in the West
We believe that the increasing metropolitanism of this city and the demand for more tasteful and up-to-date
home decorations at more reasonable prices than present methods of distribution make available
these conditions demand such an establishment as this, devoted exclusively to home decorations, where
"the finest and most distinctive and beautiful, modern wall papers can be secured in greater variety and
at lower prices than ever before in this city.
Enormous Stock
More than half a million rolls of new, 1916 wall paper in
the latest designs and colors, to satisfy your individual'
requirements, to meet your taste and harmonize with your
home furnishings. Many hundreds of beautiful, modern
patterns from which to select from the finest products
of the wall paper mills of the world to the least expensive
but all new goods in desirable patterns and attractive color
ings, suitable for the finest homes in the country !
Our stock includes all that is latest and most modern in fabric
effects. Grass Cloth, Oatmeals, etc, papers for living-room,
library, dining-room, dressing-rooms, bedrooms, halls, kitchen,
bathroom for any style of decoration, for any color of interior
finish or furniture. We will gladly assist you in working out your
decorative scheme.
Improved Methods of Display
in order to make selection from this enormous stock practicable
and to help you in planning your decorations, we have introduced
the latest improved method of displaying wall paper on great
screens, showing the wall paper with borders, etc, just as it will
appear on your walls each screen suggesting a complete scheme of
decoration. These screens are illuminated by brilliant "daylight"
lights, so that whatever the weather or the time of day, you see
the papers just as they will appear in bright sunlight rooms at home.
Lower Prices
Because of the economy of our method of doing business and our
tremendous purchasing power, we offer you this new and up-to-date
stock at much lower prices than any other establishment selling
wall paper in this city.
There is no way to prove that statement except by the goods them
selves. We invite your close inspection of these, all plainly priced.
You will find at 10 to 25 cents a roll better paper, more attractive
designs, newer colors, .than is sold by the most progressive wall
paper stores in the city at present for 25 and 50 cents a roll. Con
firm these statements for yourself during our Opening Exhibit
Week or later.
Convenient Location
Our business will occupy the entire building at 248 Washington
Street, in the heart of the shopping district, the large and attractive
rooms on the street level being devoted to our retail trade. Note
our windows in passing try to find time to visit our store during
this Opening Exhibit. You will find it interesting and suggestive
whether you intend to decorate now or not.
Real Estate Men and Property Owners
having homes for lease or sale will find it to their advantage to visit
our store and learn how inexpensively attractive, up-to-date wall
papers can here be secured. You can make your property more
attractive to desirable tenants, or purchasers, at the expense of a
few dollars for redecorating.
Remember: No sales during Opening Exhibit, though reservations may be made. If
you can' come in, ask your paperhanger to show you the Sunflower Sample Portfolio.
Names of .Good Paper hangers in Your Locality Gladly Furnished.
THE UNITED WALL PAPER STORES CO.
248 Washington Street Between Second and Third
Our artist has illustrated, as far as is
possible, in black and white the ex
quisite charm and refinement of one
of our latest papers
ENGLISH BRIAR PATTERN
which comes in the newest shades of
two-tone grays and tans Ask to see
this paper.
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