the suypiY onEcoxiAy. -Portland. December t9t 1915 ' ' 1 ' -
ADVERTISING CHIEF
TALKS PROSPERITY
T77 A X n r AT'
Dodge Brothers
MOTDR CAR
Vice-President of Mahin Com
pany Promises to Patron
ize Oregon Papers.
HOVV DO vol; KNOW
i r . n M. of-r m 111 . t m
)t"t J I I t?I LI1
I I . A. .a, a. a. -
"aw
PRAISE GIVEN TO PORTLAND
TO THAT STOR.C ?
Cvral Inrrraaa l Tnd I'rrtltrtrU
ad Attraction of Vrl !Uprt-
el lo Ine Allartnc lo
, Propl of Yjt.
-Ttt man I ka mt In I'oflUnJ
lata ma paraona.Ir.
JU a hitf Ktwp mon Amar-
ra Ulnt aa.l ad art lain aathorl
tl. WHIlm II. Ilanala. K--prl-nl
ef IB Mabla A4rtlm Tots
n. Cni:aa. rbttis lb obr
Car wits W. L. AttfKM at In l"ort
laivt braatn f la R r. Ooodrtrh
Itnbbar Compaay ea Ir Praalr.
Mr Kan kin la a comparallaaly younc
no a. bat ha a a already frat lr
inouti to tha top a Ia.i4r of hi
rr.f ...lof in ho atrualad with
too National a4rtlln campaiaaa of
tin n larc arf.artiaara aa tn bum-fa-turr
t t'xmdrk-b tl tamon4
r-a. Mafh:t-rui.J ". Ilaa
Mtrrrar "umpanr. Ka Kulir tool
an. I har4ara. N. K. t'alrbanaa 0m
raav. l.i Iua. L Cabin tyrutK
Fairy iMap. Cotialaao. Oarnaltoo Milk
1 i ' 3
MkYWKLt. rN B.rK
NcmRU
J. t-a, Oaaa. nunjl.f of tha
Narthwa.t ono of tho Mall
Company. rel word "rl4y
tbat tha Mamarall far that haa
ba ranius at . Al
rntiatoulr n4 wltho'it a mo
tor " ! Boon of Moaara
bar broha tha prkua
orM ravoria "t ll.tM mlla
aarlv I'rl.lar morning an4 that
IKa motor waa to bo Bapt rwa-aina-
ln4rlrltI.
a aca'4 of il BiUa an hour, baa
tra(i4 : i mll of traal to
tho :ioo of ollna roaamo4.
an4 la aai4 to hao aaa4 littlo
wt'T an4 ml Tho car ta a atocM
mi -1 in rr partKular an4
tn tat la hoift coa-lita.4
4r tha autl. of tho Amort
ran Automohila A-xiatlja. Iarl
oopr. tha vhamptoa rara 4rtv
mt. la tn rhar of tho nr.
ilr Ij 'aao hat arraacxl to
mrm""T ll.a'in tlorawa oar tho
.ortrt anaoaartn tho !
wall triumph.
rnapatf. of aitl.: Itawitt. Loa
rach fix. at mmr. Hub, aa4
Btaay othara.
tommi ataro4 trot.
"TSaro la a- lorar aar o,uatla la
wit min-l h'lt that tho nawapopor la
t anuat affartlto :lnt a!amar that
caa bo choaaa to ra h tha roaaumar.
aat-f Mr. lUokla -Adartlra aro
roraiac ta Tf:i that (ho aaxpapor
tit raa-haa tho karoo ary day la
tho bot mallam to ut.
"Our fiwjarar advartlaln In
craoaoj 4 par caal oaar lU. whoroaa
oor majfaatna. ootdoor and otftar modta
lavraaaad littla. If any. rorttaad Bw
popor aro cartalalr hicb crado ant
p ! dato aa I coroparo faaorahiy with
tha boat dailiaa In Naw Trh. Chlraco.
lo.tr.n or Thl adalphla. Tho 1'ortlan.J
Adaartialnc (lab mado a aplandtd
howtna- at tha advartlams roaaaatloDt
at Ointo loot Jana.
Truth In adarrtlalnc and tha rl
ua pllfllBa' mann.r la which adr
tuinc man ctnarally aro troatlnc tha
profaaaloa of llrnt aalaamanahlp ha
tho offrrt of lacraaatnc tho ralao of
Tory dollar apoat by manufacturrra.
firaaaal lab Nada.
-rort:aod la a raat city and I am
Clad to hao bad tho opportunity of
viaitlnc hr. It la my Intantlon to
lalt tho Coaat annually and Tortiand
arti: alwaya bo ea my llt Tha man I
baa mat haro hao 'aold mo poraoa
ally oa tho City of r or t land, and a
larca numbar of oar caatomara will
apaco la lha Tortlaad aowapapor
4urtn lltC
-Farooaal aalaamananlp la tha art of
a-l tn avoda at a profit. Adrrrtlain
la tho art of a lln cooda throuch tha
prlntod word at a profit to tha man
afactorar. Thla la allant aalaamanahlp.
Many man haao tho ability to writ a
al'aat aalaamanahlp ao ittsnf that It
talha oat forco. ' It convtncaa woman
of I'ortiand to o down to tholr rorara
and aak for a particular varialy of
anap. or so lo tho tpartmnt atoraa
ant a. for adrartlaod brand of uo
diraar. or acia.Mra. or whan buylnc a
car to apocify "SiHarton' or Goodrich
Black-Traad- tlraa.
Accoropanlad by W. IX Albrlarht.
manaar of tha U. I. Goodrich Com
pony. I callad On tho laadln dapart
moot atoraa la thla rtty. I sat moat
of my kBowladco racard.nc bow to at
poal ti coeauroara by lalklna to tho
'trt baMad tho coanlar or t a man
lika K. H. Wiailrva. of tha Archar ak
Wicsioa Corapooy. I found Mr. '!
ina wall poatad on tho tiro baalnoaa
throuchcatt tha Nrthwaat. lia rao
ma data raarardias tiro that will ha.'p
mo In baadtinc tho adrartlalac of ac
ouata 1th UoodrWh or liamoa4 tiro.
( too Taoah Saadad.
"Taa arar a man ran cat to tha
actual conaumar. tho battar aalaamaa
ha will bo. an.l ono raaaoo for my trip
I to sat actual ftrt-baad kaowtade
of roa.litloaa liaainaaa la boornlaa;
t. and in all linaa. Tho R r. Oood
r h Company. Akron: Tl Log
Cah'a lyrup: Mar.ha.l-rialJ 'o..
Olxd: N K. Kairbaak Company:
dirnmona llardwaro Company raport
tha laraaat Tall bualnaaa atnco !.
and tho outlook La triat !! wilt bo a
pavord yaor
Jtilanl aalaamanahlp wilt katp brtn;
thla about, aa-t tho maaufacturar who
l im anouak to httcn tho tramaa
d iia forca of al'oat aalaamanahlp to
hia paraunal aalmanhtp will plac
bia buatnaaa oa tha Mcbaat poaalbl
piano and add from Zi par rant 10.(4
lar cant ta lha poraonal afftclancy' of
a--h h.mhuii on bla payroll who caa
adjuat bimoalf to adiartlatna; roadl
tiORJ. -r.aary man I haa mat la Portlaal
oonva t. bo a llvlnc adartlaamaat and
booatar for fa city a ad thla tvrrliory.
Tho Chambar of Commarco h-ra ama
to ana to b tho caatar of a I bualnaaa
a:tlatty. and I caa raodily aoo why lart
aa orsamutioa aa aa Important boar
In oa taa aucroaa and raputatloa of
tho City of foft;and."
o rH-tal -bcw Job riaatMHl.
At tso naniiii National motor ahowa
tha Maiwa.l Compsy will aabiblt only
tin taarn from tha racular "to- ha of
olara. To announcamant la la Una
wita tho timo-honorad prlnclptaa ef
Taaldaat aad Oaaaral hlanar Wal
tar E, - rTandrra.
l IV-V K 4- II J .. I-
iS2r S WUfZ DQIH'A LITTLE A&tth&k ' X
Jl .A JOB IMTHE OTHER ft V
L - - C-sa-
ft
sw . . . if j. .is.v- -"" 'I
. V(C
- ' ,rt 4f r 1 1 ' - : ' V
-. I.
Jaf X- i- aTY dtO UM-
V.r.x-'jr'. ' ."4.
It:
In
r IIM
Of 'II'
i r-
T fir RE aro ao many po.aioi waya
of viotatlBa- ono or othar Tortlaad
traffic ordiaanca that porhap
aaary motorlat 1 daatlnod oonr or
later lo bocora aciualntad with John
II. Cloaoaaon, Municipal JudtT. wbooo
hob It I to mm Judcmanl oa all auto-
Inar or cottinar bp anr othar lliccal
capar with thalr machlnao.
A a mUr of fact. Judita Sten
on. bolnc a conaclantlou aoul. one
louod It nocaaaarr to arraal Judar
.ilrrtnxiii. haul himaolf Into court be
fora bla owa auituat paraonac and
proBounc Judcmant to lha tun of '
It aaama that, aa he waa puttlns
hi Iloo to alrap on nlaht In tho ar
sea bark of tha ritovanaon bom, h
diacoaarod that tho tall Utrht wa not
bumlnr. nor wa It avan warm. Tharo-
foro ha wa forrad to conclude that h
had broken th law of Mayor Alb'
city a ha drove about the atreeta that
nlKht. Ill honty wa rather cotly.
but It rTd to trennthen bis reputa
tion a an Impartial Jurlat. A Ion
a peedoroeter are workable, how
ever, Juilire ftevenson vows that he
will narer be found irullty of peedlns;
unlea some "Job- la put up on him
by bla frlenda or fellow official.
b Last Summer Mr. and Mrs. Stevenson
and their son passed their vacation on
a tour to San Francisco by way of
Reno. Nov., and return via Crater Lake.
On the entire 1S70 miles of this Jour
ney the Stevenson Keo didn't suffer a
puncture, and Judjre Stevenson, who
drove, say he had the best time of his
life. HI present plans call for a trip
to Yellowstone Park and return next
Summer.'
1916
INDIANS
HER
E
New Modes of Motorcycle
Arrive in Portland.
IMPROVEMENT POINTED OUT
'owerpla" Machine) Are Notable
for Kmne of Applied Power
"or Sperd. Drclarea
I. D. Hall.
Exactly It of th nw 114 Indian
Towerplu motorcycle arrived at the
wholcaal atoraof Ballou ak Wrlhl last
weak, and there has been euch wide
spread Interval in tha "latest thin
from IWndeevlUe" that D. D. Hull, of
th motorcycle department, has been
kept constantly on th Jump In how
Inar tha product.
"Th now marhin ha many qual
ities to command It to th discriminat
ing man." said Mr. Hull a be strad
dled ono of tho Towerplue" bike yes
terday. ll baa thrra peda. a Ions
stroke motor and a dctwuier carburetor.
All of th movlnc part ar enclosed
ao that II la Bast to Impoealbl for oil
to leak out. aad tha cylinders are now
removable without taklnc of th motor
baa when It I necry lo remove
carbon or fat at th yalvea.
Evoaaeoa la Bla Qoollty.
'Why do wa call It foworplus'?
"II nrst outstaodio quality la evea
naa of applied power. Ueneratlna a
allant. ataady forco. alow driving with
-I'owerplua take on an aaa. a cure
nea. a control which until now has
boon held Impoealbl with two cylln
dara. la conaaelad traffic and matina
other rldlna: conditions where safety
and convenience factor ar uppermost,
lb Or mile an hour ability of Tow
erplus" makea a atronp; Impression.
From this low speed the hlKb-near
ranee mount to mile an hour or
more.
"It will leap to Ct mile an hour In
3 second from standstill the fastest
Pickup ever shown by any motor of
Ita kind.
-In hill cltmblnr It stays on blah
far lonaer. without laboring;, than any
of today'a typo.
"And with these Increased power
developments a silence and cleanliness
CO hand In hand to a decree that ha
been Impossible until the arrival of the
-I'owerplua' motor. Keclprocatln; part
function with a velvety ease and quiet
ness. An Inspired accuracy of design
make oll-tishtness a reality.
Testa Mad for Two Tear.
"In all these upr-qualltle the In
dian rider I clvan tbe earnings of 15
years of Indian encineerlna renin.
Indian has been bulldlnc motor over
a loncer period of time man any other
croup of motorcycle men. and hold
th opinion that th Towerplu' motor
la Ita supreme achievement.
" Towerplu' ha undercone two
year a or leatlnc. building, rebuilding.
rcAntnc before coming to you In 11
with th final Indian O. K. Every con
ceivable road condition ha been sur
mounted by It every motor expecta
tion demanded of It by us.
"A close tudy of th Towerplu'
mechanical detail- bring out many
point of deelgn and construction which
compel attention for their skillful
thought and fin execution.
"In the U-head one-piece cylinder we
have worked out by conclusive test
what I unquestionably tha greatest
power-producer per cubic Inch of piston
displacement In the whole history of
gasoline engines."
Cowllt Children's Fair Planned.
KEUO. Waah- Dec. II. Special.)
County Superintendent Lrficla Jenkins
ha completed hr preliminary pre
mium list for tbe Cowllt County Boys'
and Girls' Fair In connection with the
county fair next Fall. The list will
be Issued to the student of tbe county
about the nrst-of tbe year. Manual
training, domestic science, agriculture,
floriculture and kindred department
are Included.
LATEST TRICK IX MOTOR-BIKE ARRIVES IN PORTLAND.
jiJ wk & m
r ' ' .
-ass-'x i. ' "l
O. D. HILL, Or B 4LLOI' at V RIUIIT, O IHlUII"rOWi;Hril'
CYCLE REFEREE CHOSEN
A. I WELSH AND J. P. aCHANTlX IX
f-UARGK OF NEW YEAR'S Rl'.V.
Loag IJat of Prtaea Offered by Port
laad Merraaata larlade Rooater.
Applra aad hopplle.
The member of the Tortland Motor
cycle Club, at a meeting Thursday
tilgbt. elected A. L. Welsh referee of
the New Year's endurance run. and ap
pointed J. P. Schantln to select his
own committee to guard the course to
guarantee that none of the riders
receive outside assistance or take
any short cuts. Tha club members
also voted to allow side cars carrying
passenger to enter the run under the
ame condition aa the single riders.-
The different committees In charge
of tho coming event have drafted a
set of rules to govern the contest and
are distributing entry blanks among
the Portland motorcycle dealers and
to dealers over the state. H. J. Farn
ham. E. Long. Theodore Gilbert. Perry
Abbott and Joseph P. Schantln form
the committee on rules and entry
blanks.
The run la to be hclj under the sanc
tion of the Federation of American
Motorists and will be a closed club
event.
The following prizes have been of
fered by Portland firms:
EicMnr Motorcvrle Company, trophy to
Individual rider making tha beat showing:
L'nlon Oil Company, all tha Union gaso
line and Motor oil needed for riders;
Kveland btudlo. dozen photos: Cast I1
Motorcycle Company. M. C Prest-O-Lite
tank; Goodyear Tire ar Rubber Company,
one :x3 Ulua Streak casing: Walter
Krtekaon. t"x apples: H. l-tul. one Hx3
Ha le casing: Creerent Machine Works,
five saltans Monamoblle oil; Caslnn Cigar
Factory, box Melo Duro cigars: Valvotine
OH Company, five gallons heavy Valvollne
oil; jrfteraon Cycle Company. Trozel sad
dle: Motorcycle Supply Company, two
pairs Puttee legglns: F. P. Eeenan Com
pany. Teoxel sadille: Dayton Cycle Company,
tandem: Apax Bicycle Company. Pearson's
Pan Dandy sadcllr: Firestone Tire & Kubber
Company, one ?ttx3 Non-Skfd casing: Motor
cvrle Kepalr Shop, five gallons Havoline
oil: Columbia Tire Shop, one JI8x:i Good
year tube: Flk Rubber Company-, one Rod
Top caking; Portland Speedometer Sen-Ice
Station. Stewart warning signal; Edwards
Tire Shop, one Inner tube or merchsndive
order to $-; A. J. Winters Company, one
Vacuum Cup casing, one Inner tube; Hook
A yiller. merchandise: Knight A Day. mer
chandise; Quick Repair Shop, merchandise
order to S3: In I ted states Rubber Company,
one chain tread casing: Motor Car Supply
Companv. Federal non-skid casing, five gal
lons Monamoblle oil: Ballou A Wright,
marklnaw: H. W. Johns-Manvllle Company,
model J motorcycle horn; Western Hardware
A Auto Supply Company, motorcycle cap;
Rvdman Broa., five gallons Motorol; A. W.
Kreofsky. Plymouth Rock rooater: the B. F.
Roodtich Rubber Company. Black Tread
rasing: the Shell Company, five gallons
Shell motorcycle oil.
Boston Mayor Reviews Parade.
The anniversary of the arrival of the
Dodge Brothers car at Boston was
celebrated by a parade of more than
190 owners of Dodge Brothers' car.
The parado was reviewed by Mayor
Curley, of Boston, and other digni
taries, and waa , the talk of - Boston
town. The first prize, a silver cup, for
, MCHELIN-FOUNDED-1832
ill ' ' Il
I MICHELIN I
; Universal Tread I
II A real advance ' j jjj l! -;;
in Tire Making jj j
I ARCHER AND WIGGINS CO. .
iljlij " Distributor of High-Grade Motor Car Accessories. j i
Sixth Street at Oak ' -; j j "'
(ONE QUALITY ONLY-THe Biy-) l' '
jiji.LjiLL"i:''iiii'i " m: ' Vi
There is abundant evidence
that' this is an exceptionally
economical car.
Owners say that the gasoline
consumption is unusually
low. .
When they speak of tires
they almost invariably report
mileage records which are
remarkably high.
And there is a sound logical
reason why the car should
cost little to keep.
It is light the actual scale
weight is only 2235 pounds.
This light weight is partly
due to the use of well-designed
steel forgings; and
pressed steel parts; and the
absence of heavy castings. ,
The all-steel body is electric
ally welded into a unit This
gives it that , stability and
rigidity which must other
wise be sought in the use of
heavy parts or bracings of
steel or wood.
Tbe motor ia 30-35 tiorse power
Tbe price of Touring; Car or Roadster, oompletag
$785 (f. o. b. Detroit)
Tbe price of the Winter Touring Car or Roadster,
complete, including regular mohair top, ia
$950 (f. ft'b. Detroit)
Dodge Brothers. Detroit1
COVEY MOTOR CAR CO.
Washington at 21st Main 6244
most unlauely decorated car, was won
by a miniature submarine named "Pre-
paredness," and mounted on a Dodsa
Brothers' chassis.
AUTO DIRECTORY
Give Your Car a DIAMOND
for Christmas
rrof perfect, only one tire out of a hundred re
M M 7r . turned for adjustment, was the remarkable
s s vote of confidence cast by your own
friends, on your own roads last year, as well as by the
many thousands who rolled along the highways and by
ways of every one of these forty-eight United States
on Diamond Tires. Never did a gold prospector have,
"the law of averages" in his favor the way you have
them in your favor when you buy Diamonds.
ARCHER AND WIGGINS
Sixth Street at Oak
Powerplus Indian Motorcycles
Carload 1916 models just received.
Immediate Deliveries
Ballou & Wright
Broadway at Oak
Phones: Broadway 307, A 6638
BOWSER Si
GASOLINE and OIL TANKS
IUE V STUMS POII PUBLIC A.VU PHI.
GAIUUEa a. a. atoudam. uuinci sua
13 Curualt uld. Uala ?
DIAMOND TIRES
VulcMg and Rctreadbig R.LBLODGETT, i
North 14th. Hut
touch. Phoae llaln TouS