TITE STJXDAT OREGOXIAX. POTTIXAXD. OCTOBER 31, 19I.T.
FORD'S SECRETARY CALLS SCENERY
ON HIGHWAY "COLOSSAL GRANDEUR"
E. G. Liebold and Party From Detroit Are Amazed at Wonders of Columbia River Route Road Paved Most of
Way Few Minor Detours Have to Be Made, but Even These Will Be Open All Winter.
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BT CHESTER A. MOORES. ,
x-OLOSSALi grandeur!"
I Time and time a&ain these
V- two words were exclaimed by
E. G. Liebold, secretary to Henry Ford,
as he was being introduced to the won
ders of the Columoia River Highway
last Monday by the officials of the
Portland branch of the Ford Motor
Company.
The two words Instantly struck a
reminiscent chord In Samuel C- Lan
caster, the "architect" of the highway,
who chanced to be in the party. As
he accompanies prominent Easterners
over the highway day after day Mr.
Lancaster says it is interesting to
watch for their pet phrase, in uttering
their wonderment. A big railroad of
ficial a few days before had called it
'big show" every time he came to a
new vantage point, others have said
"By George, look at that," and still
others are too busy feasting their eyes
to find any words but "wonderful,"
"beautiful" and the many synonyms
that come readiest to the mind.
When the two Ford cars, driven. by
F. B. Norman, manager of the Port
land branch of the Ford Company,
and by J. V. Capek, the assistant man
ager, carried Mr. and Mrs. Liebold and
Mrs. Liebold's sister. Miss Hattie
"Wright. Mrs. Norman, Mr. Lancaste
and two newspaper men over the high
way last week Mr. Lancaster remarked
that it was almost exactly two years
since he and his men had been turned
loose to survey the roadway.
The work that has been achieved in
that short space of time through Mr.
Lancaster, John B. Teon, the Bensons,
the paving companies and all the
others who have placed their shoulders
to the wheel, is nothing short of amaz
ing. Today the motorist can drive all of
the 41 miles from Portland to Stone
without being compelled to get 6ff the
pavement except for a half dozen short
stretches that hardly amount to any
thing. Few Poor Stretches Found.
The other day Mr. Norman and Mr.
Capek chose the Base Line road to
reach the highway. Just this side of
Montavilla it was secessary to go over
the hard cravel road that skirts the
Mount Tabor hill and just the other
fide of Montavilla the road was still
blocked by a paving outfit, and it was
necessary to skip over terra firma for
a few blocks. Then there is a short
rut well beyond the Twelve-Mile House
that will retain its gravel ana sana
curfirA until npxt Soring, and the hard
travel road that winds around to the
radiators were turned right about face
right and slips down to the automobile
clubhouse.
The Powell Valley road is paved
every inch of the way to Gresham and
the Sandy road is hard-surfaced all
the way to the connection with the
Base Line at Fairview.
On the highway proper beyond the
Sandy River there is only one place
between the clubhouse and Stone that
isn't paved. Until next Spring the mo
torists will not be allowed to travel
over the figure eight loops among the
trees beyond Crown Point.
In lieu thereof Mr. "ieon has built
a short temporary road that hooks on
to the old Latourell road for a short
distance. This detour, as well as the
few other patches of gravel and mac
adam roads, will be kept in condition
for comfortable travel all through the
Winter so that motorists need have no
compunction about driving over the
highway even when wind and rain,
snow and icicles are the only course on
the weather menu.
The detour at the figure eight is
pretty much of a pull for a few yards
coming back, but the little Fords took
it the other day with full loads with
out puffing, and all the other cars
along the road seemed to cut the rif
fle without much difficulty.
Pavlns Kot Slippery.
Early last week the short detour
between Springdale and Corbett was
still being used, but the man who
blocked the way notified us that it
would be open over pavement within
a day or so and the appearance of
things at both ends of the construction
fortified his assurances.
The trip last week, directly follow
ing several days of rain, demonstrated
beyond a question of doubt that the
highway will not be conducive to skid
ding, at least while the present sur
face endures. On the entire trip from
Portland to McCord Bridge and back,
a total run of more than 80 miles,
there was not a suggestion of a slip
or slide. The day itself was superb,
but in places where the sun had not
yet fallen the surface Was still wet
and there the test was complete.
The Ford party took the drive lei
surely in order to give Mr. Liebold
time to snap several rolls of pictures
and to utter "colossal grandeur" until
the woods aseemed to ring with the
words. After luncheon at Crown Point
the drive was continued past the
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and aimed for Portland, where wel
come dinners were waiting.
Only one accident marred the enjoy
ment and entertainment of the day
While driving home through Spring-
dale, the car Mr. Capek was piloting
struck Miss Ethel Lucas, the 19-year
old daughter of Thomas Lucas, who
had stepped out from behind a large
jitney bus.
Injury Proves Not Serioua.
As the accident came every passen
ger in the car shuddered with fear
that the kirl had been killed, for the
car was traveling between 15 and 20
miles an hour and Mr. Capek had ab
solutely no warning. By swinging the
car quickly into the ditch along the
road Mr. Capek had avoided hitting the
girl except on the left foot, which was
crushed. At the same time Mr. Capek
had ben careful enough not to turn
the car too abruptly, else the car would
have turned turtle and all of the pas
sengers injured.
After rushing the injured girl to
Gresham, we were relieved to have Dr.
S. P. Bittner's assurance that her foot
was not badly crushed, and that she
would be able to walk about again
within a fortnight. Strangely enough,
Various waterfalls. With especial stops I tk. hplnir tnr-nocl around at
t Sheppard-s Dell, Multnomah Falls the imnr .nH of th Innrnev was hit
i'ora I by the same car. He was not Injured.
and McCord Bridge. Here the
MOVIE INVADES WILDS
RIGHT PHOTOGRAPHY1 POSSIBLE
THROIGII tSK OF AUTOS.
Mltrhrll Car Mounts Great Searchlight
to Operate In Grand Canyon of
Arizona.
Night motion photography in the
most inaccessible places, those places
where artificial light has heretofore
been unknown, has been made possible
by means of an independent traveling
power plant, the fruit of the fertile
brain of Romaine Fielding, erstwhile
Ijubirt star ami now feature director of
the L.utin Arizona Company, with head
quarters in Phoenix, Ariz.
That this portable plant made out
of one of Fieldins's big Mitchell motor
cars will be found invaluable for field
work where it is impracticable to run
wires for miles in order to get night
photography is the belief of Mr.
Fielding. Not only that, but he has
completed arrangements to transport
his entire company and a host of
"propertus" to Northern Arizona.
""Hhere this Fall he expects to stage
pictures in the Grand Canyon and by
means of the light from his portable
-.jlant to delve into the depths of the
' taverns of the great crevass and to
utilize for his purpose the dark re-
. resses, caves and trails. It will be the
tirst time where the canyon has actual
. ly been employed as a stage for the
pictured drama.
The outfit, besides providing equip
ment irr running wires, is also
rq nipped with a powerful 12-inch
navy searchlight of the projector type.
.This is mounted on the seat beside the
driver and may be operated either
p while the car is moving or standing
fctill. The capacity of the searchlight
is 4.500.000 candle power and when in
operation requires 25 per cent of the
Jtull power of the engine.
The entire tieet is composed of
t itehell touring cars and in addition
3 r. Fielding whiles away his spare
hours at the wheel of a Mitchell Six.
lubricating oil used, namely, 13 quarts
for the entire trip or 322 miles to a
quart.
Little water was put in the radiator
even across the desert of the Midland
trail or on the climb up Lookout Moun
tain from Denver, and never more than
a quart at a time. Evans is willing to
wager that he can cross the continent
wfth the radiator cap sealed, filling
only with water at the start.
CAR. SHIPPING IS BIG ITEM
Iodge Company Gets Five Set-Up
Machines Into Freight Car.
The enormous demands made on the
railroads by motor car companies is
little realized by the public. The aver
age man reads of the thousands of
automobiles being produced each year
but he gives no thought to the compli
cated task of distributing these cars
about the country.
But it is a subject to which the traf
fic departments of the motor car
plants have given considerable thought
and attention and many ways have
been worked out to utilize the last
bit of space in the freight cars.
The method used by Dodge Bros,
is typical. From this big plant at De
troit completed motor cars are shipped
five to the freight car. This is accom
plished by virtually arranging for up
per and lower berths for the cars.
In loading, a complete car Is run
into one end of the freight car. Chain
Tlie Most Amazing Value in Closed Cars
Ever Offered at Any Price!
Never before in the History of the industry has any maker of cars offered 60 attrac
tive, 60 POWERFUL or richly finished a town car at to LOW a price as $1035.
Stylish, handsome, richly finished ' and fitted,
and exceedingly graceful in line, it represents
the supreme achievement of the coach-builder's
art. It has all the elegance and the luxuries
and the many refinements that one desires in
a Town Car upholstery of fine grey cloth
handsomely nickeled door -openers -r- crystal
plate glass sides and door-tops that give unob
structed vision glass in the tonneau doors
divided for ventilation wind-proof and weather
proof construction.
It has the convenience of being readily con
verted into an open car. Yet the price is only
$1035 less than you pay for a mere touring car
that equals it in power, size and quality.
And when you remember that this car has not
only plenty of room for SEVEN passengers, the
famous Studebaker FORTY Horse Power motor,
with all its marvelous flood of POWER and its
flexibility and hill-climbing superiorities that
made the Studebaker FOUR the GREAT
4-cylinder value of the year, you can appreciate
what a remarkable value this new Studebaker
Sedan FOUR offers.
urge that you see this new Studebaker model
at once. For shopping, calling, theatre going,
taking the little folks to school or Father to the
office, or for any social use, it is IDEAL. And
at its price, it is truly a remarkable value! Come
in today.
South Bend, Ind.
STUDEBAKER
Detroit, Mich.
Valkerville, Ont.
Four Cylinder Models
Touring Car, 7-passenger $ 885
Roadster. 3-passenger . 850
Convertible Sedan ... 1035
Landau-Roadster, 3-pass. 1185
Six Cylinder Models
Touring Car, 7-passenger $1050
Roadster, 3-passenger . . 1000
Convertible Sedan ... 1200
Landau-Roadster, 3-pass. 1350
Coupe, 4-passenger ... 1550
Limousine, 7-passenger . 2250
F. O. B. Detroit
OREGON MOTOR CAR CO., Local Distributors
Chapman and Alder Sts. Main 9402, A 7636
ty big:. He does-not have to own a
bargain automobile. -In fact, the auto
mobile he buys must stack up pretty
well' with the house in which he lives.
His house is not an extravagant house;
neither is his car; but both are way
above the average. Automobiles may
be grouped into classes or 'neighbor
hoods.' "
Wife Has Right to Use Hubby's Car.
The Missouri State Court has decided
that . a wife has the right to demand
from her husband the free use of his
motor car during his .absence from
home. In a recent case where the hus
band, a traveling salesman, had stored
his car in a garage, leaving instruc
tions not to let his wife use it, the
court ordered the garage owner to re
lease the car whenever the wife de
sired to use 1U
Limousines Growing in Favor.
The favor in which the limousine is
growing with the motoring public has
been rather surprising to automobile
aealers and, what is considered the
more remarkable, is the fact that so
many are being purchased early in the
season. Limousine bodies are associat
ed usually in the mind with cold or un-
tackles are attached to the roof of
the car at either end of the automo
bile and it is lifted to the top of the
car. A staunch frame work is built
under it after the wheels have been
detached. It is carefully blocked and
braced and another car run under
neath. The wheels remain on this "car
and they are carefully blocked. Two
cars are racked in the other end of the
freight car in the same fashion and
the fifth motor .car is placed in the
center of the car. All the cars are
carefully covered with heavy paper.
CAR IS LIKEXED TO DISTRICT
A. B. Stanley Says Motor Is Chosen
Just as Neighborhood.
That the automobile buyer of today
selects a. car like he chooses a neigh
borhood, and pays accordingly, is a
theory advanced by A. B. Manley, of the
Dulmage-Manley Auto Company, dis
tributor of National cars in Portland.
In explaining, he said:
"I have in mind a house a resi
dence a pretty good-sized house on a
good street in a good city. A typical
owner of the National Highway Six
lives there. He has moved into that
house and into that neighborhood be
cause it has seemed the natural thing
for him to do. His kind of people live
in that neighborhood and that is why
he is there. Three or four blocks to
the east or west wouldn't do. ,
"In a business way this man is pret-
JllDSOX MAKES LONG THI1
New Yorker Crossing Continent Uses
Only 322 Gallons or Gasoline.
TV. D. Kvans. of Hammond, N. Y.. has
Just reached San Francisco in a Hud
on. having toured across the conti-
atnt "with his family, covering a. total
of 4195 miles since leaving his home on
June 19.
- The route followed on this tour was
ia Buffalo. Krte. Cleveland and Chi
cago, thence over the Lincoln Highway
through Cheyenne, Denver. Colorado
Springs and Salt Lake. Kvans kept an
accurate log of his transcontinental
rnn, which he proudly exhibits, show
ing 3-- gallons of gasoline used on the
419a miles or better than 13 miles to
the gallon.
This showing of gasoline mileage is
overshadowed, however, by an extra
ordinary showing in the amount of
VAST FORTUNE IS SPENT
EACH YEAR ON AUTOS
Total Sum Invested Is Put at $1,080,000,000 for Cars That, It Is Esti
mated, Would String Twice Across Continent.
ERK are some statistical extracts
from Reginald U. Foster's "I Am
King. Auto."
On June 1 there were 2.000.000 auto
mobiles in the United States.
Eight million Americans ride in
these 2.000.000 automobiles every day.
Automobiling costs the United States
$1,080,000,000 annually.
To run 2,000.000 cars a year takes
1.000.000.000 gallons of gas worth
$130,000,000. (Here's where John D.
and the Standard Oil smile expansive
ly!) Twenty million additional gallons of
lubricating oil cost $8,000,000 a year.
Tires? Twelve million of them wear
out in every 12 months, and use up an
other $192.000.000 figuring tires at
only $16 apiece.
Automobile accessories allowing $50
to a car calls for an outlay of $100,
000.000 annually.
Garage expense. $50 a year for each
car. eats up another $100,000,000 in one
year.
Figuring $50 for each car (if econo
mical repairing is done) and still an
other $100,000,000 is spent.
Added up it totals some $$30,000,000
doesn't it? Some money!
But we've not counted the cost of
the -ears yet!
There were 600.000 new automobiles
bought last year, costing all the way
from $375 up to $10,000, some costing
even more.
Call the total roughly $450,000,000.
Now add it all up just $1,080,000,000
for automobiling.
A thousand millions spent on King
Auto!
Two states alone have more chauf
feurs than there are soldiers and sail
ors serving the Nation.
More money is spent on tires than
for a navy.
" Two millions of cars! One to every
50 people in these United States, 17
for evary railway locomotive, 28 for
every passenger coach.
Placed end to end these 2,000.000
cars would stretch in double line
across the continent.
An investment of a billion and
half of dollars! In 1915 another half
billion dollars worth of cars will be
made in this country alone.
The rich man's plaything, a decade
ago. today the "jit" the poor man's
necessity!
The jitney bus is running in 106
cities; a bus that will take you any
where for a "jitney" a nickel.
King Auto indeed!
pleasant weather, but the new styles
and the fact that they have been
brought to a more proportionate equa
tion with incomes of automobile buy
ers has served to increase greatly
their popularity. The new Studebaker
limousine is attracting unusual atten
tion wherever shown from the richness
of exterior and the luxury of interior
finish. The large city branches have
reported limousine sales above past
business records.
An Oklahoma couple have, received per
mission to mortgage their farm to Day ex
penses of their divorce suit. The husband
says his wife has nagged him since 1878
and he's tired of it.
Cash CASH Cash
PAID FOR 1914. '15. '16 AUTOS.
Portland office of the San Fran
cisco Pacific Auto Exchange,
400 GHsan Street.
-Broaanay ni.T, A 1474.
denre Marsh. 4194.
Cash
Cash
One-Man Mohair Top
The new Maxwell is equipped with a one
man real mohair top. It can be raised or low
.ered almost in an instant, by one person.
There are no top bows near the driver's seat.
This gives the driver and passenger beside
him an unobstructed view on both sides of
the car.
The storm curtains are quick-adjustable.
We are waiting to take you for a
test ride in the car that has broken
all low "First-Cost" records, and is
breaking all low "After-Cost" records, .
TheJIMMfairlcptfc f ffZPEectricStarter
Demountable mf &tL9X$
JfynVkfonyhidshidd hf MWcupeto Ignition
FO B. DETROIT
V
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C. L. BOSS & CO
613-017 tVaahinajtoa Street, Portland.
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A BOSS jj
Maraball 40S2.
Fast and Peppery
ThisValve-in-Head Motor
The engine is of the Valve-in-head type, full
30 h.p., responsive, economical, accessible and
extra powerful. All valves are enclosed with
an effective silencer, producing the most
nearly noiseless of all valve-in-head motors.
This motor will deliver 10 to 15 more
power than either the L- or T-head type of
equal displacement. It can be relied upon to
meet the most trying conditions of travel.
The simple test of driving will convince you
that the car operates smoothly at high and
low speeds and has abundant power.
Price of Model 43 $1,095.
demonstrate.
Invite us to
Established 1880
locorporsted 1899
Many of the great men in the automobile in
dustry obtained their education in the Olds-
motnle School, the thorough and accurate
methods of which make always for Quality Cars.
The Oldsmobile Company
of California
37 and 39 North Broadway
Phone Broadway 1640