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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Oct. 31, 1915)
8 THE SUNDAY OREGON1AN, PORTLAND, OCTOBER 31, 1915. Who poptlanders YEAR'S MOTOR BILL IS 10 BE BILLION ; V V r ! - "-' ' " . V'.',g!5SSj American Output of Cars Is 700,000, With More Than 2,000,000 Now in Use. 8,940,000 PERSONS TOUR AN automobile is worth more to a minister than an assistant pas tor, according to the experience of Dr. Luther R. Djott, pastor of the First Congregational Church of Port land. Since coming to Portland eight years asro Dr. Dyott has tried three or four assistant pastors, all of whom were capable, conscientious, faithful helpers. A few years ago. however, he thought he would try an automobile in the role of an assistant pastor, and he is frank to say that the latter combination has brought better results. As proof of this conviction, he Is now seen dally in a new car of the latest model. Usually when weddings are arranged the pastor has sufficient notice in ad vance to arrive promptly, but many a time thebusy pastor is called suddenly to render helpful service to the sick and the dying or to those in serious trouble or poverty. Under such cir cumstances the automobile often is in dispensable if the pastor is to arrive in time to do good. . Every afternoon Dr. Dyott usea his car to make his regular calls at the homes of the members of his large con gregation, to the hospitals and wher ever he is needed in his official ca pacity. Even when called out of the city for weddings, funerals and church appointments he frequently capitalizes his motorcar. Dr. Dyott estimates that he drives his car at least 6000 miles annually making calls within the lim its of Portland. But the automobile serves the hard worked pastor in another important way. When vacsrtion time comes in the Summer and the brain and body are weary of church worries and re sponsibilities there is nothing that will restore mental and physical vigor quicker than a drive into the country, where all is still and quiet. During the past several months Dr. Dyott has driven to Mount Hood several times, and quite frequently over the Colum bia River Highway. He passed his regular vacation period motoring with his family through the Willamette Val ley to Medford and Crater Lake and on into Northern California, with a par ticular stay at a resort near Mount Shasta. i STUDEBAKER IS PRAISED FLEXIBILITY OP "POl'R" IS CLARED EXTRAORDINARY. Power Found "Liquid," Allowing; Travel Out Hilia and Country Roadi With Perfect Kane. "The great power, the smoothness of the motor in the 1916 Studebaker four, with the car's roadability, have con tribute I toward making it the sensa tion of the year." remarked A. H. Brown, Northwest manager of the Studebaker Corporation, last week. "Anothir cause for satisfaction found by owners of the new four is its flexi bility for a four-cyclinder motor, per mitting, as it does, driving for miles over hills and through heavy country roads, or throttling down to walking speed and picking up again on city streets, without shifting gears. Under all circumstances anil conditions the car goes about its business like a per fect machine it was designed and has proved to be. "The power of the four seems to flow- like a liquid,, so that when the foot is pressed pon the accelerator, it gently picks up speed, without sput tering or jerking, gliding along with all that perfect ease which lends zest and exhiliration to motoring. So per fect is the balance of the car that there is no swaying as it moves along, even at top speed. It drives straight as an arrow and st easily that just two fingers on the wheel is enough to keep the car in the road. "The performance of the new Stude baker four has been such that it might be easily mistaken for a car with a greater number of cylinders. Harry ,W. Blevlns, of Toledo, who recently made a trip from that city to Cin cinnati, averaging 15 miles to the gallon of gasoline, says the four simply walked up the hardest grades without changing from high gear, and while carrying a full load of seven passen gers. "Hill climbing tests made in vari ous sections have shown the new four equal to every requirement." TEST OX HIGH IS KEVEIiATION Racing Star Pilots Marmon -Si Safely Through Traffic. Joe Dawson, the popular racing star, was shown over the Manufacturers' and Land Products Show while in town last week by C. M. Menzics, manager of the Northwest Auto Company. The week previous Dawson made a strenuous test of a Marmon six-cylinder 41 touring car by shooting through the traffic on Market street and the other crowded downtown streets in San Francisco on "high." , The test was made to prove the flex ibility of the motor of the Marmon Six and the power of its clutch. During the trip, which covered five miles, through the congested district of San Francisco, Dawson made 14 complete stops, making the start again without removing the shifting lever from high gear. No speed law was broken, no traffic signal was disobeyed and the car was returned to the starting point without a scratch. Dawson and the Marmon have set a new record in motordom, for the test was equally as remarkable from a driv ing as it was from a mechanical stand point. It Is understood in Portland that the Marmon is to announce an Oregon af filiation soon- New Drivers Expenses "Tabbed." Turner & Riley, of Caro, Mich., kept close track for a year of the expense sheets of 10 buyers of new Maxwell cars. Every one of the buyers was a novice. The average expense was DIVIDED FRONT SEATS AND SEVEN-PASSENGER CAPACITY ARE FEATURES OF NEW FOUR CYLINDER CAR. k. V- . 'A- i . , .an iiifi-J"""f" , v !,irf , - v. ' : '"' '":-v '-" ' -V J W. W. UARGI8, OF FRASK C. RIGG 9 COMPANY, AT WHEEL, U' 116 JEFKEHY FOIR. The first four cars of the 191 Jeffery line arrived at the automobile store of the Frank C. Rises Com pany last week and as a result W. W. Hargis, whose especial duty it is to keep prospective automobile own ers advised of the fine points of the Jeffery car,, is busier these days than a traffic policeman on parade day. , The knockout feature of the lslg models is the powerful Jeffery four with enlarged seven-passenger capacity body, divided front seats and a wheelbase of 11$ inches. The new car sells for J1160. Portland, with a cut of $35 in case the purchaser does not desire the two extra seats in the tonneaa. Mr. Rlggs has received three of the new fours and one of the 1916 Chesterfield Sixes, with silent worm drive, cantilever springs and many other notable features. It Is said that S3 per cent of all the Jeffery cars are built In the company plant at Kenosha. Wis. slightly less than to. a large share cf this sum being for tools and other equipment lost or mislaid. BUYERS GUIDE AUTO MAKING Maker Produces Kind He Thinks His Class of Purchasers Want. Every automobile maker produces the kind of cars he thinks his class of buy ers wants. Most makers studv human nature with this oblect In viw isr doubt this is one reason why some pro ducers are annually making radical changes in their models, since the de sire for change is a very common impulse. "Still we have observed nvH a r Stevens, local manager of the Winton Company, "that the desire for change strong wnere a man enjoys sat isfaction. If he is Ba.tlariri with hi. home, his business, his recreations, his iamuy, his mode of life, you do not find him craving a radical change. The prudent man knows well that the new thing may be only an illusion an th.t afterward he may wish he hadn't changed so radically. That's why the Duyers or high-grade cars 'stay sold.' They know what thev want, ih.v satisfied when they get It, Meanwhile tne nigh-grade maker continues to weave new merits into his already meritorious car, and from season to season It gives its buyers a delightful Bi mat is unaccompanied by any of disappointment." Consumption of Fuel for Machines Devoted to Pleasure Placed at 1,11 7,500,000 Gallons, Costing 9 1 5, 2 7 5 , 0 0 0 , Excluding OH. The total of money expended yearly for pleasure by the autoir Jbilista of America is somewhat astonishing to one who has not cons'dered the tre mendous growth of the automobile business; On June 1, 1915. the number of auto mobiles in use In the United States for pleasure car purposes reached the 2.000,000 mark. This number is being increased at the rate of T00.000 cars a year, so that now there are undoubted ly in use in the United States nearly 2.235,000 automobiles. This does not take into consideration the 200.000 or more trucks. Assuming that about four persons have the use of each car. there are 8.940,000 people in the United States this season enjoying the pleasure of automobiling, and this number is i: creasing approximately at the rate of 2.820.000 motorists each successive year. Total Operation Coat in Millions The first cost of these cars would amount to a stupendous sum. as many of them are several years old, and cost J4000 to 15000 each, but the real ques tion Is what will be spent by the mo torists to operate them during the next 12 months. Let us first consider the fuel costs for a period of 12 months for the cars now in use. Placing the average per formance at 5000 miles and 500 gal lons or gasoline as an average con sumption for the year, we have 1.117. 500,000 gallons of gasoline consumed at in average cost of 13 cents per gallon. the gasoline bill for the pleasure cars already In use will amount to about 1145,275.000. In the same way the cost of lubricating oil to the motorist, at an average of 50 cents per gallon, al lowing 17 gallons per car. Is $18,997, 500, approximately $19,000,000. Tire Expense Set at 143,000.000. The next item "of importance is that of tires. Allowing four tires to each of these cars, we hay: 8,940,000 tires for the old cars, wort" on an average $16 each, or $143,040,000. as an esti mate of the cost of re-tiring the cars already In use. This is conservative. as a large percentage of the old cars will use more than four tires in the season. The extras in the way of accessories, gloves and other wearing apparel goggles, etc., can be roughly figured in at $50 per car, which will make an additional sum of $111,750,000. At least an equal sum can be added as the cost of repairs, accidents, etc., while the touring charges, which of course affect nearly all when short tours are con sidered, will doubtless amount to more than $200,000,000. Motoring Costs Billion. Such features as insurance, fire, acci dent and other items will be placed at an average of $100 a car. or about $70.- 000,000, so that the cost of operating the cars now in use shows a grand total oi 8uu.sbo,ouu. - The average cost of the new cars this year can be roughly estimated at about $00 to $800 apiece, as approximately half of the output is Fords, and the largest builders of the other makes are those selling their product at a low price. Taking the conservative figure $750 as an average, the new cars wil be worth approximately S525.non.nnn and this sum, added to the total run ning expenses of the cars now in use, gives tne rmai grand total of $1,325, 865.000. This represents the direct penditure of the people for 12 months lor tne pleasure or motoring. new risk MITCHELIi WIN'S $1000 TROPHY fastest Time Between Sacramento and Tallac Is Made. A Mitchell car has again demnn strated Its ability to go there and back. ine six oi -m won the $1000 Yalvo line trophy for the fastest time be tween sacrameiito and Tallac. This is the fourth time since 1910 that the niicneii nas scored a win In this long, "u v?r me sierra, j. c. Skin ner was at the wheel of. the record oreaaing macnine. Skinner. driving one of the Mitchell "Six of '16" cars, made the run from the capital city to "'c -- leson in tnree hours and 25 minutes.cut.tjng some seven minutes ATTENTION! MOTORISTS! NOW! Buy where your money buys most and best. We have every accessory that will re . duce the running cost of your car and in crease your- comfort. G.&J. "Nobby Tread Tires" are real anti-ekid tires, and are now sold under the United States Tire Company's regu lar warranty perfect workmanship and ma terial BUT any adjustment is on a basis of 5000 MILES Ballon & Wright Broadway at Oak, Portland 817 East Pike, Near Broadway. Seattle. oboe Brothers WINTER CAR Comfort .and com plete protection for the Winter months then, in the Spring, a quick change back to the standard touring car or roadster The to are well and strongly fitted to the cars at the factory. They are upholstered in cloth, and the appoint ments are in good taste The motor la 30-3 S horsepower Tba price of the Winter Touring Car or Roadsten complete. Including regular mohair top, aa $950 (. o. b. Detroit) .BODSE D R OTHERS. nETRHC? COVEY MOTOR CAR CO. Washington at 21st. Mala 624 from the best previous record made on this mountain run. One puncture and several minutes' delay. ca.used by running- into a herd of cattle, which blocked the roadway, prevented the victorious Mitchell from further reduc ing the record. The run was made under the direc tion of the Valvoline Oil Company's representative in Sacramento, who ap pointed their own starters and also had their own officials. at Tallac to check the car in. Studebaker Costs Cent for Mile. O. W. Chandler, of Hannibal. Mo.. drove a. 1916 Studebaker Six from the Detroit factories to his home city in two and one-half actual driving days. The distance from Detroit to Hannibal is 658 miles, and Mr. Chandler found the expense of tne trip to be slightly under one cent for each mile covered. "Marty" Graves, who has made no mean name for himself as a motorcycle speed artist, has relinquished his claim to that fame. "Marty" inherited $75,000 through the death of his mother the latter part of July, and while he still intends to stick to the motorcycle for pleasure, he will no longer make a busi ness of motorcycle racing s it ir"- SQUEEGEE BUGS Use Diamond Tires If you want more mileage for less money GET THE HABIT! is JLX iJiixi&K ARCHER AND WIGGINS Oak Street, Corner Sixth Distributors Splitdorf Products for Oregon .- I AUTO ROBES! We have just received a large shipment of Robes and Steamer Rugs made of Pure Oregon WooL PRICES AND PATTERNS ATTRACTIVE BAL LOU & WRIGHT Broadway at Oak BOWSER GASOLINE and OIL TANKS IUIUE StSTUalS rOH PUBLIC AJVD PKk VATU UAHAGKS. a. O. standard. IMatrlO ut aica. 4ta UMliiit Ulna- Btain I7, DIAMOND TIRES Vulcanizing 2nd Retreading R. E. BLODGETT, u. ?SS