SECTION FOUR
Pages 1 to 12
DRAMATIC
REAL ESTATE
and AUTOMOBILES
VOL. XXXV
PORTLAXD, OREGON, SUNDAY MORXIXG, JANUARY 1C, 1916.
XO. 3.
As an Event A Demonstration A Force
This STOCK-REDUCING and WHITE SALE Has No Rival
The Custom Tailoring Salon
On the Seventh Floor
Offers the Remaining Made-Up Models of
Coats and Suits at Half Price
These are all exclusive styles, no two models alike, gar
ments that have been used as show pieces during the Fall
and Winter season. Seventh Floor
Gowns, Combination Suits
Skirts, Envelope Chemise
Selling Regularly at $1.50 to $1.75
Enter the White Sale Monday
At $1.19 Each
Combination Suits in waistline style, of fine
nainsook, with trimmings of laces and em
broidery, ribbon drawn.
Envelope Chemise of nainsook and long
cloth, showing the prettiest of trimmed styles.
Skirts of many different kinds, all made of
extra quality longcloth with deep trimmed
flounces.
Gowns of crepe in white, colored, plain and
figured slip-over and open-front styles. Also
some pajama effects; and gowns of long
cloth with effective trimmings. Foanh Floor.
See Our New
Spring Millinery
in the new' colors
Oriflamme Blue, Cocarde,
Dusl, Porissiere Brown,
Souvenance.
Shapes as new as the colors,
mostly small, close-fitting and
small brim effects, of . colored
silk, satin and taffeta, combined
with new braids, satin or velvet
flowers, ornaments and novelties.
Third Floor
This Is
Letter-Writing Week
Send a letter "back home," telling
of Oregon and her glories.
POSTER ST AM PL IN COLORS
Showing views of .the Columbia
River Highway, 100 for sheet of 16
different views. Use them on your
letters and packages. 1st Floor.
Housewives' Sale
Next Tuesday
25c to 35c Pure Linen
Handkerchiefs 19c
Various broken lines 'of holi
day kerchiefs, and embroidered,
colored and initial styles.
Hand-Embroidered Linen
"Sunspun" Kerchiefs
Box of 3 for 88c
Hand-embroidered corners in
exquisite designs and finely hem
stitched hems. Firsl Floor.
fria.il and Telephone Orders Filled by Expert Shoppers
Merchandise ofcJ Merit Only"
Pacific Phone Marshall 5000 Home Phone A-6691
Boud
Caps
oir
Regular $1.00 to $1.25. Combinations of sheer organdie
i i i i :j i -Li i rr i i i
ijr ana nei, nana cmoruiuery, lace, iiulmjii ana r renen roseouas.
In white and colors. First Floor
CORSET SALE
$2.25 and $2.50 Corsets for $1.79
Made of batiste and coutil, with medium low bust and medium long hips
and back. Finished at the top with lace and embroidery. Three pairs of
heavy' hose supporters attached. Sizes 19 to 30.
Corsets for Little Women
(In sizes, 18. 19, 20 and 21)
... $3.50 to $6.00 Corsets $1.95 $4.50 to $8.00 Corsets $2.50
Low, medium and high bustline, medium long over the hips. Curve and
straight waistline. Made of batiste, coutil, broche and silk batiste.
50c Hook Front Brassieres 39c
Made of good grade of cambric in the V-shape neck style. With wide lace
in the front and back. Reinforced under the arms. All sizes.
Foirlk Floor.
BLACK
SHI
A Semi-Annual Event
This Time
Of Unusual Importance
Owing to Exceptional Trade Conditions
10,000 Yards Underpriced
Twice a year this store holds a BLACK SILK SALE.
It is an event that comes regularly by the calendar. It is
an occasion that our patrons have come to know offers ex
ceptional advantages in price concession.
This year, owing to unusual trade conditions that surround
the manufacturing of fine silks, this sale becomes one of
greatest importance, by reason of the exceptional and un
precedented economies.
Of a necessity, in a sale of this magnitude preparations
were made many months ago.
Every fashionable black silk fabric was purchased from the foremost silk mills at prices that
CANNOT BE DUPLICATED, owing to the great RISE IN RAW SILK AND LABOR.
Taffeta Messaline Peau de Soie Duchess Satin Taffeta
Tomorrow The Supreme Silk Achievement
35-Inch Black Taffeta 89c
35-Inch Black Taffeta. .98c
35-Inch Black Taffeta $1.19
40-Inch Black Taffeta $1.29
35-Inch Black Taffeta $1.33
35-Inch Black Taffeta $1.39
35-Inch Black Taffeta $1.69
40-Inch Black Taffeta $1.49
50-Inch Duchess Satin $1.98
40-Inch Imported Swiss
Satin $1.49
35-Inch Grosgrain Silk $1.89
35-Inch Messaline 79c
35-Inch Messaline 95c
35-Inch Black Satin . .$1.33
35-Inch Black Satin . . $1,39
35-Inch Peau de Soie . . .98c
35-Inch Peau de Soie. .$1.19
35-inch Duchess Satin $1.19
35-Inch Duchess Satin $1.33
35-Inch Duchess Satin $1.49
' Second Floor.
IEI'
An Opportunity for Saving on the Purchase of
. Warm Union Suits, Pajamas and Nightshirts
$1.25 FLANNELETTE NIGHTSHIRTS 98c
Heavy-weight outing flannel nightshirts, made roomy and
long. In neat stripes, in blue, heliotrope, tan and pink.
$1.50 PAJAMAS $1.23
Warm, fleecy, outing flannel pajamas, with military collar
or V-shaped neck. Finished with mercerized frogs and
pearl buttons. In colors..
$2.00 Union Suits $1.49
$2.50 Union Suits $1.79
$2.75 Vnion Suits $1.89
Medium and heavy-weight union suits, in natural gray, and
ribbed. Made form-fitting and with closed crotch. Soft, warm
garments that are perfectly tailored. First Floor
All Dinnfrwflr"e I.pss Than Cost
Choose From 18 Beautiful Open-Stock Patterns
TT: j. i r J I A Dn..
r inesi impur icu emu -vuiei nan i uuci y
The best English, French and American china and porcelain combined with
prices that are almost unheard of, should bring great response Monday.
A Special Feature of This Sale
enables you to choose your own pieces in each set, as few or as many as you
like, sum up the total' and buy at the following remarkable reductions:
$10.00 worth of dinnerware for $5.95
$15.00 worth of dinnerware for $8.S5
$20.00 worth of dinnerware for $11.95
$25.00 worth of dinnerware for $14.95
$30.00 worth of dinnerware for $17.95
$35.00 worth of dinnerware for $20.95
Sixth Floor.
Lipman, Wolfe & Co. Never Carry Suits From One Season to Another
Therefore This Important Announcement
Again We Do the Unexpected
Suits at $18.45
Of Finest Broadcloth, Wool Poplins, Gabardines, Serges
f Their Regular Prices Range as High as $40.00
Every Suit Braid or Fur Trimmed
In the Latest Plain and Novelty Styles
A suit sale with styles to gratify every fancy in sizes to fit every figure:
plenty of blacks, navy, brown and green.
Every suit represents one of the latest Winter models, as they have all been
taken from our regular stock of finest Winter Garments. Third Floor
Monday Will Be a Great Day in the White Sale of LINENS
Scotch Linen Pattern Cloths
Direct importation of beautiful quality heavy-weight pure linen
damask in rich satin finish, in new patterns.-
$5.00 Cloths, 2x2 yards, sale $3.75
$5.75 Cloths, 2x2V2 yards, sale $4.75
$7.25 Cloths, 2x3 yards, sale $5.75
$5.50 Napkins to match, doz. $4.50
$3.25 to $25.00 Odd Napkins
Special $2.50 to $18.79 Set
20 patterns, circular designs, pure Irish linen and Scotch
damask, sizes 20x20 to '2 7x2 7 inches. No cloths to match.
Remnants Table Damask 88c to $4.98
Large' assortment of patterns, of fine quality, serviceable dam
ask. Lengths from 1 to 3J2 yards in each remnant.
50c Terry Bath Towels 39c
Extra heavy, pure white, absorbent, double-thread terry. Size
26x54 inches. r -
$6.00 Large Satin Bedspreads $5.00
Fine imported finish, heavy raised patterns, scalloped and cut
corners.
$5.50 Satin-Finish Spreads $4.50
Fine weave, with heavy Marseilles in floral or .conventional
designs. Full size. Hemmed.
$2.50 Scalloped Cut-Corner Spreads $2.00
' Several new designs, satin finish. Full size.
Heavy Sheets, Made for Long Wear
2V4x2 yards 72c 2Vx3 yards 81c
Cases, 42x38 inches, 15c; 45x38yz inches, 16c.
Made of round-thread cotton, full bleach-
$3.00 Hemstitched Lunch Cloths $2.25
Full bleached, pure linen, neatly hemstitched, in floral patterns.
Size 68x68 inches.
Odd Hack Towels 38c to $1.50 Pair
Hemstitched, scalloped and plain hemmed towels of union and
pure linen huckaback, some with initials. Reduced for immediate
disposal. Done up in packages of two. Second Floor
Economy Disposal of This Winter's
Finest Dress Fabrics and Coatings
$1.50 Mixed Suitings . . .98c
$1.75 and $2 Materials $1.47
$2.50 Tweed Suitings $1.93
fZ.5U Strips foplms. .fl.VJ
$3 Stripe Broadcloth $2.35
$3.00 Navy Chinchilla $2.49
$2.50 Winter Coatings $1.93
$3.00 to $4.00 Imported
Coatings, 56-inch . .$2.49
$3.00 Wool Velours . .$2.35
$4.00 Black Astrachan $2.95
S5.50 Black Astrachan $4.25
S6.00 Black Astrachan. 50 inches wide. $4.75
Second Floor.
Free Tailoring Classes
Under Personal Instruction of Mr. Edmund Gurney
Every Tuesday and Thursday
On the eighth floor from 1 0 until 1 2 and 2 until 6 o'clock. When your
materials are purchased here Mr. Gurney will teach you the simplified
methcj of cutting, fitting and making skirts. Free press irons and sewing
machines are at your service.
Every day in the week Mr. Gurney cuts and fits shirts free
of charge when materials are purchased here. . Eighth Floor.
53 FAMOUS WHITTALL RUGS
Semi-Annual Disposal of Dropped Patterns
Greatly Below Regular Prices
4 Rugs, regular $39.50, 6x9 feet, special $29.75
1 Rug, regular $58.00, 8-3x10-6, special $44.50
8 Rugs, regular $65.00, Sxl2 feet, special .$49.75
2 Rugs, regular $88.00, Sxl5 feet, special $69.75
4 Rugs, regular $99.00, 10-6x13-6, special , $76.75
2 Rugs, regular $110.00, 11-3x15 feet, special $88.00
9 Rugs, regular $55.00 Anglo-Indian, 9x12, $44.00
2 Rugs, regular $42.50 Wilton, 8-3x10-6 $34.75
11 Rugs, regular $48.00 Wilton, 9x12 feet $37.75
1 Rug, regular $82.50 Wilton, 11-3x15 feet $66.00
9 Rugs, regular $10.75 Anglo-Persians, 36x6U inches. B.ou
Fifth Floor
Women
Now Is the Time for Cold Weather
Knit Underwear
Choose here what you need from our comprehensive assortment
the largest and best stock in the city. Knit underwear in every
weight any woman might wish, and in every style and, the best of
all, at the lowest prices.
$1.00 Swiss-ribbed Lisle Union Suits 69c
Heavy-weight Fleeced Union Suits for .... ..98c
$1.00 Soft Wool Mixed Vests and Tights ...69c
$2.50 Imported Swiss-ribbed Vests and Tights $1.67
$2.50 Black Wool Mixed Union Suits for . . .$1.65
First Floor.
These Warm, Wool Blankets
Will Keep You Warm, Even in Zero Weather
We are prepared for this cold snap, because we made all our blan
ket purchases early last year, before wool prices even commenced to advance,
thereby securing a remarkable line of the finest selected wool blankets at prices
which would be entirely out of the question now. So, instead of having poor
quality, light-weight blankets to sell during this cold weather at high prices,
as you will find in many stores, we are offering the best blankets made at special
low prices, full in size, full in weight,' soft and fleecy. Examine them yourself,
and you will see that we have not praised them nearly high enough.
$ 7.50 White and Plaid Wool Blankets, $5.95 pair
$ 8.50 White and Plaid Wool Blankets, $6.85 pair
$10.00 White and Plaid Wool Blankets, $7.95 pair
$11.50 White and Plaid Wool Blankets, $8.95 pair
$12.50 White and Plaid Wool Blankets, $9.85 pair
Firth Floor
Entire Stock of Furs HALF PRICE
Scarfs, muffs, sets, $5.00 to $150.00; half -price sale $2.50
"Where You Spend the Least and Get the Most for It"
$1.00 New Spring
Silks 59c Yard
Fancy silks in all the new de
signs and colorings pretty stripe
messalines, new Persian messa
lines, new foulards, stripe wash
satins, in light and dark colors.
Silks for every purpose, for waists,
dresses, trimmings and linings. 22
and 24 inches wide. Basement
$1.25 Petticoats 39c
A cleanup of our high-colored
petticoats, made with deep corded
flounces, finished with pleated or
bias ruffles. In rose, green, brown
or gray.
Gingh'm Pett.coats 39c
These petticoats are made of
Amoskeag gingham, in gjray or
blue, wide and narrow stripes. In
full style, with deep flounce, fin
ished with bias ruffle. Basement
9c Outing Flannel
6c Yd.
Extra quality outing flan
nel, in medium and dark
backgrounds with stripes and
plaids in various shades of
pink and blue. Full 27 inches
wide. Basemen
$2.75 Crepe de Chine
Waists $1.98
These attractive new waists can
be had in white, flesh and maize.
All made with the convertible col
lar, long sleeve and cuffs, .fin
ished with pearl buttons.
Basement.
Our Steaming Hot
Special 25c Lunch
is surely appetizing these
cold days. Try it tomor-
Basement
row.
Huck Towels 9c Each
Extra quality, in wKite with
colored borders, hemmed ends.
Size 18x36 inches.
20c Bath Towels 15z
Pure white, extra heavy Turk
ish towels, 20x38 inches.
75c Sheets 59c
Full-bleached, heavy round
thread cotton, torn before hem
ming. IxlYz yards.
60c Damask 48c Yd.
Full-bleached, highly mercer
ized damask, 64 inches wide, in
several hew designs. Basement
FOR ONE DAY ONLY
Regular 45c and 50c
Waterproof Aprons
For 39c
Absolutely impervious to mois
ture, a necessity in the nursery, kit
chen, laundry or sick room. Ample
size to cover the clothing. In plain
colors or stripes. Basement
No mail or phone orders
for Economy Basement
sales.
$1.25 Bedspreads 98c
Medium weight, closely woven,
crochet weave, full size.
$2.00 Bedspreads $1.69
Satin finish, full size, firmly
woven, free from dressing.
Hemmed ends. New designs.
Basement,
to $75.00. -
Third Floor.