7
POTlTA!?B. AUGUST 8, 1915.
v. California, side. Any
CHALMERS FACTORY
one who knlcks at those wonderful
roads over the Slsklyous ought to be
chucked over the ciuis.-
e e
v..,.. xr. inn. t narks. Yoaeralte. Se
BEAUTY DESCRIBED
OFFICE OPENS HERE
quoia, Grant and Crater Lk. were
StandiiTcl Seven Passenger- S 103S
thoutAiixiliaiy Seats-.GIQOO
viewed by Dr. K. i inf-."-7 .
and their eon on their automobile trip
from Loo Angel ea to Portland. Dr.
Emery came as a delegate. u iu v-
teopathle convention.
When their Franklin pulled into
Portland the Emerya had traveled 18S
n win visit Rainier Nt-
Rock Work at Prescott Point
Is Declared to Be One of
Crowning Beauties.
Marc Bunnell Arrives to Be
come Manager of Big Dis
tributing District.
1114. W KIN -. - -
tlonal Park beforo returning- home.
Tho Emerys came norm irorn oan
Francisco via Crescent .City. Klamath
Falls, The Dellee and tha Columbia
River Highway. They camped , out
every night along the road.
e . e i
G I Craighead, ex-assistant mana
ger of the Oregon Moline Plow Com
pany and later associated with tho R.
BUG BY HEIGHTS WAY OPEN
KEATS TO RETAIN AGENCY
. .... . - ' vvm n OT W
tiik ni i iia v iiniiiun
corauD
Portland Win Be HrdrimrtT for
Territory . Xoctli of California
and Vert of Pakotas Xow
Wlta the arrival In Portland lest
wk of Mre Bunnell, district man
ager for U Chalmers Motor Company,
cam taa announcement Uiat the bis
DtroU organisation had clnwi Port
land as lia utcaUT headquarters for
ll of the territory north of California
and waat of to a Dakota.
In the Immediate future Mr. Ban
oil will opn up factory oITices near
tho H. U Keats building and will look
ftr tha .Northwfitern territory from
tola point. Tha Chalmers aeaey for
Oregon and -Washington will t re
tained by tha Ura H. 1 Kaata Com
pany. and Mr. BonnaU will work sepa
rately from any agency connections.
Mr. Bunnell wUl maintain n small or
flco force to look after the factory of
fice whlia ha ts out In tha territory,
bat will not endeavor to look after
parts for tha Chalmars owners. Tn
. service will remain with the Keats
Campany.
-Tha officials of tha Chalmars Com
pany are determined to go after tha
boslnaas In Oregon and Washington
harder than ever before, and thay have
decided that Portland la tha loHcaJ lo
cation for tha factory off lea." said Mr.
Bonnell yesterday. "Portland U i euj
t rally situated and it ahlpptng facili
ties are of tha boat.
-I will laaTa In n few days for Butte.
font and drive a now car throusn
Montana, Idaho. Wyoming. Washing
ton and Oregon, visiting tha principal
Chalmers agencies beforo locating per
manently la my Portland off lea.'
Mr. Bunnell antarad tha automobile
business In Seattle tan years ago as tha
local dealer for tha Locomobile. Foot
years later ha mxm4 to Ban J-ran-clsco
to become factory representa
tive for tha American car and later
served In similar capacity for tha
Paige Company before affiliating him
self with tha Chalmars organisation.
Beforo coining north to Portland Mr.
Bunnell bad supervision over thta ter
ritory as tha district manager at Ban
Francisco. , .
Another high Chalmers official.
Frank Willis, assistant sales manager
of tha factory organisation. Til I ted Mr.
Keats last week. Mr. Keats drove the
visitor over tha Colombia River High
way and they were completely won by
tha scenery.
see
"It's tha first automobile I have ever
granted to pat and call my own."
W. J. Padler. Northwest manager of
tha J. W. Leavltt Company, was talk
ing, and tha subject of his remark was
tha Wlllye-Knlsht automobile that ar
rived In Portland too other day.
Everyone at the local Overland
branch Is tickled nearly to places with
tha new Knight car. and well enough
thay might be. for tha new rig ellmbt
any old kind of a hill on the high gear
and yanks sll tha tlma for more rope.
Tha local Overland and Willys
Knight officials are also well pleased
with tha new homo of tha Leevitt Com
pany en Davis street and Broadway,
which la now bolnc used. Thla struc
ture Is undoubtedly one of tha most
complete and np-to-the-second auto
mobile distributing plants la tho North
wast. a a
That tha Columbia River Highway Is
tha most wonderful thing of its kind
In tha world was tha opinion expressed
la Portland last week by H. J. Guthrie,
president of tha Plslt-Washbura Ke
ening Company, of New York, at a din
ner ha gave at tha Hotel Benson to tha
force of Palloa Wright, local dis
tributors of VeedoL the product mar
keted by tho company which Mr. Guth
rie heads,
Mr. Uuthrle hss traveled all over tha
world In tha course of Important busi
ness duties, but whea Stanley Clem
ence. city salesman for Ballon '
Wright, drove him over tha highway
as far ss Multnomah Falls, he declared
that tha Oregon wonder excelled any
thing be had ever viewed.
e e e
"Considering the newspapers, from
the standpoint of my experience with
advertising in tha oil business. I feel
positive that they are tha beat me
dium In tho world." said Mr. Guthrie.
In tha course of his talk at tho Hotel
Bcnsonv "The newspapers reach the
people In a most direct and personal
way that makes advertising In their
columns tho best medium obtain
able. Whan In California Mr. Guthrie met
Charles V. Wright, of Ballon at Wright,
and had a pleasant visit with him. Mr.
Wright had just reached Pan Fran
cisco after traveling overland by auto
mobile Ha went over tha coast route
through Crescent City and Eureka, and
reported that the roads were In good
condition. Beforo returning to Port
land Mr. Wright will drive south, to
can Dlcgo.
e
Two Idaho cars were 'in Portland
early last week on their way from
Nam pa. Idaho, to San Francisco. A
Mudebaker Sis carried Mr. and Mrs.
Fred G. Mock and a Butck hauled Dr.
K. O. Houseman. Mrs. Marks and
daughter and Mrs. Davis. The parties
csme via Huntington. La Grande. Pen
dleton. Echo. lone. The Dalles and tha
Columbia River Highway.
"We found tho roada good except
for the dust and chuck holes between
Pendleton and lone." said Mr. Mock, on
Ms arrival at tho Imperial Hotel. This
part of tha road was almost impassable
In places.
However, wo hsd no serious angina
trouble or breakages and only one
puncture, which was made by a bridge
spike. Wo were delayed somewhat by
road workers between Hood River and
Port land, but this was all forgotten
as the Columbia River Highway Is
worth a much harder trip."
Mr. and Mrs. Mock will go to Fas
Diego from San Francisco. During
tha month of September Mrs. Mock will
act as assistant hostess at tha Idaho
building on tho exposition grounds,
sea
A big Packard tagged with a Wis
ronsin license arrived In Portland last
week from Monroe. Wis, carrying Mr.
and Mrs. R. C. Whltcomb, Mrs. Mary
Stanton. Mr. and Mrs. Wslter J.-Wbit-romb
and Mr. and Mrs. Glen B. Chad-
Tha party had driven west over tha
I4neoIa Highway and. after dropping
south to San Diego nnd Into Mexico,
had coma north over tho Pacific High
way into Portland. From hero they
proceeded north over tha Paclflo High
way to Feat tie and Ppokane on their
to Edmonton. Alberta.
"Wo found tha roads In Oregon much
better than those In Northern Call
f ornia." -aad Mr Cnadwtck. "It waa
a particular delight to reach tha Ore
gon aide ef tha filsktyoa Mountains.
where the rood Is neatly twice as wide
It1'' '-'
;:i ... ; - ;
; ... v - - :
'r v.'- ' ' -1
:' v -. -;,' j
IM5
Itara BaaaelU Dlatrlet Ma
tar ta Cbalasers Meter
poay. v1o 'Will Open a
tary OfXIco la Partis ad.
eager
M. Wada Company, baa poined the
trcm of C L Boss A Co. and
will hereafter relieve Mr. Boas of some
desk work In order that the latter may
get out more to look after the affairs
of an expanding business.
J. II- Irwin, who has bad charge of
the local agency for tha Kelly-Spring-field
tires, left Portland last week to
accept a responsible position at Los An
geles. He will hsve charge of the Dia
mond tiro sales In Southern California.
a a
A nartr of prominent Portlanders.
made up of Walter B. Beabe. Rodney
U Gllsan. Dr. Herbert Nichols and Cap
tain R. C Hart, are now touring
through British Columbia In Mr.
Beebe s Cadillac Eight. In leaving
Portland tbev shipped to Kelso to avoid
the bad road between Kalama and that
point, and then drove In a few hours
to Seattle. After driving up to Van
couver. B. C. they shipped their car
to Victoria and commenced a tour
through the scenle points of Vancouver
Island. They expect to drive all the
way back to Portland, and will prob
ably reach hare the latter part of this
week.
STYLES AFFECT SALES
EXIT OF OSTRICH PLUME CATTSED
DECREASE, SATS AGENT.
Capo Towa Aateaseblle Man Describe
Depression, Breach Oa by
Loll la ladastry.
Milady In all quarters of the civil
ised globe having given up the gay and
festive ostrich feather as an article
of adornment, has resulted in a de
crease In motor sales In South Africa,
according to H. W. Allkln. Cape Town
automobile man. who haa spent the
paat week at tho Detroit plant of
Dodge Bros.
"The change In women's styles rele
gating the ostrich feather to the back
ground, la not a new one In our expe
rience." says Mr. Allkln. "Neverthe
less It la none the lass keenly felt at
tho present time. When I left Cape
Town many ostrich farmers were kill
ing their surplus supply of birds for
tho flesh.
"When you consider that close to
iO.OO people derive their living from
the ostrich feather Industry, you can
realise that the automobile business
fsels the present depression as keenly
as any. Ten or li years back, when
ostrich festhers hsd again been de
clared passe. South African farmers
passed through exactly the same ex
perience. But ostrich plumes regained
their nooularttv within a short time,
and we are confident that Dame Fash
ion will again raise her vigorous cen
sorship beforo many months.
"In the sale ef motorcars, our pres.
ent largest buyer le the army. Thou
sands of cars will be purchased for
transport purposes, and aa we figure
that these machines will be of little
use after the war. there will be room
for many more ssles In that quarter.
The present demand Is for strong, well
built cars, at a very moderate price.
We confidently expect a recora year
head and are prepartns; ror it oy isrse
orders of American cars.
Mr. Allkln. who la the neaa oi xi. v.
Allkln. Limited, with offices In Cspe
Town. Johsnnesburg and Durban, wss
so anxloua to affiliate witn on
Bros, that be traveled 11.000 miles to
accomplish 'his purpose. His success
has been announced by General Sales
Mensa-sr A. I. Phllp. who naa appoint
ed blm South African district repre
sentative with headquarters In Cape
Town.
AITO. MIMX HIGH AXO I
TEKJHEDIATBCtCAHS. STARTS
FOR SAX FRAXCISCO.
What do you think of this for
A stunt?
After taking tha high and In
trrraedlate gears out of a 115
. Franklin automobile and sealing
only the low and reverse gears
in the transmission, J. W. Mc
Cormmach. W. C Small and R.
W. Klgga. of the Pendleton Auto
Company, are engaged on a
ieo-mlle low-gear ' run from
Walla Walla to San " Francisco.
It will be their purpose to run
the motor continuously- night
and dsy without stopping.
The ear used is a series seven
Franklin demonstrating car that
already haa been run 6000 miles.
The gears ware taken out and
the transmission sesled under
the supervision of a disinterested
committee.
The trip will be equal to a run
of approximately 4000 miles on
high gear at a speed of H miles
an hour, which amounts to one of
the hardest tests ever given a
car. If the Pendleton men suc
ceed In finishing the trip with
out trouble they will prove the
merits of the Franklin air
cooled motor and the efficiency
of the mechanical parts of the
ear.
Boate on Hill Above Rainier Is Held
o Be Revelation of Richness
ami Dcrrclopixmit of Farailoe-.
Astoria tent Plan Trip.
BY JULIUS L. MEIER.
Colnmbla Rtver Highway
Every town.
every hamlet, every
munlty In Colombia
and Clatsop Conn ties is on tiptoe of
expectancy. over tho Highway opening
of August li.
The excursion party will be sur
prised and no doubt gratified at tho
reception they will receive all along
the Una. and It will be regrettable It
machines are not available to pick
up some of these people and give them
at least a short ride over a section
of the Highway.
One of the real crowning glories of
the -Lower Columbia River Highway.
Prescott Point, embracing rock work
equally as heavy aa sny on the eastern
section, was completed August 1. A
magnificent view of the Columbia and
of the Washington shore is obtained
from this point. Bugby Heights, to
reach which the road winds over
three successive loops, hss been opened
for travel for some time. It Is con
tended by the Lower River enthusiasts
that no point on tha Columbia River
Highway embracea so comprehensive
a view aa that obtained fronv this
eminence.
The road rises to an elevation of
too feet. At one's feet stretches the
Columbia River, visible for 150 miles;
a large section of the State of Wash
ington, and all the mountain peaks
except the Three Sisters, which lie
too far south to be seen. Turning
round one beholds the great wooded
stretch of the Coast Mountains stretch
ing clear to the Pacific Ocean.
Read Invades New Section.
At this point the route turns inland
for IB miles and opens up a wonder
ful country rich in agricultural possi
bilities. This Is the district where
B. Benson first cut logs and hewed out
his enormous fortune.
The third scenic point Is on the hill
above Rainier; a long stretch of the
Cowlits River and - valley with the
thriving town of Kelso, seemingly so
close a rock could be dropped on Its
roof-tops Beaver Creek Valley,
through which the road runa from
Rainier nearly to Clatskanie. will be a
revelation of agricultural richness and
development to those who have not
seen It. All along the Highway land
Is being cleared and settlements made.
It is predicted that the entire coun
try, from Goble to Rainier, will be one
continuous stretch of small farm
habitations within two years of the
opening of the Highway. Some of the
richest districts for gardening ana
dairying In Oregon are the Columbia
River bottoms, large sections of which
have been reclaimed. These lie in the
Clatskanie district and along Blind
Slough, up which the road swings some
distance.
Tho Highway enters Astoria through
Tongue Point Just south of the rail
road and back of the Hammond Mill
and leavea it around Smith's Point
past the municipal docks, crossing
Young's Bsy at the regular wagon
bridge. -
Two Rentes Are Available.
After leaving the Lewis and Clarke
two routea are available, one throuarh
Warrenton and the ether known as the
cut-off direct to Sklpanon Station.
thence down the regular road to Gear
hart. R. Yount. the Indefatigable good
road enthusiast, of Rainier, will act as
pilot through Columbia County and
the entire ISO machines from Clatsop
sre vying for the same honor through
that district. Msny of the cltlsens ot
Astoria are leaving their families at
home and inviting rural inhabitants
to Join them In this trip that they may
see the possibilities of good road con
struction and enjoy the road that Clat
sop County hss opened up.
Clatskanie la In a fever of bustle
and excitement arranging its agricul
tural dliiplay along the streets to be
viewed by the passing tourists. The
acceptance of their invitation for a
half-hour stop for luncheon wss
smong the first acts of the committee
In charge. Their hospitality Is so well
known all members of the party will
be glad of the opportunity to stop,
Ceart to Act aa Eaeert, .
Judge Clark and the members of his
court will be on hand as eaeorta
through Columbia County and will ac
company the party through to Gear
hart. Judge Cornelius, of Clatsop,
with Commissioners Frye and Johnson,
early advised their Intention of meet
ing the psrty at Clatskanie and go
ing through with them to the end of
the route. They have promised to take
none ot the glory Irom Columbia
County while in that county's confines.
between Clatskanie and Westport,
which marks the boundary between
the two counties.
Tha committee In charge Is finding
it necessary to forsake business and
tend to the rapid calls for Information
and reservations that are pouring In,
Everyone la not fortunate enough to
own a machine, and more cars are
needed to take care of those who are
anxloua to go. The committee will be
glad to hear from all of those who
have room in their cars for others.
While this Is a wonderful day for
those counties that have opened up
the highway. It also marks an epoch
for Portland and all ot Oregon a
highway. The Dalles. Portland to the
sea the dream of years fulfilled.
Many hesrtach-s. many hardships and
many harsh words have been expended
in the effort for its accomplishment.
All will be forgotten once the road Is
viewed. It Is laid out along mag
nificent lines, SI feet wide, low gradi
ent and long curvature, and will be a
marvel to strangers and a credit to
the state In all the years to come,
, Response Met Everywhere.
- One of the most encouraging features-
of this highway and Its celebra
tion Is the fact while the towns along
the road flrat learned of Its opening
snd of the proposed trip and were thus
the first to announce their participa
tion and gratification that so much
attention was being shown through
out the state, it has been followed by
a response from every farming dis
trict. Hundreds or teams will cross
from the Nehalem to view the passing
throng.
The extension of this highway from
Gearhart to the Tillamook County
line, up the Necanlcum and down the
North Fork of the Nehalem will not
be open for travel until lata In the
Tali. While the grading of this sec
tion Is practicsHy completed, there
are. however, three bridges remain
ing to be constructed, one a con
siderable span over tho North Fork
EstabHshing a New Standard of Value
at a $1000 Price
New seven-passenger bodydivided front seats extra length
springs two hundred pounds lighter the first automobile
of its quality, size and efficiency to sell at a $1000 price.
TWO years ago last January, the Jeffery Company announced the Jeff ery Four at $1550
the first automobile of its quality to sell below $2000.
This will be remembered as the car which introduced the high-speed, high-efficiency motor
into ruIWry! Its remarkable. service record in the hands of owners has established it as the standard
American automoDiie or quality aim uiuucimt woi.
33 Points of Jeffery
Superiority
Standard seven-passenger body
Divided lounge-type front seats
Extra length springs
Weight, 3750 pounds
116-inch wheel bate
34 x 4 Goodyagr Fortified tires
AU-weather tread rear
Jeffery Chesterfield body '
Rear seat, 48 inches wide
Easy-riding auxiliary seats
Extra wide doors
Deep real leather upholstery
Concealed door handles - -Left
drive center control
Light Brewster green finish
Jeffery high-speed motor
Unit power plant
Extra large motor bearings -Bosch
magneto ignition
Stromberg high-efficiency car
buretor Bijur electric starting and light
ing Smooth acting disc cratch
Jeffery silent gear shift
Jeffery easy-control i tearing gear
Hotchkist type flexible drive
Jeffery-built silent rear axle
Extra surface brakes
Emergency brake on propeller
shaft
Jeffery one-man top -Adjustable
clear-vision wind
shield Locking double dimmer lights
Van Sicklen speedometer
Automatic gasoline feed
Complete equipment
The Jeffery Company now presents the new
Jeffery Four larger than last year roomier
lighter in weight more powerful easier riding
and with the famous Chesterfield body a finer
car in every respect than the original Jeffery
Four a car combining economical operating
and maintenance cost with a road performance
which ranks with that of the biggest highest
priced automobiles at a price of $1035! Wttlr
oat the auxiliary seats, SI 000
In announcing this car, it is not the purpose of the
Jeffery Company to meet temporary price conditions,
nor to compromise with an imagined desire on the
part of dealers and the public for cheapness. On the
contrary, it is the aim and determination of the Jeffery
Company to establish the Jeffery Four as a standard
at a standard price a car which discriminating buyers
can drive for a number of seasons without suffering the
marked depreciation which has been such an unfor
tunate feature of the automobile business.
The new Jeffery Four is a quality automobile in every
sense of the word built to maintain and increase the
enviable reputation of the original Jeffery Four.
The Jeffery Six
The same specifications as the famous Jeffery
Chesterfield Six silent worm drive, Manchester
cantilever spring suspension and other quality
features found - elsewhere on only high-priced
foreign cars refined to an even smoother, quieter
operation than ever price S13S0F.O.B. Kenosha.
S30O lower in price than last year.
Orders must be placed immediately to ' UJSSST
- naa1 srl T T ntaaVlf rn tT aTTtmSTelWUtt
15S3I i
L ,
insure early delivery
Frank C. Riggs Company
Cornell and Twenty-Third Streets at Washington, Portland, Or.
Distributors for Oregon and Southern Washington.
Write for Agency Proposition.
of the Nehalem to the mouth of Bu
chanan Creek, now marked by the f qot-passeng-ers'
swinglnr bridge, which
will be remembered by ail wno nave
taken the tramp through that district
This section wlU also open up a
country wonderful In agricultural pos-
.... . . .1 1 J J 1
SiDUlIies. -It covers lav uiu ucnu
ber district through which the dis
astrous fire ran four years ago. Many
new settlers are already making their
homes along tne various. wnrwajr
in that district. The completion of
these bridges will make It possible to
motor from Portland to Tillamook City
by way of Gearhart and Seaside; the
distance by this route will be 176.5
miles.
Trip Held Caeanaled In West.'
liwhjr In thtf Wmt will there be
a trip to equal thla run from Portland
to Astoria. Gearhart. Nehalem City. Til
lamook and back by way of Willamlna.
Sheridan. McMlnnvllle and Newberg
to roruano. it wi rid um ivunsi
a better Insight to the possibilities of
V rtr.vnn cnilTl trv than nVl V Other
trip which could be opened. It will
show tne aairyinpr, tne timoer. mo
berry and small farm possibilities, as
well as the choicest parts of the Wll-
... Trail.. 1. V.mklll . nr Waah-
tnston Counties all making a trip of
varied ana scenio oeauty unexceueu
elsewhere.
That - part of this great Highway
from Vancouver, Wash., and Portland
down the Columbia, thence down the
coast to Tillamook and then out into
the Willamette Valley should receive
the support and financial aid of our
general Government on account of Its
Immense strategic value for military
purposes. It is understood our Sena
tors and Representatives in Congress
will ask at the coming session for
such recognition and help. "
Well Informed.
Puck.
Skids Does your wife take an intel
ligent interest in the war?
Skittles Well, not especially so.
When I told her of the loss of the U-S.
she seemed to be under the impression
i that It was a theater ticket,
ROADS TO FAIR LAUDED
DR. AJVD MRS. D. H. BA COM
PLETE 8100-MH.B TRIP.
Campina- Grounds at Ashland tor Ac
commodation of Tourists Are
Praised Freely.
With praises for the good roads and
ainnir tha Pacific Coast
m. . J -
and with commendation for the people
of Ashland on the character or tne puo
11c camping grounds erected for the
. . ... T" . n H Afrs. X. H.
use ui - - - -
Rand returned to Portland last week
from a 2100-mlle automoDiie trip m
their Paige car.
i .....vorhor. wA went tne
1 J v. j '
roads were in good condition and only
once did we get orr t.no ruu,
Dr. Rand. "Down in the Santa Rosa
country we wandered away from the
regular highway for about three miles
and drove into a big vineyard. We
were there not because we wanted
wine, but because we were lost.
"The scenery along the coast route
from Grants Pass through Crescent
City and the big woods is charming.
The beauty of the mosses, ferns and
giant redwood trees made our course
through Humboldt Cdunty seem like a
park all the way. Aa we were coming
around a turn in this narrow road we
ran smack up against our friend
Charles F. Wright, who was on nib
-1 Can WanrisM
"When we reached Ashland on our
way down tne unier or rouco came
forth to meet us. and I thought sure
. . & ,a kA arrtAft for soma vio
lation, but he merely wanted to usher
us over to the beautiful free camping
grounds that Ashland has set aside for
automobile tourists on the east bank
of Ashland Creek, adjoining Ldthia
Park. There every possible conveni
ence has been provided for the auto
mobile tourists.
"(Joins down wo followed the Pacific
Highway all the way and were delight
ed with the new road over the Slskl
yous. Between Dunsmulr and Redding
w mat n rouarh stretch of road that
probably will always be in poor con
dition. '
"After neeins- the Exposition we
drove to Del Monte, took the famous
17-mile drive from that point, went
over to view the big redwood trees
near Santa Cruz and visited San Jose
and Palo Alto on our way home.
Perhaps the most enjoyable part or
. . i . i ,LM,1vh th. vnniilt
lilt BULirt; -L lV " o-o -
tains on the Coast route on our way
home. This road is rather rough and
dangerous, but tho scenery Is the wild-
est and most charming combination X
have ever seen. Part of the time wa
were riding through fascinating blaf
trees, then we sailed along for a
much as six miles on the ocean beach
and soon were In the mountains agatiu
Providing he has time to go slowly, no
one going to California should fail to
take this route either going or re-
turning."
WALTER'S
FREE TIRE
SERVICE
ANYWHERE IN A RADIUS OF 10 MILES
WILL SUPPLY ANY MAKE OP TIRE
NO TIPPING OF EMPLOYES ALLOWED
Phone Broadway 2490
John A. Walter Co., Inc.
BROADWAY AND ANKENY