THE SUNDAY OREGOXIAX, PORTIAITO. MARCH 38, 1915.
10
ART OF ADVERTISING
LIKE ARCHITECTURE
University Class Hears . Talk
by George E. Hall, of
Portland.
LIFE IN WORK ESSENTIAL
Importance of Size of Cuts in Dis
play Is Shown Advice Is Xot to
Pelve Too Deeply in Techni
calities; Let Printer Help.
UNIVERSITY OF OREGON, Eugene,
March 27. (Special.) "The advertls
Ing man must know his merchandise
before he can write his ads," George
K. Hall told the class in advertising
on Friday.
"Many ad men delve too deeply In
the technical end of the game and sac
rifice the artistic sense of the adver
tisement. Always give the printer
credit for knowing something: he I:
often better informed than the ad'
vertislng man.
"The banks are the poorest adver
tisers that there are in the world. It
is surprising that the dignity that sur
rounds these institutions will not pro
mote better advertising. "
MA Hall is a member of the firm of
Hall & Williams, a Portland advertis
ing company. In opening Mr. Hall
compared the writer of ads to the
arrhitect, who must have every feature
of his work systematic, with unity and
harmony combined.
Effect on Eye Is Considered.
"The architect," he said, "would not
place a large window alongside a small
one, be would not plan a weak founda
tion for a large structure. So it Is
with the maker of ads: he must have
every feature combined so as to give
life to the work and at the same time
place nothing in a near radius, which
hurts the eye and jars the artistic
sense."
"The first object of an ad," he con
tinued, "is to attract and to get some
thing novel before the eyes of the pub
lic, which at the same time will por
tray your goods in a good sound style
and inform the reader clearly or tne
wares you have to offer.
"Give the printer good copy and he
In return will give good results, bpeci-
fy, inasmuch as is necessary, as to the
details. The ad man who confines him
self to as little technical specification
as is possible will reap better results
than the deep thinker who gives all
to the technic.
Department Advertising Dwelt On.
"The work of the department store
advertising man is never finished. He
must develop his ability to good copy
and speed and must plan his work to
prevent 'swamping.'
"Time, tide and newspapers," he re
marked, "wait for no man.
"He must know," he said, "and be
prepared to designate the space to be
occupied by the advertisement and to
know this intelligently, for ignorance
in this matter would deprive the adver
tiser of the profits from the sale of his
goods.
"The determining of the size of cuts
is of equal Importance as is the desig
nation of any other part of the ad.
"The crowded mass of advertising
material which confronts the reader as
he scans the pages of the daily paper
must be overcome if the advertisement
is to catch the eye and receive rcog
nition. The remedy for this is con
trast. "An advertisement demands its bal
ance and an illustration out of place
will upset the whole advertisement."
FACTORY CAMPAIGN READY
lrce of 7 5 Eugene Business Men
to Sell Lace Plant Stock,
i
EUGENK. Or., March 27. (Special.)
The formal campaign to close the
ale of $150,000 stock for the proposed
lace factory In Eugene will be started
Monday. The lace factory committee,
increased Thursday night from eight
to 12 members, met Friday and named
23 sub-committee chairmen to conduct
the campaign. Each of these commit
teemen will select three others, mak
ing a force of 75 men to canvass the
city for 30 days.
The names of Frank Chambers, W.
W. Calkins, George McMorran and Da
vid Auld were added to the committee
at a banquet in the Osborn Hotel
Thursday night. At present, follow
ing a preliminary campaign, the com
mittee has $27,000 raised to start the
fund. This, it is stated, represents the
subscriptions of only 20 men.
PIONEER 98, EYESIGHT KEEN
Jlre. Mary M- Faulkner Is Oldest
Person l-lvlng in I. inn.
ALBANY, Or., March 27. (Special.)
Though she lacks only two years of
having: lived a century, Mrs.. Mary M.
Faulkner, residing eight miles south
east of Albany, does not -use glasses.
Her eyesight is practically unimpaired
and sht can see people passing on the
road 100 yards from her residence and
often recognizes friends at that dis
tance. Mrs. Faulkner is now the oldest per
son living in Linn County. Despite her
advanced ae she needs no assistance.
At times she limps slightly, but most
of the time can walk about as readily
as a person half her age.
Mrs. Fuuikner is a pioneer of Linn
County and has resided for more than
half a century on the same farm, where
the now makes her home with her son,
Joel Faulkner.
GAMES IN STREET UPHELD
frpokanc Council Authorizes School
Board to Rope Off Highways. .
SPOKANE. TVash.. March 27. (Spe
cial.) The City Council today recom
Koonded that the School Board be per
mitted to rope oft First and Fourth
avenues, at the Washington and Haw
thorne schools, to give the pupils more
play room at recreation periods.
The permit is conditioned on the
School Board indemnifying- the city
against any damages arising from the
closing of the thoroughfares, and that
the board obtain the approval of the
owner of neighboring property.
TAXPAYERS' PLEA HEARD
Waliington Supreme Court Says
Property Owners' Rights First.
OLTMPIA. Wash, March t". (Spe
cial.) Defeat of a City Council In
court action in an effort to reject lo
cal improvement work does not pre
vent property owners affected frorn
contesting their assessments, the Su
preme Court held yesterday in the Che
halls sewer case. The court says that,
while ordinarily a City Council is pre
sumed to represent all citizens, prop
erty owners have a special interest in
local improvement cases aside from
their general standing as citizens
Under this decision the Supreme
Court invalidates the assessments
against Chehalis property owners, al
though it previously decided that the
city had no right to contest the im
provement, since it had been accepted
by the City Engineer. The court inti
mates Uiat the contractors on the
sewer would have' right of action
against the city for. compensation,
since the sewer is valueless to prop
erty owners in the district. This is
PIONEER WHO HAD READ
THE OREGO.MA.X FOR S3
EARS PASSES.
William Russell.
YAMHILL, Or- March 27. j
(Special.) William Russell, who
Yamhill for 63 years and had
been a subscriber to The Orego
nian for 55 years. He had been
a member of the Yamhill Grange
for 32 years.
Mr. Russell was born in In
diana July 2, 1832. and left that
state in March, 1852, for the trip
across the plains, arriving in
North Yamhill October 20, of the
same year. He volunteered his
services with Company E, First
Oregon Regiment, under the com
mand of Captain Hembree and
went to Eastern Oregon and
Washington to fight the Indians
in 1S55. At the close of the war
he returned to Yamhill County,
where, in September, 1858, he
married Miss Elvira Perkins,
who crossed the plains in 1844.
Four children were born to
Mr. and Mrs. Russell. They were:
John H.. Norris G., Lizzie Per
rine, all of Yamhill, and Claire
E.. deceased.
. ... 4
the third time the case has been be
fore the Supreme Court.
COMUITY MEET HELD
ENTHUSIASTIC GATHERING PLANS
FOR CRESWEWS ADVANCE.
Dairying, Fruit Growing; and Road
Building Anions Topics Dis
cussed in .Optimistic Strain.
rFSWBi.r. Or March 27. (Spe
cial.) Dairying, fruitgrowing and road
building were discussed at an enmus-
fnti cnmmnnltv meetine here today.
attended by 250 representatives of the
town ana adjoining country.
Dairying was the principal topic at
the morning session.
tiia lnrcHt Khura of attention was
devoted to plans for making the local
cannery a greater factor in the pro
duction of ..marketable commodities.
Fruit growing in general was discussed
at length and many addresses of an
optimistic nature were made by local
orchardists, including Dr. L. D. Scar
borough, pioneer or mis inousiry m
the district, as well as by others from
mtside, including J. O. rlolt, manager
if the Eugene .Fruit Growers Asso
ciation. The prediction was made that
Cresweil would provide an important
hare of tne trull proaucnon oi me
tate within a few years.
Marked enthusiasm was manifested
nvoi he nrnnnsal to open the road
from Cresweil to the Loraine Valley, a
distance of 12 miles, which, it was de
clared, would be of Immense Denem to
large number of farmers now taDor-
, thA iisadvantare of inade
quate facilities for reaching a market.
It was decided to petition the county at
once for assistance in providing a
good thorougntare.
The meeting today was held under
the auspices of the Commercial Club
and luncheon was served by the Civic
Club, an auxiliary organization com
posed of women of the city.
The gathering was regarded as unu
sually successful and a tone of ram
pant optimism pervaded every address
and the discussions on all topics.
ORCHARDISTS SOITH OK TOWN TO
PROVIDE DITCHES.
Repetition of Scarcity of 1014 la
Feared, as Deficiency Already
' la 12 Inches.
JIEDFORD, Or., March 27. (Special.)
Orchardists in the district lying
south of Medford. alarmed by the con
tinued drought which threatens to re
peat the disaster of 1914, have organ
ized an irrigation system of their own
and expect to have water on the land
by May 1.
For many months an attempt has
been made to organize an irrigation
district, but this project failed, the lo
cal irrigation company could not ob
tain enough signatures to justify
them in-extending their high line ditch,
consequently. Welborn Beeson, of
Talent, and W. A. Sumner, manager of
the Potter-Palmer orchards, organized
a ranchers' water company, have pro
cured water from Bear Creek, and. it
necessary signatures are procured.
1000 acres will be independent of the
weatherman in addition to those al
ready under irrigation.
The average rainfall in the valley Is
nearly SO inches, but for the past three
years this has not been sustained and
"this year there is a shortage to date
of 12 inches. While some ranchers
maintain that irrigation is unneces
sary, the majority are convinced that
an irrigation system, even if used but
once in 10 years, would be justifiable
as insurance against drought.
The women of ths world: Christian, isg,
00O0O0; Pagan. S9.000.000. Confucian. 128.
000 000: Hindu. 06.000.000; Buddhist, 73,000.
000; Mohammedan, 100,000,000.
- -
DROUGHT BEDFORD FEAR
CROSSING SAFETY
DEVICES
ORDERED
State Railroad Commission
Takes Action on Re
cent Accident.
WARNING BELLS NEEDED
6.-W. K. & Must Install Addi
tional Signs and Gongs, Latter
Particularly on 55th and
East 6t)th-Street Crossings.
SALEM, Or., March 27. (Special.)
As a reault bf an-investigation maae
after the- accident at the East Sixtieth
street crossing when Mrs. Frank Cas
par was killed and her husband and
two children injured by a train crash
ing Into their wagon, the State Bail
. 1 r-nmmlaainn tnriav ordered the
Oregon-Washington Railway & Navi
gation company lO lH6UUi.auui"u
safety devices at grade crossings in
East Portland.
The Commission announced that m
making its findings it took into con
sideration the probabilty of the grade
crossings being eliminated in conform
ity with a state law, preliminary action
having been taken by the city for its
enforcement. However, it was deemed
hac. that flirthftr fl!) f ACTIIArda be DTO-
vlded until the grade crossings are
etiminatea. . roiiuwins -" im
portant features of the order:
"That automatic electric warning
bells be installed at the East Fifty
fifth street and East Sixtieth street
crossings.
Sign Must Be Added to Bell.
"That a highway crossing sign be In
stalled t.t the East Fifty-third street
crossing in addition to the automatic
bell maintained there.
"That the respondent shall restrict
its speed to a maximum of 25 miles
an hour for all trains over such cross
ings, and. in addition, shall so operate
its trains approaching and crossing
such streets that at all times they will
be under control, that is, to be able
to stop within the distance the track
is seen to be clear."
The order becomes effective within
20 days. It is announced that it is not
intended to relieve the railroad from
any obligation imposed upon it by any
city ordinance with respect to the speed
of its trains or with regard" to stop
ping any of its trains at Sandy road
or Sandy boulevard and East Thirty
seventh street The or,der further eays:
No Bell at Two Places.
"Within the City of Portland the rail
road crosses at a common grade the
following named public highways: East
irhi.tn.a.v.ntvi stT-aot it 1 1 H Srh ri v road
or Sandy boulevard. East Forty-seventh
street. East -lity-secona sirees oast
Fifty-third street. East Fifty-fifth
street. East Sixty-seventh street and
East Eighty-second street and Barr
road
"At each of such crossings, except
East Fifty-fifth street, the Oregon
Washington Railroad & Navigation
Company has installed and maintains
an automatic electric bell and crossing
sign. No bell is maintained either at
East Fifty-fifth street or East Sixtieth
street crossings, and the only protec-
. i nrfr.HoH mich crossings is a
highway crossing warning sign. At
East 1-itty-tniro. street no "6ii"w
crossing sign is maintained, although
the bell previously mentioned has a
danger sign affixed thereto.
"There are regularly scheduled over
each of said crossings five passenger
trains in either direction daily. Ail
west-bound trains now stop (pursuant
to requirement) before proceeding
across Sandy road or Sandy boulevard.
The passenger trains of the respondent,
and more particularly those from the
east, are commonly operated over each
of such crossings other than Sandy
road at high rates of speed."
TROOPS CHEERED BY FIRE
(Continued From First Page.)
no udpe and even a civilian gets so he
, -
can follow the flight of the shell with
steady eyes that Is, if the light Is
right.
Officers Emulate Women.
I used to think it was silly of women
at the theater to put their fingers in
their ears when there was firing In a
play. But I wasn't so airy when I saw
that the German and Austrian officers
who were directing the fire were not
ashamed to do this.
- Thn Austrian motor gun on the left-
hand side of the Bolinow road is a
little shielded by that cottage, the
thatched roof of which its draft is car-rv-intr
nwav Some farmyard buildings
shield the gun on the right of the road.
The concrete and matting bases of both
guns are laid in the soil of soggy fields
and both are a little screened from the
.n.mv'. rivers bv evergreen trees.
which have been stuck up around them.
Sl'PERIXTBSDEXT OF SCHOOLS
HEADS HEPPSER ELKS'
iim:R. 7
H. H. Hoffman
HEPPNER, Or., March 27.
(Special.) H. IL Hoffman, elect
ed exalted ruler of the Heppner
Elks' Lodge, has been Superin
tendent of the Heppner schools
for the past five years. Before
coming to Heppner he was prin
cipal of the Astoria High School.
He is a native of Ohio. He spe
cialized in physics and chemistry
in the University of Chicago and
holds a master of arts degree
from the University of Oregon. He
succeeds W. A. Richardson as
head of the lodge.
t
i : ' 1 1
A l At
The red-trousered Austrfans and the
gray-coated Germans who are serving
the guns are black as coalheavers and
covered with the gTease they are con
stantly smearing over the mechanism.
From the pits come cheerful "alios,"
as the men in the church tower signal
the ' pitmen to give them the range.
Then the pitmen give it to the artil
lerists. Artillery FVre Exhilarates.
Artillery fire is always exhilarating
and so everyboay is cheerful, especial
ly the Austrians. Watching them at
work with the Germans I think the
officers seem physically finer-grained
than their allies. And many of the
privates resemble a picturesque type
of Italian dark, handsome men with
smiling lips and beautiful eyes, almost
gypsylike faces.
None of them 'appears to be taking
life as seriously-, or certainly not as
heavily as their German comrades do,
and you can get a most complimentary
laugh out of them with the feeblest
of jokes
The volume of fire varies from hour
to hour today on both the German and
Russian fronts. This morning it seemed
rather tentative on both sides. Soon
after noon it grew very hateful as if
both sides had found each other out.
The machine gun fire is very nasty
and its patter, patter, patter develops
a crackling sound as the 'wind shifts.
One soldier says it must be infantry
fire. "No," says another 'and laughs
at him.
Cruna Carry Seven Miles.
The Austrian big guns which we have
been watching are carrying nearly
seven miles in their searching out of
the Russians' rear positions. When we
are standing by the guns we are near,
ly a mile back of the rear line of
German infantry in the trenches. On
the rim of the Intrenched plain rise
the green line of the Czar's hunting
forest.
In that direction the fighting be
comes emphatically vicious and late
in the afternoon the roar and rattle
are incessant and widely distributed.
Without exaggeration it may be said
that the whole region for miles around
seems to surge under the concussion.
The Austrian guns are supported by
three batteries of six guns each, plant
ed a few hundred yards farther into
the convulsed field all of these lat
ter 15 centimeters, I think.
The Germans who are serving them
are baking potatoes between whiles
of the volley firing. Their faces are
streaked with cannon smoke and when
they open the jacket of a charred po
tato the smoke of that makes their
eyes water. Then they rub their eyes.
The result is entrancing.
Familiar Irony of War Seen.
Behind these batteries another of
the familiar "ironies of war" utters Its
poignant sarcasms. For within 20
paces of the guns the cannoneers have
set up the little evergreen trees they
cut for Christmas, and there flutter
on them shreds of gilt cord and tinsel
paper, which were sent in the Christ
mas boxes from Germany to this wind
swept Polish plain.
You could see the little tin sockets
in which the Christmas eve candles had
burned low and guttered out. Looking
at the tree while the 15-centimeter
guns were kicking the gravel Dack m
one's face one knew not whether to
lauph or" to weep. Perhaps one should
have done both.
There is a good deal or pleasantry as
we'll as baked potatoes behind the'bat-
tertes. In fact, the cannoneers began
to lead quite a distracting life Immedi
ately the correspondents appeared on
the scene this morning, for, what with
firing the guns and keeping the baked
potatoes from burning and running
forward between whiles of firing to
have their photographs taken with
their arms thrown caressingly around
their favorite guns aim
postcards, which the correspondents
were to mail as soon as they get back
to civilization what with all this, I
Kesources
Loans and discounts
Overdrafts
St-curilies. bonds, etc
Banking house F. & F.
Other real eetate owned -
Slock in Federal Reserve Bank
Due from Federal Reserve Bank
Due from other banks
Checks and other cash items
Cash on hand ,"'!
Vnitcd States bonds and premiums. ... ...j.-
Five per cent redemption lund and due from
Expenses and taxes paid
Other items
Totals
Liabilities
Capital stock
Surplus '
Undivided profits
Dividends unpaid
Due to other banks.
Total demand deposits
Total time deposits
Postal deposits -
Other t'nlted States deposits
Rediscounts with Federal Reserve Bank.
Other rediscounts and bills payable
National bank notes outstanding
Reserved for taxes
Other items
Totals
- j v,A cruris were as
sav. the men oeumu v. a -distraught
as a young ladies' seminary
on commencement day.
Finally --"- an or
painter, wno ie ---- ,
devil and will walk rig ht up to a lx
irun battery and talk to it while It is
foughing?rsaid he didn't believe we
were anywhere near in sShto t the
Russian outpost and that "'5'"
for the walking in the bottom lands.
Wounded Prisoner ueta aiu.
i .knrt round
Thereupon wiLn " . ,
FabUnTr leader, we scramble , back
a wounded nussmu
stretcher. bundle
juft6 l?ke a bundle and Ilk. nothing
else-and . the soldiers bore him ten-
derlv ana sonieiniico -
arging words down at the bundle, but
the bunaie rrmue tn him
"They couion t f-."-- -
if he were one of their own comrades
I1 "1 fho courtly Wertheimer of
1 -"- -
the Frankfurter Ze.tung.
"Of course," saiu - ---
. .nAmv of ours.
The man is no iuiie, -- -
, ,s wounded. When he ; gets well
then he is an enemy -. -- -will
send him into Germany with the
other prisoners of war."
Then he stopped and gave the
stretcher bearers three cigarettes
apiece and tucked three more into a
fold of the wounded Russia's gray
brown overcoat. rtty
It was an emmutius i ------
in every detail, and you could not for
-it- Gnom thft hacK-
t he moment niar -- - -ground
of war. The white owe of
. -,-,: ... nlaniilv ruled
the cnurcn ai . "VT
the plain, the Rawka. sparkling in the
" . , ....Mi,- wan rrn-
lights from sun aim mo -
" . , t to ajv Bzura.
ins Its cneenui " " -' w
and the whole world seemed to us
brBTtt" over our heads the Austrian
.,, thir lone remote, ner-
snens n l lv. , - v. - -
slstent crying and groaning.
STUDENT WINS POSITION
IT. E. Koons, of Agricultural Col
lege, to Take Lake County Place,
novenv AGRICULTURAL. COL
LEGE. Corvallis. March 27. (Special.)
-The Goose Lake Irrigation uompany.
of Lake County, Oregon, nas empioyou
H.' E. Koons, of the 1915 class at the
Agricultural College, as irrigationist
for operations in that part of the state.
Mr. Koons will be graduated in wune,
having majored in agronomy and spe
cialized in irrigation farming, which
course the college has been the first
Institution in the country to offer.
, , ., , n t , o .nllfe-e from Orlando.
Cal., and aside from an excellent record
as a student, he has had considerable
experience In practical Irrigation.
BANK STATEMENTS
GIVE CONFIDENCE
Decrease Shown' in Deposits
of Oregon Institutions, '
but Reserve Upheld.
CAPITAL EXPANSION NOTED
Payments to Federal Organization
Are $292,431, While State and
National Rediscounts Are
$2,112,368 in Aggregate.
SALEM, Or., March 27. (Special.)
Notwithstanding a shrinkage of bank
ing business in the state the past year,
there is a general feeling of security
and banking conditions are satisfac
tory, according to a statement of State
Bank Examiner Sargent today. This
shows the condition of banks at the
close of business March 4, and compares
it with a report made at the same time
last year.
Loans and discounts show an increase
Of $3,028,001.21 over that or one year
ago, but there has been a reduction of
J2, 411, 874. 61 since December 31 last.
Other real estate owned has increased
$764,476.27 during the year, showing
that the banks have been obliged to
liquidate an unusual amount of loans
by taking over the collateral securities.
The National banks have $292,431.35
invested In the stock of the Federal re
serve bank, having paid in the second
installment since the call- of December
31, last, the Investment at that time
being only $139,449.99. The statement
continues:
"During the year the capital stock
of all the banks has been increased
$762,460, while the surplus and un
divided profits have decreased $77,
614,96. Deposit Are Lower.
"Total demand deposits have de
creased $7,204,957.62 since the call of
a year ago and $408,249.52 since the
first of, this year, while the time de
posits show an increase of $2,441,404.67
for the year and a decrease of $267,-
122.90 since December 31, 1914. Postal
savings also show an increase for the
year and a decrease of $13,211 for
the past three months. A decrease In
deposits does not always mean a corre
sponding falling off of business and the
decrease in savings deposits during the
past three months may be due to the
fact that the people have been with
drawing their savings for the purpose
of making more profitable investments.
"The National banks have re-discounted
with the Federal reserve bank
to the extent of $59,161.14, while all the
banks of the Btate have increased the
bills payable and rediscounts $1,495.
480.15 during the year. This was made
necessary in order to maintain the re
serve which has been gradually de
creasing with the shrinkage in de
posits. "In spito of a continual falling off of
deposits during the year the banks
have been able to meet all legitimate
demands and now show an average re
serve of about 30 per cent."
Comparative Statement Made.
The comparison is as follows: .
March 4,
1915.
S7.S61. 430.27
2J4.527.4S
16.694,421.34
4,230.722.66
1.7S1. 312.16
2S2.421.3r.
1,641.452.82
19.191. 02.I.S5
1,766.253.29
13.301,643.23
9,320.144.95
3S5.075.50
54,331.83
812,307.21
March 4,
1914.
$ 84.633.449.
277,543.
18.239.50 7.
4.146,365
1,016,83s.
25,886.810
1,694,500
15.150.978
8,786,846
324,520
60,862
761.766.
U. S. Treas..
.$157,357,197.94 $160,978,988.32
6.-,0.
l)6S.
977.
,551.
18,791,190.00
7,718.760.35
1,896.900.26
194. 038. K6
J3,6S5,8S8.72
76,312,390.92
32.435,267.30
1,364,606.49
907,516.43
"""VtiY, 727.04
5,677.693.00
239,165.09
898,842.36
i,
'. it.
. 69.
. 34.
1.
532.
.133
M3S,
176,
784,
57,S67,297.94 $160.979.988.32
WEISER TICKET IS NAMED
George Gooding Picked for Mayor
alty ly Citizens at Meeting.
WEISER, Idaho. March 27. (Spe
cial.) The opening gun in the coming
city election, to be held April 27, was
fired Wednesday night at a mass meet
ing in the Wheaton Theater, when a
platform was formulated and a com
plete ticket was nominated. C. F.
Drake, who presided, was elected per
manent chairman, and O. A. West was
chosen permanent secretary.
The ticket nominated will be known
as the "Citizen's Party Ticket" ,
The following ticket was named:
Mayor George S. Gooding.
Clerk and Police Judge Stewart H.
Travis, for re-election.
Treasurer Mrs. Mary Linderman, for
re-election.
Engineer Charles W. Luck.
Councilmen First Ward, George W.
Garrett, Frank H. Townley; Second
Ward, Robert T. Black, J. B. Lafferty;
Third Ward, Dr. J. A. Young, W. N.
Maxwell.
Cornelius Citizens Xante Ticket.
CORNELIUS, Or.. March 27. (Spe
cial.) Those nominated on the citizens'
ticket Thursday night are: Mayor, F.
H. Sholes: Councilmen, Lester C. Moo
berry and W. B. Vickers; Recorder,
George Wilcox, and,' Treasurer, A. S.
Hendricks. The city election takes
place April 5. As there are no great
issues at stake nor any factional quar
rels, it isn't likely that another ticket
wil be put up. '
Followed Friend's Advice
After trying Froltola and Traxe, Mrs. I C. CUrh. 84 Melba St,
Dallas, Tex., wrote to the Piano Laboratories as follows:
"I have been a sufferer from gall-stones, and Fruit
ola and Traxo was recommended and I am glad to say
I took advantage of your most -wonderful medicine,
with wonderful results."
Fniirola and True are two remedies that are used In combina
tion. Froltola artn on the Intestinal organa an a powerful lubricant,
aoftening the congested waste and breaking op the hardened par
ticles ao that easy elimination follows quickly, to the great relief of
the patient. Trnxo Is'n compound of splendid tonle properties, of
aperial value In strengthening and restoring the system that has
been weakened by constant suffering.
The Finns Laboratories have many letter, on file testifying to
the merit of Frnitola and Traxo: letters from people who nave used
the remedy and know from actual experience what It has done for
them. For the convenience of the public, nrrangements have been
made to supply Froltola and Traxo through leading drug stores. In
Portland they can be obtained at the stores of The Owl Drug Co.
E A S
SHOE SPECIAL
Ladies' $4.00 and $5.00 Styles to Save You
From $1.50 to $2.50
On Each Purchase
Gentlemen's Dress Boot
Patent and fine Black Rus
sian. Values up dn C f
to $5.00 D&.UJ
$6.00 and $7.00 Shoes
Would look no
better than
these Gray Tops,
$2.90
Fine Gray
or Tan
Cloth Top
Patent or Blark
Russia. Other
stores ask $5.
Our price
$2.90
S ample
1Z9 4th St.bet.
BOYS GET GOOD SWINE
PUREBRED SOWS DONATED TO
HOOD RIVBR 1'01'TH.
Pica Inoculated With Serum to Preveat
Ckolera by North Portland
He rum Company.
HOOD RIVER, Or- March 27. (Spe
cial.) Hood River business men and
Valley orchardists paid tribute to the
lowly swine loaay when a carload of
purebred sows were distributed among;
school children by the North Portland
Serum Company.
With their crates in spring: wagon,
automobiles and loaded on big apple
racks youthful swine raisers were in
the city by s o'clock and by 9, while
the instrument of a movins-picture
concern registered the struggles of tho
animals, as they were being transferred
from the car to the vehicles, and the
happy smiles of the boys, the distribu
tion was well under way.
O. M. Flummer, of the Portland Union
Stock Yards Company, and Dr. J. G.
Beattie and J. W. Creath, of the North
Portland Serum Company, were present
'and personally greeted the boys as they
were given their pigs, all of which
were healthy animals, inoculated with a
serum that will prevent cholera.
"Just wait a year or two," remarked
Mr. Plummer, as he watched the boys
leave for their respective homes, "and
you will see these selfsame boys de
livering loaded wagons of hogs to the
Hood River market"
The moving pictures were taken by
W. A. Van Scoy, of the Animated
Weeklies, will be shown to 20.000.000
people over the United States and later
will be displayed at the Oregon build
ing at the Panama-Pacific Interna
tional Exposition
WEISER HASTW0 TICKETS
Women Take Active Interest and
Lively Campaign Expected.
WEISER, Idaho. March 27. (Spe
cial.) With two tickets in the field
the campaign for the coming city elec,
tion to be held April 27 is on and some
.I...... .1 ..-A ,vn.H Th Cltf-
tfnirwt is the name of
the second ticket nominated at a mass
meeting held wednesaay nignv.
large attendance, was present and
much enthluslasm prevailed, the wom
en taking an unusually active lnter-
eSOTi.- .ii.n7tn tlr-vt was named:
Mayor. Dr. W. R, Hamilton; Clerk, Her
bert W. Bona: xreasurt-r, i.r.
Linderman, incumbent; Engineer, R. 1.
nr.ii:.).. r-minMimen. First ward.
George w' Garrett, Frank H. Townley;
Second wara, Kooeri x.
Ferris: Third Ward, H. C Stringer. A.
P. Rapin.
CARD OF THANKS.
We desire to express our apprecia
tion to Court Mount Hood, No. 1. 1-or-esters
of America, the L.dy Maccabees,
to tne many i"u"
in our recent bereavement in the death
of James snyaer; lor
automobiles, donation of flowers and
music ar me iunci, f"
Laura Snyder. Mrs. Martha Cook. Lor
enzo F. Snyder and Wallace W. Snyder.
Adv.
"Half-timers." 1. e. children who are partlj
workers and partly student, number about
70.000 in EnlanjndWal
T E
K
Fine $6.00
Style White
Calf Top
Military
Boot
.90
The New Foot Millinery
for Her Ladyship
The American
Lady
White, ray and Brown top!-. fi
patent dress goods for purtirular
pcoplo. Worth 1-1.00 and I.D0.
$2.50
Bho e Store
JfWBkShirvS ton & Aldtr.
HI FALL OUT
25-Cent I?ottle of "Danderine"
Keeps Hair Thick, Strong,
Deautiful.
Girls! Try This I Double Beauty,
of Your Hair in Few
Moments.
-Try . -
f fco
LI .-J-"- ' .aW
Within ten minutes after ao appli
cation of Uanderin you can not find a
tingle trace of dandruff or tailing nair
and your scalp will not itch, but what
will please you most will be after a fr
weeks use, when you see new hair,
fin and downy at first yes but rsal
ly new hair growing all over the
scalp.
A little Dandertno immediately dou
bles tho beauty of your hair. Mo dif
ference how dull, faded, brltll. auJ
scraggy. Just moisten a cloth with
Danderine and caro'ully draw it
through your hair, taking ono small
strand at a, time. Tho effect is amas
ing your hair will be light, fluffy and
wavy, and have an appearanco of
abundance; an Incomparable lustre,
softness and luxuriance.
Get a 25 cent bottle of Knowlton s
Danderino from any drug atoro or
toilet counter, and prove that your hair
is as pretty and soft as any that it
has been neglected or injured by caro
less treatment that's all you surely
can have beautiful hair and lota of It
If you will Just try a llttls Danderins.
Adv.
How to Destroy
the Dandruff Germ
BV A SPECIALIST.
That the dandruff germ Is renponsi
ble for nearly all the diseases to whl. h
the scalp is heir, as well as for lialdne
and prematura gray hair, is u well
known fact, but when we reallxe that
it Is also indirectly responsible for
many other disease as well, we appre
ciate tho Importance of any agent that
will de.strov Its power. We are. there
fore, particularly pleased to give here
with the prescription whlrh an em
inent scientist states he has found after
repeated tests, to completely destroy
the dandruff germ In from one to three
applications. It will also almost Imme
diately stop falling hair arxi It has In
numerous cases produced a new hair
growth after vears of partial baldnes.-.
This prescription ran be made tin at
home, or any drugaiwt will put It ur
for vou: ounces Bay Hum. 2 ounces
Lavona de Compose, one-half drachm
Menthol Crvstals. Mix thoroughly, and
after standing an hour It Is readv for
use. Applv night snd morning, rubblmr
Into the scalp with tho finger-tips. If
you wli-h it perfumed, add 1 drachm of
your favorite tierfunie. V hlle thin
preparation is not a dye it is unequalled
for restoring grav hair to its original
color. Adv.
ill
DANDRUFF
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