THE SUXDAT OBEGOXIAN, FOBTLATTP, APRHi 11, 1915. 8 LOCAL AUTO DEALER "HANDLES A CARLOAD EACH DAY W3m--- ,.- jH - jlf fl jv;tij.rn ( t- 7 4 t-f J .V:., a -!;klii!.5.V.- Jill X 1 1 II I'i 1 j:afci.e.jir 11 H rt r . . ? f 4 H1 M u, ' ' ' m ... ' f - llrx HL KEATS, of the pioneer auto mobile company of that name, is mighty busy these days handling: shipments of the new Chalmers "Baby" 32 Six, which is now arriving; at the rate of three cars a day. Mr. Keats was fortunate enough to receive the first three of the light model that came to the Pacific Coast. He says it will require at least three cars a day to take care of present orders. The new Six, which Is smaller and lighter than all others in the Chalmers ' line, was first introduced to the motor ing public at the New York automobile show- in January. Since that time it has attracted favorable comment all over the country. "The fact that surprised me most on my recent trip East was the business being transacted in the large cities." said Mr. Keats yesterday as he rolled up his sleeves in the bustle of rush business. "Chalmers dealers in the East report an Increased business of 33 1-3 per cent over last year." After conferring last weelc with L J. Morse, Western manager of the Loco mobile Company of America, Mr. Keats determined not to take over the Loco mobile agency for Oregon until the new 1916 models are announced. He had already made arrangements to handle the line, but Mr. Morse brought the "sad" news last week that the Locomobile company ha sold all of its limited 1915 product and that the branches at San Francisco, Los Angeles and Seattle are entirely without cars. Therefore, Mr. Keats concluded it would be better to withhold active connection until the new models arrive. The Locomobile factory at Bridge port, Conn., turns out only 1200 pleasure cars a year and it is now kept running to capacity filling a $4,000,000 order for three and four-ton trucks to be used in the European war. JULY ARRIVAL ADVISED TOURIST FROM EAST WILL, FISD OREGON ROADS LI RING. Colombia Highway to Be Opemed to Land of Estraadsg Scenery, Son afclne, Rosea and Comfort. The man who Is going to put his campa-outfit, family and a friend or two in his motorcar this Summer and take the trails over the great Rockies to the wonderful land of sunshine and roses on the Pacific Slope will do well to plan on reaching Oregon July 1 or later. The reasons are many. First, he will escape the excessive heat of the East and Middle West. Secondly, h will find Oregon roads at their best after that time and will not be incon venienced by rains. The third and most important reason 'is that the Co lumbia River Hlghwav will be open after July 1. 1S15, the full distance from Hood River to Portland and the road from The Dalles to Hood River will be in good condition. A drive along the 60 miles and more of this most wonderful road in Ameri ca will be worth coming in a machine from the Eastern and Southern-most parts of the continent. All the hard ships of rutty, roads, quagmire, lost directions, sleepless nights and poorly cooked food on a "roughing it" trip are completely forgotten when one turns Jnto this already world-famous highway. For those who have toured leisurely and thereby escaped the unpleasant ness of a cross-country trip a stretch of scenery will be unfolded that far surpasses the Palisades of the Hud son and the wonders of the River Rhine. Other construction work, which has beon going on for two years on the main road arteries of the state, will be completed by that time and touring greatly facilitated. All over Oregon efforts have been directed to road im provement and, considering the state's population and large area, it has high ways that surpass those in localities that have been settled for a hundred years and more. Oregon is a new state in comparison and already has a sys tem of roads of which It can be proud. OLDSMOBILE TO SEK BEST TEAR Entering on 17th Annual Birthday Company Looks to Big Returns. The Oldsmobile Company is entering Its 17th year in business and. unless signs (all. its best year, according to J. V. Hall, sales manager of the com pany. A remarkably large flow of trade has been experienced during the first three months of lli, owing to the pop ularity of the light-weight tour, which is in bigger demand than even the manufacturers had counted on. During March, Mr. Hall asserts, they outsold their record for March, 1914, by 128 per cent, this increase figured on a basis of . gross business done. During January they accomplished an increase of 74 per cent, and during February 9S per cent over the same months of last year. Evolution of Automobile- Is Wittily Related to .Club. Will Lipman Telia of Wonderment Caused by Early Expeditions to Hlllaboro and Busy Mechanicians Who Hay to Be Taken Alone WHEN Will Lipman had finished narrating humorous incidents of early motoring days in Oregon every one present at the annual meeting of the Portland Automobile Club last Tuesday night realized, perhaps better than ever before, what a remarkable evolution and Improvement has taken place In motorcar design in the past several years. "I recall distinctly the first 'run' pulled off by the embryo Portland Au tomobile Club, about 10 years ago." said Mr. Lipman. "We started out for Hillsboro and all Oregon thought it wonderful that 16 cars should go there and back the same day. One hundred per cent of the automobile owners in those days were regular "sports' when it came to driving. "Another Sunday we went to Mc Minnville. I remember I carried two mechanics on my car who were not members of the club, and. don't you forget it. those two fellows were kept busy all the time keeping things in workable order. "But think how different the situa tion is today. It is now no trick at all to run out to our clubhouse on the banks of the Sandy and back to Port land before breakfast. The cars to day are so near perfect and roads so much better than they were in the early days that trouble now Is the ex ception rather than the rule." TIRES AXD JEWELS COXFTSED Autoist Apologue After Denouncing Diamond Rubber Company. Since the publication of their "fair list" prices the Diamond tire people have received many letters of commen dation and many assurances from tire purchasers and dealers of continued confidence and good will. They have discovered also that It Is impossible to please everybody, no mat ter how sincere'the effort to do so may be. Not long ago there was received at the general offices of the Diamond Tira Company In Akron. O, a letter from an indignant jnan in Chicago. He did not hesitate to make use of strong language or to set forth charges that were in no wis complimentary. "Xou ay," be wrote, "that you have got only one price on diamonds, and that people don't need to dicker ndne when they go to buy your tires. That's a lie, or else one of your men are cutten prices. I never bought dia monds yet, but if you have different prices 1 don't want them. For I would be sure to get the worst of It. When he was asked for explicit in formation concerning bis charges and for the name of the agent who was al leged to be cutting prices the indignant gentleman who had "never bought dia monds yet' returned part or a news paper which contained the first two or three lines of an advertisement under the caption: "We Save You Money on Diamonds." ' Investigation revealed the fact that the advertisement .had been published by a firm that sold jewelry on the in stallment plan. A complete copy of the paper, containing the advertisement, in full, was sent to the man who had complained, and in due time he penned this characteristic apology: "Dear Sir It looks like you got my goat, so the next time I nead a Tire I will try a Diamond and see if you tell the truth. I'm sorry I done you wrong." GEORGE E. JOBDTSOJT IS NAMED Place on Auto Booklet Committee Is Filled by President. President W. J. Clemens, of the Automobile Club, has appointed George E. Johnson, manager of Chanslor & Lyon, to fill the vacancy in the booklet committee made by the resignation of C. F. Wright, who gave up his duties on account of ill health. Mr. Johnson took hold of his work at once and will co-operate with the other members in rushing the booklet to completion. The newppolntee is expected to add zest to the task, as he was one of the leaders in the success of the Automo bile Show held last Winter in the Armory. He firmly believes that Ore gon's wonderful scenery should be ad vertised to all automobile owners, for there are few places in the world that compare with this state in natural beauties. - The final selection of the Columbia River Highway pictures was made Tuesday by the committee. The other material is being put into shape as rapidly as possible and the presses are expected to hum soon, as a large num ber of copies are turned out. They will be rushed to the Panama-Pacific Exposition at San Francisco an8 also to the leading automobile club head quarters of the country. "Large caravans of machines will be rolling across the plains In a few months and much of the Lincoln High way travel must be "diverted our way by "the booklet," says James D. Abbott, chairman. and then, when you go to see that . f . w other car, and the salesman strolls up with a smile: Te marklncs on a- graduated measarlnt glass invented in Germany are made along a slgzag line Instead ot a vertical one ana. havmjr wider spaces between, are aald to be read mora accurately ; ask him if that car of his has a FULL- floating Rear Axle a Rear Axle that carries the weight of the car on the axle housing and NOT on the shaft a Rear Axle that has TWO Timken Bearings in EAtH of the hubs and in the differ ential. That's the kind of axle you get on this Studebaker FOUR. It's the highest development that the Rear Axle has reached. And it compares with the old-style semi-floating and three quarter Boating axles as its beautifully light and strong housing of stamped steel compares with the malleable cast hous ing other cars use. So don't let the salesman say "We have a floating type of axle" ASK him if it 's a real FULL floating axle like the Studebaker. Make hirn take out the shaft and show you. sk him if that car of his uses battery igni tion. And if he says Magneto ask him WHY. Most of the high-grade cars, you know, have discarded magnetos, because a magneto current weakens when your motor slows up and it doesn't give as hot a spark at low speeds as at high speeds. But a Studebaker Battery ignition is reliable at any speed. It insures steady firing no skipping or missing. Trouble- proof, too. So don't let the salesman dodge on the ignition ask him WHY. A magneto on an elec trically equipped car is as useless aa thft fifth wheel on a wagon. -ask him if that car of his drives thro the springs or whether it has radius rods and a torque arm. Costs a whole lot less, to be sure, to design a car that drives thro the springs but it makes the car HARD riding. But TWO radius rods and torque arm such as Studebaker uses keeps the driving mechanism in in line, and it keeps the springs free for for the one thing they are intended for taking up the jolts and jars from the roads. That's one of the reasons this Studebaker FOUR is one of the straight est driving, EASIEST-riding cars you ever sat in. Look for radius rods on other cars. -ask him if that car of his has Brakes that guarantee a SURE stop when you have to stop. You have to stop QUICK sometimes, you know and hills are steep. And undersized brakes arent any guarantee of safety at such times. Studebaker uses OVER-size brakes larger than most cars weighing half a ton more are using. Your car ought to have brakes just as safe. So ask that salesman to show you as much brakes as the Studebaker has. Go over every little detail of those other cars. And ASK the salesmen frankly. Get FACTS. Then see this Studebaker FOUR and ak US just as frankly " Wo are more than willing to have your choice of a car rest on the beta you get. For nrtjlS(,(Mm,n have done just that thing and they now own Studebaker, 1 And the chancea are wb YOU tgetth. facta, and see what a handsome car this FOUR Is and have opportunity to ride to and drive it yourself, youTJ decide that ifa needless to pay more than $985 and decidedly unwise to pay less. FOUR Studebaker DIFFERENCES FULL-floating Rear Axle Drive thro TWO radius rods and torque arm Studebake TRnLE-life,donble-hckle spring , NKVER failing Battery ignition Over-eize brake and Tbrake equalize! Thirteen Timken Bearings finish that requires 20 operations and CO days. Studebaker ROADSTER. . . Stedebaker LIGHT SIX. . . Studebaker SIX (7-u-.ms.irt. . F. O.B. Detroit See it at The Oregon Motor Car Co. PORTLAND DEALERS Chapman at Alder St. f hones Main 9402, A 7656 SiiKE AT RAGES LESS FURTHER ACTIOS OP CALIFORNIA OFFICIALS EXPECTED SOON. Rnle to Be Formed to Enable Coping With Ifnlaance That Has Pre vailed Long. Ti fnrmnlatA'some rule that will en able officials of an automobile race meetina- to cope, on a definite basis, with the smoke nuisance which has i .,1 vi,riiiiv nil the California race meetings during the Winter, will undoubtedly be tne iunciion 01 me authorities of the sport at no distant date. ' Smoke from the exhaust of racing automobiles has -been long a stench in the noses of the spectators and a source . . ; . . n.mf..tiinru T t arises U I Ai;i;iUCUL H' i.vmfv-" - from the incomplete combustion of gas oline and rrom tne surplus 01 iumr catlng il with which some drivers in sist on drenching the motors of their cars. ... In the early days of the sport tnis smoke was accepted as a nuisance 1.1-v. ,,l .,1 ha vr.irlttd. That the time is 'now ripe for engineers to de sign cars wnicn win nor. ira o. suffer the penalty for Inefficient motors i.arhitrtinn is a view which is taken by many racing authorities. This was. In lact, me stana by the management . of the recent TjQif. fnl errand Drize race. The course at Venice was only three miles In circuit and contained several uai row stretches, on one 6f which the ...ii.lDt.nH Vinnnanftd to be located. The turns were sharp in several places and the danger from smoke especially great. I . . i.ti.ff at, th nnwpr conferred by the American Automobile Association rules for the protection of spectators and the general safety of contestants. . i : .. .ti,n.itl.a rmftap.d bv L U3 TCU11.C auv.iu. ...wu. Chairman Kennerdell, of the contest board, announced Deiore me race mai any automobile reported as smoking, either on the course or on leaving the pits, should be flagged" to a stop and the crew compelled to arain ine crn case. This precaution worKeo wonaer- fullv in reducing the amount of smoke on the course. While several drivers complained bitterly over what they proclaimed a hardship, and although the restriction m-y nave eummaiea s " cars during the race, it was generally voted that the experiment naa own success. As a matter of fact, the offensive smoking is, to a great extent, a driv ing trick, used by the crew of a car that is being overtaken to prevent the ear following a good- enough view of the roadway to enable it to pass. Hitherto such tactics have been deemed semi-legitimate. The more ad vanced school of engineers and racing experts unite in predicting the elimina tion of the smoke nuisance. "There is really no excuse tor a smoking automobile, either on the race t.lr - In th hnnrls of a Drlvat owner on the road," declares Hay Har- roun, chiei engineer 01 tee buwou Motor Company, whose cars have been prominent in all the recent speed com petitions for their consistent perform ance and their economical needs of gasoline and oil. "Perfect carburetion and a correct lubricating system are all that is necessary to prevent exoes sive smoke. "As a matter of fact, we believe that the lubricating system of any car racing or touring should be so de signed that excessive smoke will be impossible. A well designed motor does not need to be drenched with sur plus oil, even at the highest motor speeds. Our racing experiments have proved this beyond a question. We will welcome any reasonable restriction regarding smoke from our racing cars. I -have never seen them smoke in any of their recent races and don't believe it possible for them to become offen sive or dangerous, nor have I ever heard a competitor complain about them on this soore." MAXWEJjli TEST RTCS 7C HOCBS . Economy Record Established on 19 Gallons of Gasoline. The Maxwell contest, which came to a brilliant close at 4;30 Friday in San Francisco, is still the topic of conver sation along automobile row of that city. The remarkable run made by this motor on its 19 gallons of gasoline has set a record for economy and consist ency that is apt to last for some time. Seventy-two hours and 19 minutes, running idle in the salesroom of the Pearson Motor Car Company, the Max well "25" motor kept to its task, and not once during that time was it nec essary to stop the motor for any trou ble or adjustment whatsoever. At the starting of the contest the lubricating oil reservoir was filled and this supply of oil took care of the motor during all the hours of the test. The result of the 1000-mile utility test, which was held in the early part of February, and in which a Maxwell "25" ran 1000 miles on 49 gallons of gasoline, in all kinds of weather and over alj kinds of roads, combined with the showing the Maxwell "25" made in the economy test, just closed, will fur nish enough data for those who. are anxious to figure out the possibilities of this car on a basis of what it has accomplished. "The surprising factor in the recent economy guessing contest," said H. C. Skinner, Oregon distributor of the Maxwell, "was the length of time the motor was able to run on its allotment of 19 gallons of gasoline. Expert me chanics and veteran motorists who took interest in this contest had estimated that it would not run neany so long by at least 15 to 20 hours. The results of this test are gratifying, as It shows that besides being one of the most consistent running motors in any automobile, it is also one of the most economical." - I More Autos Sold in Lewis. CHEHAIJS, Wash., April 10. (Spe cial.) Judging from the number of automobiles already sold and delivered in Lewis County this season. 1915 prom ises to exceed all previous years In volume, of business. Aireaay iour mgn i j h-vA Vn AllvArni locallv. 'With, some half doien medium priced ones and an unfilled list of orders for some of the cheaper kinds. Many of the cars are going into the country districts, the better road conditions in Lewis County being to a large degree responsible for the strong demand. State Fairs to Conduct Own Races. The state fairs will ask no more motor race sanctions from the Ameri can Automobile Association. At a meet ing in Chicago Monday and Tuesday. March 29 and 30, a special committee delegated by the American Association of Fairs and Expositions, of which the Michigan State Fair is a member, cre ated a new organization. This body will be known as the International Motor Contest Association and will con duct automobile racing on all the tracKg of the parent association. At present 50 State Fair tracks and 600 dirt tracks in this country and in Canada are affili ated with the American Association of Fairs and Kxposltions. The Chinese government, which owns the countrv'B te!fgrar-h aysteni. has extended It until more than ?S,000 mllea of land llnea and about loou miles of cables are now la uae. 1 ' -' fences to mend before asking you for Diamond Squeegee Tire preference. This tire's record in 1914 was so clean so thoroughly satisfying to 99 out of every 100 users that it stands out as the bright spot in the haze of tire argument. And bear in mind the above men tioned figures are not ours; but repre sent the testimony of hundreds of tire dealers covering the sale of over 500,000 Diamond Squeegee Tread Tires. What is more, this .volume of undeniable tire evidence will be placed in every tire user's hands free for the asking. Diamond Squeegee Tires are sold at these "FAIR-LISTED" PRICES: , Diamond cn- Diamond slze Saueeree Squeegee 30x3 9.45 34x4 $20.33 30x354 12.20 36x4 28.70 32x3j4 14.00 37x5 33.90 33 x 4 20.00 38 x 5 46.00 ; I I 'N " 1 V pin! l l 1 ll ilk r. a r m m a WW s PAY NO MORE , Sy ' J , Mini j, ii K iuyiLu.jL mmm m.wsmvn. hihwiwwuph i himpwpw i" w ' " --