THE SUNDAY OREGOMAN, PORTLAND, OCTOBER 24, 1915.
AUTO DAY AT SHOW
TO BE BIG EVENT
G RES HAM MOTORISTS QUOTE RECORD OF REMARKABLE TRIP
TO SAN FRANCISCO.
liniu m ,,
Committee of Dealers Prepar
ing Programme Replete
, With New Features.
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FUN GALORE IS PROMISED
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Ford Band of 40 Pieces to Lead
Street Parade and Assembling
. - of Car Will Be One of Nov
elties Offered Patrons.
If you wake up this morning and
find your automobile tagged, do not
toe alarmed. It does not indicate a
visitation of the "Black Hand" or "the
Bign of the Four." but is simply the
modern way of calling attention to
the big "automobile night" at the Man
ufacturers' and Land ProdiAts Show at
the Armory Wednesday evening.
The intention Is to make "automobile
night" one of the banner nights of the
entire show.. If "every dealer in auto
mobiles or automobile accessories,
every owner of a car and everybody
who wants to own one come out on
that night, the capacity of the Armory
and temporary annexes will be taxed
to the utmost.
' Blgr Committee Named.
A. J. Kingsley. president of the show,
has asked C. M. Menzies, sales manager
of the Northwest Auto Company, to
appoint a committee to assist in mak
ing "automobile night" a complete
success in every way. Mr. Menzies
has appointed the following on the
committee, every one of whom will be
active in seeing that everybody comes
out to the show on that night, and
that there will be an abundance of en
tertainment for the big crowd:
H. L. Keats. Keats Motor Car Company;
Trank C. Rises. Frank C. Rlggs Company;
"W. C Garbe. Oregon Motor Car Company:
A. W. Strowger. Covey Motor Car Company:
A B. Manley. Dulmage-Maniey Motor Car
Company; William Roope, united States Tire
Company; F. B. Norman, Ford Motor Com
pany; C. L. Boss, C. L. Boss & Co.; H. W.
Mitchell, Mitchell. Lewis & staver Company;
H. H. Eling, J. V. Leavltt Company: W. W.
Stillaon. the Oidsmoblle Company; C. H.
Williams. Goodyear Tire & Rubber Company:
B. R. Wiggins. Archer & Wiggins Company;
J. C. Braly. Braly Automobile Company: H.
I Mann. H. L. Mann Motor Car Company:
A. P. Goss. Hasty Messenger Company; G.
E. Johnson, Chanslor & Lyon Company: H.
C. Skinner, the Pacific Kissel Kar Branch;
C. C. Overmlre. president Automobile Club;
John K. Kelly, vice-president Automobile
Club; James AFP'eby, secretary Automobile
Club; Walter M. Cook, treasurer Automobile
Club: George M. Chambers, secretary Auto
mobile Club: James Abbott, director Automo
bile Club; R. F. Powers, director Automobile
Club; W. J. Cji-mens. director Automobile
Club; A. L. Fish, director Automobile Club;
C. F. Wright, director Automobile Club, and
Ballou & Wright.
Mr. Menzies has -procured the Ford
band of 40 pieces to lead the automo
bile parade, which will pass through
the prominent downtown streets be
tween 7:30 and 8:30 on Wednesday
evening. The committee earnestly de
sires that every car owner catch the
festival spirit and Join in the big
parade. All those who intend to take
part in the parade will be supplied
with fireworks and banners at the
salesrooms of the Northwest Auto Com
pany, Broadway and Couch street.
Pictures to Be Shown.
Among the novel attractions at the
Armory on "automoile night" will be
Berger & Jones' wonderful collection
of colored views of the Columbia High
way, which will be shown in the
auditorium. Another feature will be
the assembling of a Ford car In 12
'minutes by workmen from the Ford
factory. livery person that passes
through the gate at the Armory that
night will be given a ticket which
may win one of three prizes to be
offered, the prizes to consist of valua
ble automobile accessories.
Chief of Police Clark will detail a
quad of his best traffic men to assist
In handling the hundreds of automobile
that will carry their jolly loads to the
Armory entrance.
Finally, an urgent and cordial invi
tation is extended by the entire com
mittee and the management to every
one in Portland and near-by cities to
be present on "automobile night"
Wednesday.
FRANKLIN RIDES DRAW
OARS ABES BEING DEMONSTRATED
TO AS MANY AS POSSIBLE.
Practical Movement to Close Up Gap
Between Desire for and Owner
ship of Auto Begun.
If there are any Missourians who
have not yet seen the new Franklin
automobiles let them step forward, for
J. C. Braly. the Franklin distributor
for this territory, is trying to demon
strate his newest car to as many as
possible in the hope that he may win
a slice out of the 1500 in prize money
posted by the parent Franklin com
pany. All over the United States Franklin
dealers are participating in a "Show-the-Car"
contest, a practical movement
to close up the gap between interest
in the car and a definite desire to own
one.
Between October 15 and November 15
each dealer Is expected to keep one
particular car going from daylight un
til dark, and even later, treating the
general public to rides in the car with
out any pressure on trying to drive
sales. For every person that rides in
the car during that period a certain
number of points are scored for the
agent operating the car.
The more prominent the vocation of
the passengers the more points are
scored. Each passenger must be driven
approximately six miles and, when the
passengers drive the car part of the
distance, all the more credit is given.
Detailed reports are made daily, but
winners of the contest will not be
known until after the final reports are
tabulated, as soon after November 15
as possible.
By giving rides to a large number of
prominent people in all parts of the
country the Franklin people figure that
they will create thousands of indirect
salesmen for their product, and they
expect the influence of the National
movement to produce wholesome results
in the future. Meanwhile A. H.
Knaus. of the Braly Company, has hie
sleeves rolled up and he has a good
many local backers.
Trails Named After Navy Colors.
In a trip through the Middle West.
C. T. Matson and family of Belleville,
JU.. traveled over 4S00 miles in their
Maxwell over the Red Ball route from
St. Louis to St- Paul; the Red Band
route from St. Paul to Aberdeen. S. C
and the Black and Yellow Trail from
Aberdeen to the Yellowstone. Each
trail was named for the markings
which, act as stuidepoata.
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ROSES SPREAD FAME
Oregonians Will Aid at Big
Firestone Convention.
PORTLAND MANAGER GOES
I. C. Gay Takes Charge of Pittsburg
Branch H. C. Beltz, of San
Francisco Will Be Successor. -Detroit
Busy Building Cars.'
Thanks to the loyalty of F. W.
Thatcher and the five other Portland
ers, who attended the big Firestone con
vention at Akron, O., recently, Portland,
as the City of Roses. Is fixedly on the
map in that section of the country- as
well as in the minds of hundreds of
Firestone men who live in all parts of
the United States.
On the evening of the Firestone ban
quet the six Portland men appeared
with long garlands of gorgeous Port
land roses, and before the evening was
over every banqueter present had
learned 01 Portland's fame and ao-
plauded the "stunt" staged by the Ore
gonians. The Portland men, also wore
Portland roses in their buttonholes
every day.
J. C. Gay, former office manager of
the Portland Firestone branch and sec
retary of the Portland Automobile
Trade Association has been assigned to
look -after -the office of the Pittsburg
Drancn ana win not return to Port
land. He will be succeeded here by H.
C. Beltz, of the San Francisco branch,
who will arrive in Portland shortly
to assume his new duties. Mr. Beltz
was formerly with the Omaha office
and originally at the factory.
Firestone Spirit Spreads Out. I
When Mr. Thatcher returned last
week after six solid days at the factory
and shorter periods at the Detroit. Chi
cago, Memphis, New Orleans. Los An
geles and San Francisco offices of the
company, he was brimful of Firestone
spirit and could talk of nothing else.
It seems that the factory officials
yanked the branch manager and other
factory visitors from one department
and from one brand of entertainment
to another, so fast that it made their
heads swim.
"That City of Detroit is so busy build
ing automobiles and automobile acces
sories that it harly has the room to
house every activity," said Mr. Thatcher
yesterday. "I tell you It keeps a fel
low right on his toes.
"The Firestone factory at Akron is
erecting seven new buildings that will
give the plant the ability to construct
12,600 tires a day after January 1.
Tire Prices Not Mentioned.
"Nothing was said about the possi
bility of changes in the tire prices, but
I believe from what I heard casually
that the market is still uncertain. Al
most all of the crude rubber comes
from British colonies, and as long as
England is involved in war there is
danger of a new embargo or some other
complication."
"Mr. Thatcher Is expecting a visit
soon from H. S. Firestone, the big chief
of the factory, who will pass through
Portland en route to San Fralsc,
where he will pick up his b.utner, El
mer Firestone, and proceed to Hono
lulu on a pleasure trip. From this
time forward the Pacific Coast will
have its own advertising manager and
a motorcycle representative located at
San Francisco. Gradually, Mr. Thatcher
believes, the Coast organization will
be evolved into a separate company
operating under the factory.
IONG TRIP TAKEN" IN DODGE
Party Travels From California to
Detroit and Through Canada.
The stamina and touring ability of
the Dodge Brothers car has been
evidenced daring a trip which Is just
being completed by J. C. Marshall, of
Oakland, Cal.
Early in the- Summer Mr. Marshall,
accompanied by Mrs. Marshall and
three friends, left Oakland in a Dodge
Brothers" touring car with only stand
ard equipment. The party crossed
Death Valley and proceeded across the
continent to Detroit, which was reached
on August 3. After visiting the Dodge
plant they crossed over Into Canada
and toured to Toronto and from there
to the Owen Sound region.
The party is now on the way back.
Tit IP HAS LASTED 18 MONTHS
Vancouver Family Returning From
Tour of Continent.
On the return Journey of a trip by
motor car which began April 8. 1914,
Mr. and Mrs. Snipes, their 14-year-old
son Ralph and dog 'Teddy." of Van
couver. B. C, visited last week at the
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Studebaker Detroit factories, where
the car was produced. Previous to
starting on this one the Snipes family,
which seems to be unusually fond of
travel, had covered 3000 miles in a
nine months' tour of Canada.
From Vancouver in April of last year
they started in a Studebaker four
cylinder car for Los Angeles. Follow
ing the coast line as closely as pos
sible, and from having rrood roads their
destination was reached June 14, with
plenty of opportunity for sightseeing.
They crossed the American desert
through New Mexico to Arizonc, visit
ing the Grand Canyon and then pro
ceeding to Pueblo, from whence they
went straight east to Kansas -City,
which was reached in July. In -60
traveling days they had reached Ral
eigh, N. C, where the Winter was
spent. On the trip they drove 6400
miles, expending about $100 for gas.
The return trip of 7000 miles was
started August 9. their, route leading
through the large cities of the East,
until Detroit was reached. The Din
coin Highway will be followed as far
Into the west as possible. Mr. Snipes
said at the Studebaker factory that
they had not been seriously troubled
by road conditions, except from an en
counter with gumbo mud in Kansas.
OLD GAR WINS RECORD
BEO FOl'B WITH 60,000 MILES T
CREDIT RUNS ECONOMICALLY.
Greskam Contractor Back From 1826
Mile Xour f California Made
at Cost of $21.82.
One of the most remarkable ex
amples of motor car endurance and
low. cost of mileage reported this sea
son was the record made by a Reo
four, owned by F. D. Axtell. a contrac
tor of Gresham, who recently returned
from a motor trip to the Panama
Pacific Exposition at San Francisco.
Before starting on the California
trip Mr. Axtell purchased from the
Northwest Auto Company a 1911 Reo
that is said to have been run
more than 60.000 miles. The total
mileage on the Journey Just completed
was 1826, and the gasoline consumed
amounted to 110 gallons, being an av
erage of 16 3-5 miles to the gallon.
The cost Of the gasoline for the en
tire trip was $17.92, and the cost for
grease and oil was $3.90, making a
total expense of $21.82 for the 1826
miles covered, according to Mr. Axtell's
figures. There was no expense incurred-
for repairs or tires.
Mr. Axtell was accompanied on the
trip by his wife and they carried camp
equipment and camped out on the way.
The Pacific Hiehwav uas followed in
the main, with an interesting side trip
to Crater Lake and Klamath Falls,
which was greatly enjoyed. Mr. Axtell
is proud of the record of his Reo,
which has traveled the equivalent of
twice the distance around the world,
with 10,000 miles to spare, and which
still looks fit, and ready for thousands
of miles yet to be traveled.
Mr. Axtell will be glad to outline
to any one the route and the different
places of interest covered on his trip,
and to show the r.ecord of his car, of
which he has kept an accurate account.
.
COIitTMBIA HIGHWAY LAUDED
Indiana Man Writes of Visiting Ex
position and Roads.
Here't what Alpha Christley. of La-
fa) ette, Ind.,.has to say about the Ore
gon country after returning home from
a motor trip to the racmc coast:
"After nassing two weeks in Califor
nla, visiting the exposition, we drove
to Portland. Or., via the Pacific High
way. This route is wonderful, both as
to excellence of the roadbed and- as to
scenic splendor.
"Leaving Portland. Or., for home, the
route was most pleasant- Taking the
Columbia River Highway, which fol
lows the windings of. this turbulent
stream, through the Rocky Mountains,
at one spot there is a mountain pass
which Is preceded by a grade a mile
long. The steepness and difficulty of
this place can be imagined when it is
told that at the top and bottom of
this place are signal stations with tel
ephones, used to announce when the
road is clear, so that only one automo
bile or other vehicle is allowed on this
stretch at a time."
COUNTRY ATJTO TRAVEL HEAVY
Lane County Roads Reported in Ex
cellent Condition.
CRESWELL, Or.. Oct. 23. (Special.)
Roads in Lane County are smooth
and hard, and the travel by tourists
over the Pacific Highway C'J'ing the
past three weeks has been heavy. Many
parties are returning from the Panama
Exposition. The heavy travel continued
this week. During the fore part of
each the largest number of cars has
been noted.
To prevent confusion in attempting
to leave Eugene next Summer, a change
will be made in the route. County
Surveyor. Libby . is mapping out tjfc
exact route to be taken. - v
p The
WINDOW DISPLAY DRAWS
RUBBER. INDUSTRY IS DEPICTED
BY WHITE COMPANY. .
Goodyear Exhibits Show Various Grades
of Crude Products asid Blany
Different Processes.
One of the most elaborate and inter
esting window displays ever shown in
Portland is to be seen now at the
branch of the White Company, at the
northwest corner of Oak street and
Broadway. To the layman there has
always been mystery and somewhat
of romance about the great rubber In
dustry. It Is more or less vaguely
known that rubber In Its ejrude form Is
Something that rmes from a tree in
far-off tropical countries. There the
general knowledge ends. The Goodyear
window display. Installed Friday, to
continue for one week, makes many
things clear.
There are many grades of crude rub
ber. Samples of all of them that are
generally used are In the Goodyear dis
play. All are originally taken In liquid
form from rubber trees. . The liquid Is
the "blood" known as latex that flows
from' Incisions made in the bark by
the tappers. The display even Includes
a fac simile rubber tree, showing how
the incisions are made and how the
latex is collected by the natives, - who
coagulate it by smoking it over the
flame of a palm fire, before it can be
handled for shipment.
The Brazilian crude rubber samples
the "crepes" from the plantations of
the Far East, and the other samples
are all labeled plainly. The Jungle
scenery Includes trees, landolphia vines,
butterflies and parrots, and the whole
ensemble Is used as a setting for a dis
play of the famous No-Rim-Cut tires, In
the making of which the Goodyear
Tire & Rubber Company has come to
operate the largest tire factory in the
world. There are photographs, too.
showing operations in the big factory,
and occupying a prominent place is a
picture of the late Charles Goodyear,
who made rubber useful in its thou
sands of present commercial ways by
discovering a method of vulcanising
Itv . Model 83 '
Four cylinder 5 Pasuenger Touring Car - - $759
S. it Roadster - - - - . - - - - ..... 735 f
Six
Mod 6
Just "Six" Facts
To you who are confused with and weary of long drawn out aside-from-the-point
arguments, we present these Six important basic facts:
The Overland Six has a wheelbase of one hundred and twenty-five
inches.
Many a Six costing more has a shorter wheelbase.
The Overland motor develops full forty-five horsepower.
Many a Six costing more has considerably less power; consider
ably less speed.
The Overland is a roomy Six seating seven adults with ease.
Many a Six costing more has a smaller tonneau; hence less
comfort.
The Overland Six has 35'' x 4y2" tires with non-skids on the rear.
Many a Six costing more has smaller tires.
The Overland Six has high tension magneto ignition.
Many a Six costing more has not. . ';
AH Overland electric control buttons are on the steering column
within reach. - -
On other Sixes, that cost more, they are not as conveniently located
These few major items alone should, we believe, convince any in
telligent buyer of the downright wisdom and out-and-out economy of se
lecting an Overland Six.
J. W. LEAVITT & CO., DISTRIBUTORS,
Broadway at Davis St. Phone Broadway 3535.
Willys-Overland.
Also manufacturers of Willys-Knight Automobiles "Made
it, to make it tough and durable and
thus useful, as a finished product.
The whole idea is worked out in a
way that gives the public an unusually
intimate touch with the lesser-known
side of one of the greatest industries
of modern times. The window already
has been viewed by thousands.
SUN AUTOS S C box hed FORD
Lost Wire Upsets Workers
in Stage Assembly.
Retorts Conrteosm' Exchanged Tem
porarily Between loyalists and
Skeptics Durlas; Minutes of Un
certainty. THERE came near being a clash be
tween Ford owners and "can't af
fords" at the Empress Theater Thurs
day night after a Ford automobile had,
supposedly at least, been assembled on
the stage by six huskies from the Port
land branch of the Ford company.
Just 10 minutes after K. K. Kubll had
started his watch and turned the men
loose on the job all of the parts of the
car had been put together and the au
dience saw what seemed to be a com
plete automobile.
But, after the driver had dashed be
hind the wheel, with a big man -posted
to crank the car it was "deader than
a door nail." For long minutes the
men "twisted her tail" as If their arms
would break, but nary an explosion
came forth.
Meanwhile the audience had- lots of
fun cracking Ford Jokes right out loud,
but some of the jests were so cutting
that the Ford -owners" in the audience,
that ever loyal body of Americans, re
sented the trifling comments and came
back with counter retorts. - Nearly a
third of the -Immense audience arose
and started to depart with various
chiding comments on their Hps. At
the tensest moment one loyal follower
arose on his chair and shouted "All
Ford owners remain seated." and if
everyone who then returned to his seat
owns a Ford there is a big mistake
somewhere In the registration figures.
Finally one of the workmen concluded
that the ground wire running from
the coil to the engine had been lost in
the shuffle and instantly be yanked the
wire from a Ford service car that stood
on the stage and in less than no time
the motor was purring away and the
headlights of the car dased the audi
ence. Then, as the little car tooted off
the stage, shouts, of .praise arose uf
$1145
Company, Toledo, Ohio
Instantaneous Ford service came in for
enough compliments to offset the mys
stery caused by the missing link.
The entire Job required 14 minutes
and 10 seconds, but at the Ford- branch
last week when a delegation of visit-
Let Us Fit Your Mitt
With Lined Automobile Gloves .-
Sold with and without Gauntlets J up
ARCHER & WIGGINS
Oak Street, Corner Sixth.
Diamond Tires, Master Carburetors, etc
AUTO ROBES
We have just received a large shipment of Robes and
. Steamer Rugs made of Pure Oregon WooL
PRICES AND PATTERNS ATTRACTIVE
BALLOU & WRIGHT
Broadway at Oak
BOWSER
DIAMOND TIRES
Vulcanizing and Retreading R. L
in U. S. A.
ors from the Portland Railway Light &
Power Company and the Northwestern
Electric Company were present, the six
men are said to have done the trick
In 9 minutes and 14 seconds, which Is
believed to be a record.
GASOLINE and OIL TANKS
tTUKAGE V STKMI rOR PUBLIC AND PHI.
VATB GAR AG KM. S. D. Sfnsaar. DIaU-let Sups,
ales. J5 Corsets Mo. Mala l7s
BJ.0DGETT,
2S-31 Norta Mtk. Km
Cart. Pk.Br TOU3