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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (April 4, 1915)
THE SUNDAY OREGON! AIT. POJttXAXD. APRIL 4, 1915. r DEAL IN FACTS IS ADVERTISER'S PLEA George D. Lee, of Portland, Talks to University Jour nalism .Class. . "WRITING THE COPY" TOPIC largest on record in the Northwest was begun here this week through a com plaint filed in the District Court under the title of Charles Weston and J. E. Pfost vs. William Allison et al., all of whom reside near Cambridge. All the water companies holding or claiming to hold rights in the Weiser Klver or its tributaries and all the individual water-users from these streams are made defendants. This action is to adjudicate the water rights of the Weiser River and tributa ries and to establish priority claims. The plaintiffs in the suit are holders of water rights 32 years old ana allege that these rights are in Jeopardy and that for several years past they have suffered loss and damage. The plaintiffs ask a judgment deter mining their rights. The Crane Creek and Sunnyside irri gation districts are the only districts HOT FIGHT HANGS ON POINDEXTER Delayed for a Few Days Senator's Probable Return to Republican Party Sig nal for Action. POLITICAL CONTEST DUE "Writ- "Ability to Use Vocabulary eo Limit ed That Every Header Under stands Meaning or Copy" Is Essential to Good Results. UNIVERSITY OF OREGON. Eugene, ,ii .1 fSDecial.) "Big. hold. black type in a dainty ad is an insult to the intelligence of Us readers. One of the chief reasons that & big percentage of all advertising in many f the nublications of today is an abso- i..t waste is because the copy is writ ten without preparation. By prepara thore is meant the creation of J demand and the filling of nnIlefe; sires: the study of composition. tyP and language are some of the essentials, yet they are only minor ones. "If there isn't a profit for all con cerned in advertising then the ad is no good. IVil la Facta Is Advice. must deal in facts. The minute you say 'I think' for "I know ;i..Hk im tflrinir von in the face. These were some of the statements made by George D. Lee. president of the Lee Advertising Company, of Port land, when he addressed me cue. . advertising at the University of Oregon Friday afternoon. Mr. Lee's lecture subject was Th. an-tker told how some of the biggest household products of the day were placed on the market through the advertisement of the dally newspapers and the periodical magazines. "Get the element of human interest Into the copy; this is the factor which win attract and as it makes the great news stories of the day, so will it makerl the great advertisements. At this point the speaker diverted from his discourse to cite an incident of the shoe salesman who sells the cus tomer a higher priced shoe, yet a bet ter one. than he had worn before. It was the element of human interest -which enabled the clerk to put over the sale; he voiced the good qualities of the new shoe and in the end con quered. The eternal question, "How. much?" was defeated, and in the end the buyer left with a better shoe, yet be paid a little larger price. "Quia people about the things that you want to sell them, go out personally with samples to sell and go in the shops where the good points of an article are told. If you do this then you will have facts and a firm foundation for writing your copy. Association of Ideas Essential "The association of ideas is essential In the planning and writing of copy." Mr. Lee then illustrated this point with a recital of Portland children who were made interested in the good roads movement by special lectures and pic tures preceding the last automobile show in that city. It was their interest which accounted for the huge success of the enterprise, at a much less ex pense for advertising than in previous years. Mr. Lee said that in preparing copy the copy-writer must possess the following fundamentals, either natural or acquired: "The ability to sell. No man can sell the thousands of readers with the printed or written word unless he can sell a product personally to one person. Ability to Tell Facts Necessary. "The ability to use a vocabulary so limited that every reader understands the meaning of the copy. "The next essential for copy-writing is news value. The ads of today con tain news and are among the best text books that we have: they cover every line of. endeavor. No man can write copy unless he can make it contain as much interesting news as the news columns. "Honest advertising is the only ad Tertising which pays. "I have never met the man who could write the proper copy around his own proposition any more than he could stand before a mirror and write a de cription of himself. "Get the outside point of view. Get what the public wants, for the man on the inside is as prejudiced as the mother who saw 500 Boy Scouts wending by in parade and said: "Oh, look at y....... ....... . . . t !! LATE RESIDENT OF KALAMA, i ' WASH, LAID TO FINAL REST. ; lllf If Jw :lr-PItlf ; : ' ' : :: E. W. Potter. KALAMA, Wash, April 3. (Special.) E. W. Potter, a promi nent citizen of Kalama, who died here after a lingering illness, was buried Friday. Emmett Wel lington Potter was born near Keosanqua, Van Buren County, Iowa, July 20. 1868, and was left an orphan when 5 years of age, and became the charge of his grandparents. After completing his education Mr. Potter went to Butte City, Mont, and there was employed in various capacities of a clerical nature. After leaving Butte he was employed in several towns in the West until he arrived in Ka lama in January, 1893, from which date he has resided here. He served as deputy County Treas urer from 1899 to 1903, and as County Treasurer of this county from 1903 to 1907. Mrs. Potter will continue his business, that of abstractor. not affected by this suit, as their water is stored in reservoirs and not taken from the Weiser River. TIMBER STATES CLASH O PROTESTS OVER PAYMENT MADE TO WASHINGTON. Willie he is the only one in step.' KLAMATH GIRL IS CHOSEN Jliss Lottie MJIam Will Kepreseut Agricultural College at Fair. KLAMATH FALLS. Or.. April 3. tbpecial.) Miss Lottie Milam, domes tic science Instructor in Klamath County High School, has been chosen by the Oregon Agricultural College as one or us representatives at the Expo sition for six weeks the latter part of me summer. Miss Milam was gradu ated from Oregon Agricultural College last year, and will bo one of a group gins cnosen rrom last years class. They will assist in serving meals to Oregon people who visit the Oregon building. The purpose of the meals is to snow the visitors the practical im portance of the Oregon Agricultural College course in that subject. i nw Kiienen ana aining-room are separated by plate glass so that vis itors may observe the cleanliness and efficiency with which their meals are prepared. PIONEER IS LAID TO REST Funeral of Samuel Looney Is Held at Junction City. JUNCTION CITY. Or.. April 3. (Spe cial.) The funerar of Samuel Looney, resident of Oregon for 63 years, was neid .Monday. He was 87 years old. Samuel Looney was born in Tennes see. November 19, 1837. In 1851 ha married Martha Nail in Arkansas. They came to Oregon in 1852. settling in Lane County, where they lived for 4 years. The interment was in the Union Ceme tery, which was part of the donation claim of Mr. Looney. He Is survived by five children: Alexander Looney. Mrs. Mary Hnshrook and Mrs. Irene Zimmerman, of Portland: L. L. Looney and I. J. Looney, of Arizona. WATER RIGHTS SUIT BEGUN Triority Claims on Weiser River and Tributaries at Stake. WEISER. Idaho. April 3. (Special.) The largest water rights suit on record in Idaho courts and one of the Kan lit an Reserve Lies Across Boundary, bat Forest Is Said to Be Heavi est oi the Idaho Side. OREGONIAN NEWS BUREAU, Wash ington, April 3. A spirited contest has developed between the states of Wash ington and Idaho over the distribution of receipts from the sale of timber in the Kaniksu Forest Reserve, which straddles the state boundary, close to the Canadian line. Last year the For est Service received $91,000 from the sale of timber in this reserve, and In accordance with custom, a percentage of the receipts was distributed equally between the two states. The State of Idaho, through its Legislature and through Senator Brady, has made vio lent protest, principally on the ground that the bulk of the timber sold was in Idaho. The facts are that 261,000 acres of this Forest Reserve lie in the State of Washington and 211,000 in Idaho, but Which Way Spokane Member of Vp per Honse Will Jump Into Arena Worry to Warhorses of Wash ington Who Are Ambitions. OLYMPIA. Wash.. April 3. (Special.) If Senator Miles Poindexter announces In the near future his return to tne Republican party and his candidacy for re-election, as is now generally antici pated, Washington's warmest political fight of recent years promises to begin Immediately. While hosts of prospective canaiaaies for Governor have been brought for ward, put through their paces beiore the public, and then taken back under blankets, the Senatorial situation has lain dormant for many months, uncer tainty as to the political status and am bition of Senator Poindexter furnishing the reason. There have been varying reports that the Spokane member oi the UDDer House of Congress would re turn to the Republican party, on wnicn ticket he was elected, would return to the Democratic party, of which he was a member uoon his arrival in this state, or would remain a Progressive, all these predictions being based upon his candidacy for re-election. Another storv whispered more recent ly among Poindexter's closest friends was that he might seek the Bull Moose nomination for President, conceding that he probably could not be re-elect ed Senator and preferring to De beaten for President than for Senator, and then retire to Washington, D. C, to re sume private practice of law. One Guess Good as Another. For a long time one guess looked Just as good as another but recent straws point strongly to a determination on the part of the Senator to attempt a return to G. O. P. ranks and a re capture of the Senatorial nomination of that party. The Whitney elections bill, passed by the recent Legislature, stands at the present time as the strongest obstacle in the path of Mr. Poindexter's ambi tion to succeed himself. This bill, after providing for legal county and state political conventions, and the filing of the state platform of each party with the Secretary of State, requires eacn candidate for office to pledge support to the platform of his party. As Senator Poindexter voted for tne Underwood tariff bill, and as denuncia tion oi mis measure is aimosi. cerium to be a prominent plank in the next Re publican state platform, the Whitney bill, if going on the statute books, would have the effect of barring the Spokane solon as a candidate. Renominatlon Seems Hope. In this connection the recent refer endum proceedings taken against the Whitney bill are regarded as furnishing excellent evidence that Mr. Poindexter hopes to receive renominatlon at the Republican primaries. The Whitney. bill, together with the bills requiring initiative, referendum and recall petl tlons to be signed at registration of flees, were vetoed together by Governo Lister and were repassed together over his veto. Immediately after adjournment of th Legislature representatives of the join legislative committee appeared Olympia, filed referendum proceedings against the bills relating to the initia tive, referendum and recall, but stated positively that no referendum would be taken against the Whitney bill. Th purpose of the organization, as stated by Miss Lucy R. Case and J. C. Law rence, was to initiate a "blanket bal lott" bill next year, which would have the effect of repealing the Whitney law. A week later, however. Miss Case re turned to Olympia and filed referendum proceedings against the vV hitney bill. If 19,102 signatures can be secured be fore June 10 this law will be held pend ing and will not be effective during the next campaign. No explanation ever f in removing to our five-story temporary location in the Weinhard Building on Fifth s St., between uaK ana fine, 1V2 diocks norm 01 our present store. Hundreds 01 careiui homefurnishers continue to be attracted to this store through unusual bargains of our -Out Sale o 6 r J? of Furniture, Carpets, Rugs, Drapery and Upholstery Goods I Overstuffed Furniture Never Before So Opportunely Priced The English Overstuffed Pieces, with down-filled loose cushions that you'll find displayed here are correct reproductions of imported pieces, hand-made in our own shops by skilled work-: men. None but the very best materials and methods enter into their construction. We guarantee them. $125 Davenport $77.50 Tufted seat and back and spring pillow arm. $75 Davenport $56 Tufted back and plain seat. $165 Chesterfield Dav enport, $86 . Double stuffed throughout. Tufted back, seat and arms. $65.00 Fireside m Arm Chair, ex vtra large, $35 Kidney-shaped . Davenport, with tufted back and seat. Regular price $135,at$72.50 f Lady's Easy Arm Chair, regular price $47, now S18.75 English Pattern, Loose Cushion, High -back Arm Chair, regular price $45.00, now $22.50 Lady's Low-back Overstuffed Arm Rocker, regular price $43.50, now $28.75 $165 Davenport for $95 Has three loose cushions in seat and three-part back. $160 Davenport for $95 Correct English reproduction. Has two cushions in seat and two-part back. $135 Davenport for $85 Three loose cushions in seat. Plain back. $65 Large Arm Chair, to match, for $33.50 1 A Few of the Many Inducements to Buy Floor Coverings Here ' $10.50 Wool and Fiber Rugs in the 8 ft. 3 in. by 10 ft. 6 in. size, Closing-Out Price $7.50. $12.50 Wool and Fiber Rugs in the 9 ft. by 12 ft. size, Closing Out Price $8.75. f 60 high-grade Wilton Rugs in the 9 ft. by 12 ft. size. Samples priced for quick closing-out: lRug Only, now $45.00 5 Rugs Only, now $47.50 8 Rugs Only, now ..$49.50 Two grades in small-size Axminster Rugs, 36 ins. by 72 ins: Regular $4.50 Grade, now $3.65 Regular $5.50 Grade, now $4.25 $1.25 square yard grade of American-made Inlaid Linoleum, now 80 Square Yard. Wo cVi i n atnn hoi nf tha parv not nearly so heavily timbered as the w" Siven by the joint legislative com part lying- In Idaho. The Idaho conten tion ia that the receipts should be ap portioned to the state in which the tim ber was cut. The Forest Service has based its ap portionments on the acreage basis here tofore, and for this reason has been giv ing- Washington a little the best of it. The Secretary of Agriculture has prom- mittee of the change of heart, but the story now being told is that friends of Poindexter took steps to see that the referendum should be invoked, so that he would not be barred from the 1916 campaign. Leaders Hope For Defeat. Aside from questioning Senator Poin dexter's Repulicanism, party leaders ised to nave the subject opened up for generally are determined that the Spo- investigation. Wane man must be defeateu lor re-elee tion that the balance ot power be main tained between the two sections of the state. Ever since Poindexter succeeded Sen ator. S. H. Piles, as the result of the 1910 campaign. Western Washington with two-thirds of the population of WOODBt'BX YOUTH, SO, WEps BANC- the state, has been without a repre seniaiive in ine upper xiouse oi iojr IbAlUbH. I arena. W M Whllnfv Kino- ('niint-T Republican chairman, at the recent Lin coln Day banquet in Seattle, served notice -upon the Republican legislators and others there assembled that Seat tle intended to see to it that the next United States Senator came from that city, and there is a general disposition in other parts of the state to grant WOODBUR.V. Or.. April 3. (Special.) I that this demand is a fair one. especi- Myrl Chester Gilbert, son of Mr. and ally since half the Republican elective airs. r. . fetram. or this city, waited I state officers come from Tacoma, all until April Fool's day to tell his par- I but one of whom will be candidates for ents of his wedding on January 8 last I re-election. WEDDING SECRET KEPT Myrl Chester Gilbert Waits Till April Fool's Day to Tell of Wedding ob January 8 Last. at Stevenson, Wash., to Miss Lillian Spamer, aged 19, the daughter of Mr. and Mrs. O. R. Spamer, of Beaverton and Portland. The romance came as a complete sur prise to the parents of the young cou ple and the bridegroom's mother now is visiting with her son and daughter- in-law on the Spamer ranch near Bea verton. Mr. Gilbert, who is 20 years old. at tended a commercial college in Port land during tho Winter, where, it is said, he met Miss Spamer, who is well known in Portland and Beaverton as a dancing teacher. The young couple are planning wedding trip later in the year, when they will go to the California exposi tions, after which they will return to Woodburn. where Mr. Gilbert will en gage in business. Representative XV. E. Humphrey, who has been a member of the lower House during the past six sessions of Con gress, being re-elected last year for his seventh term, and ex-Governor Henry McBride are the two Seattle men most prominently mentioned at the present time as contenders for the Senatorial nomination. Several other prominent men are under consideration, but in view of doubt as to Poindexter's atti tude the situation has not developed general attention up to the present time. Salem Doctor Kept on Board. SALEM, Or., April 3. (Special.) Governor Withycombe Friday reap pointed Dr. H. H. dinger, of Salem, i member of the State Board of Dental Examiners. He also appointed Dr. Her bert H. Schmitt, of Portland, a member of the board to succeed Dr. Frank- Vaughan. whose term expired on April 1. Dr. Ollnger has been a member of the board for several years. State Fair Secretary Sworn In. SALEM, Or., April 3. (Special.) W. Al Jones Friday took the oath of office as secretary of the State Fair, succeed ing Frank Meredith, who resigned to become secretary of the Washington State Fair. A banquet will be given in honor of Mr. Meredith by the board and his friends at the Marion Hotel in this city Tuesday night. Acid Burn Causes Death. DAVIS, CaL, April 3. Death caused by the absorption of carbolic acid into his system from a burn on his hip is the verdict of Dr. W. E. Bates, of Davis, in the death of Abel Grauel, horticul tural foreman at the University farm here. Grauel was found last nigbt near his home and died a few minutes later. Parcel Post Packages Weighed. ROSE BURG. Or., April 3. (Special.) In accordance with an order issued by the Postal Department of the Gov ernment Postmaster Reizenstein of I Miss J. Doyle, of Portland, a member this city, is weighing all the parcel of the States Board of Examiners and post packages passing out of this of-1 Regulation of Graduate Nurses. The fice. This began April 1 and will con- I other membef s are Frances McLane, tinue for IS days. I Portland, and. Olive Oaborn, Medford. Portland Woman Is Reappointed. SALEM. Or.. April 3. (Special.) - Governor Withycombe has reappointed 11 Fifth TT IS and 1 1 Stark Qi' O Springtime Is the Time for Re newing Your Window Curtainings These Materials and Prices Will Prove Suggestive 35c yard new Scrims, 36 inches wide, with dainty floral borders in several colors, hemstitched. Now 22f yard. 35c yard plain Scrims, 36 inches wide, in cream, white and ecru, plain and hemstitched borders. Now 220 yard. 25c yard plain Curtain Marquisette, 38 inches wide, in cream or ecru. Now 170 yard. 25c yard Dotted Curtain Swiss, 36 inches wide. Now 180 yd. We Continue to Perform Special .Drapery, Up holstery, Decorative and Window Shade Work' O, Fifth and Stark BOISE BACKING ROAD Commercial Club Conducting Campaign for Funds. LINK IS TO WINNEMUCCA Connection Planned With IVestern Pacific to Mdke San Francisco One Terminal Much Pri vate Capital Pldeged. BOISE, Idaho, April 3. (Special.) Construction of the Boise-Winnimucca Railroad from Boise to Winnemucca, Nev., there connecting with the West ern Pacific Railroad, probably will be accomplished bv capitalists at both the proposed terminals San Francisco and Boise. Everv effort is being made by the Commercial Club to raise the funds and .t 3 . 1 get actual operations uiiubi w.j. nel Place, who has been associated with the project for years, : nd George W. Fletcher, a local banker, who was com. issioned to go East and consult with the Western Pacific people, are direct ing the movements. The difficulties the western tacnic Railroad found Itself confronted with blasted the hopes of those here who had looked forward to activity in con- MADE to ORDER Dressy Shrewd Economical Men Find a world of comfort and sat isfaction .in clothes tailored the NICOLL way to your exact meas ure in a satisfactory and pleas ing style. Modestly priced $25, $30, $35 Upward ASK TO SEE OUR MADE-IN-AMERICA Special $25 Cannot be equaled by any other tailor in the world. Compare it. WILLIAM JERREMS SONS 108 Third Street F1. F. BOOIrY, JR., Manager. Tailor for Young Men. You can buy it for less on 3d St. struction of the Boise-Winnemucca line. Several meetings of members and di rectors of the Boise Commercial Club have been held to discuss the construc tion of the link between Boise and Winnemucca and considerable private capital has been pledged. Mr. Fletcher is said to have negotiations well under way with Eastern financiers to raise the funds which, added to the money raised in Boise and Winnemucca, will make the construction possible. This link is less than 300 miles long, the route selected does not present any very difficult engineering problems and the right-of-way has been secured. Practically all of Western Idaho, much of Eastern Oregon and part of Northern Nevada is tributary to the proposed line and would act as feeder territory for freight tonnage. As the territory proposed to be tapped is largely, range, thousands of head of stock would form an important part of the tonnage that could be given a railroad, it is said. A large part of the territory is now without transpor tation facilities aside from that of the freight wagon. ROSE PROFIT PROPOSED PERFUME VARIETY ADVOCATED BY MANUFACTURER. Xorthtrrst Is Declared Ideally Adapted to Culture and Ott Supply From Europe Fall". PUTALLUP, Wash.. April 3. (Spe cial.) Dr. W. S. Beekman, of Fuyal lup, recently of Dayton, Ohio, and a perfume manufacturer of many years' experience, says the Portland rose can be made profitable for its perfume. It is an easy problem by the Burbank method, to produce a variety of Amer ican rose with a more delicate fra grance than the famous perfume roses of Bulgaria and France, he says. "Since the beginning of the war. otto of rose has .risen in price from $3.60 to $10 an ounce. Imports normally average $600,000 a month, but the war has almost put a stop to rose culture ' in Europe," says Dr. Beekman. '. "I have visited many parts of th United States, and nowhere have I seen more beautiful roses than in the" Northwest," he declared. "They sro more beautiful than the famous Cali fornia rose. The climate and soil Is ideally adapted for rose culture. If the' rose can be grown for its beauty It can also be grown for its fragrance. It is simply a case of getting the right, kind of a rose to combine fragrance . with beauty. "With the right kind of perfume roses, the grower can pick thim when they have begun to lose their petal and at small trouble or expense fk. tract the otto of rose from them. Onn hundred pounds of roses will produce about iVs ounces of this otto. A prim of $26 for this amount of roses In pretty good'pay for the trouble of rais ing them." Player-piano rolls and talking ma chine exchange department. Bring your old records for new ones. Schwnn Piano Co., Ill Fourth Kt. Adv. Scenic Line of the World WESTERN PACIFIC Denver &pio Gumm MISSOURI.PACIHC Every Mile A Picture NEW DAYLIGHT 1 TRAIN AQV .M San Francisco TO St. Louis First TrAin April 12th AND Daily Thereafter Leave San Francisco ' 8.30 a.m. Leave Oakland 9.00 a.m. Leave Stockton 11.45 a.m. j Leave Sacramento 1.00 p.m. Leave Marysville . . 2.10 p.m. Leave Oroville .' 3.10 p.m. Leave Salt 'Lake City 3.00 p.m. . Arrive Pueblo - 2.00 p.m. Arrive Denver 6.30 p.m , Arrive Kansas City 8.25 a.m. Arrive St. Louis 4.15 p.m. Pullman Observation Sleeper. Drawing-Room and Compart- ' ment Sleepers. Tourist Sleeper and Dining Cars San Francisco to St. Louis without change New All - Steel Equipment NO EXTRA FARE Detailed information and deicriptivt literaturt will be cheerlullr (urnithed application to: W. C. McBRIDE. General Aent 114 -Third Street. Portland'1 E. D. LAMIMAN, Trav. Pail. Agent I Perkine Buildina. Tacome W. S. MITCHELL. General Agent aoa Transportation Building. Seattle