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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Feb. 14, 1915)
THE SUNDAY OREGOXIAX, PORTLAND, FEBRUARY". 14, 1915. 7 " "" m "" " ADVERTISING NOW RUNS TO MILLIONS Expert Talks to University of Oregon Class on Profit able Publicity. GROWTH NOW ENORMOUS Slonthly Magazines Carry Alone More Tlian $7,000,000 Worth of Advertising Annually, Says M. A. Reed, of Portland. UNIVERSITY OF OREGON. Eugene, i amwinit "The first obll- J7 CU. 1 o- y , Cation of the publisher and asent is to make advertising promauio i -ertiser. -There is more gray matter in the preparation of the advertising pages f the newspapers and magazines than there is exerted in promoting much oI the literature and news of the world. "The man who knows how to adver tise has not been born. The men who think they know how to advertise are born at the rate of 100 a minute. Monument In Store for Someone. "A man who will invent a system of advertising which guarantees success Rill rest under a skyscraping monu ment, in the same field with the man who discovers the composition of elec tricity." These were eomo of the emphatic Statements of Merrill A. Reed, chairman of the committee on education of the Portland Ad Club, chairman of the University of Oregon department of ad vertising and a prominent advertising man of Portland, which were delivered before the university's first class in advertising Friday afternoon. One hun dred students, plus a sprinkling of fac ulty, heard air. Reed lecture on the science, the methods, the means, the advisability and the skill employed in the newspaper and periodical advertis ing. The university's newest course, which is being conducted under the auspices of the Portland Ad Club, has a 'threefold purpose. It is intended to help the business man of the fu ture, inasmuch as it will furnish the means of studying advertising and, therefore, teach him how to insert his advertisements to the best advantage. The new course will present an oppor tunity of learning the advertising game from the business standpoint, and in that manner train the student for a commercial career aiung i u lng lines. Finally, students of journal ism will find advertising to their great eat advantage in the journalistic work which is to follow their graduation. Object Told by C. V. l)flt "The big object of the class," said Colin V. Dyment, of the Journalism de partment, "is to teach the students to become intelligent consumers of ad vertising rather than the sellers of such." Following Mr. Merrill's introduction to the class by Eric TV. Allen, head of the Journalism department, the speaker at once launched Into his subject and attempted to give a clear conception of the evolution of advertising, the adver tising salesman, the advertising man ager, the advertising agency and the educational qualifications of the adver tising specialist. "From a small beginning." said Mr. Kcfd. "the business of advertising has grown even faster than any other form of business in the United States, un til, at the present time, the monthly magazines alone carry more than ti.dvo.060 worth of advertising yearly." "Modern advertising," the speaker continued, "is an art that is being rapidly placed on a scientific basis. 3n early years men of letters and art contributed to the encouragement of goo J publicity, and history is repeat ing itself today in allowing the ad vertisers to employ the genius of the world in the preparation of advertising matter. Two of the world's greatest artists have brushed themselves into Immortality through the advertising columns," he added. Continuing. "In these days of energy and push and business development, there is much more excuse for looking forward than for looking backward. The business of today is in the pres ent and future. The present trade may tie founded upon the past, but it draws its nourishment from the present." Know Tour Man, Is Advised. Mr. Reed, in depicting the adver tising salesman, presented him as the man who first of all must know the man to whom he is to sell: he must lino his own power and limitations: he must know the goods he is offer ing: hi must know the goods and op portunities of the man to whom he is trying to sell: and he must know what phases men in general and how to get thrm in the most agreeable and qUiCk- fruit men In the country, who ad dressed the Farmers' and Fruitgrowers" Leairue today, declared that the pros pects of the pear and apple business were never briBnter ana wnn proper organisation among the growers of the RoKue River Valley he predicted that a valuation of tlJOO an acre for orchard land could be maintained, based upon the actual profits to the grower. "The war in mv ODlnon." said Mr. Crutchfleld, "will "beneflp the fruit business lust about as much as it will injure it, in other words the effect of the war in 1915 will be neutralized. Fruit production is less now than it was six years ago, and the present op pression has been a blessing in iis guise, for it has eliminated the incom petent fruitraiser and the undesirable fruit land. If the Northwest grower will co-operate, keep, the quality up to the best standards and adopt the most approved methods in culture, there is no reason why the fruit business should NATIVE OF ORGGOV PASSES AWAY AT BAKER. rvi, 1 1--V 1 lliilliiflii 2Vb. JY n. f SI nnj. v i i r it I 1 v ........ . - - much to tll salesmen alonfc these line?. Finally, the advertising sales man must have an education which will combat with all fields of knowledge.- The advertising manager was the rrxt position taken up by Mr. Reed, and he classified him under three heads. First, the "rubber stamp" type: the young man paid a small salary to expend an appropriation from $10,000. to J30.000 yearly by an advertiser. This young man generally holds the opinion that he is. "no slouch" as an advertising man. and all that ho needs Is a man to dress up his ideas. Tne "rubber stamp" type has two duties: to turn down space sellers and to take the blame if anything roes wrong with the advertising. The next class of advertising man agers was called the "literary person" by Mr. Keed. The "literary person" is necessary to any well-regulated ad vertising department, that is. If he doesn't exceed his bounds and go as far as weaving a tine selling argument into a Bagdad rug of words in wjilch all selling value is lost. ! "Knorr Good KuiclUk- I riea. It is vastly important." said Mr. Roed. "to write good Ungllsh. It is Important to know where to put com mas and periods: but much more im portant is the ability to make people read what you put between your pure, tuations. "All successful advertising Is per haps 10 per cent Inspiration and SO per cent analysis." Mr. Reed's last type of advertising manager is the one who is rated as the new type: he is the business man with the attitude toward the possible demand. He s neither so saturated with the details of the business that he cannot think from the standpoint of the consumer, nor la he so occupied with the future that he loses touch with the needs of the present. FRUIT PROSPECT GREAT .Pittsburg; Expert Tells Medford ' Growers War Is Blessing. METFORP. Or.. Feb. 13. (Special.) J. C. Crutchfleld. of rttsburg. one of lha best-known and moat influential Mrs. C. E. Poner. BAKER, Or., Feb. 13. (Spe cial.) Mrs. C. E. Porter, who died suddenly here Monday, was a native of Oregon. She was born at Crawfordsville, Linn County, in 185". Her parents. Captain and Mrs. Robinette. came to Oregon in 1849, crossing the plains with an ox train, of whtcn Mr. Robinette was the captain. Mrs. Porter lived at Crawfords ville until 18 years ago, when she moved to Baker. She was one of the most active workers in the Methodist Church in Baker, having charge of the women'a Bible class and being a leader in the Ladies' Aid Society of the church. She is survived by one daughter, Mrs. Cecil Stuller, of Baker: by her husband. C. E. Porter, manager of the Baker Mill & Grain Company: by a brother. Frank Robinette, of Crawfordsville. and a sister, Mrs. Joseph Yates, of Corvallis. not be one of the most profitable pur suits in the country." 21 AT WORK OS l,I.K COX.NECTIXJ SEASIDE) AMD TILLAMOOK. Survey Expected tor Extension to Garibaldi Beach and Bridge to Give aieaalem Connection. NEHALEM, Or.. Feb. 13. (Special.) Work on the Pacific Highway con necting Seaside with Tillamook County has been progressing exceptionally well at this end, considering the weath er conditions. A crew of 21 men are engaged in clearing and grading the road from the Tillamook County line to a point about seven miles north, near what Is known as the Buchanan Mead ow. The road Is being slashed to a width of 60 feet, and all trees leaning to the road for a distance of 100 feet on either side of the grade have been cut to prevent possible blocking. Work was carried on satisfactorily during January, as few days of really bad weather were experienced and there was but little interruption. All possible speed is being made with the work and it is expected that the coun ty line will be reached before the time limit unless unexpected bad weather should be encountered during the pres ent month. About 12 miles of road from what is known as the Russian Settlement to the Tillamook County line is under construction this Winter, and this countv is planning to begin extensive operations early In the Spring to pre pare for the completion of the Clatsop County road. It is expected that the Pacific Highway engineers will make a survey from the Clatsop County line to Garibaldi Beach and through Xeha lem shortly, as this survey has been promised by May 1. The Tillamook County Commissioners are awaiting the action of the highway engineers before deciding the location of the bridge connecting Nehalem and the railroad, and as soon as the loca-, tiou is determined action is expected toward building the necessary connec tions with the Clatsop road and the south end of the county. MANY STUDENTSENTEB l.MVEBSIIV MID-YEAR ENROLL MENT GREATER THAN USUAL. DEMOCRATS GROOM LEADER FOR BIG JOB Lister's Pesire Intimated to See. Mr. Reeves Candidate for Lieutenant-Governor. EYE ON SENATE IS RUMOR Several Dropped for Falling Behind Hake Pleas for Reinstatement, Some Claiming Ontalde Work. UNIVERSITY OF OREGON", Eugene. Or.. Feb. 13. (Special.) The city of Eugene has contributed 21 of approxi mately 75 students who have entered the university this week. Sixteen of these students came direct from the Eugene High School after their gradu ation from that institution two weeks ago. The remaining five are former students who registered again this semester. There are a number of other stu dents who intend registering within a few days. This exceeds all mid-year registration of former years. When the petitions for reinstatement were presented by those students who had the misfortune to fall below the required number of passing hours, many excuses for failure were brought to the board. One excuse which aroused considerable feeling among the faculty members, and which caused the student speedy reinstatement was founded on serious eye trouble. Other students said that outside work, necessitated by the lack of funds to stay in college, was responsible for their low grades. One collegian who must leave lives 160 miles from the nearest railroad and he cannot get home in less time than four days. In one Instance a professor made an appeal before the faculty in behalf of a student who had failed, and as reas ons for his reinstatement the professor pointed out the urbanity of the victim. Preparations for Chelan Representa tive to Occupy Leading nace on Ticket Notables Others Line Up for Gubernatorial Fight. nr.YMPlA. Wash.. Feb. 13. (Spe- ,.t i tv,. o-irmmincr of Frank Reeves, of Wenatchee. Representative from Chelan county anu j-nsmu.i leader, to occupy a leaaing piato u . v. ,!ntat a f i i j nnrtv next year, is one of the latest developments that the present Legislature is iurnisums for the 1S16 campaign. Reeves, who i. nunt nf the Washington State Bar Association, has proved an able leader of tne minority lurces n House. It is intimated that Governor t i.t.. waiiU i!Ua tn see Reeves Demo cratic candidate for Lieutenant-Gov ernor in the event tnat Mr. usict is a candidate for re-election, as he prob .kt.. .m h. Whether the Wenatchee man would be content with this nomi nation, or would prefer to be a candi date for United States Senator to suc ceed iliies i-oinuexter, is j t seen. In spite of the repeated declinations of Judge S. J. Chadwick, of the Supreme . . . .... ft,, vat r thn Demo cratic nomination for United States Senator last year, report has it that he may De lnaucea to initio tn iipai6u for the party in 1916. Judge Chad wick's re-election to the supreme bench. i . v. ...... .Iv oa n.io in excess of that received by any other candidate, makes him a factor In any contest in which he may engage. Although barred under the constitution from becoming ji.t. or,,, etnte nfTice. this r.jmiuaLD . . " '. . prohibition would not apply to prevent htm irom running ior me oeua.o. Judge Turner to Be Candidate. t . . ,i . . n.,,.-.Av f Snnlianft. who lost dUUBt: . i . . . , . - . the Democratic nomination for Senator last year by la votes on account oi the heavy second choice vote for W. W. Black, of Everett, will be a can didate for the nomination again. Re port has been current for some time that an understanding had been reached between Mr. Turner and Governor T !..... V... -n.Viir.ri. TllrUPP WDUld Te- ceive the support of the forces of the state administration for the Senatorial nomination. . Friends of Governor Lister denounce this report as raise. There are a nosi oi caiiuiuaico, ...v, 0 t.i-.l nnH otherwise, amone Republicans in both houses of the Leg- i 1 ..... .... K nn nn thus far has In tile session developed unusual strength. Of the newcomers. Representative Mark Reed, of Mason County, has developed as probably the strongest member of either housed While Reed has been antiinaH oa nnKsihle flTubematorlal candidate there is no certainty that he will be in tne race. M. T. Hartnon Held Moat Likely. Millard T. Hartson. of Tacoma, Re- .. 1. 1 : e.aTA .holrman Ik the most prominent of the prospective candidates for Governor mentioned at the present time. Hartson, formerly Spokane post master and lieutenant on the East Side if the late senator jonr. ju. vv uson, ould command strong Eastern Wash- ngton support, it is oeueveu, wun is more recent residence on the Coast i Collector of Internal revenue nas ven him a large acquaintance on the ...... ; .1 .. irtrtallv VlartKnn seems kely to receive the full backing of Jnited states aenaiur juneo. Lieutenant-Governor Hart, who has leen mentioned prominently as a Re- ..ktl.nn nnl!nalA frtT ilnuumfir llAa puuin-au . 1 1 ......... u . . . told his friends that he will not enter . v. V, w ! 1 1 Ka a snnri1rlnte for re election to his present position. rour Diners oi me f"c' i.t u .. ..I..., .rflnlata haira han men tioned as Gubernatorial candidates, but now seems probable mat none win in the race. These are State Treas urer Meath, Auditor Clausen. Land Commissioner Savidge and Insurance Commissioner Fishback. Treasurer Meath is barred by the constitution from being a candidate for re-election. Land Commissioner Savidge and Insur ance Commissioner Fishback both will be candidates for re-election. Aside from Treasurer Meath, the only state official not regarded as a prob able candidate for re-election is Attorney-General Tanner. BOOKLET TELLS OF OREGON Willamette Valley Is Featured In Copies for Panama-Pacific Fair. ALBANY, Or, Feb. 13. (Special.) The first copies of the booklets which will be used to advertise the Willam ette Valley at the Panama-Pacific Ex position at San Francisco have been received bv C. H. Stewart, of this city, president of the Willamette Valley Ex- Y AM HILL COINTV HAS BE-1-lBLlCAN JUDGE. T 8r a J. Bradford Dodaon. M'MIXNVILLB. Or., Feb. 13. (SpeciaX) J. Bradford Dodson, new County Judge for Yamhill County as a result of the decision of the Supreme Court, will be 44 vears old tomorrow. February 14. He attended McMinnville College and graduated from the Univer sity of Oregon. He was admitted to the bar in June, 1910. Has been City Attorney of McMinn ville and deputy district Attor ney. Mr. Dodson is a Republi can. Mr. Dodson supersedes Judge Vine W. Pearce, a Democrat. hibit ; Association. The booklet con tains 32 pages and is a splendidly ar ranged portrayal of the resources and opportunities of the Willamette Val ley. A feature of the booklet is that every article is written by an expert. These artieles are: The Willamette Valley," by Morris J. Duryea, director of the Eugene Commercial Club; "Gen eral Agriculture," by A. B. Cordley; "Soils and Crops." by H. D. Scudder: "Fruitgrowing." by C. I. Lewis, all of Oregon Agricultural College faculty: "Nuts." by J. C. Cooper, of McMinnville; "Truck Gardening." by G. B. Boquet, of the Oregon Agricultural College; "Hops," by T. A. Livesley. of Salem; "Dairying," by Luther- J. Chapin; "Live stock," by Ermine L. Potter, of Oregon Agricultural College; "Poultry," by James Dryden, of the O. A. C. faculty; "Timber," by A. C. Dixon, of Eugene; "Manufacturing."by R. W. Raymond, of Portland, manager of the Oregon FIRST HEAD OF OREGON TREASURERS IS SERVING FOURTH TERM IN LINN. fK -v v A 1 1 W. W. Francis. ALBANY. Or., Feb. 13. (Spe cial.) W. W. Francis, who was chosen recently as the first pres ident of the new state organiza tion of the County Treasurers of Oregon, Is now serving his fourth consecutive term as County Treasurer of Linn County. He served one term as County Re corder of this county, in 1904 1906, and in 1908 was elected Countv Treasurer, being re elected bv large majorities in 1910. 1912 and 1914. Mr. Francis has served for the . past 13 years continuously as grand treasurer of the grand en campment. Independent Order of Odd Fellows, of Oregon. He is also a past grand patriarch and past grand representative of that organization. Though a native of Virginia. Mr. Francis has been a resident of Oregon for many years. tion," by P. L. Campbell, president of the University of Oregon; "Citizen ship." by H. Charles Dunsmore, of In dependence; "Climate, Dy rj. jv. 3eais, ITlt.J hlta.Ae Waathup Ohsrrviir fit Portland; "Transportation." by D. C. . , nn (. rnaana- "flaina T?e. source's."' by William -L. Finley, State Game waroen; scenery, uy r.. Marshall; "Land Values." by Fred S Bynon, secretary of the Salem Com mercial Club. "DUCKING'STARTS FIGHT ALBANY STUDENTS' FRACAS RE SULTS IN RIOT CALL. Humiliation from Initiation Ceremony Leads to Retaliation and Fistic Encounter. ALBANY, Or., Feb. 13. (Special.) A custom of "ducking in the ditch," which has grown up at Albany Col lege, may suffer a set-back in that a ducking which took place yesterday led to a fistic encounter and consider able excitement A ducked student un dertook to whip the boys who tossed him into the Eighth-street canal, and In the melee which followed a woman living near the scene turned in a po lice calL The entire affair was set tled amicably, however, by the partici pants within a short time. Police Judge Van Tassel decided that a boy who is tossed into the canal is justified in starting a light, so no ar rests were made. Back of the affair is an initiation ceremony which took place the night previous and a resultant "mix" be tween students residing in two sec tions. The initiates, rankling under the hu miliation they had undergone, went to the dormitory and threw bedding out of some of the rooms. Trouble then engendered, was con tinued at college yesterday. Four of the initiates waited on the Broadalbin street bridge across the Eighth-street canal, only one block north of the college, for the purpose, it is said, of ducking two of their number who had gone over to the opposition. One ar rived and was tossed over the railing to the canal. He came out dripping and announced he would fight anyone of the crowd. The offer was accepted, and it was during this encounter the riot call was sent in. TROOPS SEE FAIR TRIP TWENTY-FIRST INFANTRY HOPES TO GET ASSIGNMENT. Rumor Tbat Transfer From nneon ver Barracks la Set for February 27 Causes Stir at Post. VANCOUVER BARRACKS. Wash., Feb. 13. (Special.) Every one in the post is excited over the rumor that the Twenty-First inrantry is to De ordered to the Presidio, San Francisco, for duty at the Panama Exposition. Army officers of the Twenty-First now on duty in California nave teiegrapnea to officers here that the report is cur rent there that the War Department has issued the order for the troops to be in the Presidjo by February 27, and that all that Is lacking is an appropria tion from Congress, and it is believed that will be forthcoming. The Thirtieth Infantry, which has been on dutv at the Presidio, has been ordered to Plattsburg, N. Y.. and it is hoped by officers here that the Twenty First will be able to obtain the vacated quarters. Some think that the soldiers will camp out in tents during the Fair. Colonel Youag. commander of the Twenty-First Infantry, is in San Fran cisco, it is thought, and he is duo to arrive here about February 20, but it may be he will remain in that city if he learns- the troops are to arrive there by February 27. Should the Twenty-First Infantry leave here, only Company F. Engineers, would remain in the post, -to do the necessary guard and police duty. Advance Showing - IN THE NEW SPRING PATTERNS AND MODELS ' . They're the Chic Creations From the World's Renowned Clothes Manufacturers Hart Schaf fner '& Marx To appreciate the exclusiveness and character of good clothes don't fail to see these new models. Manhattan and Arrow Shirts for Spring Men who are particular as to pattern and fabric will find the shirt to their liking in our enormous display of these shirts. Spring Hats Now on Display Make an inspection of our Hat Department; see the new shapes we're showing for the coming sea son. You'll find one to your particular taste in our large assortment of shapes and colorings. an Copyright Hart ScluUatr Saml Rosenblatt & Co. Northwest Corner Third and Morrison The Men's Shop for Quality and Service TIMBER CUT LARGE Record Made in White Pine Area in North Idaho. HIGH WATER NOW AWAITED Sale or Large Tract by Forestry De partment to Coast Concern Guar antees Further Heavy Opera tions and Mill Activity. LEWISTON. Idaho, Feb. 13. Spe cial.) The north fork of the Coeur d Alene River will furnish 40,000,000 feet of white pine logs for the sawmills this Spring, according to the estimates oi scalers, who have been at work along the river during the last two weeks. The logs are now banked along the river and tributaries, awaiting high water for driving. Of this cut 17,000,000 feet comes from the little north fork and 23,000,000 feet from the headwaters of the main river. Stickney Bros, will add about 4,003.000 feet from their camp at Anderson. The bulk of the drive comes from the far thest point up the river yet driven, the main camps being located 25 miles above Pritchard. the head of transpor tation on this side of the divide. The camps are supplied by wagon trains from the Lakeview side, while the logs will all be driven down the tributaries Into the north fork on this side. From 800 to 900 men have been employed during the Fall and W inter in handling these contracts. Pine Creek will carry In the neigh borhood of 2.000,000 feet of sawlogs. this being a small cut in that district t. . v. a a tho Ahiof work has been on stulls and lagging for the mines. Three companies are rci)rcL ... the operations this season, the Rose- . i - c-. 1. 1J KKa and KnHnCTton COTl' IjttAC, Clamiuuo " - ' ' ' cerns, each maintaining large camps along the river. The outlook for the cut during the Iks the greatest operations ever known in the Coeur d Alene oistrici. ins lepunu -62,000,000 feet of white pine by the ... . ii.nnrtm.rt nn Fast Eagle Creek means extensive work in a re gion heretofore untoucnea oy me lum ber concerns. fn..b. a,., hiuvv nnerators on the Coast, are reported to have taken 60.- 0)0,000 leet oi me uuiuoi by the Forestry Department, and the Rose-Lake Company is said to have purchased 12.000.000 feet. The Clarke Bros.' deal includes the sawmill plant of the Eagle Pine Lum i rn.T.3r,v . t TTnion. It is an nounced that the plant will be enlarged and the mm pui into "k"""" A standard gauge railroad of nine miles th- fnrMtrv reouirements with the sale. With a standard gauge line tapping tno umner un jb be taken to the mills down the river i... -ii ii . ...a inatAad of drivinsr the river as before. Direct rail connection is made with tne Murray umutu w the mills. , Cruisers in close touch with the work i . tiir,Ad s a 1 1 m t that the nuw ucuig ......... - - cut next season will break all records for the district and snouia approximate 100 000,000 feet, with a value of more ., niUn HnllnrS. To CUt this amount will require the labor of at i . itr.n ui.n in the woods, while a corresponding number will be employed in the various sawimna m . .& ... product into lumber. BURNED TIMBER CUT FAST Scofield Holdings Cleared at Rate or 750,000 Feet Daily. , OROFIXO. Idaho, Feb. 13. (Special.) The burned-over timber in the Wash ington Creek district is being felled at the rate of about 750,000 feet a day and the cutting of the Scofield timber will be completed in April. It is estimated the white pine on the Scofield burned district will amount to about 75,000,000 feet and it Is probable the cutting of the valuable timber on the burned holdings of the Clearwater Timber Company and the State of Idaho will be commenced early in the season. It is estimated the market able timber within the burned district will be 200.000,000 feet. Clerical Meeting Held in Kelso. . ir-x-Trj a t t A Wash- Feb. 13. (Spe cial.) The annual district convention of the Western wasmngion Association of the Christian Church convened in Kelso Thursday and was !... i v-iAir Trnticallv every Christian Church in Western Washing ton was represented at me ineeuus. What Cures Eczema? We have had so many inquiries lately regarding Eczema and other Hkln dis eases that we are glad to make our answer public. After careful Investiga tion we have found that a simple wash of Oil of Wintergreen, as compounded in D. D. D. Prescription, can be relied upon. We would not make this state ment to our patrons, friends and neigh bors unless we were sure of it and although there are many so-called I'.c zema remedies sold, we ourselves un hesitatingly recommend D. D. D. Pre scription. All druggists have D. D. D.. 25c 50c, $1. Drop in our store today, just to talk over the merits of this wonderful Pre scription. Ask also about D. D. D. Soap. Huntley ItruK Co, Waahlntrton and Fo u rt h Adv. The list of speakers Included Professor Billington, of Spokane, who has super vision of the state Bible school work of the church: Rev. W. S. Lemmon, of Centralia: Rev. Mr. Rambo. formerly engaged In missionary work In India. and Mrs. snoiweu. state womr the Women's Christian board of work ers. ELK TO BESENT TO FAIR Biz Mounted Five-Point Bull Is Ab erdeen's Offering. ABERDEEN, Wash., Feb. 13. (Spe cial.) Aberdeen s contribution to tne Washington State building at the San i ...til v. a a n,Aiintfl flVI- r rajiciscu i an "in -point bull elk. This elk was a member of the Olson herd at wuinauit o was killed under a special dispensation from the State Game Commissioner. Mounted the elk stands 6 feet 2 Inches high at the shoulders and meas ures 7 feet 9 inches in length. ' The elk will be sold to the highest bidder at the exposition and it is expected it will bring not less than J1000. Vmpqua Data Sought in London. ROSEBURG, Or., Feb. 13. (Special.) Secretary Josephsop,, of the Roseburg Commercial Club, has received a letter from A. L. Roth, of London, England, who asks for information regarding the Umpqua Valley. . Mr. Roth is a rancher and expects to locate here next year. 1 For Grip, Influenza, Coughs, Sore Throat Twenty per cent (one person in five) die from the effects of a par tially cured Cold. This daneer is averted by using Dr. Humphreys' "Seventy-seven," as suring complete recovery, while its tonicity sustains the system, safe guarding any organ prone to disease. "Seventy-seven" breaks up hard, stubborn Colds that hang on Grip. 2Jc and $!., at ail dniRlt or mailed. Hunnhre' Hom-o. Medicine Co., 1W William Street, Nfw York. HOT TEA BEEAKS A COLD TRY THIS Get a amall package of Hamburg Breast Tea. or, as the German folks call it, "Hamburger Brust Thee," at any pharmacy. Take a tablespoonf ul of the tea. put a cup of boiling water upon it pour through a sieve and drink a teacup full at any time. It is the most effective way to break a cold and cure grip, as it opens the pores, re lieving congestion. Also loosens the bowels, thus breaking a cold at one It is Inexpensive and entirely vege tahio. therefore harmless. Adv. It's Time for Tuning , . ..)K. -a, ,nlv nut of nanus i i,.,.-.-.... ' - a hut also an eia-hth to a fourth orr pitch. Usten to yours. Notice it? Action Still, too, pernapa. o i ...... i ... AAtlon and remove scratches quickly and reasonably. Telephone Main 6655 or A 2360. or write. Ellers Music House. Eilers building. Broad way, .at Alder. . . ; . . . The Wise Dental Co. Oldest Reliable Dentists in Portland PLATES WITH I LEX IB LE M.CTION. Th vry bt and lmtat m mdr dentistry. So mor falling plaua. Our b r t 4 v work baa ba brought to tb hl(hat Stat of prfotloa The iMth this b r 1 d a r I a t a r ctianfaabla at will with out raraovln from (ha mouth. Dr. WIm in fnlBo-tooth expert. There Is "ALWAYS OXR BKTW In every calling-, and Dr. Wine lays claim to this distinction In Oregon. 2 year' experience. What we rat ruaranter we don't do Wise Dental Co. INCORPORATED Painless Dentists Fallloc BulldlitK. Third and TVaahlaB- Office Hoorai 8 A. M. to 8 I. M. - days. to 1. TAKE TMSJflB ADVICE TRY THE GREAT KIDNEY REMEDY It always Itivea me plcaauro to rec ommend anythln that Is riant, and (0 I feel it my duty to herald the praises of Dr. Kllmcr a Swamp-Koot. For years I was troubled with kid ney disease, and it -was so Intense that I was bedridden for day at a time. I itavo up all hope, and doctor! for miles around Rave me no help. Inci dentally I tried several patent rem edies, and at lat tried Swamp-Root. From the first it aave me rellof. and it was no time before I was ahle to be up and around, and now 1 am perfectly well and able to work a I uied to be fore my terrible sickness. So now let mo thank you for your wonderful discovery, and ta.k this op portunity to recommend It to all who suffer from kidney troubles. Tours very truly. WALTER HHIVER, Hope. Ark. Subscribed and aworn to befora me thia !ith of March. 1912. A. V. WARK, Notary Public. -Iter to rr. Kllaarr A Co.. ntnabamton. K. Y. Prove What Swamp-Root Trill ! ' o j AAni. in nr. Kilmer & fo. BinKhaniton. N. V.. for a sample olse ..-..I- 1 rnnvlnrn anyone. 1 OU will also receive a booklet of valuahl Informatlontrinna at.oni ini . . . i WI...1 . . 1 1 1 n ii ha mire ana uiBur. ....... .. - and mrntlon The Portland Kunday ore Konian. HcRUlar fifty-cent and onr dollar size buttles for sale at all drug stores. Adv. STOP CATARRH! OPEN NOSTRILS AND HEAD Say Cream Applied In Nostrila Belieres Uead-Colda at Once. If your nostrils are clogfted and your head is stuffed and you can t nreatne freely because of a cold or catarrh. Jun et a small bottle oi r.iy -rrm i...... t any drug atore. Apply a Utile of hl frairrant. antiseptic cream into your nostrils and let It penetrate through every air passage of your head, soothing and heallnB the Inflamed. iwollen mucous memuran J nstant relief. Ah! how grood It feela. Tour no rils are open, your head Is clir, no ! hu.binv antif f lino-, blowina: no more headache, dryness or struagllna r breath. lily s uream oaim hat sufferers from head colds and catarrh need. It's a delight. Adv.