8
THE SUNDAY OREGON1AN, PORTLAND, OCTOBER 31, 1915.
Who
poptlanders
YEAR'S MOTOR BILL
IS 10 BE BILLION
; V V r ! - "-' ' " . V'.',g!5SSj
American Output of Cars Is
700,000, With More Than
2,000,000 Now in Use.
8,940,000 PERSONS TOUR
AN automobile is worth more to a
minister than an assistant pas
tor, according to the experience
of Dr. Luther R. Djott, pastor of the
First Congregational Church of Port
land. Since coming to Portland eight years
asro Dr. Dyott has tried three or four
assistant pastors, all of whom were
capable, conscientious, faithful helpers.
A few years ago. however, he thought
he would try an automobile in the role
of an assistant pastor, and he is frank
to say that the latter combination has
brought better results. As proof of
this conviction, he Is now seen dally in
a new car of the latest model.
Usually when weddings are arranged
the pastor has sufficient notice in ad
vance to arrive promptly, but many a
time thebusy pastor is called suddenly
to render helpful service to the sick
and the dying or to those in serious
trouble or poverty. Under such cir
cumstances the automobile often is in
dispensable if the pastor is to arrive
in time to do good.
. Every afternoon Dr. Dyott usea his
car to make his regular calls at the
homes of the members of his large con
gregation, to the hospitals and wher
ever he is needed in his official ca
pacity. Even when called out of the
city for weddings, funerals and church
appointments he frequently capitalizes
his motorcar. Dr. Dyott estimates that
he drives his car at least 6000 miles
annually making calls within the lim
its of Portland.
But the automobile serves the hard
worked pastor in another important
way. When vacsrtion time comes in
the Summer and the brain and body
are weary of church worries and re
sponsibilities there is nothing that will
restore mental and physical vigor
quicker than a drive into the country,
where all is still and quiet. During the
past several months Dr. Dyott has
driven to Mount Hood several times,
and quite frequently over the Colum
bia River Highway. He passed his
regular vacation period motoring with
his family through the Willamette Val
ley to Medford and Crater Lake and
on into Northern California, with a par
ticular stay at a resort near Mount
Shasta. i
STUDEBAKER IS PRAISED
FLEXIBILITY OP "POl'R" IS
CLARED EXTRAORDINARY.
Power Found "Liquid," Allowing; Travel
Out Hilia and Country Roadi
With Perfect Kane.
"The great power, the smoothness of
the motor in the 1916 Studebaker four,
with the car's roadability, have con
tribute I toward making it the sensa
tion of the year." remarked A. H.
Brown, Northwest manager of the
Studebaker Corporation, last week.
"Anothir cause for satisfaction found
by owners of the new four is its flexi
bility for a four-cyclinder motor, per
mitting, as it does, driving for miles
over hills and through heavy country
roads, or throttling down to walking
speed and picking up again on city
streets, without shifting gears. Under
all circumstances anil conditions the
car goes about its business like a per
fect machine it was designed and has
proved to be.
"The power of the four seems to flow-
like a liquid,, so that when the foot
is pressed pon the accelerator, it
gently picks up speed, without sput
tering or jerking, gliding along with
all that perfect ease which lends zest
and exhiliration to motoring. So per
fect is the balance of the car that there
is no swaying as it moves along, even
at top speed. It drives straight as
an arrow and st easily that just two
fingers on the wheel is enough to
keep the car in the road.
"The performance of the new Stude
baker four has been such that it might
be easily mistaken for a car with a
greater number of cylinders. Harry
,W. Blevlns, of Toledo, who recently
made a trip from that city to Cin
cinnati, averaging 15 miles to the
gallon of gasoline, says the four simply
walked up the hardest grades without
changing from high gear, and while
carrying a full load of seven passen
gers. "Hill climbing tests made in vari
ous sections have shown the new four
equal to every requirement."
TEST OX HIGH IS KEVEIiATION
Racing Star Pilots Marmon -Si
Safely Through Traffic.
Joe Dawson, the popular racing star,
was shown over the Manufacturers' and
Land Products Show while in town last
week by C. M. Menzics, manager of the
Northwest Auto Company.
The week previous Dawson made a
strenuous test of a Marmon six-cylinder
41 touring car by shooting through
the traffic on Market street and the
other crowded downtown streets in San
Francisco on "high." ,
The test was made to prove the flex
ibility of the motor of the Marmon Six
and the power of its clutch. During
the trip, which covered five miles,
through the congested district of San
Francisco, Dawson made 14 complete
stops, making the start again without
removing the shifting lever from high
gear. No speed law was broken, no
traffic signal was disobeyed and the
car was returned to the starting point
without a scratch.
Dawson and the Marmon have set a
new record in motordom, for the test
was equally as remarkable from a driv
ing as it was from a mechanical stand
point. It Is understood in Portland that the
Marmon is to announce an Oregon af
filiation soon-
New Drivers Expenses "Tabbed."
Turner & Riley, of Caro, Mich., kept
close track for a year of the expense
sheets of 10 buyers of new Maxwell
cars. Every one of the buyers was a
novice. The average expense was
DIVIDED FRONT SEATS AND SEVEN-PASSENGER CAPACITY ARE FEATURES OF NEW FOUR
CYLINDER CAR.
k. V- . 'A- i . , .an iiifi-J"""f" , v !,irf
, - v. ' : '"' '":-v '-" ' -V J
W. W. UARGI8, OF FRASK C. RIGG 9 COMPANY, AT WHEEL, U' 116 JEFKEHY FOIR.
The first four cars of the 191 Jeffery line arrived at the automobile store of the Frank C. Rises Com
pany last week and as a result W. W. Hargis, whose especial duty it is to keep prospective automobile own
ers advised of the fine points of the Jeffery car,, is busier these days than a traffic policeman on parade
day.
, The knockout feature of the lslg models is the powerful Jeffery four with enlarged seven-passenger
capacity body, divided front seats and a wheelbase of 11$ inches. The new car sells for J1160. Portland,
with a cut of $35 in case the purchaser does not desire the two extra seats in the tonneaa.
Mr. Rlggs has received three of the new fours and one of the 1916 Chesterfield Sixes, with silent worm
drive, cantilever springs and many other notable features. It Is said that S3 per cent of all the Jeffery
cars are built In the company plant at Kenosha. Wis.
slightly less than to. a large share cf
this sum being for tools and other
equipment lost or mislaid.
BUYERS GUIDE AUTO MAKING
Maker Produces Kind He Thinks His
Class of Purchasers Want.
Every automobile maker produces the
kind of cars he thinks his class of buy
ers wants. Most makers studv human
nature with this oblect In viw isr
doubt this is one reason why some pro
ducers are annually making radical
changes in their models, since the de
sire for change is a very common impulse.
"Still we have observed nvH a r
Stevens, local manager of the Winton
Company, "that the desire for change
strong wnere a man enjoys sat
isfaction. If he is Ba.tlariri with hi.
home, his business, his recreations, his
iamuy, his mode of life, you do not find
him craving a radical change. The
prudent man knows well that the new
thing may be only an illusion an th.t
afterward he may wish he hadn't
changed so radically. That's why the
Duyers or high-grade cars 'stay sold.'
They know what thev want, ih.v
satisfied when they get It, Meanwhile
tne nigh-grade maker continues to
weave new merits into his already
meritorious car, and from season to
season It gives its buyers a delightful
Bi mat is unaccompanied by any
of disappointment."
Consumption of Fuel for Machines
Devoted to Pleasure Placed at
1,11 7,500,000 Gallons, Costing
9 1 5, 2 7 5 , 0 0 0 , Excluding OH.
The total of money expended yearly
for pleasure by the autoir Jbilista of
America is somewhat astonishing to
one who has not cons'dered the tre
mendous growth of the automobile
business;
On June 1, 1915. the number of auto
mobiles in use In the United States for
pleasure car purposes reached the
2.000,000 mark. This number is being
increased at the rate of T00.000 cars a
year, so that now there are undoubted
ly in use in the United States nearly
2.235,000 automobiles. This does not
take into consideration the 200.000 or
more trucks.
Assuming that about four persons
have the use of each car. there are
8.940,000 people in the United States
this season enjoying the pleasure of
automobiling, and this number is i:
creasing approximately at the rate of
2.820.000 motorists each successive
year.
Total Operation Coat in Millions
The first cost of these cars would
amount to a stupendous sum. as many
of them are several years old, and cost
J4000 to 15000 each, but the real ques
tion Is what will be spent by the mo
torists to operate them during the next
12 months.
Let us first consider the fuel costs
for a period of 12 months for the cars
now in use. Placing the average per
formance at 5000 miles and 500 gal
lons or gasoline as an average con
sumption for the year, we have 1.117.
500,000 gallons of gasoline consumed at
in average cost of 13 cents per gallon.
the gasoline bill for the pleasure cars
already In use will amount to about
1145,275.000. In the same way the cost
of lubricating oil to the motorist, at
an average of 50 cents per gallon, al
lowing 17 gallons per car. Is $18,997,
500, approximately $19,000,000.
Tire Expense Set at 143,000.000.
The next item "of importance is that
of tires. Allowing four tires to each
of these cars, we hay: 8,940,000 tires
for the old cars, wort" on an average
$16 each, or $143,040,000. as an esti
mate of the cost of re-tiring the cars
already In use. This is conservative.
as a large percentage of the old cars
will use more than four tires in the
season.
The extras in the way of accessories,
gloves and other wearing apparel
goggles, etc., can be roughly figured
in at $50 per car, which will make an
additional sum of $111,750,000. At least
an equal sum can be added as the cost
of repairs, accidents, etc., while the
touring charges, which of course affect
nearly all when short tours are con
sidered, will doubtless amount to more
than $200,000,000.
Motoring Costs Billion.
Such features as insurance, fire, acci
dent and other items will be placed at
an average of $100 a car. or about $70.-
000,000, so that the cost of operating
the cars now in use shows a grand
total oi 8uu.sbo,ouu. -
The average cost of the new cars this
year can be roughly estimated at about
$00 to $800 apiece, as approximately
half of the output is Fords, and the
largest builders of the other makes are
those selling their product at a low
price.
Taking the conservative figure
$750 as an average, the new cars wil
be worth approximately S525.non.nnn
and this sum, added to the total run
ning expenses of the cars now in use,
gives tne rmai grand total of $1,325,
865.000. This represents the direct
penditure of the people for 12 months
lor tne pleasure or motoring.
new
risk
MITCHELIi WIN'S $1000 TROPHY
fastest Time Between Sacramento
and Tallac Is Made.
A Mitchell car has again demnn
strated Its ability to go there and back.
ine six oi -m won the $1000 Yalvo
line trophy for the fastest time be
tween sacrameiito and Tallac. This is
the fourth time since 1910 that the
niicneii nas scored a win In this long,
"u v?r me sierra, j. c. Skin
ner was at the wheel of. the record
oreaaing macnine. Skinner. driving
one of the Mitchell "Six of '16" cars,
made the run from the capital city to
"'c -- leson in tnree hours and 25
minutes.cut.tjng some seven minutes
ATTENTION!
MOTORISTS!
NOW!
Buy where your
money buys most and
best. We have every
accessory that will re
. duce the running cost
of your car and in
crease your- comfort.
G.&J.
"Nobby Tread Tires"
are real anti-ekid tires, and are now sold
under the United States Tire Company's regu
lar warranty perfect workmanship and ma
terial BUT any adjustment is on a basis of
5000 MILES
Ballon & Wright
Broadway at Oak, Portland
817 East Pike, Near Broadway. Seattle.
oboe Brothers
WINTER CAR
Comfort .and com
plete protection
for the Winter
months then, in
the Spring, a quick
change back to the
standard touring
car or roadster
The to are well and
strongly fitted to the
cars at the factory.
They are upholstered in
cloth, and the appoint
ments are in good taste
The motor la 30-3 S horsepower
Tba price of the Winter Touring Car or Roadsten
complete. Including regular mohair top, aa
$950 (. o. b. Detroit)
.BODSE D R OTHERS. nETRHC?
COVEY MOTOR CAR CO.
Washington at 21st. Mala 624
from the best previous record made on
this mountain run. One puncture and
several minutes' delay. ca.used by running-
into a herd of cattle, which
blocked the roadway, prevented the
victorious Mitchell from further reduc
ing the record.
The run was made under the direc
tion of the Valvoline Oil Company's
representative in Sacramento, who ap
pointed their own starters and also had
their own officials. at Tallac to check
the car in.
Studebaker Costs Cent for Mile.
O. W. Chandler, of Hannibal. Mo..
drove a. 1916 Studebaker Six from the
Detroit factories to his home city in
two and one-half actual driving days.
The distance from Detroit to Hannibal
is 658 miles, and Mr. Chandler found
the expense of tne trip to be slightly
under one cent for each mile covered.
"Marty" Graves, who has made no
mean name for himself as a motorcycle
speed artist, has relinquished his claim
to that fame. "Marty" inherited $75,000
through the death of his mother the
latter part of July, and while he still
intends to stick to the motorcycle for
pleasure, he will no longer make a busi
ness of motorcycle racing
s
it
ir"-
SQUEEGEE BUGS
Use Diamond Tires If you want
more mileage for less money
GET THE HABIT!
is
JLX iJiixi&K
ARCHER AND WIGGINS
Oak Street, Corner Sixth
Distributors Splitdorf Products for Oregon
.-
I AUTO ROBES!
We have just received a large shipment of Robes and
Steamer Rugs made of Pure Oregon WooL
PRICES AND PATTERNS ATTRACTIVE
BAL LOU & WRIGHT
Broadway at Oak
BOWSER
GASOLINE and OIL TANKS
IUIUE StSTUalS rOH PUBLIC AJVD PKk
VATU UAHAGKS. a. O. standard. IMatrlO ut
aica. 4ta UMliiit Ulna- Btain I7,
DIAMOND TIRES
Vulcanizing 2nd Retreading R. E. BLODGETT, u. ?SS