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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (March 28, 1915)
THE SUNDAY OREGOXIAX, PORTIAITO. MARCH 38, 1915. 10 ART OF ADVERTISING LIKE ARCHITECTURE University Class Hears . Talk by George E. Hall, of Portland. LIFE IN WORK ESSENTIAL Importance of Size of Cuts in Dis play Is Shown Advice Is Xot to Pelve Too Deeply in Techni calities; Let Printer Help. UNIVERSITY OF OREGON, Eugene, March 27. (Special.) "The advertls Ing man must know his merchandise before he can write his ads," George K. Hall told the class in advertising on Friday. "Many ad men delve too deeply In the technical end of the game and sac rifice the artistic sense of the adver tisement. Always give the printer credit for knowing something: he I: often better informed than the ad' vertislng man. "The banks are the poorest adver tisers that there are in the world. It is surprising that the dignity that sur rounds these institutions will not pro mote better advertising. " MA Hall is a member of the firm of Hall & Williams, a Portland advertis ing company. In opening Mr. Hall compared the writer of ads to the arrhitect, who must have every feature of his work systematic, with unity and harmony combined. Effect on Eye Is Considered. "The architect," he said, "would not place a large window alongside a small one, be would not plan a weak founda tion for a large structure. So it Is with the maker of ads: he must have every feature combined so as to give life to the work and at the same time place nothing in a near radius, which hurts the eye and jars the artistic sense." "The first object of an ad," he con tinued, "is to attract and to get some thing novel before the eyes of the pub lic, which at the same time will por tray your goods in a good sound style and inform the reader clearly or tne wares you have to offer. "Give the printer good copy and he In return will give good results, bpeci- fy, inasmuch as is necessary, as to the details. The ad man who confines him self to as little technical specification as is possible will reap better results than the deep thinker who gives all to the technic. Department Advertising Dwelt On. "The work of the department store advertising man is never finished. He must develop his ability to good copy and speed and must plan his work to prevent 'swamping.' "Time, tide and newspapers," he re marked, "wait for no man. "He must know," he said, "and be prepared to designate the space to be occupied by the advertisement and to know this intelligently, for ignorance in this matter would deprive the adver tiser of the profits from the sale of his goods. "The determining of the size of cuts is of equal Importance as is the desig nation of any other part of the ad. "The crowded mass of advertising material which confronts the reader as he scans the pages of the daily paper must be overcome if the advertisement is to catch the eye and receive rcog nition. The remedy for this is con trast. "An advertisement demands its bal ance and an illustration out of place will upset the whole advertisement." FACTORY CAMPAIGN READY lrce of 7 5 Eugene Business Men to Sell Lace Plant Stock, i EUGENK. Or., March 27. (Special.) The formal campaign to close the ale of $150,000 stock for the proposed lace factory In Eugene will be started Monday. The lace factory committee, increased Thursday night from eight to 12 members, met Friday and named 23 sub-committee chairmen to conduct the campaign. Each of these commit teemen will select three others, mak ing a force of 75 men to canvass the city for 30 days. The names of Frank Chambers, W. W. Calkins, George McMorran and Da vid Auld were added to the committee at a banquet in the Osborn Hotel Thursday night. At present, follow ing a preliminary campaign, the com mittee has $27,000 raised to start the fund. This, it is stated, represents the subscriptions of only 20 men. PIONEER 98, EYESIGHT KEEN Jlre. Mary M- Faulkner Is Oldest Person l-lvlng in I. inn. ALBANY, Or., March 27. (Special.) Though she lacks only two years of having: lived a century, Mrs.. Mary M. Faulkner, residing eight miles south east of Albany, does not -use glasses. Her eyesight is practically unimpaired and sht can see people passing on the road 100 yards from her residence and often recognizes friends at that dis tance. Mrs. Faulkner is now the oldest per son living in Linn County. Despite her advanced ae she needs no assistance. At times she limps slightly, but most of the time can walk about as readily as a person half her age. Mrs. Fuuikner is a pioneer of Linn County and has resided for more than half a century on the same farm, where the now makes her home with her son, Joel Faulkner. GAMES IN STREET UPHELD frpokanc Council Authorizes School Board to Rope Off Highways. . SPOKANE. TVash.. March 27. (Spe cial.) The City Council today recom Koonded that the School Board be per mitted to rope oft First and Fourth avenues, at the Washington and Haw thorne schools, to give the pupils more play room at recreation periods. The permit is conditioned on the School Board indemnifying- the city against any damages arising from the closing of the thoroughfares, and that the board obtain the approval of the owner of neighboring property. TAXPAYERS' PLEA HEARD Waliington Supreme Court Says Property Owners' Rights First. OLTMPIA. Wash, March t". (Spe cial.) Defeat of a City Council In court action in an effort to reject lo cal improvement work does not pre vent property owners affected frorn contesting their assessments, the Su preme Court held yesterday in the Che halls sewer case. The court says that, while ordinarily a City Council is pre sumed to represent all citizens, prop erty owners have a special interest in local improvement cases aside from their general standing as citizens Under this decision the Supreme Court invalidates the assessments against Chehalis property owners, al though it previously decided that the city had no right to contest the im provement, since it had been accepted by the City Engineer. The court inti mates Uiat the contractors on the sewer would have' right of action against the city for. compensation, since the sewer is valueless to prop erty owners in the district. This is PIONEER WHO HAD READ THE OREGO.MA.X FOR S3 EARS PASSES. William Russell. YAMHILL, Or- March 27. j (Special.) William Russell, who Yamhill for 63 years and had been a subscriber to The Orego nian for 55 years. He had been a member of the Yamhill Grange for 32 years. Mr. Russell was born in In diana July 2, 1832. and left that state in March, 1852, for the trip across the plains, arriving in North Yamhill October 20, of the same year. He volunteered his services with Company E, First Oregon Regiment, under the com mand of Captain Hembree and went to Eastern Oregon and Washington to fight the Indians in 1S55. At the close of the war he returned to Yamhill County, where, in September, 1858, he married Miss Elvira Perkins, who crossed the plains in 1844. Four children were born to Mr. and Mrs. Russell. They were: John H.. Norris G., Lizzie Per rine, all of Yamhill, and Claire E.. deceased. . ... 4 the third time the case has been be fore the Supreme Court. COMUITY MEET HELD ENTHUSIASTIC GATHERING PLANS FOR CRESWEWS ADVANCE. Dairying, Fruit Growing; and Road Building Anions Topics Dis cussed in .Optimistic Strain. rFSWBi.r. Or March 27. (Spe cial.) Dairying, fruitgrowing and road building were discussed at an enmus- fnti cnmmnnltv meetine here today. attended by 250 representatives of the town ana adjoining country. Dairying was the principal topic at the morning session. tiia lnrcHt Khura of attention was devoted to plans for making the local cannery a greater factor in the pro duction of ..marketable commodities. Fruit growing in general was discussed at length and many addresses of an optimistic nature were made by local orchardists, including Dr. L. D. Scar borough, pioneer or mis inousiry m the district, as well as by others from mtside, including J. O. rlolt, manager if the Eugene .Fruit Growers Asso ciation. The prediction was made that Cresweil would provide an important hare of tne trull proaucnon oi me tate within a few years. Marked enthusiasm was manifested nvoi he nrnnnsal to open the road from Cresweil to the Loraine Valley, a distance of 12 miles, which, it was de clared, would be of Immense Denem to large number of farmers now taDor- , thA iisadvantare of inade quate facilities for reaching a market. It was decided to petition the county at once for assistance in providing a good thorougntare. The meeting today was held under the auspices of the Commercial Club and luncheon was served by the Civic Club, an auxiliary organization com posed of women of the city. The gathering was regarded as unu sually successful and a tone of ram pant optimism pervaded every address and the discussions on all topics. ORCHARDISTS SOITH OK TOWN TO PROVIDE DITCHES. Repetition of Scarcity of 1014 la Feared, as Deficiency Already ' la 12 Inches. JIEDFORD, Or., March 27. (Special.) Orchardists in the district lying south of Medford. alarmed by the con tinued drought which threatens to re peat the disaster of 1914, have organ ized an irrigation system of their own and expect to have water on the land by May 1. For many months an attempt has been made to organize an irrigation district, but this project failed, the lo cal irrigation company could not ob tain enough signatures to justify them in-extending their high line ditch, consequently. Welborn Beeson, of Talent, and W. A. Sumner, manager of the Potter-Palmer orchards, organized a ranchers' water company, have pro cured water from Bear Creek, and. it necessary signatures are procured. 1000 acres will be independent of the weatherman in addition to those al ready under irrigation. The average rainfall in the valley Is nearly SO inches, but for the past three years this has not been sustained and "this year there is a shortage to date of 12 inches. While some ranchers maintain that irrigation is unneces sary, the majority are convinced that an irrigation system, even if used but once in 10 years, would be justifiable as insurance against drought. The women of ths world: Christian, isg, 00O0O0; Pagan. S9.000.000. Confucian. 128. 000 000: Hindu. 06.000.000; Buddhist, 73,000. 000; Mohammedan, 100,000,000. - - DROUGHT BEDFORD FEAR CROSSING SAFETY DEVICES ORDERED State Railroad Commission Takes Action on Re cent Accident. WARNING BELLS NEEDED 6.-W. K. & Must Install Addi tional Signs and Gongs, Latter Particularly on 55th and East 6t)th-Street Crossings. SALEM, Or., March 27. (Special.) As a reault bf an-investigation maae after the- accident at the East Sixtieth street crossing when Mrs. Frank Cas par was killed and her husband and two children injured by a train crash ing Into their wagon, the State Bail . 1 r-nmmlaainn tnriav ordered the Oregon-Washington Railway & Navi gation company lO lH6UUi.auui"u safety devices at grade crossings in East Portland. The Commission announced that m making its findings it took into con sideration the probabilty of the grade crossings being eliminated in conform ity with a state law, preliminary action having been taken by the city for its enforcement. However, it was deemed hac. that flirthftr fl!) f ACTIIArda be DTO- vlded until the grade crossings are etiminatea. . roiiuwins -" im portant features of the order: "That automatic electric warning bells be installed at the East Fifty fifth street and East Sixtieth street crossings. Sign Must Be Added to Bell. "That a highway crossing sign be In stalled t.t the East Fifty-third street crossing in addition to the automatic bell maintained there. "That the respondent shall restrict its speed to a maximum of 25 miles an hour for all trains over such cross ings, and. in addition, shall so operate its trains approaching and crossing such streets that at all times they will be under control, that is, to be able to stop within the distance the track is seen to be clear." The order becomes effective within 20 days. It is announced that it is not intended to relieve the railroad from any obligation imposed upon it by any city ordinance with respect to the speed of its trains or with regard" to stop ping any of its trains at Sandy road or Sandy boulevard and East Thirty seventh street The or,der further eays: No Bell at Two Places. "Within the City of Portland the rail road crosses at a common grade the following named public highways: East irhi.tn.a.v.ntvi stT-aot it 1 1 H Srh ri v road or Sandy boulevard. East Forty-seventh street. East -lity-secona sirees oast Fifty-third street. East Fifty-fifth street. East Sixty-seventh street and East Eighty-second street and Barr road "At each of such crossings, except East Fifty-fifth street, the Oregon Washington Railroad & Navigation Company has installed and maintains an automatic electric bell and crossing sign. No bell is maintained either at East Fifty-fifth street or East Sixtieth street crossings, and the only protec- . i nrfr.HoH mich crossings is a highway crossing warning sign. At East 1-itty-tniro. street no "6ii"w crossing sign is maintained, although the bell previously mentioned has a danger sign affixed thereto. "There are regularly scheduled over each of said crossings five passenger trains in either direction daily. Ail west-bound trains now stop (pursuant to requirement) before proceeding across Sandy road or Sandy boulevard. The passenger trains of the respondent, and more particularly those from the east, are commonly operated over each of such crossings other than Sandy road at high rates of speed." TROOPS CHEERED BY FIRE (Continued From First Page.) no udpe and even a civilian gets so he , - can follow the flight of the shell with steady eyes that Is, if the light Is right. Officers Emulate Women. I used to think it was silly of women at the theater to put their fingers in their ears when there was firing In a play. But I wasn't so airy when I saw that the German and Austrian officers who were directing the fire were not ashamed to do this. - Thn Austrian motor gun on the left- hand side of the Bolinow road is a little shielded by that cottage, the thatched roof of which its draft is car-rv-intr nwav Some farmyard buildings shield the gun on the right of the road. The concrete and matting bases of both guns are laid in the soil of soggy fields and both are a little screened from the .n.mv'. rivers bv evergreen trees. which have been stuck up around them. Sl'PERIXTBSDEXT OF SCHOOLS HEADS HEPPSER ELKS' iim:R. 7 H. H. Hoffman HEPPNER, Or., March 27. (Special.) H. IL Hoffman, elect ed exalted ruler of the Heppner Elks' Lodge, has been Superin tendent of the Heppner schools for the past five years. Before coming to Heppner he was prin cipal of the Astoria High School. He is a native of Ohio. He spe cialized in physics and chemistry in the University of Chicago and holds a master of arts degree from the University of Oregon. He succeeds W. A. Richardson as head of the lodge. t i : ' 1 1 A l At The red-trousered Austrfans and the gray-coated Germans who are serving the guns are black as coalheavers and covered with the gTease they are con stantly smearing over the mechanism. From the pits come cheerful "alios," as the men in the church tower signal the ' pitmen to give them the range. Then the pitmen give it to the artil lerists. Artillery FVre Exhilarates. Artillery fire is always exhilarating and so everyboay is cheerful, especial ly the Austrians. Watching them at work with the Germans I think the officers seem physically finer-grained than their allies. And many of the privates resemble a picturesque type of Italian dark, handsome men with smiling lips and beautiful eyes, almost gypsylike faces. None of them 'appears to be taking life as seriously-, or certainly not as heavily as their German comrades do, and you can get a most complimentary laugh out of them with the feeblest of jokes The volume of fire varies from hour to hour today on both the German and Russian fronts. This morning it seemed rather tentative on both sides. Soon after noon it grew very hateful as if both sides had found each other out. The machine gun fire is very nasty and its patter, patter, patter develops a crackling sound as the 'wind shifts. One soldier says it must be infantry fire. "No," says another 'and laughs at him. Cruna Carry Seven Miles. The Austrian big guns which we have been watching are carrying nearly seven miles in their searching out of the Russians' rear positions. When we are standing by the guns we are near, ly a mile back of the rear line of German infantry in the trenches. On the rim of the Intrenched plain rise the green line of the Czar's hunting forest. In that direction the fighting be comes emphatically vicious and late in the afternoon the roar and rattle are incessant and widely distributed. Without exaggeration it may be said that the whole region for miles around seems to surge under the concussion. The Austrian guns are supported by three batteries of six guns each, plant ed a few hundred yards farther into the convulsed field all of these lat ter 15 centimeters, I think. The Germans who are serving them are baking potatoes between whiles of the volley firing. Their faces are streaked with cannon smoke and when they open the jacket of a charred po tato the smoke of that makes their eyes water. Then they rub their eyes. The result is entrancing. Familiar Irony of War Seen. Behind these batteries another of the familiar "ironies of war" utters Its poignant sarcasms. For within 20 paces of the guns the cannoneers have set up the little evergreen trees they cut for Christmas, and there flutter on them shreds of gilt cord and tinsel paper, which were sent in the Christ mas boxes from Germany to this wind swept Polish plain. You could see the little tin sockets in which the Christmas eve candles had burned low and guttered out. Looking at the tree while the 15-centimeter guns were kicking the gravel Dack m one's face one knew not whether to lauph or" to weep. Perhaps one should have done both. There is a good deal or pleasantry as we'll as baked potatoes behind the'bat- tertes. In fact, the cannoneers began to lead quite a distracting life Immedi ately the correspondents appeared on the scene this morning, for, what with firing the guns and keeping the baked potatoes from burning and running forward between whiles of firing to have their photographs taken with their arms thrown caressingly around their favorite guns aim postcards, which the correspondents were to mail as soon as they get back to civilization what with all this, I Kesources Loans and discounts Overdrafts St-curilies. bonds, etc Banking house F. & F. Other real eetate owned - Slock in Federal Reserve Bank Due from Federal Reserve Bank Due from other banks Checks and other cash items Cash on hand ,"'! Vnitcd States bonds and premiums. ... ...j.- Five per cent redemption lund and due from Expenses and taxes paid Other items Totals Liabilities Capital stock Surplus ' Undivided profits Dividends unpaid Due to other banks. Total demand deposits Total time deposits Postal deposits - Other t'nlted States deposits Rediscounts with Federal Reserve Bank. Other rediscounts and bills payable National bank notes outstanding Reserved for taxes Other items Totals - j v,A cruris were as sav. the men oeumu v. a -distraught as a young ladies' seminary on commencement day. Finally --"- an or painter, wno ie ---- , devil and will walk rig ht up to a lx irun battery and talk to it while It is foughing?rsaid he didn't believe we were anywhere near in sShto t the Russian outpost and that "'5'" for the walking in the bottom lands. Wounded Prisoner ueta aiu. i .knrt round Thereupon wiLn " . , FabUnTr leader, we scramble , back a wounded nussmu stretcher. bundle juft6 l?ke a bundle and Ilk. nothing else-and . the soldiers bore him ten- derlv ana sonieiniico - arging words down at the bundle, but the bunaie rrmue tn him "They couion t f-."-- - if he were one of their own comrades I1 "1 fho courtly Wertheimer of 1 -"- - the Frankfurter Ze.tung. "Of course," saiu - --- . .nAmv of ours. The man is no iuiie, -- - , ,s wounded. When he ; gets well then he is an enemy -. -- -will send him into Germany with the other prisoners of war." Then he stopped and gave the stretcher bearers three cigarettes apiece and tucked three more into a fold of the wounded Russia's gray brown overcoat. rtty It was an emmutius i ------ in every detail, and you could not for -it- Gnom thft hacK- t he moment niar -- - -ground of war. The white owe of . -,-,: ... nlaniilv ruled the cnurcn ai . "VT the plain, the Rawka. sparkling in the " . , ....Mi,- wan rrn- lights from sun aim mo - " . , t to ajv Bzura. ins Its cneenui " " -' w and the whole world seemed to us brBTtt" over our heads the Austrian .,, thir lone remote, ner- snens n l lv. , - v. - - slstent crying and groaning. STUDENT WINS POSITION IT. E. Koons, of Agricultural Col lege, to Take Lake County Place, novenv AGRICULTURAL. COL LEGE. Corvallis. March 27. (Special.) -The Goose Lake Irrigation uompany. of Lake County, Oregon, nas empioyou H.' E. Koons, of the 1915 class at the Agricultural College, as irrigationist for operations in that part of the state. Mr. Koons will be graduated in wune, having majored in agronomy and spe cialized in irrigation farming, which course the college has been the first Institution in the country to offer. , , ., , n t , o .nllfe-e from Orlando. Cal., and aside from an excellent record as a student, he has had considerable experience In practical Irrigation. BANK STATEMENTS GIVE CONFIDENCE Decrease Shown' in Deposits of Oregon Institutions, ' but Reserve Upheld. CAPITAL EXPANSION NOTED Payments to Federal Organization Are $292,431, While State and National Rediscounts Are $2,112,368 in Aggregate. SALEM, Or., March 27. (Special.) Notwithstanding a shrinkage of bank ing business in the state the past year, there is a general feeling of security and banking conditions are satisfac tory, according to a statement of State Bank Examiner Sargent today. This shows the condition of banks at the close of business March 4, and compares it with a report made at the same time last year. Loans and discounts show an increase Of $3,028,001.21 over that or one year ago, but there has been a reduction of J2, 411, 874. 61 since December 31 last. Other real estate owned has increased $764,476.27 during the year, showing that the banks have been obliged to liquidate an unusual amount of loans by taking over the collateral securities. The National banks have $292,431.35 invested In the stock of the Federal re serve bank, having paid in the second installment since the call- of December 31, last, the Investment at that time being only $139,449.99. The statement continues: "During the year the capital stock of all the banks has been increased $762,460, while the surplus and un divided profits have decreased $77, 614,96. Deposit Are Lower. "Total demand deposits have de creased $7,204,957.62 since the call of a year ago and $408,249.52 since the first of, this year, while the time de posits show an increase of $2,441,404.67 for the year and a decrease of $267,- 122.90 since December 31, 1914. Postal savings also show an increase for the year and a decrease of $13,211 for the past three months. A decrease In deposits does not always mean a corre sponding falling off of business and the decrease in savings deposits during the past three months may be due to the fact that the people have been with drawing their savings for the purpose of making more profitable investments. "The National banks have re-discounted with the Federal reserve bank to the extent of $59,161.14, while all the banks of the Btate have increased the bills payable and rediscounts $1,495. 480.15 during the year. This was made necessary in order to maintain the re serve which has been gradually de creasing with the shrinkage in de posits. "In spito of a continual falling off of deposits during the year the banks have been able to meet all legitimate demands and now show an average re serve of about 30 per cent." Comparative Statement Made. The comparison is as follows: . March 4, 1915. S7.S61. 430.27 2J4.527.4S 16.694,421.34 4,230.722.66 1.7S1. 312.16 2S2.421.3r. 1,641.452.82 19.191. 02.I.S5 1,766.253.29 13.301,643.23 9,320.144.95 3S5.075.50 54,331.83 812,307.21 March 4, 1914. $ 84.633.449. 277,543. 18.239.50 7. 4.146,365 1,016,83s. 25,886.810 1,694,500 15.150.978 8,786,846 324,520 60,862 761.766. U. S. Treas.. .$157,357,197.94 $160,978,988.32 6.-,0. l)6S. 977. ,551. 18,791,190.00 7,718.760.35 1,896.900.26 194. 038. K6 J3,6S5,8S8.72 76,312,390.92 32.435,267.30 1,364,606.49 907,516.43 """VtiY, 727.04 5,677.693.00 239,165.09 898,842.36 i, '. it. . 69. . 34. 1. 532. .133 M3S, 176, 784, 57,S67,297.94 $160.979.988.32 WEISER TICKET IS NAMED George Gooding Picked for Mayor alty ly Citizens at Meeting. WEISER, Idaho. March 27. (Spe cial.) The opening gun in the coming city election, to be held April 27, was fired Wednesday night at a mass meet ing in the Wheaton Theater, when a platform was formulated and a com plete ticket was nominated. C. F. Drake, who presided, was elected per manent chairman, and O. A. West was chosen permanent secretary. The ticket nominated will be known as the "Citizen's Party Ticket" , The following ticket was named: Mayor George S. Gooding. Clerk and Police Judge Stewart H. Travis, for re-election. Treasurer Mrs. Mary Linderman, for re-election. Engineer Charles W. Luck. Councilmen First Ward, George W. Garrett, Frank H. Townley; Second Ward, Robert T. Black, J. B. Lafferty; Third Ward, Dr. J. A. Young, W. N. Maxwell. Cornelius Citizens Xante Ticket. CORNELIUS, Or.. March 27. (Spe cial.) Those nominated on the citizens' ticket Thursday night are: Mayor, F. H. Sholes: Councilmen, Lester C. Moo berry and W. B. Vickers; Recorder, George Wilcox, and,' Treasurer, A. S. Hendricks. The city election takes place April 5. As there are no great issues at stake nor any factional quar rels, it isn't likely that another ticket wil be put up. ' Followed Friend's Advice After trying Froltola and Traxe, Mrs. I C. CUrh. 84 Melba St, Dallas, Tex., wrote to the Piano Laboratories as follows: "I have been a sufferer from gall-stones, and Fruit ola and Traxo was recommended and I am glad to say I took advantage of your most -wonderful medicine, with wonderful results." Fniirola and True are two remedies that are used In combina tion. Froltola artn on the Intestinal organa an a powerful lubricant, aoftening the congested waste and breaking op the hardened par ticles ao that easy elimination follows quickly, to the great relief of the patient. Trnxo Is'n compound of splendid tonle properties, of aperial value In strengthening and restoring the system that has been weakened by constant suffering. The Finns Laboratories have many letter, on file testifying to the merit of Frnitola and Traxo: letters from people who nave used the remedy and know from actual experience what It has done for them. For the convenience of the public, nrrangements have been made to supply Froltola and Traxo through leading drug stores. In Portland they can be obtained at the stores of The Owl Drug Co. E A S SHOE SPECIAL Ladies' $4.00 and $5.00 Styles to Save You From $1.50 to $2.50 On Each Purchase Gentlemen's Dress Boot Patent and fine Black Rus sian. Values up dn C f to $5.00 D&.UJ $6.00 and $7.00 Shoes Would look no better than these Gray Tops, $2.90 Fine Gray or Tan Cloth Top Patent or Blark Russia. Other stores ask $5. Our price $2.90 S ample 1Z9 4th St.bet. BOYS GET GOOD SWINE PUREBRED SOWS DONATED TO HOOD RIVBR 1'01'TH. Pica Inoculated With Serum to Preveat Ckolera by North Portland He rum Company. HOOD RIVER, Or- March 27. (Spe cial.) Hood River business men and Valley orchardists paid tribute to the lowly swine loaay when a carload of purebred sows were distributed among; school children by the North Portland Serum Company. With their crates in spring: wagon, automobiles and loaded on big apple racks youthful swine raisers were in the city by s o'clock and by 9, while the instrument of a movins-picture concern registered the struggles of tho animals, as they were being transferred from the car to the vehicles, and the happy smiles of the boys, the distribu tion was well under way. O. M. Flummer, of the Portland Union Stock Yards Company, and Dr. J. G. Beattie and J. W. Creath, of the North Portland Serum Company, were present 'and personally greeted the boys as they were given their pigs, all of which were healthy animals, inoculated with a serum that will prevent cholera. "Just wait a year or two," remarked Mr. Plummer, as he watched the boys leave for their respective homes, "and you will see these selfsame boys de livering loaded wagons of hogs to the Hood River market" The moving pictures were taken by W. A. Van Scoy, of the Animated Weeklies, will be shown to 20.000.000 people over the United States and later will be displayed at the Oregon build ing at the Panama-Pacific Interna tional Exposition WEISER HASTW0 TICKETS Women Take Active Interest and Lively Campaign Expected. WEISER, Idaho. March 27. (Spe cial.) With two tickets in the field the campaign for the coming city elec, tion to be held April 27 is on and some .I...... .1 ..-A ,vn.H Th Cltf- tfnirwt is the name of the second ticket nominated at a mass meeting held wednesaay nignv. large attendance, was present and much enthluslasm prevailed, the wom en taking an unusually active lnter- eSOTi.- .ii.n7tn tlr-vt was named: Mayor. Dr. W. R, Hamilton; Clerk, Her bert W. Bona: xreasurt-r, i.r. Linderman, incumbent; Engineer, R. 1. nr.ii:.).. r-minMimen. First ward. George w' Garrett, Frank H. Townley; Second wara, Kooeri x. Ferris: Third Ward, H. C Stringer. A. P. Rapin. CARD OF THANKS. We desire to express our apprecia tion to Court Mount Hood, No. 1. 1-or-esters of America, the L.dy Maccabees, to tne many i"u" in our recent bereavement in the death of James snyaer; lor automobiles, donation of flowers and music ar me iunci, f" Laura Snyder. Mrs. Martha Cook. Lor enzo F. Snyder and Wallace W. Snyder. Adv. "Half-timers." 1. e. children who are partlj workers and partly student, number about 70.000 in EnlanjndWal T E K Fine $6.00 Style White Calf Top Military Boot .90 The New Foot Millinery for Her Ladyship The American Lady White, ray and Brown top!-. fi patent dress goods for purtirular pcoplo. Worth 1-1.00 and I.D0. $2.50 Bho e Store JfWBkShirvS ton & Aldtr. HI FALL OUT 25-Cent I?ottle of "Danderine" Keeps Hair Thick, Strong, Deautiful. Girls! Try This I Double Beauty, of Your Hair in Few Moments. -Try . - f fco LI .-J-"- ' .aW Within ten minutes after ao appli cation of Uanderin you can not find a tingle trace of dandruff or tailing nair and your scalp will not itch, but what will please you most will be after a fr weeks use, when you see new hair, fin and downy at first yes but rsal ly new hair growing all over the scalp. A little Dandertno immediately dou bles tho beauty of your hair. Mo dif ference how dull, faded, brltll. auJ scraggy. Just moisten a cloth with Danderine and caro'ully draw it through your hair, taking ono small strand at a, time. Tho effect is amas ing your hair will be light, fluffy and wavy, and have an appearanco of abundance; an Incomparable lustre, softness and luxuriance. Get a 25 cent bottle of Knowlton s Danderino from any drug atoro or toilet counter, and prove that your hair is as pretty and soft as any that it has been neglected or injured by caro less treatment that's all you surely can have beautiful hair and lota of It If you will Just try a llttls Danderins. Adv. How to Destroy the Dandruff Germ BV A SPECIALIST. That the dandruff germ Is renponsi ble for nearly all the diseases to whl. h the scalp is heir, as well as for lialdne and prematura gray hair, is u well known fact, but when we reallxe that it Is also indirectly responsible for many other disease as well, we appre ciate tho Importance of any agent that will de.strov Its power. We are. there fore, particularly pleased to give here with the prescription whlrh an em inent scientist states he has found after repeated tests, to completely destroy the dandruff germ In from one to three applications. It will also almost Imme diately stop falling hair arxi It has In numerous cases produced a new hair growth after vears of partial baldnes.-. This prescription ran be made tin at home, or any drugaiwt will put It ur for vou: ounces Bay Hum. 2 ounces Lavona de Compose, one-half drachm Menthol Crvstals. Mix thoroughly, and after standing an hour It Is readv for use. Applv night snd morning, rubblmr Into the scalp with tho finger-tips. If you wli-h it perfumed, add 1 drachm of your favorite tierfunie. V hlle thin preparation is not a dye it is unequalled for restoring grav hair to its original color. Adv. ill DANDRUFF f - l pi" a i i' . -V I' 4-. :,' ' r.T ; ' .. ' ' t r . , rf?V 1 ' J ' ' "J " 1 i s J ' J " : ' ' ' L, - t